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High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad Group Auto Targeting Enabled? | Ad Group Bid |
| Ad Group Billing Type | Ad Group Budget |
| Ad Group Budget Type | Ad Group Conversion Learning Mode Type |
| Ad Group Created Date | Ad Group End Time |
| Ad Group ID | Ad Group Lifetime Frequency Cap |
| Ad Group Name | Ad Group Optimization Goal Attribution Window Clicks |
| Ad Group Optimization Goal Attribution Window Engagements | Ad Group Optimization Goal Attribution Window Views |
| Ad Group Pacing Delivery Type | Ad Group Placement Group |
| Ad Group Start Time | Ad Group Status |
| Ad Group Targeting App Type | Ad Group Targeting Gender |
| Ad Group Targeting Geo | Ad Group Targeting Locale |
| Ad Group Targeting Location | Ad Group Tracking URLs |
| Ad Group Type | Ad Group Updated Time |
| Add To Carts Desktop Action To Desktop Conversion | Add To Carts Desktop Action To Mobile Conversion |
| Add To Carts Desktop Action To Tablet Conversion | Add To Carts Mobile Action To Desktop Conversion |
| Add To Carts Mobile Action To Mobile Conversion | Add To Carts Mobile Action To Tablet Conversion |
| Add To Carts Tablet Action To Desktop Conversion | Add To Carts Tablet Action To Mobile Conversion |
| Add To Carts Tablet Action To Tablet Conversion | Advertiser Country |
| Advertiser Created Time | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| Advertiser Owner User ID | Advertiser Roles |
| Advertiser Status | Advertiser Updated Time |
| Android Deep Link | App Install CPA |
| App Install Value | App Installs |
| App Installs Desktop Action To Desktop Conversion | App Installs Desktop Action To Mobile Conversion |
| App Installs Desktop Action To Tablet Conversion | App Installs Mobile Action To Desktop Conversion |
| App Installs Mobile Action To Mobile Conversion | App Installs Mobile Action To Tablet Conversion |
| App Installs Tablet Action To Desktop Conversion | App Installs Tablet Action To Mobile Conversion |
| App Installs Tablet Action To Tablet Conversion | CPC |
| CPC Earned | CPC Paid |
| CPE | CPE Earned |
| CPE Paid | CPM |
| CPM Earned | CPM Paid |
| CPV | CPV100 |
| CPV95 | CTR |
| CTR Earned | CTR Paid |
| Campaign Created Time | Campaign Daily Spend Cap |
| Campaign ID | Campaign Lifetime Spend Cap |
| Campaign Name | Campaign Objective Type |
| Campaign Order Line ID | Campaign Status |
| Campaign Tracking URLs | Campaign Type |
| Campaign Updated Time | Carousel Android Deep Links |
| Carousel Destination URLs | Carousel IOS Deep Links |
| Checkouts Desktop Action To Desktop Conversion | Checkouts Desktop Action To Mobile Conversion |
| Checkouts Desktop Action To Tablet Conversion | Checkouts Mobile Action To Desktop Conversion |
| Checkouts Mobile Action To Mobile Conversion | Checkouts Mobile Action To Tablet Conversion |
| Checkouts Tablet Action To Desktop Conversion | Checkouts Tablet Action To Mobile Conversion |
| Checkouts Tablet Action To Tablet Conversion | Click Add To Cart |
| Click Add To Cart Quantity | Click Add To Cart Value |
| Click App Install | Click App Install Value |
| Click Checkout | Click Checkout Quantity |
| Click Checkout Value | Click Custom |
| Click Custom Quantity | Click Custom Value |
| Click Lead | Click Lead Quantity |
| Click Lead Value | Click Page Visit |
| Click Page Visit Quantity | Click Page Visit Value |
| Click Search Quantity | Click Search Value |
| Click Searches | Click Sign Up Quantity |
| Click Sign Up Value | Click Tracking URL |
| Click Unknown Quantity | Click Unknown Value |
| Click Unknowns | Click View Categories |
| Click View Category Quantity | Click View Category Value |
| Click Watch Video | Click Watch Video Quantity |
| Click Watch Video Value | Clicks |
| Clicks Earned | Clicks Paid |
| Clicks Paid (gross) | Client App Install CPA |
| Client CPC | Client CPC Earned |
| Client CPC Paid | Client CPE |
| Client CPE Earned | Client CPE Paid |
| Client CPM | Client CPM Earned |
| Client CPM Paid | Client In-App Add To Cart CPA |
| Client In-App Add To Cart ROAS | Client In-App App Install CPA |
| Client In-App App Install ROAS | Client In-App Checkout CPA |
| Client In-App Checkout ROAS | Client In-App Search CPA |
| Client In-App Search ROAS | Client In-App Sign-Up CPA |
| Client In-App Sign-Up ROAS | Client In-App Unknown CPA |
| Client In-App Unknown ROAS | Client Offline Checkout CPA |
| Client Offline Checkout ROAS | Client Offline Custom CPA |
| Client Offline Custom ROAS | Client Offline Lead CPA |
| Client Offline Lead ROAS | Client Offline Sign-Up CPA |
| Client Offline Sign-Up ROAS | Client Offline Unknown CPA |
| Client Offline Unknown ROAS | Client On-Site Checkout CPA (Billable) |
| Client Spend | Client Web Add To Cart CPA |
| Client Web Add To Cart ROAS | Client Web Checkout CPA |
| Client Web Checkout ROAS | Client Web Custom CPA |
| Client Web Custom ROAS | Client Web Lead CPA |
| Client Web Lead ROAS | Client Web Page Visit CPA |
| Client Web Page Visit ROAS | Client Web Search CPA |
| Client Web Search ROAS | Client Web Sign-Up CPA |
| Client Web Sign-Up ROAS | Client Web Unknown CPA |
| Client Web Unknown ROAS | Client Web View Category CPA |
| Client Web View Category ROAS | Client Web Watch Video CPA |
| Client Web Watch Video ROAS | Collection Items Destination URL Template |
| Conversion Quantity | Conversion Value |
| Created Time | Creative Type |
| Custom Desktop Actions To Desktop Conversion | Custom Desktop Actions To Mobile Conversion |
| Custom Desktop Actions To Tablet Conversion | Custom Mobile Actions To Desktop Conversion |
| Custom Mobile Actions To Mobile Conversion | Custom Mobile Actions To Tablet Conversion |
| Custom Tablet Actions To Desktop Conversion | Custom Tablet Actions To Mobile Conversion |
| Custom Tablet Actions To Tablet Conversion | Date |
| Description | Destination URL |
| Engagement Add To Cart | Engagement Add To Cart Quantity |
| Engagement Add To Cart Value | Engagement App Install |
| Engagement App Install Value | Engagement Categories |
| Engagement Category Quantity | Engagement Category Value |
| Engagement Checkout | Engagement Checkout Quantity |
| Engagement Checkout Value | Engagement Custom |
| Engagement Custom Quantity | Engagement Custom Value |
| Engagement Earned | Engagement Lead |
| Engagement Lead Quantity | Engagement Lead Value |
| Engagement Page Visit | Engagement Page Visit Quantity |
| Engagement Page Visit Value | Engagement Paid |
| Engagement Rate | Engagement Search Quantity |
| Engagement Search Value | Engagement Searches |
| Engagement Sign Up Quantity | Engagement Sign Up Value |
| Engagement Sign Ups | Engagement Unknown Quantity |
| Engagement Unknown Value | Engagement Unknowns |
| Engagement Watch Video Quantity | Engagement Watch Video Value |
| Engagement Watch Videos | Engagements |
| ID | IOS Deep Link |
| Impressions | Impressions Earned |
| Impressions Paid | Impressions Paid (gross) |
| In-App Add To Cart CPA | In-App Add To Cart ROAS |
| In-App Add To Cart Value | In-App Add To Carts |
| In-App App Install CPA | In-App App Install ROAS |
| In-App App Install Value | In-App App Installs |
| In-App Checkout CPA | In-App Checkout ROAS |
| In-App Checkout Value | In-App Checkouts |
| In-App Click Add To Cart Value | In-App Click Add To Carts |
| In-App Click App Install Value | In-App Click App Installs |
| In-App Click Checkout Value | In-App Click Checkouts |
| In-App Click Search Value | In-App Click Searches |
| In-App Click Sign-Up Value | In-App Click Sign-Ups |
| In-App Click Unknown Value | In-App Click Unknowns |
| In-App Engagement Add To Cart Value | In-App Engagement Add To Carts |
| In-App Engagement App Install Value | In-App Engagement App Installs |
| In-App Engagement Checkout Value | In-App Engagement Checkouts |
| In-App Engagement Search Value | In-App Engagement Searches |
| In-App Engagement Sign-Up Value | In-App Engagement Sign-Ups |
| In-App Engagement Unknown Value | In-App Engagement Unknowns |
| In-App Search CPA | In-App Search ROAS |
| In-App Search Value | In-App Searches |
| In-App Sign-Up CPA | In-App Sign-Up ROAS |
| In-App Sign-Up Value | In-App Sign-Ups |
| In-App Unknown | In-App Unknown CPA |
| In-App Unknown ROAS | In-App Unknown Value |
| In-App View Add To Cart Value | In-App View Add To Carts |
| In-App View App Install Value | In-App View App Installs |
| In-App View Checkout Value | In-App View Checkouts |
| In-App View Search Value | In-App View Searches |
| In-App View Sign-Up Value | In-App View Sign-Ups |
| In-App View Unknown Value | In-App View Unknowns |
| Is Deleted? | Is Removable? |
| Leads Desktop Action To Desktop Conversion | Leads Desktop Action To Mobile Conversion |
| Leads Desktop Action To Tablet Conversion | Leads Mobile Action To Desktop Conversion |
| Leads Mobile Action To Mobile Conversion | Leads Mobile Action To Tablet Conversion |
| Leads Tablet Action To Desktop Conversion | Leads Tablet Action To Mobile Conversion |
| Leads Tablet Action To Tablet Conversion | Name |
| Offline Checkout CPA | Offline Checkout ROAS |
| Offline Checkout Value | Offline Checkouts |
| Offline Click Checkout Value | Offline Click Checkouts |
| Offline Click Custom Value | Offline Click Customs |
| Offline Click Lead Value | Offline Click Leads |
