Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
% New Sessions % New Sessions
% New Sessions Abandon Rate
Abandons Ad Clicks
Ad Cost AdSense Ad Clicks
AdSense Ad Revenue AdSense Ad Units Viewed
AdSense Ads Viewed AdSense CTR
AdSense CTR AdSense Exits
AdSense Page Impressions AdSense eCPM
AdSense eCPM Adsense Ad Clicks
Adsense Ad Revenue Adsense Exits
Adsense Page Impressions Adwords AdGroup ID
Adwords Campaign ID Analytics Property
Analytics Property ID Analytics Property ID
Analytics View Analytics View Currency
Analytics View ID Analytics View Timezone
Average Order Value Average Order Value
Avg. Session Duration Avg. Session Duration
Avg. Session Duration Avg. Time on Page
Avg. Unique Views Avg. Value
Bounce Rate Bounces
Browser CPC
CPM CTR
Campaign Name Campaign Name
City Client Name
Completions Content Group ID
Conversion Rate Cost Per Conversion
Cost Per Goal Conversion Cost Per Transaction
Country Date
Default Channel Grouping Default Channel Grouping
Device Category E-commerce Conversion Rate
E-commerce Item Quantity E-commerce Per Session Value
E-commerce Revenue E-commerce Transactions
E-commerce Unique Purchases Entrance Rate
Entrances Event Action
Event Category Event Value
Events / Sessions with Event Exit Page
Exits Flex Mapping Key
Flex Mapping Name Goal Abandon Rate
Goal Completion Location Goal Completions
Goal Completions Goal Conversion Rate
Goal Conversion Rate Goal ID
Goal Starts Goal Type
Goal Value Goal Value
Goal Value Per Visit Goal Value per Session
Goal Value per Visit Hostname
Impressions Keyword
Landing Page Landing Page Group
Medium Metro
Mobile Device Info New Users
New Users Page Path
Pages / Session Pages / Session
Pages / Session Pageviews
Previous Page Group Product Revenue
Product SKU Quantity
Region Screen Views
Screen Views per Session Sessions
Sessions Sessions with Event
Shipping Source
Source/Medium Starts
Tax Total Events
Transaction ID Unique Events
Unique Pageviews Users
Users Value
View in Google Analytics
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Ad Content Sessions
New Users % New Sessions
Bounces Bounce Rate
Pageviews Pages / Session
Avg. Session Duration Goal Conversion Rate
Goal Completions Goal Value
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Adwords Campaign ID Analytics Campaign
Adwords AdGroup ID Impressions
Ad Clicks Ad Cost
CPM CPC
CTR Cost Per Transaction
Cost Per Goal Conversion Cost Per Conversion
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Analytics Campaign Sessions
New Users Avg. Session Duration
Pageviews Pages / Session
Users Unique Pageviews
Bounces Bounce Rate
% New Sessions Goal Conversion Rate
Goal Completions Goal Value
Goal Starts Goal Value per Visit
E-commerce Transactions E-commerce Revenue
Average Order Value E-commerce Item Quantity
E-commerce Unique Purchases Screen Views
Screen Views per Session Adsense Ad Revenue
Adsense Ad Units Viewed Adsense Ad Clicks
Adsense Page Impressions Adsense Exits
AdSense CTR AdSense eCPM
E-commerce Conversion Rate E-commerce Per Session Value
Goal Abandon Rate Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Content Group ID Landing Page Group
Previous Page Group Page Group
Sessions New Users
% New Sessions Bounces
Bounce Rate Pageviews
Pages / Session Avg. Session Duration
Goal Conversion Rate Goal Completions
Goal Value Avg. Unique Views
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Device Category Default Channel Grouping
Source Source/Medium
Medium Sessions
New Users % New Sessions
Bounces Bounce Rate
Pageviews Pages / Session
Avg. Session Duration Goal Conversion Rate
Goal Completions Goal Value
Unique Pageviews Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Event Category Event Action
Event Label Total Events
Event Value Sessions with Event
Avg. Value Events / Sessions with Event
Sessions Avg. Session Duration
Pageviews Pages / Session
Bounces Bounce Rate
New Users % New Sessions
Users Exits
Avg. Time on Page Screen Views
Entrances Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Event Category Event Action
Event Label Browser
Mobile Device Info Device Category
Total Events Event Value
Sessions with Event Avg. Value
Events / Sessions with Event Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Event Category Event Action
Event Label Page Path
Source Medium
Pageviews Total Events
Event Value Sessions with Event
Unique Events Sessions
Bounces Users
New Users Avg. Session Duration
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Country Region
