LOCALiQ
We simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and story telling that helps your business connect with local consumers. Our digital marketing agency offers SEO and PPC services, social media marketing, web design help, and much more.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
25% Video Completions | 50% Video Completions |
75% Video Completions | Action Reaction |
Address | Address 1 |
Address 2 | Advertiser Code |
Advertiser Name | Age |
Archived At | Attention Quality |
Average Position | Avg Call Duration |
Budget | CPC |
CPM | CPV |
CPW | CTR |
CVT Type | Call Duration |
Call to Action Clicks | Caller Name |
Caller Phone Number | Calls |
Calls >= 60s | Calls >= 90s |
Calls Connected | Campaign Cycle |
Campaign End Date | Campaign Name |
Campaign Source | Campaign Start Date |
Campaign Status | Campaign Type |
Chat Leads | Chats |
Check in | City |
Classification | Click Through Conversion Rate |
Click Through Conversions | Clicks |
Clicks | Client Total Spend |
Comments | Company |
Completed Video Views | Completed Videos |
Conversion Fence ID | Conversion Fence Name |
Cost Per Priority Page View | Cost Per Priority Page Views |
Cost Per Submission | Cost Per View |
Cost Per Walk-in | Cost per Call |
Count | Country |
Created At | Created Count |
Creative ID | Creative Name |
Creative Size | Creative Type |
Custom Targeting Impressions | Cycle End Date |
Cycle Start Date | Cycle Status |
Date | Deleted |
Demographic | Device |
Domain | |
Emails | End Date |
Event ID | Event Name |
Event Time | Event Type |
Event URI | Facebook Spend |
Fax | First Name |
First Page CPC | Flagged |
Form Submission CT | Form Submission VT |
Form Submissions CT | Form Submissions VT |
Frequency | Full Screen Video Views |
GMAID | GMCID |
Gender | Geofence ID |
Geofence Name | High Value Web Event |
Home Phone | ID |
Impressions | Impressions |
Inline Link Clicks | Is Paid |
Keyword | Last Name |
Lead Email Address | Lead Name |
Lead Phone Number | Lead Type |
Leads | Leads |
Likes | Line Item ID |
Line Item Name | Link Click |
Master Campaign ID | Media Cost |
Mobile Phone | Muted Video Views |
Non-Qualified Web Event | Non-lead Chats |
Notes | Opens |
Organization | Other Chats |
Other Lead Gen | Page Engagement |
Paused Video Views | Performance Impressions |
Platform | Post |
Post Engagement | Post Reaction |
Postal Code | Priority Page Views CT |
Priority Page Views VT | Publisher ID |
Publisher Name | Qualified Web Event |
Quantity | Reach |
Read | Referrer Host |
Referring URL | Remarketing Impressions |
Resumed Video Views | Sales Chats |
Search Activity Spend | Sender Email |
Sender Name | Service Chats |
Social Clicks | Social Impressions |
Social Reach | Source |
Spend | Spend |
Start Date | State |
Status | Status |
Tags | Title |
Top Page CPC | Total Call Duration |
Total Chats | Total Conversions |
Total Cost Per Conversion | Total Form Submissions |
Total Priority Page Views | Total Spend |
Transcript | Type |
Unified Display Line Item Clicks | Unified Display Line Item Impressions |
Unified Display Spend | Universal Interaction Time |
Unmuted Video Views | VTR |
Video Average Percent Watched Action | Video Completed Watched Action |
Video Completion Rate | Video Views |
Video Views (Full Screen) | Video Views (Muted) |
Video Views (Paused) | Video Views (Resumed) |
Video Views (UnMuted) | View Complete Rate |
View Through Conversion Rate | View Through Conversions |
View Through Rate | Views |
Views | Walk Ins |
Walk Ins | Web Event Name |
Web Event URL | Web Events |
Website Clicks | Website Visits VT |
Work Phone | YouTube Spend |
Data View Details: Advertisers
Advertiser Name | Advertiser Code |
GMAID | Impressions |
Clicks | CTR |
Calls | Total Call Duration |
Avg Call Duration | Chats |
Web Events | Emails |
Unified Display Spend | Search Activity Spend |
Facebook Spend | Youtube Spend |
Total Spend | Unified Display Line Item Impressions |
Unified Display Line Item Clicks | Non-lead Chats |
Total Chats | Chat Leads |
Sales Chats | Service Chats |
Other Chats | Calls Connected |
Client Total Spend | Date |
Data View Details: CVT/Web Events
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Web Event Name | Web Event URL |
CVT Type | Event Type |
Non-Qualified Web Event | Qualified Web Event |
High Value Web Event | Date |
Data View Details: Call Details
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
ID | Event ID |
Deleted | Notes |
Classification | Platform |
Read | Flagged |
Event URI | Source |
Caller Phone Number | Caller Name |
Event Time | Call Duration |
Calls >= 60s | Calls >= 90s |
Date |
Data View Details: Chat Details
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
ID | Event ID |
Deleted | Notes |
