LOCALiQ

We simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and story telling that helps your business connect with local consumers. Our digital marketing agency offers SEO and PPC services, social media marketing, web design help, and much more.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

25% Video Completions	50% Video Completions
75% Video Completions	Action Reaction
Address	Address 1
Address 2	Advertiser Code
Advertiser Name	Age
Archived At	Attention Quality
Average Position	Avg Call Duration
Budget	CPC
CPM	CPV
CPW	CTR
CVT Type	Call Duration
Call to Action Clicks	Caller Name
Caller Phone Number	Calls
Calls >= 60s	Calls >= 90s
Calls Connected	Campaign Cycle
Campaign End Date	Campaign Name
Campaign Source	Campaign Start Date
Campaign Status	Campaign Type
Chat Leads	Chats
Check in	City
Classification	Click Through Conversion Rate
Click Through Conversions	Clicks
Clicks	Client Total Spend
Comments	Company
Completed Video Views	Completed Videos
Conversion Fence ID	Conversion Fence Name
Cost Per Priority Page View	Cost Per Priority Page Views
Cost Per Submission	Cost Per View
Cost Per Walk-in	Cost per Call
Count	Country
Created At	Created Count
Creative ID	Creative Name
Creative Size	Creative Type
Custom Targeting Impressions	Cycle End Date
Cycle Start Date	Cycle Status
Date	Deleted
Demographic	Device
Domain	Email
Emails	End Date
Event ID	Event Name
Event Time	Event Type
Event URI	Facebook Spend
Fax	First Name
First Page CPC	Flagged
Form Submission CT	Form Submission VT
Form Submissions CT	Form Submissions VT
Frequency	Full Screen Video Views
GMAID	GMCID
Gender	Geofence ID
Geofence Name	High Value Web Event
Home Phone	ID
Impressions	Impressions
Inline Link Clicks	Is Paid
Keyword	Last Name
Lead Email Address	Lead Name
Lead Phone Number	Lead Type
Leads	Leads
Likes	Line Item ID
Line Item Name	Link Click
Master Campaign ID	Media Cost
Mobile Phone	Muted Video Views
Non-Qualified Web Event	Non-lead Chats
Notes	Opens
Organization	Other Chats
Other Lead Gen	Page Engagement
Paused Video Views	Performance Impressions
Platform	Post
Post Engagement	Post Reaction
Postal Code	Priority Page Views CT
Priority Page Views VT	Publisher ID
Publisher Name	Qualified Web Event
Quantity	Reach
Read	Referrer Host
Referring URL	Remarketing Impressions
Resumed Video Views	Sales Chats
Search Activity Spend	Sender Email
Sender Name	Service Chats
Social Clicks	Social Impressions
Social Reach	Source
Spend	Spend
Start Date	State
Status	Status
Tags	Title
Top Page CPC	Total Call Duration
Total Chats	Total Conversions
Total Cost Per Conversion	Total Form Submissions
Total Priority Page Views	Total Spend
Transcript	Type
Unified Display Line Item Clicks	Unified Display Line Item Impressions
Unified Display Spend	Universal Interaction Time
Unmuted Video Views	VTR
Video Average Percent Watched Action	Video Completed Watched Action
Video Completion Rate	Video Views
Video Views (Full Screen)	Video Views (Muted)
Video Views (Paused)	Video Views (Resumed)
Video Views (UnMuted)	View Complete Rate
View Through Conversion Rate	View Through Conversions
View Through Rate	Views
Views	Walk Ins
Walk Ins	Web Event Name
Web Event URL	Web Events
Website Clicks	Website Visits VT
Work Phone	YouTube Spend

Data View Details: Advertisers

Advertiser Name	Advertiser Code
GMAID	Impressions
Clicks	CTR
Calls	Total Call Duration
Avg Call Duration	Chats
Web Events	Emails
Unified Display Spend	Search Activity Spend
Facebook Spend	Youtube Spend
Total Spend	Unified Display Line Item Impressions
Unified Display Line Item Clicks	Non-lead Chats
Total Chats	Chat Leads
Sales Chats	Service Chats
Other Chats	Calls Connected
Client Total Spend	Date

Data View Details: CVT/Web Events

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Web Event Name	Web Event URL
CVT Type	Event Type
Non-Qualified Web Event	Qualified Web Event
High Value Web Event	Date

