IQM
IQM is an industry-specific programmatic media buying and audience intelligence platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Age Group | Age Group ID |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Bid Ipressions |
| Budget Mapping Data Cost | Budget Mapping Spent |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Campaign Timezone | Campaign Type |
| Channel | Channel ID |
| City | Clicks |
| Conversion Count | Conversion Value |
| Cost Per Attributed Conversions | Creative |
| Creative ID | Creative Type |
| Daily Budget | Data Cost |
| Date | Device Type |
| Device Type ID | Gender |
| Gender ID | Hours Viewed |
| Impressions | Inventory |
| Inventory ID | Max Bid |
| Media Spent | Playback Method |
| Player Size | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Zip Code |
| Age Group | Age Group ID |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Gender |
| Gender ID | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Age Group | Age Group ID |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Channel |
| Channel ID | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | City |
| Clicks | Conversion Count |
| Conversion Value | Daily Budget |
| Data Cost | Date |
| Hours Viewed | Impressions |
| Max Bid | Media Spent |
| Spent | Status |
| Total Budget | Uniqueness Key |
| Video 0% | Video 100% |
| Video 25% | Video 50% |
| Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Cost Per Attributed Conversions | Creative |
| Creative ID | Creative Type |
| Daily Budget | Data Cost |
| Date | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Playback Method |
| Player Size | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Device Type |
| Device Type ID | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Gender |
| Gender ID | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Cost Per Attributed Conversions | Daily Budget |
| Data Cost | Date |
| Hours Viewed | Impressions |
| Inventory | Inventory ID |
| Max Bid | Media Spent |
| Spent | Status |
| Total Budget | Uniqueness Key |
| Video 0% | Video 100% |
| Video 25% | Video 50% |
| Video 75% |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Ipressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Zip Code |
| Attributed Click-through Conversions | Attributed View-through Conversions |
| Bid Impressions | Budget Mapping Data Cost |
| Budget Mapping Spent | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Campaign Timezone |
| Campaign Type | Clicks |
| Conversion Count | Conversion Value |
| Daily Budget | Data Cost |
| Date | Hours Viewed |
| Impressions | Max Bid |
| Media Spent | Spent |
| Status | Total Budget |
| Uniqueness Key | Video 0% |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
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