High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 1 Sec Fully On-Screen Impressions | 1 Sec Fully On-Screen Rate |
| 1 Sec In-View Impressions | 2 Sec In-View Impressions |
| 2 Sec In-View Impressions (filtered for GIVT) | 2 Sec In-View Impressions (unfiltered) |
| 2 Sec In-View and Reached Completion Impressions | 3 Sec Fully On-Screen Impressions |
| 3 Sec In-View Impressions | 5 Sec In-View Impressions |
| 50% On-Screen Impressions | 50% On-Screen While Audible Impressions |
| Ad Hidden Impressions (Legacy) | Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) |
| Advertiser | Advertiser ID |
| Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions |
| Audible Impressions | Audible On 1st Quartile Sum |
| Audible On 2nd Quartile Sum | Audible On 3rd Quartile Sum |
| Audible On Complete Sum | Audible Time |
| Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions | Audible and Fully On-Screen for Half of Duration Impressions |
| Audible and Visible at 1st Quartile Sum | Audible and Visible at 2nd Quartile Sum |
| Audible and Visible at 3rd Quartile Sum | Audible and Visible on Complete Sum |
| Audible and Visible on Start Sum | Average Runtime |
| Averaged Ad Length | Below the Fold Rate |
| Below the Fold Sum | Browser |
| Campaign | Campaign ID |
| Completion Quality | Creative |
| Creative ID | Date |
| Domain | Fully On-Screen Impressions (No Time Minimum) |
| Fully On-Screen Measurable Impressions | Fully On-Screen Rate (No Time Minimum) |
| GIVT Rate | Gold Below the Fold Rate |
| Hostile IFrame Rate | Hover Rate |
| Hovers | IO |
| IO ID | Impressions Analyzed |
| Impressions Analyzed (filtered for GIVT) | Impressions Analyzed (unfiltered) |
| In-View Measurable Impressions | In-View Measurable Impressions (filtered for GIVT) |
| In-View Measurable Impressions (unfiltered) | In-View Measurable Rate |
| In-View Measurable Rate (filtered for GIVT) | In-View Measurable Rate (unfiltered) |
| In-View Time | Mobile Impressions Analyzed |
| Mobile Non-Iframe Impressions Analyzed | On-Screen Impressions |
| On-Screen Measurable Impressions | On-Screen Rate |
| Out Of Focus Sum | Out of Focus Rate |
| Page Ever Focused Sum | Passthrough Impressions |
| Passthrough Rate | Reached 1st Quartile Sum |
| Reached 2nd Quartile Sum | Reached 3rd Quartile Sum |
| Reached Complete Sum | SIVT Rate |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Small Player Sum | Subdomain |
| Subdomain ID | Sum Time Until Hover |
| Time Until Hover | Valid Impressions |
| Valid and 3 Sec Fully On-Screen Impressions | Valid and 3 Sec In-View Impressions |
| Valid and AVOC Impressions | Valid and Fully On-Screen Measurable Impressions |
| Valid and Fully On-Screen for 75% of the Duration Impressions | Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions |
| Valid and In-View Measurable Impressions | Valid and Viewable Impressions |
| Valid, 2 Sec In-View and Reached Completion Impressions | Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions |
| Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions | Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions |
| Valid, Audible and Fully On-Screen for Half of Duration Impressions | Video Exposure Time (hr) |
| Visible On 1st Quartile Sum | Visible On 2nd Quartile Sum |
| Visible On 3rd Quartile Sum | Visible On Completion Sum |
| 1 Sec Fully On-Screen Impressions | 1 Sec Fully On-Screen Rate |
| 1 Sec In-View Impressions | 2 Sec In-View Impressions |
| 2 Sec In-View Impressions (filtered for GIVT) | 2 Sec In-View Impressions (unfiltered) |
| 2 Sec In-View and Reached Completion Impressions | 3 Sec Fully On-Screen Impressions |
| 3 Sec In-View Impressions | 5 Sec In-View Impressions |
| 50% On-Screen Impressions | 50% On-Screen While Audible Impressions |
| Ad Hidden Impressions (Legacy) | Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) |
