LOCALiQ

We simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and story telling that helps your business connect with local consumers. Our digital marketing agency offers SEO and PPC services, social media marketing, web design help, and much more.

LOCALiQ

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Advertisers
CVT/Web Events
Call Details
Chat Details
Conversion Fence Report
Creative Size (Deprecated)
Creative Type (Deprecated)
Display Activity Report (Deprecated)
Display Creative Report (Deprecated)
Email Details
Facebook Demographic Breakdown
Facebook Device Breakdown
Facebook Report
Gannett Creative
Gannett Display
Geo Fence Report
Google Keyword Report
Google Search Report
Keyword Report
LocaliQ Campaigns
ReachLocal Creative
ReachLocal Display
Search Activity Device Breakdown
Search Activity Report
Top Referrer
Unique Domains
Web Events Details
Youtube Age Breakdown
Youtube Device Breakdown
Youtube Gender Breakdown
Youtube Report

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

25% Completed Video Views
25% Video Completions
50% Completed Video Views
50% Video Completions
75% Completed Video Views
75% Video Completions
Action Reaction
Address
Advertiser Code
Advertiser Name
Age
Attention Quality
Average Position
Avg Call Duration
CPC
CPM
CPV
CPW
CTR
CVT Type
Call Duration
Call to Action Clicks
Caller Name
Caller Phone Number
Calls
Calls >= 60s
Calls >= 90s
Calls Connected
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Chat Leads
Chats
Check in
Classification
Click Through Conversion Rate
Click Through Conversions
Clicks
Comments
Completed Video Views
Completed Videos
Conversion Fence ID
Conversion Fence Name
Cost Per Priority Page View
Cost Per Priority Page Views
Cost Per Submission
Cost Per View
Cost Per Walk-in
Cost per Call
Count
Creative ID
Creative Name
Creative Size
Creative Type
Custom Targeting Impressions
Date
Deleted
Demographic
Device
Domain
Emails
End Date
Event ID
Event Name
Event Time
Event Type
Event URI
Facebook Spend
First Page CPC
Flagged
Form Submission CT
Form Submission VT
Form Submissions CT
Form Submissions VT
Frequency
Full Screen Video Views
GMAID
GMCID
Gannett Display Clicks
Gannett Display Impressions
Gender
Geofence ID
Geofence Name
High Value Web Event
ID
Impression
Impressions
Inline Link Clicks
Is Paid
Keyword
Lead Email Address
Lead Name
Lead Phone Number
Lead Type
Leads
Likes
Line Item ID
Line Item Name
Link Click
Master Campaign ID
Media Cost
Muted Video Views
Non-Qualified Web Event
Non-lead Chats
Notes
Organization
Other Chats
Other Lead Gen
Page Engagement
Paused Video Views
Performance Impressions
Platform
Post
Post Engagement
Post Reaction
Priority Page Views CT
Priority Page Views VT
Publisher ID
Publisher Name
Qualified Web Event
Reach
Read
Referrer Host
Referring URL
Remarketing Impressions
Resumed Video Views
Sales Chats
Search Activity Spend
Sender Email
Sender Name
Service Chats
Social Clicks
Social Impressions
Social Reach
Source
Spend
Start Date
Status
Top Page CPC
Total Call Duration
Total Chats
Total Conversions
Total Cost Per Conversion
Total Form Submissions
Total Priority Page Views
Total Spend
Transcript
Type
Unified Display Spend
Universal Interaction Time
Unmuted Video Views
VTR
Video Average Percent Watched Action
Video Completed Watched Action
Video Completion Rate
Video View Completion Rate
Video Views
Video Views (Full Screen)
Video Views (Muted)
Video Views (Paused)
Video Views (Resumed)
Video Views (UnMuted)
View Complete Rate
View Through Conversion Rate
View Through Conversions
View Through Rate
Views
Walk Ins
Web Event Name
Web Event URL
Web Events
Website Clicks
Website Visits VT
Youtube Spend

Data View Details: Advertisers

Advertiser Code
Advertiser Name
Avg Call Duration
CTR
Calls
Calls Connected
Chat Leads
Chats
Clicks
Date
Emails
Facebook Spend
GMAID
Gannett Display Clicks
Gannett Display Impressions
Impressions
Non-lead Chats
Other Chats
Sales Chats
Search Activity Spend
Service Chats
Total Call Duration
Total Chats
Total Spend
Unified Display Spend
Web Events
Youtube Spend

Data View Details: CVT/Web Events

Advertiser Code
Advertiser Name
CVT Type
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Date
Event Type
GMAID
GMCID
High Value Web Event
Non-Qualified Web Event
Qualified Web Event
Web Event Name
Web Event URL

Data View Details: Call Details

Advertiser Code
Advertiser Name
Call Duration
Caller Name
Caller Phone Number
Calls >= 60s
Calls >= 90s
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Classification
Date
Deleted
Event ID
Event Time
Event URI
Flagged
GMAID
GMCID
ID
Notes
Platform
Read
Source