| Offline Click Sign-Up Value | Offline Click Sign-Ups |
| Offline Click Unknown Value | Offline Click Unknowns |
| Offline Custom CPA | Offline Custom ROAS |
| Offline Custom Value | Offline Customs |
| Offline Engagement Checkout Value | Offline Engagement Checkouts |
| Offline Engagement Custom Value | Offline Engagement Customs |
| Offline Engagement Lead Value | Offline Engagement Leads |
| Offline Engagement Sign-Up Value | Offline Engagement Sign-Ups |
| Offline Engagement Unknown Value | Offline Engagement Unknowns |
| Offline Lead CPA | Offline Lead ROAS |
| Offline Lead Value | Offline Leads |
| Offline Sign-Up CPA | Offline Sign-Up ROAS |
| Offline Sign-Up Value | Offline Sign-Ups |
| Offline Unknown CPA | Offline Unknown ROAS |
| Offline Unknown Value | Offline Unknowns |
| Offline View Checkout Value | Offline View Checkouts |
| Offline View Custom Value | Offline View Customs |
| Offline View Lead Value | Offline View Leads |
| Offline View Sign-Up Value | Offline View Sign-Ups |
| Offline View Unknown Value | Offline View Unknowns |
| On-Site Checkout CPA (Billable) | On-Site Checkouts |
| Outbound Click Rate | Outbound Click Rate Earned |
| Outbound Click Rate Paid | Outbound Clicks |
| Outbound Clicks Earned | Outbound Clicks Paid |
| Page Visits Desktop Action To Desktop Conversion | Page Visits Desktop Action To Mobile Conversion |
| Page Visits Desktop Action To Tablet Conversion | Page Visits Mobile Action To Desktop Conversion |
| Page Visits Mobile Action To Mobile Conversion | Page Visits Mobile Action To Tablet Conversion |
| Page Visits Tablet Action To Desktop Conversion | Page Visits Tablet Action To Mobile Conversion |
| Page Visits Tablet Action To Tablet Conversion | Pin ID |
| Pin Promotion IDs | Preview Large |
| Preview Medium | Rejected Reasons |
| Rejection Labels | Review Status |
| Save Rate | Save Rate Earned |
| Save Rate Paid | Saves |
| Saves Earned | Saves Paid |
| Searches Desktop Action To Desktop Conversion | Searches Desktop Action To Mobile Conversion |
| Searches Desktop Action To Tablet Conversion | Searches Mobile Action To Desktop Conversion |
| Searches Mobile Action To Mobile Conversion | Searches Mobile Action To Tablet Conversion |
| Searches Tablet Action To Desktop Conversion | Searches Tablet Action To Mobile Conversion |
| Searches Tablet Action To Tablet Conversion | Sign-ups Desktop Action To Mobile Conversion |
| Sign-ups Desktop Action To Tablet Conversion | Sign-ups Mobile Action To Desktop Conversion |
| Sign-ups Mobile Action To Mobile Conversion | Sign-ups Mobile Action To Tablet Conversion |
| Sign-ups Tablet Action To Desktop Conversion | Sign-ups Tablet Action To Mobile Conversion |
| Sign-ups Tablet Action To Tablet Conversion | Spend |
| Status | Total Click Sign-Ups |
| Total Conversions | Total Impressions (user) |
| Total Sign-Up Desktop Action to Desktop Conversion | Total View Sign Ups |
| Tracking Urls | Type |
| Unknowns Desktop Action To Desktop Conversion | Unknowns Desktop Action To Mobile Conversion |
| Unknowns Desktop Action To Tablet Conversion | Unknowns Mobile Action To Desktop Conversion |
| Unknowns Mobile Action To Mobile Conversion | Unknowns Mobile Action To Tablet Conversion |
| Unknowns Tablet Action To Desktop Conversion | Unknowns Tablet Action To Mobile Conversion |
| Unknowns Tablet Action To Tablet Conversion | Updated Time |
| Video 3s Views | Video 3s Views Earned |
| Video 3s Views Paid | Video Avg. Watch Time (s) Earned |
| Video Avg. Watch Time (s) Paid | Video Starts |
| Video Starts Earned | Video Starts Paid |
| Video Views | Video Views Earned |
| Video Views Paid | Video Views at 100% Earned |
| Video Views at 100% Paid | Video Views at 25% |
| Video Views at 25% Earned | Video Views at 25% Paid |
| Video Views at 50% | Video Views at 50% Earned |
| Video Views at 50% Paid | Video Views at 75% |
| Video Views at 75% Earned | Video Views at 75% Paid |
| Video Views at 95% | Video Views at 95% Earned |
| Video Views at 95% Paid | View Add To Cart Quantity |
| View Add To Cart Value | View Add To Carts |
| View App Install Value | View App Installs |
| View Categories Desktop Action To Desktop Conversion | View Categories Desktop Action To Mobile Conversion |
| View Categories Desktop Action To Tablet Conversion | View Categories Mobile Action To Desktop Conversion |
| View Categories Mobile Action To Mobile Conversion | View Categories Mobile Action To Tablet Conversion |
| View Categories Tablet Action To Desktop Conversion | View Categories Tablet Action To Mobile Conversion |
| View Categories Tablet Action To Tablet Conversion | View Checkout Quantity |
| View Checkout Value | View Checkouts |
| View Custom Quantity | View Custom Value |
| View Customs | View Lead Quantity |
| View Lead Value | View Leads |
| View Page Visit Quantity | View Page Visit Value |
| View Page Visits | View Search Quantity |
| View Search Value | View Searches |
| View Sign Up Quantity | View Sign Up Value |
| View Tracking URL | View Unknown Quantity |
| View Unknown Value | View Unknowns |
| View View Categories | View View Category Quantity |
| View View Category Value | View Views at 100% |
| View Watch Video Quantity | View Watch Video Value |
| View Watch Videos | Watch Video Desktop Action To Desktop Conversion |
| Watch Video Desktop Action To Mobile Conversion | Watch Video Desktop Action To Tablet Conversion |
| Watch Video Mobile Action To Desktop Conversion | Watch Video Mobile Action To Mobile Conversion |
| Watch Video Mobile Action To Tablet Conversion | Watch Video Tablet Action To Desktop Conversion |
| Watch Video Tablet Action To Mobile Conversion | Watch Video Tablet Action To Tablet Conversion |
| Web Add To Cart CPA | Web Add To Cart ROAS |
| Web Add To Cart Value | Web Add To Carts |
| Web Checkout CPA | Web Checkout ROAS |
| Web Checkout Value | Web Checkouts |
| Web Click Add To Cart Value | Web Click Add To Carts |
| Web Click Checkout Value | Web Click Checkouts |
| Web Click Custom Value | Web Click Customs |
| Web Click Lead Value | Web Click Leads |
| Web Click Page Visit Value | Web Click Page Visits |
| Web Click Search Values | Web Click Searches |
| Web Click Sign-Up Value | Web Click Sign-Ups |
| Web Click Unknown Value | Web Click Unknowns |
| Web Click View Categories | Web Click View Category Value |
| Web Click Watch Video Value | Web Click Watch Videos |
| Web Custom CPA | Web Custom ROAS |
| Web Custom Value | Web Customs |
| Web Engagement Add To Cart Value | Web Engagement Add To Carts |
| Web Engagement Checkout Value | Web Engagement Checkouts |
| Web Engagement Custom Value | Web Engagement Customs |
| Web Engagement Lead Value | Web Engagement Leads |
| Web Engagement Page Visit Value | Web Engagement Page Visits |
| Web Engagement Search Value | Web Engagement Searches |
| Web Engagement Sign-Up Value | Web Engagement Sign-Ups |
| Web Engagement Unknown Value | Web Engagement Unknowns |
| Web Engagement View Categories | Web Engagement View Category Value |
| Web Engagement Watch Video Value | Web Engagement Watch Videos |
| Web Lead CPA | Web Lead ROAS |
| Web Lead Value | Web Leads |
| Web Page Visit CPA | Web Page Visit ROAS |
| Web Page Visit Value | Web Page Visits |
| Web Search CPA | Web Search ROAS |
| Web Search Value | Web Searches |
| Web Sign-Up CPA | Web Sign-Up ROAS |
| Web Sign-Up Value | Web Sign-Ups |
| Web Unknown CPA | Web Unknown ROAS |
| Web Unknown Value | Web Unknowns |
| Web View Add To Cart Value | Web View Add To Carts |
| Web View Categories | Web View Category CPA |
| Web View Category ROAS | Web View Category Value |
| Web View Checkout Value | Web View Checkouts |
| Web View Custom Value | Web View Customs |
| Web View Lead Value | Web View Leads |
| Web View Page Visit Value | Web View Page Visits |
| Web View Search Value | Web View Searches |
| Web View Sign-Up Value | Web View Sign-Ups |
| Web View Unknown Value | Web View Unknowns |
| Web View View Categories | Web View View Category Value |
| Web View Watch Video Value | Web View Watch Videos |
| Web Watch Video CPA | Web Watch Video ROAS |
| Web Watch Video Values | Web Watch Videos |
| Ad Group Auto Targeting Enabled? | Ad Group Bid |
| Ad Group Billing Type | Ad Group Budget |
| Ad Group Budget Type | Ad Group Conversion Learning Mode Type |
| Ad Group Created Date | Ad Group End Time |
| Ad Group ID | Ad Group Lifetime Frequency Cap |
| Ad Group Name | Ad Group Optimization Goal Attribution Window Clicks |
| Ad Group Optimization Goal Attribution Window Engagements | Ad Group Optimization Goal Attribution Window Views |
| Ad Group Pacing Delivery Type | Ad Group Placement Group |
| Ad Group Start Time | Ad Group Status |
| Ad Group Targeting App Type | Ad Group Targeting Gender |
| Ad Group Targeting Geo | Ad Group Targeting Locale |
| Ad Group Targeting Location | Ad Group Tracking URLs |
| Ad Group Type | Ad Group Updated Time |
| Add To Carts Desktop Action To Desktop Conversion | Add To Carts Desktop Action To Mobile Conversion |
| Add To Carts Desktop Action To Tablet Conversion | Add To Carts Mobile Action To Desktop Conversion |
| Add To Carts Mobile Action To Mobile Conversion | Add To Carts Mobile Action To Tablet Conversion |
