Beeswax
Regain control of your programmatic advertising by leveraging a custom bidding stack designed specifically to optimize towards the unique business needs of your business.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
- Campaigns
- Creatives
- Deal Performance
- Device Performance
- Domain Performance
- Geo Performance
- Inventory Report
- Line Items
- Zip Code Performance
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
- Account Alternative ID
- Account ID
- Account Name
- Account Notes
- Active
- Ads Text Code
- Ads_text Code
- Advertiser Alternative ID
- Advertiser Category
- Advertiser Domain
- Advertiser ID
- Advertiser Name
- Advertiser Notes
- Alternative ID
- Auction Type
- Average Viewable Seconds
- Bid Modifier ID
- Bid Modifier Name
- Browser
- Browser Version
- Budget Type
- Buzz Key
- CPC
- CPM
- CPM Bid
- CTR
- Campaign Alternative ID
- Campaign Budget
- Campaign ID
- Campaign Name
- Campaign Notes
- Campaign Spend
- City
- City Code
- Clicks
- Client CPC
- Client CPM
- Client Gross Margin
- Client Spend
- Client Spend Per Conversion
- Client VCPM
- Continents
- Conversion Method ID
- Conversion Orders
- Conversion Value
- Conversions
- Country
- Country Code
- Creative Alternative ID
- Creative Assets
- Creative ID
- Creative Name
- Creative Preview
- Creative Rule ID
- Creative Rule Key
- Creative Status ID
- Creative Template ID
- Creative Thumbnail URL
- Creative Type
- Creative Weighting Method
- Currency
- Custom
- Customer ID
- Daily Budget
- Date
- Deal ID
- Default Click URL
- Default Continent
- Default Currency
- Default Targeting
- Device Make
- Device Model
- Device Type
- Domain
- Environment Type
- Events
- Flight ID
- Flight Name
- Frequency Cap
- Gross Margin
- Gross Margin Percent
- Height
- Impressions
- Inventory Cost
- Inventory Source
- Javascript Enabled
- Line Item Alternative ID
- Line Item Budget
- Line Item ID
- Line Item Name
- Line Item Spend
- Line Item Type ID
- Measurable Imp %
- Measurable Impressions
- Media Spend
- Metro/DMA
- Metro/DMA Code
- Net Margin
- Net Margin Percent
- Notes
- Pacing
- Placement
- Platform OS
- Platform OS Version
- Preview Token
- Primary Asset
- Publisher ID
- Push Status
- Push Update
- Region/State
- Region/State Code
- Revenue
- Revenue Amount
- Revenue Type
- Scripts
- Seat Type
- Secondary Asset
- Secure
- Site ID
- Site Name
- Size
- Sizeless
- Spend
- Spend Per Conversion
- Targeting Template ID
- VCPM
- Vendor Fees
- Video Companion CTR
- Video Companion Clicks
- Video Companion Views
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
- Width
- Zip/Postal Code
Data View Details: Campaigns
- Account Alternative ID
- Account ID
- Account Name
- Account Notes
- Advertiser Alternative ID
- Advertiser Category
- Advertiser Domain
- Advertiser ID
- Advertiser Name
- Advertiser Notes
- Average Viewable Seconds
- Budget Type
- CPC
- CPM
- CTR
- Campaign Alternative ID
- Campaign Budget
- Campaign ID
- Campaign Name
- Campaign Notes
- Campaign Spend
- Clicks
- Client CPC
- Client CPM
- Client Gross Margin
- Client Spend
- Client Spend Per Conversion
- Client VCPM
- Continents
- Conversion Method ID
- Conversion Orders
- Conversion Value
- Conversions
- Currency
- Customer ID
- Daily Budget
- Date
- Default Click URL
- Default Continent
- Default Currency
- Default Targeting
- Gross Margin
- Gross Margin Percent
- Impressions
- Inventory Cost
- Measurable Imp %
- Measurable Impressions
- Media Spend
- Net Margin
- Net Margin Percent
- Pacing
- Push Status
- Push Update
- Revenue
- Revenue Amount
- Revenue Type
- Spend
- Spend Per Conversion
- VCPM
- Vendor Fees
- Video Companion Clicks
- Video Companion Views
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Creatives
- Account ID
- Account Name
- Active
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Alternative ID
- Average Viewable Seconds
- Buzz Key
- CPC
- CPM
- CTR
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Gross Margin
- Client Spend
- Client Spend Per Conversion
- Client VCPM
- Conversion Orders
- Conversion Value
- Conversions
- Creative Assets
- Creative ID
- Creative Name
- Creative Preview
- Creative Rule ID
- Creative Rule Key
- Creative Status ID
- Creative Template ID
- Creative Thumbnail URL
- Creative Type
- Date
- Events
- Frequency Cap
- Gross Margin
- Gross Margin Percent
- Height
- Impressions
- Inventory Cost
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Imp %
- Measurable Impressions
- Media Spend
- Net Margin
- Net Margin Percent
- Notes
- Preview Token
- Primary Asset
- Push Status
- Push Update
- Revenue
- Scripts
- Secondary Asset
- Secure
- Sizeless
- Spend
- Spend Per Conversion
- VCPM
- Vendor Fees
- Video Companion CTR
- Video Companion Clicks
- Video Companion Views
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
- Width
Data View Details: Deal Performance
- Account ID
- Account Name
- Ads Text Code
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Auction Type
- Average Viewable Seconds
- Bid Modifier ID
- Bid Modifier Name
- CPC
- CPM
- CTR