Data View Details: Chat Details

Advertiser Code
Advertiser Name
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Classification
Date
Deleted
Event ID
Event Time
Event URI
Flagged
GMAID
GMCID
ID
Lead Email Address
Lead Name
Lead Phone Number
Lead Type
Notes
Platform
Read
Source
Transcript

Data View Details: Conversion Fence Report

Advertiser Code
Advertiser Name
CPW
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Conversion Fence ID
Conversion Fence Name
Date
GMAID
GMCID
Geofence ID
Geofence Name
Spend
Walk Ins

Data View Details: Creative Size (Deprecated)

Advertiser Code
Advertiser Name
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Cost Per Priority Page View
Cost Per Submission
Creative Size
Creative Type
Date
Form Submissions CT
Form Submissions VT
GMAID
GMCID
Impressions
Priority Page Views CT
Priority Page Views VT
Spend
Total Form Submissions
Total Priority Page Views
Walk Ins

Data View Details: Creative Type (Deprecated)

Advertiser Code
Advertiser Name
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Cost Per Priority Page View
Cost Per Submission
Creative Type
Date
Form Submissions CT
Form Submissions VT
GMAID
GMCID
Impressions
Priority Page Views CT
Priority Page Views VT
Spend
Total Form Submissions
Total Priority Page Views
Walk Ins

Data View Details: Display Activity Report (Deprecated)

Advertiser Code
Advertiser Name
CPC
CPM
CPW
CTR
Calls
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Completed Videos
Cost Per Priority Page Views
Cost Per Submission
Cost per Call
Custom Targeting Impressions
Date
Form Submission CT
Form Submission VT
GMAID
GMCID
Impressions
Performance Impressions
Priority Page Views CT
Priority Page Views VT
Remarketing Impressions
Spend
Total Form Submissions
Total Priority Page Views
Video Views
View Complete Rate
View Through Rate
Walk Ins

Data View Details: Display Creative Report (Deprecated)

Advertiser Code
Advertiser Name
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Cost Per Priority Page View
Cost Per Submission
Date
Form Submissions CT
Form Submissions VT
GMAID
GMCID
Impressions
Priority Page Views CT
Priority Page Views VT
Spend
Total Form Submissions
Total Priority Page Views
Walk Ins

Data View Details: Email Details

Address
Advertiser Code
Advertiser Name
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Classification
Date
Deleted
Event ID
Event Time
Event URI
Flagged
GMAID
GMCID
ID
Notes
Platform
Read
Sender Email
Sender Name
Source

Data View Details: Facebook Demographic Breakdown

Advertiser Code
Advertiser Name
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
Demographic
End Date
GMAID
GMCID
Impressions
Reach
Start Date
Status
Type

Data View Details: Facebook Device Breakdown

Advertiser Code
Advertiser Name
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
Device
End Date
GMAID
GMCID
Impressions
Reach
Start Date
Status
Type

Data View Details: Facebook Report

Action Reaction
Advertiser Code
Advertiser Name
CPC
CPM
CTR
Call to Action Clicks
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Check in
Clicks
Comments
Date
End Date
Frequency
GMAID
GMCID
Impression
Inline Link Clicks
Leads
Likes
Link Click
Other Lead Gen
Page Engagement
Post
Post Engagement
Post Reaction
Reach
Social Clicks
Social Impressions
Social Reach
Spend
Start Date
Status
Type
Video Average Percent Watched Action
Video Completed Watched Action
Website Clicks

Data View Details: Gannett Creative

25% Video Completions
50% Video Completions
75% Video Completions
Advertiser Code
Advertiser Name
Attention Quality
CTR
Click Through Conversion Rate
Click Through Conversions
Clicks
Completed Video Views
Creative ID
Date
Full Screen Video Views
GMAID
Impressions
Line Item ID
Line Item Name
Muted Video Views
Paused Video Views
Publisher ID
Publisher Name
Resumed Video Views
Total Conversions
Universal Interaction Time
Unmuted Video Views
Video Completion Rate
Video Views
View Through Conversion Rate
View Through Conversions
View Through Rate

Data View Details: Gannett Display

25% Video Completions
50% Video Completions
75% Video Completions
Advertiser Code
Advertiser Name
Attention Quality
CTR
Click Through Conversion Rate
Click Through Conversions
Clicks
Completed Video Views
Date
Full Screen Video Views
GMAID
Impressions
Line Item ID
Line Item Name
Muted Video Views
Paused Video Views
Resumed Video Views
Total Conversions
Universal Interaction Time
Unmuted Video Views
Video Completion Rate
Video Views
View Through Conversion Rate
View Through Conversions
View Through Rate

Data View Details: Geo Fence Report

Advertiser Code
Advertiser Name
CPC
CPM
CPW
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
GMAID
GMCID
Geofence ID
Geofence Name
Impressions
Spend
Walk Ins

Data View Details: Google Keyword Report

Advertiser Code
Advertiser Name
Average Position
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
First Page CPC
GMAID
GMCID
Impressions
Keyword
Media Cost
Top Page CPC

Data View Details: Google Search Report

Advertiser Code
Advertiser Name
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
GMAID
GMCID
Impressions
Media Cost

