Google Analytics
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| % New Sessions | % New Sessions |
| % New Sessions | Abandon Rate |
| Abandons | Ad Clicks |
| Ad Cost | AdSense Ad Clicks |
| AdSense Ad Revenue | AdSense Ad Units Viewed |
| AdSense Ads Viewed | AdSense CTR |
| AdSense CTR | AdSense Exits |
| AdSense Page Impressions | AdSense eCPM |
| AdSense eCPM | Adsense Ad Clicks |
| Adsense Ad Revenue | Adsense Exits |
| Adsense Page Impressions | Adwords AdGroup ID |
| Adwords Campaign ID | Analytics Property |
| Analytics Property ID | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View ID | Analytics View Timezone |
| Average Order Value | Average Order Value |
| Avg. Session Duration | Avg. Session Duration |
| Avg. Session Duration | Avg. Time on Page |
| Avg. Unique Views | Avg. Value |
| Bounce Rate | Bounces |
| Browser | CPC |
| CPM | CTR |
| Campaign Name | Campaign Name |
| City | Client Name |
| Completions | Content Group ID |
| Conversion Rate | Cost Per Conversion |
| Cost Per Goal Conversion | Cost Per Transaction |
| Country | Date |
| Default Channel Grouping | Default Channel Grouping |
| Device Category | E-commerce Conversion Rate |
| E-commerce Item Quantity | E-commerce Per Session Value |
| E-commerce Revenue | E-commerce Transactions |
| E-commerce Unique Purchases | Entrance Rate |
| Entrances | Event Action |
| Event Category | Event Value |
| Events / Sessions with Event | Exit Page |
| Exits | Flex Mapping Key |
| Flex Mapping Name | Goal Abandon Rate |
| Goal Completion Location | Goal Completions |
| Goal Completions | Goal Conversion Rate |
| Goal Conversion Rate | Goal ID |
| Goal Starts | Goal Type |
| Goal Value | Goal Value |
| Goal Value Per Visit | Goal Value per Session |
| Goal Value per Visit | Hostname |
| Impressions | Keyword |
| Landing Page | Landing Page Group |
| Medium | Metro |
| Mobile Device Info | New Users |
| New Users | Page Path |
| Pages / Session | Pages / Session |
| Pages / Session | Pageviews |
| Previous Page Group | Product Revenue |
| Product SKU | Quantity |
| Region | Screen Views |
| Screen Views per Session | Sessions |
| Sessions | Sessions with Event |
| Shipping | Source |
| Source/Medium | Starts |
| Tax | Total Events |
| Transaction ID | Unique Events |
| Unique Pageviews | Users |
| Users | Value |
| View in Google Analytics |
Data View Details: Ad Content
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Ad Content | Sessions |
| New Users | % New Sessions |
| Bounces | Bounce Rate |
| Pageviews | Pages / Session |
| Avg. Session Duration | Goal Conversion Rate |
| Goal Completions | Goal Value |
| Date |
Data View Details: Adwords
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Adwords Campaign ID | Analytics Campaign |
| Adwords AdGroup ID | Impressions |
| Ad Clicks | Ad Cost |
| CPM | CPC |
| CTR | Cost Per Transaction |
| Cost Per Goal Conversion | Cost Per Conversion |
| Date |
Data View Details: Analytics Campaigns
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Analytics Campaign | Sessions |
| New Users | Avg. Session Duration |
| Pageviews | Pages / Session |
| Users | Unique Pageviews |
| Bounces | Bounce Rate |
| % New Sessions | Goal Conversion Rate |
| Goal Completions | Goal Value |
| Goal Starts | Goal Value per Visit |
| E-commerce Transactions | E-commerce Revenue |
| Average Order Value | E-commerce Item Quantity |
| E-commerce Unique Purchases | Screen Views |
| Screen Views per Session | Adsense Ad Revenue |
| Adsense Ad Units Viewed | Adsense Ad Clicks |
| Adsense Page Impressions | Adsense Exits |
| AdSense CTR | AdSense eCPM |
| E-commerce Conversion Rate | E-commerce Per Session Value |
| Goal Abandon Rate | Date |
Data View Details: Content Groups
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Content Group ID | Landing Page Group |
| Previous Page Group | Page Group |
| Sessions | New Users |
| % New Sessions | Bounces |
| Bounce Rate | Pageviews |
| Pages / Session | Avg. Session Duration |
| Goal Conversion Rate | Goal Completions |
| Goal Value | Avg. Unique Views |
| Date |
Data View Details: Device / Source / Medium / Goal
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Device Category | Default Channel Grouping |
| Source | Source/Medium |
| Medium | Sessions |
| New Users | % New Sessions |
| Bounces | Bounce Rate |
| Pageviews | Pages / Session |
| Avg. Session Duration | Goal Conversion Rate |
| Goal Completions | Goal Value |
| Unique Pageviews | Date |
Data View Details: Event
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Event Category | Event Action |
| Event Label | Total Events |
| Event Value | Sessions with Event |
| Avg. Value | Events / Sessions with Event |
| Sessions | Avg. Session Duration |
| Pageviews | Pages / Session |
| Bounces | Bounce Rate |
| New Users | % New Sessions |
| Users | Exits |
| Avg. Time on Page | Screen Views |
| Entrances | Date |
Data View Details: Events Device
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Event Category | Event Action |
| Event Label | Browser |
| Mobile Device Info | Device Category |
| Total Events | Event Value |
| Sessions with Event | Avg. Value |
| Events / Sessions with Event | Date |
Data View Details: Events/Page
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Event Category | Event Action |