| Add To Carts Tablet Action To Desktop Conversion | Add To Carts Tablet Action To Mobile Conversion |
| Add To Carts Tablet Action To Tablet Conversion | Advertiser ID |
| Advertiser Name | Advertiser Status |
| App Install CPA | App Install Value |
| App Installs | App Installs Desktop Action To Desktop Conversion |
| App Installs Desktop Action To Mobile Conversion | App Installs Desktop Action To Tablet Conversion |
| App Installs Mobile Action To Desktop Conversion | App Installs Mobile Action To Mobile Conversion |
| App Installs Mobile Action To Tablet Conversion | App Installs Tablet Action To Desktop Conversion |
| App Installs Tablet Action To Mobile Conversion | App Installs Tablet Action To Tablet Conversion |
| CPC | CPC Earned |
| CPC Paid | CPE |
| CPE Earned | CPE Paid |
| CPM | CPM Earned |
| CPM Paid | CPV |
| CPV100 | CPV95 |
| CTR | CTR Earned |
| CTR Paid | Campaign ID |
| Campaign Name | Campaign Status |
| Checkouts Desktop Action To Desktop Conversion | Checkouts Desktop Action To Mobile Conversion |
| Checkouts Desktop Action To Tablet Conversion | Checkouts Mobile Action To Desktop Conversion |
| Checkouts Mobile Action To Mobile Conversion | Checkouts Mobile Action To Tablet Conversion |
| Checkouts Tablet Action To Desktop Conversion | Checkouts Tablet Action To Mobile Conversion |
| Checkouts Tablet Action To Tablet Conversion | Click Add To Cart |
| Click Add To Cart Quantity | Click Add To Cart Value |
| Click App Install | Click App Install Value |
| Click Checkout | Click Checkout Quantity |
| Click Checkout Value | Click Custom |
| Click Custom Quantity | Click Custom Value |
| Click Lead | Click Lead Quantity |
| Click Lead Value | Click Page Visit |
| Click Page Visit Quantity | Click Page Visit Value |
| Click Search Quantity | Click Search Value |
| Click Searches | Click Sign Up Quantity |
| Click Sign Up Value | Click Unknown Quantity |
| Click Unknown Value | Click Unknowns |
| Click View Categories | Click View Category Quantity |
| Click View Category Value | Click Watch Video |
| Click Watch Video Quantity | Click Watch Video Value |
| Clicks | Clicks Earned |
| Clicks Paid | Clicks Paid (gross) |
| Client App Install CPA | Client CPC |
| Client CPC Earned | Client CPC Paid |
| Client CPE | Client CPE Earned |
| Client CPE Paid | Client CPM |
| Client CPM Earned | Client CPM Paid |
| Client In-App Add To Cart CPA | Client In-App Add To Cart ROAS |
| Client In-App App Install CPA | Client In-App App Install ROAS |
| Client In-App Checkout CPA | Client In-App Checkout ROAS |
| Client In-App Search CPA | Client In-App Search ROAS |
| Client In-App Sign-Up CPA | Client In-App Sign-Up ROAS |
| Client In-App Unknown CPA | Client In-App Unknown ROAS |
| Client Offline Checkout CPA | Client Offline Checkout ROAS |
| Client Offline Custom CPA | Client Offline Custom ROAS |
| Client Offline Lead CPA | Client Offline Lead ROAS |
| Client Offline Sign-Up CPA | Client Offline Sign-Up ROAS |
| Client Offline Unknown CPA | Client Offline Unknown ROAS |
| Client On-Site Checkout CPA (Billable) | Client Spend |
| Client Web Add To Cart CPA | Client Web Add To Cart ROAS |
| Client Web Checkout CPA | Client Web Checkout ROAS |
| Client Web Custom CPA | Client Web Custom ROAS |
| Client Web Lead CPA | Client Web Lead ROAS |
| Client Web Page Visit CPA | Client Web Page Visit ROAS |
| Client Web Search CPA | Client Web Search ROAS |
| Client Web Sign-Up CPA | Client Web Sign-Up ROAS |
| Client Web Unknown CPA | Client Web Unknown ROAS |
| Client Web View Category CPA | Client Web View Category ROAS |
| Client Web Watch Video CPA | Client Web Watch Video ROAS |
| Conversion Quantity | Conversion Value |
| Custom Desktop Actions To Desktop Conversion | Custom Desktop Actions To Mobile Conversion |
| Custom Desktop Actions To Tablet Conversion | Custom Mobile Actions To Desktop Conversion |
| Custom Mobile Actions To Mobile Conversion | Custom Mobile Actions To Tablet Conversion |
| Custom Tablet Actions To Desktop Conversion | Custom Tablet Actions To Mobile Conversion |
| Custom Tablet Actions To Tablet Conversion | Date |
| Engagement Add To Cart | Engagement Add To Cart Quantity |
| Engagement Add To Cart Value | Engagement App Install |
| Engagement App Install Value | Engagement Categories |
| Engagement Category Quantity | Engagement Category Value |
| Engagement Checkout | Engagement Checkout Quantity |
| Engagement Checkout Value | Engagement Custom |
| Engagement Custom Quantity | Engagement Custom Value |
| Engagement Earned | Engagement Lead |
| Engagement Lead Quantity | Engagement Lead Value |
| Engagement Page Visit | Engagement Page Visit Quantity |
| Engagement Page Visit Value | Engagement Paid |
| Engagement Rate | Engagement Search Quantity |
| Engagement Search Value | Engagement Searches |
| Engagement Sign Up Quantity | Engagement Sign Up Value |
| Engagement Sign Ups | Engagement Unknown Quantity |
| Engagement Unknown Value | Engagement Unknowns |
| Engagement Watch Video Quantity | Engagement Watch Video Value |
| Engagement Watch Videos | Engagements |
| Impressions | Impressions Earned |
| Impressions Paid | Impressions Paid (gross) |
| In-App Add To Cart CPA | In-App Add To Cart ROAS |
| In-App Add To Cart Value | In-App Add To Carts |
| In-App App Install CPA | In-App App Install ROAS |
| In-App App Install Value | In-App App Installs |
| In-App Checkout CPA | In-App Checkout ROAS |
| In-App Checkout Value | In-App Checkouts |
| In-App Click Add To Cart Value | In-App Click Add To Carts |
| In-App Click App Install Value | In-App Click App Installs |
| In-App Click Checkout Value | In-App Click Checkouts |
| In-App Click Search Value | In-App Click Searches |
| In-App Click Sign-Up Value | In-App Click Sign-Ups |
| In-App Click Unknown Value | In-App Click Unknowns |
| In-App Engagement Add To Cart Value | In-App Engagement Add To Carts |
| In-App Engagement App Install Value | In-App Engagement App Installs |
| In-App Engagement Checkout Value | In-App Engagement Checkouts |
| In-App Engagement Search Value | In-App Engagement Searches |
| In-App Engagement Sign-Up Value | In-App Engagement Sign-Ups |
| In-App Engagement Unknown Value | In-App Engagement Unknowns |
| In-App Search CPA | In-App Search ROAS |
| In-App Search Value | In-App Searches |
| In-App Sign-Up CPA | In-App Sign-Up ROAS |
| In-App Sign-Up Value | In-App Sign-Ups |
| In-App Unknown | In-App Unknown CPA |
| In-App Unknown ROAS | In-App Unknown Value |
| In-App View Add To Cart Value | In-App View Add To Carts |
| In-App View App Install Value | In-App View App Installs |
| In-App View Checkout Value | In-App View Checkouts |
| In-App View Search Value | In-App View Searches |
| In-App View Sign-Up Value | In-App View Sign-Ups |
| In-App View Unknown Value | In-App View Unknowns |
| Leads Desktop Action To Desktop Conversion | Leads Desktop Action To Mobile Conversion |
| Leads Desktop Action To Tablet Conversion | Leads Mobile Action To Desktop Conversion |
| Leads Mobile Action To Mobile Conversion | Leads Mobile Action To Tablet Conversion |
| Leads Tablet Action To Desktop Conversion | Leads Tablet Action To Mobile Conversion |
| Leads Tablet Action To Tablet Conversion | Offline Checkout CPA |
| Offline Checkout ROAS | Offline Checkout Value |
| Offline Checkouts | Offline Click Checkout Value |
| Offline Click Checkouts | Offline Click Custom Value |
| Offline Click Customs | Offline Click Lead Value |
| Offline Click Leads | Offline Click Sign-Up Value |
| Offline Click Sign-Ups | Offline Click Unknown Value |
| Offline Click Unknowns | Offline Custom CPA |
| Offline Custom ROAS | Offline Custom Value |
| Offline Customs | Offline Engagement Checkout Value |
| Offline Engagement Checkouts | Offline Engagement Custom Value |
| Offline Engagement Customs | Offline Engagement Lead Value |
| Offline Engagement Leads | Offline Engagement Sign-Up Value |
| Offline Engagement Sign-Ups | Offline Engagement Unknown Value |
| Offline Engagement Unknowns | Offline Lead CPA |
| Offline Lead ROAS | Offline Lead Value |
| Offline Leads | Offline Sign-Up CPA |
| Offline Sign-Up ROAS | Offline Sign-Up Value |
| Offline Sign-Ups | Offline Unknown CPA |
| Offline Unknown ROAS | Offline Unknown Value |
| Offline Unknowns | Offline View Checkout Value |
| Offline View Checkouts | Offline View Custom Value |
| Offline View Customs | Offline View Lead Value |
| Offline View Leads | Offline View Sign-Up Value |
| Offline View Sign-Ups | Offline View Unknown Value |
| Offline View Unknowns | On-Site Checkout CPA (Billable) |
| On-Site Checkouts | Outbound Click Rate |
| Outbound Click Rate Earned | Outbound Click Rate Paid |
| Outbound Clicks | Outbound Clicks Earned |
| Outbound Clicks Paid | Page Visits Desktop Action To Desktop Conversion |
| Page Visits Desktop Action To Mobile Conversion | Page Visits Desktop Action To Tablet Conversion |
| Page Visits Mobile Action To Desktop Conversion | Page Visits Mobile Action To Mobile Conversion |
| Page Visits Mobile Action To Tablet Conversion | Page Visits Tablet Action To Desktop Conversion |
| Page Visits Tablet Action To Mobile Conversion | Page Visits Tablet Action To Tablet Conversion |
| Pin Promotion IDs | Save Rate |
| Save Rate Earned | Save Rate Paid |
| Saves | Saves Earned |
