Mailchimp

MailChimp is an email marketing service that helps businesses with their marketing emails and newsletters, automated messages, and targeted campaigns.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Bounced Campaign
Campaign Type Click Rate
ClickTale Slug Clicks
Date Delivery Rate
Emails Delivered Emails Sent
Forward Opens Forwards
Google Analytics Slug Hard Bounces
Has Auto Tweet
Has E-Commerce Tracking Has FB Comments
Has HTML Click Tracking Has Inline CSS
Has Open Tracking Has Text Click Tracking
Industry Benchmark - Abuse Rate Industry Benchmark - Bounce Rate
Industry Benchmark - Click Rate Industry Benchmark - Open Rate
Industry Benchmark - Unopen Rate Industry Benchmark - Unsubscribe Rate
Is Authenticated Is Drag And Drop
Is Recipient List Active Is Resendable
Long Archive URL
Manage in Mailchimp Open Rate
Parent Campaign ID Preview
Preview Text Recipient List Name
Send Time Sender Email
Sender Name Sent
Subject Timezone
To Name Total Orders
Total Revenue Total Spent
Unique Clicks Unique Opens
Unsubscribed Use Conversation
Use Timewrap Users Who Clicked
View Preview Web ID
Campaign Timezone
Subject Sender Name
Sender Email Send Time
Emails Sent Emails Delivered
Delivery Rate Unique Opens
Unique Clicks Open Rate
Users Who Clicked Bounced
Unsubscribed
Click Rate Preview
View Preview Manage in Mailchimp
Sent Clicks
Hard Bounces Forwards
Forward Opens Industry Benchmark - Open Rate
Industry Benchmark - Click Rate Industry Benchmark - Bounce Rate
Industry Benchmark - Unopen Rate Industry Benchmark - Unsubscribe Rate
Industry Benchmark - Abuse Rate Total Orders
Total Spent Total Revenue
Is Recipient List Active Use Conversation
Is Authenticated
Has Inline CSS Has Auto Tweet
Has FB Comments Is Drag And Drop
Has Open Tracking Has HTML Click Tracking
Has Text Click Tracking Has E-Commerce Tracking
Is Resendable Use Timewrap
Recipient List Name Preview Text
To Name Google Analytics Slug
ClickTale Slug Campaign Type
Web ID Parent Campaign ID
Long Archive URL Date
All Dimensions and Metrics:
Abuse Rate Abuse Reports
Abuse Reports Group A Abuse Reports Group B
Address 1 Address 2
Archive URL Auto Post to Facebook
Auto-Tweet Automation Authentication
Automation Auto-Footer Automation ClickTale Analytics Tracking
Automation Conversation Automation E-commerce Tracking
Automation From Name Automation Google Analytics Tracking
Automation HTML Click Tracking Automation ID
Automation Inline CSS Automation List Name
Automation Mailchimp Goal Tracking Automation Match Type
Automation Open Tracking Automation Opens
Automation Plain-Text Click Tracking Automation Reply To Address
Automation Salesforce Campaign Automation Saved Segment ID
Automation Segment Type Automation To Name
Average Unsubscribe Rate Average subscribe Rate
Beamer Address Bounce Rate
Bounces Bounces Group A
Bounces Group B Campaign Authentication
Campaign Auto-Footer Campaign Cancelable
Campaign ClickTale Analytics Tracking Campaign Conversation
Campaign Count Campaign Delivery Status
Campaign E-commerce Tracking Campaign Folder ID
Campaign Folder Name Campaign Google Analytics Tracking
Campaign HTML Click Tracking Campaign ID
Campaign Inline CSS Campaign Last Send
Campaign List Name Campaign Mailchimp Goal Tracking
Campaign Match Type Campaign Open Tracking
Campaign Plain-Text Click Tracking Campaign Preview Text
Campaign Reply To Address Campaign Salesforce Campaign
Campaign Saved Segment ID Campaign Segment Type
Campaign Status Campaign Subject Line
Campaign To Name Campaign Type
Campaign Web ID Campaigns
Capsule Tracking City
Cleaned Cleaned Count Since Send
Click Rate Clicks