| Event Label | Page Path |
| Source | Medium |
| Pageviews | Total Events |
| Event Value | Sessions with Event |
| Unique Events | Sessions |
| Bounces | Users |
| New Users | Avg. Session Duration |
| Date |
Data View Details: Geo Breakdown
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Country | Region |
| Metro | City |
| Sessions | Avg. Session Duration |
| Pageviews | Pages / Session |
| Bounce Rate | % New Sessions |
| Users | New Users |
| Unique Pageviews | E-commerce Transactions |
| E-commerce Revenue | Average Order Value |
| E-commerce Item Quantity | E-commerce Unique Purchases |
| Goal Starts | Goal Completions |
| Goal Value | Goal Value Per Visit |
| Goal Conversion Rate | Date |
Data View Details: Geo with Source & Medium
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| City | Country |
| Metro | Region |
| Source | Medium |
| Sessions | New Users |
| % New Sessions | Bounces |
| Bounce Rate | Pageviews |
| Pages / Session | Avg. Session Duration |
| Goal Conversion Rate | Goal Completions |
| Goal Value | Goal Starts |
| Goal Value Per Visit | Date |
Data View Details: Goal
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Goal ID | Goal Name |
| Goal Type | New Users |
| Users | Unique Pageviews |
| Sessions | Starts |
| Completions | Value |
| Abandons | Abandon Rate |
| Conversion Rate | Goal Value per Session |
| Date |
Data View Details: Goal Locations
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Goal ID | Goal Name |
| Goal Type | Goal Completion Location |
| Sessions | Starts |
| Completions | Value |
| Abandons | Abandon Rate |
| Conversion Rate | Goal Value per Session |
| Date |
Data View Details: Goal Name / Source / Medium / Channel Grouping
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Goal ID | Goal Name |
| Goal Type | Source |
| Medium | Default Channel Grouping |
| Sessions | Starts |
| Completions | Value |
| Abandons | Abandon Rate |
| Conversion Rate | Goal Value per Session |
| Date |
Data View Details: Keywords
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Keyword | Medium |
| Default Channel Grouping | Sessions |
| New Users | % New Sessions |
| Users | Unique Pageviews |
| Bounces | Bounce Rate |
| Pageviews | Pages / Session |
| Avg. Session Duration | Goal Conversion Rate |
| Goal Completions | Goal Value |
| Date |
Data View Details: Organic Keywords
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Keyword | Sessions |
| New Users | % New Sessions |
| Users | Unique Pageviews |
| Bounces | Bounce Rate |
| Pageviews | Pages / Session |
| Avg. Session Duration | Goal Conversion Rate |
| Goal Completions | Goal Value |
| Date |
Data View Details: Page Performance
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Hostname | Page Path |
| Page Title | Landing Page |
| Exit Page | Sessions |
| New Users | Avg. Session Duration |
| Pageviews | Pages / Session |
| Users | Unique Pageviews |
| Bounces | Bounce Rate |
| % New Sessions | Goal Conversion Rate |
| Goal Completions | Goal Value |
| Goal Starts | Goal Value per Visit |
| E-commerce Transactions | E-commerce Revenue |
| Average Order Value | E-commerce Item Quantity |
| E-commerce Unique Purchases | E-commerce Conversion Rate |
| E-commerce Per Session Value | Goal Abandon Rate |
| Entrances | Exits |
| Entrance Rate | Adsense Ad Revenue |
| Adsense Ad Units Viewed | Adsense Ad Clicks |
| Adsense Page Impressions | Adsense Exits |
| AdSense CTR | AdSense eCPM |
| Screen Views | Screen Views per Session |
| Date |
Data View Details: Page/Source/Medium
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Hostname | Page Path |
| Page Title | Source |
| Medium | Sessions |
| Avg. Session Duration | Pageviews |
| Pages / Session | Bounces |
| Bounce Rate | Users |
| New Users | Unique Pageviews |
| % New Sessions | Exits |
| Avg. Time on Page | Screen Views |
| Entrances | Date |
Data View Details: Product
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Transaction ID | Product SKU |
| Product | New Users |
| Users | Unique Pageviews |
| Sessions | Quantity |
| Unique Purchases | Product Revenue |
| Date |
Data View Details: Traffic Sources
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Source | Medium |
| Default Channel Grouping | Sessions |
| Avg. Session Duration | Pageviews |
| Pages / Session | Bounce Rate |
| Users | New Users |
| Unique Pageviews | % New Sessions |
| E-commerce Transactions | E-commerce Revenue |
| Average Order Value | E-commerce Item Quantity |
| E-commerce Unique Purchases | Goal Starts |
| Goal Completions | Goal Value |
| Goal Value Per Visit | Goal Conversion Rate |
| E-commerce Conversion Rate | E-commerce Per Session Value |
| Goal Abandon Rate | Screen Views |
| Screen Views per Session | Date |
Data View Details: Transaction
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| Transaction ID | New Users |
| Users | Unique Pageviews |
| Sessions | Transactions |
| Revenue | Shipping |
| Tax | Date |
Data View Details: User Types
| Campaign Name | Client Name |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Flex Mapping Name |
| User Type | Sessions |
| Avg. Session Duration | Pageviews |
| Pages / Session | Bounces |
| Bounce Rate | Users |
| % New Sessions | Exits |
| Avg. Time on Page | Screen Views |
| Entrances | Date |
Data View Details: Views
