Facebook Insights
Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
- CTA
- Comments
- Latest Demographics
- Lifetime Page Likes by City
- Lifetime Page Likes by Country
- Lifetime Page Likes by Language
- Page Likes By Like Source
- Pages
- Posts
- Reviews
- Videos
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
- 10s Viewed
- Age Group
- Android App ID
- Android Deep Link
- Android Destination Type
- Android Package Name
- Android URL
- Angry
- Attachment Description
- Attachment Media Height
- Attachment Media Source
- Attachment Media Type
- Attachment Media Width
- Attachment Target ID
- Attachment Target URL
- Attachment Target Unshimmed URL
- Attachment Title
- Attachment Type
- Attachment URL
- Attachment Unshimmed URL
- Author ID
- Author Name
- Autoplayed 10s Viewed
- Autoplayed Page Video Views
- Autoplayed Videos
- Avg Time Watched
- CTA Button Clicks
- CTA Button Unique Click
- CTA ID
- CTA Intl Number
- CTA Type
- Care
- City
- Clicked Videos
- Clicked Videos 10s Viewed
- Clicked to Play Page Video Views
- Client
- Comment ID
- Comments
- Country
- Created Time
- Creation Time
- Date
- Description
- Email Address
- Embed HTML
- Embeddable
- Engaged Users
- Fans Reached
- Females
- Haha
- Impressions
- Impressions to Fans
- Impressions to Non-Fans
- Instagram Eligibility
- Iphone App ID
- Iphone Deep Link
- Iphone Destination Type
- Iphone URL
- Is Instagram Eligible
- Language
- Length
- Lifetime Page Likes
- Like Source
- Likes
- Likes, comments and shares
- Link Clicks
- Love
- Males
- Manage in Facebook
- Message
- Minutes Viewed
- Negative Feedback From Users
- Non-Fans Reached
- Organic Impressions
- Organic Impressions of your posts
- Organic Page Video Views
- Organic View Time
- Organic Views
- Organic Views 10s
- Other Clicks
- Page
- Page ID
- Page Likes
- Page Video Complete Autoplayed Views
- Page Video Complete Repeat Views
- Page Video Complete Unique Views
- Page Video Complete Views
- Page Video Complete Views Click to Play
- Page Video Organic Complete Views
- Page Video Paid Complete Views
- Page Video Views
- Pageviews
- Paid Impressions
- Paid Impressions of your posts
- Paid Impressions to Fans
- Paid Page Video Views
- Paid Views
- Paid Views 10s
- People Reached
- People Talking About This
- Photo View
- Positive Feedback From Users
- Post Complete Unique Views
- Post Content
- Post Content (Internal)
- Post ID
- Post Preview
- Post Video Average Time Watched
- Post Video Complete Organic Views
- Post Video Complete Paid Unique Views
- Post Video Complete Paid Views
- Post Video Complete Unique Views
- Post Video Complete Views
- Post Video Complete Views Clicked to Play
- Post Video Views
- Publication Date
- Reach - Organic
- Reach - Paid
- Reach Last 28 Days
- Reach Last 7 Days
- Reactions Like
- Reactions, comments and shares
- Recommendation Type
- Repeat Views
- Response Time
- Review Text
- Reviewer
- Sad
- Shares
- Source
- Status
- Thumbnail
- Title
- Total
- Total 10s Auto Played Views
- Total 10s Clicked To Play Views
- Total 10s Organic Views
- Total 10s Paid Views
- Total 10s Sound On Views
- Total 10s Unique Views
- Total 10s Views
- Total Angry
- Total Autoplayed Views
- Total Cares
- Total Clicked To Play Views
- Total Clicks
- Total Comments
- Total Complete Auto Played Views
- Total Complete Clicked To Play Views
- Total Complete Organic Unique Views
- Total Complete Organic Views
- Total Complete Paid Unique Views
- Total Complete Paid Views
- Total Complete Unique Views
- Total Complete Views
- Total Fan Impressions
- Total Fan Paid Impressions
- Total Fan Paid Unique Impressions
- Total Fan Unique Impressions
- Total Haha
- Total Impressions
- Total Impressions of your posts
- Total Likes
- Total Love
- Total Minutes Views
- Total Organic Impressions
- Total Organic Time Views
- Total Organic Unique Impressions
- Total Organic Views
- Total Paid Impressions
- Total Paid Time Views
- Total Paid Unique Impressions
- Total Paid Views
- Total Posts
- Total Reach
- Total Sad
- Total Shares
- Total Sound On Views
- Total Unique Impressions
- Total Unique Organic Views
- Total Unique Paid Views
- Total Unique Views
- Total Views
- Total Viral Impressions
- Total Viral Unique Impressions
- Total Wow
- Type
- Undefined Gender
- Unique 10s Viewed
- Unique Organic Views
- Unique Paid Impressions to Fans
- Unique Paid Views
- Unique Viewers
- Unique Viral Impressions
- Universal Video Id
- Unlikes
- Updated Time
- Video ID
- Video Length
- Video Play
- Video Views 10s with Sound On
- Video Views with Sound On
- Viral Impressions
- Viral Impressions of your posts
- Web Destination Type
- Web URL
- Wow
Data View Details: CTA
- Android App ID
- Android Deep Link
- Android Destination Type
- Android Package Name
- Android URL
- CTA ID
- CTA Intl Number
- CTA Type
- Client
- Created Time
- Date
- Description
- Email Address
- Iphone App ID
- Iphone Deep Link
- Iphone Destination Type
- Iphone URL
