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Yahoo Japan Search

Yahoo Japan Search

Market to the most visited websites in Japan for your Advertisers.

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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account ID Account Name
Ad Distribution Settings Ad Editorial Status
Ad Group Bid Ad Group Distribution Settings
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad ID
Ad Name Ad Rotation Mode
Ad Tracking ID Ad Type
All Conv. All Conv. Rate
All Conv. Value All Conv. Value Per Cost
App Ad App ID
App Store Approval Status
Asset Description 1 Asset Description 2
Asset Description 3 Asset Description 4
Asset Title 1 Asset Title 10
Asset Title 11 Asset Title 12
Asset Title 13 Asset Title 14
Asset Title 15 Asset Title 2
Asset Title 3 Asset Title 4
Asset Title 5 Asset Title 6
Asset Title 7 Asset Title 8
Asset Title 9 Attribute Values
Attribute Values JSON Avg. CPC
Bid Bid Multiplier
Bid Source Bid Strategy ID
Bid Strategy Name Bid Strategy Type
Bidding Strategy Failed Reason Bidding Strategy Source
Budget Amount Budget Lost Impression Share
Budget Period CPC
CPM CTR
Callout Campaign Distribution Settings
Campaign Distribution Status Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Tracking ID
Campaign Type City
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversion Name
Conversion Optimizer Eligibility Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Country/Territory Created Date
Criterion ID Criterion Tracking ID
Criterion Type Custom Parameters
Custom URL Daily Spending Limit
Date Description 1
Description 2 Destination URL
Device Device Preference
Directory 1 Directory 2
Disapproval Reason Codes Disapproval Review URL Tracking URL
Display URL Dynamic Search Linked Ad Description 2
Editorial Status Enhanced CPC Enabled
Exact Match Impression Share Extended Text Ad Description 2
Extended Text Ad Headline 2 Extended Text Ad Headline 3
Extended Text Ad Path 1 Extended Text Ad Path 2
Feed ID Feed Item Attributes
Feed Item End Date Feed Item ID
Feed Item Start Date Feed Item Tracking ID
Final URL First Page Bid Estimate
Generated Title Headline 1
Impression Share Impressions
In Review URL Tracking URL Invalid Click Rate
Invalid Clicks Invalided Trademarks
Keyword Keyword Distribution Settings
Keyword Editorial Status Keyword ID
Keyword Match Type Keyword Targeting Match Type
Keyword Targeting Text Keyword Tracking ID
Label Color Label Description
Label ID Label Name
Labels Labels JSON
Landing Page URL Location Type
Max CPC Metro Area
Negative Keyword Object of Conversion Tracking
Phone Number Placeholder Type
Prefecture Quality Index
Quality Lost Impression Share Query Targeting Status
Quick Link Text Quick Link URL
Responsive Search Ad Descriptions Approval Status Responsive Search Ad Descriptions Disapproval Reason Codes
Responsive Search Ad Descriptions Pinned Field Responsive Search Ad Descriptions Text
Responsive Search Ad Headline Approval Status Responsive Search Ad Headline Disapproval Reason Codes
Responsive Search Ad Headline Pinned Field Responsive Search Ad Headline Text
Responsive Search Ad Path 1 Responsive Search Ad Path 2
Search Absolute Top Impression Rate Search Absolute Top Impression Share
Search Lost Absolute Top Impression Share (Budget) Search Lost Absolute Top Impression Share (Rank)
Search Lost Top Impression Share (Budget) Search Lost Top Impression Share (Rank)
Search Predicted CTR Search Query
Search Query Match Type Search Top Impression Rate
Search Top Impression Share Serving Status
Sitelink Feed Item Line 1 Sitelink Feed Item Line 2
Smartphone Final URL System Serving Status
Target All Target CPA Bidding Scheme Bid Ceiling
Target CPA Bidding Scheme Bid Floor Target CPA Bidding Scheme Target CPA
Target CPA Override Target Impression Share
Target Impression Share Scheme Bid Ceiling Target Impression Share Scheme Location
Target List ID Target List Name
Target List Status Target List Tracking ID
Target Location ID Target Location Name
Target Location Restriction Target ROAS Bidding Scheme Bid Ceiling
Target ROAS Bidding Scheme Bid Floor Target ROAS Bidding Scheme Target ROAS
Target ROAS Override Target Schedule
Target Schedule ID Target Spend Bidding Scheme Bid Ceiling
Targeting Ad Group ID Targeting Campaign ID
Text Ad 2 Description 2 Title 1
Title 2 Title 3
Top of Page Bid Estimate Tracking URL
Trademark Status URL
URL Approval Status User Status
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad ID
Ad Name Ad Tracking ID
Ad Type All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Attribute Values
Attribute Values JSON Avg. CPC
CPC CPM
CTR Callout
Campaign ID Campaign Name
Campaign Tracking ID Clicks
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conv. Rate
Conv. Value Conv. Value Per Cost
Conversions Conversions Across Devices
Cost Cost Per All Conv.
Cost Per Conv. Custom Parameters
Date Device Preference
Editorial Status Feed ID
Feed Item End Date Feed Item ID
Feed Item Start Date Feed Item Tracking ID
Impressions Phone Number
Placeholder Type Quick Link Text
Quick Link URL Sitelink Feed Item Line 1
Sitelink Feed Item Line 2 Tracking URL
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group Bid Ad Group Distribution Settings
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad Rotation Mode
All Conv. All Conv. Rate
All Conv. Value All Conv. Value Per Cost
Avg. CPC Bid Source
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Created Date Criterion Type
Custom Parameters Date
Disapproval Reason Codes Disapproval Review URL Tracking URL
Exact Match Impression Share Impression Share
Impressions In Review URL Tracking URL
Max CPC Quality Lost Impression Share
Search Absolute Top Impression Rate Search Absolute Top Impression Share
Search Lost Absolute Top Impression Share (Budget) Search Lost Absolute Top Impression Share (Rank)
Search Lost Top Impression Share (Budget) Search Lost Top Impression Share (Rank)
Search Top Impression Rate Search Top Impression Share
Target All Target CPA Override
Target ROAS Override Tracking URL
URL Approval Status User Status
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Distribution Settings Ad Editorial Status
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad ID
Ad Name Ad Tracking ID
Ad Type All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost App Ad
Approval Status Asset Description 1
Asset Description 2 Asset Description 3
Asset Description 4 Asset Title 1
Asset Title 10 Asset Title 11
Asset Title 12 Asset Title 13
Asset Title 14 Asset Title 15
Asset Title 2 Asset Title 3
Asset Title 4 Asset Title 5
Asset Title 6 Asset Title 7
Asset Title 8 Asset Title 9
Avg. CPC CPC
CPM CTR
Campaign ID Campaign Name
Campaign Tracking ID Clicks
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conv. Rate
Conv. Value Conv. Value Per Cost
Conversions Conversions Across Devices
Cost Cost Per All Conv.
Cost Per Conv. Created Date
Custom Parameters Date
Description 1 Description 2
Destination URL Device Preference
Directory 1 Directory 2
Disapproval Reason Codes Display URL
Dynamic Search Linked Ad Description 2 Extended Text Ad Description 2
Extended Text Ad Headline 2 Extended Text Ad Headline 3
Extended Text Ad Path 1 Extended Text Ad Path 2
Feed ID Final URL
Headline 1 Impressions
Invalided Trademarks Label Color
Label Description Label ID
Label Name Responsive Search Ad Descriptions Approval Status
Responsive Search Ad Descriptions Disapproval Reason Codes Responsive Search Ad Descriptions Pinned Field
Responsive Search Ad Descriptions Text Responsive Search Ad Headline Approval Status
Responsive Search Ad Headline Disapproval Reason Codes Responsive Search Ad Headline Pinned Field
Responsive Search Ad Headline Text Responsive Search Ad Path 1
Responsive Search Ad Path 2 Search Absolute Top Impression Rate
Search Top Impression Rate Smartphone Final URL
Text Ad 2 Description 2 Title 1
Title 2 Title 3
Tracking URL Trademark Status
User Status Value Per All Conv.
Value Per Conv.