| Campaign Name | Flex Mapping Name |
| Flex Mapping Key | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View ID | Analytics View Currency |
| Analytics View Timezone | View in Google Analytics |
| Sessions | Avg. Session Duration |
| Pageviews | Pages / Session |
| Users | New Users |
| Unique Pageviews | Bounce Rate |
| % New Sessions | AdSense Ad Revenue |
| AdSense Ad Units Viewed | AdSense Ads Viewed |
| AdSense Ad Clicks | AdSense Page Impressions |
| AdSense Exits | AdSense CTR |
| AdSense eCPM | E-commerce Transactions |
| E-commerce Revenue | Average Order Value |
| E-commerce Item Quantity | E-commerce Unique Purchases |
| Goal Starts | Goal Completions |
| Goal Value | Goal Value Per Visit |
| Goal Conversion Rate | E-commerce Conversion Rate |
| E-commerce Per Session Value | Goal Abandon Rate |
| Screen Views | Screen Views per Session |
| Date |
All Dimensions and Metrics:
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Content Path [MCF] |
| AdWords Ad Content [MCF] | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| AdWords Ad Group ID Path [MCF] | AdWords Ad Group Path [MCF] |
| AdWords Ad Group [MCF] | AdWords Ad Network Type [MCF] |
| AdWords Campaign ID Path [MCF] | AdWords Campaign Path [MCF] |
| AdWords Campaign [MCF] | AdWords Creative ID Path [MCF] |
| AdWords Criteria ID Path [MCF] | AdWords Customer ID Path [MCF] |
| AdWords Destination URL Path [MCF] | AdWords Destination URL [MCF] |
| AdWords Display URL Path [MCF] | AdWords Display URL [MCF] |
| AdWords Keyword Path [MCF] | AdWords Keyword [MCF] |
| AdWords Match Type [MCF] | AdWords Matched Search Query Path [MCF] |
| AdWords Matched Search Query [MCF] | AdWords Placement Domain Path [MCF] |
| AdWords Placement Domain [MCF] | AdWords Placement Type [MCF] |
| AdWords Placement URL Path [MCF] | AdWords Placement URL [MCF] |
| AdWords Targeting Type [MCF] | Affiliation |
| Affinity Category (reach) | Age |
| App Name | App Version |
| Assisted Conversions [MCF] | Assisted Value [MCF] |
| Avg. Document Content Loaded Time (sec) | Avg. Document Interactive Time (sec) |
| Avg. Domain Lookup Time (sec) | Avg. Order Value |
| Avg. Page Download Time (sec) | Avg. Page Load Time (sec) |
| Avg. Price | Avg. QTY |
| Avg. Redirection Time (sec) | Avg. Search Depth |
| Avg. Search Result Views | Avg. Server Connection Time (sec) |
| Avg. Server Response Time (sec) | Avg. Session Duration |
| Avg. Time on Page | Avg. Time on Screen |
| Avg. Value | Basic Channel Grouping [MCF] |
| Bounce Rate | Bounces |
| Browser | Browser Version |
| Buy-to-Detail Rate | CPC |
| CPM | CTR |
| Campaign Name [MCF] | Campaign Path [MCF] |
| Campaigns | Cart-to-Detail Rate |
| Channel Grouping | Checkout Options |
| City | Clicks |
| Continent | Conversion Date [MCF] |
| Conversion Goal Number [MCF] | Conversion Type [MCF] |
| Cost | Cost per Conversion |
| Cost per Goal Conversion | Cost per Transaction |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| First Impression Conversions [MCF] | First Impression Value [MCF] |
| First Interaction Conversions [MCF] | First Interaction Value [MCF] |
| Flash Version | Full Referrer |
| Gender | Goal Completion Location |
| Goal Completions | Goal Conversion Rate |
| Goal Starts | Goal Value |
| Hits | HostName |
| Impressions | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Keyword Path [MCF] |
| Keyword [MCF] | Landing Page Path |
| Landing Screen | Language |
| Last Interaction Conversions [MCF] | Last Interaction Value [MCF] |
| Local Product Refund Amount | Local Product Revenue |
| Local Refund Amount | Local Revenue |
| Local Shipping | Local Tax |
| Medium | Medium Path [MCF] |
| Medium [MCF] | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Download Time (ms) | Page Load Sample |
| Page Load Time (ms) | Page Title |
| Page Value | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Pages / Session |
| Pageviews | Path Length In Interactions(Histogram) [MCF] |
| Per Search Goal Value | Per Session Goal Value |
| Per Session Value | Previous Page Path |
| Product Adds To Cart | Product Brand |
| Product Category | Product Category (Enhanced Ecommerce) |
| Product Checkouts | Product Coupon Code |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Name |
| Product List Position | Product List Views |
| Product Name | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue | Product Revenue per Purchase |
| Product SKU | Product Variant |
| Quantity | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | ROAS |
| RPC | Redirection Time (ms) |
| Referral Path | Refined Keyword |
| Refund Amount | Refunds |
| Region | Results Pageviews |
| Revenue | Revenue per User |
| Screen Colors | Screen Depth |
| Screen Name | Screen Resolution |
| Screen Views | Screens / Session |
| Search Depth | Search Destination Page |
| Search Duration | Search Exits |
| Search Refinements | Search Term |
| Search Used | Second Page |
| Server Connection Time (ms) | Server Response Time (ms) |
| Session Duration | Session Duration |
| Sessions | Sessions to Transaction |
| Sessions with Event | Sessions with Search |
| Shipping | Shopping Stage |
| Site Search Category | Site Search Goal Conversion Rate |
| Social Actions | Social Network |
| Social Source Referral | Source |
| Source / Medium | Source / Medium Path [MCF] |
| Source / Medium [MCF] | Source Path [MCF] |