| Advertiser | Advertiser ID |
| Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions |
| Audible Impressions | Audible On 1st Quartile Sum |
| Audible On 2nd Quartile Sum | Audible On 3rd Quartile Sum |
| Audible On Complete Sum | Audible Time |
| Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions | Audible and Fully On-Screen for Half of Duration Impressions |
| Audible and Visible at 1st Quartile Sum | Audible and Visible at 2nd Quartile Sum |
| Audible and Visible at 3rd Quartile Sum | Audible and Visible on Complete Sum |
| Audible and Visible on Start Sum | Average Runtime |
| Averaged Ad Length | Below the Fold Sum |
| Browser | Campaign |
| Campaign ID | Completion Quality |
| Date | Fully On-Screen Impressions (No Time Minimum) |
| Fully On-Screen Measurable Impressions | Fully On-Screen Rate (No Time Minimum) |
| GIVT Rate | Gold Below the Fold Rate |
| Hostile IFrame Rate | Hover Rate |
| Hovers | Impressions Analyzed |
| Impressions Analyzed (filtered for GIVT) | Impressions Analyzed (unfiltered) |
| In-View Measurable Impressions | In-View Measurable Impressions (filtered for GIVT) |
| In-View Measurable Impressions (unfiltered) | In-View Measurable Rate |
| In-View Measurable Rate (filtered for GIVT) | In-View Measurable Rate (unfiltered) |
| In-View Time | Mobile Impressions Analyzed |
| Mobile Non-Iframe Impressions Analyzed | On-Screen Impressions |
| On-Screen Measurable Impressions | On-Screen Rate |
| Out Of Focus Sum | Out of Focus Rate |
| Page Ever Focused Sum | Passthrough Impressions |
| Passthrough Rate | Reached 1st Quartile Sum |
| Reached 2nd Quartile Sum | Reached 3rd Quartile Sum |
| Reached Complete Sum | SIVT Rate |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Small Player Sum | Sum Time Until Hover |
| Time Until Hover | Valid Impressions |
| Valid and 3 Sec Fully On-Screen Impressions | Valid and 3 Sec In-View Impressions |
| Valid and AVOC Impressions | Valid and Fully On-Screen Measurable Impressions |
| Valid and Fully On-Screen for 75% of the Duration Impressions | Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions |
| Valid and In-View Measurable Impressions | Valid and Viewable Impressions |
| Valid, 2 Sec In-View and Reached Completion Impressions | Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions |
| Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions | Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions |
| Valid, Audible and Fully On-Screen for Half of Duration Impressions | Video Exposure Time (hr) |
| Visible On 1st Quartile Sum | Visible On 2nd Quartile Sum |
| Visible On 3rd Quartile Sum | Visible On Completion Sum |
| 1 Sec Fully On-Screen Impressions | 1 Sec Fully On-Screen Rate |
| 1 Sec In-View Impressions | 2 Sec In-View Impressions |
| 2 Sec In-View Impressions (filtered for GIVT) | 2 Sec In-View Impressions (unfiltered) |
| 2 Sec In-View and Reached Completion Impressions | 3 Sec Fully On-Screen Impressions |
| 3 Sec In-View Impressions | 5 Sec In-View Impressions |
| 50% On-Screen Impressions | 50% On-Screen While Audible Impressions |
| Ad Hidden Impressions (Legacy) | Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) |
| Advertiser | Advertiser ID |
| Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions |
| Audible Impressions | Audible On 1st Quartile Sum |
| Audible On 2nd Quartile Sum | Audible On 3rd Quartile Sum |
| Audible On Complete Sum | Audible Time |
| Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions | Audible and Fully On-Screen for Half of Duration Impressions |
| Audible and Visible at 1st Quartile Sum | Audible and Visible at 2nd Quartile Sum |
| Audible and Visible at 3rd Quartile Sum | Audible and Visible on Complete Sum |
| Audible and Visible on Start Sum | Average Runtime |
| Averaged Ad Length | Below the Fold Rate |
