Microsoft Advertising

Microsoft Advertising

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Account ID
Account Number Account Status
Ad Extension ID Ad Extension Type
Ad Extension Type ID Ad Extension Version
Ad Group Ad Group ID
Ad Group Status Ad Group Tracking URL Template
Ad ID Ad Preview
Ad Status Ad Title
Ad Tracking URL Template Adjusted Impression Share
Age Group Assists
Average Position Avg. Daily Impr. Share Lost to Budget
Avg. Daily Impression Share Avg. Quality Score
Bid Match Type CPC
CPM CTR
Campaign Campaign ID
Campaign Labels Campaign Status
Campaign Tracking URL Template City
Clicks Client
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per Assist Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Cost per Assist
Country Currency
Current Budget Association Status Current Budget Name
Current Budget Status Daily Budget
Date Delivered Match Type
Description Description 1
Description 2 Description 3
Description 4 Description 5
Descriptions Device OS
Device Type Display URL
Est. Available Impressions Estimated CTR
Estimated Clicks Estimated Conversion Rate
Estimated Conversions Estimated Impressions
Final URL Gender
Goal Goal Conversions
Goal Id Goal Type
Headline 1 Headline 10
Headline 11 Headline 12
Headline 13 Headline 14
Headline 15 Headline 2
Headline 3 Headline 4
Headline 5 Headline 6
Headline 7 Headline 8
Headline 9 Headlines
Impressions Keyword
Keyword ID Metro Area
Network Operating System
Path 1 Path 2
Phone Calls Phone Impressions
Return on Ad Spend Revenue
Revenue Per Assist Revenue Per Click
Revenue Per Conversion Revenue Per Thousand Impr.
Revenue per Click Revenue per Thousand Impr.
Spend State
Title Title Part 1
Title Part 2 Title Part 3
Top vs Other Type
UTM: Campaign UTM: Content
UTM: Medium UTM: Source
UTM: Term

Account Account ID
Account Number Account Status
Ad Extension ID Ad Extension Type
Ad Extension Type ID Ad Extension Version
Ad Group Ad Group ID
Ad Group Status Ad ID
Ad Status Ad Title
Assists Bid Match Type
CPC CPM
CTR Campaign
Campaign ID Campaign Labels
Campaign Status Clicks
Client Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per Assist
Conversion Rate Conversions
Cost Per Conversion Cost per Assist
Date Delivered Match Type
Description Device Type
Impressions Network
Return on Ad Spend Revenue
Revenue per Click Revenue per Thousand Impr.
Spend Top vs Other

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Ad Group Tracking URL Template
Adjusted Impression Share Assists
Average Position Avg. Daily Impr. Share Lost to Budget
Avg. Daily Impression Share CPC
CPM CTR
Campaign Campaign ID
Campaign Labels Campaign Status
Campaign Tracking URL Template Clicks
Client Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per Assist
Conversion Rate Conversions
Cost Per Conversion Cost per Assist
Date Est. Available Impressions
Goal Conversions Impressions
Phone Calls Phone Impressions
Return on Ad Spend Revenue
Revenue per Click Revenue per Thousand Impr.
Spend

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Ad Group Tracking URL Template
Ad ID Ad Preview
Ad Status Ad Tracking URL Template
Assists Average Position
CPC CPM
CTR Campaign
Campaign ID Campaign Labels
Campaign Status Campaign Tracking URL Template
Clicks Client
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per Assist Conversion Rate
Conversions Cost Per Conversion
Cost per Assist Date
Description Description 1
Description 2 Description 3
Description 4 Description 5
Descriptions Display URL
Final URL Headline 1
Headline 10 Headline 11
Headline 12 Headline 13
Headline 14 Headline 15
Headline 2 Headline 3
Headline 4 Headline 5
Headline 6 Headline 7
Headline 8 Headline 9
Headlines Impressions
Path 1 Path 2
Return on Ad Spend Revenue
Revenue per Click Revenue per Thousand Impr.
Spend Title
Title Part 1 Title Part 2
Title Part 3 Type
UTM: Campaign UTM: Content
UTM: Medium UTM: Source
UTM: Term