- Page
- Page ID
- Status
- Updated Time
- Web Destination Type
- Web URL
Data View Details: Comments
- Author ID
- Author Name
- Comment ID
- Created Time
- Date
- Message
- Page
- Post Content
- Post ID
- Publication Date
- Type
Data View Details: Latest Demographics
- Age Group
- Date
- Females
- Males
- Page
- Total
- Undefined Gender
Data View Details: Lifetime Page Likes by City
- City
- Date
- Lifetime Page Likes
- Page
Data View Details: Lifetime Page Likes by Country
- Country
- Date
- Lifetime Page Likes
- Page
Data View Details: Lifetime Page Likes by Language
- Date
- Language
- Lifetime Page Likes
- Page
Data View Details: Page Likes By Like Source
- Date
- Like Source
- Page
- Page Likes
Data View Details: Pages
- Autoplayed Page Video Views
- CTA Button Clicks
- CTA Button Unique Click
- Clicked to Play Page Video Views
- Date
- Description
- Engaged Users
- Likes
- Manage in Facebook
- Negative Feedback From Users
- Organic Impressions
- Organic Impressions of your posts
- Organic Page Video Views
- Page
- Page ID
- Page Video Complete Autoplayed Views
- Page Video Complete Repeat Views
- Page Video Complete Unique Views
- Page Video Complete Views
- Page Video Complete Views Click to Play
- Page Video Organic Complete Views
- Page Video Paid Complete Views
- Page Video Views
- Pageviews
- Paid Impressions
- Paid Impressions of your posts
- Paid Page Video Views
- People Talking About This
- Positive Feedback From Users
- Post Complete Unique Views
- Post Video Complete Organic Views
- Post Video Complete Paid Views
- Post Video Complete Views
- Post Video Complete Views Clicked to Play
- Reach Last 28 Days
- Reach Last 7 Days
- Repeat Views
- Response Time
- Total Angry
- Total Cares
- Total Comments
- Total Haha
- Total Impressions
- Total Impressions of your posts
- Total Likes
- Total Love
- Total Posts
- Total Reach
- Total Sad
- Total Shares
- Total Wow
- Unlikes
- Viral Impressions
- Viral Impressions of your posts
Data View Details: Posts
- 10s Viewed
- Angry
- Attachment Description
- Attachment Media Height
- Attachment Media Source
- Attachment Media Type
- Attachment Media Width
- Attachment Target ID
- Attachment Target URL
- Attachment Target Unshimmed URL
- Attachment Title
- Attachment Type
- Attachment URL
- Attachment Unshimmed URL
- Autoplayed 10s Viewed
- Autoplayed Videos
- Care
- Clicked Videos
- Clicked Videos 10s Viewed
- Comments
- Date
- Fans Reached
- Haha
- Impressions
- Impressions to Fans
- Impressions to Non-Fans
- Instagram Eligibility
- Likes
- Likes, comments and shares
- Link Clicks
- Love
- Minutes Viewed
- Non-Fans Reached
- Organic Impressions
- Organic View Time
- Organic Views
- Organic Views 10s
- Other Clicks
- Page
- Paid Impressions
- Paid Impressions to Fans
- Paid Views
- Paid Views 10s
- People Reached
- Photo View
- Post Content
- Post Content (Internal)
- Post ID
- Post Preview
- Post Video Average Time Watched
- Post Video Complete Organic Views
- Post Video Complete Paid Unique Views
- Post Video Complete Paid Views
- Post Video Complete Unique Views
- Post Video Views
- Publication Date
- Reach - Organic
- Reach - Paid
- Reactions Like
- Reactions, comments and shares
- Sad
- Shares
- Thumbnail
- Total Clicks
- Total Reach
- Unique 10s Viewed
- Unique Organic Views
- Unique Paid Impressions to Fans
- Unique Paid Views
- Unique Viewers
- Unique Viral Impressions
- Video Length
- Video Play
- Video Views 10s with Sound On
- Video Views with Sound On
- Viral Impressions
- Wow
Data View Details: Reviews
- Creation Time
- Date
- Page
- Recommendation Type
- Review Text
- Reviewer
Data View Details: Videos
- Avg Time Watched
- Created Time
- Date
- Description
- Embed HTML
- Embeddable
- Is Instagram Eligible
- Length
- Page
- Source
- Status
- Title
- Total 10s Auto Played Views
- Total 10s Clicked To Play Views
- Total 10s Organic Views
- Total 10s Paid Views
- Total 10s Sound On Views
- Total 10s Unique Views
- Total 10s Views
- Total Autoplayed Views
- Total Clicked To Play Views
- Total Complete Auto Played Views
- Total Complete Clicked To Play Views
- Total Complete Organic Unique Views
- Total Complete Organic Views
- Total Complete Paid Unique Views
- Total Complete Paid Views
- Total Complete Unique Views
- Total Complete Views
- Total Fan Impressions
- Total Fan Paid Impressions
- Total Fan Paid Unique Impressions
- Total Fan Unique Impressions
- Total Impressions
- Total Minutes Views
- Total Organic Impressions
- Total Organic Time Views
- Total Organic Unique Impressions
- Total Organic Views
- Total Paid Impressions
- Total Paid Time Views
- Total Paid Unique Impressions
- Total Paid Views
- Total Sound On Views
- Total Unique Impressions
- Total Unique Organic Views
- Total Unique Paid Views
- Total Unique Views
- Total Views
- Total Viral Impressions
- Total Viral Unique Impressions
- Universal Video Id
- Video ID
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