| Source Property Display Name | Source [MCF] |
| Speed Metrics Sample | Sub Continent |
| Tax | Time Lag In Days(Histogram) [MCF] |
| Time after Search | Time on Page |
| Time on Screen | Total Abandonment Rate |
| Total Conversion Value [MCF] | Total Conversions [MCF] |
| Total Events | Total Unique Searches |
| Total Value | Transaction ID |
| Transactions | Transactions per User |
| Unique Events | Unique Pageviews |
| Unique Purchases | Unique Screen Views |
| Unique Social Actions | User Defined Value |
| User Type | Users |
| impression Assisted Conversions [MCF] | impression Assisted Value [MCF] |
Data View Details: AdWords Search Query
| Sessions | Users |
| New Users | % New Sessions |
| Number of Sessions per User | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Organic Searches | Impressions |
| Clicks | Cost |
| CPM | CPC |
| CTR | Cost per Transaction |
| Cost per Goal Conversion | Cost per Conversion |
| RPC | ROAS |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Quantity | Unique Purchases |
| Avg. Price | Product Revenue |
| Avg. QTY | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Buy-to-Detail Rate |
| Cart-to-Detail Rate | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | AdSense Revenue |
| AdSense Ad Units | AdSense Impressions |
| AdSense Ads Clicked | AdSense Page Impressions |
| AdSense CTR | AdSense eCPM |
| AdSense Exits | AdSense Viewable Impression % |
| AdSense Coverage | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Shopping Stage | Date |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
| AdWords Ad Group | AdWords Ad Distribution Network |
| AdWords Ad Format |
Data View Details: Affiliation
| Transactions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Sessions | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Organic Searches | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Social Network |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Transaction ID |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Affinity Category (reach)
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| In-Market Segment | Channel Grouping |
Data View Details: Age
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Basic Channel Grouping Path [MCF]
| First Interaction Conversions [MCF] | Total Conversions [MCF] |
| Total Conversion Value [MCF] | First Impression Conversions [MCF] |
| First Impression Value [MCF] | impression Assisted Conversions [MCF] |
| impression Assisted Value [MCF] | Source Path [MCF] |
| Medium Path [MCF] | Source / Medium Path [MCF] |
| Campaign Path [MCF] | Keyword Path [MCF] |
| AdWords Ad Content Path [MCF] | AdWords Ad Group ID Path [MCF] |
| AdWords Ad Group Path [MCF] | AdWords Campaign ID Path [MCF] |
| AdWords Campaign Path [MCF] | AdWords Creative ID Path [MCF] |
| AdWords Criteria ID Path [MCF] | AdWords Customer ID Path [MCF] |
| AdWords Destination URL Path [MCF] | AdWords Display URL Path [MCF] |
| AdWords Keyword Path [MCF] | AdWords Matched Search Query Path [MCF] |
| AdWords Placement Domain Path [MCF] | AdWords Placement URL Path [MCF] |
| Conversion Date [MCF] | Conversion Goal Number [MCF] |
| Conversion Type [MCF] | Path Length In Interactions(Histogram) [MCF] |
| Time Lag In Days(Histogram) [MCF] | Basic Channel Grouping [MCF] |
| Source [MCF] | Medium [MCF] |
| Source / Medium [MCF] | Campaign Name [MCF] |
| Keyword [MCF] | AdWords Ad Content [MCF] |
| AdWords Ad Group [MCF] | AdWords Ad Network Type [MCF] |
| AdWords Campaign [MCF] | AdWords Destination URL [MCF] |
| AdWords Display URL [MCF] | AdWords Keyword [MCF] |
| AdWords Matched Search Query [MCF] | AdWords Match Type [MCF] |
| AdWords Placement Domain [MCF] | AdWords Placement Type [MCF] |
| AdWords Placement URL [MCF] | AdWords Targeting Type [MCF] |
Data View Details: Browser
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Campaigns
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Impressions | Clicks |
| Cost | CPM |
| CPC | CTR |
| Cost per Transaction | Cost per Goal Conversion |
| Cost per Conversion | RPC |
| ROAS | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Revenue |
| Avg. Order Value | Per Session Value |
| Shipping | Tax |
| Total Value | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: City
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Continent
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Country
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Custom
| CPC | CPM |
| CTR | ROAS |
| RPC | Clicks |
| Cost | AdSense Ad Units |
| AdSense Ads Clicked | AdSense Impressions |
| AdSense CTR | AdSense Coverage |
| AdSense eCPM | AdSense Exits |
| AdSense Page Impressions | AdSense Revenue |
| AdSense Viewable Impression % | Assisted Conversions [MCF] |
| Assisted Value [MCF] | Avg. Document Content Loaded Time (sec) |
| Avg. Document Interactive Time (sec) | Avg. Domain Lookup Time (sec) |
| Avg. Value | Avg. Page Download Time (sec) |
| Avg. Page Load Time (sec) | Avg. Redirection Time (sec) |
| Avg. Time on Screen | Avg. Search Depth |
| Time after Search | Avg. Search Result Views |
| Avg. Server Connection Time (sec) | Avg. Server Response Time (sec) |
| Avg. Session Duration | Avg. Time on Page |
| Bounce Rate | Bounces |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Cost per Conversion | Cost per Goal Conversion |