Account Account ID
Account Number Account Status
Adjusted Impression Share Assists
Average Position Avg. Daily Impr. Share Lost to Budget
Avg. Daily Impression Share CPC
CPM CTR
Campaign Campaign ID
Campaign Labels Campaign Status
Campaign Tracking URL Template Clicks
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per Assist Conversion Rate
Conversions Cost Per Conversion
Cost per Assist Currency
Current Budget Association Status Current Budget Name
Current Budget Status Daily Budget
Date Est. Available Impressions
Goal Conversions Impressions
Phone Calls Phone Impressions
Return on Ad Spend Revenue
Revenue per Click Revenue per Thousand Impr.
Spend

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Age Group
Campaign Campaign ID
Campaign Labels Campaign Status
Client Date
Estimated CTR Estimated Clicks
Estimated Conversion Rate Estimated Conversions
Estimated Impressions Gender

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Assists
Average Position CPC
CTR Campaign
Campaign ID Campaign Labels
Campaign Status Clicks
Client Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per Assist
Conversions Cost Per Assist
Date Device Type
Impressions Operating System
Return on Ad Spend Revenue
Revenue Per Assist Revenue Per Click
Revenue Per Conversion Revenue Per Thousand Impr.
Spend

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Assists
Average Position CPC
CPM CTR
Campaign Campaign ID
Campaign Labels Campaign Status
City Clicks
Client Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per Assist
Conversions Cost Per Assist
Cost Per Conversion Country
Date Impressions
Metro Area Revenue
Revenue Per Assist Revenue Per Conversion
Spend State

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Assists
Campaign Campaign ID
Campaign Labels Campaign Status
Client Conversions
Date Device OS
Device Type Goal
Goal Id Goal Type
Keyword ID Revenue
Revenue Per Assist Revenue Per Conversion

Account Account ID
Account Number Account Status
Ad Group Ad Group ID
Ad Group Status Assists
Average Position Avg. Quality Score
Bid Match Type CPC
CPM CTR
Campaign Campaign ID
Campaign Labels Campaign Status
Clicks Client
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per Assist Conversion Rate
Conversions Cost Per Conversion
Cost per Assist Date
Impressions Keyword
Keyword ID Return on Ad Spend
Revenue Revenue per Click
Revenue per Thousand Impr. Spend

Account Account ID
Account Number Account Status
Adjusted Impression Share Assists
Average Position Avg. Daily Impr. Share Lost to Budget
Avg. Daily Impression Share CPC
CPM CTR
Campaign Campaign ID
Campaign Labels Campaign Status
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per Assist
Conversion Rate Conversions
Cost Per Conversion Cost per Assist
Date Est. Available Impressions
Impressions Network
Phone Calls Phone Impressions
Return on Ad Spend Revenue
Revenue per Click Revenue per Thousand Impr.
Spend

Absolute Top Impression Rate Percent Absolute Top Impression Share Lost To Budget Percent
Absolute Top Impression Share Lost To Rank Percent Absolute Top Impression Share Percent
Account Id Account Name
Account Number Account Status
Ad Description Ad Description 2
Ad Distribution Ad Extension Id
Ad Extension Property Value Ad Extension Type Id
Ad Extension Version Ad Group Id
Ad Group Labels Ad Group Name
Ad Group Status Ad Id
Ad Labels Ad Preview
Ad Relevance Ad Status
Ad Title Ad Title Part 1
Ad Title Part 2 Ad Title Part 3
Ad Type All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Area Code
Assists Association Id
Association Level Association Status
Audience Id Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Audience Type Average Cpc
Average Position Base Campaign Id
Bid Adjustment Bid Match Type
Bid Strategy Type Budget Association Status
Budget Name Budget Status
Business Name CTR
Call End Time Campaign Id
Campaign Labels Campaign Name
Campaign Status Campaign Type
Category List City
Click Share Percent Clicks
Company Name Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Country
County Currency Code
Current Max Cpc Custom Parameters
Customer Id Customer Name
Daily Spend Date
Delivered Match Type Destination Url
Device OS Device Type
Display Url Duration
Dynamic Ad Target Dynamic Ad Target ID
Exact Match Impression Share Percent Expected Ctr
Extended Cost Feed URL
Final APP URL Final Mobile Url
Final Url Final Url Suffix
First Page Bid Gender
Goal Goal Id
Goal Type Headline
Historical Ad Relevance Historical Expected Ctr
Historical Landing Page Experience Historical Quality Score
Impression Lost To Budget Percent Impression Lost To Rank Agg Percent
Impression Share Percent Impressions
Job Function Name Keyword
Keyword Id Keyword Labels
Keyword Status Landing Page Experience
Landing Page Title Language
Location Id Location Type
Long Headline Low Quality Clicks
Low Quality Clicks Percent Low Quality Conversion Rate
Low Quality Conversions Low Quality GeneralClicks
Low Quality Impressions Low Quality Impressions Percent
Low Quality Sophisticated Clicks Mainline Bid
Mainline1 Bid Metro Area
Month To Date Spend Monthly Budget
Most Specific Location Network
Path1 Path2
Phone Calls Phone Impressions
Postal Code Proximity Target Location
Ptr Quality Impact
Quality Score Query Intent City
Query Intent Country Query Intent County
Query Intent DMA Query Intent Location Id
Query Intent Postal Code Query Intent State
Radius Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
State Status
Targeting Setting Top Impression Rate Percent
Top Impression Share Lost To Budget Percent Top Impression Share Lost To Rank Percent
Top Impression Share Percent Top Vs Other
Tracking Template View Through Conversions

