Display & Video 360

Display & Video 360

Google Display & Video 360 provides ad management and ad serving solutions to companies that buy, create or sell digital advertising.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Ad Ad Group
Ad Group ID Ad ID
Advertiser Advertiser Currency
Advertiser ID Advertiser Name
Advertiser Status Audio Mutes
Average Impression Frequency Average Impression Frequency (Co-Viewed)
Billable Impressions CM360 Placement ID
CM360 Post-Click Revenue CM360 Post-View Revenue
CPM Fee 1 CPM Fee 2
CTR Campaign ID
Campaign Name Category
City Click Reach
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate
Completion Rate (Audio) Completion Rate (Video)
Country Creative
Creative Height Creative ID
Creative Size Creative Source
Creative Status Creative Type
Creative Width DCM Placement ID
DCM Post-View Revenue DMA
DMA Code Data Fees
Data Fees (Partner) Data Fees (USD)
Date Device
Environment ID Exchange
Exchange Code First-Quartile (Audio)
First-Quartile Views Floodlight Activity
Floodlight Activity ID Fullscreen Views
Fullscreen views Impression Reach
Impression Reach (Co-Viewed) Impressions
Insertion Order Insertion Order ID
Insertion Order Status Keyword
Line Item Line Item ID
Line Item Type Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Order ID
Pauses Post-Click Conversions
Post-Click Revenue Post-View Conversions
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Region Revenue
Revenue (Adv Currency) Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Site Skips
Status Targeted Data Providers
Third-Quartile (Audio) Third-Quartile Views
Time of Day Total Conversions
Total Media Cost Total Media Cost (Partner)
Total Media Cost (USD) Total Media Cost eCPA
Total Media Cost eCPC Total Media Cost eCPM
Total Reach Total Reach (Co-Viewed)
TrueView Earned Likes TrueView Earned Playlist Additions
TrueView Earned Shares TrueView Earned Subscribers
TrueView Earned Views TrueView Engagement Rate
TrueView Engagements TrueView View-Through Conversions
TrueView Views User List
User List Cost User List Type
Video Media Cost eCpcv Video Revenue eCpv
Video Starts Week
Zip Code

Ad Group Ad Group ID
CTR Campaign Name
Clicks Companion Clicks (Audio)
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Date
First-Quartile (Audio) First-Quartile Views
Impressions Insertion Order
Insertion Order ID Line Item
Media Fee 1 Midpoint (Audio)
Midpoint Views Revenue
Revenue eCPC Revenue eCPM
Third-Quartile (Audio) Third-Quartile Views
Total Media Cost Total Media Cost eCPC
Total Media Cost eCPM TrueView Earned Likes
TrueView Earned Playlist Additions TrueView Earned Shares
TrueView Earned Subscribers TrueView Earned Views
TrueView Engagement Rate TrueView Engagements
TrueView Views Video Media Cost eCpcv
Video Revenue eCpv

Ad Ad Group
Ad ID CTR
Campaign Name Clicks
Companion Clicks (Audio) Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Date First-Quartile (Audio)
First-Quartile Views Impressions
Insertion Order Insertion Order ID
Line Item Media Fee 1
Midpoint (Audio) Midpoint Views
Revenue Revenue eCPC
Revenue eCPM Third-Quartile (Audio)
Third-Quartile Views Total Media Cost
Total Media Cost eCPC Total Media Cost eCPM
TrueView Earned Likes TrueView Earned Playlist Additions
TrueView Earned Shares TrueView Earned Subscribers
TrueView Earned Views TrueView Engagement Rate
TrueView Engagements TrueView Views
Video Media Cost eCpcv Video Revenue eCpv

Advertiser ID Advertiser Name
Average Impression Frequency Average Impression Frequency (Co-Viewed)
Campaign ID Campaign Name
Click Reach Country
Date Impression Reach
Impression Reach (Co-Viewed) Total Reach
Total Reach (Co-Viewed) Week