Account ID Account Name
All Conv. All Conv. Rate
All Conv. Value All Conv. Value Per Cost
App ID App Store
Avg. CPC Bid Strategy ID
Bid Strategy Name Bid Strategy Type
Bidding Strategy Failed Reason Bidding Strategy Source
Budget Amount Budget Lost Impression Share
Budget Period CPC
CPM CTR
Campaign Distribution Settings Campaign Distribution Status
Campaign End Date Campaign ID
Campaign Name Campaign Start Date
Campaign Tracking ID Campaign Type
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversion Optimizer Eligibility
Conversions Conversions Across Devices
Cost Cost Per All Conv.
Cost Per Conv. Created Date
Custom Parameters Daily Spending Limit
Date Disapproval Reason Codes
Disapproval Review URL Tracking URL Enhanced CPC Enabled
Exact Match Impression Share Impression Share
Impressions In Review URL Tracking URL
Invalid Click Rate Invalid Clicks
Quality Lost Impression Share Search Absolute Top Impression Rate
Search Absolute Top Impression Share Search Lost Absolute Top Impression Share (Budget)
Search Lost Absolute Top Impression Share (Rank) Search Lost Top Impression Share (Budget)
Search Lost Top Impression Share (Rank) Search Top Impression Rate
Search Top Impression Share Serving Status
Target CPA Bidding Scheme Bid Ceiling Target CPA Bidding Scheme Bid Floor
Target CPA Bidding Scheme Target CPA Target Impression Share
Target Impression Share Scheme Bid Ceiling Target Impression Share Scheme Location
Target ROAS Bidding Scheme Bid Ceiling Target ROAS Bidding Scheme Bid Floor
Target ROAS Bidding Scheme Target ROAS Target Spend Bidding Scheme Bid Ceiling
Tracking URL URL Approval Status
User Status Value Per All Conv.
Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad ID
Ad Name Ad Tracking ID
Ad Type All Conv.
All Conv. Value Campaign ID
Campaign Name Campaign Tracking ID
Conv. Value Conversion Name
Conversions Conversions Across Devices
Date Object of Conversion Tracking
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad ID
Ad Name Ad Tracking ID
Ad Type All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Editorial Status
Feed ID Feed Item Attributes
Feed Item End Date Feed Item ID
Feed Item Start Date Impressions
Keyword Targeting Match Type Keyword Targeting Text
Target Location Name Target Location Restriction
Targeting Ad Group ID Targeting Campaign ID
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID Ad ID
Ad Name Ad Tracking ID
Ad Type All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Device
Impressions Search Absolute Top Impression Rate
Search Top Impression Rate Value Per All Conv.
Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
City Clicks
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conv. Rate
Conv. Value Conv. Value Per Cost
Conversions Conversions Across Devices
Cost Cost Per All Conv.
Cost Per Conv. Country/Territory
Date Impressions
Location Type Metro Area
Prefecture Value Per All Conv.
Value Per Conv.

