LOCALiQ

We simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and story telling that helps your business connect with local consumers. Our digital marketing agency offers SEO and PPC services, social media marketing, web design help, and much more.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Advertisers
  • CVT/Web Events
  • Call Details
  • Chat Details
  • Conversion Fence Report
  • Creative Size (Deprecated)
  • Creative Type (Deprecated)
  • Display Activity Report (Deprecated)
  • Display Creative Report (Deprecated)
  • Email Details
  • Facebook Demographic Breakdown
  • Facebook Device Breakdown
  • Facebook Report
  • Gannett Creative
  • Gannett Display
  • Geo Fence Report
  • Google Keyword Report
  • Google Search Report
  • Keyword Report
  • LocaliQ Campaigns
  • ReachLocal Creative
  • ReachLocal Display
  • Search Activity Device Breakdown
  • Search Activity Report
  • Top Referrer
  • Unique Domains
  • Web Events Details
  • Youtube Age Breakdown
  • Youtube Device Breakdown
  • Youtube Gender Breakdown
  • Youtube Report

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • 25% Completed Video Views
  • 25% Video Completions
  • 50% Completed Video Views
  • 50% Video Completions
  • 75% Completed Video Views
  • 75% Video Completions
  • Action Reaction
  • Address
  • Advertiser Code
  • Advertiser Name
  • Age
  • Attention Quality
  • Average Position
  • Avg Call Duration
  • CPC
  • CPM
  • CPV
  • CPW
  • CTR
  • CVT Type
  • Call Duration
  • Call to Action Clicks
  • Caller Name
  • Caller Phone Number
  • Calls
  • Calls >= 60s
  • Calls >= 90s
  • Calls Connected
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Chat Leads
  • Chats
  • Check in
  • Classification
  • Click Through Conversion Rate
  • Click Through Conversions
  • Clicks
  • Comments
  • Completed Video Views
  • Completed Videos
  • Conversion Fence ID
  • Conversion Fence Name
  • Cost Per Priority Page View
  • Cost Per Priority Page Views
  • Cost Per Submission
  • Cost Per View
  • Cost Per Walk-in
  • Cost per Call
  • Count
  • Creative ID
  • Creative Name
  • Creative Size
  • Creative Type
  • Custom Targeting Impressions
  • Date
  • Deleted
  • Demographic
  • Device
  • Domain
  • Emails
  • End Date
  • Event ID
  • Event Name
  • Event Time
  • Event Type
  • Event URI
  • Facebook Spend
  • First Page CPC
  • Flagged
  • Form Submission CT
  • Form Submission VT
  • Form Submissions CT
  • Form Submissions VT
  • Frequency
  • Full Screen Video Views
  • GMAID
  • GMCID
  • Gannett Display Clicks
  • Gannett Display Impressions
  • Gender
  • Geofence ID
  • Geofence Name
  • High Value Web Event
  • ID
  • Impression
  • Impressions
  • Inline Link Clicks
  • Is Paid
  • Keyword
  • Lead Email Address
  • Lead Name
  • Lead Phone Number
  • Lead Type
  • Leads
  • Likes
  • Line Item ID
  • Line Item Name
  • Link Click
  • Master Campaign ID
  • Media Cost
  • Muted Video Views
  • Non-Qualified Web Event
  • Non-lead Chats
  • Notes
  • Organization
  • Other Chats
  • Other Lead Gen
  • Page Engagement
  • Paused Video Views
  • Performance Impressions
  • Platform
  • Post
  • Post Engagement
  • Post Reaction
  • Priority Page Views CT
  • Priority Page Views VT
  • Publisher ID
  • Publisher Name
  • Qualified Web Event
  • Reach
  • Read
  • Referrer Host
  • Referring URL
  • Remarketing Impressions
  • Resumed Video Views
  • Sales Chats
  • Search Activity Spend
  • Sender Email
  • Sender Name
  • Service Chats
  • Social Clicks
  • Social Impressions
  • Social Reach
  • Source
  • Spend
  • Start Date
  • Status
  • Top Page CPC
  • Total Call Duration
  • Total Chats
  • Total Conversions
  • Total Cost Per Conversion
  • Total Form Submissions
  • Total Priority Page Views
  • Total Spend
  • Transcript
  • Type
  • Unified Display Spend
  • Universal Interaction Time
  • Unmuted Video Views
  • VTR
  • Video Average Percent Watched Action
  • Video Completed Watched Action
  • Video Completion Rate
  • Video View Completion Rate
  • Video Views
  • Video Views (Full Screen)
  • Video Views (Muted)
  • Video Views (Paused)
  • Video Views (Resumed)
  • Video Views (UnMuted)
  • View Complete Rate
  • View Through Conversion Rate
  • View Through Conversions
  • View Through Rate
  • Views
  • Walk Ins
  • Web Event Name
  • Web Event URL
  • Web Events
  • Website Clicks
  • Website Visits VT
  • Youtube Spend

