Skai
Skai, the new combined entity of former companies Kenshoo and Signals Analytics.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| AdGroup ID | AdGroup Name |
| Avg. Position | CPC |
| CPM | CTR |
| Calls | Campaign ID |
| Campaign Name | Channel |
| Click to Calls | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Currency | Date |
| Impressions | Keyword ID |
| Keyword Name | Monthly Impr. Share to Date |
| Monthly Lost IS-Rank to Date | Profile ID |
| Profile Name | Profit |
| ROI | Revenue |
| Revenue Per Conversion | Status |
Data View Details: AdGroups
| Profile Name | Profile ID |
| Campaign Name | Campaign ID |
| Status | Channel |
| Currency | AdGroup Name |
| AdGroup ID | Impressions |
| Clicks | CTR |
| Cost | CPC |
| CPM | Conversions |
| Conversion Rate | Cost Per Conversion |
| Avg. Position | Calls |
| Click to Calls | Profit |
| Revenue | Revenue Per Conversion |
| ROI | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Date |
Data View Details: Campaigns
| Profile Name | Profile ID |
| Campaign Name | Campaign ID |
| Status | Channel |
| Currency | Impressions |
| Clicks | CTR |
| Cost | CPC |
| CPM | Conversions |
| Conversion Rate | Cost Per Conversion |
| Avg. Position | Calls |
| Click to Calls | Profit |
| Revenue | Revenue Per Conversion |
| ROI | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Monthly Impr. Share to Date |
| Monthly Lost IS-Rank to Date | Date |
Data View Details: Keyword Performance
| Profile Name | Profile ID |
| Campaign Name | Campaign ID |
| Status | Channel |
| Currency | AdGroup Name |
| AdGroup ID | Keyword Name |
| Keyword ID | Impressions |
| Clicks | CTR |
| Cost | CPC |
| CPM | Conversions |
| Conversion Rate | Cost Per Conversion |
| Avg. Position | Calls |
| Click to Calls | Profit |
| Revenue | Revenue Per Conversion |
| ROI | Client Cost |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Date |
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