| Saves Paid | Searches Desktop Action To Desktop Conversion |
| Searches Desktop Action To Mobile Conversion | Searches Desktop Action To Tablet Conversion |
| Searches Mobile Action To Desktop Conversion | Searches Mobile Action To Mobile Conversion |
| Searches Mobile Action To Tablet Conversion | Searches Tablet Action To Desktop Conversion |
| Searches Tablet Action To Mobile Conversion | Searches Tablet Action To Tablet Conversion |
| Sign-ups Desktop Action To Mobile Conversion | Sign-ups Desktop Action To Tablet Conversion |
| Sign-ups Mobile Action To Desktop Conversion | Sign-ups Mobile Action To Mobile Conversion |
| Sign-ups Mobile Action To Tablet Conversion | Sign-ups Tablet Action To Desktop Conversion |
| Sign-ups Tablet Action To Mobile Conversion | Sign-ups Tablet Action To Tablet Conversion |
| Spend | Total Click Sign-Ups |
| Total Conversions | Total Impressions (user) |
| Total Sign-Up Desktop Action to Desktop Conversion | Total View Sign Ups |
| Unknowns Desktop Action To Desktop Conversion | Unknowns Desktop Action To Mobile Conversion |
| Unknowns Desktop Action To Tablet Conversion | Unknowns Mobile Action To Desktop Conversion |
| Unknowns Mobile Action To Mobile Conversion | Unknowns Mobile Action To Tablet Conversion |
| Unknowns Tablet Action To Desktop Conversion | Unknowns Tablet Action To Mobile Conversion |
| Unknowns Tablet Action To Tablet Conversion | Video 3s Views |
| Video 3s Views Earned | Video 3s Views Paid |
| Video Avg. Watch Time (s) Earned | Video Avg. Watch Time (s) Paid |
| Video Starts | Video Starts Earned |
| Video Starts Paid | Video Views |
| Video Views Earned | Video Views Paid |
| Video Views at 100% Earned | Video Views at 100% Paid |
| Video Views at 25% | Video Views at 25% Earned |
| Video Views at 25% Paid | Video Views at 50% |
| Video Views at 50% Earned | Video Views at 50% Paid |
| Video Views at 75% | Video Views at 75% Earned |
| Video Views at 75% Paid | Video Views at 95% |
| Video Views at 95% Earned | Video Views at 95% Paid |
| View Add To Cart Quantity | View Add To Cart Value |
| View Add To Carts | View App Install Value |
| View App Installs | View Categories Desktop Action To Desktop Conversion |
| View Categories Desktop Action To Mobile Conversion | View Categories Desktop Action To Tablet Conversion |
| View Categories Mobile Action To Desktop Conversion | View Categories Mobile Action To Mobile Conversion |
| View Categories Mobile Action To Tablet Conversion | View Categories Tablet Action To Desktop Conversion |
| View Categories Tablet Action To Mobile Conversion | View Categories Tablet Action To Tablet Conversion |
| View Checkout Quantity | View Checkout Value |
| View Checkouts | View Custom Quantity |
| View Custom Value | View Customs |
| View Lead Quantity | View Lead Value |
| View Leads | View Page Visit Quantity |
| View Page Visit Value | View Page Visits |
| View Search Quantity | View Search Value |
| View Searches | View Sign Up Quantity |
| View Sign Up Value | View Unknown Quantity |
| View Unknown Value | View Unknowns |
| View View Categories | View View Category Quantity |
| View View Category Value | View Views at 100% |
| View Watch Video Quantity | View Watch Video Value |
| View Watch Videos | Watch Video Desktop Action To Desktop Conversion |
| Watch Video Desktop Action To Mobile Conversion | Watch Video Desktop Action To Tablet Conversion |
| Watch Video Mobile Action To Desktop Conversion | Watch Video Mobile Action To Mobile Conversion |
| Watch Video Mobile Action To Tablet Conversion | Watch Video Tablet Action To Desktop Conversion |
| Watch Video Tablet Action To Mobile Conversion | Watch Video Tablet Action To Tablet Conversion |
| Web Add To Cart CPA | Web Add To Cart ROAS |
| Web Add To Cart Value | Web Add To Carts |
| Web Checkout CPA | Web Checkout ROAS |
| Web Checkout Value | Web Checkouts |
| Web Click Add To Cart Value | Web Click Add To Carts |
| Web Click Checkout Value | Web Click Checkouts |
| Web Click Custom Value | Web Click Customs |
| Web Click Lead Value | Web Click Leads |
| Web Click Page Visit Value | Web Click Page Visits |
| Web Click Search Values | Web Click Searches |
| Web Click Sign-Up Value | Web Click Sign-Ups |
| Web Click Unknown Value | Web Click Unknowns |
| Web Click View Categories | Web Click View Category Value |
| Web Click Watch Video Value | Web Click Watch Videos |
| Web Custom CPA | Web Custom ROAS |
| Web Custom Value | Web Customs |
| Web Engagement Add To Cart Value | Web Engagement Add To Carts |
| Web Engagement Checkout Value | Web Engagement Checkouts |
| Web Engagement Custom Value | Web Engagement Customs |
| Web Engagement Lead Value | Web Engagement Leads |
| Web Engagement Page Visit Value | Web Engagement Page Visits |
| Web Engagement Search Value | Web Engagement Searches |
| Web Engagement Sign-Up Value | Web Engagement Sign-Ups |
| Web Engagement Unknown Value | Web Engagement Unknowns |
| Web Engagement View Categories | Web Engagement View Category Value |
| Web Engagement Watch Video Value | Web Engagement Watch Videos |
| Web Lead CPA | Web Lead ROAS |
| Web Lead Value | Web Leads |
| Web Page Visit CPA | Web Page Visit ROAS |
| Web Page Visit Value | Web Page Visits |
| Web Search CPA | Web Search ROAS |
| Web Search Value | Web Searches |
| Web Sign-Up CPA | Web Sign-Up ROAS |
| Web Sign-Up Value | Web Sign-Ups |
| Web Unknown CPA | Web Unknown ROAS |
| Web Unknown Value | Web Unknowns |
| Web View Add To Cart Value | Web View Add To Carts |
| Web View Categories | Web View Category CPA |
| Web View Category ROAS | Web View Category Value |
| Web View Checkout Value | Web View Checkouts |
| Web View Custom Value | Web View Customs |
| Web View Lead Value | Web View Leads |
| Web View Page Visit Value | Web View Page Visits |
| Web View Search Value | Web View Searches |
| Web View Sign-Up Value | Web View Sign-Ups |
| Web View Unknown Value | Web View Unknowns |
| Web View View Categories | Web View View Category Value |
| Web View Watch Video Value | Web View Watch Videos |
| Web Watch Video CPA | Web Watch Video ROAS |
| Web Watch Video Values | Web Watch Videos |
| Add To Carts Desktop Action To Desktop Conversion | Add To Carts Desktop Action To Mobile Conversion |
| Add To Carts Desktop Action To Tablet Conversion | Add To Carts Mobile Action To Desktop Conversion |
| Add To Carts Mobile Action To Mobile Conversion | Add To Carts Mobile Action To Tablet Conversion |
| Add To Carts Tablet Action To Desktop Conversion | Add To Carts Tablet Action To Mobile Conversion |
| Add To Carts Tablet Action To Tablet Conversion | Advertiser Country |
| Advertiser Created Time | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| Advertiser Owner User ID | Advertiser Roles |
| Advertiser Status | Advertiser Updated Time |
| App Install CPA | App Install Value |
| App Installs | App Installs Desktop Action To Desktop Conversion |
| App Installs Desktop Action To Mobile Conversion | App Installs Desktop Action To Tablet Conversion |
| App Installs Mobile Action To Desktop Conversion | App Installs Mobile Action To Mobile Conversion |
| App Installs Mobile Action To Tablet Conversion | App Installs Tablet Action To Desktop Conversion |
| App Installs Tablet Action To Mobile Conversion | App Installs Tablet Action To Tablet Conversion |
| CPC | CPC Earned |
| CPC Paid | CPE |
| CPE Earned | CPE Paid |
| CPM | CPM Earned |
| CPM Paid | CPV |
| CPV100 | CPV95 |
| CTR | CTR Earned |
| CTR Paid | Campaign Created Time |
| Campaign Daily Spend Cap | Campaign ID |
| Campaign Lifetime Spend Cap | Campaign Name |
| Campaign Objective Type | Campaign Order Line ID |
| Campaign Status | Campaign Tracking URLs |
| Campaign Type | Campaign Updated Time |
| Checkouts Desktop Action To Desktop Conversion | Checkouts Desktop Action To Mobile Conversion |
| Checkouts Desktop Action To Tablet Conversion | Checkouts Mobile Action To Desktop Conversion |
| Checkouts Mobile Action To Mobile Conversion | Checkouts Mobile Action To Tablet Conversion |
| Checkouts Tablet Action To Desktop Conversion | Checkouts Tablet Action To Mobile Conversion |
| Checkouts Tablet Action To Tablet Conversion | Click Add To Cart |
| Click Add To Cart Quantity | Click Add To Cart Value |
| Click App Install | Click App Install Value |
| Click Checkout | Click Checkout Quantity |
| Click Checkout Value | Click Custom |
| Click Custom Quantity | Click Custom Value |
| Click Lead | Click Lead Quantity |
| Click Lead Value | Click Page Visit |
| Click Page Visit Quantity | Click Page Visit Value |
| Click Search Quantity | Click Search Value |
| Click Searches | Click Sign Up Quantity |
| Click Sign Up Value | Click Unknown Quantity |
| Click Unknown Value | Click Unknowns |
| Click View Categories | Click View Category Quantity |
| Click View Category Value | Click Watch Video |
| Click Watch Video Quantity | Click Watch Video Value |
| Clicks | Clicks Earned |
| Clicks Paid | Clicks Paid (gross) |
| Client App Install CPA | Client CPC |
| Client CPC Earned | Client CPC Paid |
| Client CPE | Client CPE Earned |
| Client CPE Paid | Client CPM |
| Client CPM Earned | Client CPM Paid |
| Client In-App Add To Cart CPA | Client In-App Add To Cart ROAS |
| Client In-App App Install CPA | Client In-App App Install ROAS |