Metro City
Sessions Avg. Session Duration
Pageviews Pages / Session
Bounce Rate % New Sessions
Users New Users
Unique Pageviews E-commerce Transactions
E-commerce Revenue Average Order Value
E-commerce Item Quantity E-commerce Unique Purchases
Goal Starts Goal Completions
Goal Value Goal Value Per Visit
Goal Conversion Rate Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
City Country
Metro Region
Source Medium
Sessions New Users
% New Sessions Bounces
Bounce Rate Pageviews
Pages / Session Avg. Session Duration
Goal Conversion Rate Goal Completions
Goal Value Goal Starts
Goal Value Per Visit Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Goal ID Goal Name
Goal Type New Users
Users Unique Pageviews
Sessions Starts
Completions Value
Abandons Abandon Rate
Conversion Rate Goal Value per Session
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Goal ID Goal Name
Goal Type Goal Completion Location
Sessions Starts
Completions Value
Abandons Abandon Rate
Conversion Rate Goal Value per Session
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Goal ID Goal Name
Goal Type Source
Medium Default Channel Grouping
Sessions Starts
Completions Value
Abandons Abandon Rate
Conversion Rate Goal Value per Session
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Keyword Medium
Default Channel Grouping Sessions
New Users % New Sessions
Users Unique Pageviews
Bounces Bounce Rate
Pageviews Pages / Session
Avg. Session Duration Goal Conversion Rate
Goal Completions Goal Value
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Keyword Sessions
New Users % New Sessions
Users Unique Pageviews
Bounces Bounce Rate
Pageviews Pages / Session
Avg. Session Duration Goal Conversion Rate
Goal Completions Goal Value
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Hostname Page Path
Page Title Landing Page
Exit Page Sessions
New Users Avg. Session Duration
Pageviews Pages / Session
Users Unique Pageviews
Bounces Bounce Rate
% New Sessions Goal Conversion Rate
Goal Completions Goal Value
Goal Starts Goal Value per Visit
E-commerce Transactions E-commerce Revenue
Average Order Value E-commerce Item Quantity
E-commerce Unique Purchases E-commerce Conversion Rate
E-commerce Per Session Value Goal Abandon Rate
Entrances Exits
Entrance Rate Adsense Ad Revenue
Adsense Ad Units Viewed Adsense Ad Clicks
Adsense Page Impressions Adsense Exits
AdSense CTR AdSense eCPM
Screen Views Screen Views per Session
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Hostname Page Path
Page Title Source
Medium Sessions
Avg. Session Duration Pageviews
Pages / Session Bounces
Bounce Rate Users
New Users Unique Pageviews
% New Sessions Exits
Avg. Time on Page Screen Views
Entrances Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Transaction ID Product SKU
Product New Users
Users Unique Pageviews
Sessions Quantity
Unique Purchases Product Revenue
Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Default Channel Grouping Social Interaction Network
Sessions New Users
% New Sessions Bounces
Bounce Rate Pageviews
Pages / Session Avg. Session Duration
Goal Conversion Rate Goal Completions
Goal Value Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Source Medium
Default Channel Grouping Sessions
Avg. Session Duration Pageviews
Pages / Session Bounce Rate
Users New Users
Unique Pageviews % New Sessions
E-commerce Transactions E-commerce Revenue
Average Order Value E-commerce Item Quantity
E-commerce Unique Purchases Goal Starts
Goal Completions Goal Value
Goal Value Per Visit Goal Conversion Rate
E-commerce Conversion Rate E-commerce Per Session Value
Goal Abandon Rate Screen Views
Screen Views per Session Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
Transaction ID New Users
Users Unique Pageviews
Sessions Transactions
Revenue Shipping
Tax Date
Campaign Name Client Name
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Flex Mapping Name
User Type Sessions
Avg. Session Duration Pageviews
Pages / Session Bounces
Bounce Rate Users
% New Sessions Exits
Avg. Time on Page Screen Views
Entrances Date
Campaign Name Flex Mapping Name
Flex Mapping Key Analytics Property
Analytics Property ID Analytics View
Analytics View ID Analytics View Currency
Analytics View Timezone View in Google Analytics
Sessions Avg. Session Duration
Pageviews Pages / Session
Users New Users
Unique Pageviews Bounce Rate
% New Sessions AdSense Ad Revenue
AdSense Ad Units Viewed AdSense Ads Viewed
AdSense Ad Clicks AdSense Page Impressions