Data View Details: Call Details

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
ID	Event ID
Deleted	Notes
Classification	Platform
Read	Flagged
Event URI	Source
Caller Phone Number	Caller Name
Event Time	Call Duration
Calls >= 60s	Calls >= 90s
Date

Data View Details: Chat Details

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
ID	Event ID
Deleted	Notes
Classification	Platform
Read	Flagged
Event URI	Source
Lead Type	Lead Phone Number
Lead Email Address	Lead Name
Transcript	Event Time
Date

Data View Details: Contacts

Advertiser Name	Advertiser Code
GMAID	First Name
Last Name	Email
Company	Title
Home Phone	Work Phone
Mobile Phone	Fax
Address 1	Address 2
City	State
Postal Code	Country
Notes	Tags
Status	Created At
Archived At	Created Count
Date

Data View Details: Conversion Fence Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Geofence Name	Geofence ID
Conversion Fence Name	Conversion Fence ID
Walk Ins	Spend
CPW	Date

Data View Details: Creative Size (Deprecated)

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Creative Type	Creative Size
Impressions	Clicks
Spend	Walk Ins
CTR	CPM
CPC	Form Submissions CT
Form Submissions VT	Total Form Submissions
Cost Per Submission	Priority Page Views CT
Priority Page Views VT	Total Priority Page Views
Cost Per Priority Page View	Date

Data View Details: Creative Type (Deprecated)

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Creative Type	Impressions
Clicks	Spend
Walk Ins	CTR
CPM	CPC
Form Submissions CT	Form Submissions VT
Total Form Submissions	Cost Per Submission
Priority Page Views CT	Priority Page Views VT
Total Priority Page Views	Cost Per Priority Page View
Date

Data View Details: Cycles

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Campaign Cycle	Cycle Start Date
Cycle End Date	Cycle Status
Impressions	Clicks
Leads	Spend
Budget	Opens
Quantity	Views
Date

Data View Details: Display Activity Report (Deprecated)

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Impressions	Custom Targeting Impressions
Remarketing Impressions	Performance Impressions
Clicks	Spend
Walk Ins	Calls
CTR	CPM
CPC	CPW
Cost per Call	Video Views
Completed Videos	View Complete Rate
View Through Rate	Form Submission CT
Form Submission VT	Total Form Submissions
Cost Per Submission	Priority Page Views CT
Priority Page Views VT	Total Priority Page Views
Cost Per Priority Page Views	Date

Data View Details: Display Campaign Creatives

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Organization	Publisher Name
Publisher ID	Creative Name
Creative ID	Creative Type
Creative Size	Spend
Impressions	Clicks
Walk Ins	Form Submissions CT
Form Submissions VT	Website Visits VT
Priority Page Views CT	Priority Page Views VT
Video Views	25% Completed Video Views
50% Completed Video Views	75% Completed Video Views
Completed Video Views	Video Views (Full Screen)
Video Views (Muted)	Video Views (UnMuted)
Video Views (Paused)	Video Views (Resumed)
View Through Conversions	Click Through Conversions
CPM	CTR
CPC	Cost Per Walk-in
Total Form Submissions	Cost Per Submission
Total Priority Page Views	Cost Per Priority Page View
Video View Completion Rate	View Through Rate
Cost Per View	Total Conversions
Total Cost Per Conversion	Date

Data View Details: Display Creative Report (Deprecated)

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Impressions	Clicks
Spend	Walk Ins
CTR	CPM
CPC	Form Submissions CT
Form Submissions VT	Total Form Submissions
Cost Per Submission	Priority Page Views CT
Priority Page Views VT	Total Priority Page Views
Cost Per Priority Page View	Date

Data View Details: Display Line Item Creatives

Advertiser Name	Advertiser Code
GMAID	Line Item ID
Line Item Name	Creative ID
Publisher ID	Publisher Name
Impressions	Clicks
Universal Interaction Time	Full Screen Video Views
Muted Video Views	Unmuted Video Views
Paused Video Views	Resumed Video Views
Video Views	25% Video Completions
50% Video Completions	75% Video Completions
Completed Video Views	Click Through Conversions
View Through Conversions	Attention Quality
CTR	Video Completion Rate
View Through Conversion Rate	View Through Rate
Total Conversions	Click Through Conversion Rate
Date

Data View Details: Email Details

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
ID	Event ID
Deleted	Notes
Classification	Platform
Read	Flagged
Event URI	Source
Sender Name	Sender Email
Address	Event Time
Date