| Cost per Transaction | Document Content Loaded Time (ms) |
| Document Interactive Time (ms) | DOM Latency Metrics Sample |
| Domain Lookup Time (ms) | Entrances / Pageviews |
| Entrances | Event Value |
| Events / Session with Event | % Exit |
| Exits | First Impression Conversions [MCF] |
| First Impression Value [MCF] | First Interaction Conversions [MCF] |
| First Interaction Value [MCF] | Total Abandonment Rate |
| Abandoned Funnels | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Per Search Goal Value |
| Per Session Goal Value | Hits |
| impression Assisted Conversions [MCF] | impression Assisted Value [MCF] |
| Impressions | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Quantity | Product Revenue |
| Avg. QTY | Last Interaction Conversions [MCF] |
| Last Interaction Value [MCF] | Local Product Revenue |
| Local Product Refund Amount | Local Refund Amount |
| Local Revenue | Local Shipping |
| Local Tax | New Users |
| Organic Searches | Page Download Time (ms) |
| Page Load Sample | Page Load Time (ms) |
| Page Value | Pageviews |
| Pages / Session | % New Sessions |
| % Search Refinements | % Sessions with Search |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Redirection Time (ms) | Refund Amount |
| Avg. Price | Avg. Order Value |
| Revenue per User | Screen Views |
| Screens / Session | Search Depth |
| Search Duration | % Search Exits |
| Search Exits | Site Search Goal Conversion Rate |
| Search Refinements | Results Pageviews |
| Sessions with Search | Total Unique Searches |
| Server Connection Time (ms) | Server Response Time (ms) |
| Session Duration | Number of Sessions per User |
| Sessions with Event | Social Actions |
| Actions Per Social Session | Speed Metrics Sample |
| Time on Page | Time on Screen |
| Total Conversion Value [MCF] | Total Conversions [MCF] |
| Total Events | Refunds |
| Total Value | Revenue |
| Per Session Value | Shipping |
| Tax | Transactions |
| Ecommerce Conversion Rate | Transactions per User |
| Unique Events | Unique Pageviews |
| Unique Purchases | Unique Screen Views |
| Unique Social Actions | Users |
| Ad Content | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| Ad Search Query | AdWords Ad Content [MCF] |
| AdWords Ad Content Path [MCF] | AdWords Ad Group [MCF] |
| AdWords Ad Group ID Path [MCF] | AdWords Ad Group Path [MCF] |
| AdWords Ad Network Type [MCF] | AdWords Campaign [MCF] |
| AdWords Campaign ID Path [MCF] | AdWords Campaign Path [MCF] |
| AdWords Creative ID Path [MCF] | AdWords Criteria ID Path [MCF] |
| AdWords Customer ID Path [MCF] | AdWords Destination URL [MCF] |
| AdWords Destination URL Path [MCF] | AdWords Display URL [MCF] |
| AdWords Display URL Path [MCF] | AdWords Keyword [MCF] |
| AdWords Keyword Path [MCF] | AdWords Match Type [MCF] |
| AdWords Matched Search Query [MCF] | AdWords Matched Search Query Path [MCF] |
| AdWords Placement Domain [MCF] | AdWords Placement Domain Path [MCF] |
| AdWords Placement Type [MCF] | AdWords Placement URL [MCF] |
| AdWords Placement URL Path [MCF] | AdWords Targeting Type [MCF] |
| Affiliation | App Name |
| App Version | Basic Channel Grouping [MCF] |
| Browser | Browser Version |
| Campaign Name [MCF] | Campaign Path [MCF] |
| Campaigns | Channel Grouping |
| Checkout Options | City |
| Continent | Conversion Date [MCF] |
| Conversion Goal Number [MCF] | Conversion Type [MCF] |
| Country | Data Source |
| Days Since Last Session | Days to Transaction |
| Device Category | Event Action |
| Event Category | Event Label |
| Exit Page | Exit Screen |
| Flash Version | Full Referrer |
| Goal Completion Location | Social Source Referral |
| HostName | Affinity Category (reach) |
| In-Market Segment | Other Category |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Java Support | Keyword |
| Keyword Path [MCF] | Landing Page Path |
| Landing Screen | Language |
| Date | Keyword [MCF] |
| Medium [MCF] | Source [MCF] |
| Source / Medium [MCF] | Medium |
| Medium Path [MCF] | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | Operating System |
| Operating System Version | Order Coupon Code |
| Page Depth | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Path Length In Interactions(Histogram) [MCF] |
| Previous Page Path | Product Brand |
| Product Category | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Name |
| Product SKU | Product Variant |
| Referral Path | Region |
| Screen Colors | Screen Depth |
| Screen Name | Screen Resolution |
| Search Destination Page | Site Search Category |
| Search Term | Refined Keyword |
| Search Used | Second Page |
| Count of Sessions | Session Duration |
| Sessions to Transaction | Shopping Stage |
| Social Network | Source |
| Source / Medium | Source / Medium Path [MCF] |
| Source Path [MCF] | Source Property Display Name |
| Sub Continent | Time Lag In Days(Histogram) [MCF] |
| Transaction ID | Age |
| User Defined Value | Gender |
| User Type |
Data View Details: Default Channel Grouping
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Impressions | Clicks |
| Cost | CPM |
| CPC | CTR |
| Cost per Transaction | Cost per Goal Conversion |
| Cost per Conversion | RPC |
| ROAS | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Revenue |
| Avg. Order Value | Per Session Value |
| Shipping | Tax |