AdSense Exits AdSense CTR
AdSense eCPM E-commerce Transactions
E-commerce Revenue Average Order Value
E-commerce Item Quantity E-commerce Unique Purchases
Goal Starts Goal Completions
Goal Value Goal Value Per Visit
Goal Conversion Rate E-commerce Conversion Rate
E-commerce Per Session Value Goal Abandon Rate
Screen Views Screen Views per Session
Date
All Dimensions and Metrics:
% Exit % New Sessions
% Search Exits % Search Refinements
% Sessions with Search Abandoned Funnels
Actions Per Social Session Ad Content
Ad Search Query AdSense Ad Units
AdSense Ads Clicked AdSense CTR
AdSense Coverage AdSense Exits
AdSense Impressions AdSense Page Impressions
AdSense Revenue AdSense Viewable Impression %
AdSense eCPM AdWords Ad Content Path [MCF]
AdWords Ad Content [MCF] AdWords Ad Distribution Network
AdWords Ad Format AdWords Ad Group
AdWords Ad Group ID Path [MCF] AdWords Ad Group Path [MCF]
AdWords Ad Group [MCF] AdWords Ad Network Type [MCF]
AdWords Campaign ID Path [MCF] AdWords Campaign Path [MCF]
AdWords Campaign [MCF] AdWords Creative ID Path [MCF]
AdWords Criteria ID Path [MCF] AdWords Customer ID Path [MCF]
AdWords Destination URL Path [MCF] AdWords Destination URL [MCF]
AdWords Display URL Path [MCF] AdWords Display URL [MCF]
AdWords Keyword Path [MCF] AdWords Keyword [MCF]
AdWords Match Type [MCF] AdWords Matched Search Query Path [MCF]
AdWords Matched Search Query [MCF] AdWords Placement Domain Path [MCF]
AdWords Placement Domain [MCF] AdWords Placement Type [MCF]
AdWords Placement URL Path [MCF] AdWords Placement URL [MCF]
AdWords Targeting Type [MCF] Affiliation
Affinity Category (reach) Age
App Name App Version
Assisted Conversions [MCF] Assisted Value [MCF]
Avg. Document Content Loaded Time (sec) Avg. Document Interactive Time (sec)
Avg. Domain Lookup Time (sec) Avg. Order Value
Avg. Page Download Time (sec) Avg. Page Load Time (sec)
Avg. Price Avg. QTY
Avg. Redirection Time (sec) Avg. Search Depth
Avg. Search Result Views Avg. Server Connection Time (sec)
Avg. Server Response Time (sec) Avg. Session Duration
Avg. Time on Page Avg. Time on Screen
Avg. Value Basic Channel Grouping [MCF]
Bounce Rate Bounces
Browser Browser Version
Buy-to-Detail Rate CPC
CPM CTR
Campaign Name [MCF] Campaign Path [MCF]
Campaigns Cart-to-Detail Rate
Channel Grouping Checkout Options
City Clicks
Continent Conversion Date [MCF]
Conversion Goal Number [MCF] Conversion Type [MCF]
Cost Cost per Conversion
Cost per Goal Conversion Cost per Transaction
Count of Sessions Country
DOM Latency Metrics Sample Data Source
Date Days Since Last Session
Days to Transaction Device Category
Document Content Loaded Time (ms) Document Interactive Time (ms)
Domain Lookup Time (ms) Ecommerce Conversion Rate
Entrances Entrances / Pageviews
Event Action Event Category
Event Label Event Value
Events / Session with Event Exit Page
Exit Screen Exits
First Impression Conversions [MCF] First Impression Value [MCF]
First Interaction Conversions [MCF] First Interaction Value [MCF]
Flash Version Full Referrer
Gender Goal Completion Location
Goal Completions Goal Conversion Rate
Goal Starts Goal Value
Hits HostName
Impressions In-Market Segment
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Internal Promotion Views Java Support
Keyword Keyword Path [MCF]
Keyword [MCF] Landing Page Path
Landing Screen Language
Last Interaction Conversions [MCF] Last Interaction Value [MCF]
Local Product Refund Amount Local Product Revenue
Local Refund Amount Local Revenue
Local Shipping Local Tax
Medium Medium Path [MCF]
Medium [MCF] Metro
Mobile Device Branding Mobile Device Info
Mobile Device Marketing Name Mobile Device Model
Mobile Input Selector Network Domain
Network Location New Users
Number of Sessions per User Operating System
Operating System Version Order Coupon Code
Organic Searches Other Category
Page Page Depth
Page Download Time (ms) Page Load Sample
Page Load Time (ms) Page Title
Page Value Page path level 1
Page path level 2 Page path level 3
Page path level 4 Pages / Session
Pageviews Path Length In Interactions(Histogram) [MCF]
Per Search Goal Value Per Session Goal Value
Per Session Value Previous Page Path
Product Adds To Cart Product Brand
Product Category Product Category (Enhanced Ecommerce)
Product Checkouts Product Coupon Code
Product Detail Views Product List CTR
Product List Clicks Product List Name
Product List Position Product List Views
Product Name Product Refund Amount
Product Refunds Product Removes From Cart
