Google Analytics

Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

% New Sessions Abandon Rate
Abandons Ad Clicks
Ad Content Ad Cost
AdSense Ad Clicks AdSense Ad Revenue
AdSense Ad Units Viewed AdSense Ads Viewed
AdSense CTR AdSense Exits
AdSense Page Impressions AdSense eCPM
Adsense Ad Clicks Adsense Ad Revenue
Adsense Ad Units Viewed Adsense Exits
Adsense Page Impressions Adwords AdGroup ID
Adwords Campaign ID Analytics Campaign
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View ID Analytics View Timezone
Average Order Value Avg. Session Duration
Avg. Time on Page Avg. Unique Views
Avg. Value Bounce Rate
Bounces Browser
CPC CPM
CTR Campaign Name
City Client Name
Completions Content Group ID
Conversion Rate Cost Per Conversion
Cost Per Goal Conversion Cost Per Transaction
Country Date
Default Channel Grouping Device Category
E-commerce Conversion Rate E-commerce Item Quantity
E-commerce Per Session Value E-commerce Revenue
E-commerce Transactions E-commerce Unique Purchases
Entrance Rate Entrances
Event Action Event Category
Event Label Event Value
Events / Sessions with Event Exit Page
Exits Flex Mapping Key
Flex Mapping Name Goal Abandon Rate
Goal Completion Location Goal Completions
Goal Conversion Rate Goal ID
Goal Name Goal Starts
Goal Type Goal Value
Goal Value Per Visit Goal Value per Session
Goal Value per Visit Hostname
Impressions Keyword
Landing Page Landing Page Group
Medium Metro
Mobile Device Info New Users
Page Group Page Path
Page Title Pages / Session
Pageviews Previous Page Group
Product Product Revenue
Product SKU Quantity
Region Revenue
Screen Views Screen Views per Session
Sessions Sessions with Event
Shipping Social Interaction Network
Source Source/Medium
Starts Tax
Total Events Transaction ID
Transactions Unique Events
Unique Pageviews Unique Purchases
User Type Users
Value View in Google Analytics

% New Sessions Ad Content
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Avg. Session Duration
Bounce Rate Bounces
Campaign Name Client Name
Date Flex Mapping Name
Goal Completions Goal Conversion Rate
Goal Value New Users
Pages / Session Pageviews
Sessions

Ad Clicks Ad Cost
Adwords AdGroup ID Adwords Campaign ID
Analytics Campaign Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
CPC CPM
CTR Campaign Name
Client Name Cost Per Conversion
Cost Per Goal Conversion Cost Per Transaction
Date Flex Mapping Name
Impressions

% New Sessions AdSense CTR
AdSense eCPM Adsense Ad Clicks
Adsense Ad Revenue Adsense Ad Units Viewed
Adsense Exits Adsense Page Impressions
Analytics Campaign Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Average Order Value Avg. Session Duration
Bounce Rate Bounces
Campaign Name Client Name
Date E-commerce Conversion Rate
E-commerce Item Quantity E-commerce Per Session Value
E-commerce Revenue E-commerce Transactions
E-commerce Unique Purchases Flex Mapping Name
Goal Abandon Rate Goal Completions
Goal Conversion Rate Goal Starts
Goal Value Goal Value per Visit
New Users Pages / Session
Pageviews Screen Views
Screen Views per Session Sessions
Unique Pageviews Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Avg. Unique Views
Bounce Rate Bounces
Campaign Name Client Name
Content Group ID Date
Flex Mapping Name Goal Completions
Goal Conversion Rate Goal Value
Landing Page Group New Users
Page Group Pages / Session
Pageviews Previous Page Group
Sessions

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Bounce Rate
Bounces Campaign Name
Client Name Date
Default Channel Grouping Device Category
Flex Mapping Name Goal Completions
Goal Conversion Rate Goal Value
Medium New Users
Pages / Session Pageviews
Sessions Source
Source/Medium Unique Pageviews

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Avg. Time on Page
Avg. Value Bounce Rate
Bounces Campaign Name
Client Name Date
Entrances Event Action
Event Category Event Label
Event Value Events / Sessions with Event
Exits Flex Mapping Name
New Users Pages / Session
Pageviews Screen Views
Sessions Sessions with Event
Total Events Users

Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Avg. Value
Browser Campaign Name
Client Name Date
Device Category Event Action
Event Category Event Label
Event Value Events / Sessions with Event
Flex Mapping Name Mobile Device Info
Sessions with Event Total Events

Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Avg. Session Duration
Bounces Campaign Name
Client Name Date
Event Action Event Category
Event Label Event Value
Flex Mapping Name Medium
New Users Page Path
Pageviews Sessions
Sessions with Event Source
Total Events Unique Events
Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Average Order Value Avg. Session Duration
Bounce Rate Campaign Name
City Client Name
Country Date
E-commerce Item Quantity E-commerce Revenue
E-commerce Transactions E-commerce Unique Purchases
Flex Mapping Name Goal Completions
Goal Conversion Rate Goal Starts
Goal Value Goal Value Per Visit
Metro New Users
Pages / Session Pageviews
Region Sessions
Unique Pageviews Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Bounce Rate
Bounces Campaign Name
City Client Name
Country Date
Flex Mapping Name Goal Completions
Goal Conversion Rate Goal Starts
Goal Value Goal Value Per Visit
Medium Metro
New Users Pages / Session
Pageviews Region
Sessions Source

Abandon Rate Abandons
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Campaign Name
Client Name Completions
Conversion Rate Date
Default Channel Grouping Flex Mapping Name
Goal ID Goal Name
Goal Type Goal Value per Session
Medium Sessions
Source Starts
Value

Abandon Rate Abandons
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Campaign Name
Client Name Completions
Conversion Rate Date
Flex Mapping Name Goal ID
Goal Name Goal Type
Goal Value per Session New Users
Sessions Starts
Unique Pageviews Users
Value

Abandon Rate Abandons
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Campaign Name
Client Name Completions
Conversion Rate Date
Flex Mapping Name Goal Completion Location
Goal ID Goal Name
Goal Type Goal Value per Session
Sessions Starts
Value

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Bounce Rate
Bounces Campaign Name
Client Name Date
Default Channel Grouping Flex Mapping Name
Goal Completions Goal Conversion Rate
Goal Value Keyword
Medium New Users
Pages / Session Pageviews
Sessions Unique Pageviews
Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Bounce Rate
Bounces Campaign Name
Client Name Date
Flex Mapping Name Goal Completions
Goal Conversion Rate Goal Value
Keyword New Users
Pages / Session Pageviews
Sessions Unique Pageviews
Users

% New Sessions AdSense CTR
AdSense eCPM Adsense Ad Clicks
Adsense Ad Revenue Adsense Ad Units Viewed
Adsense Exits Adsense Page Impressions
Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Average Order Value
Avg. Session Duration Bounce Rate
Bounces Campaign Name
Client Name Date
E-commerce Conversion Rate E-commerce Item Quantity
E-commerce Per Session Value E-commerce Revenue
E-commerce Transactions E-commerce Unique Purchases
Entrance Rate Entrances
Exit Page Exits
Flex Mapping Name Goal Abandon Rate
Goal Completions Goal Conversion Rate
Goal Starts Goal Value
Goal Value per Visit Hostname
Landing Page New Users
Page Path Page Title
Pages / Session Pageviews
Screen Views Screen Views per Session
Sessions Unique Pageviews
Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Avg. Time on Page
Bounce Rate Bounces
Campaign Name Client Name
Date Entrances
Exits Flex Mapping Name
Hostname Medium
New Users Page Path
Page Title Pages / Session
Pageviews Screen Views
Sessions Source
Unique Pageviews Users

Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Campaign Name
Client Name Date
Flex Mapping Name New Users
Product Product Revenue
Product SKU Quantity
Sessions Transaction ID
Unique Pageviews Unique Purchases
Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Bounce Rate
Bounces Campaign Name
Client Name Date
Default Channel Grouping Flex Mapping Name
Goal Completions Goal Conversion Rate
Goal Value New Users
Pages / Session Pageviews
Sessions Social Interaction Network

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Average Order Value Avg. Session Duration
Bounce Rate Campaign Name
Client Name Date
Default Channel Grouping E-commerce Conversion Rate
E-commerce Item Quantity E-commerce Per Session Value
E-commerce Revenue E-commerce Transactions
E-commerce Unique Purchases Flex Mapping Name
Goal Abandon Rate Goal Completions
Goal Conversion Rate Goal Starts
Goal Value Goal Value Per Visit
Medium New Users
Pages / Session Pageviews
Screen Views Screen Views per Session
Sessions Source
Unique Pageviews Users

Analytics Property Analytics Property ID
Analytics View Analytics View Currency
Analytics View Timezone Campaign Name
Client Name Date
Flex Mapping Name New Users
Revenue Sessions
Shipping Tax
Transaction ID Transactions
Unique Pageviews Users

% New Sessions Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View Timezone
Avg. Session Duration Avg. Time on Page
Bounce Rate Bounces
Campaign Name Client Name
Date Entrances
Exits Flex Mapping Name
Pages / Session Pageviews
Screen Views Sessions
User Type Users

