Campaign Manager 360

Campaign Manager 360

Campaign Manager is a provider of digital marketing technology and services.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible 10 Seconds
Active View: % Visible At Completion Active View: % Visible At First Quartile
Active View: % Visible At Midpoint Active View: % Visible At Start
Active View: % Visible At Third Quartile Active View: % Visible Seconds
Active View: Average Viewable Time (Seconds) Active View: Eligible Impressions
Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Viewable) Active View: Impressions Audible And Visible At Completion
Active View: Impressions Visible 10 Seconds Active View: Impressions Visible Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Activity Activity Group
Activity Group ID Activity ID
Ad Ad Id
Ad Status Ad Type
Booked Activities Booked Clicks
Booked Impressions Booked Viewable Impressions
CPA CPC
CPM CTR
Campaign Campaign End Date
Campaign ID Campaign Name
Campaign Start Date City
Click Rate Click-Through Conversions
Click-Through Revenue Click-through conversions per click
Clicks Conversions
Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach
Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach
Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental Total Reach
Cookie Reach: Total Reach Cost Per Click-Through Conversion
Cost Per View-Through Conversion Cost Structure
Cost per Click-Through Conversion Cost per Video Completion
Cost per Video Play Cost per View-Through Conversion
Country Creative
Creative Group 1 Creative Group 2
Creative Id Creative Size
Creative Type Cross Device: Click-through Conversion Quantity
Cross Device: Click-through Conversions Cross Device: Click-through Revenue
Cross Device: Total Conversions Cross Device: Total Conversions Quantity
Cross Device: Total Conversions Revenue Cross Device: View-through Conversions
Cross Device: View-through Conversions Quantity Cross Device: View-through Revenue
Custom Floodlight Variable 1 (number) Custom Floodlight Variable 1 (string)
Custom Floodlight Variable 10 (number) Custom Floodlight Variable 10 (string)
Custom Floodlight Variable 2 (number) Custom Floodlight Variable 2 (string)
Custom Floodlight Variable 3 (number) Custom Floodlight Variable 3 (string)
Custom Floodlight Variable 4 (number) Custom Floodlight Variable 4 (string)
Custom Floodlight Variable 5 (number) Custom Floodlight Variable 5 (string)
Custom Floodlight Variable 6 (number) Custom Floodlight Variable 6 (string)
Custom Floodlight Variable 7 (number) Custom Floodlight Variable 7 (string)
Custom Floodlight Variable 8 (number) Custom Floodlight Variable 8 (string)
Custom Floodlight Variable 9 (number) Custom Floodlight Variable 9 (string)
DBM Cost (Account Currency) DBM Cost USD
Date Designated Market Area (DMA)
End Date Impressions
Media Cost Operating System
Package/Roadblock Pixel Size
Placement Placement ID
Placement Id Planned Media Cost
Platform Type RPA
RPC RPM
Rate Revenue
Revenue Per Click-Through Conversion Revenue Per View-Through Conversion
Revenue per Click-Through Conversion Revenue per Video Completion
Revenue per Video Play Revenue per View-Through Conversion
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Site Site (DCM)
Site ID Site ID (DCM)
Start Date State
Strategy Total Booked Units
Total Conversions Total Revenue
Version Video Completion Rate
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions

Activity Activity Group
Activity Group ID Activity ID
Campaign Campaign ID
Click-Through Conversions Click-Through Revenue
Conversions Date
Revenue View-Through Conversions
View-Through Revenue

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible 10 Seconds
Active View: % Visible At Completion Active View: % Visible At First Quartile
Active View: % Visible At Midpoint Active View: % Visible At Start
Active View: % Visible At Third Quartile Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Activity Activity Group
Activity Group ID Activity ID
CPA CPC
CPM CTR
Campaign Campaign ID
Click-Through Conversions Click-Through Revenue
Clicks Cost Per Click-Through Conversion
Cost Per View-Through Conversion DBM Cost (Account Currency)
DBM Cost USD Date
Impressions Media Cost
Placement Placement ID
RPA RPC
RPM Revenue
Revenue Per Click-Through Conversion Revenue Per View-Through Conversion
Site Site ID
Total Conversions View-Through Conversions
View-Through Revenue