Product Revenue Product Revenue per Purchase
Product SKU Product Variant
Quantity Quantity Added To Cart
Quantity Checked Out Quantity Refunded
Quantity Removed From Cart ROAS
RPC Redirection Time (ms)
Referral Path Refined Keyword
Refund Amount Refunds
Region Results Pageviews
Revenue Revenue per User
Screen Colors Screen Depth
Screen Name Screen Resolution
Screen Views Screens / Session
Search Depth Search Destination Page
Search Duration Search Exits
Search Refinements Search Term
Search Used Second Page
Server Connection Time (ms) Server Response Time (ms)
Session Duration Session Duration
Sessions Sessions to Transaction
Sessions with Event Sessions with Search
Shipping Shopping Stage
Site Search Category Site Search Goal Conversion Rate
Social Actions Social Network
Social Source Referral Source
Source / Medium Source / Medium Path [MCF]
Source / Medium [MCF] Source Path [MCF]
Source Property Display Name Source [MCF]
Speed Metrics Sample Sub Continent
Tax Time Lag In Days(Histogram) [MCF]
Time after Search Time on Page
Time on Screen Total Abandonment Rate
Total Conversion Value [MCF] Total Conversions [MCF]
Total Events Total Unique Searches
Total Value Transaction ID
Transactions Transactions per User
Unique Events Unique Pageviews
Unique Purchases Unique Screen Views
Unique Social Actions User Defined Value
User Type Users
impression Assisted Conversions [MCF] impression Assisted Value [MCF]
Sessions Users
New Users % New Sessions
Number of Sessions per User Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Organic Searches Impressions
Clicks Cost
CPM CPC
CTR Cost per Transaction
Cost per Goal Conversion Cost per Conversion
RPC ROAS
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Quantity Unique Purchases
Avg. Price Product Revenue
Avg. QTY Local Revenue
Local Shipping Local Tax
Local Product Revenue Buy-to-Detail Rate
Cart-to-Detail Rate Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session AdSense Revenue
AdSense Ad Units AdSense Impressions
AdSense Ads Clicked AdSense Page Impressions
AdSense CTR AdSense eCPM
AdSense Exits AdSense Viewable Impression %
AdSense Coverage User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Shopping Stage Date
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
AdWords Ad Group AdWords Ad Distribution Network
AdWords Ad Format
Transactions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Sessions Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Organic Searches Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Social Network
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Transaction ID
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
First Interaction Conversions [MCF] Total Conversions [MCF]
Total Conversion Value [MCF] First Impression Conversions [MCF]
First Impression Value [MCF] impression Assisted Conversions [MCF]
impression Assisted Value [MCF] Source Path [MCF]
Medium Path [MCF] Source / Medium Path [MCF]
Campaign Path [MCF] Keyword Path [MCF]
AdWords Ad Content Path [MCF] AdWords Ad Group ID Path [MCF]
AdWords Ad Group Path [MCF] AdWords Campaign ID Path [MCF]
AdWords Campaign Path [MCF] AdWords Creative ID Path [MCF]
AdWords Criteria ID Path [MCF] AdWords Customer ID Path [MCF]
AdWords Destination URL Path [MCF] AdWords Display URL Path [MCF]
AdWords Keyword Path [MCF] AdWords Matched Search Query Path [MCF]
AdWords Placement Domain Path [MCF] AdWords Placement URL Path [MCF]
Conversion Date [MCF] Conversion Goal Number [MCF]
Conversion Type [MCF] Path Length In Interactions(Histogram) [MCF]
Time Lag In Days(Histogram) [MCF] Basic Channel Grouping [MCF]
Source [MCF] Medium [MCF]
Source / Medium [MCF] Campaign Name [MCF]
Keyword [MCF] AdWords Ad Content [MCF]
AdWords Ad Group [MCF] AdWords Ad Network Type [MCF]
AdWords Campaign [MCF] AdWords Destination URL [MCF]
AdWords Display URL [MCF] AdWords Keyword [MCF]
AdWords Matched Search Query [MCF] AdWords Match Type [MCF]
AdWords Placement Domain [MCF] AdWords Placement Type [MCF]
AdWords Placement URL [MCF] AdWords Targeting Type [MCF]
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
CPC CPM
CTR ROAS
RPC Clicks
Cost AdSense Ad Units
AdSense Ads Clicked AdSense Impressions
AdSense CTR AdSense Coverage
AdSense eCPM AdSense Exits
AdSense Page Impressions AdSense Revenue
AdSense Viewable Impression % Assisted Conversions [MCF]
Assisted Value [MCF] Avg. Document Content Loaded Time (sec)
Avg. Document Interactive Time (sec) Avg. Domain Lookup Time (sec)