Data View Details: Advertisers

  • Advertiser Code
  • Advertiser Name
  • Avg Call Duration
  • CTR
  • Calls
  • Calls Connected
  • Chat Leads
  • Chats
  • Clicks
  • Date
  • Emails
  • Facebook Spend
  • GMAID
  • Gannett Display Clicks
  • Gannett Display Impressions
  • Impressions
  • Non-lead Chats
  • Other Chats
  • Sales Chats
  • Search Activity Spend
  • Service Chats
  • Total Call Duration
  • Total Chats
  • Total Spend
  • Unified Display Spend
  • Web Events
  • Youtube Spend

Data View Details: CVT/Web Events

  • Advertiser Code
  • Advertiser Name
  • CVT Type
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Date
  • Event Type
  • GMAID
  • GMCID
  • High Value Web Event
  • Non-Qualified Web Event
  • Qualified Web Event
  • Web Event Name
  • Web Event URL

Data View Details: Call Details

  • Advertiser Code
  • Advertiser Name
  • Call Duration
  • Caller Name
  • Caller Phone Number
  • Calls >= 60s
  • Calls >= 90s
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Classification
  • Date
  • Deleted
  • Event ID
  • Event Time
  • Event URI
  • Flagged
  • GMAID
  • GMCID
  • ID
  • Notes
  • Platform
  • Read
  • Source

Data View Details: Chat Details

  • Advertiser Code
  • Advertiser Name
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Classification
  • Date
  • Deleted
  • Event ID
  • Event Time
  • Event URI
  • Flagged
  • GMAID
  • GMCID
  • ID
  • Lead Email Address
  • Lead Name
  • Lead Phone Number
  • Lead Type
  • Notes
  • Platform
  • Read
  • Source
  • Transcript

Data View Details: Conversion Fence Report

  • Advertiser Code
  • Advertiser Name
  • CPW
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Conversion Fence ID
  • Conversion Fence Name
  • Date
  • GMAID
  • GMCID
  • Geofence ID
  • Geofence Name
  • Spend
  • Walk Ins

Data View Details: Creative Size (Deprecated)

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Cost Per Priority Page View
  • Cost Per Submission
  • Creative Size
  • Creative Type
  • Date
  • Form Submissions CT
  • Form Submissions VT
  • GMAID
  • GMCID
  • Impressions
  • Priority Page Views CT
  • Priority Page Views VT
  • Spend
  • Total Form Submissions
  • Total Priority Page Views
  • Walk Ins

Data View Details: Creative Type (Deprecated)

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Cost Per Priority Page View
  • Cost Per Submission
  • Creative Type
  • Date
  • Form Submissions CT
  • Form Submissions VT
  • GMAID
  • GMCID
  • Impressions
  • Priority Page Views CT
  • Priority Page Views VT
  • Spend
  • Total Form Submissions
  • Total Priority Page Views
  • Walk Ins

Data View Details: Display Activity Report (Deprecated)

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CPW
  • CTR
  • Calls
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Completed Videos
  • Cost Per Priority Page Views
  • Cost Per Submission
  • Cost per Call
  • Custom Targeting Impressions
  • Date
  • Form Submission CT
  • Form Submission VT
  • GMAID
  • GMCID
  • Impressions
  • Performance Impressions
  • Priority Page Views CT
  • Priority Page Views VT
  • Remarketing Impressions
  • Spend
  • Total Form Submissions
  • Total Priority Page Views
  • Video Views
  • View Complete Rate
  • View Through Rate
  • Walk Ins

Data View Details: Display Creative Report (Deprecated)

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Cost Per Priority Page View
  • Cost Per Submission
  • Date
  • Form Submissions CT
  • Form Submissions VT
  • GMAID
  • GMCID
  • Impressions
  • Priority Page Views CT
  • Priority Page Views VT
  • Spend
  • Total Form Submissions
  • Total Priority Page Views
  • Walk Ins