Combination ID Combinations Recipients
Company Constrain RSS Images
Content Description Combinations Content Descriptions
Content Type Country
Create Time Created Date
Currency Code Date Created
Delivered Emails Delivery Rate
Delivery Status Enabled Double Opt-in
Drag And Drop Campaign Email Type Option
Emails Canceled Emails Sent
Facebook Comments Facebook Likes
Folder ID Forward Opens
Forward Opens Group A Forward Opens Group B
Forwards Group A Forwards Group B
Friday From Email
From Name Combinations From Name Group A
From Name Group B From Names
Hard Bounce Rate Hard Bounces
Has Welcome Industry Abuse Rate
Industry Bounce Rate Industry Click Rate
Industry Open Rate Industry Type
Industry Unopen Rate Industry Unsubscribed Rate
Language Last Click
Last Click Last Open
Last Open Last Open Group A
Last Open Group B Last Unsubscribe Date
Last subscribe Date List Average Click Rate
List Average Open Rate List Average Subscription Rate
List Average Unsubscription Rate List From Name
List ID List Rating
List Status List Web ID
Long Archive URL Marketing Permissions
Member Count Member Count Since Send
Merge Field Count Modules
Monday Monthly Sending Day
Needs Block Refresh Notify on Subscribe
Notify on Unsubscribe Open Rate
Opens Opens Group A
Opens Group B Parent Campaign ID
Permission Reminder Phone
Pick Winner Prebuilt Segment Id
RSS Feed URL RSS Frequency
RSS Last Send RSS Last Send Date
Recipient Clicks Recipient Clicks Group A
Recipient Clicks Group B Recipient Count
Recipient Likes Reply Email Group A
Reply Email Group B Reply To Addresses
Reply To Combinations Report Password
Report URL Resendable
Runtime Salesforce Note
Salesforce Tracking Sate
Saturday Segment Text
Send Days Send Time Combinations
Send Time Group A Send Time Group B
Send Time Winner Send Times
Sending Hour Social Card Campaign Description
Social Card Image URL Social Card Title
Soft Bounce Rate Soft Bounces
Split Size Split Test
Start Date Status
Store ID Subject
Subject Line Combinations Subject Line Group A
Subject Line Group B Subject Lines
Sunday Syntax Errors
Target subscribe Rate Template ID
Test Size Thursday
Timewarp Send Total Bounces
Total Clicks Total Contacts
Total Forwards Total Opens
Total Orders Total Revenue
Total Spent Tuesday
Unique Clicks Unique Likes
Unique Opens Unique Opens Group A
Unique Opens Group B Unique Subscriber Clicks
Unsubscribe Count Unsubscribe Count Since Send
Unsubscribed Unsubscribed Rate
Unsubscribes Group A Unsubscribes Group B
Use Archive Bar Visibility
Wait Time Wait Units
Wednesday Weekly Sending Day
Winning Campaign ID Winning Combination ID
Winning Criteria Workflow Emails
Workflow Title Workflow Type
Zip subscribe URL Short
subscribe URl Long
Member Count List Rating
Total Contacts Unsubscribed
Cleaned Member Count Since Send
Unsubscribe Count Since Send Cleaned Count Since Send
Campaigns Merge Field Count
Average subscribe Rate Average Unsubscribe Rate
Target subscribe Rate Open Rate
Click Rate List ID
List Web ID Company
Address 1 Address 2
City Sate
Zip Country
Phone Permission Reminder
Use Archive Bar List From Name
From Email Subject
Language Notify on Subscribe
Notify on Unsubscribe Date Created
Email Type Option subscribe URL Short
subscribe URl Long Beamer Address
Visibility Double Opt-in
Has Welcome Marketing Permissions
Modules Campaign Last Send
Last subscribe Date Last Unsubscribe Date
Emails Sent Opens
Unique Opens Open Rate
Total Clicks Unique Subscriber Clicks
Click Rate Workflow Type
Workflow Title Runtime
Send Days Workflow Emails
Automation ID Created Date
Start Date Status
List ID List Status
Automation List Name Automation Saved Segment ID
