Mailchimp
MailChimp is an email marketing service that helps businesses with their marketing emails and newsletters, automated messages, and targeted campaigns.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Bounced | Campaign |
| Campaign Type | Click Rate |
| ClickTale Slug | Clicks |
| Date | Delivery Rate |
| Emails Delivered | Emails Sent |
| Forward Opens | Forwards |
| Google Analytics Slug | Hard Bounces |
| Has Auto Footer | Has Auto Tweet |
| Has E-Commerce Tracking | Has FB Comments |
| Has HTML Click Tracking | Has Inline CSS |
| Has Open Tracking | Has Text Click Tracking |
| Industry Benchmark - Abuse Rate | Industry Benchmark - Bounce Rate |
| Industry Benchmark - Click Rate | Industry Benchmark - Open Rate |
| Industry Benchmark - Unopen Rate | Industry Benchmark - Unsubscribe Rate |
| Is Authenticated | Is Drag And Drop |
| Is Recipient List Active | Is Resendable |
| Link Clicks | Long Archive URL |
| Manage in Mailchimp | Open Rate |
| Parent Campaign ID | Preview |
| Preview Text | Recipient List Name |
| Send Time | Sender Email |
| Sender Name | Sent |
| Subject | Timezone |
| To Name | Total Orders |
| Total Revenue | Total Spent |
| Unique Clicks | Unique Opens |
| Unsubscribed | Use Conversation |
| Use Timewrap | Users Who Clicked |
| View Preview | Web ID |
Data View Details: Campaigns
| Campaign | Timezone |
| Subject | Sender Name |
| Sender Email | Send Time |
| Emails Sent | Emails Delivered |
| Delivery Rate | Unique Opens |
| Unique Clicks | Open Rate |
| Users Who Clicked | Bounced |
| Unsubscribed | Link Clicks |
| Click Rate | Preview |
| View Preview | Manage in Mailchimp |
| Sent | Clicks |
| Hard Bounces | Forwards |
| Forward Opens | Industry Benchmark - Open Rate |
| Industry Benchmark - Click Rate | Industry Benchmark - Bounce Rate |
| Industry Benchmark - Unopen Rate | Industry Benchmark - Unsubscribe Rate |
| Industry Benchmark - Abuse Rate | Total Orders |
| Total Spent | Total Revenue |
| Is Recipient List Active | Use Conversation |
| Is Authenticated | Has Auto Footer |
| Has Inline CSS | Has Auto Tweet |
| Has FB Comments | Is Drag And Drop |
| Has Open Tracking | Has HTML Click Tracking |
| Has Text Click Tracking | Has E-Commerce Tracking |
| Is Resendable | Use Timewrap |
| Recipient List Name | Preview Text |
| To Name | Google Analytics Slug |
| ClickTale Slug | Campaign Type |
| Web ID | Parent Campaign ID |
| Long Archive URL | Date |
All Dimensions and Metrics:
| Abuse Rate | Abuse Reports |
| Abuse Reports Group A | Abuse Reports Group B |
| Address 1 | Address 2 |
| Archive URL | Auto Post to Facebook |
| Auto-Tweet | Automation Authentication |
| Automation Auto-Footer | Automation ClickTale Analytics Tracking |
| Automation Conversation | Automation E-commerce Tracking |
| Automation From Name | Automation Google Analytics Tracking |
| Automation HTML Click Tracking | Automation ID |
| Automation Inline CSS | Automation List Name |
| Automation Mailchimp Goal Tracking | Automation Match Type |
| Automation Open Tracking | Automation Opens |
| Automation Plain-Text Click Tracking | Automation Reply To Address |
| Automation Salesforce Campaign | Automation Saved Segment ID |
| Automation Segment Type | Automation To Name |
| Average Unsubscribe Rate | Average subscribe Rate |
| Beamer Address | Bounce Rate |
| Bounces | Bounces Group A |
| Bounces Group B | Campaign Authentication |
| Campaign Auto-Footer | Campaign Cancelable |
| Campaign ClickTale Analytics Tracking | Campaign Conversation |
| Campaign Count | Campaign Delivery Status |
| Campaign E-commerce Tracking | Campaign Folder ID |
| Campaign Folder Name | Campaign Google Analytics Tracking |
| Campaign HTML Click Tracking | Campaign ID |
| Campaign Inline CSS | Campaign Last Send |
| Campaign List Name | Campaign Mailchimp Goal Tracking |
| Campaign Match Type | Campaign Open Tracking |
| Campaign Plain-Text Click Tracking | Campaign Preview Text |
| Campaign Reply To Address | Campaign Salesforce Campaign |
| Campaign Saved Segment ID | Campaign Segment Type |
| Campaign Status | Campaign Subject Line |
| Campaign To Name | Campaign Type |
| Campaign Web ID | Campaigns |
| Capsule Tracking | City |
| Cleaned | Cleaned Count Since Send |
| Click Rate | Clicks |
| Combination ID | Combinations Recipients |
