Celtra

Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Ad Engagements	App Store Opens
CTR	Campaign
Clicks	Creative
Date	End Date
Expansions	Facebook Share Attempts
Form Submission Attempts	Form Submission Successes
Format	Goal
Impressions	Industry
Intentional Expansions	Page Engagements
Page Views	Phone Calls
Placement	Planned Units
Product	Served Impressions
Start Date	Time Spent
Tweet Attempts	Unit Price
Unit Views	Website Opens

Data View Details: Campaigns

Campaign	Industry
Goal	Start Date
End Date	Impressions
Served Impressions	Expansions
Intentional Expansions	Unit Views
Page Views	Ad Engagements
Page Engagements	Time Spent
Clicks	Website Opens
App Store Opens	Phone Calls
Facebook Share Attempts	Tweet Attempts
Form Submission Attempts	Form Submission Successes
CTR	Date

Data View Details: Creatives

Campaign	Creative
Product	Format
Impressions	Served Impressions
Expansions	Intentional Expansions
Unit Views	Page Views
Ad Engagements	Page Engagements
Time Spent	Clicks
Website Opens	App Store Opens
Phone Calls	Facebook Share Attempts
Tweet Attempts	Form Submission Attempts
Form Submission Successes	CTR
Date

Data View Details: Placements

Campaign	Creative
Placement	Start Date
End Date	Planned Units
Unit Price	Impressions
Served Impressions	Expansions
Intentional Expansions	Unit Views
Page Views	Ad Engagements
Page Engagements	Time Spent
Clicks	Website Opens
App Store Opens	Phone Calls
Facebook Share Attempts	Tweet Attempts
Form Submission Attempts	Form Submission Successes
CTR	Date