Yahoo Japan Search
Market to the most visited websites in Japan for your Advertisers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Account Name |
| Ad Distribution Settings | Ad Editorial Status |
| Ad Group Bid | Ad Group Distribution Settings |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Rotation Mode |
| Ad Tracking ID | Ad Type |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| App Ad | App ID |
| App Store | Approval Status |
| Asset Description 1 | Asset Description 2 |
| Asset Description 3 | Asset Description 4 |
| Asset Title 1 | Asset Title 10 |
| Asset Title 11 | Asset Title 12 |
| Asset Title 13 | Asset Title 14 |
| Asset Title 15 | Asset Title 2 |
| Asset Title 3 | Asset Title 4 |
| Asset Title 5 | Asset Title 6 |
| Asset Title 7 | Asset Title 8 |
| Asset Title 9 | Attribute Values |
| Attribute Values JSON | Avg. CPC |
| Bid | Bid Multiplier |
| Bid Source | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bidding Strategy Failed Reason | Bidding Strategy Source |
| Budget Amount | Budget Lost Impression Share |
| Budget Period | CPC |
| CPM | CTR |
| Callout | Campaign Distribution Settings |
| Campaign Distribution Status | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Tracking ID |
| Campaign Type | City |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversion Name |
| Conversion Optimizer Eligibility | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Country/Territory | Created Date |
| Criterion ID | Criterion Tracking ID |
| Criterion Type | Custom Parameters |
| Custom URL | Daily Spending Limit |
| Date | Description 1 |
| Description 2 | Destination URL |
| Device | Device Preference |
| Directory 1 | Directory 2 |
| Disapproval Reason Codes | Disapproval Review URL Tracking URL |
| Display URL | Dynamic Search Linked Ad Description 2 |
| Editorial Status | Enhanced CPC Enabled |
| Exact Match Impression Share | Extended Text Ad Description 2 |
| Extended Text Ad Headline 2 | Extended Text Ad Headline 3 |
| Extended Text Ad Path 1 | Extended Text Ad Path 2 |
| Feed ID | Feed Item Attributes |
| Feed Item End Date | Feed Item ID |
| Feed Item Start Date | Feed Item Tracking ID |
| Final URL | First Page Bid Estimate |
| Generated Title | Headline 1 |
| Impression Share | Impressions |
| In Review URL Tracking URL | Invalid Click Rate |
| Invalid Clicks | Invalided Trademarks |
| Keyword | Keyword Distribution Settings |
| Keyword Editorial Status | Keyword ID |
| Keyword Match Type | Keyword Targeting Match Type |
| Keyword Targeting Text | Keyword Tracking ID |
| Label Color | Label Description |
| Label ID | Label Name |
| Labels | Labels JSON |
| Landing Page URL | Location Type |
| Max CPC | Metro Area |
| Negative Keyword | Object of Conversion Tracking |
| Phone Number | Placeholder Type |
| Prefecture | Quality Index |
| Quality Lost Impression Share | Query Targeting Status |
| Quick Link Text | Quick Link URL |
| Responsive Search Ad Descriptions Approval Status | Responsive Search Ad Descriptions Disapproval Reason Codes |
| Responsive Search Ad Descriptions Pinned Field | Responsive Search Ad Descriptions Text |
| Responsive Search Ad Headline Approval Status | Responsive Search Ad Headline Disapproval Reason Codes |
| Responsive Search Ad Headline Pinned Field | Responsive Search Ad Headline Text |
| Responsive Search Ad Path 1 | Responsive Search Ad Path 2 |
| Search Absolute Top Impression Rate | Search Absolute Top Impression Share |
| Search Lost Absolute Top Impression Share (Budget) | Search Lost Absolute Top Impression Share (Rank) |
| Search Lost Top Impression Share (Budget) | Search Lost Top Impression Share (Rank) |
| Search Predicted CTR | Search Query |
| Search Query Match Type | Search Top Impression Rate |
| Search Top Impression Share | Serving Status |
| Sitelink Feed Item Line 1 | Sitelink Feed Item Line 2 |
| Smartphone Final URL | System Serving Status |
| Target All | Target CPA Bidding Scheme Bid Ceiling |
| Target CPA Bidding Scheme Bid Floor | Target CPA Bidding Scheme Target CPA |
| Target CPA Override | Target Impression Share |
| Target Impression Share Scheme Bid Ceiling | Target Impression Share Scheme Location |
| Target List ID | Target List Name |
| Target List Status | Target List Tracking ID |
| Target Location ID | Target Location Name |
| Target Location Restriction | Target ROAS Bidding Scheme Bid Ceiling |
| Target ROAS Bidding Scheme Bid Floor | Target ROAS Bidding Scheme Target ROAS |
| Target ROAS Override | Target Schedule |
| Target Schedule ID | Target Spend Bidding Scheme Bid Ceiling |
| Targeting Ad Group ID | Targeting Campaign ID |
| Text Ad 2 Description 2 | Title 1 |
| Title 2 | Title 3 |
| Top of Page Bid Estimate | Tracking URL |
| Trademark Status | URL |
| URL Approval Status | User Status |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Tracking ID |