Ad Ad Status
Ad Type CTR
Campaign Campaign ID
Click Rate Click-Through Conversions
Click-Through Revenue Click-through conversions per click
Clicks Conversions
DBM Cost (Account Currency) DBM Cost USD
Date Impressions
Media Cost RPC
RPM Revenue
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Visible Seconds Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Booked Activities Booked Clicks
Booked Impressions Booked Viewable Impressions
CPA CPC
CPM CTR
Campaign Campaign ID
Click-Through Conversions Click-Through Revenue
Click-through conversions per click Clicks
Conversions Cookie Reach: Average Impression Frequency
Cookie Reach: Click Reach Cookie Reach: Impression Reach
Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach
Cookie Reach: Incremental Total Reach Cookie Reach: Total Reach
Cost per Click-Through Conversion Cost per Video Completion
Cost per Video Play Cost per View-Through Conversion
Cross Device: Click-through Conversion Quantity Cross Device: Click-through Conversions
Cross Device: Click-through Revenue Cross Device: Total Conversions
Cross Device: Total Conversions Quantity Cross Device: Total Conversions Revenue
Cross Device: View-through Conversions Cross Device: View-through Conversions Quantity
Cross Device: View-through Revenue DBM Cost (Account Currency)
DBM Cost USD Date
End Date Impressions
Media Cost Planned Media Cost
RPA RPC
RPM Revenue
Revenue per Click-Through Conversion Revenue per Video Completion
Revenue per Video Play Revenue per View-Through Conversion
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Start Date Video Completion Rate
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible 10 Seconds
Active View: % Visible At Completion Active View: % Visible At First Quartile
Active View: % Visible At Midpoint Active View: % Visible At Start
Active View: % Visible At Third Quartile Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Ad Ad Id
CPA CPC
CPM CTR
Campaign Campaign ID
Click Rate Click-Through Conversions
Click-Through Revenue Clicks
Cost per Click-Through Conversion Cost per View-Through Conversion
Creative Creative Id
DBM Cost (Account Currency) DBM Cost USD
Date Impressions
Media Cost Placement
Placement Id RPA
RPC RPM
Revenue per Click-Through Conversion Revenue per View-Through Conversion
Total Conversions Total Revenue
View-Through Conversions View-Through Revenue

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Visible Seconds Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
CPA CPC
CPM CTR
Campaign Campaign ID
Click Rate Click-Through Conversions
Click-Through Revenue Click-through conversions per click
Clicks Cost per Click-Through Conversion
Cost per View-Through Conversion Creative Group 1
Creative Group 2 DBM Cost (Account Currency)
DBM Cost USD Date
End Date Impressions
Media Cost Placement
Placement ID RPA
RPC RPM
Revenue Revenue per Click-Through Conversion
Revenue per View-Through Conversion Site (DCM)
Site ID (DCM) Start Date
Total Conversions View-Through Conversions
View-Through Revenue View-through conversions per thousand impressions

Ad CTR
Campaign Campaign ID
Click Rate Click-Through Conversions
Click-Through Revenue Click-through conversions per click
Clicks Conversions
Creative Creative Size
Creative Type DBM Cost (Account Currency)
DBM Cost USD Date
Impressions Media Cost
RPC RPM
Revenue Rich Media: Video Companion Clicks
Rich Media: Video Completions Rich Media: Video First Quartile Completes
Rich Media: Video Full Screens Rich Media: Video Interaction Rate
Rich Media: Video Interactions Rich Media: Video Midpoints
Rich Media: Video Mutes Rich Media: Video Pauses
Rich Media: Video Plays Rich Media: Video Progress Events
Rich Media: Video Replays Rich Media: Video Skips
Rich Media: Video Stops Rich Media: Video Third Quartile Completes
Rich Media: Video Unmutes Rich Media: Video View Rate
Rich Media: Video Views View-Through Conversions
View-Through Revenue View-through conversions per thousand impressions

Activity Activity ID
CTR Campaign
Campaign ID City
Click-Through Conversions Click-Through Revenue
Click-through conversions per click Clicks
Country Date
Designated Market Area (DMA) Impressions
Media Cost RPC
RPM Revenue
State Total Conversions
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions

