Marchex Marketing Edge
Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Answer Status | Attribution: Google Analytics Client ID |
| Attribution: Google Analytics Encoding | Attribution: Google Analytics Java Enabled |
| Attribution: Google Analytics Language | Attribution: Google Analytics Location |
| Attribution: Google Analytics Referrer | Attribution: Google Analytics Screen Colors |
| Attribution: Google Analytics Screen Resolution | Attribution: Google Analytics Tracking ID |
| Attribution: Google Analytics Viewport Size | Attribution: Landing Page URL |
| Attribution: Page Variables | Attribution: Referrer URL |
| Attribution: Rule Description | Attribution: Session ID |
| Attribution: Session Identifier | Billing Group ID |
| Billing Group Industry | Billing Group Name |
| Billing Group Parent ID | Billing Group Status |
| Call Answer Time | Call Answer Time UTC |
| Call Duration | Call End Time |
| Call End Time UTC | Call ID |
| Call Start Time | Call Start Time UTC |
| Call Status | Call Type |
| Caller Address | Caller City |
| Caller Country | Caller Identity |
| Caller Latitude | Caller Longitude |
| Caller Name | Caller Number |
| Caller State | Caller Type |
| Caller Zip Code | Date |
| Disposition: Current Customer? | Disposition: Employment Inquiry? |
| Disposition: Is Lead? | Disposition: Left Voicemail? |
| Group Created Datetime | Group Custom ID |
| Group Custom Text 1 | Group Custom Text 2 |
| Group Custom Text 3 | Group Custom Text 4 |
| Group Customer ID | Group DNI Deferred Attribution Period (days) |
| Group DNI Type | Group Email Notification Addresses |
| Group Form Tracking Enabled? | Group ID |
| Group Modified Datetime | Group Name |
| Group Owner Address | Group Owner City |
| Group Owner Client ID | Group Owner Contact Name |
| Group Owner Created Datetime | Group Owner Custom Text 1 |
| Group Owner Custom Text 2 | Group Owner Email |
| Group Owner Ext | Group Owner ID |
| Group Owner Modified Datetime | Group Owner Name |
| Group Owner Phone | Group Owner State |
| Group Owner Suite | Group Owner Zip |
| Group Page Tracking Enabled? | Group Status |
| Group Time Zone | Group Type |
| Number ID | Number Pool ID |
| Number Pool Name | Number Pool Status |
| Page Tracks: Page URL | Page Tracks: Timestamp |
| Part of Number Pool? | Reactivate Group Owner? |
| Rescue: Last Update | Rescue: Opportunity |
| Rescue: Result | Rich Data Type |
| Ring Count | Study Name |
| Termination Number | Total Calls |
| Tracking Number | Transcript |
| Voice Link URL |
Data View Details: Call Detail
| Billing Group Name | Billing Group ID |
| Billing Group Status | Billing Group Parent ID |
| Billing Group Industry | Group Owner Name |
| Group Owner ID | Group Owner Address |
| Group Owner Suite | Group Owner City |
| Group Owner State | Group Owner Zip |
| Group Owner Client ID | Group Owner Phone |
| Group Owner Ext | Group Owner Email |
| Group Owner Contact Name | Group Owner Custom Text 1 |
| Group Owner Custom Text 2 | Reactivate Group Owner? |
| Group Owner Created Datetime | Group Owner Modified Datetime |
| Group ID | Group Name |
| Group Status | Group Type |
| Group DNI Type | Group Time Zone |
| Rich Data Type | Group Email Notification Addresses |
| Group Customer ID | Group Custom ID |
| Group Custom Text 1 | Group Custom Text 2 |
| Group Custom Text 3 | Group Custom Text 4 |
| Group Created Datetime | Group Modified Datetime |
| Group Page Tracking Enabled? | Group Form Tracking Enabled? |
| Group DNI Deferred Attribution Period (days) | Tracking Number |
| Number ID | Part of Number Pool? |
| Number Pool ID | Number Pool Name |
| Number Pool Status | Call ID |
| Call Type | Answer Status |
| Termination Number | Call Start Time |
| Call Answer Time | Call End Time |
| Call Start Time UTC | Call Answer Time UTC |
| Call End Time UTC | Call Status |
| Voice Link URL | Caller Identity |
| Caller Number | Caller Type |
| Caller Name | Caller Address |
| Caller City | Caller State |
| Caller Zip Code | Caller Country |
| Caller Latitude | Caller Longitude |
| Disposition: Is Lead? | Disposition: Left Voicemail? |
| Disposition: Current Customer? | Disposition: Employment Inquiry? |