Automation Match Type Automation Segment Type
Store ID Automation From Name
Automation Reply To Address Automation Conversation
Automation To Name Automation Authentication
Automation Auto-Footer Automation Inline CSS
Automation Open Tracking Automation HTML Click Tracking
Automation Plain-Text Click Tracking Automation Mailchimp Goal Tracking
Automation E-commerce Tracking Automation Google Analytics Tracking
Automation ClickTale Analytics Tracking Automation Salesforce Campaign
Salesforce Note
Emails Sent Automation Opens
Abuse Reports Unsubscribe Count
Hard Bounces Total Bounces
Soft Bounces Syntax Errors
Total Forwards Forward Opens
Total Opens Unique Opens
Open Rate Total Clicks
Unique Clicks Unique Subscriber Clicks
Click Rate Recipient Likes
Unique Likes Facebook Likes
Bounces Group A Abuse Reports Group A
Unsubscribes Group A Recipient Clicks Group A
Forwards Group A Forward Opens Group A
Opens Group A Unique Opens Group A
Bounces Group B Abuse Reports Group B
Unsubscribes Group B Recipient Clicks Group B
Forwards Group B Forward Opens Group B
Opens Group B Unique Opens Group B
Total Orders Total Spent
Total Revenue Emails Canceled
Abuse Rate Bounce Rate
Hard Bounce Rate Soft Bounce Rate
Delivered Emails Delivery Rate
Unsubscribed Rate Campaign ID
Campaign Web ID Parent Campaign ID
Campaign Type Create Time
Archive URL Long Archive URL
Campaign Status Content Type
Needs Block Refresh Resendable
List ID List Status
Campaign List Name Segment Text
Recipient Count Campaign Saved Segment ID
Prebuilt Segment Id Campaign Match Type
Campaign Segment Type Campaign Subject Line
Campaign Preview Text From Name Combinations
Campaign Reply To Address Campaign Conversation
Campaign To Name Folder ID
Campaign Authentication Campaign Auto-Footer
Campaign Inline CSS Auto-Tweet
Auto Post to Facebook Facebook Comments
Timewarp Send Template ID
Drag And Drop Campaign Winning Combination ID
Winning Campaign ID Winning Criteria
Test Size Subject Lines
Send Times From Names
Reply To Addresses Content Descriptions
Combination ID Subject Line Combinations
Send Time Combinations Reply To Combinations
Content Description Combinations Combinations Recipients
Campaign Open Tracking Campaign HTML Click Tracking
Campaign Plain-Text Click Tracking Campaign Mailchimp Goal Tracking
Campaign E-commerce Tracking Campaign Google Analytics Tracking
Campaign ClickTale Analytics Tracking Campaign Salesforce Campaign
Salesforce Tracking Capsule Tracking
RSS Feed URL RSS Frequency
Sending Hour Sunday
Monday Tuesday
Wednesday Thursday
Friday Saturday
Weekly Sending Day Monthly Sending Day
RSS Last Send Date Constrain RSS Images
Split Test Pick Winner
Wait Units Wait Time
Split Size From Name Group A
From Name Group B Reply Email Group A
Reply Email Group B Subject Line Group A
Subject Line Group B Send Time Group A
Send Time Group B Send Time Winner
Social Card Image URL Social Card Campaign Description
Social Card Title Delivery Status Enabled
Campaign Cancelable Campaign Delivery Status
Campaign Folder Name Campaign Folder ID
Campaign Count RSS Last Send
Last Open Last Click
Industry Type Industry Open Rate
Industry Click Rate Industry Bounce Rate
Industry Unopen Rate Industry Unsubscribed Rate
Industry Abuse Rate Last Open Group A
Last Open Group B Report URL
Report Password Currency Code
List Average Subscription Rate List Average Unsubscription Rate
List Average Open Rate List Average Click Rate
Emails Sent Unique Opens
Recipient Clicks
Opens Last Open
Unique Opens Clicks
Last Click Unique Clicks
Bounces

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