| Company | Constrain RSS Images |
| Content Description Combinations | Content Descriptions |
| Content Type | Country |
| Create Time | Created Date |
| Currency Code | Date Created |
| Delivered Emails | Delivery Rate |
| Delivery Status Enabled | Double Opt-in |
| Drag And Drop Campaign | Email Type Option |
| Emails Canceled | Emails Sent |
| Facebook Comments | Facebook Likes |
| Folder ID | Forward Opens |
| Forward Opens Group A | Forward Opens Group B |
| Forwards Group A | Forwards Group B |
| Friday | From Email |
| From Name Combinations | From Name Group A |
| From Name Group B | From Names |
| Hard Bounce Rate | Hard Bounces |
| Has Welcome | Industry Abuse Rate |
| Industry Bounce Rate | Industry Click Rate |
| Industry Open Rate | Industry Type |
| Industry Unopen Rate | Industry Unsubscribed Rate |
| Language | Last Click |
| Last Click | Last Open |
| Last Open | Last Open Group A |
| Last Open Group B | Last Unsubscribe Date |
| Last subscribe Date | List Average Click Rate |
| List Average Open Rate | List Average Subscription Rate |
| List Average Unsubscription Rate | List From Name |
| List ID | List Rating |
| List Status | List Web ID |
| Long Archive URL | Marketing Permissions |
| Member Count | Member Count Since Send |
| Merge Field Count | Modules |
| Monday | Monthly Sending Day |
| Needs Block Refresh | Notify on Subscribe |
| Notify on Unsubscribe | Open Rate |
| Opens | Opens Group A |
| Opens Group B | Parent Campaign ID |
| Permission Reminder | Phone |
| Pick Winner | Prebuilt Segment Id |
| RSS Feed URL | RSS Frequency |
| RSS Last Send | RSS Last Send Date |
| Recipient Clicks | Recipient Clicks Group A |
| Recipient Clicks Group B | Recipient Count |
| Recipient Likes | Reply Email Group A |
| Reply Email Group B | Reply To Addresses |
| Reply To Combinations | Report Password |
| Report URL | Resendable |
| Runtime | Salesforce Note |
| Salesforce Tracking | Sate |
| Saturday | Segment Text |
| Send Days | Send Time Combinations |
| Send Time Group A | Send Time Group B |
| Send Time Winner | Send Times |
| Sending Hour | Social Card Campaign Description |
| Social Card Image URL | Social Card Title |
| Soft Bounce Rate | Soft Bounces |
| Split Size | Split Test |
| Start Date | Status |
| Store ID | Subject |
| Subject Line Combinations | Subject Line Group A |
| Subject Line Group B | Subject Lines |
| Sunday | Syntax Errors |
| Target subscribe Rate | Template ID |
| Test Size | Thursday |
| Timewarp Send | Total Bounces |
| Total Clicks | Total Contacts |
| Total Forwards | Total Opens |
| Total Orders | Total Revenue |
| Total Spent | Tuesday |
| Unique Clicks | Unique Likes |
| Unique Opens | Unique Opens Group A |
| Unique Opens Group B | Unique Subscriber Clicks |
| Unsubscribe Count | Unsubscribe Count Since Send |
| Unsubscribed | Unsubscribed Rate |
| Unsubscribes Group A | Unsubscribes Group B |
| Use Archive Bar | Visibility |
| Wait Time | Wait Units |
| Wednesday | Weekly Sending Day |
| Winning Campaign ID | Winning Combination ID |
| Winning Criteria | Workflow Emails |
| Workflow Title | Workflow Type |
| Zip | subscribe URL Short |
| subscribe URl Long |
Data View Details: Audiences
| Member Count | List Rating |
| Total Contacts | Unsubscribed |
| Cleaned | Member Count Since Send |
| Unsubscribe Count Since Send | Cleaned Count Since Send |
| Campaigns | Merge Field Count |
| Average subscribe Rate | Average Unsubscribe Rate |
| Target subscribe Rate | Open Rate |
| Click Rate | List ID |
| List Web ID | Company |
| Address 1 | Address 2 |
| City | Sate |
| Zip | Country |
| Phone | Permission Reminder |
| Use Archive Bar | List From Name |
| From Email | Subject |
| Language | Notify on Subscribe |
| Notify on Unsubscribe | Date Created |
| Email Type Option | subscribe URL Short |
| subscribe URl Long | Beamer Address |
| Visibility | Double Opt-in |
| Has Welcome | Marketing Permissions |
| Modules | Campaign Last Send |
| Last subscribe Date | Last Unsubscribe Date |
Data View Details: Automations
| Emails Sent | Opens |
| Unique Opens | Open Rate |
| Total Clicks | Unique Subscriber Clicks |
| Click Rate | Workflow Type |
| Workflow Title | Runtime |
| Send Days | Workflow Emails |
| Automation ID | Created Date |
| Start Date | Status |
| List ID | List Status |
