Marchex

Marchex Marketing Edge (Early Access)

Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Call Detail
  • Call Page Track Detail
  • Call Tracking Numbers

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Answer Status
  • Attribution: Google Analytics Client ID
  • Attribution: Google Analytics Encoding
  • Attribution: Google Analytics Java Enabled
  • Attribution: Google Analytics Language
  • Attribution: Google Analytics Location
  • Attribution: Google Analytics Referrer
  • Attribution: Google Analytics Screen Colors
  • Attribution: Google Analytics Screen Resolution
  • Attribution: Google Analytics Tracking ID
  • Attribution: Google Analytics Viewport Size
  • Attribution: Landing Page URL
  • Attribution: Page Variables
  • Attribution: Referrer URL
  • Attribution: Rule Description
  • Attribution: Session ID
  • Attribution: Session Identifier
  • Billing Group ID
  • Billing Group Industry
  • Billing Group Name
  • Billing Group Parent ID
  • Billing Group Status
  • Call Answer Time
  • Call Answer Time UTC
  • Call Duration
  • Call End Time
  • Call End Time UTC
  • Call ID
  • Call Start Time
  • Call Start Time UTC
  • Call Status
  • Call Type
  • Caller Address
  • Caller City
  • Caller Country
  • Caller Identity
  • Caller Latitude
  • Caller Longitude
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Type
  • Caller Zip Code
  • Date
  • Disposition: Current Customer?
  • Disposition: Employment Inquiry?
  • Disposition: Is Lead?
  • Disposition: Left Voicemail?
  • Group Created Datetime
  • Group Custom ID
  • Group Custom Text 1
  • Group Custom Text 2
  • Group Custom Text 3
  • Group Custom Text 4
  • Group Customer ID
  • Group DNI Deferred Attribution Period (days)
  • Group DNI Type
  • Group Email Notification Addresses
  • Group Form Tracking Enabled?
  • Group ID
  • Group Modified Datetime
  • Group Name
  • Group Owner Address
  • Group Owner City
  • Group Owner Client ID
  • Group Owner Contact Name
  • Group Owner Created Datetime
  • Group Owner Custom Text 1
  • Group Owner Custom Text 2
  • Group Owner Email
  • Group Owner Ext
  • Group Owner ID
  • Group Owner Modified Datetime
  • Group Owner Name
  • Group Owner Phone
  • Group Owner State
  • Group Owner Suite
  • Group Owner Zip
  • Group Page Tracking Enabled?
  • Group Status
  • Group Time Zone
  • Group Type
  • Number ID
  • Number Pool ID
  • Number Pool Name
  • Number Pool Status
  • Page Tracks: Page URL
  • Page Tracks: Timestamp
  • Part of Number Pool?
  • Reactivate Group Owner?
  • Rescue: Last Update
  • Rescue: Opportunity
  • Rescue: Result
  • Rich Data Type
  • Ring Count
  • Termination Number
  • Total Calls
  • Tracking Number
  • Transcript
  • Voice Link URL

Data View Details: Call Detail

  • Answer Status
  • Attribution: Google Analytics Client ID
  • Attribution: Google Analytics Encoding
  • Attribution: Google Analytics Java Enabled
  • Attribution: Google Analytics Language
  • Attribution: Google Analytics Location
  • Attribution: Google Analytics Referrer
  • Attribution: Google Analytics Screen Colors
  • Attribution: Google Analytics Screen Resolution
  • Attribution: Google Analytics Tracking ID
  • Attribution: Google Analytics Viewport Size
  • Attribution: Landing Page URL
  • Attribution: Page Variables
  • Attribution: Referrer URL
  • Attribution: Rule Description
  • Attribution: Session ID
  • Attribution: Session Identifier
  • Billing Group ID
  • Billing Group Industry
  • Billing Group Name
  • Billing Group Parent ID
  • Billing Group Status
  • Call Answer Time
  • Call Answer Time UTC
  • Call Duration
  • Call End Time
  • Call End Time UTC
  • Call ID
  • Call Start Time
  • Call Start Time UTC
  • Call Status
  • Call Type
  • Caller Address
  • Caller City
  • Caller Country
  • Caller Identity
  • Caller Latitude
  • Caller Longitude
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Type
  • Caller Zip Code
  • Date
  • Disposition: Current Customer?
  • Disposition: Employment Inquiry?
  • Disposition: Is Lead?
  • Disposition: Left Voicemail?
  • Group Created Datetime
  • Group Custom ID
  • Group Custom Text 1
  • Group Custom Text 2
  • Group Custom Text 3
  • Group Custom Text 4
  • Group Customer ID
  • Group DNI Deferred Attribution Period (days)
  • Group DNI Type
  • Group Email Notification Addresses
  • Group Form Tracking Enabled?
  • Group ID
  • Group Modified Datetime
  • Group Name
  • Group Owner Address
  • Group Owner City
  • Group Owner Client ID
  • Group Owner Contact Name
  • Group Owner Created Datetime
  • Group Owner Custom Text 1
  • Group Owner Custom Text 2
  • Group Owner Email
  • Group Owner Ext
  • Group Owner ID
  • Group Owner Modified Datetime
  • Group Owner Name
  • Group Owner Phone
  • Group Owner State
  • Group Owner Suite
  • Group Owner Zip
  • Group Page Tracking Enabled?
  • Group Status
  • Group Time Zone
  • Group Type
  • Number ID
  • Number Pool ID
  • Number Pool Name
  • Number Pool Status
  • Part of Number Pool?
  • Reactivate Group Owner?
  • Rescue: Last Update
  • Rescue: Opportunity
  • Rescue: Result
  • Rich Data Type
  • Ring Count
  • Termination Number
  • Tracking Number
  • Transcript
  • Voice Link URL

