Amazon Ad Server

Amazon Ad Server

Sizmek Advertising Suite (SAS) fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Currency Account ID
Account Name Action Type
Actual Delivery Ad Average Duration (Sec)
Ad Duration Ad Format Name
Ad ID Ad Name
Ad Replayed Ad Replayed Rate
Ad Request Advertiser ID
Advertiser Name Attribution Model
Average Video Time Complete (Sec) Billing Account Name
Billing Address Billing City
Billing Country Billing Country Code
Billing Impressions (Net) Billing State
Billing State Code Billing User Id
Billing User Name Billing Vat Tin
Billing Zip Code Brand ID
Brand Name Browser ID
Browser Name Browser Version
CPC (Gross) CPC (Net)
CPC (SIVT) CPC (Total Net)
CPM (Gross) CPM (Net)
CPM (SIVT) CPM (Total Net)
CTR (Gross) CTR (Net)
CTR (SIVT) CTR (Total Net)
Campaign ID Campaign Name
City Click Through (URL)
Clicks (Gross) Clicks (Net)
Clicks (SIVT) Clicks (Total Net)
Client CPC (Gross) Client CPC (Net)
Client CPC (SIVT) Client CPC (Total Net)
Client CPM (Gross) Client CPM (Net)
Client CPM (SIVT) Client CPM (Total Net)
Client ROAS Client Total Media Cost
Client Total Profit Conversion Activity ID
Conversion Activity Name Conversion Activity Type
Conversion Revenue Cost Model
Cost per Unit Country
Country Code DMA
Date Default Clicks
Default Image (URL) Default Image ID
Default Impressions Default Interactions From Tracked Ads
Default Tracked Ads Delivery Rate
Device Brand Name Device Model Name
Device Type Dwell Average Duration (Sec)
Dwell Rate End Date
Environment Expected Delivery
Global Conversion ID Hard Stop Impressions
Hard Stop Method Impressions (Gross)
Impressions (Net) Impressions (SIVT)
Impressions (Total Net) Impressions With Dwell
Impressions With Interaction Impressions With Specific Video Asset
Impressions With Swipe Interaction Average Duration (Sec)
Interaction Rate Is Global Conversion
Last Served Impression Last Updated
Market Name OS Name
Office Name Placement Actual Start Date
Placement Dimension Placement End Date
Placement ID Placement Name
Placement Start Date Placement Type
Post-Click Conversions Post-Click Impulse Conversions
Post-Click Latent Conversions Post-Impression Conversions
Post-Impression Impulse Conversions Post-Impression Latent Conversions
ROAS Rate
Site ID Site Name
Size in KB Special Trafficking Instructions
Start Date State
Status Swipe Rate
Tag Manager Name Total Conversions
Total Interactions Total Media Cost
Total Profit Total Swipes
Tracking TYpe Trafficking Mode
Vertical Name Video Asset Duration Counter
Video Average Duration (Sec) Video Full Screen Asset Duration Value
Video Full Screen Ended Video Full Screen Ended Rate
Video Full Screen Muted Video Full Screen Muted Rate
Video Full Screen Paused Video Full Screen Paused Rate
Video Full Screen Started Video Full Screen Started Rate
Video Played With Sound Video Played With Sound Rate
Video/Audio Asset Duration Video/Audio Asset Format
Video/Audio Asset ID Video/Audio Asset Name
Video/Audio Asset Quality Video/Audio Asset Start Method
Videos 25% Played Videos 25% Played Rate
Videos 50% Played Videos 50% Played Rate
Videos 75% Played Videos 75% Played Rate
Videos Engaged View Rate Videos Engaged Views
Videos Fully Played Videos Fully Played Rate
Videos Muted Videos Muted Rate
Videos Non-Skipped Videos Non-Skipped Rate
Videos Paused Videos Replayed
Videos Replayed Rate Videos Skipped
Videos Skipped Rate Videos Started
Videos UnMuted Rate Videos Unmuted

