Beeswax

Beeswax

Regain control of your programmatic advertising by leveraging a custom bidding stack designed specifically to optimize towards the unique business needs of your business.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Account Alternative ID Account ID
Account Name Account Notes
Active Ads_text Code
Advertiser Alternative ID Advertiser Category
Advertiser Domain Advertiser ID
Advertiser Name Advertiser Notes
Alternative ID Auction Type
Average Viewable Seconds Bid Modifier ID
Bid Modifier Name Browser
Browser Version Budget Type
Buzz Key CPC
CPM CPM Bid
CTR Campaign Alternative ID
Campaign Budget Campaign ID
Campaign Name Campaign Notes
Campaign Spend City
City Code Click URL
Clicks Client CPC
Client CPM Client Gross Margin
Client Spend Client Spend Per Conversion
Client VCPM Continents
Conversion Method ID Conversion Orders
Conversion Value Conversions
Country Country Code
Creative Alternative ID Creative Assets
Creative Content Munge Creative Content Tag
Creative Create Date Creative End Date
Creative ID Creative ID
Creative Name Creative Preview
Creative Rule ID Creative Rule Key
Creative Start Date Creative Status ID
Creative Template ID Creative Thumbnail URL
Creative Type Creative Update Date
Creative Weighting Method Currency
Custom Customer ID
Daily Budget Date
Deal ID Default Click URL
Default Continent Default Currency
Default Targeting Device Make
Device Model Device Type
Domain End Date
Environment Type Events
Flight ID Flight Name
Frequency Cap Gross Margin
Gross Margin Percent Height
Impressions Inventory Cost
Inventory Source Javascript Enabled
Line Item Alternative ID Line Item Budget
Line Item Create Date Line Item End Date
Line Item ID Line Item Name
Line Item Spend Line Item Start Date
Line Item Type ID Line Item Update Date
Measurable Imp % Measurable Impressions
Media Spend Metro/DMA
Metro/DMA Code Net Margin
Net Margin Percent Notes
Pacing Pixels
Placement Platform OS
Platform OS Version Preview Token
Primary Asset Publisher ID
Push Status Push Update
Region/State Region/State Code
Revenue Revenue Amount
Revenue Type Scripts
Seat Type Secondary Asset
Secure Site ID
Site Name Size
Sizeless Spend
Spend Per Conversion Start Date
Targeting Template ID VCPM
Vendor Fees Video Companion CTR
Video Companion Clicks Video Companion Views
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewability/Measurability %
Viewable Impressions Viewable Seconds
Width Zip/Postal Code
Customer ID Account ID
Account Name Advertiser ID
Advertiser Name Default Click URL
Default Continent Default Currency
Default Targeting Conversion Method ID
Campaign ID Campaign Name
Campaign Budget Campaign Spend
Daily Budget Budget Type
Start Date End Date
Pacing Revenue Type
Revenue Amount Continents
Currency Push Status
Push Update Account Alternative ID
Advertiser Alternative ID Campaign Alternative ID
Advertiser Domain Advertiser Category
Account Notes Advertiser Notes
Campaign Notes Media Spend
Inventory Cost Conversions
Conversion Value Conversion Orders
Revenue Gross Margin Percent
Vendor Fees Net Margin
Net Margin Percent Video Companion Views
Video Companion Clicks CPM
Gross Margin CTR
Video Complete Percent Spend Per Conversion
VCPM Viewability %
Measurable Imp % Viewability/Measurability %
Average Viewable Seconds CPC
Video Skipped Rate Spend
Impressions Clicks
Video Plays Video Q1s
Video Midpoints Video Q3s
Video Completes Video Skips
Viewable Seconds Viewable Impressions
Measurable Impressions Client Spend
Client CPM Client CPC
Client VCPM Client Gross Margin
Client Spend Per Conversion Date
Line Item ID Line Item Name
Campaign ID Campaign Name
Advertiser ID Advertiser Name
Account ID Account Name
Creative ID Creative Type
Creative Template ID Creative Status ID
Creative Rule ID Creative Rule Key
Width Height
Sizeless Secure
Click URL Creative Name
Creative Assets Primary Asset
Secondary Asset Creative Content Munge
Creative Thumbnail URL Creative Preview
Creative Content Tag Preview Token
Creative Start Date Creative End Date
Frequency Cap Scripts
Pixels Events
Push Status Push Update
Creative Create Date Creative Update Date
Notes Active
Alternative ID Advertiser Alternative ID
Campaign Alternative ID Line Item Alternative ID
Buzz Key Video Companion CTR
Media Spend Inventory Cost
Conversions Conversion Value
Conversion Orders Revenue
Gross Margin Percent Vendor Fees
Net Margin Net Margin Percent
Video Companion Views Video Companion Clicks
CPM Gross Margin
CTR Video Complete Percent
Spend Per Conversion VCPM
Viewability % Measurable Imp %
Viewability/Measurability % Average Viewable Seconds
CPC Video Skipped Rate
Client Gross Margin Client Spend Per Conversion
Spend Impressions
Clicks Video Plays
Video Q1s Video Midpoints
Video Q3s Video Completes
Video Skips Viewable Seconds
Viewable Impressions Measurable Impressions
Client Spend Client CPM
Client CPC Client VCPM
Date
Deal ID Size
Environment Type Seat Type
Bid Modifier ID Bid Modifier Name
Ads Text Code Auction Type
Conversions Media Spend
Inventory Cost Conversion Value
Conversion Orders Revenue
Gross Margin Percent Vendor Fees
Net Margin Net Margin Percent
Video Companion Views Video Companion Clicks
CTR VCPM
Viewability % Measurable Imp %
CPM Spend Per Conversion
