Google Analytics

Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.

Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
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TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Content
  • Adwords
  • Analytics Campaigns
  • Content Groups
  • Device / Source / Medium / Goal
  • Event
  • Events Device
  • Events/Page
  • Geo Breakdown
  • Geo with Source & Medium
  • Goal
  • Goal Locations
  • Goal Name / Source / Medium / Channel Grouping
  • Keywords
  • Organic Keywords
  • Page Performance
  • Page/Source/Medium
  • Product
  • Social Interactions
  • Traffic Sources
  • Transaction
  • User Types
  • Views

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • % New Sessions
  • Abandon Rate
  • Abandons
  • Ad Clicks
  • Ad Content
  • Ad Cost
  • AdSense Ads Viewed
  • AdSense CTR
  • AdSense eCPM
  • Adsense Ad Clicks
  • Adsense Ad Revenue
  • Adsense Ad Units Viewed
  • Adsense Exits
  • Adsense Page Impressions
  • Adwords AdGroup ID
  • Adwords Campaign ID
  • Analytics Campaign
  • Analytics Property
  • Analytics Property ID
  • Analytics View
  • Analytics View ID
  • Average Order Value
  • Avg. Session Duration
  • Avg. Time on Page
  • Avg. Unique Views
  • Avg. Value
  • Bounce Rate
  • Bounces
  • Browser
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign Name
  • City
  • Client
  • Completions
  • Content Group ID
  • Conversion Rate
  • Cost Per Conversion
  • Cost Per Goal Conversion
  • Cost Per Transaction
  • Country
  • Date
  • Default Channel Grouping
  • Device Category
  • E-commerce Conversion Rate
  • E-commerce Item Quantity
  • E-commerce Per Session Value
  • E-commerce Revenue
  • E-commerce Transactions
  • E-commerce Unique Purchases
  • Entrance Rate
  • Entrances
  • Event Action
  • Event Category
  • Event Label
  • Event Value
  • Events / Sessions with Event
  • Exits
  • Flex Mapping Key
  • Flex Mapping Name
  • Goal Abandon Rate
  • Goal Completion Location
  • Goal Completions
  • Goal Conversion Rate
  • Goal ID
  • Goal Name
  • Goal Starts
  • Goal Type
  • Goal Value
  • Goal Value per Session
  • Goal Value per Visit
  • Hostname
  • Impressions
  • Keyword
  • Landing Page Group
  • Medium
  • Metro
  • Mobile Device Info
  • New Users
  • Page Group
  • Page Title
  • Pages / Session
  • Pageviews
  • Previous Page Group
  • Product
  • Product Revenue
  • Product SKU
  • Quantity
  • Region
  • Revenue
  • Screen Views
  • Screen Views per Session
  • Sessions
  • Sessions with Event
  • Shipping
  • Social Interaction Network
  • Source
  • Source/Medium
  • Starts
  • Tax
  • Total Events
  • Transaction ID
  • Transactions
  • Unique Events
  • Unique Pageviews
  • Unique Purchases
  • User Type
  • Users
  • Value

Data View Details: Ad Content

  • % New Sessions
  • Ad Content
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • New Users
  • Pages / Session
  • Pageviews
  • Sessions

Data View Details: Adwords

  • Ad Clicks
  • Ad Cost
  • Adwords AdGroup ID
  • Adwords Campaign ID
  • Analytics Campaign
  • Analytics Property
  • Analytics Property ID
  • CPC
  • CPM
  • CTR
  • Campaign Name
  • Client
  • Cost Per Conversion
  • Cost Per Goal Conversion
  • Cost Per Transaction
  • Date
  • Flex Mapping Name
  • Impressions

Data View Details: Analytics Campaigns

  • % New Sessions
  • AdSense CTR
  • AdSense eCPM
  • Adsense Ad Clicks
  • Adsense Ad Revenue
  • Adsense Ad Units Viewed
  • Adsense Exits
  • Adsense Page Impressions
  • Analytics Property
  • Analytics Property ID
  • Average Order Value
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign
  • Campaign Name
  • Client
  • Date
  • E-commerce Conversion Rate
  • E-commerce Item Quantity
  • E-commerce Per Session Value
  • E-commerce Revenue
  • E-commerce Transactions
  • E-commerce Unique Purchases
  • Flex Mapping Name
  • Goal Abandon Rate
  • Goal Completions
  • Goal Conversion Rate
  • Goal Starts
  • Goal Value
  • Goal Value per Visit
  • New Users
  • Pages / Session
  • Pageviews
  • Screen Views
  • Screen Views per Session
  • Sessions
  • Unique Pageviews
  • Users