Classification | Platform |
Read | Flagged |
Event URI | Source |
Lead Type | Lead Phone Number |
Lead Email Address | Lead Name |
Transcript | Event Time |
Date |
Data View Details: Contacts
Advertiser Name | Advertiser Code |
GMAID | First Name |
Last Name | |
Company | Title |
Home Phone | Work Phone |
Mobile Phone | Fax |
Address 1 | Address 2 |
City | State |
Postal Code | Country |
Notes | Tags |
Status | Created At |
Archived At | Created Count |
Date |
Data View Details: Conversion Fence Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Geofence Name | Geofence ID |
Conversion Fence Name | Conversion Fence ID |
Walk Ins | Spend |
CPW | Date |
Data View Details: Creative Size (Deprecated)
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Creative Type | Creative Size |
Impressions | Clicks |
Spend | Walk Ins |
CTR | CPM |
CPC | Form Submissions CT |
Form Submissions VT | Total Form Submissions |
Cost Per Submission | Priority Page Views CT |
Priority Page Views VT | Total Priority Page Views |
Cost Per Priority Page View | Date |
Data View Details: Creative Type (Deprecated)
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Creative Type | Impressions |
Clicks | Spend |
Walk Ins | CTR |
CPM | CPC |
Form Submissions CT | Form Submissions VT |
Total Form Submissions | Cost Per Submission |
Priority Page Views CT | Priority Page Views VT |
Total Priority Page Views | Cost Per Priority Page View |
Date |
Data View Details: Cycles
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Campaign Cycle | Cycle Start Date |
Cycle End Date | Cycle Status |
Impressions | Clicks |
Leads | Spend |
Budget | Opens |
Quantity | Views |
Date |
Data View Details: Display Activity Report (Deprecated)
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Impressions | Custom Targeting Impressions |
Remarketing Impressions | Performance Impressions |
Clicks | Spend |
Walk Ins | Calls |
CTR | CPM |
CPC | CPW |
Cost per Call | Video Views |
Completed Videos | View Complete Rate |
View Through Rate | Form Submission CT |
Form Submission VT | Total Form Submissions |
Cost Per Submission | Priority Page Views CT |
Priority Page Views VT | Total Priority Page Views |
Cost Per Priority Page Views | Date |
Data View Details: Display Campaign Creatives
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Organization | Publisher Name |
Publisher ID | Creative Name |
Creative ID | Creative Type |
Creative Size | Spend |
Impressions | Clicks |
Walk Ins | Form Submissions CT |
Form Submissions VT | Website Visits VT |
Priority Page Views CT | Priority Page Views VT |
Video Views | 25% Completed Video Views |
50% Completed Video Views | 75% Completed Video Views |
Completed Video Views | Video Views (Full Screen) |
Video Views (Muted) | Video Views (UnMuted) |
Video Views (Paused) | Video Views (Resumed) |
View Through Conversions | Click Through Conversions |
CPM | CTR |
CPC | Cost Per Walk-in |
Total Form Submissions | Cost Per Submission |
Total Priority Page Views | Cost Per Priority Page View |
Video View Completion Rate | View Through Rate |
Cost Per View | Total Conversions |
Total Cost Per Conversion | Date |
Data View Details: Display Creative Report (Deprecated)
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Impressions | Clicks |
Spend | Walk Ins |
CTR | CPM |
CPC | Form Submissions CT |
Form Submissions VT | Total Form Submissions |
Cost Per Submission | Priority Page Views CT |
Priority Page Views VT | Total Priority Page Views |
Cost Per Priority Page View | Date |
Data View Details: Display Line Item Creatives
Advertiser Name | Advertiser Code |
GMAID | Line Item ID |
Line Item Name | Creative ID |
Publisher ID | Publisher Name |
Impressions | Clicks |
Universal Interaction Time | Full Screen Video Views |
Muted Video Views | Unmuted Video Views |
Paused Video Views | Resumed Video Views |
Video Views | 25% Video Completions |
50% Video Completions | 75% Video Completions |
Completed Video Views | Click Through Conversions |
View Through Conversions | Attention Quality |
CTR | Video Completion Rate |
View Through Conversion Rate | View Through Rate |
Total Conversions | Click Through Conversion Rate |
Date |
Data View Details: Email Details
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
ID | Event ID |
Deleted | Notes |
Classification | Platform |
Read | Flagged |
Event URI | Source |
Sender Name | Sender Email |
Address | Event Time |
Date |
Data View Details: Facebook Demographic Breakdown
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Reach | Impressions |
Clicks | CTR |
Demographic | Date |
Data View Details: Facebook Device Breakdown
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Reach | Impressions |
Clicks | CTR |