| Client In-App Checkout CPA | Client In-App Checkout ROAS |
| Client In-App Search CPA | Client In-App Search ROAS |
| Client In-App Sign-Up CPA | Client In-App Sign-Up ROAS |
| Client In-App Unknown CPA | Client In-App Unknown ROAS |
| Client Offline Checkout CPA | Client Offline Checkout ROAS |
| Client Offline Custom CPA | Client Offline Custom ROAS |
| Client Offline Lead CPA | Client Offline Lead ROAS |
| Client Offline Sign-Up CPA | Client Offline Sign-Up ROAS |
| Client Offline Unknown CPA | Client Offline Unknown ROAS |
| Client On-Site Checkout CPA (Billable) | Client Spend |
| Client Web Add To Cart CPA | Client Web Add To Cart ROAS |
| Client Web Checkout CPA | Client Web Checkout ROAS |
| Client Web Custom CPA | Client Web Custom ROAS |
| Client Web Lead CPA | Client Web Lead ROAS |
| Client Web Page Visit CPA | Client Web Page Visit ROAS |
| Client Web Search CPA | Client Web Search ROAS |
| Client Web Sign-Up CPA | Client Web Sign-Up ROAS |
| Client Web Unknown CPA | Client Web Unknown ROAS |
| Client Web View Category CPA | Client Web View Category ROAS |
| Client Web Watch Video CPA | Client Web Watch Video ROAS |
| Conversion Quantity | Conversion Value |
| Custom Desktop Actions To Desktop Conversion | Custom Desktop Actions To Mobile Conversion |
| Custom Desktop Actions To Tablet Conversion | Custom Mobile Actions To Desktop Conversion |
| Custom Mobile Actions To Mobile Conversion | Custom Mobile Actions To Tablet Conversion |
| Custom Tablet Actions To Desktop Conversion | Custom Tablet Actions To Mobile Conversion |
| Custom Tablet Actions To Tablet Conversion | Date |
| Engagement Add To Cart | Engagement Add To Cart Quantity |
| Engagement Add To Cart Value | Engagement App Install |
| Engagement App Install Value | Engagement Categories |
| Engagement Category Quantity | Engagement Category Value |
| Engagement Checkout | Engagement Checkout Quantity |
| Engagement Checkout Value | Engagement Custom |
| Engagement Custom Quantity | Engagement Custom Value |
| Engagement Earned | Engagement Lead |
| Engagement Lead Quantity | Engagement Lead Value |
| Engagement Page Visit | Engagement Page Visit Quantity |
| Engagement Page Visit Value | Engagement Paid |
| Engagement Rate | Engagement Search Quantity |
| Engagement Search Value | Engagement Searches |
| Engagement Sign Up Quantity | Engagement Sign Up Value |
| Engagement Sign Ups | Engagement Unknown Quantity |
| Engagement Unknown Value | Engagement Unknowns |
| Engagement Watch Video Quantity | Engagement Watch Video Value |
| Engagement Watch Videos | Engagements |
| Impressions | Impressions Earned |
| Impressions Paid | Impressions Paid (gross) |
| In-App Add To Cart CPA | In-App Add To Cart ROAS |
| In-App Add To Cart Value | In-App Add To Carts |
| In-App App Install CPA | In-App App Install ROAS |
| In-App App Install Value | In-App App Installs |
| In-App Checkout CPA | In-App Checkout ROAS |
| In-App Checkout Value | In-App Checkouts |
| In-App Click Add To Cart Value | In-App Click Add To Carts |
| In-App Click App Install Value | In-App Click App Installs |
| In-App Click Checkout Value | In-App Click Checkouts |
| In-App Click Search Value | In-App Click Searches |
| In-App Click Sign-Up Value | In-App Click Sign-Ups |
| In-App Click Unknown Value | In-App Click Unknowns |
| In-App Engagement Add To Cart Value | In-App Engagement Add To Carts |
| In-App Engagement App Install Value | In-App Engagement App Installs |
| In-App Engagement Checkout Value | In-App Engagement Checkouts |
| In-App Engagement Search Value | In-App Engagement Searches |
| In-App Engagement Sign-Up Value | In-App Engagement Sign-Ups |
| In-App Engagement Unknown Value | In-App Engagement Unknowns |
| In-App Search CPA | In-App Search ROAS |
| In-App Search Value | In-App Searches |
| In-App Sign-Up CPA | In-App Sign-Up ROAS |
| In-App Sign-Up Value | In-App Sign-Ups |
| In-App Unknown | In-App Unknown CPA |
| In-App Unknown ROAS | In-App Unknown Value |
| In-App View Add To Cart Value | In-App View Add To Carts |
| In-App View App Install Value | In-App View App Installs |
| In-App View Checkout Value | In-App View Checkouts |
| In-App View Search Value | In-App View Searches |
| In-App View Sign-Up Value | In-App View Sign-Ups |
| In-App View Unknown Value | In-App View Unknowns |
| Leads Desktop Action To Desktop Conversion | Leads Desktop Action To Mobile Conversion |
| Leads Desktop Action To Tablet Conversion | Leads Mobile Action To Desktop Conversion |
| Leads Mobile Action To Mobile Conversion | Leads Mobile Action To Tablet Conversion |
| Leads Tablet Action To Desktop Conversion | Leads Tablet Action To Mobile Conversion |
| Leads Tablet Action To Tablet Conversion | Offline Checkout CPA |
| Offline Checkout ROAS | Offline Checkout Value |
| Offline Checkouts | Offline Click Checkout Value |
| Offline Click Checkouts | Offline Click Custom Value |
| Offline Click Customs | Offline Click Lead Value |
| Offline Click Leads | Offline Click Sign-Up Value |
| Offline Click Sign-Ups | Offline Click Unknown Value |
| Offline Click Unknowns | Offline Custom CPA |
| Offline Custom ROAS | Offline Custom Value |
| Offline Customs | Offline Engagement Checkout Value |
| Offline Engagement Checkouts | Offline Engagement Custom Value |
| Offline Engagement Customs | Offline Engagement Lead Value |
| Offline Engagement Leads | Offline Engagement Sign-Up Value |
| Offline Engagement Sign-Ups | Offline Engagement Unknown Value |
| Offline Engagement Unknowns | Offline Lead CPA |
| Offline Lead ROAS | Offline Lead Value |
| Offline Leads | Offline Sign-Up CPA |
| Offline Sign-Up ROAS | Offline Sign-Up Value |
| Offline Sign-Ups | Offline Unknown CPA |
| Offline Unknown ROAS | Offline Unknown Value |
| Offline Unknowns | Offline View Checkout Value |
| Offline View Checkouts | Offline View Custom Value |
| Offline View Customs | Offline View Lead Value |
| Offline View Leads | Offline View Sign-Up Value |
| Offline View Sign-Ups | Offline View Unknown Value |
| Offline View Unknowns | On-Site Checkout CPA (Billable) |
| On-Site Checkouts | Outbound Click Rate |
| Outbound Click Rate Earned | Outbound Click Rate Paid |
| Outbound Clicks | Outbound Clicks Earned |
| Outbound Clicks Paid | Page Visits Desktop Action To Desktop Conversion |
| Page Visits Desktop Action To Mobile Conversion | Page Visits Desktop Action To Tablet Conversion |
| Page Visits Mobile Action To Desktop Conversion | Page Visits Mobile Action To Mobile Conversion |
| Page Visits Mobile Action To Tablet Conversion | Page Visits Tablet Action To Desktop Conversion |
| Page Visits Tablet Action To Mobile Conversion | Page Visits Tablet Action To Tablet Conversion |
| Save Rate | Save Rate Earned |
| Save Rate Paid | Saves |
| Saves Earned | Saves Paid |
| Searches Desktop Action To Desktop Conversion | Searches Desktop Action To Mobile Conversion |
| Searches Desktop Action To Tablet Conversion | Searches Mobile Action To Desktop Conversion |
| Searches Mobile Action To Mobile Conversion | Searches Mobile Action To Tablet Conversion |
| Searches Tablet Action To Desktop Conversion | Searches Tablet Action To Mobile Conversion |
| Searches Tablet Action To Tablet Conversion | Sign-ups Desktop Action To Mobile Conversion |
| Sign-ups Desktop Action To Tablet Conversion | Sign-ups Mobile Action To Desktop Conversion |
| Sign-ups Mobile Action To Mobile Conversion | Sign-ups Mobile Action To Tablet Conversion |
| Sign-ups Tablet Action To Desktop Conversion | Sign-ups Tablet Action To Mobile Conversion |
| Sign-ups Tablet Action To Tablet Conversion | Spend |
| Total Click Sign-Ups | Total Conversions |
| Total Impressions (user) | Total Sign-Up Desktop Action to Desktop Conversion |
| Total View Sign Ups | Unknowns Desktop Action To Desktop Conversion |
| Unknowns Desktop Action To Mobile Conversion | Unknowns Desktop Action To Tablet Conversion |
| Unknowns Mobile Action To Desktop Conversion | Unknowns Mobile Action To Mobile Conversion |
| Unknowns Mobile Action To Tablet Conversion | Unknowns Tablet Action To Desktop Conversion |
| Unknowns Tablet Action To Mobile Conversion | Unknowns Tablet Action To Tablet Conversion |
| Video 3s Views | Video 3s Views Earned |
| Video 3s Views Paid | Video Avg. Watch Time (s) Earned |
| Video Avg. Watch Time (s) Paid | Video Starts |
| Video Starts Earned | Video Starts Paid |
| Video Views | Video Views Earned |
| Video Views Paid | Video Views at 100% Earned |
| Video Views at 100% Paid | Video Views at 25% |
| Video Views at 25% Earned | Video Views at 25% Paid |
| Video Views at 50% | Video Views at 50% Earned |
| Video Views at 50% Paid | Video Views at 75% |
| Video Views at 75% Earned | Video Views at 75% Paid |
| Video Views at 95% | Video Views at 95% Earned |
| Video Views at 95% Paid | View Add To Cart Quantity |
| View Add To Cart Value | View Add To Carts |
| View App Install Value | View App Installs |
| View Categories Desktop Action To Desktop Conversion | View Categories Desktop Action To Mobile Conversion |
| View Categories Desktop Action To Tablet Conversion | View Categories Mobile Action To Desktop Conversion |
| View Categories Mobile Action To Mobile Conversion | View Categories Mobile Action To Tablet Conversion |
