Yahoo Japan Display
Market to the most visited websites in Japan for your Advertisers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad Group User Status |
| Ad ID | Ad Layout |
| Ad Name | Ad Preview |
| Ad Style | Ad Title |
| Ad Type | Ad User Status |
| Age | All Conv. |
| App ID | App Name |
| App OS | Approval Status |
| Aspect Ratio | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| Brand Color | Budget Amount |
| Button Text | CTR |
| Campaign Banner Flag | Campaign Banner Media ID |
| Campaign Banner Media ID 2 | Campaign Banner Media ID 3 |
| Campaign Banner Media ID 4 | Campaign Banner URL |
| Campaign Bidding Strategy Type | Campaign Buying Type |
| Campaign Delivery Type | Campaign Goal |
| Campaign ID | Campaign Name |
| Campaign Status | Campaign Type |
| Carrier | City ID |
| City Name | Clicks |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost | Client Cost / Conv. |
| Client Cost / Conv. (All) | Color Set ID |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversion ID | Conversion Name |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Country | Created Date |
| Creation Time | Cross-Device Conv. |
| Data | Date |
| Deliver | Destination URL (campaign banner) |
| Destination URL Campaign Banner | Device |
| Device App | Device OS |
| Device OS Version | Disapproval Reason Codes |
| Disapproval Reason Description | Display URL |
| End Date | Feed ID |
| Feed Set ID | File Size |
| Gender | Height |
| Impression Beacon URLs | Impressions |
| Is Remove Brand Color | Is Remove Campaign Banner Media ID |
| Is Remove Campaign Banner Media ID 2 | Is Remove Campaign Banner Media ID 3 |
| Is Remove Campaign Banner Media ID 4 | Is Remove Campaign Banner URL |
| Is Remove Impression Beacon URLs | Is Remove Prefix |
| Is Remove Suffix | Is Remove Third Party Tracking Script URL |
| Is Remove Viewable Impression Beacon URLs | Logo Flag |
| Logo Media ID | Logo Media ID 2 |
| Logo Media ID 3 | Manual Campaign Conversion Optimizer Training Status |
| Max CPC Bid Value | Max CPV Bid Value |
| Max vCPM Bid Value | Measured Impressions |
| Media Ad Format | Media File Name |
| Media ID | Media Name |
| Media Rich Format Flag | Media Title |
| Media Type | Mobile Carriers |
| OS | Package Name |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Prefecture ID | Prefecture Name |
| Prefix | Principal |
| Serving Status | Size |
| Special Product Type | Start Date |
| Suffix | Target CPA Bid Value |
| Third Party Tracking Script URL | Third Party Tracking Vendor |
| Thumbnail Flag | User Status |
| Vendor Name | Video View Through Rate |
| Video Views | View-Through Conversions |
| Viewable CTR | Viewable CTR (previous) |
| Viewable Clicks | Viewable Frequency Cap Frequency Level |
| Viewable Frequency Cap Frequency Time Unit | Viewable Frequency Cap Viewable Impressions |
| Viewable Impression Beacon URLs | Viewable Impression Rate (previous) |
| Viewable Impressions | Ward ID |
| Ward Name | Web/App |
| Width |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad Group User Status |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| CTR | Campaign Bidding Strategy Type |
| Campaign ID | Campaign Name |
| Clicks | Client Avg. CPC |
| Client Avg. CPV | Client Cost |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Created Date | Cross-Device Conv. |
| Date | Device |
| Device App | Device OS |
| Device OS Version | Feed Set ID |
| Impressions | Max CPC Bid Value |
| Max CPV Bid Value | Measured Impressions |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Target CPA Bid Value | Video View Through Rate |
| Video Views | View-Through Conversions |
| Viewable CTR | Viewable CTR (previous) |
| Viewable Clicks | Viewable Impression Rate (previous) |
| Viewable Impressions |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Layout | Ad Name |
| Ad Preview | Ad Style |
| Ad Title | Ad Type |
| Ad User Status | All Conv. |
| Approval Status | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| Brand Color | Button Text |
| CTR | Campaign Banner Media ID |
| Campaign Banner Media ID 2 | Campaign Banner Media ID 3 |
| Campaign Banner Media ID 4 | Campaign Banner URL |
| Campaign Buying Type | Campaign ID |
| Campaign Name | Campaign Type |
| Clicks | Client Avg. CPC |