Account ID Account Name
Ad Average Duration (Sec) Ad Duration
Ad Format Name Ad ID
Ad Name Ad Replayed
Ad Replayed Rate Ad Request
Advertiser ID Advertiser Name
Billing Impressions (Net) Brand ID
Brand Name CPC (Gross)
CPC (Net) CPC (SIVT)
CPC (Total Net) CPM (Gross)
CPM (Net) CPM (SIVT)
CPM (Total Net) CTR (Gross)
CTR (Net) CTR (SIVT)
CTR (Total Net) Campaign ID
Campaign Name Click Through (URL)
Clicks (Gross) Clicks (Net)
Clicks (SIVT) Clicks (Total Net)
Client CPC (Gross) Client CPC (Net)
Client CPC (SIVT) Client CPC (Total Net)
Client CPM (Gross) Client CPM (Net)
Client CPM (SIVT) Client CPM (Total Net)
Client ROAS Client Total Media Cost
Client Total Profit Date
Default Clicks Default Image (URL)
Default Image ID Default Impressions
Default Interactions From Tracked Ads Default Tracked Ads
Dwell Average Duration (Sec) Dwell Rate
Hard Stop Impressions Impressions (Gross)
Impressions (Net) Impressions (SIVT)
Impressions (Total Net) Impressions With Dwell
Impressions With Interaction Impressions With Swipe
Interaction Average Duration (Sec) Interaction Rate
Placement ID Placement Name
Placement Type ROAS
Site ID Site Name
Size in KB Swipe Rate
Total Conversions Total Interactions
Total Media Cost Total Profit
Total Swipes Videos 25% Played
Videos 25% Played Rate Videos 50% Played
Videos 50% Played Rate Videos 75% Played
Videos 75% Played Rate Videos Engaged View Rate
Videos Engaged Views Videos Fully Played
Videos Fully Played Rate Videos Muted
Videos Muted Rate Videos Non-Skipped
Videos Non-Skipped Rate Videos Paused
Videos Replayed Videos Replayed Rate
Videos Skipped Videos Skipped Rate
Videos Started Videos UnMuted Rate
Videos Unmuted

Account Currency Account ID
Account Name Ad Average Duration (Sec)
Ad Replayed Ad Replayed Rate
Ad Request Advertiser ID
Advertiser Name Attribution Model
Billing Account Name Billing Address
Billing City Billing Country
Billing Country Code Billing Impressions (Net)
Billing State Billing State Code
Billing User Id Billing User Name
Billing Vat Tin Billing Zip Code
Brand ID Brand Name
CPC (Gross) CPC (Net)
CPC (SIVT) CPC (Total Net)
CPM (Gross) CPM (Net)
CPM (SIVT) CPM (Total Net)
CTR (Gross) CTR (Net)
CTR (SIVT) CTR (Total Net)
Clicks (Gross) Clicks (Net)
Clicks (SIVT) Clicks (Total Net)
Client CPC (Gross) Client CPC (Net)
Client CPC (SIVT) Client CPC (Total Net)
Client CPM (Gross) Client CPM (Net)
Client CPM (SIVT) Client CPM (Total Net)
Client ROAS Client Total Media Cost
Client Total Profit Date
Default Clicks Default Impressions
Default Interactions From Tracked Ads Default Tracked Ads
Dwell Average Duration (Sec) Dwell Rate
Hard Stop Impressions Impressions (Gross)
Impressions (Net) Impressions (SIVT)
Impressions (Total Net) Impressions With Dwell
Impressions With Interaction Impressions With Swipe
Interaction Average Duration (Sec) Interaction Rate
Market Name Office Name
ROAS Swipe Rate
Total Conversions Total Interactions
Total Media Cost Total Profit
Total Swipes Vertical Name
Videos 25% Played Videos 25% Played Rate
Videos 50% Played Videos 50% Played Rate
Videos 75% Played Videos 75% Played Rate
Videos Engaged View Rate Videos Engaged Views
Videos Fully Played Videos Fully Played Rate
Videos Muted Videos Muted Rate
Videos Non-Skipped Videos Non-Skipped Rate
Videos Paused Videos Replayed
Videos Replayed Rate Videos Skipped
Videos Skipped Rate Videos Started
Videos UnMuted Rate Videos Unmuted