Device | Date |
Data View Details: Facebook Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Impression | Call to Action Clicks |
Clicks | Social Clicks |
Reach | Social Reach |
Social Impressions | Website Clicks |
Inline Link Clicks | Link Click |
Page Engagement | Likes |
Post Engagement | Comments |
Post | Post Reaction |
Check in | Action Reaction |
Other Lead Gen | Frequency |
Spend | Video Average Percent Watched Action |
Video Completed Watched Action | Leads |
CTR | CPC |
CPM | Date |
Data View Details: Geo Fence Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Geofence Name | Geofence ID |
Impressions | Clicks |
Spend | Walk Ins |
CTR | CPC |
CPW | CPM |
Date |
Data View Details: Google Keyword Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Keyword | Impressions |
Clicks | Media Cost |
Average Position | First Page CPC |
Top Page CPC | CTR |
CPM | CPC |
Date |
Data View Details: Google Search Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Impressions | Clicks |
Media Cost | CTR |
CPM | CPC |
Date |
Data View Details: Keyword Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Keyword | Impressions |
Clicks | CTR |
Date |
Data View Details: LocaliQ Campaigns
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Type |
Source | Start Date |
End Date | Status |
Impressions | Clicks |
CTR | Calls |
Total Call Duration | Avg Call Duration |
Chats | Web Events |
Emails | Unified Display Spend |
Search Activity Spend | Facebook Spend |
YouTube Spend | Total Spend |
Non-lead Chats | Total Chats |
Chat Leads | Sales Chats |
Service Chats | Other Chats |
Calls Connected | Client Total Spend |
Date |
Data View Details: Search Activity Device Breakdown
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Device | Clicks |
Impressions | CTR |
Date |
Data View Details: Search Activity Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Impressions | Clicks |
Leads | Calls |
Web Events | Emails |
Spend | CTR |
CPC | Date |
Data View Details: Top Referrer
Advertiser Name | Advertiser Code |
GMAID | Campaign Type |
Master Campaign ID | Is Paid |
Referrer Host | Count |
Date |
Data View Details: Unified Display Campaigns
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Organization | Spend |
Impressions | Clicks |
Walk Ins | Form Submissions CT |
Form Submissions VT | Website Visits VT |
Priority Page Views CT | Priority Page Views VT |
Video Views | 25% Completed Video Views |
50% Completed Video Views | 75% Completed Video Views |
Completed Video Views | Video Views (Full Screen) |
Video Views (Muted) | Video Views (UnMuted) |
Video Views (Paused) | Video Views (Resumed) |
View Through Conversions | Click Through Conversions |
CPM | CTR |
CPC | Cost Per Walk-in |
Total Form Submissions | Cost Per Submission |
Total Priority Page Views | Cost Per Priority Page View |
Video View Completion Rate | View Through Rate |
Cost Per View | Total Conversions |
Total Cost Per Conversion | Date |
Data View Details: Unified Display Line Items
Advertiser Name | Advertiser Code |
GMAID | Line Item Name |
Line Item ID | Impressions |
Clicks | Universal Interaction Time |
Full Screen Video Views | Muted Video Views |
Unmuted Video Views | Paused Video Views |
Resumed Video Views | Video Views |
25% Video Completions | 50% Video Completions |
75% Video Completions | Completed Video Views |
Click Through Conversions | View Through Conversions |
Attention Quality | CTR |
Video Completion Rate | View Through Conversion Rate |
View Through Rate | Total Conversions |
Click Through Conversion Rate | Date |
Data View Details: Unique Domains
Advertiser Name | Advertiser Code |
GMAID | Domain |
Count | Date |
Data View Details: Web Events Details
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
ID | Event ID |
Deleted | Notes |
Classification | Platform |
Read | Flagged |
Event URI | Source |
Referring URL | Event Name |
Address | Event Time |
Date |
Data View Details: Youtube Age Breakdown
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Impressions | Views |
Clicks | CTR |
VTR | Age |
Date |
Data View Details: Youtube Device Breakdown
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Impressions | Views |
Clicks | CTR |
VTR | Device |
Date |
Data View Details: Youtube Gender Breakdown
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Impressions | Views |
Clicks | CTR |
VTR | Gender |
Date |
Data View Details: Youtube Report
Advertiser Name | Advertiser Code |
GMAID | Campaign Name |
GMCID | Campaign Type |
Campaign Source | Campaign Start Date |
Campaign End Date | Campaign Status |
Status | Type |
Start Date | End Date |
Impressions | Views |
Clicks | Spend |
CTR | CPC |
CPM | VTR |
CPV | Date |
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