Choozle Enhanced

Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Ad Format	Ad Group
Ad Group ID	Advertiser Cost
Advertiser Cost	Advertiser Cost
Advertiser eCPC	Advertiser eCPC
Advertiser eCPC	Advertiser eCPM
Advertiser eCPM	Advertiser eCPM
Browser	CPA Post Clicks
CPA Post Clicks	CPA Post-Impression
CPA Post-Impression	CPA Post-click
CPA Post-impression	CTR
CTR	CTR
Campaign	Campaign
Campaign	Campaign ID
Campaign ID	Clicks
Clicks	Client
Country	Date
End Date	End Date
End Date	End Date
Impressions Bid On	Impressions Bid On
Impressions Bid On	Impressions Won
Impressions Won	Impressions Won
Impressions Won	Post-click conversions #2 revenue
Post-click conversions #3	Post-click conversions #3 revenue
Post-click conversions #4	Post-click conversions #4 revenue
Post-click conversions #5	Post-click conversions #5 revenue
Post-impression conversions #1	Post-impression conversions #1 revenue
Post-impression conversions #2	Post-impression conversions #2 revenue
Post-impression conversions #3	Post-impression conversions #3 revenue
Post-impression conversions #4	Post-impression conversions #4 revenue
Post-impression conversions #5	Post-impression conversions #5 revenue
Site	Smart Campaign
Start Date	Start Date
Start Date	Supply Vendor
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Total Post-impression conversions revenue	Uniqueness Key
Video 25% Completions	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Completion Rate	Video Completion Rate
Video Completion Rate	Video Completion Rate
Video Completion Rate	Video Completions
Video Starts	Viewability %
Win/Bid Ratio	Win/Bid Ratio
Win/Bid Ratio	Win/Bid Ratio
Win/Bid Ratio	Win/Bin Rate
Win/Bin Rate

Data View Details: Ad Group

Uniqueness Key	Ad Group
Ad Group ID	Advertiser Cost
Campaign	Campaign ID
Clicks	Client
End Date	Impressions Bid On
Impressions Won	Smart Campaign
Start Date	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Completions	Video Starts
Advertiser eCPC	Advertiser eCPM
CPA Post-click	CPA Post-impression
CTR	Post-click conversions #1
Post-click conversions #1 revenue	Post-click conversions #2
Post-click conversions #2 revenue	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-impression conversions #1
Post-impression conversions #1 revenue	Post-impression conversions #2
Post-impression conversions #2 revenue	Post-impression conversions #3
Post-impression conversions #3 revenue	Post-impression conversions #4
Post-impression conversions #4 revenue	Post-impression conversions #5
Post-impression conversions #5 revenue	Video Completion Rate
Win/Bid Ratio	Advertiser eCPC
Advertiser eCPM	CPA Post Clicks
CPA Post-Impression	CTR
Video Completion Rate	Win/Bin Rate
Date

Data View Details: Browsers & Devices

Uniqueness Key	Ad Group
Ad Group ID	Advertiser Cost
Advertiser eCPC	Advertiser eCPM
Browser	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign ID
Clicks	Client
Device Type	End Date
Impressions Bid On	Impressions Won
OS	OS Family
Smart Campaign	Start Date
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Completion Rate
Video Completions	Video Starts
Win/Bid Ratio	Viewability %
Date

Data View Details: Campaigns

Uniqueness Key	Advertiser Cost
Campaign	Campaign ID
Clicks	Client
End Date	Impressions Bid On
Impressions Won	Smart Campaign
Start Date	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Completions	Video Starts
Advertiser eCPC	Advertiser eCPM
CPA Post-click	CPA Post-impression
CTR	Post-click conversions #1
Post-click conversions #1 revenue	Post-click conversions #2
Post-click conversions #2 revenue	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-impression conversions #1
Post-impression conversions #1 revenue	Post-impression conversions #2
Post-impression conversions #2 revenue	Post-impression conversions #3
Post-impression conversions #3 revenue	Post-impression conversions #4
Post-impression conversions #4 revenue	Post-impression conversions #5
Post-impression conversions #5 revenue	Video Completion Rate
Win/Bid Ratio	Advertiser eCPC
Advertiser eCPM	CPA Post Clicks
CPA Post-Impression	CTR
Video Completion Rate	Win/Bin Rate
Date

Data View Details: Creative

Uniqueness Key	Ad Format
Ad Group	Ad Group ID
Advertiser Cost	Advertiser eCPC
Advertiser eCPM	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign ID
Clicks	Client
Creative	Creative ID
End Date	Impressions Bid On
Impressions Won	Preview
Preview Iframe	Smart Campaign
Start Date	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Completion Rate	Video Completions
Video Starts	Win/Bid Ratio
Viewability %	Date

Data View Details: Geo

Uniqueness Key	Ad Group
Ad Group ID	Advertiser Cost
Advertiser eCPC	Advertiser eCPM
CPA Post-click	CPA Post-impression
CTR	Campaign
Campaign ID	City
Clicks	Client
Country	End Date
Impressions Bid On	Impressions Won
Metropolitan Area	Region
Smart Campaign	Start Date
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Completion Rate
Video Completions	Video Starts
Win/Bid Ratio	Date

Data View Details: Sites

Uniqueness Key	Ad Format
Ad Group	Ad Group ID
Advertiser Cost	Advertiser eCPC
Advertiser eCPM	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign ID
Clicks	Client
End Date	Impressions Bid On
Impressions Won	Site
Smart Campaign	Start Date
Supply Vendor	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Completion Rate	Video Completions
Video Starts	Win/Bid Ratio
Date