| Ad Type | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Attribute Values |
| Attribute Values JSON | Avg. CPC |
| CPC | CPM |
| CTR | Callout |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conv. Rate |
| Conv. Value | Conv. Value Per Cost |
| Conversions | Conversions Across Devices |
| Cost | Cost Per All Conv. |
| Cost Per Conv. | Custom Parameters |
| Date | Device Preference |
| Editorial Status | Feed ID |
| Feed Item End Date | Feed Item ID |
| Feed Item Start Date | Feed Item Tracking ID |
| Impressions | Phone Number |
| Placeholder Type | Quick Link Text |
| Quick Link URL | Sitelink Feed Item Line 1 |
| Sitelink Feed Item Line 2 | Tracking URL |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group Bid | Ad Group Distribution Settings |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad Rotation Mode |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Bid Source |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Created Date | Criterion Type |
| Custom Parameters | Date |
| Disapproval Reason Codes | Disapproval Review URL Tracking URL |
| Exact Match Impression Share | Impression Share |
| Impressions | In Review URL Tracking URL |
| Max CPC | Quality Lost Impression Share |
| Search Absolute Top Impression Rate | Search Absolute Top Impression Share |
| Search Lost Absolute Top Impression Share (Budget) | Search Lost Absolute Top Impression Share (Rank) |
| Search Lost Top Impression Share (Budget) | Search Lost Top Impression Share (Rank) |
| Search Top Impression Rate | Search Top Impression Share |
| Target All | Target CPA Override |
| Target ROAS Override | Tracking URL |
| URL Approval Status | User Status |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Distribution Settings | Ad Editorial Status |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Tracking ID |
| Ad Type | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | App Ad |
| Approval Status | Asset Description 1 |
| Asset Description 2 | Asset Description 3 |
| Asset Description 4 | Asset Title 1 |
| Asset Title 10 | Asset Title 11 |
| Asset Title 12 | Asset Title 13 |
| Asset Title 14 | Asset Title 15 |
| Asset Title 2 | Asset Title 3 |
| Asset Title 4 | Asset Title 5 |
| Asset Title 6 | Asset Title 7 |
| Asset Title 8 | Asset Title 9 |
| Avg. CPC | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conv. Rate |
| Conv. Value | Conv. Value Per Cost |
| Conversions | Conversions Across Devices |
| Cost | Cost Per All Conv. |
| Cost Per Conv. | Created Date |
| Custom Parameters | Date |
| Description 1 | Description 2 |
| Destination URL | Device Preference |
| Directory 1 | Directory 2 |
| Disapproval Reason Codes | Display URL |
| Dynamic Search Linked Ad Description 2 | Extended Text Ad Description 2 |
| Extended Text Ad Headline 2 | Extended Text Ad Headline 3 |
| Extended Text Ad Path 1 | Extended Text Ad Path 2 |
| Feed ID | Final URL |
| Headline 1 | Impressions |
| Invalided Trademarks | Label Color |
| Label Description | Label ID |
| Label Name | Responsive Search Ad Descriptions Approval Status |
| Responsive Search Ad Descriptions Disapproval Reason Codes | Responsive Search Ad Descriptions Pinned Field |
| Responsive Search Ad Descriptions Text | Responsive Search Ad Headline Approval Status |
| Responsive Search Ad Headline Disapproval Reason Codes | Responsive Search Ad Headline Pinned Field |
| Responsive Search Ad Headline Text | Responsive Search Ad Path 1 |
| Responsive Search Ad Path 2 | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Smartphone Final URL |
| Text Ad 2 Description 2 | Title 1 |
| Title 2 | Title 3 |
| Tracking URL | Trademark Status |
| User Status | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| App ID | App Store |
| Avg. CPC | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bidding Strategy Failed Reason | Bidding Strategy Source |
| Budget Amount | Budget Lost Impression Share |
| Budget Period | CPC |
| CPM | CTR |
| Campaign Distribution Settings | Campaign Distribution Status |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Tracking ID | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversion Optimizer Eligibility |
| Conversions | Conversions Across Devices |
| Cost | Cost Per All Conv. |
| Cost Per Conv. | Created Date |
| Custom Parameters | Daily Spending Limit |
| Date | Disapproval Reason Codes |
| Disapproval Review URL Tracking URL | Enhanced CPC Enabled |
| Exact Match Impression Share | Impression Share |
| Impressions | In Review URL Tracking URL |
| Invalid Click Rate | Invalid Clicks |
| Quality Lost Impression Share | Search Absolute Top Impression Rate |
| Search Absolute Top Impression Share | Search Lost Absolute Top Impression Share (Budget) |
| Search Lost Absolute Top Impression Share (Rank) | Search Lost Top Impression Share (Budget) |
| Search Lost Top Impression Share (Rank) | Search Top Impression Rate |
