LOCALiQ

We simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and story telling that helps your business connect with local consumers. Our digital marketing agency offers SEO and PPC services, social media marketing, web design help, and much more.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
25% Video Completions 50% Video Completions
75% Video Completions Action Reaction
Address Address 1
Address 2 Advertiser Code
Advertiser Name Age
Archived At Attention Quality
Average Position Avg Call Duration
Budget CPC
CPM CPV
CPW CTR
CVT Type Call Duration
Call to Action Clicks Caller Name
Caller Phone Number Calls
Calls >= 60s Calls >= 90s
Calls Connected Campaign Cycle
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Chat Leads Chats
Check in City
Classification Click Through Conversion Rate
Click Through Conversions Clicks
Clicks Client Total Spend
Comments Company
Completed Video Views Completed Videos
Conversion Fence ID Conversion Fence Name
Cost Per Priority Page View Cost Per Priority Page Views
Cost Per Submission Cost Per View
Cost Per Walk-in Cost per Call
Count Country
Created At Created Count
Creative ID Creative Name
Creative Size Creative Type
Custom Targeting Impressions Cycle End Date
Cycle Start Date Cycle Status
Date Deleted
Demographic Device
Domain Email
Emails End Date
Event ID Event Name
Event Time Event Type
Event URI Facebook Spend
Fax First Name
First Page CPC Flagged
Form Submission CT Form Submission VT
Form Submissions CT Form Submissions VT
Frequency Full Screen Video Views
GMAID GMCID
Gender Geofence ID
Geofence Name High Value Web Event
Home Phone ID
Impressions Impressions
Is Paid
Keyword Last Name
Lead Email Address Lead Name
Lead Phone Number Lead Type
Leads Leads
Likes Line Item ID
Line Item Name
Master Campaign ID Media Cost
Mobile Phone Muted Video Views
Non-Qualified Web Event Non-lead Chats
Notes Opens
Organization Other Chats
Other Lead Gen Page Engagement
Paused Video Views Performance Impressions
Platform Post
Post Engagement Post Reaction
Postal Code Priority Page Views CT
Priority Page Views VT Publisher ID
Publisher Name Qualified Web Event
Quantity Reach
Read Referrer Host
Referring URL Remarketing Impressions
Resumed Video Views Sales Chats
Search Activity Spend Sender Email
Sender Name Service Chats
Social Clicks Social Impressions
Social Reach Source
Spend Spend
Start Date State
Status Status
Tags Title
Top Page CPC Total Call Duration
Total Chats Total Conversions
Total Cost Per Conversion Total Form Submissions
Total Priority Page Views Total Spend
Transcript Type
Unified Display Line Item Clicks Unified Display Line Item Impressions
Unified Display Spend Universal Interaction Time
Unmuted Video Views VTR
Video Average Percent Watched Action Video Completed Watched Action
Video Completion Rate Video Views
Video Views (Full Screen) Video Views (Muted)
Video Views (Paused) Video Views (Resumed)
Video Views (UnMuted) View Complete Rate
View Through Conversion Rate View Through Conversions
View Through Rate Views
Views Walk Ins
Walk Ins Web Event Name
Web Event URL Web Events
Website Clicks Website Visits VT
Work Phone YouTube Spend
Advertiser Name Advertiser Code
GMAID Impressions
Clicks CTR
Calls Total Call Duration
Avg Call Duration Chats
Web Events Emails
Unified Display Spend Search Activity Spend
Facebook Spend Youtube Spend
Total Spend Unified Display Line Item Impressions
Unified Display Line Item Clicks Non-lead Chats
Total Chats Chat Leads
Sales Chats Service Chats
Other Chats Calls Connected
Client Total Spend Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Web Event Name Web Event URL
CVT Type Event Type
Non-Qualified Web Event Qualified Web Event
High Value Web Event Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
ID Event ID
Deleted Notes
Classification Platform
Read Flagged
Event URI Source
Caller Phone Number Caller Name
Event Time Call Duration
Calls >= 60s Calls >= 90s
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
ID Event ID
Deleted Notes
Classification Platform
Read Flagged
Event URI Source
Lead Type Lead Phone Number
Lead Email Address Lead Name
Transcript Event Time
Date
Advertiser Name Advertiser Code
GMAID First Name
Last Name Email
Company Title
Home Phone Work Phone
Mobile Phone Fax
Address 1 Address 2
City State
Postal Code Country
Notes Tags
Status Created At
Archived At Created Count
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Geofence Name Geofence ID
Conversion Fence Name Conversion Fence ID
Walk Ins Spend
CPW Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Creative Type Creative Size
Impressions Clicks
Spend Walk Ins
CTR CPM
CPC Form Submissions CT
Form Submissions VT Total Form Submissions
Cost Per Submission Priority Page Views CT
Priority Page Views VT Total Priority Page Views
Cost Per Priority Page View Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Creative Type Impressions
Clicks Spend
Walk Ins CTR
CPM CPC
Form Submissions CT Form Submissions VT
Total Form Submissions Cost Per Submission
Priority Page Views CT Priority Page Views VT
Total Priority Page Views Cost Per Priority Page View
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Campaign Cycle Cycle Start Date
Cycle End Date Cycle Status
Impressions Clicks
Leads Spend
Budget Opens
Quantity Views
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Impressions Custom Targeting Impressions
Remarketing Impressions Performance Impressions
Clicks Spend
Walk Ins Calls
CTR CPM
CPC CPW
Cost per Call Video Views
Completed Videos View Complete Rate
View Through Rate Form Submission CT
Form Submission VT Total Form Submissions