Data View Details: Content Groups

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Avg. Unique Views
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Content Group ID
  • Date
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • Landing Page Group
  • New Users
  • Page Group
  • Pages / Session
  • Pageviews
  • Previous Page Group
  • Sessions

Data View Details: Device / Source / Medium / Goal

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Default Channel Grouping
  • Device Category
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • Medium
  • New Users
  • Pages / Session
  • Pageviews
  • Sessions
  • Source
  • Source/Medium
  • Unique Pageviews

Data View Details: Event

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Avg. Time on Page
  • Avg. Value
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Entrances
  • Event Action
  • Event Category
  • Event Label
  • Event Value
  • Events / Sessions with Event
  • Exits
  • Flex Mapping Name
  • New Users
  • Pages / Session
  • Pageviews
  • Screen Views
  • Sessions
  • Sessions with Event
  • Total Events
  • Users

Data View Details: Events Device

  • Analytics Property
  • Analytics Property ID
  • Avg. Value
  • Browser
  • Campaign Name
  • Client
  • Date
  • Device Category
  • Event Action
  • Event Category
  • Event Label
  • Event Value
  • Events / Sessions with Event
  • Flex Mapping Name
  • Mobile Device Info
  • Sessions with Event
  • Total Events

Data View Details: Events/Page

  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Event Action
  • Event Category
  • Event Label
  • Event Value
  • Flex Mapping Name
  • Medium
  • New Users
  • Pageviews
  • Sessions
  • Sessions with Event
  • Source
  • Total Events
  • Unique Events
  • Users

Data View Details: Geo Breakdown

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Average Order Value
  • Avg. Session Duration
  • Bounce Rate
  • Campaign Name
  • City
  • Client
  • Country
  • Date
  • E-commerce Item Quantity
  • E-commerce Revenue
  • E-commerce Transactions
  • E-commerce Unique Purchases
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Starts
  • Goal Value
  • Goal Value Per Visit
  • Metro
  • New Users
  • Pages / Session
  • Pageviews
  • Region
  • Sessions
  • Unique Pageviews
  • Users

Data View Details: Geo with Source & Medium

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • City
  • Client
  • Country
  • Date
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Starts
  • Goal Value
  • Goal Value Per Visit
  • Medium
  • Metro
  • New Users
  • Pages / Session
  • Pageviews
  • Region
  • Sessions
  • Source

Data View Details: Goal

  • Abandon Rate
  • Abandons
  • Analytics Property
  • Analytics Property ID
  • Campaign Name
  • Client
  • Completions
  • Conversion Rate
  • Date
  • Flex Mapping Name
  • Goal ID
  • Goal Name
  • Goal Type
  • Goal Value per Session
  • New Users
  • Sessions
  • Starts
  • Unique Pageviews
  • Users
  • Value

Data View Details: Goal Locations

  • Abandon Rate
  • Abandons
  • Analytics Property
  • Analytics Property ID
  • Campaign Name
  • Client
  • Completions
  • Conversion Rate
  • Date
  • Flex Mapping Name
  • Goal Completion Location
  • Goal ID
  • Goal Name
  • Goal Type
  • Goal Value per Session
  • Sessions
  • Starts
  • Value

Data View Details: Goal Name / Source / Medium / Channel Grouping

  • Abandon Rate
  • Abandons
  • Analytics Property
  • Analytics Property ID
  • Campaign Name
  • Client
  • Completions
  • Conversion Rate
  • Date
  • Default Channel Grouping
  • Flex Mapping Name
  • Goal ID
  • Goal Name
  • Goal Type
  • Goal Value per Session
  • Medium
  • Sessions
  • Source
  • Starts
  • Value

Data View Details: Keywords

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Default Channel Grouping
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • Keyword
  • Medium
  • New Users
  • Pages / Session
  • Pageviews
  • Sessions
  • Unique Pageviews
  • Users

Data View Details: Organic Keywords

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • Keyword
  • New Users
  • Pages / Session
  • Pageviews
  • Sessions
  • Unique Pageviews
  • Users