| Total Value | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Keyword |
| Ad Content | Social Network |
| Social Source Referral | AdWords Ad Group |
| AdWords Ad Distribution Network | Ad Search Query |
| AdWords Ad Format | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment |
Data View Details: Device Category
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Impressions | Clicks |
| Cost | CPM |
| CPC | CTR |
| Cost per Transaction | Cost per Goal Conversion |
| Cost per Conversion | RPC |
| ROAS | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Revenue |
| Avg. Order Value | Per Session Value |
| Shipping | Tax |
| Total Value | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Keyword |
| Ad Content | Social Network |
| Social Source Referral | AdWords Ad Group |
| AdWords Ad Distribution Network | Ad Search Query |
| AdWords Ad Format | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Event Category
| Total Events | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Sessions | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| AdSense Exits | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Keyword |
| Ad Content | Social Network |
| Social Source Referral | AdWords Ad Group |
| AdWords Ad Distribution Network | Ad Search Query |
| AdWords Ad Format | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Page Depth | Search Term |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Action | Event Label |
| Transaction ID | Product SKU |
| Product Name | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Gender
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Goal Completion Location
| Goal Completions | Sessions |
| Goal Starts | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Date |
Data View Details: In-Market Segment
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | Channel Grouping |
Data View Details: Internal Promotion Name
| Transactions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Sessions | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Organic Searches | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Keyword
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Impressions | Clicks |
| Cost | CPM |
| CPC | CTR |
| Cost per Transaction | Cost per Goal Conversion |
| Cost per Conversion | RPC |
| ROAS | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Revenue |
| Avg. Order Value | Per Session Value |
| Shipping | Tax |
| Total Value | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Landing Page
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Language
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Latitude
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Longitude
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Metro
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Mobile Device Info
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Order Coupon Code
| Transactions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Sessions | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Organic Searches | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Social Network |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Other Category
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Page
| Pageviews | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Sessions | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Organic Searches | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Product
| Product Revenue | Quantity |
| Unique Purchases | Avg. Price |
| Avg. QTY | Buy-to-Detail Rate |
| Cart-to-Detail Rate | Product Adds To Cart |
| Product Checkouts | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Views | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue per Purchase | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | AdSense Revenue |
| AdSense Ad Units | AdSense Impressions |
| AdSense Ads Clicked | AdSense Page Impressions |
| AdSense CTR | AdSense eCPM |
| AdSense Exits | AdSense Viewable Impression % |
| AdSense Coverage | Users |
| New Users | % New Sessions |
| Number of Sessions per User | Sessions |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Keyword |
| Ad Content | Social Network |
| Social Source Referral | AdWords Ad Group |
| AdWords Ad Distribution Network | Ad Search Query |
| AdWords Ad Format | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Product Coupon Code
| Product Revenue | Quantity |
| Unique Purchases | Avg. Price |
| Avg. QTY | Buy-to-Detail Rate |
| Cart-to-Detail Rate | Product Adds To Cart |
| Product Checkouts | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Views | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue per Purchase | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | Local Product Revenue |
| Local Product Refund Amount | Date |
| User Type | Count of Sessions |
| User Defined Value | Session Duration |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Screen Resolution | HostName |
| Page | Page Title |
| Landing Page Path | Search Term |
| Screen Name | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Product SKU |
| Product Name | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Product Brand |
| Product Category (Enhanced Ecommerce) | Product List Name |
| Product List Position | Product Variant |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Product List Name