Data View Details: Facebook Demographic Breakdown

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Reach	Impressions
Clicks	CTR
Demographic	Date

Data View Details: Facebook Device Breakdown

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Reach	Impressions
Clicks	CTR
Device	Date

Data View Details: Facebook Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Impression	Call to Action Clicks
Clicks	Social Clicks
Reach	Social Reach
Social Impressions	Website Clicks
Inline Link Clicks	Link Click
Page Engagement	Likes
Post Engagement	Comments
Post	Post Reaction
Check in	Action Reaction
Other Lead Gen	Frequency
Spend	Video Average Percent Watched Action
Video Completed Watched Action	Leads
CTR	CPC
CPM	Date

Data View Details: Geo Fence Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Geofence Name	Geofence ID
Impressions	Clicks
Spend	Walk Ins
CTR	CPC
CPW	CPM
Date

Data View Details: Google Keyword Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Keyword	Impressions
Clicks	Media Cost
Average Position	First Page CPC
Top Page CPC	CTR
CPM	CPC
Date

Data View Details: Google Search Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Impressions	Clicks
Media Cost	CTR
CPM	CPC
Date

Data View Details: Keyword Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Keyword	Impressions
Clicks	CTR
Date

Data View Details: LocaliQ Campaigns

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Type
Source	Start Date
End Date	Status
Impressions	Clicks
CTR	Calls
Total Call Duration	Avg Call Duration
Chats	Web Events
Emails	Unified Display Spend
Search Activity Spend	Facebook Spend
YouTube Spend	Total Spend
Non-lead Chats	Total Chats
Chat Leads	Sales Chats
Service Chats	Other Chats
Calls Connected	Client Total Spend
Date

Data View Details: Search Activity Device Breakdown

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Device	Clicks
Impressions	CTR
Date

Data View Details: Search Activity Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Impressions	Clicks
Leads	Calls
Web Events	Emails
Spend	CTR
CPC	Date

Data View Details: Top Referrer

Advertiser Name	Advertiser Code
GMAID	Campaign Type
Master Campaign ID	Is Paid
Referrer Host	Count
Date

Data View Details: Unified Display Campaigns

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Organization	Spend
Impressions	Clicks
Walk Ins	Form Submissions CT
Form Submissions VT	Website Visits VT
Priority Page Views CT	Priority Page Views VT
Video Views	25% Completed Video Views
50% Completed Video Views	75% Completed Video Views
Completed Video Views	Video Views (Full Screen)
Video Views (Muted)	Video Views (UnMuted)
Video Views (Paused)	Video Views (Resumed)
View Through Conversions	Click Through Conversions
CPM	CTR
CPC	Cost Per Walk-in
Total Form Submissions	Cost Per Submission
Total Priority Page Views	Cost Per Priority Page View
Video View Completion Rate	View Through Rate
Cost Per View	Total Conversions
Total Cost Per Conversion	Date

Data View Details: Unified Display Line Items

Advertiser Name	Advertiser Code
GMAID	Line Item Name
Line Item ID	Impressions
Clicks	Universal Interaction Time
Full Screen Video Views	Muted Video Views
Unmuted Video Views	Paused Video Views
Resumed Video Views	Video Views
25% Video Completions	50% Video Completions
75% Video Completions	Completed Video Views
Click Through Conversions	View Through Conversions
Attention Quality	CTR
Video Completion Rate	View Through Conversion Rate
View Through Rate	Total Conversions
Click Through Conversion Rate	Date

Data View Details: Unique Domains

Advertiser Name	Advertiser Code
GMAID	Domain
Count	Date

Data View Details: Web Events Details

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
ID	Event ID
Deleted	Notes
Classification	Platform
Read	Flagged
Event URI	Source
Referring URL	Event Name
Address	Event Time
Date

Data View Details: Youtube Age Breakdown

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Impressions	Views
Clicks	CTR
VTR	Age
Date

Data View Details: Youtube Device Breakdown

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Impressions	Views
Clicks	CTR
VTR	Device
Date

Data View Details: Youtube Gender Breakdown

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Impressions	Views
Clicks	CTR
VTR	Gender
Date

Data View Details: Youtube Report

Advertiser Name	Advertiser Code
GMAID	Campaign Name
GMCID	Campaign Type
Campaign Source	Campaign Start Date
Campaign End Date	Campaign Status
Status	Type
Start Date	End Date
Impressions	Views
Clicks	Spend
CTR	CPC
CPM	VTR
CPV	Date