| Attribution: Rule Description | Attribution: Session ID |
| Attribution: Session Identifier | Attribution: Landing Page URL |
| Attribution: Referrer URL | Attribution: Page Variables |
| Attribution: Google Analytics Tracking ID | Attribution: Google Analytics Client ID |
| Attribution: Google Analytics Referrer | Attribution: Google Analytics Location |
| Attribution: Google Analytics Screen Resolution | Attribution: Google Analytics Screen Colors |
| Attribution: Google Analytics Viewport Size | Attribution: Google Analytics Encoding |
| Attribution: Google Analytics Java Enabled | Attribution: Google Analytics Language |
| Rescue: Opportunity | Rescue: Result |
| Rescue: Last Update | Transcript |
| Study Name | Ring Count |
| Call Duration | Date |
Data View Details: Call Page Track Detail
| Billing Group Name | Billing Group ID |
| Billing Group Status | Billing Group Parent ID |
| Billing Group Industry | Group Owner Name |
| Group Owner ID | Group Owner Address |
| Group Owner Suite | Group Owner City |
| Group Owner State | Group Owner Zip |
| Group Owner Client ID | Group Owner Phone |
| Group Owner Ext | Group Owner Email |
| Group Owner Contact Name | Group Owner Custom Text 1 |
| Group Owner Custom Text 2 | Reactivate Group Owner? |
| Group Owner Created Datetime | Group Owner Modified Datetime |
| Group ID | Group Name |
| Group Status | Group Type |
| Group DNI Type | Group Time Zone |
| Rich Data Type | Group Email Notification Addresses |
| Group Customer ID | Group Custom ID |
| Group Custom Text 1 | Group Custom Text 2 |
| Group Custom Text 3 | Group Custom Text 4 |
| Group Created Datetime | Group Modified Datetime |
| Group Page Tracking Enabled? | Group Form Tracking Enabled? |
| Group DNI Deferred Attribution Period (days) | Tracking Number |
| Number ID | Part of Number Pool? |
| Number Pool ID | Number Pool Name |
| Number Pool Status | Call ID |
| Call Type | Answer Status |
| Termination Number | Call Start Time |
| Call Answer Time | Call End Time |
| Call Start Time UTC | Call Answer Time UTC |
| Call End Time UTC | Call Status |
| Caller Identity | Caller Number |
| Caller Type | Caller Name |
| Caller Address | Caller City |
| Caller State | Caller Zip Code |
| Caller Country | Caller Latitude |
| Caller Longitude | Attribution: Rule Description |
| Attribution: Session ID | Attribution: Session Identifier |
| Attribution: Landing Page URL | Attribution: Referrer URL |
| Attribution: Page Variables | Attribution: Google Analytics Tracking ID |
| Attribution: Google Analytics Client ID | Attribution: Google Analytics Referrer |
| Attribution: Google Analytics Location | Attribution: Google Analytics Screen Resolution |
| Attribution: Google Analytics Screen Colors | Attribution: Google Analytics Viewport Size |
| Attribution: Google Analytics Encoding | Attribution: Google Analytics Java Enabled |
| Attribution: Google Analytics Language | Page Tracks: Page URL |
| Page Tracks: Timestamp | Date |
Data View Details: Call Tracking Numbers
| Billing Group Name | Billing Group Status |
| Billing Group Parent ID | Billing Group ID |
| Billing Group Industry | Group Owner Name |
| Group Owner ID | Group Owner Address |
| Group Owner Suite | Group Owner City |
| Group Owner State | Group Owner Zip |
| Group Owner Client ID | Group Owner Phone |
| Group Owner Ext | Group Owner Email |
| Group Owner Contact Name | Group Owner Custom Text 1 |
| Group Owner Custom Text 2 | Reactivate Group Owner? |
| Group Owner Created Datetime | Group Owner Modified Datetime |
| Group ID | Group Name |
| Group Status | Group Type |
| Group DNI Type | Group Time Zone |
| Rich Data Type | Group Email Notification Addresses |
| Group Customer ID | Group Custom ID |
| Group Custom Text 1 | Group Custom Text 2 |
| Group Custom Text 3 | Group Custom Text 4 |
| Group Created Datetime | Group Modified Datetime |
| Group Page Tracking Enabled? | Group Form Tracking Enabled? |
| Group DNI Deferred Attribution Period (days) | Tracking Number |
| Number ID | Part of Number Pool? |
| Number Pool ID | Number Pool Name |
| Number Pool Status | Total Calls |
| Date |
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