Account ID Account Name
Ad ID Ad Name
Ad Request Advertiser ID
Advertiser Name Billing Impressions (Net)
Brand ID Brand Name
Browser ID Browser Name
Browser Version CTR (Gross)
CTR (Net) CTR (Total Net)
Campaign ID Campaign Name
Clicks (Gross) Clicks (Net)
Clicks (Total Net) Date
Default Clicks Default Impressions
Default Interactions From Tracked Ads Default Tracked Ads
Hard Stop Impressions Impressions (Gross)
Impressions (Net) Impressions (Total Net)
Placement ID Placement Name
Placement Type Video Average Duration (Sec)
Videos 25% Played Videos 25% Played Rate
Videos 50% Played Videos 50% Played Rate
Videos 75% Played Videos 75% Played Rate
Videos Engaged View Rate Videos Engaged Views
Videos Fully Played Videos Fully Played Rate
Videos Muted Videos Muted Rate
Videos Non-Skipped Videos Non-Skipped Rate
Videos Paused Videos Replayed
Videos Replayed Rate Videos Skipped
Videos Skipped Rate Videos Started
Videos UnMuted Rate Videos Unmuted

Account ID Account Name
Ad ID Ad Name
Advertiser ID Advertiser Name
Brand ID Brand Name
Campaign ID Campaign Name
Conversion Activity ID Conversion Activity Name
Conversion Activity Type Conversion Revenue
Date Global Conversion ID
Is Global Conversion Placement ID
Placement Name Placement Type
Post-Click Conversions Post-Click Impulse Conversions
Post-Click Latent Conversions Post-Impression Conversions
Post-Impression Impulse Conversions Post-Impression Latent Conversions
Tag Manager Name Total Conversions

Account ID Account Name
Ad ID Ad Name
Ad Request Advertiser ID
Advertiser Name Billing Impressions (Net)
Brand ID Brand Name
CTR (Gross) CTR (Net)
CTR (Total Net) Campaign ID
Campaign Name Clicks (Gross)
Clicks (Net) Clicks (Total Net)
Date Default Clicks
Default Impressions Default Interactions From Tracked Ads
Default Tracked Ads Device Brand Name
Device Model Name Device Type
Environment Hard Stop Impressions
Impressions (Gross) Impressions (Net)
Impressions (Total Net) OS Name
Placement ID Placement Name
Placement Type Video Average Duration (Sec)
Videos 25% Played Videos 25% Played Rate
Videos 50% Played Videos 50% Played Rate
Videos 75% Played Videos 75% Played Rate
Videos Engaged View Rate Videos Engaged Views
Videos Fully Played Videos Fully Played Rate
Videos Muted Videos Muted Rate
Videos Non-Skipped Videos Non-Skipped Rate
Videos Paused Videos Replayed
Videos Replayed Rate Videos Skipped
Videos Skipped Rate Videos Started
Videos UnMuted Rate Videos Unmuted

Account ID Account Name
Ad ID Ad Name
Ad Request Advertiser ID
Advertiser Name Billing Impressions (Net)
Brand ID Brand Name
CTR (Net) Campaign ID
Campaign Name City
Clicks (Net) Country
Country Code DMA
Date Default Clicks
Default Impressions Default Interactions From Tracked Ads
Default Tracked Ads Hard Stop Impressions
Impressions (Net) Placement ID
Placement Name Placement Type
State

Account ID Account Name
Action Type Actual Delivery
Ad Average Duration (Sec) Ad Replayed
Ad Replayed Rate Ad Request
Advertiser ID Advertiser Name
Billing Impressions (Net) Brand ID
Brand Name CPC (Gross)
CPC (Net) CPC (SIVT)
CPC (Total Net) CPM (Gross)
CPM (Net) CPM (SIVT)
CPM (Total Net) CTR (Gross)
CTR (Net) CTR (SIVT)
CTR (Total Net) Campaign ID
Campaign Name Clicks (Gross)
Clicks (Net) Clicks (SIVT)
Clicks (Total Net) Client CPC (Gross)
Client CPC (Net) Client CPC (SIVT)
Client CPC (Total Net) Client CPM (Gross)
Client CPM (Net) Client CPM (SIVT)
Client CPM (Total Net) Client ROAS
Client Total Media Cost Client Total Profit
Cost Model Cost per Unit
Date Default Clicks
Default Impressions Default Interactions From Tracked Ads
Default Tracked Ads Delivery Rate
Dwell Average Duration (Sec) Dwell Rate
Expected Delivery Hard Stop Impressions
Impressions (Gross) Impressions (Net)
Impressions (SIVT) Impressions (Total Net)
Impressions With Dwell Impressions With Interaction
Impressions With Swipe Interaction Average Duration (Sec)
Interaction Rate Placement Actual Start Date
Placement Dimension Placement End Date
Placement ID Placement Name
Placement Start Date Placement Type
ROAS Rate
Special Trafficking Instructions Swipe Rate
Total Conversions Total Interactions
Total Media Cost Total Profit
Total Swipes Tracking TYpe
Videos 25% Played Videos 25% Played Rate
Videos 50% Played Videos 50% Played Rate
Videos 75% Played Videos 75% Played Rate
Videos Engaged View Rate Videos Engaged Views
Videos Fully Played Videos Fully Played Rate
Videos Muted Videos Muted Rate
Videos Non-Skipped Videos Non-Skipped Rate
Videos Paused Videos Replayed
Videos Replayed Rate Videos Skipped
Videos Skipped Rate Videos Started
Videos UnMuted Rate Videos Unmuted