Account ID Account Name
All Conv. All Conv. Rate
All Conv. Value All Conv. Value Per Cost
Avg. CPC Bid Multiplier
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Impressions
Target Location ID Target Location Name
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Generated Title
Impressions Search Query
URL Value Per All Conv.
Value Per Conv.

Account ID Account Name
Ad Group Bid Ad Group ID
Ad Group Name Ad Group Tracking ID
All Conv. All Conv. Rate
All Conv. Value All Conv. Value Per Cost
Avg. CPC Bid
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Custom Parameters Custom URL
Date Exact Match Impression Share
First Page Bid Estimate Impression Share
Impressions Keyword
Keyword Distribution Settings Keyword Editorial Status
Keyword ID Keyword Match Type
Keyword Tracking ID Labels
Labels JSON Negative Keyword
Quality Index Quality Lost Impression Share
Search Absolute Top Impression Rate Search Absolute Top Impression Share
Search Lost Absolute Top Impression Share (Budget) Search Lost Absolute Top Impression Share (Rank)
Search Lost Top Impression Share (Budget) Search Lost Top Impression Share (Rank)
Search Predicted CTR Search Top Impression Rate
Search Top Impression Share System Serving Status
Top of Page Bid Estimate Tracking URL
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Impressions
Landing Page URL Value Per All Conv.
Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
Bid Multiplier CPC
CPM CTR
Campaign ID Campaign Name
Campaign Tracking ID Clicks
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conv. Rate
Conv. Value Conv. Value Per Cost
Conversions Conversions Across Devices
Cost Cost Per All Conv.
Cost Per Conv. Criterion ID
Criterion Tracking ID Date
Impressions Search Absolute Top Impression Rate
Search Top Impression Rate Value Per All Conv.
Value Per Conv.

Account ID Account Name
All Conv. All Conv. Rate
All Conv. Value All Conv. Value Per Cost
Avg. CPC Bid Multiplier
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Impressions
Target Schedule Target Schedule ID
Value Per All Conv. Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
CPC CPM
CTR Campaign ID
Campaign Name Campaign Tracking ID
Clicks Client CPC
Client CPM Client Cost
Client Cost Per Conversion Client Cost per All Conv.
Conv. Rate Conv. Value
Conv. Value Per Cost Conversions
Conversions Across Devices Cost
Cost Per All Conv. Cost Per Conv.
Date Impressions
Keyword Query Targeting Status
Search Absolute Top Impression Rate Search Query
Search Query Match Type Search Top Impression Rate
Tracking URL Value Per All Conv.
Value Per Conv.

Account ID Account Name
Ad Group ID Ad Group Name
Ad Group Tracking ID All Conv.
All Conv. Rate All Conv. Value
All Conv. Value Per Cost Avg. CPC
Bid Multiplier CPC
CPM CTR
Campaign ID Campaign Name
Campaign Tracking ID Clicks
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conv. Rate
Conv. Value Conv. Value Per Cost
Conversions Conversions Across Devices
Cost Cost Per All Conv.
Cost Per Conv. Date
Impressions Target List ID
Target List Name Target List Status
Target List Tracking ID Value Per All Conv.
Value Per Conv.

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