| View Categories Tablet Action To Desktop Conversion | View Categories Tablet Action To Mobile Conversion |
| View Categories Tablet Action To Tablet Conversion | View Checkout Quantity |
| View Checkout Value | View Checkouts |
| View Custom Quantity | View Custom Value |
| View Customs | View Lead Quantity |
| View Lead Value | View Leads |
| View Page Visit Quantity | View Page Visit Value |
| View Page Visits | View Search Quantity |
| View Search Value | View Searches |
| View Sign Up Quantity | View Sign Up Value |
| View Unknown Quantity | View Unknown Value |
| View Unknowns | View View Categories |
| View View Category Quantity | View View Category Value |
| View Views at 100% | View Watch Video Quantity |
| View Watch Video Value | View Watch Videos |
| Watch Video Desktop Action To Desktop Conversion | Watch Video Desktop Action To Mobile Conversion |
| Watch Video Desktop Action To Tablet Conversion | Watch Video Mobile Action To Desktop Conversion |
| Watch Video Mobile Action To Mobile Conversion | Watch Video Mobile Action To Tablet Conversion |
| Watch Video Tablet Action To Desktop Conversion | Watch Video Tablet Action To Mobile Conversion |
| Watch Video Tablet Action To Tablet Conversion | Web Add To Cart CPA |
| Web Add To Cart ROAS | Web Add To Cart Value |
| Web Add To Carts | Web Checkout CPA |
| Web Checkout ROAS | Web Checkout Value |
| Web Checkouts | Web Click Add To Cart Value |
| Web Click Add To Carts | Web Click Checkout Value |
| Web Click Checkouts | Web Click Custom Value |
| Web Click Customs | Web Click Lead Value |
| Web Click Leads | Web Click Page Visit Value |
| Web Click Page Visits | Web Click Search Values |
| Web Click Searches | Web Click Sign-Up Value |
| Web Click Sign-Ups | Web Click Unknown Value |
| Web Click Unknowns | Web Click View Categories |
| Web Click View Category Value | Web Click Watch Video Value |
| Web Click Watch Videos | Web Custom CPA |
| Web Custom ROAS | Web Custom Value |
| Web Customs | Web Engagement Add To Cart Value |
| Web Engagement Add To Carts | Web Engagement Checkout Value |
| Web Engagement Checkouts | Web Engagement Custom Value |
| Web Engagement Customs | Web Engagement Lead Value |
| Web Engagement Leads | Web Engagement Page Visit Value |
| Web Engagement Page Visits | Web Engagement Search Value |
| Web Engagement Searches | Web Engagement Sign-Up Value |
| Web Engagement Sign-Ups | Web Engagement Unknown Value |
| Web Engagement Unknowns | Web Engagement View Categories |
| Web Engagement View Category Value | Web Engagement Watch Video Value |
| Web Engagement Watch Videos | Web Lead CPA |
| Web Lead ROAS | Web Lead Value |
| Web Leads | Web Page Visit CPA |
| Web Page Visit ROAS | Web Page Visit Value |
| Web Page Visits | Web Search CPA |
| Web Search ROAS | Web Search Value |
| Web Searches | Web Sign-Up CPA |
| Web Sign-Up ROAS | Web Sign-Up Value |
| Web Sign-Ups | Web Unknown CPA |
| Web Unknown ROAS | Web Unknown Value |
| Web Unknowns | Web View Add To Cart Value |
| Web View Add To Carts | Web View Categories |
| Web View Category CPA | Web View Category ROAS |
| Web View Category Value | Web View Checkout Value |
| Web View Checkouts | Web View Custom Value |
| Web View Customs | Web View Lead Value |
| Web View Leads | Web View Page Visit Value |
| Web View Page Visits | Web View Search Value |
| Web View Searches | Web View Sign-Up Value |
| Web View Sign-Ups | Web View Unknown Value |
| Web View Unknowns | Web View View Categories |
| Web View View Category Value | Web View Watch Video Value |
| Web View Watch Videos | Web Watch Video CPA |
| Web Watch Video ROAS | Web Watch Video Values |
| Web Watch Videos |
| Ad Group Billing Type | Ad Group ID |
| Ad Group Name | Ad Group Status |
| Add To Carts Desktop Action To Desktop Conversion | Add To Carts Desktop Action To Mobile Conversion |
| Add To Carts Desktop Action To Tablet Conversion | Add To Carts Mobile Action To Desktop Conversion |
| Add To Carts Mobile Action To Mobile Conversion | Add To Carts Mobile Action To Tablet Conversion |
| Add To Carts Tablet Action To Desktop Conversion | Add To Carts Tablet Action To Mobile Conversion |
| Add To Carts Tablet Action To Tablet Conversion | Advertiser ID |
| Advertiser Name | Advertiser Status |
| Android Deep Link | App Install CPA |
| App Install Value | App Installs |
| App Installs Desktop Action To Desktop Conversion | App Installs Desktop Action To Mobile Conversion |
| App Installs Desktop Action To Tablet Conversion | App Installs Mobile Action To Desktop Conversion |
| App Installs Mobile Action To Mobile Conversion | App Installs Mobile Action To Tablet Conversion |
| App Installs Tablet Action To Desktop Conversion | App Installs Tablet Action To Mobile Conversion |
| App Installs Tablet Action To Tablet Conversion | CPC |
| CPC Earned | CPC Paid |
| CPE | CPE Earned |
| CPE Paid | CPM |
| CPM Earned | CPM Paid |
| CPV | CPV100 |
| CPV95 | CTR |
| CTR Earned | CTR Paid |
| Campaign ID | Campaign Name |
| Campaign Status | Carousel Android Deep Links |
| Carousel Destination URLs | Carousel IOS Deep Links |
| Checkouts Desktop Action To Desktop Conversion | Checkouts Desktop Action To Mobile Conversion |
| Checkouts Desktop Action To Tablet Conversion | Checkouts Mobile Action To Desktop Conversion |
| Checkouts Mobile Action To Mobile Conversion | Checkouts Mobile Action To Tablet Conversion |
| Checkouts Tablet Action To Desktop Conversion | Checkouts Tablet Action To Mobile Conversion |
| Checkouts Tablet Action To Tablet Conversion | Click Add To Cart |
| Click Add To Cart Quantity | Click Add To Cart Value |
| Click App Install | Click App Install Value |
| Click Checkout | Click Checkout Quantity |
| Click Checkout Value | Click Custom |
| Click Custom Quantity | Click Custom Value |
| Click Lead | Click Lead Quantity |
| Click Lead Value | Click Page Visit |
| Click Page Visit Quantity | Click Page Visit Value |
| Click Search Quantity | Click Search Value |
| Click Searches | Click Sign Up Quantity |
| Click Sign Up Value | Click Tracking URL |
| Click Unknown Quantity | Click Unknown Value |
| Click Unknowns | Click View Categories |
| Click View Category Quantity | Click View Category Value |
| Click Watch Video | Click Watch Video Quantity |
| Click Watch Video Value | Clicks |
| Clicks Earned | Clicks Paid |
| Clicks Paid (gross) | Client App Install CPA |
| Client CPC | Client CPC Earned |
| Client CPC Paid | Client CPE |
| Client CPE Earned | Client CPE Paid |
| Client CPM | Client CPM Earned |
| Client CPM Paid | Client In-App Add To Cart CPA |
| Client In-App Add To Cart ROAS | Client In-App App Install CPA |
| Client In-App App Install ROAS | Client In-App Checkout CPA |
| Client In-App Checkout ROAS | Client In-App Search CPA |
| Client In-App Search ROAS | Client In-App Sign-Up CPA |
| Client In-App Sign-Up ROAS | Client In-App Unknown CPA |
| Client In-App Unknown ROAS | Client Offline Checkout CPA |
| Client Offline Checkout ROAS | Client Offline Custom CPA |
| Client Offline Custom ROAS | Client Offline Lead CPA |
| Client Offline Lead ROAS | Client Offline Sign-Up CPA |
| Client Offline Sign-Up ROAS | Client Offline Unknown CPA |
| Client Offline Unknown ROAS | Client On-Site Checkout CPA (Billable) |
| Client Spend | Client Web Add To Cart CPA |
| Client Web Add To Cart ROAS | Client Web Checkout CPA |
| Client Web Checkout ROAS | Client Web Custom CPA |
| Client Web Custom ROAS | Client Web Lead CPA |
| Client Web Lead ROAS | Client Web Page Visit CPA |
| Client Web Page Visit ROAS | Client Web Search CPA |
| Client Web Search ROAS | Client Web Sign-Up CPA |
| Client Web Sign-Up ROAS | Client Web Unknown CPA |
| Client Web Unknown ROAS | Client Web View Category CPA |
| Client Web View Category ROAS | Client Web Watch Video CPA |
| Client Web Watch Video ROAS | Collection Items Destination URL Template |
| Conversion Quantity | Conversion Value |
| Created Time | Creative Type |
| Custom Desktop Actions To Desktop Conversion | Custom Desktop Actions To Mobile Conversion |
| Custom Desktop Actions To Tablet Conversion | Custom Mobile Actions To Desktop Conversion |
| Custom Mobile Actions To Mobile Conversion | Custom Mobile Actions To Tablet Conversion |
| Custom Tablet Actions To Desktop Conversion | Custom Tablet Actions To Mobile Conversion |
| Custom Tablet Actions To Tablet Conversion | Date |
| Description | Destination URL |
| Engagement Add To Cart | Engagement Add To Cart Quantity |
| Engagement Add To Cart Value | Engagement App Install |
| Engagement App Install Value | Engagement Categories |
| Engagement Category Quantity | Engagement Category Value |
| Engagement Checkout | Engagement Checkout Quantity |
| Engagement Checkout Value | Engagement Custom |
| Engagement Custom Quantity | Engagement Custom Value |
| Engagement Earned | Engagement Lead |
| Engagement Lead Quantity | Engagement Lead Value |
| Engagement Page Visit | Engagement Page Visit Quantity |
| Engagement Page Visit Value | Engagement Paid |
| Engagement Rate | Engagement Search Quantity |
| Engagement Search Value | Engagement Searches |
| Engagement Sign Up Quantity | Engagement Sign Up Value |
| Engagement Sign Ups | Engagement Unknown Quantity |
| Engagement Unknown Value | Engagement Unknowns |