Account ID Account Name
Ad Average Duration (Sec) Ad Replayed
Ad Replayed Rate Ad Request
Advertiser ID Advertiser Name
Billing Impressions (Net) Brand ID
Brand Name CPC (Gross)
CPC (Net) CPC (SIVT)
CPC (Total Net) CPM (Gross)
CPM (Net) CPM (SIVT)
CPM (Total Net) CTR (Gross)
CTR (Net) CTR (SIVT)
CTR (Total Net) Campaign ID
Campaign Name Clicks (Gross)
Clicks (Net) Clicks (SIVT)
Clicks (Total Net) Client CPC (Gross)
Client CPC (Net) Client CPC (SIVT)
Client CPC (Total Net) Client CPM (Gross)
Client CPM (Net) Client CPM (SIVT)
Client CPM (Total Net) Client ROAS
Client Total Media Cost Client Total Profit
Date Default Clicks
Default Impressions Default Interactions From Tracked Ads
Default Tracked Ads Dwell Average Duration (Sec)
Dwell Rate End Date
Hard Stop Impressions Hard Stop Method
Impressions (Gross) Impressions (Net)
Impressions (SIVT) Impressions (Total Net)
Impressions With Dwell Impressions With Interaction
Impressions With Swipe Interaction Average Duration (Sec)
Interaction Rate Last Served Impression
Last Updated ROAS
Start Date Status
Swipe Rate Total Conversions
Total Interactions Total Media Cost
Total Profit Total Swipes
Trafficking Mode Videos 25% Played
Videos 25% Played Rate Videos 50% Played
Videos 50% Played Rate Videos 75% Played
Videos 75% Played Rate Videos Engaged View Rate
Videos Engaged Views Videos Fully Played
Videos Fully Played Rate Videos Muted
Videos Muted Rate Videos Non-Skipped
Videos Non-Skipped Rate Videos Paused
Videos Replayed Videos Replayed Rate
Videos Skipped Videos Skipped Rate
Videos Started Videos UnMuted Rate
Videos Unmuted

Account ID Account Name
Ad ID Ad Name
Advertiser ID Advertiser Name
Average Video Time Complete (Sec) Brand ID
Brand Name Campaign ID
Campaign Name Date
Impressions With Specific Video Asset Placement ID
Placement Name Placement Type
Video Asset Duration Counter Video Average Duration (Sec)
Video Full Screen Asset Duration Value Video Full Screen Ended
Video Full Screen Ended Rate Video Full Screen Muted
Video Full Screen Muted Rate Video Full Screen Paused
Video Full Screen Paused Rate Video Full Screen Started
Video Full Screen Started Rate Video Played With Sound
Video Played With Sound Rate Video/Audio Asset Duration
Video/Audio Asset Format Video/Audio Asset ID
Video/Audio Asset Name Video/Audio Asset Quality
Video/Audio Asset Start Method Videos 25% Played
Videos 25% Played Rate Videos 50% Played
Videos 50% Played Rate Videos 75% Played
Videos 75% Played Rate Videos Engaged View Rate
Videos Engaged Views Videos Fully Played
Videos Fully Played Rate Videos Muted
Videos Muted Rate Videos Non-Skipped
Videos Non-Skipped Rate Videos Paused
Videos Replayed Videos Replayed Rate
Videos Skipped Videos Skipped Rate
Videos Started Videos UnMuted Rate
Videos Unmuted

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