Moat Content

From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Ad ID Ad Version
Ad Version ID Advertiser
Advertiser Advertiser
Advertiser Advertiser
Advertiser ID Browser ID
Campaign Campaign ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
Placement ID Publication ID
SIVT Rate Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Sum of Scroll Depth (px)
Time Until Scroll Total Active Page Dwell Time
Total Session Time Up Scroll Distance (px)
Up Scroll Time (ms) Up Scroll Velocity
Advertiser Scroll Velocity
Down Scroll Distance (px) Down Scroll Velocity
Up Scroll Distance (px) Up Scroll Velocity
Median Scroll Depth Page Views Analyzed (unfiltered)
Page Views Analyzed (filtered for GIVT) Page Views Analyzed
Scrolls Active Page Dwell Time < 30s
Active Page Dwell Time 30s - 1m Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time > 5m
Scroll Depth < 25% Scroll Depth 25% - 50%
Scroll Depth 50% - 75% Scroll Depth 75% - 100%
Scroll Depth 100% Percentage of Total Impressions
Focused Loads Rate Scroll Rate
Scroll Depth SIVT Rate
GIVT Rate Total Session Time
Active Page Dwell Time Total Active Page Dwell Time
Median Active Page Dwell Time Time Until Scroll
Down Scroll Time (ms) Up Scroll Time (ms)
Date
Advertiser ID Advertiser
Browser ID Browser
Scroll Velocity Down Scroll Distance (px)
Down Scroll Velocity Up Scroll Distance (px)
Up Scroll Velocity Median Scroll Depth
Sum of Scroll Depth (px) Page Views Analyzed (unfiltered)
Page Views Analyzed (filtered for GIVT) Page Views Analyzed
Scrolls Active Page Dwell Time < 30s
Active Page Dwell Time 30s - 1m Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time > 5m
Scroll Depth < 25% Scroll Depth 25% - 50%
Scroll Depth 50% - 75% Scroll Depth 75% - 100%
Scroll Depth 100% Percentage of Total Impressions
Focused Loads Rate Scroll Rate
SIVT Rate GIVT Rate
Total Session Time Active Page Dwell Time
Total Active Page Dwell Time Median Active Page Dwell Time
Time Until Scroll Down Scroll Time (ms)
Up Scroll Time (ms) Date
Advertiser ID Advertiser
Placement ID Placement
Scroll Velocity Down Scroll Distance (px)
Down Scroll Velocity Up Scroll Distance (px)
Up Scroll Velocity Median Scroll Depth
Sum of Scroll Depth (px) Page Views Analyzed (unfiltered)
Page Views Analyzed (filtered for GIVT) Page Views Analyzed
Scrolls Active Page Dwell Time < 30s
Active Page Dwell Time 30s - 1m Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time > 5m
Scroll Depth < 25% Scroll Depth 25% - 50%
Scroll Depth 50% - 75% Scroll Depth 75% - 100%
Scroll Depth 100% Percentage of Total Impressions
Focused Loads Rate Scroll Rate
SIVT Rate GIVT Rate
Total Session Time Active Page Dwell Time
Total Active Page Dwell Time Median Active Page Dwell Time
Time Until Scroll Down Scroll Time (ms)
Up Scroll Time (ms) Date
Advertiser ID Advertiser
Publication ID Publication
Scroll Velocity Down Scroll Distance (px)
Down Scroll Velocity Up Scroll Distance (px)
Up Scroll Velocity Median Scroll Depth
Sum of Scroll Depth (px) Page Views Analyzed (unfiltered)
Page Views Analyzed (filtered for GIVT) Page Views Analyzed
Scrolls Active Page Dwell Time < 30s
Active Page Dwell Time 30s - 1m Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time > 5m
Scroll Depth < 25% Scroll Depth 25% - 50%
Scroll Depth 50% - 75% Scroll Depth 75% - 100%
Scroll Depth 100% Percentage of Total Impressions
Focused Loads Rate Scroll Rate
SIVT Rate GIVT Rate
Total Session Time Active Page Dwell Time
Total Active Page Dwell Time Median Active Page Dwell Time
Time Until Scroll Down Scroll Time (ms)
Up Scroll Time (ms) Date
Advertiser ID Advertiser
Campaign ID Campaign
Scroll Velocity Down Scroll Distance (px)
Down Scroll Velocity Up Scroll Distance (px)
Up Scroll Velocity Median Scroll Depth
Sum of Scroll Depth (px) Page Views Analyzed (unfiltered)
Page Views Analyzed (filtered for GIVT) Page Views Analyzed
Scrolls Active Page Dwell Time < 30s
Active Page Dwell Time 30s - 1m Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time > 5m
Scroll Depth < 25% Scroll Depth 25% - 50%
Scroll Depth 50% - 75% Scroll Depth 75% - 100%
Scroll Depth 100% Percentage of Total Impressions
Focused Loads Rate Scroll Rate
SIVT Rate GIVT Rate
Total Session Time Active Page Dwell Time
Total Active Page Dwell Time Median Active Page Dwell Time
Time Until Scroll Down Scroll Time (ms)
Up Scroll Time (ms) Date

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