Data View Details: Email Details

  • Address
  • Advertiser Code
  • Advertiser Name
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Classification
  • Date
  • Deleted
  • Event ID
  • Event Time
  • Event URI
  • Flagged
  • GMAID
  • GMCID
  • ID
  • Notes
  • Platform
  • Read
  • Sender Email
  • Sender Name
  • Source

Data View Details: Facebook Demographic Breakdown

  • Advertiser Code
  • Advertiser Name
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • Demographic
  • End Date
  • GMAID
  • GMCID
  • Impressions
  • Reach
  • Start Date
  • Status
  • Type

Data View Details: Facebook Device Breakdown

  • Advertiser Code
  • Advertiser Name
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • Device
  • End Date
  • GMAID
  • GMCID
  • Impressions
  • Reach
  • Start Date
  • Status
  • Type

Data View Details: Facebook Report

  • Action Reaction
  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Call to Action Clicks
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Check in
  • Clicks
  • Comments
  • Date
  • End Date
  • Frequency
  • GMAID
  • GMCID
  • Impression
  • Inline Link Clicks
  • Leads
  • Likes
  • Link Click
  • Other Lead Gen
  • Page Engagement
  • Post
  • Post Engagement
  • Post Reaction
  • Reach
  • Social Clicks
  • Social Impressions
  • Social Reach
  • Spend
  • Start Date
  • Status
  • Type
  • Video Average Percent Watched Action
  • Video Completed Watched Action
  • Website Clicks

Data View Details: Gannett Creative

  • 25% Video Completions
  • 50% Video Completions
  • 75% Video Completions
  • Advertiser Code
  • Advertiser Name
  • Attention Quality
  • CTR
  • Click Through Conversion Rate
  • Click Through Conversions
  • Clicks
  • Completed Video Views
  • Creative ID
  • Date
  • Full Screen Video Views
  • GMAID
  • Impressions
  • Line Item ID
  • Line Item Name
  • Muted Video Views
  • Paused Video Views
  • Publisher ID
  • Publisher Name
  • Resumed Video Views
  • Total Conversions
  • Universal Interaction Time
  • Unmuted Video Views
  • Video Completion Rate
  • Video Views
  • View Through Conversion Rate
  • View Through Conversions
  • View Through Rate

Data View Details: Gannett Display

  • 25% Video Completions
  • 50% Video Completions
  • 75% Video Completions
  • Advertiser Code
  • Advertiser Name
  • Attention Quality
  • CTR
  • Click Through Conversion Rate
  • Click Through Conversions
  • Clicks
  • Completed Video Views
  • Date
  • Full Screen Video Views
  • GMAID
  • Impressions
  • Line Item ID
  • Line Item Name
  • Muted Video Views
  • Paused Video Views
  • Resumed Video Views
  • Total Conversions
  • Universal Interaction Time
  • Unmuted Video Views
  • Video Completion Rate
  • Video Views
  • View Through Conversion Rate
  • View Through Conversions
  • View Through Rate

Data View Details: Geo Fence Report

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CPW
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • GMAID
  • GMCID
  • Geofence ID
  • Geofence Name
  • Impressions
  • Spend
  • Walk Ins

Data View Details: Google Keyword Report

  • Advertiser Code
  • Advertiser Name
  • Average Position
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • First Page CPC
  • GMAID
  • GMCID
  • Impressions
  • Keyword
  • Media Cost
  • Top Page CPC

Data View Details: Google Search Report

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • GMAID
  • GMCID
  • Impressions
  • Media Cost

Data View Details: Keyword Report

  • Advertiser Code
  • Advertiser Name
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • GMAID
  • GMCID
  • Impressions
  • Keyword

Data View Details: LocaliQ Campaigns

  • Advertiser Code
  • Advertiser Name
  • Avg Call Duration
  • CTR
  • Calls
  • Calls Connected
  • Campaign Name
  • Chat Leads
  • Chats
  • Clicks
  • Date
  • Emails
  • End Date
  • Facebook Spend
  • GMAID
  • GMCID
  • Impressions
  • Non-lead Chats
  • Other Chats
  • Sales Chats
  • Search Activity Spend
  • Service Chats
  • Source
  • Start Date
  • Status
  • Total Call Duration
  • Total Chats
  • Total Spend
  • Type
  • Unified Display Spend
  • Web Events
  • Youtube Spend

