Choozle

Choozle Enhanced

Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Group
  • Browsers & Devices
  • Campaigns
  • Creative
  • Geo
  • Sites

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Ad Format
  • Ad Group
  • Ad Group ID
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM
  • Browser
  • CPA Post Clicks
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • Campaign
  • Campaign ID
  • City
  • Clicks
  • Client
  • Country
  • Creative
  • Creative ID
  • Date
  • Device Type
  • End Date
  • Impressions Bid On
  • Impressions Won
  • Metropolitan Area
  • OS
  • OS Family
  • Post-click conversions #1
  • Post-click conversions #1 revenue
  • Post-click conversions #2
  • Post-click conversions #2 revenue
  • Post-click conversions #3
  • Post-click conversions #3 revenue
  • Post-click conversions #4
  • Post-click conversions #4 revenue
  • Post-click conversions #5
  • Post-click conversions #5 revenue
  • Post-impression conversions #1
  • Post-impression conversions #1 revenue
  • Post-impression conversions #2
  • Post-impression conversions #2 revenue
  • Post-impression conversions #3
  • Post-impression conversions #3 revenue
  • Post-impression conversions #4
  • Post-impression conversions #4 revenue
  • Post-impression conversions #5
  • Post-impression conversions #5 revenue
  • Region
  • Site
  • Smart Campaign
  • Start Date
  • Supply Vendor
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Viewability %
  • Win/Bid Ratio
  • Win/Bin Rate

Data View Details: Ad Group

  • Ad Group
  • Ad Group ID
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPC
  • Advertiser eCPM
  • Advertiser eCPM
  • CPA Post Clicks
  • CPA Post-Impression
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client
  • Date
  • End Date
  • Impressions Bid On
  • Impressions Won
  • Post-click conversions #1
  • Post-click conversions #1 revenue
  • Post-click conversions #2
  • Post-click conversions #2 revenue
  • Post-click conversions #3
  • Post-click conversions #3 revenue
  • Post-click conversions #4
  • Post-click conversions #4 revenue
  • Post-click conversions #5
  • Post-click conversions #5 revenue
  • Post-impression conversions #1
  • Post-impression conversions #1 revenue
  • Post-impression conversions #2
  • Post-impression conversions #2 revenue
  • Post-impression conversions #3
  • Post-impression conversions #3 revenue
  • Post-impression conversions #4
  • Post-impression conversions #4 revenue
  • Post-impression conversions #5
  • Post-impression conversions #5 revenue
  • Smart Campaign
  • Start Date
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Win/Bid Ratio
  • Win/Bin Rate

Data View Details: Browsers & Devices

  • Ad Group
  • Ad Group ID
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM
  • Browser
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client
  • Date
  • Device Type
  • End Date
  • Impressions Bid On
  • Impressions Won
  • OS
  • OS Family
  • Smart Campaign
  • Start Date
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Viewability %
  • Win/Bid Ratio

Data View Details: Campaigns

  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPC
  • Advertiser eCPM
  • Advertiser eCPM
  • CPA Post Clicks
  • CPA Post-Impression
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client
  • Date
  • Impressions Bid On
  • Impressions Won
  • Post-click conversions #1
  • Post-click conversions #1 revenue
  • Post-click conversions #2
  • Post-click conversions #2 revenue
  • Post-click conversions #3
  • Post-click conversions #3 revenue
  • Post-click conversions #4
  • Post-click conversions #4 revenue
  • Post-click conversions #5
  • Post-click conversions #5 revenue
  • Post-impression conversions #1
  • Post-impression conversions #1 revenue
  • Post-impression conversions #2
  • Post-impression conversions #2 revenue
  • Post-impression conversions #3
  • Post-impression conversions #3 revenue
  • Post-impression conversions #4
  • Post-impression conversions #4 revenue
  • Post-impression conversions #5
  • Post-impression conversions #5 revenue
  • Smart Campaign
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Win/Bid Ratio
  • Win/Bin Rate

Data View Details: Creative

  • Ad Format
  • Ad Group
  • Ad Group ID
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client
  • Creative
  • Creative ID
  • Date
  • End Date
  • Impressions Bid On
  • Impressions Won
  • Smart Campaign
  • Start Date
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Viewability %
  • Win/Bid Ratio

Data View Details: Geo

  • Ad Group
  • Ad Group ID
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • Campaign
  • Campaign ID
  • City
  • Clicks
  • Client
  • Country
  • Date
  • End Date
  • Impressions Bid On
  • Impressions Won
  • Metropolitan Area
  • Region
  • Smart Campaign
  • Start Date
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Win/Bid Ratio

Data View Details: Sites

  • Ad Format
  • Ad Group
  • Ad Group ID
  • Advertiser Cost
  • Advertiser eCPC
  • Advertiser eCPM
  • CPA Post-click
  • CPA Post-impression
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Client
  • Date
  • End Date
  • Impressions Bid On
  • Impressions Won
  • Site
  • Smart Campaign
  • Start Date
  • Supply Vendor
  • Total Post-click conversions
  • Total Post-click conversions revenue
  • Total Post-impression conversions
  • Total Post-impression conversions revenue
  • Uniqueness Key
  • Video 25% Completions
  • Video 50% Completions
  • Video 75% Completions
  • Video Completion Rate
  • Video Completions
  • Video Starts
  • Win/Bid Ratio

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