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Gross Margin
- Client Spend
- Client Spend Per Conversion
- Client VCPM
- Conversion Orders
- Conversion Value
- Conversions
- Creative Alternative ID
- Creative ID
- Creative Name
- Creative Type
- Date
- Deal ID
- Environment Type
- Gross Margin
- Gross Margin Percent
- Impressions
- Inventory Cost
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Imp %
- Measurable Impressions
- Media Spend
- Net Margin
- Net Margin Percent
- Revenue
- Seat Type
- Size
- Spend
- Spend Per Conversion
- VCPM
- Vendor Fees
- Video Companion CTR
- Video Companion Clicks
- Video Companion Views
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Device Performance
- Account ID
- Account Name
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Average Viewable Seconds
- Browser
- Browser Version
- CPC
- CPM
- CTR
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Client VCPM
- Conversions
- Creative Alternative ID
- Creative ID
- Creative Name
- Creative Type
- Date
- Device Make
- Device Model
- Device Type
- Flight ID
- Flight Name
- Impressions
- Inventory Source
- Javascript Enabled
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Impressions
- Platform OS
- Platform OS Version
- Spend
- VCPM
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Domain Performance
- Account ID
- Account Name
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Average Viewable Seconds
- CPC
- CPM
- CTR
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Client Spend Per Conversion
- Client VCPM
- Conversions
- Creative Alternative ID
- Creative ID
- Creative Name
- Creative Type
- Date
- Domain
- Flight ID
- Flight Name
- Impressions
- Inventory Source
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Impressions
- Spend
- Spend Per Conversion
- VCPM
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Geo Performance
- Account ID
- Account Name
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Average Viewable Seconds
- CPC
- CPM
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- City
- City Code
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Client VCPM
- Conversions
- Country
- Country Code
- Creative Alternative ID
- Creative ID
- Creative Name
- Creative Type
- Date
- Flight ID
- Flight Name
- Impressions
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Imp %
- Measurable Impressions
- Metro/DMA
- Metro/DMA Code
- Region/State
- Region/State Code
- Spend
- VCPM
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Inventory Report
- Account ID
- Account Name
- Ads_text Code
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Auction Type
- Average Viewable Seconds
- CPC
- CPM
- CTR
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Client VCPM
- Conversion Orders
- Conversion Value
- Conversions
- Creative Alternative ID
- Creative ID
- Creative Name
- Creative Type
- Date
- Flight ID
- Flight Name
- Impressions
- Inventory Source
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Impressions
- Placement
- Publisher ID
- Site ID
- Site Name
- Spend
- VCPM
- Video Companion Clicks
- Video Companion Views
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Line Items
- Account ID
- Account Name
- Active
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Alternative ID
- Average Viewable Seconds
- Budget Type
- Buzz Key
- CPC
- CPM
- CPM Bid
- CTR
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- Clicks
- Client CPC
- Client CPM
- Client Gross Margin
- Client Spend
- Client Spend Per Conversion
- Client VCPM
- Conversion Orders
- Conversion Value
- Conversions
- Creative Weighting Method
- Currency
- Custom
- Daily Budget
- Date
- Gross Margin
- Gross Margin Percent
- Impressions
- Inventory Cost
- Line Item Budget
- Line Item ID
- Line Item Name
- Line Item Spend
- Line Item Type ID
- Measurable Imp %
- Measurable Impressions
- Media Spend
- Net Margin
- Net Margin Percent
- Notes
- Pacing
- Push Status
- Push Update
- Revenue
- Revenue Amount
- Revenue Type
- Spend
- Spend Per Conversion
- Targeting Template ID
- VCPM
- Vendor Fees
- Video Companion Clicks
- Video Companion Views
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
Data View Details: Zip Code Performance
- Account ID
- Account Name
- Advertiser Alternative ID
- Advertiser ID
- Advertiser Name
- Average Viewable Seconds
- CPC
- CPM
- Campaign Alternative ID
- Campaign ID
- Campaign Name
- City
- City Code
- Clicks
- Client CPC
- Client CPM
- Client Spend
- Client VCPM
- Creative Alternative ID
- Creative ID
- Creative Name
- Creative Type
- Date
- Flight ID
- Flight Name
- Impressions
- Line Item Alternative ID
- Line Item ID
- Line Item Name
- Measurable Imp %
- Measurable Impressions
- Region/State
- Region/State Code
- Spend
- VCPM
- Video Complete Percent
- Video Completes
- Video Midpoints
- Video Plays
- Video Q1s
- Video Q3s
- Video Skipped Rate
- Video Skips
- Viewability %
- Viewability/Measurability %
- Viewable Impressions
- Viewable Seconds
- Zip/Postal Code
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