Data View Details: ReachLocal Creative

  • 25% Completed Video Views
  • 50% Completed Video Views
  • 75% Completed Video Views
  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Click Through Conversions
  • Clicks
  • Completed Video Views
  • Cost Per Priority Page View
  • Cost Per Submission
  • Cost Per View
  • Cost Per Walk-in
  • Creative ID
  • Creative Name
  • Creative Size
  • Creative Type
  • Date
  • Form Submissions CT
  • Form Submissions VT
  • GMAID
  • GMCID
  • Impressions
  • Organization
  • Priority Page Views CT
  • Priority Page Views VT
  • Publisher ID
  • Publisher Name
  • Spend
  • Total Conversions
  • Total Cost Per Conversion
  • Total Form Submissions
  • Total Priority Page Views
  • Video View Completion Rate
  • Video Views
  • Video Views (Full Screen)
  • Video Views (Muted)
  • Video Views (Paused)
  • Video Views (Resumed)
  • Video Views (UnMuted)
  • View Through Conversions
  • View Through Rate
  • Walk Ins
  • Website Visits VT

Data View Details: ReachLocal Display

  • 25% Completed Video Views
  • 50% Completed Video Views
  • 75% Completed Video Views
  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Click Through Conversions
  • Clicks
  • Completed Video Views
  • Cost Per Priority Page View
  • Cost Per Submission
  • Cost Per View
  • Cost Per Walk-in
  • Date
  • Form Submissions CT
  • Form Submissions VT
  • GMAID
  • GMCID
  • Impressions
  • Organization
  • Priority Page Views CT
  • Priority Page Views VT
  • Spend
  • Total Conversions
  • Total Cost Per Conversion
  • Total Form Submissions
  • Total Priority Page Views
  • Video View Completion Rate
  • Video Views
  • Video Views (Full Screen)
  • Video Views (Muted)
  • Video Views (Paused)
  • Video Views (Resumed)
  • Video Views (UnMuted)
  • View Through Conversions
  • View Through Rate
  • Walk Ins
  • Website Visits VT

Data View Details: Search Activity Device Breakdown

  • Advertiser Code
  • Advertiser Name
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • Device
  • GMAID
  • GMCID
  • Impressions

Data View Details: Search Activity Report

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CTR
  • Calls
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • Emails
  • GMAID
  • GMCID
  • Impressions
  • Leads
  • Spend
  • Web Events

Data View Details: Top Referrer

  • Advertiser Code
  • Advertiser Name
  • Campaign Type
  • Count
  • Date
  • GMAID
  • Is Paid
  • Master Campaign ID
  • Referrer Host

Data View Details: Unique Domains

  • Advertiser Code
  • Advertiser Name
  • Count
  • Date
  • Domain
  • GMAID

Data View Details: Web Events Details

  • Address
  • Advertiser Code
  • Advertiser Name
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Classification
  • Date
  • Deleted
  • Event ID
  • Event Name
  • Event Time
  • Event URI
  • Flagged
  • GMAID
  • GMCID
  • ID
  • Notes
  • Platform
  • Read
  • Referring URL
  • Source

Data View Details: Youtube Age Breakdown

  • Advertiser Code
  • Advertiser Name
  • Age
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • End Date
  • GMAID
  • GMCID
  • Impressions
  • Start Date
  • Status
  • Type
  • VTR
  • Views

Data View Details: Youtube Device Breakdown

  • Advertiser Code
  • Advertiser Name
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • Device
  • End Date
  • GMAID
  • GMCID
  • Impressions
  • Start Date
  • Status
  • Type
  • VTR
  • Views

Data View Details: Youtube Gender Breakdown

  • Advertiser Code
  • Advertiser Name
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • End Date
  • GMAID
  • GMCID
  • Gender
  • Impressions
  • Start Date
  • Status
  • Type
  • VTR
  • Views

Data View Details: Youtube Report

  • Advertiser Code
  • Advertiser Name
  • CPC
  • CPM
  • CPV
  • CTR
  • Campaign End Date
  • Campaign Name
  • Campaign Source
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Date
  • End Date
  • GMAID
  • GMCID
  • Impressions
  • Spend
  • Start Date
  • Status
  • Type
  • VTR
  • Views

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