Data View Details: Keyword Report

Advertiser Code
Advertiser Name
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
GMAID
GMCID
Impressions
Keyword

Data View Details: LocaliQ Campaigns

Advertiser Code
Advertiser Name
Avg Call Duration
CTR
Calls
Calls Connected
Campaign Name
Chat Leads
Chats
Clicks
Date
Emails
End Date
Facebook Spend
GMAID
GMCID
Impressions
Non-lead Chats
Other Chats
Sales Chats
Search Activity Spend
Service Chats
Source
Start Date
Status
Total Call Duration
Total Chats
Total Spend
Type
Unified Display Spend
Web Events
Youtube Spend

Data View Details: ReachLocal Creative

25% Completed Video Views
50% Completed Video Views
75% Completed Video Views
Advertiser Code
Advertiser Name
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Click Through Conversions
Clicks
Completed Video Views
Cost Per Priority Page View
Cost Per Submission
Cost Per View
Cost Per Walk-in
Creative ID
Creative Name
Creative Size
Creative Type
Date
Form Submissions CT
Form Submissions VT
GMAID
GMCID
Impressions
Organization
Priority Page Views CT
Priority Page Views VT
Publisher ID
Publisher Name
Spend
Total Conversions
Total Cost Per Conversion
Total Form Submissions
Total Priority Page Views
Video View Completion Rate
Video Views
Video Views (Full Screen)
Video Views (Muted)
Video Views (Paused)
Video Views (Resumed)
Video Views (UnMuted)
View Through Conversions
View Through Rate
Walk Ins
Website Visits VT

Data View Details: ReachLocal Display

25% Completed Video Views
50% Completed Video Views
75% Completed Video Views
Advertiser Code
Advertiser Name
CPC
CPM
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Click Through Conversions
Clicks
Completed Video Views
Cost Per Priority Page View
Cost Per Submission
Cost Per View
Cost Per Walk-in
Date
Form Submissions CT
Form Submissions VT
GMAID
GMCID
Impressions
Organization
Priority Page Views CT
Priority Page Views VT
Spend
Total Conversions
Total Cost Per Conversion
Total Form Submissions
Total Priority Page Views
Video View Completion Rate
Video Views
Video Views (Full Screen)
Video Views (Muted)
Video Views (Paused)
Video Views (Resumed)
Video Views (UnMuted)
View Through Conversions
View Through Rate
Walk Ins
Website Visits VT

Data View Details: Search Activity Device Breakdown

Advertiser Code
Advertiser Name
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
Device
GMAID
GMCID
Impressions

Data View Details: Search Activity Report

Advertiser Code
Advertiser Name
CPC
CTR
Calls
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
Emails
GMAID
GMCID
Impressions
Leads
Spend
Web Events

Data View Details: Top Referrer

Advertiser Code
Advertiser Name
Campaign Type
Count
Date
GMAID
Is Paid
Master Campaign ID
Referrer Host

Data View Details: Unique Domains

Advertiser Code
Advertiser Name
Count
Date
Domain
GMAID

Data View Details: Web Events Details

Address
Advertiser Code
Advertiser Name
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Classification
Date
Deleted
Event ID
Event Name
Event Time
Event URI
Flagged
GMAID
GMCID
ID
Notes
Platform
Read
Referring URL
Source

Data View Details: Youtube Age Breakdown

Advertiser Code
Advertiser Name
Age
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
End Date
GMAID
GMCID
Impressions
Start Date
Status
Type
VTR
Views

Data View Details: Youtube Device Breakdown

Advertiser Code
Advertiser Name
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
Device
End Date
GMAID
GMCID
Impressions
Start Date
Status
Type
VTR
Views

Data View Details: Youtube Gender Breakdown

Advertiser Code
Advertiser Name
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
End Date
GMAID
GMCID
Gender
Impressions
Start Date
Status
Type
VTR
Views

Data View Details: Youtube Report

Advertiser Code
Advertiser Name
CPC
CPM
CPV
CTR
Campaign End Date
Campaign Name
Campaign Source
Campaign Start Date
Campaign Status
Campaign Type
Clicks
Date
End Date
GMAID
GMCID
Impressions
Spend
Start Date
Status
Type
VTR
Views

HOW TO

How to Connect Your DataGetting Started

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Data Source User Guide Need Help with Google, Facebook, or Amazon?

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LOCALiQ

LOCALiQ

High level is great... but you need to see the nitty gritty, too.

Available Data Views

HOW TO

Start Automating Your Marketing Data Today!

Products

Solutions

Resources

Company

Marketing Operations Platform

tapAnalytics

tapReports

tapWorkflow

tapOrders

Competitive Intelligence

Raven

Media Companies

Brands

Agencies

Franchises

HIPAA For HealthCare

eCommerce

Marketplace Partners

Revenue Partners

Technology Partners

Partner Referral Submission

What's On Tap

Blog

Webinars

Knowledge Base

TapClicks Academy

Find My Instance

LOCALiQ

LOCALiQ

High level is great... but you need to see the nitty gritty, too.

Available Data Views

HOW TO

Start Automating Your Marketing Data Today!

Products

Solutions

Resources

Company