| Engagement Watch Video Quantity | Engagement Watch Video Value |
| Engagement Watch Videos | Engagements |
| ID | IOS Deep Link |
| Impressions | Impressions Earned |
| Impressions Paid | Impressions Paid (gross) |
| In-App Add To Cart CPA | In-App Add To Cart ROAS |
| In-App Add To Cart Value | In-App Add To Carts |
| In-App App Install CPA | In-App App Install ROAS |
| In-App App Install Value | In-App App Installs |
| In-App Checkout CPA | In-App Checkout ROAS |
| In-App Checkout Value | In-App Checkouts |
| In-App Click Add To Cart Value | In-App Click Add To Carts |
| In-App Click App Install Value | In-App Click App Installs |
| In-App Click Checkout Value | In-App Click Checkouts |
| In-App Click Search Value | In-App Click Searches |
| In-App Click Sign-Up Value | In-App Click Sign-Ups |
| In-App Click Unknown Value | In-App Click Unknowns |
| In-App Engagement Add To Cart Value | In-App Engagement Add To Carts |
| In-App Engagement App Install Value | In-App Engagement App Installs |
| In-App Engagement Checkout Value | In-App Engagement Checkouts |
| In-App Engagement Search Value | In-App Engagement Searches |
| In-App Engagement Sign-Up Value | In-App Engagement Sign-Ups |
| In-App Engagement Unknown Value | In-App Engagement Unknowns |
| In-App Search CPA | In-App Search ROAS |
| In-App Search Value | In-App Searches |
| In-App Sign-Up CPA | In-App Sign-Up ROAS |
| In-App Sign-Up Value | In-App Sign-Ups |
| In-App Unknown | In-App Unknown CPA |
| In-App Unknown ROAS | In-App Unknown Value |
| In-App View Add To Cart Value | In-App View Add To Carts |
| In-App View App Install Value | In-App View App Installs |
| In-App View Checkout Value | In-App View Checkouts |
| In-App View Search Value | In-App View Searches |
| In-App View Sign-Up Value | In-App View Sign-Ups |
| In-App View Unknown Value | In-App View Unknowns |
| Is Deleted? | Is Removable? |
| Leads Desktop Action To Desktop Conversion | Leads Desktop Action To Mobile Conversion |
| Leads Desktop Action To Tablet Conversion | Leads Mobile Action To Desktop Conversion |
| Leads Mobile Action To Mobile Conversion | Leads Mobile Action To Tablet Conversion |
| Leads Tablet Action To Desktop Conversion | Leads Tablet Action To Mobile Conversion |
| Leads Tablet Action To Tablet Conversion | Name |
| Offline Checkout CPA | Offline Checkout ROAS |
| Offline Checkout Value | Offline Checkouts |
| Offline Click Checkout Value | Offline Click Checkouts |
| Offline Click Custom Value | Offline Click Customs |
| Offline Click Lead Value | Offline Click Leads |
| Offline Click Sign-Up Value | Offline Click Sign-Ups |
| Offline Click Unknown Value | Offline Click Unknowns |
| Offline Custom CPA | Offline Custom ROAS |
| Offline Custom Value | Offline Customs |
| Offline Engagement Checkout Value | Offline Engagement Checkouts |
| Offline Engagement Custom Value | Offline Engagement Customs |
| Offline Engagement Lead Value | Offline Engagement Leads |
| Offline Engagement Sign-Up Value | Offline Engagement Sign-Ups |
| Offline Engagement Unknown Value | Offline Engagement Unknowns |
| Offline Lead CPA | Offline Lead ROAS |
| Offline Lead Value | Offline Leads |
| Offline Sign-Up CPA | Offline Sign-Up ROAS |
| Offline Sign-Up Value | Offline Sign-Ups |
| Offline Unknown CPA | Offline Unknown ROAS |
| Offline Unknown Value | Offline Unknowns |
| Offline View Checkout Value | Offline View Checkouts |
| Offline View Custom Value | Offline View Customs |
| Offline View Lead Value | Offline View Leads |
| Offline View Sign-Up Value | Offline View Sign-Ups |
| Offline View Unknown Value | Offline View Unknowns |
| On-Site Checkout CPA (Billable) | On-Site Checkouts |
| Outbound Click Rate | Outbound Click Rate Earned |
| Outbound Click Rate Paid | Outbound Clicks |
| Outbound Clicks Earned | Outbound Clicks Paid |
| Page Visits Desktop Action To Desktop Conversion | Page Visits Desktop Action To Mobile Conversion |
| Page Visits Desktop Action To Tablet Conversion | Page Visits Mobile Action To Desktop Conversion |
| Page Visits Mobile Action To Mobile Conversion | Page Visits Mobile Action To Tablet Conversion |
| Page Visits Tablet Action To Desktop Conversion | Page Visits Tablet Action To Mobile Conversion |
| Page Visits Tablet Action To Tablet Conversion | Pin ID |
| Preview Large | Preview Medium |
| Rejected Reasons | Rejection Labels |
| Review Status | Save Rate |
| Save Rate Earned | Save Rate Paid |
| Saves | Saves Earned |
| Saves Paid | Searches Desktop Action To Desktop Conversion |
| Searches Desktop Action To Mobile Conversion | Searches Desktop Action To Tablet Conversion |
| Searches Mobile Action To Desktop Conversion | Searches Mobile Action To Mobile Conversion |
| Searches Mobile Action To Tablet Conversion | Searches Tablet Action To Desktop Conversion |
| Searches Tablet Action To Mobile Conversion | Searches Tablet Action To Tablet Conversion |
| Sign-ups Desktop Action To Mobile Conversion | Sign-ups Desktop Action To Tablet Conversion |
| Sign-ups Mobile Action To Desktop Conversion | Sign-ups Mobile Action To Mobile Conversion |
| Sign-ups Mobile Action To Tablet Conversion | Sign-ups Tablet Action To Desktop Conversion |
| Sign-ups Tablet Action To Mobile Conversion | Sign-ups Tablet Action To Tablet Conversion |
| Spend | Status |
| Total Click Sign-Ups | Total Conversions |
| Total Impressions (user) | Total Sign-Up Desktop Action to Desktop Conversion |
| Total View Sign Ups | Tracking Urls |
| Type | Unknowns Desktop Action To Desktop Conversion |
| Unknowns Desktop Action To Mobile Conversion | Unknowns Desktop Action To Tablet Conversion |
| Unknowns Mobile Action To Desktop Conversion | Unknowns Mobile Action To Mobile Conversion |
| Unknowns Mobile Action To Tablet Conversion | Unknowns Tablet Action To Desktop Conversion |
| Unknowns Tablet Action To Mobile Conversion | Unknowns Tablet Action To Tablet Conversion |
| Updated Time | Video 3s Views |
| Video 3s Views Earned | Video 3s Views Paid |
| Video Avg. Watch Time (s) Earned | Video Avg. Watch Time (s) Paid |
| Video Starts | Video Starts Earned |
| Video Starts Paid | Video Views |
| Video Views Earned | Video Views Paid |
| Video Views at 100% Earned | Video Views at 100% Paid |
| Video Views at 25% | Video Views at 25% Earned |
| Video Views at 25% Paid | Video Views at 50% |
| Video Views at 50% Earned | Video Views at 50% Paid |
| Video Views at 75% | Video Views at 75% Earned |
| Video Views at 75% Paid | Video Views at 95% |
| Video Views at 95% Earned | Video Views at 95% Paid |
| View Add To Cart Quantity | View Add To Cart Value |
| View Add To Carts | View App Install Value |
| View App Installs | View Categories Desktop Action To Desktop Conversion |
| View Categories Desktop Action To Mobile Conversion | View Categories Desktop Action To Tablet Conversion |
| View Categories Mobile Action To Desktop Conversion | View Categories Mobile Action To Mobile Conversion |
| View Categories Mobile Action To Tablet Conversion | View Categories Tablet Action To Desktop Conversion |
| View Categories Tablet Action To Mobile Conversion | View Categories Tablet Action To Tablet Conversion |
| View Checkout Quantity | View Checkout Value |
| View Checkouts | View Custom Quantity |
| View Custom Value | View Customs |
| View Lead Quantity | View Lead Value |
| View Leads | View Page Visit Quantity |
| View Page Visit Value | View Page Visits |
| View Search Quantity | View Search Value |
| View Searches | View Sign Up Quantity |
| View Sign Up Value | View Tracking URL |
| View Unknown Quantity | View Unknown Value |
| View Unknowns | View View Categories |
| View View Category Quantity | View View Category Value |
| View Views at 100% | View Watch Video Quantity |
| View Watch Video Value | View Watch Videos |
| Watch Video Desktop Action To Desktop Conversion | Watch Video Desktop Action To Mobile Conversion |
| Watch Video Desktop Action To Tablet Conversion | Watch Video Mobile Action To Desktop Conversion |
| Watch Video Mobile Action To Mobile Conversion | Watch Video Mobile Action To Tablet Conversion |
| Watch Video Tablet Action To Desktop Conversion | Watch Video Tablet Action To Mobile Conversion |
| Watch Video Tablet Action To Tablet Conversion | Web Add To Cart CPA |
| Web Add To Cart ROAS | Web Add To Cart Value |
| Web Add To Carts | Web Checkout CPA |
| Web Checkout ROAS | Web Checkout Value |
| Web Checkouts | Web Click Add To Cart Value |
| Web Click Add To Carts | Web Click Checkout Value |
| Web Click Checkouts | Web Click Custom Value |
| Web Click Customs | Web Click Lead Value |
| Web Click Leads | Web Click Page Visit Value |
| Web Click Page Visits | Web Click Search Values |
| Web Click Searches | Web Click Sign-Up Value |
| Web Click Sign-Ups | Web Click Unknown Value |
| Web Click Unknowns | Web Click View Categories |
| Web Click View Category Value | Web Click Watch Video Value |
| Web Click Watch Videos | Web Custom CPA |
| Web Custom ROAS | Web Custom Value |
| Web Customs | Web Engagement Add To Cart Value |
| Web Engagement Add To Carts | Web Engagement Checkout Value |
| Web Engagement Checkouts | Web Engagement Custom Value |
| Web Engagement Customs | Web Engagement Lead Value |
| Web Engagement Leads | Web Engagement Page Visit Value |
