Instagram Professional
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account Name |
| Biography | Caption |
| Caption | Caption |
| Comment ID | Comments Count |
| Date | Email Contacts |
| Engagement | Exits |
| Follower Count | Followers |
| Get Directions Clicks | |
| Impressions | Instagram ID |
| Is Comment Enabled | Lifetime Followers Count |
| Lifetime Follows Count | Lifetime Online Followers |
| Like Count | Likes |
| Media Comment Count To Date | Media Comments |
| Media ID | Media Like Count To Date |
| Media Likes | Media Product Type |
| Media Type | Media URL |
| Owner | Permalink |
| Phone Call Clicks | Plays |
| Preview | Profile Picture |
| Profile Picture URL | Profile Views |
| Reach | Replies |
| Replies | Saved |
| Shares | Shortcode |
| Story Comment Count To Date | Story Comments |
| Story ID | Story Like Count To Date |
| Story Likes | Story Preview |
| Taps Back | Taps Forward |
| Text | Text Message Clicks |
| Thumbnail | Thumbnail URL |
| Timestamp | Total Interactions |
| User ID | Username |
| Video Views | Website |
| Website | Website Clicks |
Data View Details: Campaigns
| Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Profile Picture |
| Username | Website |
| Lifetime Followers Count | Lifetime Follows Count |
| Impressions | Reach |
| Follower Count | Email Contacts |
| Phone Call Clicks | Text Message Clicks |
| Get Directions Clicks | Website Clicks |
| Profile Views | Lifetime Online Followers |
| Media Comments | Media Likes |
| Story Comments | Story Likes |
| Media Comment Count To Date | Media Like Count To Date |
| Story Comment Count To Date | Story Like Count To Date |
| Date |
Data View Details: Lifetime Followers by City
| Account Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Username |
| Website | City |
| Followers | Date |
Data View Details: Lifetime Followers by Country
| Account Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Username |
| Website | Country |
| Followers | Date |
Data View Details: Lifetime Followers by Gender & Age
| Account Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Username |
| Website | Gender & Age |
| Followers | Date |
Data View Details: Lifetime Followers by Locale
| Account Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Username |
| Website | Locale |
| Followers | Date |
Data View Details: Media
| Account Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Username |
| Website | Timestamp |
| Thumbnail URL | Thumbnail |
| Preview | Media URL |
| Media Type | Media Product Type |
| Caption | Media ID |
| Is Comment Enabled | Owner |
| Permalink | Shortcode |
| Like Count | Comments Count |
| Engagement | Impressions |
| Reach | Saved |
| Video Views | Plays |
| Shares | Total Interactions |
| Date |
Data View Details: Media Comments
| Media URL | Media Type |
| Media Product Type | Caption |
| Media ID | Comment ID |
| Text | Username |
| User ID | |
| Likes | Replies |
| Date |
Data View Details: Stories
| Account Name | Account ID |
| Instagram ID | Biography |
| Profile Picture URL | Username |
| Website | Timestamp |
| Media URL | Media Type |
| Thumbnail | Caption |
| Story ID | Owner |
| Shortcode | Permalink |
| Comments Count | Like Count |
| Exits | Impressions |
| Reach | Replies |
| Taps Forward | Taps Back |
| Story Preview | Date |
All Dimensions and Metrics:
| Audience Age | Audience Gender |
| Carousel Album Engagement Lifetime | Carousel Album Impressions Lifetime |
| Carousel Album Reach Lifetime | Carousel Album Saved Lifetime |
| Carousel Child Date | Carousel Child Day of Month |
| Carousel Child IG ID | Carousel Child Media Type |
| Carousel Child Media URL | Carousel Child Month of Year |
| Carousel Child Owner | Carousel Child Permalink |
| Carousel Child Shortcode | Carousel Child Timestamp |
| Carousel Child Video Thumbnail | Carousel Child Year |
| Clicks: Get Direction | Clicks: Phone Calls |
| Clicks: Text Message | Clicks: Website |
| Comment Count Lifetime | Count |
| Date | Day of Month |
| Email Contacts | Engagement Lifetime |