| Product Revenue | Quantity |
| Unique Purchases | Avg. Price |
| Avg. QTY | Buy-to-Detail Rate |
| Cart-to-Detail Rate | Product Adds To Cart |
| Product Checkouts | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Views | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue per Purchase | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | Local Product Revenue |
| Local Product Refund Amount | Date |
| User Type | Count of Sessions |
| User Defined Value | Session Duration |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Screen Resolution | HostName |
| Page | Page Title |
| Landing Page Path | Search Term |
| Screen Name | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Product SKU |
| Product Name | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Position | Product Variant |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Region
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Service Provider
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Site Search Status
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Social Network
Data View Details: Source / Medium
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Impressions | Clicks |
| Cost | CPM |
| CPC | CTR |
| Cost per Transaction | Cost per Goal Conversion |
| Cost per Conversion | RPC |
| ROAS | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Revenue |
| Avg. Order Value | Per Session Value |
| Shipping | Tax |
| Total Value | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | Date |
| User Type | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Transaction ID |
| Affiliation | Sessions to Transaction |
| Days to Transaction | Product SKU |
| Product Name | Product Category |
| Checkout Options | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Order Coupon Code |
| Product Brand | Product Category (Enhanced Ecommerce) |
| Product Coupon Code | Product List Name |
| Product List Position | Product Variant |
| Shopping Stage | Age |
| Gender | Other Category |
| Affinity Category (reach) | In-Market Segment |
| Channel Grouping |
Data View Details: Time
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Impressions | Clicks |
| Cost | CPM |
| CPC | CTR |
| Cost per Transaction | Cost per Goal Conversion |
| Cost per Conversion | RPC |
| ROAS | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Page Load Time (ms) |
| Page Load Sample | Avg. Page Load Time (sec) |
| Domain Lookup Time (ms) | Avg. Domain Lookup Time (sec) |
| Page Download Time (ms) | Avg. Page Download Time (sec) |
| Redirection Time (ms) | Avg. Redirection Time (sec) |
| Server Connection Time (ms) | Avg. Server Connection Time (sec) |
| Server Response Time (ms) | Avg. Server Response Time (sec) |
| Speed Metrics Sample | Document Interactive Time (ms) |
| Avg. Document Interactive Time (sec) | Document Content Loaded Time (ms) |
| Avg. Document Content Loaded Time (sec) | DOM Latency Metrics Sample |
| Screen Views | Unique Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Revenue |
| Avg. Order Value | Per Session Value |
| Shipping | Tax |
| Total Value | Local Revenue |
| Local Shipping | Local Tax |
| Local Product Revenue | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Views |
| Local Product Refund Amount | Local Refund Amount |
| Refund Amount | Revenue per User |
| Refunds | Transactions per User |
| Social Actions | Unique Social Actions |
| Actions Per Social Session | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Goal Completion Location | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: Transaction ID
| Revenue | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Sessions | Bounces |
| Bounce Rate | Session Duration |
| Avg. Session Duration | Hits |
| Organic Searches | Goal Starts |
| Goal Completions | Goal Value |
| Per Session Goal Value | Goal Conversion Rate |
| Abandoned Funnels | Total Abandonment Rate |
| Page Value | Entrances |
| Entrances / Pageviews | Pageviews |
| Pages / Session | Unique Pageviews |
| Time on Page | Avg. Time on Page |
| Exits | % Exit |
| Results Pageviews | Total Unique Searches |
| Avg. Search Result Views | Sessions with Search |
| % Sessions with Search | Search Depth |
| Avg. Search Depth | Search Refinements |
| % Search Refinements | Search Duration |
| Time after Search | Search Exits |
| % Search Exits | Site Search Goal Conversion Rate |
| Per Search Goal Value | Screen Views |
| Screens / Session | Time on Screen |
| Avg. Time on Screen | Total Events |
| Unique Events | Event Value |
| Avg. Value | Sessions with Event |
| Events / Session with Event | Transactions |
| Ecommerce Conversion Rate | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| User Defined Value | Session Duration |
| Referral Path | Full Referrer |
| Campaigns | Source |
| Medium | Source / Medium |
| Keyword | Ad Content |
| Social Network | Social Source Referral |
| AdWords Ad Group | AdWords Ad Distribution Network |
| Ad Search Query | AdWords Ad Format |
| Browser | Browser Version |
| Operating System | Operating System Version |
| Mobile Device Branding | Mobile Device Model |
| Mobile Input Selector | Mobile Device Info |
| Mobile Device Marketing Name | Device Category |
| Data Source | Continent |
| Sub Continent | Country |
| Region | Metro |
| City | Network Domain |
| Network Location | Flash Version |