| Below the Fold Sum | Campaign |
| Completion Quality | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | GIVT Rate |
| Gold Below the Fold Rate | Hostile IFrame Rate |
| Hover Rate | Hovers |
| Impressions Analyzed | Impressions Analyzed (filtered for GIVT) |
| Impressions Analyzed (unfiltered) | In-View Measurable Impressions |
| In-View Measurable Impressions (filtered for GIVT) | In-View Measurable Impressions (unfiltered) |
| In-View Measurable Rate | In-View Measurable Rate (filtered for GIVT) |
| In-View Measurable Rate (unfiltered) | In-View Time |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| On-Screen Impressions | On-Screen Measurable Impressions |
| On-Screen Rate | Out Of Focus Sum |
| Out of Focus Rate | Page Ever Focused Sum |
| Passthrough Impressions | Passthrough Rate |
| Reached 1st Quartile Sum | Reached 2nd Quartile Sum |
| Reached 3rd Quartile Sum | Reached Complete Sum |
| SIVT Rate | SWF/IMG Impressions |
| Scroll Measurable Impressions | Small Player Sum |
| Sum Time Until Hover | Time Until Hover |
| Valid Impressions | Valid and 3 Sec Fully On-Screen Impressions |
| Valid and 3 Sec In-View Impressions | Valid and AVOC Impressions |
| Valid and Fully On-Screen Measurable Impressions | Valid and Fully On-Screen for 75% of the Duration Impressions |
| Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Valid and In-View Measurable Impressions |
| Valid and Viewable Impressions | Valid, 2 Sec In-View and Reached Completion Impressions |
| Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions | Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions |
| Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions | Valid, Audible and Fully On-Screen for Half of Duration Impressions |
| Video Exposure Time (hr) | Visible On 1st Quartile Sum |
| Visible On 2nd Quartile Sum | Visible On 3rd Quartile Sum |
| Visible On Completion Sum |
| 1 Sec Fully On-Screen Impressions | 1 Sec Fully On-Screen Rate |
| 1 Sec In-View Impressions | 2 Sec In-View Impressions |
| 2 Sec In-View Impressions (filtered for GIVT) | 2 Sec In-View Impressions (unfiltered) |
| 2 Sec In-View and Reached Completion Impressions | 3 Sec Fully On-Screen Impressions |
| 3 Sec In-View Impressions | 5 Sec In-View Impressions |
| 50% On-Screen Impressions | 50% On-Screen While Audible Impressions |
| Ad Hidden Impressions (Legacy) | Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) |
| Advertiser | Advertiser ID |
| Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions |
| Audible Impressions | Audible On 1st Quartile Sum |
| Audible On 2nd Quartile Sum | Audible On 3rd Quartile Sum |
| Audible On Complete Sum | Audible Time |
| Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions | Audible and Fully On-Screen for Half of Duration Impressions |
| Audible and Visible at 1st Quartile Sum | Audible and Visible at 2nd Quartile Sum |
| Audible and Visible at 3rd Quartile Sum | Audible and Visible on Complete Sum |
| Audible and Visible on Start Sum | Average Runtime |
| Averaged Ad Length | Below the Fold Sum |
| Campaign | Campaign ID |
| Completion Quality | Creative |
| Creative ID | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | GIVT Rate |
| Gold Below the Fold Rate | Hostile IFrame Rate |
| Hover Rate | Hovers |
| IO ID | Impressions Analyzed |
| Impressions Analyzed (filtered for GIVT) | Impressions Analyzed (unfiltered) |
| In-View Measurable Impressions | In-View Measurable Impressions (filtered for GIVT) |
| In-View Measurable Impressions (unfiltered) | In-View Measurable Rate |
| In-View Measurable Rate (filtered for GIVT) | In-View Measurable Rate (unfiltered) |
| In-View Time | Mobile Impressions Analyzed |
| Mobile Non-Iframe Impressions Analyzed | On-Screen Impressions |
| On-Screen Measurable Impressions | On-Screen Rate |
| Out Of Focus Sum | Out of Focus Rate |
