Yahoo! DSP

Yahoo! DSP

Yahoo! Ad Tech offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Ad Ad ID
Ad Name Ad Position
Ad Size Advertiser
Advertiser ID Advertiser Name
Advertiser Spend Advertiser eCPM
Age App Name
Beacon ID Beacon Name
Browser Type CPA
CPC CTR
Campaign Campaign ID
Campaign Name City
Click Through CPA Click Through Conversion Rate
Click Through Conversions Clicks
Conversion Rate Conversion Value
Conversions Country
Creative ID Creative Name
Cross-Device Conversions Cross-device Conversions
DMA Date
Desktop OS Device Type
Domain Name Filtered Clicks
Filtered Impressions Gender
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
Line Line Billing Method
Line Goal Type Line ID
Line Name MOAT AVOC Rate
MOAT Measurability Rate Management Fee
Media Type Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Package ID
Package Name Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
State Sub Domain Name
Targeted Audience: Group A ID Targeted Audience: Group A Name
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Ad Ad Position
Ad Size Advertiser
Advertiser Spend Advertiser eCPM
CPA CPC
CTR Campaign
Click Through CPA Click Through Conversion Rate
Click Through Conversions Clicks
Conversion Rate Conversion Value
Conversions Cross-device Conversions
Date Filtered Clicks
Filtered Impressions Impression Distribution Nonmeasurable
Impression Distribution Nonviewable Impression Distribution Viewable
Impressions Line
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Advertiser Advertiser Spend
Advertiser eCPM CPA
CPC CTR
Campaign Click Through CPA
Click Through Conversion Rate Click Through Conversions
Clicks Conversion Rate
Conversion Value Conversions
Cross-device Conversions Date
Filtered Clicks Filtered Impressions
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate

Advertiser ID Advertiser Name
Beacon ID Beacon Name
Campaign ID Campaign Name
Click Through Conversions Cross-Device Conversions
Date Line ID
Line Name Package ID
Package Name View Through Conversions

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Advertiser Advertiser Spend
Advertiser eCPM Age
CPA CPC
CTR Campaign
Click Through CPA Click Through Conversion Rate
Click Through Conversions Clicks
Conversion Rate Conversion Value
Conversions Cross-device Conversions
Date Filtered Clicks
Filtered Impressions Gender
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
Line MOAT AVOC Rate
MOAT Measurability Rate Management Fee
Moat AVFH Moat AVOC Impressions
Moat Analyzed Impressions Moat Measurable Impressions
Moat Viewable Impressions Moat Viewable Rate
Network Profit Network eCPM
Non-Viewable Impressions Order Management Fee
Platform Fee Publisher Cost
Publisher eCPM ROAS
Skiped Ads Third Party Data Fee
Total Data Fee Video Starts
View Through CPA View Through Conversion Rate
View Through Conversions Yahoo Data Fees
Yahoo Measurable Impressions Yahoo Measurable Rate
Yahoo Non-Measurable Impressions Yahoo Viewable Impressions
Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Advertiser Advertiser Spend
Advertiser eCPM Browser Type
CPA CPC
CTR Campaign
Click Through CPA Click Through Conversion Rate
Click Through Conversions Clicks
Conversion Rate Conversion Value
Conversions Cross-device Conversions
Date Desktop OS
Device Type Filtered Clicks
Filtered Impressions Impression Distribution Nonmeasurable
Impression Distribution Nonviewable Impression Distribution Viewable
Impressions Line
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Advertiser Advertiser Spend
Advertiser eCPM App Name
CPA CPC
CTR Campaign
Click Through CPA Click Through Conversion Rate
Click Through Conversions Clicks
Conversion Rate Conversion Value
Conversions Cross-device Conversions
Date Domain Name
Filtered Clicks Filtered Impressions
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
Sub Domain Name Third Party Data Fee
Total Data Fee Video Starts
View Through CPA View Through Conversion Rate
View Through Conversions Yahoo Data Fees
Yahoo Measurable Impressions Yahoo Measurable Rate
Yahoo Non-Measurable Impressions Yahoo Viewable Impressions
Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Advertiser Advertiser Spend
Advertiser eCPM CPA
CPC CTR
Campaign City
Click Through CPA Click Through Conversion Rate
Click Through Conversions Clicks
Conversion Rate Conversion Value
Conversions Country
Cross-device Conversions DMA
Date Filtered Clicks
Filtered Impressions Impression Distribution Nonmeasurable
Impression Distribution Nonviewable Impression Distribution Viewable
Impressions Line
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
State Third Party Data Fee
Total Data Fee Video Starts
View Through CPA View Through Conversion Rate
View Through Conversions Yahoo Data Fees
Yahoo Measurable Impressions Yahoo Measurable Rate
Yahoo Non-Measurable Impressions Yahoo Viewable Impressions
Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Advertiser Advertiser Spend
Advertiser eCPM CPA
CPC CTR
Campaign Click Through CPA
Click Through Conversion Rate Click Through Conversions
Clicks Conversion Rate
Conversion Value Conversions
Cross-device Conversions Date
Filtered Clicks Filtered Impressions
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
Line Line Billing Method
Line Goal Type MOAT AVOC Rate
MOAT Measurability Rate Management Fee
Media Type Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate

0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Ad ID Ad Name
Ad Position Ad Size
Advertiser ID Advertiser Name
Advertiser Spend Advertiser eCPM
Beacon ID Beacon Name
CPA CPC
CTR Campaign ID
Campaign Name Click Through CPA
Click Through Conversion Rate Click Through Conversions
Clicks Conversion Rate
Conversion Value Conversions
Creative ID Creative Name
Cross-device Conversions Date
Filtered Clicks Filtered Impressions
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
Line ID Line Name
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Moat AVFH
Moat AVOC Impressions Moat Analyzed Impressions
Moat Measurable Impressions Moat Viewable Impressions
Moat Viewable Rate Network Profit
Network eCPM Non-Viewable Impressions
Order Management Fee Package ID
Package Name Platform Fee
Publisher Cost Publisher eCPM
ROAS Skiped Ads
Targeted Audience: Group A ID Targeted Audience: Group A Name
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate

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