Absolute Top Impression Rate Percent Absolute Top Impression Share Lost To Budget Percent
Absolute Top Impression Share Lost To Rank Percent Absolute Top Impression Share Percent
Account Id Account Number
Account Status Ad Distribution
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Average Cpc Average Position
Bid Match Type CTR
Click Share Percent Clicks
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
Currency Code Customer Id
Customer Name Date
Delivered Match Type Device OS
Device Type Exact Match Impression Share Percent
Goal Goal Type
Impression Lost To Budget Percent Impression Lost To Rank Agg Percent
Impression Share Percent Impressions
Low Quality Clicks Low Quality Clicks Percent
Low Quality Conversion Rate Low Quality Conversions
Low Quality GeneralClicks Low Quality Impressions
Low Quality Impressions Percent Low Quality Sophisticated Clicks
Network Phone Calls
Phone Impressions Ptr
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend Top Impression Rate Percent
Top Impression Share Lost To Budget Percent Top Impression Share Lost To Rank Percent
Top Impression Share Percent Top Vs Other
View Through Conversions

Account Id Account Name
Account Status Ad Extension Id
Ad Extension Property Value Ad Extension Type Id
Ad Extension Version Ad Group Id
Ad Group Name Ad Group Status
Ad Id Ad Status
Ad Title All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Assists
Average Cpc Bid Match Type
CTR Campaign Id
Campaign Name Campaign Status
Clicks Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Date
Delivered Match Type Device OS
Device Type Goal
Goal Type Impressions
Network Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
Top Vs Other

Absolute Top Impression Rate Percent Absolute Top Impression Share Lost To Budget Percent
Absolute Top Impression Share Lost To Rank Percent Absolute Top Impression Share Percent
Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Labels Ad Relevance
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Average Cpc Average Position
Base Campaign Id Bid Match Type
CTR Campaign Id
Campaign Name Campaign Status
Campaign Type Click Share Percent
Clicks Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Currency Code
Custom Parameters Customer Id
Customer Name Date
Delivered Match Type Device OS
Device Type Exact Match Impression Share Percent
Expected Ctr Final Url Suffix
Goal Goal Type
Historical Ad Relevance Historical Expected Ctr
Historical Quality Score Impression Lost To Budget Percent
Impression Lost To Rank Agg Percent Impression Share Percent
Impressions Landing Page Experience
Language Network
Phone Calls Phone Impressions
Ptr Quality Score
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend Status
Top Impression Rate Percent Top Impression Share Lost To Budget Percent
Top Impression Share Lost To Rank Percent Top Impression Share Percent
Top Vs Other Tracking Template
View Through Conversions

Account Id Account Name
Account Number Account Status
Ad Description Ad Description 2
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
Ad Id Ad Labels
Ad Preview Ad Status
Ad Title Part 1 Ad Title Part 2
Ad Title Part 3 Ad Type
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Average Cpc
Average Position Base Campaign Id
Bid Match Type Business Name
CTR Campaign Id
Campaign Name Campaign Status
Campaign Type Clicks
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
Currency Code Custom Parameters
Customer Id Customer Name
Date Delivered Match Type
Destination Url Device OS
Device Type Display Url
Final APP URL Final Mobile Url
Final Url Final Url Suffix
Goal Goal Type
Headline Impressions
Language Long Headline
Network Path1
Path2 Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
Top Vs Other Tracking Template
View Through Conversions

Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
All Conversions All Revenue
Assists Base Campaign Id
Campaign Id Campaign Name
Campaign Status Clicks
Conversions Date
Extended Cost Gender
Goal Goal Type
Impressions Language
Revenue Spend
View Through Conversions

Account Id Account Name
Account Number Account Status
Ad Group Id Ad Group Name
Ad Group Status All Conversion Rate
All Conversions All Cost Per Conversion
All Return On AdSpend (ROAS) All Revenue
All Revenue Per Conversion Association Id
Association Level Association Status
Audience Id Audience Type
Average Cpc Average Position
Base Campaign Id Bid Adjustment
CTR Campaign Id
Campaign Name Campaign Status
Clicks Conversion Rate
Conversions Cost Per Conversion
Date Goal
Goal Type Impressions
Return On Ad Spend Revenue
Revenue Per Conversion Spend
Targeting Setting View Through Conversions

Account Id Account Name
Account Number Campaign Id
Currency Code Daily Spend
Month To Date Spend Monthly Budget

Account Id Account Name
Account Status Ad Group Id
Ad Group Name Ad Group Status
Area Code Call End Time
Campaign Id Campaign Status
City Duration
State

Absolute Top Impression Rate Percent Absolute Top Impression Share Lost To Budget Percent
Absolute Top Impression Share Lost To Rank Percent Absolute Top Impression Share Percent
Account Id Account Name
Account Number Account Status
Ad Distribution Ad Relevance
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Audience Impression Lost To Budget Percent
Audience Impression Lost To Rank Percent Audience Impression Share Percent
Average Cpc Average Position
Base Campaign Id Bid Match Type
Budget Association Status Budget Name
Budget Status CTR
Campaign Id Campaign Labels
Campaign Status Campaign Type
Click Share Percent Clicks
Conversion Rate Conversions
Cost Per Assist Cost Per Conversion
Currency Code Custom Parameters
Customer Id Customer Name
Date Delivered Match Type
Device OS Device Type
Exact Match Impression Share Percent Expected Ctr
Final Url Suffix Goal
Goal Type Historical Ad Relevance
Historical Expected Ctr Historical Landing Page Experience
Historical Quality Score Impression Lost To Budget Percent
Impression Lost To Rank Agg Percent Impression Share Percent
Impressions Landing Page Experience
Low Quality Clicks Low Quality Clicks Percent
Low Quality Conversion Rate Low Quality Conversions
Low Quality GeneralClicks Low Quality Impressions
Low Quality Impressions Percent Low Quality Sophisticated Clicks
Network Phone Calls
Phone Impressions Ptr
Quality Score Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
Top Impression Rate Percent Top Impression Share Lost To Budget Percent
Top Impression Share Lost To Rank Percent Top Impression Share Percent
Top Vs Other Tracking Template
View Through Conversions

Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
Ad Id Ad Status
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Average Cpc
Average Position CTR
Campaign Id Campaign Name
Campaign Status Category List
Clicks Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion Customer Id
Customer Name Date
Device OS Device Type
Dynamic Ad Target Dynamic Ad Target ID
Feed URL Final Url
Goal Goal Type
Headline Impressions
Landing Page Title Language
Network Return On Ad Spend
Revenue Revenue Per Assist
Revenue Per Conversion Spend
Top Vs Other

Account Id Account Name
Account Number Account Status
Ad Distribution Ad Group Id
Ad Group Name Ad Group Status
All Conversion Rate All Conversions
All Cost Per Conversion All Return On AdSpend (ROAS)
All Revenue All Revenue Per Conversion
Assists Average Cpc
Average Position Base Campaign Id
Bid Match Type CTR
Campaign Id Campaign Name
Campaign Status City
Clicks Conversion Rate
Conversions Cost Per Assist
Cost Per Conversion County
Currency Code Delivered Match Type
Device OS Device Type
Goal Goal Type
Impressions Language
Location Id Location Type
Metro Area Most Specific Location
Network Postal Code
Proximity Target Location Radius
Return On Ad Spend Revenue
Revenue Per Assist Revenue Per Conversion
Spend Top Vs Other
View Through Conversions

Account Id Account Name
Account Number Account Status
Ad Group Id Ad Group Name
Ad Group Status All Conversions
All Revenue Assists
Campaign Id Campaign Name
Campaign Status Date
Device OS Device Type
Goal Id Goal Type
Keyword Keyword Id
Keyword Status View Through Conversions

Account Id Account Name
Account Number Account Status