Amazon Ads
(Requires Advertising Console or Seller Central User Access) Providing advertisers opportunity to programmatically manage their advertising campaigns.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| ASIN | Account ID |
| Account Name | Account Type |
| Ad Group ID | Ad Group Name |
| Ad Group State | Ad ID |
| Ad Keyword Status | Attributed Conversions 14d |
| Attributed Conversions 14d Same SKU | Attributed Conversions 1d |
| Attributed Conversions 1d Same SKU | Attributed Conversions 30d |
| Attributed Conversions 30d Same SKU | Attributed Conversions 7d |
| Attributed Conversions 7d Same SKU | Attributed Sales 14d |
| Attributed Sales 14d Same SKU | Attributed Sales 1d |
| Attributed Sales 1d Same SKU | Attributed Sales 30d |
| Attributed Sales 30d Same SKU | Attributed Sales 7d |
| Attributed Sales 7d Same SKU | Attributed Units Ordered 14d |
| Attributed Units Ordered 1d | Attributed Units Ordered 30d |
| Attributed Units Ordered 7d | CPC |
| CPM | CTR |
| Campaign Budget | Campaign Budget Type |
| Campaign Daily Budget | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Country Code | Creation Date |
| Currency Code | Date |
| Impressions | Keyword Bid |
| Keyword ID | Keyword Text |
| Keyword Text | Keyword Type |
| Kindle Edition Normalized Pages Read 14d | Kindle Edition Normalized Pages Royalties 14d |
| Last Updated Date | Market Place ID |
| Match Type | Portfolio ID |
| Premium Bid Adjustment | Profile Daily Budget |
| Profile ID | SKU |
| Sales Other Sku 7d | Search Term |
| Serving Status | Sponsored Display Campaign Tactic |
| State | Targeting |
| Targeting Type | Timezone |
| Units Sold Other Sku 7d | Units Sold Same Sku 14d |
| Units Sold Same Sku 1d | Units Sold Same Sku 30d |
| Units Sold Same Sku 7d | acos Clicks 14d |
| acos Clicks 7d | roas Clicks 14d |
| roas Clicks 7d |
Data View Details: Ad Groups
| Profile ID | Timezone |
| Currency Code | Country Code |
| Account Type | Account Name |
| Account ID | Market Place ID |
| Campaign Name | Campaign ID |
| Campaign Type | Campaign Start Date |
| Campaign End Date | Campaign Budget |
| Campaign Budget Type | Campaign State |
| Ad Group Name | Ad Group ID |
| Ad Group State | Creation Date |
| Last Updated Date | Serving Status |
| Client Cost | Client CPC |
| Client CPM | Impressions |
| Clicks | Cost |
| Attributed Conversions 1d | Attributed Conversions 7d |
| Attributed Conversions 14d | Attributed Conversions 30d |
| Attributed Conversions 1d Same SKU | Attributed Conversions 7d Same SKU |
| Attributed Conversions 14d Same SKU | Attributed Conversions 30d Same SKU |
| Attributed Units Ordered 1d | Attributed Units Ordered 7d |
| Attributed Units Ordered 14d | Attributed Units Ordered 30d |
| Attributed Sales 1d | Attributed Sales 7d |
| Attributed Sales 14d | Attributed Sales 30d |
| Attributed Sales 1d Same SKU | Attributed Sales 7d Same SKU |
| Attributed Sales 14d Same SKU | Attributed Sales 30d Same SKU |
| ACOS 1d | ACOS 7d |
| ACOS 14d | ACOS 30d |
| CTR | CPC |
| CPM | Date |
Data View Details: Campaigns
| Profile ID | Country Code |
| Currency Code | Profile Daily Budget |
| Timezone | Market Place ID |
| Account ID | Account Name |
| Account Type | Campaign ID |
| Campaign Name | Campaign Type |
| Targeting Type | Premium Bid Adjustment |
| Campaign Daily Budget | Campaign Budget |
| Campaign Budget Type | Start Date |
| Campaign State | Sponsored Display Campaign Tactic |
| Impressions | Clicks |
| Cost | Attributed Conversions 1d |
| Attributed Conversions 7d | Attributed Conversions 14d |
| Attributed Conversions 30d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 7d Same SKU | Attributed Conversions 14d Same SKU |
| Attributed Conversions 30d Same SKU | Attributed Units Ordered 1d |
| Attributed Units Ordered 7d | Attributed Units Ordered 14d |
| Attributed Units Ordered 30d | Attributed Sales 1d |
| Attributed Sales 7d | Attributed Sales 14d |
| Attributed Sales 30d | Attributed Sales 1d Same SKU |
| Attributed Sales 7d Same SKU | Attributed Sales 14d Same SKU |
| Attributed Sales 30d Same SKU | ACOS 1d |
| ACOS 7d | ACOS 14d |