Avg. Value Avg. Page Download Time (sec)
Avg. Page Load Time (sec) Avg. Redirection Time (sec)
Avg. Time on Screen Avg. Search Depth
Time after Search Avg. Search Result Views
Avg. Server Connection Time (sec) Avg. Server Response Time (sec)
Avg. Session Duration Avg. Time on Page
Bounce Rate Bounces
Buy-to-Detail Rate Cart-to-Detail Rate
Cost per Conversion Cost per Goal Conversion
Cost per Transaction Document Content Loaded Time (ms)
Document Interactive Time (ms) DOM Latency Metrics Sample
Domain Lookup Time (ms) Entrances / Pageviews
Entrances Event Value
Events / Session with Event % Exit
Exits First Impression Conversions [MCF]
First Impression Value [MCF] First Interaction Conversions [MCF]
First Interaction Value [MCF] Total Abandonment Rate
Abandoned Funnels Goal Completions
Goal Conversion Rate Goal Starts
Goal Value Per Search Goal Value
Per Session Goal Value Hits
impression Assisted Conversions [MCF] impression Assisted Value [MCF]
Impressions Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Quantity Product Revenue
Avg. QTY Last Interaction Conversions [MCF]
Last Interaction Value [MCF] Local Product Revenue
Local Product Refund Amount Local Refund Amount
Local Revenue Local Shipping
Local Tax New Users
Organic Searches Page Download Time (ms)
Page Load Sample Page Load Time (ms)
Page Value Pageviews
Pages / Session % New Sessions
% Search Refinements % Sessions with Search
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
Redirection Time (ms) Refund Amount
Avg. Price Avg. Order Value
Revenue per User Screen Views
Screens / Session Search Depth
Search Duration % Search Exits
Search Exits Site Search Goal Conversion Rate
Search Refinements Results Pageviews
Sessions with Search Total Unique Searches
Server Connection Time (ms) Server Response Time (ms)
Session Duration Number of Sessions per User
Sessions with Event Social Actions
Actions Per Social Session Speed Metrics Sample
Time on Page Time on Screen
Total Conversion Value [MCF] Total Conversions [MCF]
Total Events Refunds
Total Value Revenue
Per Session Value Shipping
Tax Transactions
Ecommerce Conversion Rate Transactions per User
Unique Events Unique Pageviews
Unique Purchases Unique Screen Views
Unique Social Actions Users
Ad Content AdWords Ad Distribution Network
AdWords Ad Format AdWords Ad Group
Ad Search Query AdWords Ad Content [MCF]
AdWords Ad Content Path [MCF] AdWords Ad Group [MCF]
AdWords Ad Group ID Path [MCF] AdWords Ad Group Path [MCF]
AdWords Ad Network Type [MCF] AdWords Campaign [MCF]
AdWords Campaign ID Path [MCF] AdWords Campaign Path [MCF]
AdWords Creative ID Path [MCF] AdWords Criteria ID Path [MCF]
AdWords Customer ID Path [MCF] AdWords Destination URL [MCF]
AdWords Destination URL Path [MCF] AdWords Display URL [MCF]
AdWords Display URL Path [MCF] AdWords Keyword [MCF]
AdWords Keyword Path [MCF] AdWords Match Type [MCF]
AdWords Matched Search Query [MCF] AdWords Matched Search Query Path [MCF]
AdWords Placement Domain [MCF] AdWords Placement Domain Path [MCF]
AdWords Placement Type [MCF] AdWords Placement URL [MCF]
AdWords Placement URL Path [MCF] AdWords Targeting Type [MCF]
Affiliation App Name
App Version Basic Channel Grouping [MCF]
Browser Browser Version
Campaign Name [MCF] Campaign Path [MCF]
Campaigns Channel Grouping
Checkout Options City
Continent Conversion Date [MCF]
Conversion Goal Number [MCF] Conversion Type [MCF]
Country Data Source
Days Since Last Session Days to Transaction
Device Category Event Action
Event Category Event Label
Exit Page Exit Screen
Flash Version Full Referrer
Goal Completion Location Social Source Referral
HostName Affinity Category (reach)
In-Market Segment Other Category
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Java Support Keyword
Keyword Path [MCF] Landing Page Path
Landing Screen Language
Date Keyword [MCF]
Medium [MCF] Source [MCF]
Source / Medium [MCF] Medium
Medium Path [MCF] Metro
Mobile Device Branding Mobile Device Info
Mobile Device Marketing Name Mobile Device Model
Mobile Input Selector Network Domain
Network Location Operating System
Operating System Version Order Coupon Code
Page Depth Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Path Length In Interactions(Histogram) [MCF]
Previous Page Path Product Brand
Product Category Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Name
Product SKU Product Variant
Referral Path Region
Screen Colors Screen Depth
Screen Name Screen Resolution
Search Destination Page Site Search Category
