High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Advertiser Advertiser Campaign ID
Advertiser ID Advertiser ID (Invoca ID)
Advertiser Name Average Connected Duration
Average Duration Average Earned
Average IVR Duration Call Record ID
Call Start Time Call Start Time (XML formatted)
Call Start Time Network Timezone Call Start Time Network Timezone (XML formatted)
Call Start Time UTC Caller ID
Calling Page Campaign
Campaign ID Campaign Name
City Connected Duration
Corrected At Corrects Transaction ID
Date Destination Phone Number
End of Call Reason Google Analytics ID
Google Click ID IVR Duration
Key 1 Key 2
Key 3 Key 4
Keypresses Keywords
Media Type Microsoft Click ID
Notes Number of Calls
Opt In Sms Order ID
Phone Type Pool ID
Pool Param 1 Name Pool Param 1 Value
Pool Param 10 Name Pool Param 10 Value
Pool Param 2 Name Pool Param 2 Value
Pool Param 3 Name Pool Param 3 Value
Pool Param 4 Name Pool Param 4 Value
Pool Param 5 Name Pool Param 5 Value
Pool Param 6 Name Pool Param 6 Value
Pool Param 7 Name Pool Param 7 Value
Pool Param 8 Name Pool Param 8 Value
Pool Param 9 Name Pool Param 9 Value
Pool Type Promo Number Description
Promo Number ID Qualified Regions
Recording Player Recording Url
Region Repeat Caller
Revenue (Sale Amount) Sale Amount
Search Type Signal Names
Signal Occurred At Signal Partner ID
Source Total Duration
Traffic Source Transaction ID
Transfer Type Type
UTM Campaign UTM Content
UTM Medium UTM Source
UTM Term Verified Zip Code

Advertiser Campaign ID Advertiser ID
Advertiser ID (Invoca ID) Advertiser Name
Call Record ID Call Start Time
Call Start Time (XML formatted) Call Start Time Network Timezone
Call Start Time Network Timezone (XML formatted) Call Start Time UTC
Caller ID Calling Page
Campaign ID Campaign Name
City Connected Duration
Corrected At Corrects Transaction ID
Date Destination Phone Number
End of Call Reason Google Analytics ID
Google Click ID IVR Duration
Key 1 Key 2
Key 3 Key 4
Keypresses Keywords
Media Type Microsoft Click ID
Notes Opt In Sms
Order ID Phone Type
Pool ID Pool Param 1 Name
Pool Param 1 Value Pool Param 10 Name
Pool Param 10 Value Pool Param 2 Name
Pool Param 2 Value Pool Param 3 Name
Pool Param 3 Value Pool Param 4 Name
Pool Param 4 Value Pool Param 5 Name
Pool Param 5 Value Pool Param 6 Name
Pool Param 6 Value Pool Param 7 Name
Pool Param 7 Value Pool Param 8 Name
Pool Param 8 Value Pool Param 9 Name
Pool Param 9 Value Pool Type
Promo Number Description Promo Number ID
Qualified Regions Recording Player
Recording Url Region
Repeat Caller Revenue (Sale Amount)
Sale Amount Search Type
Signal Names Signal Occurred At
Signal Partner ID Source
Total Duration Traffic Source
Transaction ID Transfer Type
Type UTM Campaign
UTM Content UTM Medium
UTM Source UTM Term
Verified Zip Code

Advertiser Average Connected Duration
Average Duration Average Earned
Average IVR Duration Campaign
Campaign ID Date
Number of Calls Sale Amount

Advertiser Campaign ID Advertiser ID
Advertiser ID (Invoca ID) Advertiser Name
Call Record ID Call Start Time
Call Start Time (XML formatted) Call Start Time Network Timezone
Call Start Time Network Timezone (XML formatted) Call Start Time UTC
Caller ID Calling Page
Campaign ID Campaign Name
City Connected Duration
Corrected At Corrects Transaction ID
Date Destination Phone Number
End of Call Reason Google Analytics ID
Google Click ID IVR Duration
Key 1 Key 2
Key 3 Key 4
Keypresses Keywords
Media Type Microsoft Click ID
Notes Opt In Sms
Order ID Phone Type
Pool ID Pool Param 1 Name
Pool Param 1 Value Pool Param 10 Name
Pool Param 10 Value Pool Param 2 Name
Pool Param 2 Value Pool Param 3 Name
Pool Param 3 Value Pool Param 4 Name
Pool Param 4 Value Pool Param 5 Name
Pool Param 5 Value Pool Param 6 Name
Pool Param 6 Value Pool Param 7 Name
Pool Param 7 Value Pool Param 8 Name
Pool Param 8 Value Pool Param 9 Name
Pool Param 9 Value Pool Type
Promo Number Description Promo Number ID
Qualified Regions Recording Player
Recording Url Region
Repeat Caller Revenue (Sale Amount)
Sale Amount Search Type
Signal Names Signal Occurred At
Signal Partner ID Source
Total Duration Traffic Source
Transaction ID Transfer Type
Type UTM Campaign
UTM Content UTM Medium
UTM Source UTM Term
Verified Zip Code

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