Moat Content

Moat Content

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Ad ID Ad Name
Ad Version Ad Version ID
Advertiser Advertiser ID
Browser Browser ID
Campaign Campaign ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
Placement Placement ID
Publication Publication ID
SIVT Rate Scroll Depth
Scroll Depth 100% Scroll Depth 25% - 50%
Scroll Depth 50% - 75% Scroll Depth 75% - 100%
Scroll Depth < 25% Scroll Rate
Scroll Velocity Scrolls
Sum of Scroll Depth (px) Time Until Scroll
Total Active Page Dwell Time Total Session Time
Up Scroll Distance (px) Up Scroll Time (ms)
Up Scroll Velocity

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Ad ID Ad Name
Ad Version Ad Version ID
Advertiser Advertiser ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
SIVT Rate Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Sum of Scroll Depth (px)
Time Until Scroll Total Active Page Dwell Time
Total Session Time Up Scroll Distance (px)
Up Scroll Time (ms) Up Scroll Velocity

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Advertiser Date
Down Scroll Distance (px) Down Scroll Time (ms)
Down Scroll Velocity Focused Loads Rate
GIVT Rate Median Active Page Dwell Time
Median Scroll Depth Page Views Analyzed
Page Views Analyzed (filtered for GIVT) Page Views Analyzed (unfiltered)
Percentage of Total Impressions SIVT Rate
Scroll Depth Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Time Until Scroll
Total Active Page Dwell Time Total Session Time
Up Scroll Distance (px) Up Scroll Time (ms)
Up Scroll Velocity

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Advertiser Advertiser ID
Browser Browser ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
SIVT Rate Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Sum of Scroll Depth (px)
Time Until Scroll Total Active Page Dwell Time
Total Session Time Up Scroll Distance (px)
Up Scroll Time (ms) Up Scroll Velocity

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Advertiser Advertiser ID
Campaign Campaign ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
SIVT Rate Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Sum of Scroll Depth (px)
Time Until Scroll Total Active Page Dwell Time
Total Session Time Up Scroll Distance (px)
Up Scroll Time (ms) Up Scroll Velocity

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Advertiser Advertiser ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
Placement Placement ID
SIVT Rate Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Sum of Scroll Depth (px)
Time Until Scroll Total Active Page Dwell Time
Total Session Time Up Scroll Distance (px)
Up Scroll Time (ms) Up Scroll Velocity

Active Page Dwell Time Active Page Dwell Time 1m - 2m
Active Page Dwell Time 2m - 5m Active Page Dwell Time 30s - 1m
Active Page Dwell Time < 30s Active Page Dwell Time > 5m
Advertiser Advertiser ID
Date Down Scroll Distance (px)
Down Scroll Time (ms) Down Scroll Velocity
Focused Loads Rate GIVT Rate
Median Active Page Dwell Time Median Scroll Depth
Page Views Analyzed Page Views Analyzed (filtered for GIVT)
Page Views Analyzed (unfiltered) Percentage of Total Impressions
Publication Publication ID
SIVT Rate Scroll Depth 100%
Scroll Depth 25% - 50% Scroll Depth 50% - 75%
Scroll Depth 75% - 100% Scroll Depth < 25%
Scroll Rate Scroll Velocity
Scrolls Sum of Scroll Depth (px)
Time Until Scroll Total Active Page Dwell Time
Total Session Time Up Scroll Distance (px)
Up Scroll Time (ms) Up Scroll Velocity

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