Search Term Refined Keyword
Search Used Second Page
Count of Sessions Session Duration
Sessions to Transaction Shopping Stage
Social Network Source
Source / Medium Source / Medium Path [MCF]
Source Path [MCF] Source Property Display Name
Sub Continent Time Lag In Days(Histogram) [MCF]
Transaction ID Age
User Defined Value Gender
User Type
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Network
Social Source Referral AdWords Ad Group
AdWords Ad Distribution Network Ad Search Query
AdWords Ad Format Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Network
Social Source Referral AdWords Ad Group
AdWords Ad Distribution Network Ad Search Query
AdWords Ad Format Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Total Events Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
Users New Users
% New Sessions Number of Sessions per User
Sessions Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Entrances
Entrances / Pageviews Pageviews
Pages / Session Time on Page
Avg. Time on Page Exits
% Exit Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
AdSense Exits Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Network
Social Source Referral AdWords Ad Group
AdWords Ad Distribution Network Ad Search Query
AdWords Ad Format Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Page Depth Search Term
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Action Event Label
Transaction ID Product SKU
Product Name Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Goal Completions Sessions
Goal Starts Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Date
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) Channel Grouping
Transactions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Sessions Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Organic Searches Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Transactions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Sessions Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Organic Searches Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Social Network
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Affinity Category (reach)
In-Market Segment Channel Grouping
Pageviews Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Sessions Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Organic Searches Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Product Revenue Quantity
Unique Purchases Avg. Price
Avg. QTY Buy-to-Detail Rate
Cart-to-Detail Rate Product Adds To Cart
Product Checkouts Product Detail Views
Product List CTR Product List Clicks
Product List Views Product Refund Amount
Product Refunds Product Removes From Cart
Product Revenue per Purchase Quantity Added To Cart
Quantity Checked Out Quantity Refunded
Quantity Removed From Cart AdSense Revenue
AdSense Ad Units AdSense Impressions
AdSense Ads Clicked AdSense Page Impressions
AdSense CTR AdSense eCPM
AdSense Exits AdSense Viewable Impression %
AdSense Coverage Users
New Users % New Sessions
Number of Sessions per User Sessions
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Network
Social Source Referral AdWords Ad Group
AdWords Ad Distribution Network Ad Search Query
AdWords Ad Format Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Product Revenue Quantity
Unique Purchases Avg. Price
Avg. QTY Buy-to-Detail Rate
Cart-to-Detail Rate Product Adds To Cart
Product Checkouts Product Detail Views
Product List CTR Product List Clicks
Product List Views Product Refund Amount
Product Refunds Product Removes From Cart
Product Revenue per Purchase Quantity Added To Cart
Quantity Checked Out Quantity Refunded
Quantity Removed From Cart Local Product Revenue
Local Product Refund Amount Date
User Type Count of Sessions
User Defined Value Session Duration
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
Browser Browser Version
Operating System Operating System Version
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Screen Resolution HostName
Page Page Title
Landing Page Path Search Term
Screen Name Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Product SKU
Product Name Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Product Brand
Product Category (Enhanced Ecommerce) Product List Name
Product List Position Product Variant
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Product Revenue Quantity
Unique Purchases Avg. Price
Avg. QTY Buy-to-Detail Rate
Cart-to-Detail Rate Product Adds To Cart
Product Checkouts Product Detail Views