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Advertiser Advertiser ID
Advertiser Status Audio Mutes
CPM Fee 1 CPM Fee 2
CTR Campaign ID
Campaign Name Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate (Audio) Completion Rate (Video)
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Order ID
Pauses Post-Click Conversions
Post-Click Revenue Post-View Conversions
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Status
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM TrueView Earned Likes
TrueView Earned Playlist Additions TrueView Earned Shares
TrueView Earned Subscribers TrueView Earned Views
TrueView Engagement Rate TrueView Engagements
TrueView Views Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Campaign Name Category
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate (Audio)
Completion Rate (Video) Data Fees
Data Fees (Partner) Data Fees (USD)
Date First-Quartile (Audio)
First-Quartile Views Fullscreen views
Impressions Insertion Order
Insertion Order ID Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-Click Revenue
Post-View Conversions Post-View Revenue
Profit (Advertiser) Profit (Partner)
Profit (USD) Revenue
Revenue (Partner) Revenue (USD)
Revenue eCPA Revenue eCPA (PC)
Revenue eCPA (PV) Revenue eCPC
Revenue eCPM Skips
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Campaign Name City
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate (Audio)
Completion Rate (Video) Data Fees
Data Fees (Partner) Data Fees (USD)
Date First-Quartile (Audio)
First-Quartile Views Fullscreen views
Impressions Insertion Order
Insertion Order ID Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-Click Revenue
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Third-Quartile (Audio)
Third-Quartile Views Total Conversions
Total Media Cost Total Media Cost (Partner)
Total Media Cost (USD) Total Media Cost eCPA
Total Media Cost eCPC Total Media Cost eCPM
Video Media Cost eCpcv Video Revenue eCpv
Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Advertiser Advertiser Currency
Advertiser Status Audio Mutes
CM360 Placement ID CPM Fee 1
CPM Fee 2 CTR
Campaign Name Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate (Audio) Completion Rate (Video)
Creative Creative Height
Creative ID Creative Size
Creative Source Creative Status
Creative Type Creative Width
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Insertion Order ID
Insertion Order Status Line Item
Line Item ID Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-Click Revenue
Post-View Conversions Post-View Revenue
Profit (Advertiser) Profit (Partner)
Profit (USD) Revenue
Revenue (Partner) Revenue (USD)
Revenue eCPA Revenue eCPA (PC)
Revenue eCPA (PV) Revenue eCPC
Revenue eCPM Skips
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Campaign Name Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate (Audio) Completion Rate (Video)
DMA DMA Code
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Insertion Order ID
Media Cost (Advertiser) Media Cost (Partner)
Media Cost (USD) Media Fee 1
Midpoint (Audio) Midpoint Views
Pauses Post-Click Conversions
Post-Click Revenue Post-View Conversions
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Third-Quartile (Audio)
Third-Quartile Views Total Conversions
Total Media Cost Total Media Cost (Partner)
Total Media Cost (USD) Total Media Cost eCPA
Total Media Cost eCPC Total Media Cost eCPM
Video Media Cost eCpcv Video Revenue eCpv
Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Campaign Name Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate (Audio) Completion Rate (Video)
Data Fees Data Fees (Partner)
Data Fees (USD) Date
Device First-Quartile (Audio)
First-Quartile Views Fullscreen views
Impressions Insertion Order
Insertion Order ID Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-Click Revenue
Post-View Conversions Post-View Revenue
Profit (Advertiser) Profit (Partner)
Profit (USD) Revenue
Revenue (Partner) Revenue (USD)
Revenue eCPA Revenue eCPA (PC)
Revenue eCPA (PV) Revenue eCPC
Revenue eCPM Skips
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM TrueView Earned Likes
TrueView Earned Playlist Additions TrueView Earned Shares
TrueView Earned Subscribers TrueView Earned Views
TrueView Engagement Rate TrueView Engagements
TrueView Views Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Advertiser Advertiser Status
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate (Audio)
Completion Rate (Video) Creative
Creative Height Creative ID
Creative Source Creative Status
Creative Type Creative Width
DCM Placement ID Data Fees
Data Fees (Partner) Data Fees (USD)
Date Environment ID
Exchange Exchange Code
First-Quartile (Audio) First-Quartile Views
Fullscreen Views Impressions
Insertion Order Insertion Order ID
Media Cost (Advertiser) Media Cost (Partner)
Media Cost (USD) Media Fee 1
Midpoint (Audio) Midpoint Views
Pauses Post-Click Conversions
Post-View Conversions Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Third-Quartile (Audio)
Third-Quartile Views Total Conversions
Total Media Cost Total Media Cost (Partner)
Total Media Cost (USD) Total Media Cost eCPA
Total Media Cost eCPC Total Media Cost eCPM
TrueView Views Video Revenue eCpv
Video Starts

