Moat Video

Moat Video brings in video ad data in to TapClicks and show with the rest of the marketing journey.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate
1 Sec In-View Impressions 2 Sec In-View Impressions
2 Sec In-View Impressions (filtered for GIVT) 2 Sec In-View Impressions (unfiltered)
2 Sec In-View and Reached Completion Impressions 3 Sec Fully On-Screen Impressions
3 Sec In-View Impressions 5 Sec In-View Impressions
50% On-Screen Impressions 50% On-Screen While Audible Impressions
Ad Hidden Impressions (Legacy) Ad Hidden Rate (Legacy 9/14/17 to 12/14/17)
Advertiser Advertiser ID
Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions
Audible Impressions Audible On 1st Quartile Sum
Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum
Audible On Complete Sum Audible Time
Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions Audible and Fully On-Screen for Half of Duration Impressions
Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum
Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum
Audible and Visible on Start Sum Average Runtime
Averaged Ad Length Below the Fold Rate
Below the Fold Sum Campaign
Campaign ID Completion Quality
Creative ID Date
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Measurable Impressions
Fully On-Screen Rate (No Time Minimum) GIVT Rate
Gold Below the Fold Rate Hostile IFrame Rate
Hover Rate Hovers
IO IO ID
IO ID Impressions Analyzed
Impressions Analyzed (filtered for GIVT) Impressions Analyzed (unfiltered)
In-View Measurable Impressions In-View Measurable Impressions (filtered for GIVT)
In-View Measurable Impressions (unfiltered) In-View Measurable Rate
In-View Measurable Rate (filtered for GIVT) In-View Measurable Rate (unfiltered)
In-View Time Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed On-Screen Impressions
On-Screen Measurable Impressions On-Screen Rate
Out Of Focus Sum Out of Focus Rate
Page Ever Focused Sum Passthrough Impressions
Passthrough Rate Reached 1st Quartile Sum
Reached 2nd Quartile Sum Reached 3rd Quartile Sum
Reached Complete Sum SIVT Rate
SWF/IMG Impressions Scroll Measurable Impressions
Small Player Sum Subdomain
Subdomain ID Sum Time Until Hover
Time Until Hover Valid Impressions
Valid and 3 Sec Fully On-Screen Impressions Valid and 3 Sec In-View Impressions
Valid and AVOC Impressions Valid and Fully On-Screen Measurable Impressions
Valid and Fully On-Screen for 75% of the Duration Impressions Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Valid and In-View Measurable Impressions Valid and Viewable Impressions
Valid, 2 Sec In-View and Reached Completion Impressions Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions
Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions
Valid, Audible and Fully On-Screen for Half of Duration Impressions Video Exposure Time (hr)
Visible On 1st Quartile Sum Visible On 2nd Quartile Sum
Visible On 3rd Quartile Sum Visible On Completion Sum
Advertiser Advertiser ID
Campaign Campaign ID
Browser Impressions Analyzed (unfiltered)
Impressions Analyzed Impressions Analyzed (filtered for GIVT)
Valid Impressions Valid and In-View Measurable Impressions
Valid and Viewable Impressions Valid and 3 Sec In-View Impressions
Valid and 3 Sec Fully On-Screen Impressions Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Valid and Fully On-Screen Measurable Impressions Valid and AVOC Impressions
Valid, 2 Sec In-View and Reached Completion Impressions Valid and Fully On-Screen for 75% of the Duration Impressions
Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible and Fully On-Screen for Half of Duration Impressions
Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions
GIVT Rate SIVT Rate
Ad Hidden Impressions (Legacy) Ad Hidden Rate (Legacy 9/14/17 to 12/14/17)
In-View Measurable Rate (unfiltered) In-View Measurable Rate (filtered for GIVT)
In-View Measurable Rate SWF/IMG Impressions
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Scroll Measurable Impressions In-View Measurable Impressions (unfiltered)
In-View Measurable Impressions (filtered for GIVT) In-View Measurable Impressions
1 Sec In-View Impressions 2 Sec In-View Impressions (unfiltered)
2 Sec In-View Impressions (filtered for GIVT) 2 Sec In-View Impressions
3 Sec In-View Impressions 5 Sec In-View Impressions
On-Screen Measurable Impressions On-Screen Impressions
On-Screen Rate Hostile IFrame Rate
Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions
1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions
Averaged Ad Length In-View Time
Video Exposure Time (hr) Reached 1st Quartile Sum
Reached 2nd Quartile Sum Reached 3rd Quartile Sum
Reached Complete Sum Audible On 1st Quartile Sum
Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum
Audible On Complete Sum Visible On 1st Quartile Sum
Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum
Visible On Completion Sum Audible and Visible on Start Sum
Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum
Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum
Audible and Fully On-Screen for Half of Duration Impressions 2 Sec In-View and Reached Completion Impressions
Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions Completion Quality
Hovers Hover Rate
Sum Time Until Hover Time Until Hover
Gold Below the Fold Rate Out of Focus Rate
Passthrough Impressions Passthrough Rate
Small Player Sum Below the Fold Sum
Page Ever Focused Sum Out Of Focus Sum
Average Runtime 50% On-Screen Impressions