| Automation List Name | Automation Saved Segment ID |
| Automation Match Type | Automation Segment Type |
| Store ID | Automation From Name |
| Automation Reply To Address | Automation Conversation |
| Automation To Name | Automation Authentication |
| Automation Auto-Footer | Automation Inline CSS |
| Automation Open Tracking | Automation HTML Click Tracking |
| Automation Plain-Text Click Tracking | Automation Mailchimp Goal Tracking |
| Automation E-commerce Tracking | Automation Google Analytics Tracking |
| Automation ClickTale Analytics Tracking | Automation Salesforce Campaign |
| Salesforce Note |
Data View Details: Campaigns
| Emails Sent | Automation Opens |
| Abuse Reports | Unsubscribe Count |
| Hard Bounces | Total Bounces |
| Soft Bounces | Syntax Errors |
| Total Forwards | Forward Opens |
| Total Opens | Unique Opens |
| Open Rate | Total Clicks |
| Unique Clicks | Unique Subscriber Clicks |
| Click Rate | Recipient Likes |
| Unique Likes | Facebook Likes |
| Bounces Group A | Abuse Reports Group A |
| Unsubscribes Group A | Recipient Clicks Group A |
| Forwards Group A | Forward Opens Group A |
| Opens Group A | Unique Opens Group A |
| Bounces Group B | Abuse Reports Group B |
| Unsubscribes Group B | Recipient Clicks Group B |
| Forwards Group B | Forward Opens Group B |
| Opens Group B | Unique Opens Group B |
| Total Orders | Total Spent |
| Total Revenue | Emails Canceled |
| Abuse Rate | Bounce Rate |
| Hard Bounce Rate | Soft Bounce Rate |
| Delivered Emails | Delivery Rate |
| Unsubscribed Rate | Campaign ID |
| Campaign Web ID | Parent Campaign ID |
| Campaign Type | Create Time |
| Archive URL | Long Archive URL |
| Campaign Status | Content Type |
| Needs Block Refresh | Resendable |
| List ID | List Status |
| Campaign List Name | Segment Text |
| Recipient Count | Campaign Saved Segment ID |
| Prebuilt Segment Id | Campaign Match Type |
| Campaign Segment Type | Campaign Subject Line |
| Campaign Preview Text | From Name Combinations |
| Campaign Reply To Address | Campaign Conversation |
| Campaign To Name | Folder ID |
| Campaign Authentication | Campaign Auto-Footer |
| Campaign Inline CSS | Auto-Tweet |
| Auto Post to Facebook | Facebook Comments |
| Timewarp Send | Template ID |
| Drag And Drop Campaign | Winning Combination ID |
| Winning Campaign ID | Winning Criteria |
| Test Size | Subject Lines |
| Send Times | From Names |
| Reply To Addresses | Content Descriptions |
| Combination ID | Subject Line Combinations |
| Send Time Combinations | Reply To Combinations |
| Content Description Combinations | Combinations Recipients |
| Campaign Open Tracking | Campaign HTML Click Tracking |
| Campaign Plain-Text Click Tracking | Campaign Mailchimp Goal Tracking |
| Campaign E-commerce Tracking | Campaign Google Analytics Tracking |
| Campaign ClickTale Analytics Tracking | Campaign Salesforce Campaign |
| Salesforce Tracking | Capsule Tracking |
| RSS Feed URL | RSS Frequency |
| Sending Hour | Sunday |
| Monday | Tuesday |
| Wednesday | Thursday |
| Friday | Saturday |
| Weekly Sending Day | Monthly Sending Day |
| RSS Last Send Date | Constrain RSS Images |
| Split Test | Pick Winner |
| Wait Units | Wait Time |
| Split Size | From Name Group A |
| From Name Group B | Reply Email Group A |
| Reply Email Group B | Subject Line Group A |
| Subject Line Group B | Send Time Group A |
| Send Time Group B | Send Time Winner |
| Social Card Image URL | Social Card Campaign Description |
| Social Card Title | Delivery Status Enabled |
| Campaign Cancelable | Campaign Delivery Status |
| Campaign Folder Name | Campaign Folder ID |
| Campaign Count | RSS Last Send |
| Last Open | Last Click |
| Industry Type | Industry Open Rate |
| Industry Click Rate | Industry Bounce Rate |
| Industry Unopen Rate | Industry Unsubscribed Rate |
| Industry Abuse Rate | Last Open Group A |
| Last Open Group B | Report URL |
| Report Password | Currency Code |
| List Average Subscription Rate | List Average Unsubscription Rate |
| List Average Open Rate | List Average Click Rate |
Data View Details: Time Series Breakdown
| Emails Sent | Unique Opens |
| Recipient Clicks |
Data View Details: Time Warp Breakdown
| Opens | Last Open |
| Unique Opens | Clicks |
| Last Click | Unique Clicks |
| Bounces |
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