| Web Engagement Page Visits | Web Engagement Search Value |
| Web Engagement Searches | Web Engagement Sign-Up Value |
| Web Engagement Sign-Ups | Web Engagement Unknown Value |
| Web Engagement Unknowns | Web Engagement View Categories |
| Web Engagement View Category Value | Web Engagement Watch Video Value |
| Web Engagement Watch Videos | Web Lead CPA |
| Web Lead ROAS | Web Lead Value |
| Web Leads | Web Page Visit CPA |
| Web Page Visit ROAS | Web Page Visit Value |
| Web Page Visits | Web Search CPA |
| Web Search ROAS | Web Search Value |
| Web Searches | Web Sign-Up CPA |
| Web Sign-Up ROAS | Web Sign-Up Value |
| Web Sign-Ups | Web Unknown CPA |
| Web Unknown ROAS | Web Unknown Value |
| Web Unknowns | Web View Add To Cart Value |
| Web View Add To Carts | Web View Categories |
| Web View Category CPA | Web View Category ROAS |
| Web View Category Value | Web View Checkout Value |
| Web View Checkouts | Web View Custom Value |
| Web View Customs | Web View Lead Value |
| Web View Leads | Web View Page Visit Value |
| Web View Page Visits | Web View Search Value |
| Web View Searches | Web View Sign-Up Value |
| Web View Sign-Ups | Web View Unknown Value |
| Web View Unknowns | Web View View Categories |
| Web View View Category Value | Web View Watch Video Value |
| Web View Watch Videos | Web Watch Video CPA |
| Web Watch Video ROAS | Web Watch Video Values |
| Web Watch Videos |
| Ad Account ID | Ad Group Auto Targeting Enabled? |
| Ad Group Bid | Ad Group Bid Strategy Type |
| Ad Group Billable Event | Ad Group Budget |
| Ad Group Budget Type | Ad Group Conversion Learning Mode Type |
| Ad Group Created Date | Ad Group End Time |
| Ad Group Entity Status | Ad Group ID |
| Ad Group Lifetime Frequency Cap | Ad Group Name |
| Ad Group Pacing Delivery Type | Ad Group Placement Group |
| Ad Group Start Time | Ad Group Status |
| Ad Group Targeting App Type | Ad Group Targeting Gender |
| Ad Group Targeting Geo | Ad Group Targeting Locale |
| Ad Group Targeting Location | Ad Group Targeting Spec |
| Ad Group Targeting Term | Ad Group Tracking URLs |
| Ad Group Type | Ad Group Updated Time |
| Ad ID | Ad Name |
| Ad Status | AdGroup DCA Assets |
| AdGroup Feed Profile ID | AdGroup Frequency Goal |
| AdGroup Frequency Goal Time Range | AdGroup Scrollup Goal value |
| AdGroup Summary Status | Add To Carts Desktop Action To Desktop Conversion |
| Add To Carts Desktop Action To Mobile Conversion | Add To Carts Desktop Action To Tablet Conversion |
| Add To Carts Mobile Action To Desktop Conversion | Add To Carts Mobile Action To Mobile Conversion |
| Add To Carts Mobile Action To Tablet Conversion | Add To Carts Tablet Action To Desktop Conversion |
| Add To Carts Tablet Action To Mobile Conversion | Add To Carts Tablet Action To Tablet Conversion |
| Advertiser Country | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| Advertiser Owner User ID | Advertiser Permissions |
| Age Key | Age Percent (LifeTime) |
| App Install CPA | App Install Value |
| App Installs | App Installs Desktop Action To Desktop Conversion |
| App Installs Desktop Action To Mobile Conversion | App Installs Desktop Action To Tablet Conversion |
| App Installs Mobile Action To Desktop Conversion | App Installs Mobile Action To Mobile Conversion |
| App Installs Mobile Action To Tablet Conversion | App Installs Tablet Action To Desktop Conversion |
| App Installs Tablet Action To Mobile Conversion | App Installs Tablet Action To Tablet Conversion |
| CPC | CPC (Micro) |
| CPC Earned | CPC Paid |
| CPCV (Micro) | CPCV P95 (Micro) |
| CPE | CPE Earned |
| CPE Paid | CPM |
| CPM (Micro) | CPM Earned |
| CPM Paid | CPV |
| CPV (100%) | CPV (95%) |
| CPV (Micro) | CTR |
| CTR 2 | CTR Earned |
| CTR Paid | Campaign Order Line ID |
| Campaign Created Time | Campaign Daily Spend Cap |
| Campaign End Time | Campaign Entity Status |
| Campaign ID | Campaign Is Flexible Daily Budgets? |
| Campaign Lifetime Spend Cap | Campaign Managed Status |
| Campaign Name | Campaign Objective Type |
| Campaign Start Time | Campaign Status |
| Campaign Summary Status | Campaign Tracking URLs |
| Campaign Type | Campaign Updated Time |
| Category ID | Category Index (LifeTime) |
| Category Key | Category Percent (LifeTime) |
| Checkout ROAS | Checkouts Desktop Action To Desktop Conversion |
| Checkouts Desktop Action To Mobile Conversion | Checkouts Desktop Action To Tablet Conversion |
| Checkouts Mobile Action To Desktop Conversion | Checkouts Mobile Action To Mobile Conversion |
| Checkouts Mobile Action To Tablet Conversion | Checkouts Tablet Action To Desktop Conversion |
| Checkouts Tablet Action To Mobile Conversion | Checkouts Tablet Action To Tablet Conversion |
| Click Add To Cart | Click Add To Cart Quantity |
| Click Add To Cart Value | Click App Install |
| Click App Install Value | Click Checkout |
| Click Checkout Quantity | Click Checkout Value |
| Click Custom | Click Custom Quantity |
| Click Custom Value | Click Lead |
| Click Lead Quantity | Click Lead Value |
| Click Page Visit | Click Page Visit Quantity |
| Click Page Visit Value | Click Search Quantity |
| Click Search Value | Click Searches |
| Click Sign Up Quantity | Click Sign Up Value |
| Click Unknown Quantity | Click Unknown Value |
| Click Unknowns | Click View Categories |
| Click View Category Quantity | Click View Category Value |
| Click Watch Video | Click Watch Video Quantity |
| Click Watch Video Value | Clicks |
| Clicks Earned | Clicks Paid |
| Clicks Paid Gross | Conversion Quantity |
| Conversion Value | Country Key |
| Country Percent (LifeTime) | Custom Desktop Actions To Desktop Conversion |
| Custom Desktop Actions To Mobile Conversion | Custom Desktop Actions To Tablet Conversion |
| Custom Mobile Actions To Desktop Conversion | Custom Mobile Actions To Mobile Conversion |
| Custom Mobile Actions To Tablet Conversion | Custom Tablet Actions To Desktop Conversion |
| Custom Tablet Actions To Mobile Conversion | Custom Tablet Actions To Tablet Conversion |
| Date | Device Key |
| Device Percent (LifeTime) | ECPCV |
| Engagement Add To Cart | Engagement Add To Cart Quantity |
| Engagement Add To Cart Value | Engagement App Install |
| Engagement App Install Value | Engagement Categories |
| Engagement Category Quantity | Engagement Category Value |
| Engagement Checkout | Engagement Checkout Quantity |
| Engagement Checkout Value | Engagement Custom |
| Engagement Custom Quantity | Engagement Custom Value |
| Engagement Lead | Engagement Lead Quantity |
| Engagement Lead Value | Engagement Page Visit |
| Engagement Page Visit Quantity | Engagement Page Visit Value |
| Engagement Rate | Engagement Search Quantity |
| Engagement Search Value | Engagement Searches |
| Engagement Sign Up Quantity | Engagement Sign Up Value |
| Engagement Sign Ups | Engagement Unknown Quantity |
| Engagement Unknown Value | Engagement Unknowns |
| Engagement Watch Video Quantity | Engagement Watch Video Value |
| Engagement Watch Videos | Engagements |
| Engagements Earned | Engagements Paid |
| Gender Key | Gender Percent (LifeTime) |
| Idea Pin Product Tag Visits 1 | Idea Pin Product Tag Visits 2 |
| Impressions | Impressions Earned |
| Impressions Paid | Impressions Paid Gross |
| In-App Add To Cart CPA | In-App Add To Cart ROAS |
| In-App Add To Cart Value | In-App Add To Carts |
| In-App App Install CPA | In-App App Install ROAS |
| In-App App Install Value | In-App App Installs |
| In-App Checkout CPA | In-App Checkout ROAS |
| In-App Checkout Value | In-App Checkouts |
| In-App Click Add To Cart Value | In-App Click Add To Carts |
| In-App Click App Install Value | In-App Click App Installs |
| In-App Click Checkout Value | In-App Click Checkouts |
| In-App Click Search Value | In-App Click Searches |
| In-App Click Sign-Up Value | In-App Click Sign-Ups |
| In-App Click Unknown Value | In-App Click Unknowns |
| In-App Engagement Add To Cart Value | In-App Engagement Add To Carts |
| In-App Engagement App Install Value | In-App Engagement App Installs |
| In-App Engagement Checkout Value | In-App Engagement Checkouts |
| In-App Engagement Search Value | In-App Engagement Searches |
| In-App Engagement Sign-Up Value | In-App Engagement Sign-Ups |
| In-App Engagement Unknown Value | In-App Engagement Unknowns |
| In-App Search CPA | In-App Search ROAS |
| In-App Search Value | In-App Searches |
| In-App Sign-Up CPA | In-App Sign-Up ROAS |
| In-App Sign-Up Value | In-App Sign-Ups |
| In-App Unknown | In-App Unknown CPA |
| In-App Unknown ROAS | In-App Unknown Value |
| In-App View Add To Cart Value | In-App View Add To Carts |
| In-App View App Install Value | In-App View App Installs |
| In-App View Checkout Value | In-App View Checkouts |
| In-App View Search Value | In-App View Searches |
| In-App View Sign-Up Value | In-App View Sign-Ups |
| In-App View Unknown Value | In-App View Unknowns |
| Is Campaign Budget Optimization? | Leads Desktop Action To Desktop Conversion |
| Leads Desktop Action To Mobile Conversion | Leads Desktop Action To Tablet Conversion |
| Leads Mobile Action To Desktop Conversion | Leads Mobile Action To Mobile Conversion |
| Leads Mobile Action To Tablet Conversion | Leads Tablet Action To Desktop Conversion |
| Leads Tablet Action To Mobile Conversion | Leads Tablet Action To Tablet Conversion |