Activity Activity ID
Campaign Campaign End Date
Campaign ID Campaign Start Date
Conversions Custom Floodlight Variable 1 (number)
Custom Floodlight Variable 1 (string) Custom Floodlight Variable 10 (number)
Custom Floodlight Variable 10 (string) Custom Floodlight Variable 2 (number)
Custom Floodlight Variable 2 (string) Custom Floodlight Variable 3 (number)
Custom Floodlight Variable 3 (string) Custom Floodlight Variable 4 (number)
Custom Floodlight Variable 4 (string) Custom Floodlight Variable 5 (number)
Custom Floodlight Variable 5 (string) Custom Floodlight Variable 6 (number)
Custom Floodlight Variable 6 (string) Custom Floodlight Variable 7 (number)
Custom Floodlight Variable 7 (string) Custom Floodlight Variable 8 (number)
Custom Floodlight Variable 8 (string) Custom Floodlight Variable 9 (number)
Custom Floodlight Variable 9 (string) Date
Placement Placement ID
Revenue Revenue Per Click-Through Conversion
Revenue Per View-Through Conversion Site
Site ID View-Through Conversions
View-Through Revenue

CTR Campaign ID
Campaign Name City
Click-Through Conversions Click-Through Revenue
Click-through conversions per click Clicks
Conversions Country
DBM Cost (Account Currency) DBM Cost USD
Date Impressions
Media Cost RPC
RPM Revenue
State View-Through Conversions
View-Through Revenue View-through conversions per thousand impressions

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Visible Seconds Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Booked Activities Booked Clicks
Booked Impressions Booked Viewable Impressions
CPA CPC
CPM CTR
Campaign ID Campaign Name
Click-Through Conversions Click-Through Revenue
Click-through conversions per click Clicks
Conversions Cost Structure
Cost per Click-Through Conversion Cost per Video Completion
Cost per Video Play Cost per View-Through Conversion
Cross Device: Click-through Conversion Quantity Cross Device: Click-through Conversions
Cross Device: Click-through Revenue Cross Device: Total Conversions
Cross Device: Total Conversions Quantity Cross Device: Total Conversions Revenue
Cross Device: View-through Conversions Cross Device: View-through Conversions Quantity
Cross Device: View-through Revenue DBM Cost (Account Currency)
DBM Cost USD Date
End Date Impressions
Media Cost Pixel Size
Placement Planned Media Cost
RPA RPC
RPM Rate
Revenue Revenue per Click-Through Conversion
Revenue per Video Completion Revenue per Video Play
Revenue per View-Through Conversion Rich Media: Video Companion Clicks
Rich Media: Video Completions Rich Media: Video First Quartile Completes
Rich Media: Video Full Screens Rich Media: Video Interaction Rate
Rich Media: Video Interactions Rich Media: Video Midpoints
Rich Media: Video Mutes Rich Media: Video Pauses
Rich Media: Video Plays Rich Media: Video Progress Events
Rich Media: Video Replays Rich Media: Video Skips
Rich Media: Video Stops Rich Media: Video Third Quartile Completes
Rich Media: Video Unmutes Rich Media: Video View Rate
Rich Media: Video Views Site
Start Date Strategy
Total Booked Units Video Completion Rate
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions

Active View: Eligible Impressions Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions Active View: Viewable Impressions
Activity Ad
Campaign Campaign ID
Click-Through Conversions Click-Through Revenue
Clicks Creative
DBM Cost (Account Currency) DBM Cost USD
Date Impressions
Media Cost Package/Roadblock
Placement Site
Total Conversions Total Revenue
View-Through Conversions View-Through Revenue

CTR Campaign ID
Campaign Name Click-Through Conversions
Click-Through Revenue Click-through conversions per click
Clicks Conversions
Date Impressions
Media Cost Operating System
Platform Type RPC
RPM Revenue
Version View-Through Conversions
View-Through Revenue View-through conversions per thousand impressions

Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Visible Seconds Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Booked Activities Booked Clicks
Booked Impressions Booked Viewable Impressions
CPA CPC
CPM CTR
Campaign Campaign ID
Click-Through Conversions Click-Through Revenue
Click-through conversions per click Clicks
Conversions Cost per Click-Through Conversion
Cost per Video Completion Cost per Video Play
Cost per View-Through Conversion Cross Device: Click-through Conversion Quantity
Cross Device: Click-through Conversions Cross Device: Click-through Revenue
Cross Device: Total Conversions Cross Device: Total Conversions Quantity
Cross Device: Total Conversions Revenue Cross Device: View-through Conversions
Cross Device: View-through Conversions Quantity Cross Device: View-through Revenue
DBM Cost (Account Currency) DBM Cost USD
Date Impressions
Media Cost Planned Media Cost
RPA RPC
RPM Revenue
Revenue per Click-Through Conversion Revenue per Video Completion
Revenue per Video Play Revenue per View-Through Conversion
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Site Video Completion Rate
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions

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