% New Sessions AdSense Ad Clicks
AdSense Ad Revenue AdSense Ad Units Viewed
AdSense Ads Viewed AdSense CTR
AdSense Exits AdSense Page Impressions
AdSense eCPM Analytics Property
Analytics Property ID Analytics View
Analytics View Currency Analytics View ID
Analytics View Timezone Average Order Value
Avg. Session Duration Bounce Rate
Campaign Name Date
E-commerce Conversion Rate E-commerce Item Quantity
E-commerce Per Session Value E-commerce Revenue
E-commerce Transactions E-commerce Unique Purchases
Flex Mapping Key Flex Mapping Name
Goal Abandon Rate Goal Completions
Goal Conversion Rate Goal Starts
Goal Value Goal Value Per Visit
New Users Pages / Session
Pageviews Screen Views
Screen Views per Session Sessions
Unique Pageviews Users
View in Google Analytics

% Exit % New Sessions
% Search Exits % Search Refinements
% Sessions with Search Abandoned Funnels
Actions Per Social Session Ad Content
Ad Search Query AdSense Ad Units
AdSense Ads Clicked AdSense CTR
AdSense Coverage AdSense Exits
AdSense Impressions AdSense Page Impressions
AdSense Revenue AdSense Viewable Impression %
AdSense eCPM AdWords Ad Content Path [MCF]
AdWords Ad Content [MCF] AdWords Ad Distribution Network
AdWords Ad Format AdWords Ad Group
AdWords Ad Group ID Path [MCF] AdWords Ad Group Path [MCF]
AdWords Ad Group [MCF] AdWords Ad Network Type [MCF]
AdWords Campaign ID Path [MCF] AdWords Campaign Path [MCF]
AdWords Campaign [MCF] AdWords Creative ID Path [MCF]
AdWords Criteria ID Path [MCF] AdWords Customer ID Path [MCF]
AdWords Destination URL Path [MCF] AdWords Destination URL [MCF]
AdWords Display URL Path [MCF] AdWords Display URL [MCF]
AdWords Keyword Path [MCF] AdWords Keyword [MCF]
AdWords Match Type [MCF] AdWords Matched Search Query Path [MCF]
AdWords Matched Search Query [MCF] AdWords Placement Domain Path [MCF]
AdWords Placement Domain [MCF] AdWords Placement Type [MCF]
AdWords Placement URL Path [MCF] AdWords Placement URL [MCF]
AdWords Targeting Type [MCF] Affiliation
Affinity Category (reach) Age
App Name App Version
Assisted Conversions [MCF] Assisted Value [MCF]
Avg. Document Content Loaded Time (sec) Avg. Document Interactive Time (sec)
Avg. Domain Lookup Time (sec) Avg. Order Value
Avg. Page Download Time (sec) Avg. Page Load Time (sec)
Avg. Price Avg. QTY
Avg. Redirection Time (sec) Avg. Search Depth
Avg. Search Result Views Avg. Server Connection Time (sec)
Avg. Server Response Time (sec) Avg. Session Duration
Avg. Time on Page Avg. Time on Screen
Avg. Value Basic Channel Grouping [MCF]
Bounce Rate Bounces
Browser Browser Version
Buy-to-Detail Rate CPC
CPM CTR
Campaign Name [MCF] Campaign Path [MCF]
Campaigns Cart-to-Detail Rate
Channel Grouping Checkout Options
City Clicks
Continent Conversion Date [MCF]
Conversion Goal Number [MCF] Conversion Type [MCF]
Cost Cost per Conversion
Cost per Goal Conversion Cost per Transaction
Count of Sessions Country
DOM Latency Metrics Sample Data Source
Date Days Since Last Session
Days to Transaction Device Category
Document Content Loaded Time (ms) Document Interactive Time (ms)
Domain Lookup Time (ms) Ecommerce Conversion Rate
Entrances Entrances / Pageviews
Event Action Event Category
Event Label Event Value
Events / Session with Event Exit Page
Exit Screen Exits
First Impression Conversions [MCF] First Impression Value [MCF]
First Interaction Conversions [MCF] First Interaction Value [MCF]
Flash Version Full Referrer
Gender Goal Completion Location
Goal Completions Goal Conversion Rate
Goal Starts Goal Value
Hits HostName
Impressions In-Market Segment
Internal Promotion CTR Internal Promotion Clicks
Internal Promotion Creative Internal Promotion ID
Internal Promotion Name Internal Promotion Position
Internal Promotion Views Java Support
Keyword Keyword Path [MCF]
Keyword [MCF]