| Client Avg. CPV | Client Cost |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Color Set ID | Conv. Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value | Conv. Value (All) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Conversions |
| Conversions (via click) | Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Created Date |
| Cross-Device Conv. | Date |
| Deliver | Destination URL Campaign Banner |
| Disapproval Reason Codes | Disapproval Reason Description |
| Display URL | Impression Beacon URLs |
| Impressions | Is Remove Brand Color |
| Is Remove Campaign Banner Media ID | Is Remove Campaign Banner Media ID 2 |
| Is Remove Campaign Banner Media ID 3 | Is Remove Campaign Banner Media ID 4 |
| Is Remove Campaign Banner URL | Is Remove Impression Beacon URLs |
| Is Remove Prefix | Is Remove Suffix |
| Is Remove Third Party Tracking Script URL | Is Remove Viewable Impression Beacon URLs |
| Logo Media ID | Logo Media ID 2 |
| Logo Media ID 3 | Measured Impressions |
| Media ID | Mobile Carriers |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Prefix | Principal |
| Size | Special Product Type |
| Suffix | Third Party Tracking Script URL |
| Third Party Tracking Vendor | User Status |
| Video View Through Rate | Video Views |
| View-Through Conversions | Viewable CTR |
| Viewable CTR (previous) | Viewable Clicks |
| Viewable Impression Beacon URLs | Viewable Impression Rate (previous) |
| Viewable Impressions |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Ad Type |
| Age | All Conv. |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Duration of Video Viewed |
| Avg. Position | Avg. Video View Rate |
| Avg. vCPM | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Avg. CPC |
| Client Avg. CPV | Client Cost |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Cross-Device Conv. | Date |
| Impressions | Measured Impressions |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Video View Through Rate | Video Views |
| View-Through Conversions | Viewable CTR |
| Viewable Clicks | Viewable Impression Rate (previous) |
| Viewable Impressions |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | All Conv. |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Duration of Video Viewed |
| Avg. Position | Avg. Video View Rate |
| Avg. vCPM | Budget Amount |
| CTR | Campaign Bidding Strategy Type |
| Campaign Buying Type | Campaign Delivery Type |
| Campaign Goal | Campaign ID |
| Campaign Name | Campaign Status |
| Campaign Type | Clicks |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost | Client Cost / Conv. |
| Client Cost / Conv. (All) | Conv. Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value | Conv. Value (All) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Conversions |
| Conversions (via click) | Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Created Date |
| Cross-Device Conv. | Date |
| Destination URL (campaign banner) | End Date |
| Feed ID | Impressions |
| Manual Campaign Conversion Optimizer Training Status | Max CPC Bid Value |
| Max CPV Bid Value | Max vCPM Bid Value |
| Measured Impressions | Paid Video View Rate (CPV) |
| Paid Video Views (CPV) | Serving Status |
| Start Date | Target CPA Bid Value |
| Vendor Name | Video View Through Rate |
| Video Views | View-Through Conversions |
| Viewable CTR | Viewable CTR (previous) |
| Viewable Clicks | Viewable Frequency Cap Frequency Level |
| Viewable Frequency Cap Frequency Time Unit | Viewable Frequency Cap Viewable Impressions |
| Viewable Impression Rate (previous) | Viewable Impressions |
| Account ID | Account Name |
| Ad Group ID | Ad Group Name |
| Ad ID | Ad Name |
| Ad Preview | Ad Type |
| All Conv. | Campaign ID |
| Campaign Name | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (via click) | Conv. Value (via click) / Conv. (via click) |
| Conv. Value / Conv. | Conversion ID |
| Conversion Name | Conversions |
| Conversions (via click) | Cross-Device Conv. |
| Date | Display URL |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Ad Type |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| CTR | Campaign ID |
| Campaign Name | Carrier |
| Clicks | Client Avg. CPC |
| Client Avg. CPV | Client Cost |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Cross-Device Conv. | Date |
| Device | Impressions |
| Measured Impressions | OS |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Video View Through Rate | Video Views |