Data View Details: Call Page Track Detail

  • Answer Status
  • Attribution: Google Analytics Client ID
  • Attribution: Google Analytics Encoding
  • Attribution: Google Analytics Java Enabled
  • Attribution: Google Analytics Language
  • Attribution: Google Analytics Location
  • Attribution: Google Analytics Referrer
  • Attribution: Google Analytics Screen Colors
  • Attribution: Google Analytics Screen Resolution
  • Attribution: Google Analytics Tracking ID
  • Attribution: Google Analytics Viewport Size
  • Attribution: Landing Page URL
  • Attribution: Page Variables
  • Attribution: Referrer URL
  • Attribution: Rule Description
  • Attribution: Session ID
  • Attribution: Session Identifier
  • Billing Group ID
  • Billing Group Industry
  • Billing Group Name
  • Billing Group Parent ID
  • Billing Group Status
  • Call Answer Time
  • Call Answer Time UTC
  • Call End Time
  • Call End Time UTC
  • Call ID
  • Call Start Time
  • Call Start Time UTC
  • Call Status
  • Call Type
  • Caller Address
  • Caller City
  • Caller Country
  • Caller Identity
  • Caller Latitude
  • Caller Longitude
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Type
  • Caller Zip Code
  • Date
  • Group Created Datetime
  • Group Custom ID
  • Group Custom Text 1
  • Group Custom Text 2
  • Group Custom Text 3
  • Group Custom Text 4
  • Group Customer ID
  • Group DNI Deferred Attribution Period (days)
  • Group DNI Type
  • Group Email Notification Addresses
  • Group Form Tracking Enabled?
  • Group ID
  • Group Modified Datetime
  • Group Name
  • Group Owner Address
  • Group Owner City
  • Group Owner Client ID
  • Group Owner Contact Name
  • Group Owner Created Datetime
  • Group Owner Custom Text 1
  • Group Owner Custom Text 2
  • Group Owner Email
  • Group Owner Ext
  • Group Owner ID
  • Group Owner Modified Datetime
  • Group Owner Name
  • Group Owner Phone
  • Group Owner State
  • Group Owner Suite
  • Group Owner Zip
  • Group Page Tracking Enabled?
  • Group Status
  • Group Time Zone
  • Group Type
  • Number ID
  • Number Pool ID
  • Number Pool Name
  • Number Pool Status
  • Page Tracks: Page URL
  • Page Tracks: Timestamp
  • Part of Number Pool?
  • Reactivate Group Owner?
  • Rich Data Type
  • Termination Number
  • Tracking Number

Data View Details: Call Tracking Numbers

  • Billing Group ID
  • Billing Group Industry
  • Billing Group Name
  • Billing Group Parent ID
  • Billing Group Status
  • Date
  • Group Created Datetime
  • Group Custom ID
  • Group Custom Text 1
  • Group Custom Text 2
  • Group Custom Text 3
  • Group Custom Text 4
  • Group Customer ID
  • Group DNI Deferred Attribution Period (days)
  • Group DNI Type
  • Group Email Notification Addresses
  • Group Form Tracking Enabled?
  • Group ID
  • Group Modified Datetime
  • Group Name
  • Group Owner Address
  • Group Owner City
  • Group Owner Client ID
  • Group Owner Contact Name
  • Group Owner Created Datetime
  • Group Owner Custom Text 1
  • Group Owner Custom Text 2
  • Group Owner Email
  • Group Owner Ext
  • Group Owner ID
  • Group Owner Modified Datetime
  • Group Owner Name
  • Group Owner Phone
  • Group Owner State
  • Group Owner Suite
  • Group Owner Zip
  • Group Page Tracking Enabled?
  • Group Status
  • Group Time Zone
  • Group Type
  • Number ID
  • Number Pool ID
  • Number Pool Name
  • Number Pool Status
  • Part of Number Pool?
  • Reactivate Group Owner?
  • Rich Data Type
  • Total Calls
  • Tracking Number

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