Data View Details: Page Performance

  • % New Sessions
  • AdSense CTR
  • AdSense eCPM
  • Adsense Ad Clicks
  • Adsense Ad Revenue
  • Adsense Ad Units Viewed
  • Adsense Exits
  • Adsense Page Impressions
  • Analytics Property
  • Analytics Property ID
  • Average Order Value
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • E-commerce Conversion Rate
  • E-commerce Item Quantity
  • E-commerce Per Session Value
  • E-commerce Revenue
  • E-commerce Transactions
  • E-commerce Unique Purchases
  • Entrance Rate
  • Entrances
  • Exits
  • Flex Mapping Name
  • Goal Abandon Rate
  • Goal Completions
  • Goal Conversion Rate
  • Goal Starts
  • Goal Value
  • Goal Value per Visit
  • Hostname
  • New Users
  • Page Title
  • Pages / Session
  • Pageviews
  • Screen Views
  • Screen Views per Session
  • Sessions
  • Unique Pageviews
  • Users

Data View Details: Page/Source/Medium

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Avg. Time on Page
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Entrances
  • Exits
  • Flex Mapping Name
  • Hostname
  • Medium
  • New Users
  • Page Title
  • Pages / Session
  • Pageviews
  • Screen Views
  • Sessions
  • Source
  • Unique Pageviews
  • Users

Data View Details: Product

  • Analytics Property
  • Analytics Property ID
  • Campaign Name
  • Client
  • Date
  • Flex Mapping Name
  • New Users
  • Product
  • Product Revenue
  • Product SKU
  • Quantity
  • Sessions
  • Transaction ID
  • Unique Pageviews
  • Unique Purchases
  • Users

Data View Details: Social Interactions

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Default Channel Grouping
  • Flex Mapping Name
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • New Users
  • Pages / Session
  • Pageviews
  • Sessions
  • Social Interaction Network

Data View Details: Traffic Sources

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Average Order Value
  • Avg. Session Duration
  • Bounce Rate
  • Campaign Name
  • Client
  • Date
  • Default Channel Grouping
  • E-commerce Conversion Rate
  • E-commerce Item Quantity
  • E-commerce Per Session Value
  • E-commerce Revenue
  • E-commerce Transactions
  • E-commerce Unique Purchases
  • Flex Mapping Name
  • Goal Abandon Rate
  • Goal Completions
  • Goal Conversion Rate
  • Goal Starts
  • Goal Value
  • Goal Value Per Visit
  • Medium
  • New Users
  • Pages / Session
  • Pageviews
  • Screen Views
  • Screen Views per Session
  • Sessions
  • Source
  • Unique Pageviews
  • Users

Data View Details: Transaction

  • Analytics Property
  • Analytics Property ID
  • Campaign Name
  • Client
  • Date
  • Flex Mapping Name
  • New Users
  • Revenue
  • Sessions
  • Shipping
  • Tax
  • Transaction ID
  • Transactions
  • Unique Pageviews
  • Users

Data View Details: User Types

  • % New Sessions
  • Analytics Property
  • Analytics Property ID
  • Avg. Session Duration
  • Avg. Time on Page
  • Bounce Rate
  • Bounces
  • Campaign Name
  • Client
  • Date
  • Entrances
  • Exits
  • Flex Mapping Name
  • Pages / Session
  • Pageviews
  • Screen Views
  • Sessions
  • User Type
  • Users

Data View Details: Views

  • % New Sessions
  • AdSense Ad Clicks
  • AdSense Ad Revenue
  • AdSense Ad Units Viewed
  • AdSense Ads Viewed
  • AdSense CTR
  • AdSense Exits
  • AdSense Page Impressions
  • AdSense eCPM
  • Analytics Property
  • Analytics Property ID
  • Analytics View
  • Analytics View ID
  • Average Order Value
  • Avg. Session Duration
  • Bounce Rate
  • Campaign Name
  • Date
  • E-commerce Conversion Rate
  • E-commerce Item Quantity
  • E-commerce Per Session Value
  • E-commerce Revenue
  • E-commerce Transactions
  • E-commerce Unique Purchases
  • Flex Mapping Key
  • Flex Mapping Name
  • Goal Abandon Rate
  • Goal Completions
  • Goal Conversion Rate
  • Goal Starts
  • Goal Value
  • Goal Value Per Visit
  • New Users
  • Pages / Session
  • Pageviews
  • Screen Views
  • Screen Views per Session
  • Sessions
  • Unique Pageviews
  • Users

HOW TO

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