50% On-Screen While Audible Impressions Audible Impressions
Audible Time Date
Advertiser Advertiser ID
Campaign Impressions Analyzed (unfiltered)
Impressions Analyzed Impressions Analyzed (filtered for GIVT)
Valid Impressions Valid and In-View Measurable Impressions
Valid and Viewable Impressions Valid and 3 Sec In-View Impressions
Valid and 3 Sec Fully On-Screen Impressions Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Valid and Fully On-Screen Measurable Impressions Valid and AVOC Impressions
Valid, 2 Sec In-View and Reached Completion Impressions Valid and Fully On-Screen for 75% of the Duration Impressions
Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible and Fully On-Screen for Half of Duration Impressions
Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions
GIVT Rate SIVT Rate
Ad Hidden Impressions (Legacy) Ad Hidden Rate (Legacy 9/14/17 to 12/14/17)
In-View Measurable Rate (unfiltered) In-View Measurable Rate (filtered for GIVT)
In-View Measurable Rate SWF/IMG Impressions
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Scroll Measurable Impressions In-View Measurable Impressions (unfiltered)
In-View Measurable Impressions (filtered for GIVT) In-View Measurable Impressions
1 Sec In-View Impressions 2 Sec In-View Impressions (unfiltered)
2 Sec In-View Impressions (filtered for GIVT) 2 Sec In-View Impressions
3 Sec In-View Impressions 5 Sec In-View Impressions
On-Screen Measurable Impressions On-Screen Impressions
On-Screen Rate Hostile IFrame Rate
Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions
1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions
Averaged Ad Length In-View Time
Video Exposure Time (hr) Reached 1st Quartile Sum
Reached 2nd Quartile Sum Reached 3rd Quartile Sum
Reached Complete Sum Audible On 1st Quartile Sum
Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum
Audible On Complete Sum Visible On 1st Quartile Sum
Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum
Visible On Completion Sum Audible and Visible on Start Sum
Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum
Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum
Audible and Fully On-Screen for Half of Duration Impressions 2 Sec In-View and Reached Completion Impressions
Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions Completion Quality
Hovers Hover Rate
Sum Time Until Hover Time Until Hover
Gold Below the Fold Rate Out of Focus Rate
Passthrough Impressions Passthrough Rate
Small Player Sum Below the Fold Sum
Below the Fold Rate Page Ever Focused Sum
Out Of Focus Sum Average Runtime
50% On-Screen Impressions 50% On-Screen While Audible Impressions
Audible Impressions Audible Time
Date
Advertiser Advertiser ID
Campaign ID Campaign
IO ID Creative ID
Creative Impressions Analyzed (unfiltered)
Impressions Analyzed Impressions Analyzed (filtered for GIVT)
Valid Impressions Valid and In-View Measurable Impressions
Valid and Viewable Impressions Valid and 3 Sec In-View Impressions
Valid and 3 Sec Fully On-Screen Impressions Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Valid and Fully On-Screen Measurable Impressions Valid and AVOC Impressions
Valid, 2 Sec In-View and Reached Completion Impressions Valid and Fully On-Screen for 75% of the Duration Impressions
Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible and Fully On-Screen for Half of Duration Impressions
Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions
GIVT Rate SIVT Rate
Ad Hidden Impressions (Legacy) Ad Hidden Rate (Legacy 9/14/17 to 12/14/17)
In-View Measurable Rate (unfiltered) In-View Measurable Rate (filtered for GIVT)
In-View Measurable Rate SWF/IMG Impressions
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Scroll Measurable Impressions In-View Measurable Impressions (unfiltered)
In-View Measurable Impressions (filtered for GIVT) In-View Measurable Impressions
1 Sec In-View Impressions 2 Sec In-View Impressions (unfiltered)
2 Sec In-View Impressions (filtered for GIVT) 2 Sec In-View Impressions
3 Sec In-View Impressions 5 Sec In-View Impressions
On-Screen Measurable Impressions On-Screen Impressions
On-Screen Rate Hostile IFrame Rate
Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions
1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions
Averaged Ad Length In-View Time
Video Exposure Time (hr) Reached 1st Quartile Sum
Reached 2nd Quartile Sum Reached 3rd Quartile Sum
Reached Complete Sum Audible On 1st Quartile Sum
Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum
Audible On Complete Sum Visible On 1st Quartile Sum
Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum
Visible On Completion Sum Audible and Visible on Start Sum
Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum
Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum
Audible and Fully On-Screen for Half of Duration Impressions 2 Sec In-View and Reached Completion Impressions
Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions Completion Quality
Hovers Hover Rate
Sum Time Until Hover Time Until Hover
Gold Below the Fold Rate Out of Focus Rate
Passthrough Impressions Passthrough Rate
Small Player Sum Below the Fold Sum
Page Ever Focused Sum Out Of Focus Sum
Average Runtime 50% On-Screen Impressions
50% On-Screen While Audible Impressions Audible Impressions
Audible Time Date
Advertiser Advertiser ID
Campaign Campaign ID
Domain Subdomain ID
Subdomain Impressions Analyzed (unfiltered)
Impressions Analyzed Impressions Analyzed (filtered for GIVT)