Active View Viewable Impr. Advertiser
Advertiser Currency Advertiser ID
Advertiser Status Billable Impressions
CM360 Placement ID CM360 Post-Click Revenue
CM360 Post-View Revenue CTR
Campaign ID Campaign Name
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks (Audio)
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Creative
Creative Height Creative ID
Creative Size Creative Source
Creative Status Creative Type
Creative Width Date
First-Quartile (Audio) First-Quartile Views
Floodlight Activity Floodlight Activity ID
Impressions Insertion Order
Insertion Order ID Insertion Order Status
Line Item Line Item ID
Midpoint (Audio) Midpoint Views
Post-Click Conversions Post-View Conversions
Revenue (Adv Currency) Third-Quartile (Audio)
Third-Quartile Views Total Conversions
Total Media Cost Total Media Cost eCPC
Total Media Cost eCPM TrueView Views

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Advertiser Audio Mutes
CM360 Post-Click Revenue CM360 Post-View Revenue
CPM Fee 1 CPM Fee 2
CTR Campaign Name
City Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate Country
DCM Post-View Revenue DMA
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Order ID
Pauses Post-Click Conversions
Post-View Conversions Region
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Third-Quartile (Audio)
Third-Quartile Views Total Conversions
Total Media Cost Total Media Cost (Partner)
Total Media Cost (USD) Total Media Cost eCPA
Total Media Cost eCPC Total Media Cost eCPM
Video Media Cost eCpcv Video Starts

Advertiser ID Advertiser Name
Average Impression Frequency Average Impression Frequency (Co-Viewed)
Click Reach Country
Date Impression Reach
Impression Reach (Co-Viewed) Insertion Order
Insertion Order ID Total Reach
Total Reach (Co-Viewed) Week

