Choozle Enhanced
Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Ad Format | Ad Group |
Ad Group ID | Advertiser Cost |
Advertiser Cost | Advertiser Cost |
Advertiser eCPC | Advertiser eCPC |
Advertiser eCPC | Advertiser eCPM |
Advertiser eCPM | Advertiser eCPM |
Browser | CPA Post Clicks |
CPA Post Clicks | CPA Post-Impression |
CPA Post-Impression | CPA Post-click |
CPA Post-impression | CTR |
CTR | CTR |
Campaign | Campaign |
Campaign | Campaign ID |
Campaign ID | Clicks |
Clicks | Client |
Country | Date |
End Date | End Date |
End Date | End Date |
Impressions Bid On | Impressions Bid On |
Impressions Bid On | Impressions Won |
Impressions Won | Impressions Won |
Impressions Won | Post-click conversions #2 revenue |
Post-click conversions #3 | Post-click conversions #3 revenue |
Post-click conversions #4 | Post-click conversions #4 revenue |
Post-click conversions #5 | Post-click conversions #5 revenue |
Post-impression conversions #1 | Post-impression conversions #1 revenue |
Post-impression conversions #2 | Post-impression conversions #2 revenue |
Post-impression conversions #3 | Post-impression conversions #3 revenue |
Post-impression conversions #4 | Post-impression conversions #4 revenue |
Post-impression conversions #5 | Post-impression conversions #5 revenue |
Site | Smart Campaign |
Start Date | Start Date |
Start Date | Supply Vendor |
Total Post-click conversions | Total Post-click conversions revenue |
Total Post-impression conversions | Total Post-impression conversions revenue |
Total Post-impression conversions revenue | Uniqueness Key |
Video 25% Completions | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completion Rate | Video Completion Rate |
Video Completion Rate | Video Completion Rate |
Video Completion Rate | Video Completions |
Video Starts | Viewability % |
Win/Bid Ratio | Win/Bid Ratio |
Win/Bid Ratio | Win/Bid Ratio |
Win/Bid Ratio | Win/Bin Rate |
Win/Bin Rate |
Data View Details: Ad Group
Uniqueness Key | Ad Group |
Ad Group ID | Advertiser Cost |
Campaign | Campaign ID |
Clicks | Client |
End Date | Impressions Bid On |
Impressions Won | Smart Campaign |
Start Date | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completions | Video Starts |
Advertiser eCPC | Advertiser eCPM |
CPA Post-click | CPA Post-impression |
CTR | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Video Completion Rate |
Win/Bid Ratio | Advertiser eCPC |
Advertiser eCPM | CPA Post Clicks |
CPA Post-Impression | CTR |
Video Completion Rate | Win/Bin Rate |
Date |
Data View Details: Browsers & Devices
Uniqueness Key | Ad Group |
Ad Group ID | Advertiser Cost |
Advertiser eCPC | Advertiser eCPM |
Browser | CPA Post-click |
CPA Post-impression | CTR |
Campaign | Campaign ID |
Clicks | Client |
Device Type | End Date |
Impressions Bid On | Impressions Won |
OS | OS Family |
Smart Campaign | Start Date |
Total Post-click conversions | Total Post-click conversions revenue |
Total Post-impression conversions | Total Post-impression conversions revenue |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completion Rate |
Video Completions | Video Starts |
Win/Bid Ratio | Viewability % |
Date |
Data View Details: Campaigns
Uniqueness Key | Advertiser Cost |
Campaign | Campaign ID |
Clicks | Client |
End Date | Impressions Bid On |
Impressions Won | Smart Campaign |
Start Date | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completions | Video Starts |
Advertiser eCPC | Advertiser eCPM |
CPA Post-click | CPA Post-impression |
CTR | Post-click conversions #1 |
Post-click conversions #1 revenue | Post-click conversions #2 |
Post-click conversions #2 revenue | Post-click conversions #3 |
Post-click conversions #3 revenue | Post-click conversions #4 |
Post-click conversions #4 revenue | Post-click conversions #5 |
Post-click conversions #5 revenue | Post-impression conversions #1 |
Post-impression conversions #1 revenue | Post-impression conversions #2 |
Post-impression conversions #2 revenue | Post-impression conversions #3 |
Post-impression conversions #3 revenue | Post-impression conversions #4 |
Post-impression conversions #4 revenue | Post-impression conversions #5 |
Post-impression conversions #5 revenue | Video Completion Rate |
Win/Bid Ratio | Advertiser eCPC |
Advertiser eCPM | CPA Post Clicks |
CPA Post-Impression | CTR |
Video Completion Rate | Win/Bin Rate |
Date |
Data View Details: Creative
Uniqueness Key | Ad Format |
Ad Group | Ad Group ID |
Advertiser Cost | Advertiser eCPC |
Advertiser eCPM | CPA Post-click |
CPA Post-impression | CTR |
Campaign | Campaign ID |
Clicks | Client |
Creative | Creative ID |
End Date | Impressions Bid On |
Impressions Won | Preview |
Preview Iframe | Smart Campaign |
Start Date | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completion Rate | Video Completions |
Video Starts | Win/Bid Ratio |
Viewability % | Date |
Data View Details: Geo
Uniqueness Key | Ad Group |
Ad Group ID | Advertiser Cost |
Advertiser eCPC | Advertiser eCPM |
CPA Post-click | CPA Post-impression |
CTR | Campaign |
Campaign ID | City |
Clicks | Client |
Country | End Date |
Impressions Bid On | Impressions Won |
Metropolitan Area | Region |
Smart Campaign | Start Date |
Total Post-click conversions | Total Post-click conversions revenue |
Total Post-impression conversions | Total Post-impression conversions revenue |
Video 25% Completions | Video 50% Completions |
Video 75% Completions | Video Completion Rate |
Video Completions | Video Starts |
Win/Bid Ratio | Date |
Data View Details: Sites
Uniqueness Key | Ad Format |
Ad Group | Ad Group ID |
Advertiser Cost | Advertiser eCPC |
Advertiser eCPM | CPA Post-click |
CPA Post-impression | CTR |
Campaign | Campaign ID |
Clicks | Client |
End Date | Impressions Bid On |
Impressions Won | Site |
Smart Campaign | Start Date |
Supply Vendor | Total Post-click conversions |
Total Post-click conversions revenue | Total Post-impression conversions |
Total Post-impression conversions revenue | Video 25% Completions |
Video 50% Completions | Video 75% Completions |
Video Completion Rate | Video Completions |
Video Starts | Win/Bid Ratio |
Date |
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