| Search Top Impression Share | Serving Status |
| Target CPA Bidding Scheme Bid Ceiling | Target CPA Bidding Scheme Bid Floor |
| Target CPA Bidding Scheme Target CPA | Target Impression Share |
| Target Impression Share Scheme Bid Ceiling | Target Impression Share Scheme Location |
| Target ROAS Bidding Scheme Bid Ceiling | Target ROAS Bidding Scheme Bid Floor |
| Target ROAS Bidding Scheme Target ROAS | Target Spend Bidding Scheme Bid Ceiling |
| Tracking URL | URL Approval Status |
| User Status | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Tracking ID |
| Ad Type | All Conv. |
| All Conv. Value | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Conv. Value | Conversion Name |
| Conversions | Conversions Across Devices |
| Date | Object of Conversion Tracking |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Tracking ID |
| Ad Type | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Editorial Status |
| Feed ID | Feed Item Attributes |
| Feed Item End Date | Feed Item ID |
| Feed Item Start Date | Impressions |
| Keyword Targeting Match Type | Keyword Targeting Text |
| Target Location Name | Target Location Restriction |
| Targeting Ad Group ID | Targeting Campaign ID |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | Ad ID |
| Ad Name | Ad Tracking ID |
| Ad Type | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Device |
| Impressions | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| City | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conv. Rate |
| Conv. Value | Conv. Value Per Cost |
| Conversions | Conversions Across Devices |
| Cost | Cost Per All Conv. |
| Cost Per Conv. | Country/Territory |
| Date | Impressions |
| Location Type | Metro Area |
| Prefecture | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Bid Multiplier |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Impressions |
| Target Location ID | Target Location Name |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Generated Title |
| Impressions | Search Query |
| URL | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| Ad Group Bid | Ad Group ID |
| Ad Group Name | Ad Group Tracking ID |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Bid |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Custom Parameters | Custom URL |
| Date | Exact Match Impression Share |
| First Page Bid Estimate | Impression Share |
| Impressions | Keyword |
| Keyword Distribution Settings | Keyword Editorial Status |
| Keyword ID | Keyword Match Type |
| Keyword Tracking ID | Labels |
| Labels JSON | Negative Keyword |
| Quality Index | Quality Lost Impression Share |
| Search Absolute Top Impression Rate | Search Absolute Top Impression Share |
| Search Lost Absolute Top Impression Share (Budget) | Search Lost Absolute Top Impression Share (Rank) |
| Search Lost Top Impression Share (Budget) | Search Lost Top Impression Share (Rank) |
| Search Predicted CTR | Search Top Impression Rate |
| Search Top Impression Share | System Serving Status |
| Top of Page Bid Estimate | Tracking URL |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Impressions |
| Landing Page URL | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| Bid Multiplier | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conv. Rate |
| Conv. Value | Conv. Value Per Cost |
| Conversions | Conversions Across Devices |
| Cost | Cost Per All Conv. |
| Cost Per Conv. | Criterion ID |
| Criterion Tracking ID | Date |
| Impressions | Search Absolute Top Impression Rate |
| Search Top Impression Rate | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Bid Multiplier |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Impressions |
| Target Schedule | Target Schedule ID |
| Value Per All Conv. | Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Tracking ID |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conv. Rate | Conv. Value |
| Conv. Value Per Cost | Conversions |
| Conversions Across Devices | Cost |
| Cost Per All Conv. | Cost Per Conv. |
| Date | Impressions |
| Keyword | Query Targeting Status |
| Search Absolute Top Impression Rate | Search Query |
| Search Query Match Type | Search Top Impression Rate |
| Tracking URL | Value Per All Conv. |
| Value Per Conv. |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad Group Tracking ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| Bid Multiplier | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Tracking ID | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conv. Rate |
| Conv. Value | Conv. Value Per Cost |
| Conversions | Conversions Across Devices |
| Cost | Cost Per All Conv. |
| Cost Per Conv. | Date |
| Impressions | Target List ID |
| Target List Name | Target List Status |
| Target List Tracking ID | Value Per All Conv. |
| Value Per Conv. |
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