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Advertiser Advertiser Currency
Advertiser Status Audio Mutes
CPM Fee 1 CPM Fee 2
CTR Campaign Name
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate (Audio)
Completion Rate (Video) Data Fees
Data Fees (Partner) Data Fees (USD)
Date First-Quartile (Audio)
First-Quartile Views Fullscreen views
Impressions Insertion Order
Insertion Order ID Insertion Order Status
Keyword Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-Click Revenue
Post-View Conversions Post-View Revenue
Profit (Advertiser) Profit (Partner)
Profit (USD) Revenue
Revenue (Partner) Revenue (USD)
Revenue eCPA Revenue eCPA (PC)
Revenue eCPA (PV) Revenue eCPC
Revenue eCPM Skips
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM TrueView Engagements
TrueView View-Through Conversions TrueView Views
Video Media Cost eCpcv Video Revenue eCpv
Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes Average Impression Frequency
CPM Fee 1 CPM Fee 2
CTR Campaign Name
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate (Audio)
Completion Rate (Video) Data Fees
Data Fees (Partner) Data Fees (USD)
Date First-Quartile (Audio)
First-Quartile Views Fullscreen views
Impression Reach Impressions
Insertion Order Insertion Order ID
Line Item Line Item ID
Line Item Type Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-Click Revenue
Post-View Conversions Post-View Revenue
Profit (Advertiser) Profit (Partner)
Profit (USD) Revenue
Revenue (Partner) Revenue (USD)
Revenue eCPA Revenue eCPA (PC)
Revenue eCPA (PV) Revenue eCPC
Revenue eCPM Skips
Status Targeted Data Providers
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM TrueView Earned Likes
TrueView Earned Playlist Additions TrueView Earned Shares
TrueView Earned Subscribers TrueView Earned Views
TrueView Engagement Rate TrueView Engagements
TrueView Views Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Campaign Name Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate (Audio) Completion Rate (Video)
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Insertion Order ID
Media Cost (Advertiser) Media Cost (Partner)
Media Cost (USD) Media Fee 1
Midpoint (Audio) Midpoint Views
Pauses Post-Click Conversions
Post-Click Revenue Post-View Conversions
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Site Skips
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes Average Impression Frequency
CPM Fee 1 CPM Fee 2
CTR Campaign Name
Clicks Client Cost
Client eCPA Client eCPC
Client eCPM Companion Clicks
Companion Clicks (Audio) Companion Impressions
Companion Impressions (Audio) Complete Listens (Audio)
Complete Views Completion Rate (Audio)
Completion Rate (Video) Data Fees
Data Fees (Partner) Data Fees (USD)
Date First-Quartile (Audio)
First-Quartile Views Fullscreen views
Impression Reach Impressions
Insertion Order Insertion Order ID
Line Item Line Item ID
Media Cost (Advertiser) Media Cost (Partner)
Media Cost (USD) Media Fee 1
Midpoint (Audio) Midpoint Views
Pauses Post-Click Conversions
Post-Click Revenue Post-View Conversions
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Status
Targeted Data Providers Third-Quartile (Audio)
Third-Quartile Views Time of Day
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM TrueView Earned Likes
TrueView Earned Playlist Additions TrueView Earned Shares
TrueView Earned Subscribers TrueView Earned Views
TrueView Engagement Rate TrueView Engagements
TrueView Views Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Audio Mutes CPM Fee 1
CPM Fee 2 CTR
Campaign Name Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate (Audio) Completion Rate (Video)
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Insertion Order ID
Media Cost (Advertiser) Media Cost (Partner)
Media Cost (USD) Media Fee 1
Midpoint (Audio) Midpoint Views
Pauses Post-Click Conversions
Post-Click Revenue Post-View Conversions
Post-View Revenue Profit (Advertiser)
Profit (Partner) Profit (USD)
Revenue Revenue (Partner)
Revenue (USD) Revenue eCPA
Revenue eCPA (PC) Revenue eCPA (PV)
Revenue eCPC Revenue eCPM
Skips Third-Quartile (Audio)
Third-Quartile Views Total Conversions
Total Media Cost Total Media Cost (Partner)
Total Media Cost (USD) Total Media Cost eCPA
Total Media Cost eCPC Total Media Cost eCPM
User List User List Cost
User List Type Video Media Cost eCpcv
Video Revenue eCpv Video Starts

Active View % Measurable Impr. Active View % Viewable Impr.
Active View Distribution Not Measurable Active View Distribution Not Viewable
Active View Distribution Viewable Active View Eligible Impr.
Active View Measurable Impr. Active View Not Measureable Impr.
Active View Not Viewable Impr. Active View Viewable Impr.
Advertiser Advertiser Status
Audio Mutes CM360 Post-Click Revenue
CM360 Post-View Revenue CPM Fee 1
CPM Fee 2 CTR
City Clicks
Client Cost Client eCPA
Client eCPC Client eCPM
Companion Clicks Companion Clicks (Audio)
Companion Impressions Companion Impressions (Audio)
Complete Listens (Audio) Complete Views
Completion Rate Country
Data Fees Data Fees (Partner)
Data Fees (USD) Date
First-Quartile (Audio) First-Quartile Views
Fullscreen views Impressions
Insertion Order Insertion Order ID
Insertion Order Status Line Item
Line Item ID Media Cost (Advertiser)
Media Cost (Partner) Media Cost (USD)
Media Fee 1 Midpoint (Audio)
Midpoint Views Pauses
Post-Click Conversions Post-View Conversions
Region Revenue
Revenue (Partner) Revenue (USD)
Revenue eCPA Revenue eCPA (PC)
Revenue eCPA (PV) Revenue eCPC
Revenue eCPM Skips
Third-Quartile (Audio) Third-Quartile Views
Total Conversions Total Media Cost
Total Media Cost (Partner) Total Media Cost (USD)
Total Media Cost eCPA Total Media Cost eCPC
Total Media Cost eCPM Video Media Cost eCpcv
Video Starts Zip Code

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