| View-Through Conversions | Viewable CTR |
| Viewable CTR (previous) | Viewable Clicks |
| Viewable Impression Rate (previous) | Viewable Impressions |
| Web/App |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Ad Type |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost | Client Cost / Conv. |
| Client Cost / Conv. (All) | Conv. Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value | Conv. Value (All) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Conversions |
| Conversions (via click) | Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Cross-Device Conv. |
| Date | Gender |
| Impressions | Measured Impressions |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Video View Through Rate | Video Views |
| View-Through Conversions | Viewable CTR |
| Viewable Clicks | Viewable Impression Rate (previous) |
| Viewable Impressions |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Ad Type |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| CTR | Campaign ID |
| Campaign Name | City ID |
| City Name | Clicks |
| Client Avg. CPC | Client Avg. CPV |
| Client Cost | Client Cost / Conv. |
| Client Cost / Conv. (All) | Conv. Rate |
| Conv. Rate (All) | Conv. Rate (via click) |
| Conv. Value | Conv. Value (All) |
| Conv. Value (All) / Conv. (All) | Conv. Value (All) / Cost |
| Conv. Value (via click) | Conv. Value (via click) / Conv. (via click) |
| Conv. Value (via click) / Cost | Conv. Value / Conv. |
| Conv. Value / Cost | Conversions |
| Conversions (via click) | Cost |
| Cost / Conv. | Cost / Conv. (via click) |
| Cost/Conv. (All) | Country |
| Cross-Device Conv. | Date |
| Impressions | Measured Impressions |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Prefecture ID | Prefecture Name |
| Video View Through Rate | Video Views |
| View-Through Conversions | Viewable CTR |
| Viewable Clicks | Viewable Impression Rate (previous) |
| Viewable Impressions | Ward ID |
| Ward Name |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Ad Type |
| All Conv. | Approval Status |
| Aspect Ratio | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Duration of Video Viewed | Avg. Position |
| Avg. Video View Rate | Avg. vCPM |
| CTR | Campaign Banner Flag |
| Campaign ID | Campaign Name |
| Clicks | Client Avg. CPC |
| Client Avg. CPV | Client Cost |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Created Date | Creation Time |
| Cross-Device Conv. | Data |
| Date | Disapproval Reason Codes |
| File Size | Height |
| Impressions | Logo Flag |
| Measured Impressions | Media Ad Format |
| Media File Name | Media ID |
| Media Name | Media Rich Format Flag |
| Media Title | Media Type |
| Paid Video View Rate (CPV) | Paid Video Views (CPV) |
| Thumbnail Flag | User Status |
| Video View Through Rate | Video Views |
| View-Through Conversions | Viewable CTR |
| Viewable CTR (previous) | Viewable Clicks |
| Viewable Impression Rate (previous) | Viewable Impressions |
| Width |
| 10 sec Video Views | 100% Video Views |
| 25% Video Views | 3 sec Video Views |
| 50% Video Views | 75% Video Views |
| 95% Video Views | Account ID |
| Account Name | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Ad Type |
| All Conv. | App ID |
| App Name | App OS |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Duration of Video Viewed |
| Avg. Position | Avg. Video View Rate |
| Avg. vCPM | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Avg. CPC |
| Client Avg. CPV | Client Cost |
| Client Cost / Conv. | Client Cost / Conv. (All) |
| Conv. Rate | Conv. Rate (All) |
| Conv. Rate (via click) | Conv. Value |
| Conv. Value (All) | Conv. Value (All) / Conv. (All) |
| Conv. Value (All) / Cost | Conv. Value (via click) |
| Conv. Value (via click) / Conv. (via click) | Conv. Value (via click) / Cost |
| Conv. Value / Conv. | Conv. Value / Cost |
| Conversions | Conversions (via click) |
| Cost | Cost / Conv. |
| Cost / Conv. (via click) | Cost/Conv. (All) |
| Cross-Device Conv. | Date |
| Impressions | Measured Impressions |
| Package Name | Paid Video View Rate (CPV) |
| Paid Video Views (CPV) | Video View Through Rate |
| Video Views | View-Through Conversions |
| Viewable CTR | Viewable CTR (previous) |
| Viewable Clicks | Viewable Impression Rate (previous) |
| Viewable Impressions |
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