Marchex

Marchex

Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Accounts
  • Call Details
  • Call Transcripts

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Answers
  • Assigned To
  • Average Duration
  • Avg # of Rings
  • Billable Minutes
  • Busy
  • Call Date
  • Call Date (Local)
  • Call Status
  • Call Tracking Number
  • Caller Name
  • Caller Number
  • Campaign
  • City
  • Classification
  • Date
  • Day of week (Local)
  • Duration
  • Duration (s)
  • Group
  • Hang Ups
  • Max # of Rings
  • Max Duration
  • Notes
  • Phrase
  • Rating
  • Repeat Callers
  • Revenue
  • Speaker
  • Start Second
  • State
  • Tag
  • Time of day (Local)
  • Timezone
  • Total Calls
  • Total Duration
  • Totals Rings
  • Unique Callers
  • Vendor Call ID
  • Version
  • Voicemails
  • Zip

Data View Details: Accounts

  • Answers
  • Average Duration
  • Avg # of Rings
  • Billable Minutes
  • Busy
  • Campaign
  • Date
  • Group
  • Hang Ups
  • Max # of Rings
  • Max Duration
  • Repeat Callers
  • Timezone
  • Total Calls
  • Total Duration
  • Totals Rings
  • Unique Callers
  • Voicemails

Data View Details: Call Details

  • Assigned To
  • Billable Minutes
  • Call Date
  • Call Date (Local)
  • Call Status
  • Call Tracking Number
  • Caller Name
  • Caller Number
  • Campaign
  • City
  • Classification
  • Date
  • Day of week (Local)
  • Duration
  • Notes
  • Rating
  • Revenue
  • State
  • Tag
  • Time of day (Local)
  • Totals Rings
  • Vendor Call ID
  • Zip

Data View Details: Call Transcripts

  • Assigned To
  • Call Date
  • Call Status
  • Call Tracking Number
  • Caller Name
  • Caller Number
  • Campaign
  • City
  • Classification
  • Date
  • Duration (s)
  • Phrase
  • Speaker
  • Start Second
  • State
  • Tag
  • Vendor Call ID
  • Version
  • Zip

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