MediaMath

MediaMath

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser Advertiser ID
Browser Budget
CPC CPM
CTR Campaign
Campaign Cost Fill Rate Campaign Cost OSI
Campaign ID Campaign Impr. Fill Rate
Campaign Impr. OSI Campaign Name
Channel Clicks
Client Client CPC
Client CPM Client Total Spend
Conversion Rate Country
Creative Creative Concept
Creative Concept ID Creative ID
Currency Code Date
Daypart Device Name
End Date Expands
Goal Type Goal Value
Impressions Lifetime CTR
Lifetime Clicks Lifetime Impressions
MM Data Cost Media Cost
Metro Name Post Click Conv. Rate
Post Click Conversions Post View Conv. Rate
Post View Conversions Region ID
Region Name Revenue
Rewinds Site Domain
Size Start Date
Starts Stategy Type
Strategy Strategy ID
Strategy Type Timezone
Total Ad Cost Total Conversions
Total Spend UDI Data Cost
Weekday

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser Advertiser ID
Budget CPC
CPM CTR
Campaign Campaign Cost Fill Rate
Campaign Cost OSI Campaign ID
Campaign Impr. Fill Rate Campaign Impr. OSI
Channel Clicks
Client CPC Client CPM
Client Total Spend Conversion Rate
Currency Code Date
End Date Expands
Goal Type Goal Value
Impressions Lifetime CTR
Lifetime Clicks Lifetime Impressions
MM Data Cost Media Cost
Post Click Conv. Rate Post Click Conversions
Post View Conv. Rate Post View Conversions
Revenue Rewinds
Start Date Starts
Timezone Total Ad Cost
Total Conversions Total Spend
UDI Data Cost

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser Advertiser ID
CPC CPM
CTR Campaign
Campaign ID Channel
Clicks Client
Client CPC Client CPM
Client Total Spend Conversion Rate
Creative Creative Concept
Creative Concept ID Creative ID
Date Expands
Goal Type Impressions
MM Data Cost Media Cost
Post Click Conv. Rate Post Click Conversions
Post View Conv. Rate Post View Conversions
Revenue Rewinds
Size Starts
Total Ad Cost Total Conversions
Total Spend UDI Data Cost

Advertiser Advertiser ID
CPC CPM
CTR Campaign
Campaign ID Channel
Clicks Client
Client CPC Client CPM
Client Total Spend Conversion Rate
Date Daypart
Goal Type Impressions
Media Cost Post Click Conv. Rate
Post Click Conversions Post View Conv. Rate
Post View Conversions Total Ad Cost
Total Conversions Total Spend
Weekday

Browser CPC
CPM CTR
Campaign ID Campaign Name
Clicks Date
Impressions Media Cost
Post Click Conversions Post View Conversions
Total Ad Cost Total Conversions
Total Spend

CPC CPM
CTR Campaign ID
Campaign Name Clicks
Date Device Name
Impressions Media Cost
Post Click Conversions Post View Conversions
Total Ad Cost Total Conversions
Total Spend

Advertiser Advertiser ID
CPC CPM
CTR Campaign
Campaign ID Channel
Clicks Client
Client CPC Client CPM
Client Total Spend Conversion Rate
Country Date
Goal Type Impressions
Media Cost Metro Name
Post Click Conv. Rate Post Click Conversions
Post View Conv. Rate Post View Conversions
Region ID Region Name
Total Ad Cost Total Conversions
Total Spend

Advertiser Advertiser ID
CPC CPM
CTR Campaign
Campaign ID Channel
Clicks Client
Client CPC Client CPM
Client Total Spend Conversion Rate
Date Goal Type
Impressions Media Cost
Post Click Conv. Rate Post Click Conversions
Post View Conv. Rate Post View Conversions
Site Domain Total Ad Cost
Total Conversions Total Spend

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser Advertiser ID
Budget CPC
CPM CTR
Campaign Campaign ID
Channel Clicks
Client Client CPC
Client CPM Client Total Spend
Conversion Rate Date
End Date Expands
Goal Type Goal Value
Impressions MM Data Cost
Media Cost Post Click Conv. Rate
Post Click Conversions Post View Conv. Rate
Post View Conversions Revenue
Rewinds Start Date
Starts Stategy Type
Strategy Strategy ID
Total Ad Cost Total Conversions
Total Spend UDI Data Cost

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser Advertiser ID
CPC CPM
CTR Campaign
Campaign ID Channel
Clicks Client
Client CPC Client CPM
Client Total Spend Conversion Rate
Date Expands
Goal Type Impressions
MM Data Cost Media Cost
Post Click Conv. Rate Post Click Conversions
Post View Conv. Rate Post View Conversions
Revenue Rewinds
Starts Strategy Type
Total Ad Cost Total Conversions
Total Spend UDI Data Cost

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