Valid Impressions Valid and In-View Measurable Impressions
Valid and Viewable Impressions Valid and 3 Sec In-View Impressions
Valid and 3 Sec Fully On-Screen Impressions Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Valid and Fully On-Screen Measurable Impressions Valid and AVOC Impressions
Valid, 2 Sec In-View and Reached Completion Impressions Valid and Fully On-Screen for 75% of the Duration Impressions
Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible and Fully On-Screen for Half of Duration Impressions
Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions
GIVT Rate SIVT Rate
Ad Hidden Impressions (Legacy) Ad Hidden Rate (Legacy 9/14/17 to 12/14/17)
In-View Measurable Rate (unfiltered) In-View Measurable Rate (filtered for GIVT)
In-View Measurable Rate SWF/IMG Impressions
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Scroll Measurable Impressions In-View Measurable Impressions (unfiltered)
In-View Measurable Impressions (filtered for GIVT) In-View Measurable Impressions
1 Sec In-View Impressions 2 Sec In-View Impressions (unfiltered)
2 Sec In-View Impressions (filtered for GIVT) 2 Sec In-View Impressions
3 Sec In-View Impressions 5 Sec In-View Impressions
On-Screen Measurable Impressions On-Screen Impressions
On-Screen Rate Hostile IFrame Rate
Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions
1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions
Averaged Ad Length In-View Time
Video Exposure Time (hr) Reached 1st Quartile Sum
Reached 2nd Quartile Sum Reached 3rd Quartile Sum
Reached Complete Sum Audible On 1st Quartile Sum
Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum
Audible On Complete Sum Visible On 1st Quartile Sum
Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum
Visible On Completion Sum Audible and Visible on Start Sum
Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum
Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum
Audible and Fully On-Screen for Half of Duration Impressions 2 Sec In-View and Reached Completion Impressions
Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions
Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions Completion Quality
Hovers Hover Rate
Sum Time Until Hover Time Until Hover
Gold Below the Fold Rate Out of Focus Rate
Passthrough Impressions Passthrough Rate
Small Player Sum Below the Fold Sum
Page Ever Focused Sum Out Of Focus Sum
Average Runtime 50% On-Screen Impressions
50% On-Screen While Audible Impressions Audible Impressions
Audible Time Date
Advertiser Advertiser ID
Campaign Campaign ID
IO IO ID
Impressions Analyzed (unfiltered) Impressions Analyzed
Impressions Analyzed (filtered for GIVT) Valid Impressions
Valid and In-View Measurable Impressions Valid and Viewable Impressions
Valid and 3 Sec In-View Impressions Valid and 3 Sec Fully On-Screen Impressions
Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions Valid and Fully On-Screen Measurable Impressions
Valid and AVOC Impressions Valid, 2 Sec In-View and Reached Completion Impressions
Valid and Fully On-Screen for 75% of the Duration Impressions Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions
Valid, Audible and Fully On-Screen for Half of Duration Impressions Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions
Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions GIVT Rate
SIVT Rate Ad Hidden Impressions (Legacy)
Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) In-View Measurable Rate (unfiltered)
In-View Measurable Rate (filtered for GIVT) In-View Measurable Rate
SWF/IMG Impressions Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed Scroll Measurable Impressions
In-View Measurable Impressions (unfiltered) In-View Measurable Impressions (filtered for GIVT)
In-View Measurable Impressions 1 Sec In-View Impressions
2 Sec In-View Impressions (unfiltered) 2 Sec In-View Impressions (filtered for GIVT)
2 Sec In-View Impressions 3 Sec In-View Impressions
5 Sec In-View Impressions On-Screen Measurable Impressions
On-Screen Impressions On-Screen Rate
Hostile IFrame Rate Fully On-Screen Measurable Impressions
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum)
1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate
3 Sec Fully On-Screen Impressions Averaged Ad Length
In-View Time Video Exposure Time (hr)
Reached 1st Quartile Sum Reached 2nd Quartile Sum
Reached 3rd Quartile Sum Reached Complete Sum
Audible On 1st Quartile Sum Audible On 2nd Quartile Sum
Audible On 3rd Quartile Sum Audible On Complete Sum
Visible On 1st Quartile Sum Visible On 2nd Quartile Sum
Visible On 3rd Quartile Sum Visible On Completion Sum
Audible and Visible on Start Sum Audible and Visible at 1st Quartile Sum
Audible and Visible at 2nd Quartile Sum Audible and Visible at 3rd Quartile Sum
Audible and Visible on Complete Sum Audible and Fully On-Screen for Half of Duration Impressions
2 Sec In-View and Reached Completion Impressions Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions
Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions
Completion Quality Hovers
Hover Rate Sum Time Until Hover
Time Until Hover Gold Below the Fold Rate
Out of Focus Rate Passthrough Impressions
Passthrough Rate Small Player Sum
Below the Fold Sum Page Ever Focused Sum
Out Of Focus Sum Average Runtime
50% On-Screen Impressions 50% On-Screen While Audible Impressions
Audible Impressions Audible Time
Date

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