Marchex

Marchex Marketing Edge

Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Answer Status Attribution: Google Analytics Client ID
Attribution: Google Analytics Encoding Attribution: Google Analytics Java Enabled
Attribution: Google Analytics Language Attribution: Google Analytics Location
Attribution: Google Analytics Referrer Attribution: Google Analytics Screen Colors
Attribution: Google Analytics Screen Resolution Attribution: Google Analytics Tracking ID
Attribution: Google Analytics Viewport Size Attribution: Landing Page URL
Attribution: Page Variables Attribution: Referrer URL
Attribution: Rule Description Attribution: Session ID
Attribution: Session Identifier Billing Group ID
Billing Group Industry Billing Group Name
Billing Group Parent ID Billing Group Status
Call Answer Time Call Answer Time UTC
Call Duration Call End Time
Call End Time UTC Call ID
Call Start Time Call Start Time UTC
Call Status Call Type
Caller Address Caller City
Caller Country Caller Identity
Caller Latitude Caller Longitude
Caller Name Caller Number
Caller State Caller Type
Caller Zip Code Date
Disposition: Current Customer? Disposition: Employment Inquiry?
Disposition: Is Lead? Disposition: Left Voicemail?
Group Created Datetime Group Custom ID
Group Custom Text 1 Group Custom Text 2
Group Custom Text 3 Group Custom Text 4
Group Customer ID Group DNI Deferred Attribution Period (days)
Group DNI Type Group Email Notification Addresses
Group Form Tracking Enabled? Group ID
Group Modified Datetime Group Name
Group Owner Address Group Owner City
Group Owner Client ID Group Owner Contact Name
Group Owner Created Datetime Group Owner Custom Text 1
Group Owner Custom Text 2 Group Owner Email
Group Owner Ext Group Owner ID
Group Owner Modified Datetime Group Owner Name
Group Owner Phone Group Owner State
Group Owner Suite Group Owner Zip
Group Page Tracking Enabled? Group Status
Group Time Zone Group Type
Number ID Number Pool ID
Number Pool Name Number Pool Status
Page Tracks: Page URL Page Tracks: Timestamp
Part of Number Pool? Reactivate Group Owner?
Rescue: Last Update Rescue: Opportunity
Rescue: Result Rich Data Type
Ring Count Study Name
Termination Number Total Calls
Tracking Number Transcript
Billing Group Name Billing Group ID
Billing Group Status Billing Group Parent ID
Billing Group Industry Group Owner Name
Group Owner ID Group Owner Address
Group Owner Suite Group Owner City
Group Owner State Group Owner Zip
Group Owner Client ID Group Owner Phone
Group Owner Ext Group Owner Email
Group Owner Contact Name Group Owner Custom Text 1
Group Owner Custom Text 2 Reactivate Group Owner?
Group Owner Created Datetime Group Owner Modified Datetime
Group ID Group Name
Group Status Group Type
Group DNI Type Group Time Zone
Rich Data Type Group Email Notification Addresses
Group Customer ID Group Custom ID
Group Custom Text 1 Group Custom Text 2
Group Custom Text 3 Group Custom Text 4
Group Created Datetime Group Modified Datetime
Group Page Tracking Enabled? Group Form Tracking Enabled?
Group DNI Deferred Attribution Period (days) Tracking Number
Number ID Part of Number Pool?
Number Pool ID Number Pool Name
Number Pool Status Call ID
Call Type Answer Status
Termination Number Call Start Time
Call Answer Time Call End Time
Call Start Time UTC Call Answer Time UTC
Call End Time UTC Call Status
Caller Identity
Caller Number Caller Type
Caller Name Caller Address
Caller City Caller State
Caller Zip Code Caller Country
Caller Latitude Caller Longitude
Disposition: Is Lead? Disposition: Left Voicemail?
Disposition: Current Customer? Disposition: Employment Inquiry?
Attribution: Rule Description Attribution: Session ID
Attribution: Session Identifier Attribution: Landing Page URL
Attribution: Referrer URL Attribution: Page Variables
Attribution: Google Analytics Tracking ID Attribution: Google Analytics Client ID
Attribution: Google Analytics Referrer Attribution: Google Analytics Location
Attribution: Google Analytics Screen Resolution Attribution: Google Analytics Screen Colors
Attribution: Google Analytics Viewport Size Attribution: Google Analytics Encoding
Attribution: Google Analytics Java Enabled Attribution: Google Analytics Language
Rescue: Opportunity Rescue: Result
Rescue: Last Update Transcript
Study Name Ring Count
Call Duration Date
Billing Group Name Billing Group ID
Billing Group Status Billing Group Parent ID
Billing Group Industry Group Owner Name
Group Owner ID Group Owner Address
Group Owner Suite Group Owner City
Group Owner State Group Owner Zip
Group Owner Client ID Group Owner Phone
Group Owner Ext Group Owner Email
Group Owner Contact Name Group Owner Custom Text 1
Group Owner Custom Text 2 Reactivate Group Owner?
Group Owner Created Datetime Group Owner Modified Datetime
Group ID Group Name
Group Status Group Type
Group DNI Type Group Time Zone
Rich Data Type Group Email Notification Addresses
Group Customer ID Group Custom ID
Group Custom Text 1 Group Custom Text 2
Group Custom Text 3 Group Custom Text 4
Group Created Datetime Group Modified Datetime
Group Page Tracking Enabled? Group Form Tracking Enabled?
Group DNI Deferred Attribution Period (days) Tracking Number
Number ID Part of Number Pool?
Number Pool ID Number Pool Name
Number Pool Status Call ID
Call Type Answer Status
Termination Number Call Start Time
Call Answer Time Call End Time
Call Start Time UTC Call Answer Time UTC
Call End Time UTC Call Status
Caller Identity Caller Number
Caller Type Caller Name
Caller Address Caller City
Caller State Caller Zip Code
Caller Country Caller Latitude
Caller Longitude Attribution: Rule Description
Attribution: Session ID Attribution: Session Identifier
Attribution: Landing Page URL Attribution: Referrer URL
Attribution: Page Variables Attribution: Google Analytics Tracking ID
Attribution: Google Analytics Client ID Attribution: Google Analytics Referrer
Attribution: Google Analytics Location Attribution: Google Analytics Screen Resolution
Attribution: Google Analytics Screen Colors Attribution: Google Analytics Viewport Size
Attribution: Google Analytics Encoding Attribution: Google Analytics Java Enabled
Attribution: Google Analytics Language Page Tracks: Page URL
Page Tracks: Timestamp Date
Billing Group Name Billing Group Status
Billing Group Parent ID Billing Group ID
Billing Group Industry Group Owner Name
Group Owner ID Group Owner Address
Group Owner Suite Group Owner City
Group Owner State Group Owner Zip
Group Owner Client ID Group Owner Phone
Group Owner Ext Group Owner Email
Group Owner Contact Name Group Owner Custom Text 1
Group Owner Custom Text 2 Reactivate Group Owner?
Group Owner Created Datetime Group Owner Modified Datetime
Group ID Group Name
Group Status Group Type
Group DNI Type Group Time Zone
Rich Data Type Group Email Notification Addresses
Group Customer ID Group Custom ID
Group Custom Text 1 Group Custom Text 2
Group Custom Text 3 Group Custom Text 4
Group Created Datetime Group Modified Datetime
Group Page Tracking Enabled? Group Form Tracking Enabled?
Group DNI Deferred Attribution Period (days) Tracking Number
Number ID Part of Number Pool?
Number Pool ID Number Pool Name
Number Pool Status Total Calls
Date

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