Product List CTR Product List Clicks
Product List Views Product Refund Amount
Product Refunds Product Removes From Cart
Product Revenue per Purchase Quantity Added To Cart
Quantity Checked Out Quantity Refunded
Quantity Removed From Cart Local Product Revenue
Local Product Refund Amount Date
User Type Count of Sessions
User Defined Value Session Duration
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
Browser Browser Version
Operating System Operating System Version
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Screen Resolution HostName
Page Page Title
Landing Page Path Search Term
Screen Name Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Product SKU
Product Name Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Position Product Variant
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session Date
User Type Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page path level 1
Page path level 2 Page path level 3
Page path level 4 Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Transaction ID
Affiliation Sessions to Transaction
Days to Transaction Product SKU
Product Name Product Category
Checkout Options Internal Promotion Creative
Internal Promotion ID Internal Promotion Name
Internal Promotion Position Order Coupon Code
Product Brand Product Category (Enhanced Ecommerce)
Product Coupon Code Product List Name
Product List Position Product Variant
Shopping Stage Age
Gender Other Category
Affinity Category (reach) In-Market Segment
Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Impressions Clicks
Cost CPM
CPC CTR
Cost per Transaction Cost per Goal Conversion
Cost per Conversion RPC
ROAS Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Page Load Time (ms)
Page Load Sample Avg. Page Load Time (sec)
Domain Lookup Time (ms) Avg. Domain Lookup Time (sec)
Page Download Time (ms) Avg. Page Download Time (sec)
Redirection Time (ms) Avg. Redirection Time (sec)
Server Connection Time (ms) Avg. Server Connection Time (sec)
Server Response Time (ms) Avg. Server Response Time (sec)
Speed Metrics Sample Document Interactive Time (ms)
Avg. Document Interactive Time (sec) Document Content Loaded Time (ms)
Avg. Document Content Loaded Time (sec) DOM Latency Metrics Sample
Screen Views Unique Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Revenue
Avg. Order Value Per Session Value
Shipping Tax
Total Value Local Revenue
Local Shipping Local Tax
Local Product Revenue Internal Promotion CTR
Internal Promotion Clicks Internal Promotion Views
Local Product Refund Amount Local Refund Amount
Refund Amount Revenue per User
Refunds Transactions per User
Social Actions Unique Social Actions
Actions Per Social Session User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Goal Completion Location Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Revenue Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Sessions Bounces
Bounce Rate Session Duration
Avg. Session Duration Hits
Organic Searches Goal Starts
Goal Completions Goal Value
Per Session Goal Value Goal Conversion Rate
Abandoned Funnels Total Abandonment Rate
Page Value Entrances
Entrances / Pageviews Pageviews
Pages / Session Unique Pageviews
Time on Page Avg. Time on Page
Exits % Exit
Results Pageviews Total Unique Searches
Avg. Search Result Views Sessions with Search
% Sessions with Search Search Depth
Avg. Search Depth Search Refinements
% Search Refinements Search Duration
Time after Search Search Exits
% Search Exits Site Search Goal Conversion Rate
Per Search Goal Value Screen Views
Screens / Session Time on Screen
Avg. Time on Screen Total Events
Unique Events Event Value
Avg. Value Sessions with Event
Events / Session with Event Transactions
Ecommerce Conversion Rate Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
User Defined Value Session Duration
Referral Path Full Referrer
Campaigns Source
Medium Source / Medium
Keyword Ad Content
Social Network Social Source Referral
AdWords Ad Group AdWords Ad Distribution Network
Ad Search Query AdWords Ad Format
Browser Browser Version
Operating System Operating System Version
Mobile Device Branding Mobile Device Model
Mobile Input Selector Mobile Device Info
Mobile Device Marketing Name Device Category
Data Source Continent
Sub Continent Country
Region Metro
City Network Domain
Network Location Flash Version
Java Support Language
Screen Colors Source Property Display Name
Screen Resolution HostName
Page Page Title
Landing Page Path Second Page
Exit Page Previous Page Path