| Java Support | Language |
| Screen Colors | Source Property Display Name |
| Screen Resolution | HostName |
| Page | Page Title |
| Landing Page Path | Second Page |
| Exit Page | Previous Page Path |
| Page Depth | Search Used |
| Search Term | Refined Keyword |
| Site Search Category | Search Destination Page |
| App Version | App Name |
| Screen Name | Screen Depth |
| Landing Screen | Exit Screen |
| Event Category | Event Action |
| Event Label | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: User Defined Value
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | User Type |
| Count of Sessions | Days Since Last Session |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Keyword |
| Ad Content | Social Network |
| Social Source Referral | AdWords Ad Group |
| AdWords Ad Distribution Network | Ad Search Query |
| AdWords Ad Format | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
Data View Details: User Type
| Sessions | Quantity |
| Unique Purchases | Avg. Price |
| Product Revenue | Avg. QTY |
| Buy-to-Detail Rate | Cart-to-Detail Rate |
| Product Adds To Cart | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue per Purchase |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| AdSense Revenue | AdSense Ad Units |
| AdSense Impressions | AdSense Ads Clicked |
| AdSense Page Impressions | AdSense CTR |
| AdSense eCPM | AdSense Exits |
| AdSense Viewable Impression % | AdSense Coverage |
| Users | New Users |
| % New Sessions | Number of Sessions per User |
| Bounces | Bounce Rate |
| Session Duration | Avg. Session Duration |
| Hits | Organic Searches |
| Goal Starts | Goal Completions |
| Goal Value | Per Session Goal Value |
| Goal Conversion Rate | Abandoned Funnels |
| Total Abandonment Rate | Page Value |
| Entrances | Entrances / Pageviews |
| Pageviews | Pages / Session |
| Unique Pageviews | Time on Page |
| Avg. Time on Page | Exits |
| % Exit | Results Pageviews |
| Total Unique Searches | Avg. Search Result Views |
| Sessions with Search | % Sessions with Search |
| Search Depth | Avg. Search Depth |
| Search Refinements | % Search Refinements |
| Search Duration | Time after Search |
| Search Exits | % Search Exits |
| Site Search Goal Conversion Rate | Per Search Goal Value |
| Page Load Time (ms) | Page Load Sample |
| Avg. Page Load Time (sec) | Domain Lookup Time (ms) |
| Avg. Domain Lookup Time (sec) | Page Download Time (ms) |
| Avg. Page Download Time (sec) | Redirection Time (ms) |
| Avg. Redirection Time (sec) | Server Connection Time (ms) |
| Avg. Server Connection Time (sec) | Server Response Time (ms) |
| Avg. Server Response Time (sec) | Speed Metrics Sample |
| Document Interactive Time (ms) | Avg. Document Interactive Time (sec) |
| Document Content Loaded Time (ms) | Avg. Document Content Loaded Time (sec) |
| DOM Latency Metrics Sample | Screen Views |
| Unique Screen Views | Screens / Session |
| Time on Screen | Avg. Time on Screen |
| Total Events | Unique Events |
| Event Value | Avg. Value |
| Sessions with Event | Events / Session with Event |
| Transactions | Ecommerce Conversion Rate |
| Revenue | Avg. Order Value |
| Per Session Value | Shipping |
| Tax | Total Value |
| Local Revenue | Local Shipping |
| Local Tax | Local Product Revenue |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Views | Local Product Refund Amount |
| Local Refund Amount | Refund Amount |
| Revenue per User | Refunds |
| Transactions per User | Social Actions |
| Unique Social Actions | Actions Per Social Session |
| Date | Count of Sessions |
| Days Since Last Session | User Defined Value |
| Session Duration | Referral Path |
| Full Referrer | Campaigns |
| Source | Medium |
| Source / Medium | Keyword |
| Ad Content | Social Network |
| Social Source Referral | AdWords Ad Group |
| AdWords Ad Distribution Network | Ad Search Query |
| AdWords Ad Format | Browser |
| Browser Version | Operating System |
| Operating System Version | Mobile Device Branding |
| Mobile Device Model | Mobile Input Selector |
| Mobile Device Info | Mobile Device Marketing Name |
| Device Category | Data Source |
| Continent | Sub Continent |
| Country | Region |
| Metro | City |
| Network Domain | Network Location |
| Flash Version | Java Support |
| Language | Screen Colors |
| Source Property Display Name | Screen Resolution |
| HostName | Page |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Page Title | Landing Page Path |
| Second Page | Exit Page |
| Previous Page Path | Page Depth |
| Search Used | Search Term |
| Refined Keyword | Site Search Category |
| Search Destination Page | App Version |
| App Name | Screen Name |
| Screen Depth | Landing Screen |
| Exit Screen | Event Category |
| Event Action | Event Label |
| Transaction ID | Affiliation |
| Sessions to Transaction | Days to Transaction |
| Product SKU | Product Name |
| Product Category | Checkout Options |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Order Coupon Code | Product Brand |
| Product Category (Enhanced Ecommerce) | Product Coupon Code |
| Product List Name | Product List Position |
| Product Variant | Shopping Stage |
| Age | Gender |
| Other Category | Affinity Category (reach) |
| In-Market Segment | Channel Grouping |
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Data View Details: Social Interactions