Viewability/Measurability % Average Viewable Seconds
Video Complete Percent Gross Margin
Video Companion CTR CPC
Video Skipped Rate Client Gross Margin
Client Spend Per Conversion Account ID
Account Name Advertiser ID
Advertiser Name Campaign ID
Campaign Name Line Item ID
Line Item Name Creative ID
Creative Name Creative Type
Advertiser Alternative ID Campaign Alternative ID
Line Item Alternative ID Creative Alternative ID
Spend Impressions
Clicks Video Plays
Video Q1s Video Midpoints
Video Q3s Video Completes
Video Skips Viewable Seconds
Viewable Impressions Measurable Impressions
Client Spend Client CPM
Client CPC Client VCPM
Date
Inventory Source Browser
Browser Version Javascript Enabled
Platform OS Platform OS Version
Device Make Device Model
Device Type Conversions
VCPM CPC
CTR CPM
Viewability % Video Skipped Rate
Video Complete Percent Average Viewable Seconds
Flight ID Flight Name
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Line Item ID Line Item Name
Creative ID Creative Name
Creative Type Advertiser Alternative ID
Campaign Alternative ID Line Item Alternative ID
Creative Alternative ID Spend
Impressions Clicks
Video Plays Video Q1s
Video Midpoints Video Q3s
Video Completes Video Skips
Viewable Seconds Viewable Impressions
Measurable Impressions Client Spend
Client CPM Client CPC
Client VCPM Date
Inventory Source Domain
Conversions Spend Per Conversion
VCPM CPM
CPC CTR
Viewability % Video Skipped Rate
Video Complete Percent Average Viewable Seconds
Client Spend Per Conversion Flight ID
Flight Name Account ID
Account Name Advertiser ID
Advertiser Name Campaign ID
Campaign Name Line Item ID
Line Item Name Creative ID
Creative Name Creative Type
Advertiser Alternative ID Campaign Alternative ID
Line Item Alternative ID Creative Alternative ID
Spend Impressions
Clicks Video Plays
Video Q1s Video Midpoints
Video Q3s Video Completes
Video Skips Viewable Seconds
Viewable Impressions Measurable Impressions
Client Spend Client CPM
Client CPC Client VCPM
Date
City Code City
Region/State Code Region/State
Country Code Country
Metro/DMA Code Metro/DMA
Conversions CPC
CPM VCPM
Viewability % Measurable Imp %
Viewability/Measurability % Video Skipped Rate
Video Complete Percent Average Viewable Seconds
Flight ID Flight Name
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Line Item ID Line Item Name
Creative ID Creative Name
Creative Type Advertiser Alternative ID
Campaign Alternative ID Line Item Alternative ID
Creative Alternative ID Spend
Impressions Clicks
Video Plays Video Q1s
Video Midpoints Video Q3s
Video Completes Video Skips
Viewable Seconds Viewable Impressions
Measurable Impressions Client Spend
Client CPM Client CPC
Client VCPM Date
Ads_text Code Auction Type
Inventory Source Placement
Site ID Site Name
Publisher ID Conversions
Conversion Orders Conversion Value
Video Companion Views Video Companion Clicks
CPC CPM
CTR VCPM
Viewability % Video Skipped Rate
Video Complete Percent Average Viewable Seconds
Flight ID Flight Name
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Line Item ID Line Item Name
Creative ID Creative Name
Creative Type Advertiser Alternative ID
Campaign Alternative ID Line Item Alternative ID
Creative Alternative ID Spend
Impressions Clicks
Video Plays Video Q1s
Video Midpoints Video Q3s
Video Completes Video Skips
Viewable Seconds Viewable Impressions
Measurable Impressions Client Spend
Client CPM Client CPC
Client VCPM Date
Campaign ID Campaign Name
Advertiser ID Advertiser Name
Account ID Account Name
Line Item ID Line Item Name
Line Item Type ID Targeting Template ID
Line Item Budget Daily Budget
Budget Type Line Item Spend
Currency CPM Bid
Custom Pacing
Creative Weighting Method Revenue Type
Revenue Amount Line Item Start Date
Line Item End Date Push Status
Push Update Line Item Create Date
Line Item Update Date Alternative ID
Notes Active
Buzz Key Advertiser Alternative ID
Campaign Alternative ID Media Spend
Inventory Cost Conversions
Conversion Value Conversion Orders
Revenue Gross Margin Percent
Vendor Fees Net Margin
Net Margin Percent Video Companion Views
Video Companion Clicks CPM
Gross Margin CTR
Video Complete Percent Spend Per Conversion
VCPM Viewability %
Measurable Imp % Viewability/Measurability %
Average Viewable Seconds CPC
Video Skipped Rate Client Gross Margin
Client Spend Per Conversion Spend
Impressions Clicks
Video Plays Video Q1s
Video Midpoints Video Q3s
Video Completes Video Skips
Viewable Seconds Viewable Impressions
Measurable Impressions Client Spend
Client CPM Client CPC
Client VCPM Date
City City Code
Region/State Code Region/State
Zip/Postal Code VCPM
CPM CPC
Viewability % Measurable Imp %
Viewability/Measurability % Video Skipped Rate
Video Complete Percent Average Viewable Seconds
Flight ID Flight Name
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Line Item ID Line Item Name
Creative ID Creative Name
Creative Type Advertiser Alternative ID
Campaign Alternative ID Line Item Alternative ID
Creative Alternative ID Spend
Impressions Clicks
Video Plays Video Q1s
Video Midpoints Video Q3s
Video Completes Video Skips
Viewable Seconds Viewable Impressions
Measurable Impressions Client Spend
Client CPM Client CPC
Client VCPM Date

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