Page Depth Search Used
Search Term Refined Keyword
Site Search Category Search Destination Page
App Version App Name
Screen Name Screen Depth
Landing Screen Exit Screen
Event Category Event Action
Event Label Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date User Type
Count of Sessions Days Since Last Session
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Network
Social Source Referral AdWords Ad Group
AdWords Ad Distribution Network Ad Search Query
AdWords Ad Format Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping
Sessions Quantity
Unique Purchases Avg. Price
Product Revenue Avg. QTY
Buy-to-Detail Rate Cart-to-Detail Rate
Product Adds To Cart Product Checkouts
Product Detail Views Product List CTR
Product List Clicks Product List Views
Product Refund Amount Product Refunds
Product Removes From Cart Product Revenue per Purchase
Quantity Added To Cart Quantity Checked Out
Quantity Refunded Quantity Removed From Cart
AdSense Revenue AdSense Ad Units
AdSense Impressions AdSense Ads Clicked
AdSense Page Impressions AdSense CTR
AdSense eCPM AdSense Exits
AdSense Viewable Impression % AdSense Coverage
Users New Users
% New Sessions Number of Sessions per User
Bounces Bounce Rate
Session Duration Avg. Session Duration
Hits Organic Searches
Goal Starts Goal Completions
Goal Value Per Session Goal Value
Goal Conversion Rate Abandoned Funnels
Total Abandonment Rate Page Value
Entrances Entrances / Pageviews
Pageviews Pages / Session
Unique Pageviews Time on Page
Avg. Time on Page Exits
% Exit Results Pageviews
Total Unique Searches Avg. Search Result Views
Sessions with Search % Sessions with Search
Search Depth Avg. Search Depth
Search Refinements % Search Refinements
Search Duration Time after Search
Search Exits % Search Exits
Site Search Goal Conversion Rate Per Search Goal Value
Page Load Time (ms) Page Load Sample
Avg. Page Load Time (sec) Domain Lookup Time (ms)
Avg. Domain Lookup Time (sec) Page Download Time (ms)
Avg. Page Download Time (sec) Redirection Time (ms)
Avg. Redirection Time (sec) Server Connection Time (ms)
Avg. Server Connection Time (sec) Server Response Time (ms)
Avg. Server Response Time (sec) Speed Metrics Sample
Document Interactive Time (ms) Avg. Document Interactive Time (sec)
Document Content Loaded Time (ms) Avg. Document Content Loaded Time (sec)
DOM Latency Metrics Sample Screen Views
Unique Screen Views Screens / Session
Time on Screen Avg. Time on Screen
Total Events Unique Events
Event Value Avg. Value
Sessions with Event Events / Session with Event
Transactions Ecommerce Conversion Rate
Revenue Avg. Order Value
Per Session Value Shipping
Tax Total Value
Local Revenue Local Shipping
Local Tax Local Product Revenue
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Views Local Product Refund Amount
Local Refund Amount Refund Amount
Revenue per User Refunds
Transactions per User Social Actions
Unique Social Actions Actions Per Social Session
Date Count of Sessions
Days Since Last Session User Defined Value
Session Duration Referral Path
Full Referrer Campaigns
Source Medium
Source / Medium Keyword
Ad Content Social Network
Social Source Referral AdWords Ad Group
AdWords Ad Distribution Network Ad Search Query
AdWords Ad Format Browser
Browser Version Operating System
Operating System Version Mobile Device Branding
Mobile Device Model Mobile Input Selector
Mobile Device Info Mobile Device Marketing Name
Device Category Data Source
Continent Sub Continent
Country Region
Metro City
Network Domain Network Location
Flash Version Java Support
Language Screen Colors
Source Property Display Name Screen Resolution
HostName Page
Page path level 1 Page path level 2
Page path level 3 Page path level 4
Page Title Landing Page Path
Second Page Exit Page
Previous Page Path Page Depth
Search Used Search Term
Refined Keyword Site Search Category
Search Destination Page App Version
App Name Screen Name
Screen Depth Landing Screen
Exit Screen Event Category
Event Action Event Label
Transaction ID Affiliation
Sessions to Transaction Days to Transaction
Product SKU Product Name
Product Category Checkout Options
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Order Coupon Code Product Brand
Product Category (Enhanced Ecommerce) Product Coupon Code
Product List Name Product List Position
Product Variant Shopping Stage
Age Gender
Other Category Affinity Category (reach)
In-Market Segment Channel Grouping

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