| Page Ever Focused Sum | Passthrough Impressions |
| Passthrough Rate | Reached 1st Quartile Sum |
| Reached 2nd Quartile Sum | Reached 3rd Quartile Sum |
| Reached Complete Sum | SIVT Rate |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Small Player Sum | Sum Time Until Hover |
| Time Until Hover | Valid Impressions |
| Valid and 3 Sec Fully On-Screen Impressions | Valid and 3 Sec In-View Impressions |
| Valid and AVOC Impressions | Valid and Fully On-Screen Measurable Impressions |
| Valid and Fully On-Screen for 75% of the Duration Impressions | Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions |
| Valid and In-View Measurable Impressions | Valid and Viewable Impressions |
| Valid, 2 Sec In-View and Reached Completion Impressions | Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions |
| Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions | Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions |
| Valid, Audible and Fully On-Screen for Half of Duration Impressions | Video Exposure Time (hr) |
| Visible On 1st Quartile Sum | Visible On 2nd Quartile Sum |
| Visible On 3rd Quartile Sum | Visible On Completion Sum |
| 1 Sec Fully On-Screen Impressions | 1 Sec Fully On-Screen Rate |
| 1 Sec In-View Impressions | 2 Sec In-View Impressions |
| 2 Sec In-View Impressions (filtered for GIVT) | 2 Sec In-View Impressions (unfiltered) |
| 2 Sec In-View and Reached Completion Impressions | 3 Sec Fully On-Screen Impressions |
| 3 Sec In-View Impressions | 5 Sec In-View Impressions |
| 50% On-Screen Impressions | 50% On-Screen While Audible Impressions |
| Ad Hidden Impressions (Legacy) | Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) |
| Advertiser | Advertiser ID |
| Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions |
| Audible Impressions | Audible On 1st Quartile Sum |
| Audible On 2nd Quartile Sum | Audible On 3rd Quartile Sum |
| Audible On Complete Sum | Audible Time |
| Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions | Audible and Fully On-Screen for Half of Duration Impressions |
| Audible and Visible at 1st Quartile Sum | Audible and Visible at 2nd Quartile Sum |
| Audible and Visible at 3rd Quartile Sum | Audible and Visible on Complete Sum |
| Audible and Visible on Start Sum | Average Runtime |
| Averaged Ad Length | Below the Fold Sum |
| Campaign | Campaign ID |
| Completion Quality | Date |
| Domain | Fully On-Screen Impressions (No Time Minimum) |
| Fully On-Screen Measurable Impressions | Fully On-Screen Rate (No Time Minimum) |
| GIVT Rate | Gold Below the Fold Rate |
| Hostile IFrame Rate | Hover Rate |
| Hovers | Impressions Analyzed |
| Impressions Analyzed (filtered for GIVT) | Impressions Analyzed (unfiltered) |
| In-View Measurable Impressions | In-View Measurable Impressions (filtered for GIVT) |
| In-View Measurable Impressions (unfiltered) | In-View Measurable Rate |
| In-View Measurable Rate (filtered for GIVT) | In-View Measurable Rate (unfiltered) |
| In-View Time | Mobile Impressions Analyzed |
| Mobile Non-Iframe Impressions Analyzed | On-Screen Impressions |
| On-Screen Measurable Impressions | On-Screen Rate |
| Out Of Focus Sum | Out of Focus Rate |
| Page Ever Focused Sum | Passthrough Impressions |
| Passthrough Rate | Reached 1st Quartile Sum |
| Reached 2nd Quartile Sum | Reached 3rd Quartile Sum |
| Reached Complete Sum | SIVT Rate |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Small Player Sum | Subdomain |
| Subdomain ID | Sum Time Until Hover |
| Time Until Hover | Valid Impressions |
| Valid and 3 Sec Fully On-Screen Impressions | Valid and 3 Sec In-View Impressions |
| Valid and AVOC Impressions | Valid and Fully On-Screen Measurable Impressions |
| Valid and Fully On-Screen for 75% of the Duration Impressions | Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions |
| Valid and In-View Measurable Impressions | Valid and Viewable Impressions |
| Valid, 2 Sec In-View and Reached Completion Impressions | Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions |
| Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions | Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions |
| Valid, Audible and Fully On-Screen for Half of Duration Impressions | Video Exposure Time (hr) |
| Visible On 1st Quartile Sum | Visible On 2nd Quartile Sum |
| Visible On 3rd Quartile Sum | Visible On Completion Sum |
| 1 Sec Fully On-Screen Impressions | 1 Sec Fully On-Screen Rate |
| 1 Sec In-View Impressions | 2 Sec In-View Impressions |
| 2 Sec In-View Impressions (filtered for GIVT) | 2 Sec In-View Impressions (unfiltered) |
| 2 Sec In-View and Reached Completion Impressions | 3 Sec Fully On-Screen Impressions |
| 3 Sec In-View Impressions | 5 Sec In-View Impressions |
| 50% On-Screen Impressions | 50% On-Screen While Audible Impressions |
| Ad Hidden Impressions (Legacy) | Ad Hidden Rate (Legacy 9/14/17 to 12/14/17) |
| Advertiser | Advertiser ID |
| Audible & Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Audible & Fully On-Screen for Half of Duration (15 sec.cap) with Completion Impressions |
| Audible Impressions | Audible On 1st Quartile Sum |
| Audible On 2nd Quartile Sum | Audible On 3rd Quartile Sum |
| Audible On Complete Sum | Audible Time |
| Audible and 80% On-Screen for Half of Duration (15 sec.cap) Impressions | Audible and Fully On-Screen for Half of Duration Impressions |
| Audible and Visible at 1st Quartile Sum | Audible and Visible at 2nd Quartile Sum |
| Audible and Visible at 3rd Quartile Sum | Audible and Visible on Complete Sum |
| Audible and Visible on Start Sum | Average Runtime |
| Averaged Ad Length | Below the Fold Sum |
| Campaign | Campaign ID |
| Completion Quality | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | GIVT Rate |
| Gold Below the Fold Rate | Hostile IFrame Rate |
| Hover Rate | Hovers |
| IO | IO ID |
| Impressions Analyzed | Impressions Analyzed (filtered for GIVT) |
| Impressions Analyzed (unfiltered) | In-View Measurable Impressions |
| In-View Measurable Impressions (filtered for GIVT) | In-View Measurable Impressions (unfiltered) |
| In-View Measurable Rate | In-View Measurable Rate (filtered for GIVT) |
| In-View Measurable Rate (unfiltered) | In-View Time |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| On-Screen Impressions | On-Screen Measurable Impressions |
| On-Screen Rate | Out Of Focus Sum |
| Out of Focus Rate | Page Ever Focused Sum |
| Passthrough Impressions | Passthrough Rate |
| Reached 1st Quartile Sum | Reached 2nd Quartile Sum |
| Reached 3rd Quartile Sum | Reached Complete Sum |
| SIVT Rate | SWF/IMG Impressions |
| Scroll Measurable Impressions | Small Player Sum |
| Sum Time Until Hover | Time Until Hover |
| Valid Impressions | Valid and 3 Sec Fully On-Screen Impressions |
| Valid and 3 Sec In-View Impressions | Valid and AVOC Impressions |
| Valid and Fully On-Screen Measurable Impressions | Valid and Fully On-Screen for 75% of the Duration Impressions |
| Valid and Fully On-Screen for Half of Duration (15 sec.cap) Impressions | Valid and In-View Measurable Impressions |
| Valid and Viewable Impressions | Valid, 2 Sec In-View and Reached Completion Impressions |
| Valid, Audible & Fully On-Screen for Half of Duration (15sec. cap) with Completion Impressions | Valid, Audible and 80% On-Screen for Half of Duration (15sec. cap) Impressions |
| Valid, Audible and Fully On-Screen for Half of Duration (15sec. cap) Impressions | Valid, Audible and Fully On-Screen for Half of Duration Impressions |
| Video Exposure Time (hr) | Visible On 1st Quartile Sum |
| Visible On 2nd Quartile Sum | Visible On 3rd Quartile Sum |
| Visible On Completion Sum |
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