| Exits Lifetime | ID |
| IG ID | Impressions |
| Impressions Lifetime | Like Count Lifetime |
| Media Count Lifetime | Media Product Type |
| Media Type | Month of Year |
| Owner | Permalink |
| Plays | Profile Followers |
| Profile Followers (Lifetime) | Profile Follows (Lifetime) |
| Profile Views | Reach |
| Reach Lifetime | Replies Lifetime |
| Saved Lifetime | Shares |
| Shortcode | Story Date |
| Story Day of Month | Story ID |
| Story IG ID | Story Media URL |
| Story Month of Year | Story Owner |
| Story Permalink | Story Shortcode |
| Story Timestamp | Story Type |
| Story Video Thumbnail | Story Year |
| Taps Back Lifetime | Taps Forward Lifetime |
| Timestamp | Total Interactions |
| URL | User Biography |
| User ID | User IG ID |
| User Profile Picture URL | User Website |
| Username | Users |
| Video Thumbnail | Video Views Lifetime |
| Year |
Data View Details: Audience Age
| Profile Follows (Lifetime) | User Biography |
| User ID | User IG ID |
| Users | Username |
| User Website | User Profile Picture URL |
| Audience Gender |
Data View Details: Audience City
| Profile Follows (Lifetime) | User Biography |
| User ID | User IG ID |
| Users | Username |
| User Website | User Profile Picture URL |
Data View Details: Audience Country
| Profile Follows (Lifetime) | User Biography |
| User ID | User IG ID |
| Users | Username |
| User Website | User Profile Picture URL |
Data View Details: Audience Locale
| Profile Follows (Lifetime) | User Biography |
| User ID | User IG ID |
| Users | Username |
| User Website | User Profile Picture URL |
Data View Details: Carousel Children
| Count | Carousel Album Engagement Lifetime |
| Carousel Album Impressions Lifetime | Carousel Album Reach Lifetime |
| Carousel Album Saved Lifetime | Carousel Child IG ID |
| Carousel Child Media Type | Carousel Child Media URL |
| Carousel Child Owner | Carousel Child Permalink |
| Carousel Child Shortcode | Carousel Child Video Thumbnail |
| Carousel Child Timestamp | Carousel Child Date |
| Carousel Child Day of Month | Carousel Child Year |
| Carousel Child Month of Year | ID |
| IG ID | Media Type |
| URL | Owner |
| Permalink | Shortcode |
| Video Thumbnail | Timestamp |
| Date | Day of Month |
| Year | Month of Year |
| User Biography | User ID |
| User IG ID | Users |
| Username | User Website |
| User Profile Picture URL |
Data View Details: Media
| Like Count Lifetime | Engagement Lifetime |
| Impressions Lifetime | Reach Lifetime |
| Saved Lifetime | Video Views Lifetime |
| Comment Count Lifetime | Plays |
| Shares | Total Interactions |
| ID | IG ID |
| Media Type | URL |
| Owner | Permalink |
| Shortcode | Video Thumbnail |
| Timestamp | Date |
| Day of Month | Year |
| Month of Year | User Biography |
| User ID | User IG ID |
| Users | Username |
| User Website | User Profile Picture URL |
| Media Product Type |
Data View Details: Story Caption
| Like Count Lifetime | Exits Lifetime |
| Impressions Lifetime | Reach Lifetime |
| Replies Lifetime | Taps Forward Lifetime |
| Taps Back Lifetime | Story Year |
| Story ID | Story IG ID |
| Story Type | Story Media URL |
| Story Owner | Story Permalink |
| Story Shortcode | Story Video Thumbnail |
| Story Timestamp | Story Date |
| Story Day of Month | Story Month of Year |
| User Biography | User ID |
| User IG ID | Users |
| Username | User Website |
| User Profile Picture URL |
Data View Details: User Audience by Gender & Age
| Profile Follows (Lifetime) | User Biography |
| User ID | User IG ID |
| Users | Username |
| User Website | User Profile Picture URL |
| Audience Age |
Data View Details: User Name
| Profile Followers (Lifetime) | Profile Follows (Lifetime) |
| Media Count Lifetime | Impressions |
| Reach | Email Contacts |
| Profile Followers | Clicks: Get Direction |
| Clicks: Phone Calls | Profile Views |
| Clicks: Text Message | Clicks: Website |
| User Biography | User ID |
| User IG ID | Users |
| Username | User Website |
| User Profile Picture URL |
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