| ACOS 30d | CTR |
| CPC | CPM |
| Client Cost | Client CPC |
| Client CPM | Date |
Data View Details: Keywords
| Profile ID | Timezone |
| Currency Code | Country Code |
| Account Type | Account Name |
| Account ID | Market Place ID |
| Campaign Name | Campaign ID |
| Campaign Type | Campaign Start Date |
| Campaign End Date | Campaign Budget |
| Campaign Budget Type | Campaign State |
| Ad Group Name | Ad Group ID |
| Keyword ID | Keyword Text |
| Match Type | State |
| Bid | Creation Date |
| Last Updated Date | Serving Status |
| Client Cost | Client CPC |
| Client CPM | Impressions |
| Clicks | Cost |
| Attributed Conversions 1d | Attributed Conversions 7d |
| Attributed Conversions 14d | Attributed Conversions 30d |
| Attributed Conversions 1d Same SKU | Attributed Conversions 7d Same SKU |
| Attributed Conversions 14d Same SKU | Attributed Conversions 30d Same SKU |
| Attributed Units Ordered 1d | Attributed Units Ordered 7d |
| Attributed Units Ordered 14d | Attributed Units Ordered 30d |
| Attributed Sales 1d | Attributed Sales 7d |
| Attributed Sales 14d | Attributed Sales 30d |
| Attributed Sales 1d Same SKU | Attributed Sales 7d Same SKU |
| Attributed Sales 14d Same SKU | Attributed Sales 30d Same SKU |
| ACOS 1d | ACOS 7d |
| ACOS 14d | ACOS 30d |
| CTR | CPC |
| CPM | Date |
Data View Details: Product Ads
| Profile ID | Timezone |
| Currency Code | Country Code |
| Account Type | Account Name |
| Account ID | Market Place ID |
| Campaign Name | Campaign ID |
| Campaign Type | Campaign Start Date |
| Campaign End Date | Campaign Budget |
| Campaign Budget Type | Campaign State |
| Ad Group Name | Ad Group ID |
| Ad ID | ASIN |
| SKU | State |
| Creation Date | Last Updated Date |
| Serving Status | Client Cost |
| Client CPC | Client CPM |
| Impressions | Clicks |
| Cost | Attributed Conversions 1d |
| Attributed Conversions 7d | Attributed Conversions 14d |
| Attributed Conversions 30d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 7d Same SKU | Attributed Conversions 14d Same SKU |
| Attributed Conversions 30d Same SKU | Attributed Units Ordered 1d |
| Attributed Units Ordered 7d | Attributed Units Ordered 14d |
| Attributed Units Ordered 30d | Attributed Sales 1d |
| Attributed Sales 7d | Attributed Sales 14d |
| Attributed Sales 30d | Attributed Sales 1d Same SKU |
| Attributed Sales 7d Same SKU | Attributed Sales 14d Same SKU |
| Attributed Sales 30d Same SKU | ACOS 1d |
| ACOS 7d | ACOS 14d |
| ACOS 30d | CTR |
| CPC | CPM |
| Date |
Data View Details: Search Terms
| Profile ID | Timezone |
| Currency Code | Country Code |
| Account Type | Account Name |
| Account ID | Market Place ID |
| Campaign Name | Campaign ID |
| Campaign Type | Campaign Start Date |
| Campaign End Date | Campaign Budget |
| Campaign Budget Type | Campaign State |
| Search Term | Keyword ID |
| Keyword Text | Keyword Type |
| Match Type | Targeting |
| Portfolio ID | Ad Keyword Status |
| Keyword Bid | Ad Group Name |
| Ad Group ID | Kindle Edition Normalized Pages Read 14d |
| Kindle Edition Normalized Pages Royalties 14d | Sales Other Sku 7d |
| Units Sold Other Sku 7d | Units Sold Same Sku 14d |
| Units Sold Same Sku 1d | Units Sold Same Sku 30d |
| Units Sold Same Sku 7d | acos Clicks 14d |
| acos Clicks 7d | roas Clicks 14d |
| roas Clicks 7d | Client Cost |
| Client CPC | Client CPM |
| Impressions | Clicks |
| Cost | Attributed Conversions 1d |
| Attributed Conversions 7d | Attributed Conversions 14d |
| Attributed Conversions 30d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 7d Same SKU | Attributed Conversions 14d Same SKU |
| Attributed Conversions 30d Same SKU | Attributed Units Ordered 1d |
| Attributed Units Ordered 7d | Attributed Units Ordered 14d |
| Attributed Units Ordered 30d | Attributed Sales 1d |
| Attributed Sales 7d | Attributed Sales 14d |
| Attributed Sales 30d | Attributed Sales 1d Same SKU |
| Attributed Sales 7d Same SKU | Attributed Sales 14d Same SKU |
| Attributed Sales 30d Same SKU | ACOS 1d |
| ACOS 7d | ACOS 14d |
| ACOS 30d | CTR |
| CPC | CPM |
| Date |
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