Cost Per Submission Priority Page Views CT
Priority Page Views VT Total Priority Page Views
Cost Per Priority Page Views Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Organization Publisher Name
Publisher ID Creative Name
Creative ID Creative Type
Creative Size Spend
Impressions Clicks
Walk Ins Form Submissions CT
Form Submissions VT Website Visits VT
Priority Page Views CT Priority Page Views VT
Video Views 25% Completed Video Views
50% Completed Video Views 75% Completed Video Views
Completed Video Views Video Views (Full Screen)
Video Views (Muted) Video Views (UnMuted)
Video Views (Paused) Video Views (Resumed)
View Through Conversions Click Through Conversions
CPM CTR
CPC Cost Per Walk-in
Total Form Submissions Cost Per Submission
Total Priority Page Views Cost Per Priority Page View
Video View Completion Rate View Through Rate
Cost Per View Total Conversions
Total Cost Per Conversion Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Impressions Clicks
Spend Walk Ins
CTR CPM
CPC Form Submissions CT
Form Submissions VT Total Form Submissions
Cost Per Submission Priority Page Views CT
Priority Page Views VT Total Priority Page Views
Cost Per Priority Page View Date
Advertiser Name Advertiser Code
GMAID Line Item ID
Line Item Name Creative ID
Publisher ID Publisher Name
Impressions Clicks
Universal Interaction Time Full Screen Video Views
Muted Video Views Unmuted Video Views
Paused Video Views Resumed Video Views
Video Views 25% Video Completions
50% Video Completions 75% Video Completions
Completed Video Views Click Through Conversions
View Through Conversions Attention Quality
CTR Video Completion Rate
View Through Conversion Rate View Through Rate
Total Conversions Click Through Conversion Rate
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
ID Event ID
Deleted Notes
Classification Platform
Read Flagged
Event URI Source
Sender Name Sender Email
Address Event Time
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Reach Impressions
Clicks CTR
Demographic Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Reach Impressions
Clicks CTR
Device Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Impression Call to Action Clicks
Clicks Social Clicks
Reach Social Reach
Social Impressions Website Clicks
Page Engagement Likes
Post Engagement Comments
Post Post Reaction
Check in Action Reaction
Other Lead Gen Frequency
Spend Video Average Percent Watched Action
Video Completed Watched Action Leads
CTR CPC
CPM Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Geofence Name Geofence ID
Impressions Clicks
Spend Walk Ins
CTR CPC
CPW CPM
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Keyword Impressions
Clicks Media Cost
Average Position First Page CPC
Top Page CPC CTR
CPM CPC
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Impressions Clicks
Media Cost CTR
CPM CPC
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Keyword Impressions
Clicks CTR
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Type
Source Start Date
End Date Status
Impressions Clicks
CTR Calls
Total Call Duration Avg Call Duration
Chats Web Events
Emails Unified Display Spend
Search Activity Spend Facebook Spend
YouTube Spend Total Spend
Non-lead Chats Total Chats
Chat Leads Sales Chats
Service Chats Other Chats
Calls Connected Client Total Spend
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Device Clicks
Impressions CTR
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Impressions Clicks
Leads Calls
Web Events Emails
Spend CTR
CPC Date
Advertiser Name Advertiser Code
GMAID Campaign Type
Master Campaign ID Is Paid
Referrer Host Count
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Organization Spend
Impressions Clicks
Walk Ins Form Submissions CT
Form Submissions VT Website Visits VT
Priority Page Views CT Priority Page Views VT
Video Views 25% Completed Video Views
50% Completed Video Views 75% Completed Video Views
Completed Video Views Video Views (Full Screen)
Video Views (Muted) Video Views (UnMuted)
Video Views (Paused) Video Views (Resumed)
View Through Conversions Click Through Conversions
CPM CTR
CPC Cost Per Walk-in
Total Form Submissions Cost Per Submission
Total Priority Page Views Cost Per Priority Page View
Video View Completion Rate View Through Rate
Cost Per View Total Conversions
Total Cost Per Conversion Date
Advertiser Name Advertiser Code
GMAID Line Item Name
Line Item ID Impressions
Clicks Universal Interaction Time
Full Screen Video Views Muted Video Views
Unmuted Video Views Paused Video Views
Resumed Video Views Video Views
25% Video Completions 50% Video Completions
75% Video Completions Completed Video Views
Click Through Conversions View Through Conversions
Attention Quality CTR
Video Completion Rate View Through Conversion Rate
View Through Rate Total Conversions
Click Through Conversion Rate Date
Advertiser Name Advertiser Code
GMAID Domain
Count Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
ID Event ID
Deleted Notes
Classification Platform
Read Flagged
Event URI Source
Referring URL Event Name
Address Event Time
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Impressions Views
Clicks CTR
VTR Age
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Impressions Views
Clicks CTR
VTR Device
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Impressions Views
Clicks CTR
VTR Gender
Date
Advertiser Name Advertiser Code
GMAID Campaign Name
GMCID Campaign Type
Campaign Source Campaign Start Date
Campaign End Date Campaign Status
Status Type
Start Date End Date
Impressions Views
Clicks Spend
CTR CPC
CPM VTR
CPV Date

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