High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Ad ID | Ad Name |
| Ad Version | Ad Version ID |
| Advertiser | Advertiser ID |
| Browser | Browser ID |
| Campaign | Campaign ID |
| Date | Down Scroll Distance (px) |
| Down Scroll Time (ms) | Down Scroll Velocity |
| Focused Loads Rate | GIVT Rate |
| Median Active Page Dwell Time | Median Scroll Depth |
| Page Views Analyzed | Page Views Analyzed (filtered for GIVT) |
| Page Views Analyzed (unfiltered) | Percentage of Total Impressions |
| Placement | Placement ID |
| Publication | Publication ID |
| SIVT Rate | Scroll Depth |
| Scroll Depth 100% | Scroll Depth 25% - 50% |
| Scroll Depth 50% - 75% | Scroll Depth 75% - 100% |
| Scroll Depth < 25% | Scroll Rate |
| Scroll Velocity | Scrolls |
| Sum of Scroll Depth (px) | Time Until Scroll |
| Total Active Page Dwell Time | Total Session Time |
| Up Scroll Distance (px) | Up Scroll Time (ms) |
| Up Scroll Velocity |
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Ad ID | Ad Name |
| Ad Version | Ad Version ID |
| Advertiser | Advertiser ID |
| Date | Down Scroll Distance (px) |
| Down Scroll Time (ms) | Down Scroll Velocity |
| Focused Loads Rate | GIVT Rate |
| Median Active Page Dwell Time | Median Scroll Depth |
| Page Views Analyzed | Page Views Analyzed (filtered for GIVT) |
| Page Views Analyzed (unfiltered) | Percentage of Total Impressions |
| SIVT Rate | Scroll Depth 100% |
| Scroll Depth 25% - 50% | Scroll Depth 50% - 75% |
| Scroll Depth 75% - 100% | Scroll Depth < 25% |
| Scroll Rate | Scroll Velocity |
| Scrolls | Sum of Scroll Depth (px) |
| Time Until Scroll | Total Active Page Dwell Time |
| Total Session Time | Up Scroll Distance (px) |
| Up Scroll Time (ms) | Up Scroll Velocity |
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Advertiser | Date |
| Down Scroll Distance (px) | Down Scroll Time (ms) |
| Down Scroll Velocity | Focused Loads Rate |
| GIVT Rate | Median Active Page Dwell Time |
| Median Scroll Depth | Page Views Analyzed |
| Page Views Analyzed (filtered for GIVT) | Page Views Analyzed (unfiltered) |
| Percentage of Total Impressions | SIVT Rate |
| Scroll Depth | Scroll Depth 100% |
| Scroll Depth 25% - 50% | Scroll Depth 50% - 75% |
| Scroll Depth 75% - 100% | Scroll Depth < 25% |
| Scroll Rate | Scroll Velocity |
| Scrolls | Time Until Scroll |
| Total Active Page Dwell Time | Total Session Time |
| Up Scroll Distance (px) | Up Scroll Time (ms) |
| Up Scroll Velocity |
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Advertiser | Advertiser ID |
| Browser | Browser ID |
| Date | Down Scroll Distance (px) |
| Down Scroll Time (ms) | Down Scroll Velocity |
| Focused Loads Rate | GIVT Rate |
| Median Active Page Dwell Time | Median Scroll Depth |
| Page Views Analyzed | Page Views Analyzed (filtered for GIVT) |
| Page Views Analyzed (unfiltered) | Percentage of Total Impressions |
| SIVT Rate | Scroll Depth 100% |
| Scroll Depth 25% - 50% | Scroll Depth 50% - 75% |
| Scroll Depth 75% - 100% | Scroll Depth < 25% |
| Scroll Rate | Scroll Velocity |
| Scrolls | Sum of Scroll Depth (px) |
| Time Until Scroll | Total Active Page Dwell Time |
| Total Session Time | Up Scroll Distance (px) |
| Up Scroll Time (ms) | Up Scroll Velocity |
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Advertiser | Advertiser ID |
| Campaign | Campaign ID |
| Date | Down Scroll Distance (px) |
| Down Scroll Time (ms) | Down Scroll Velocity |
| Focused Loads Rate | GIVT Rate |
| Median Active Page Dwell Time | Median Scroll Depth |
| Page Views Analyzed | Page Views Analyzed (filtered for GIVT) |
| Page Views Analyzed (unfiltered) | Percentage of Total Impressions |
| SIVT Rate | Scroll Depth 100% |
| Scroll Depth 25% - 50% | Scroll Depth 50% - 75% |
| Scroll Depth 75% - 100% | Scroll Depth < 25% |
| Scroll Rate | Scroll Velocity |
| Scrolls | Sum of Scroll Depth (px) |
| Time Until Scroll | Total Active Page Dwell Time |
| Total Session Time | Up Scroll Distance (px) |
| Up Scroll Time (ms) | Up Scroll Velocity |
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Advertiser | Advertiser ID |
| Date | Down Scroll Distance (px) |
| Down Scroll Time (ms) | Down Scroll Velocity |
| Focused Loads Rate | GIVT Rate |
| Median Active Page Dwell Time | Median Scroll Depth |
| Page Views Analyzed | Page Views Analyzed (filtered for GIVT) |
| Page Views Analyzed (unfiltered) | Percentage of Total Impressions |
| Placement | Placement ID |
| SIVT Rate | Scroll Depth 100% |
| Scroll Depth 25% - 50% | Scroll Depth 50% - 75% |
| Scroll Depth 75% - 100% | Scroll Depth < 25% |
| Scroll Rate | Scroll Velocity |
| Scrolls | Sum of Scroll Depth (px) |
| Time Until Scroll | Total Active Page Dwell Time |
| Total Session Time | Up Scroll Distance (px) |
| Up Scroll Time (ms) | Up Scroll Velocity |
| Active Page Dwell Time | Active Page Dwell Time 1m - 2m |
| Active Page Dwell Time 2m - 5m | Active Page Dwell Time 30s - 1m |
| Active Page Dwell Time < 30s | Active Page Dwell Time > 5m |
| Advertiser | Advertiser ID |
| Date | Down Scroll Distance (px) |
| Down Scroll Time (ms) | Down Scroll Velocity |
| Focused Loads Rate | GIVT Rate |
| Median Active Page Dwell Time | Median Scroll Depth |
| Page Views Analyzed | Page Views Analyzed (filtered for GIVT) |
| Page Views Analyzed (unfiltered) | Percentage of Total Impressions |
| Publication | Publication ID |
| SIVT Rate | Scroll Depth 100% |
| Scroll Depth 25% - 50% | Scroll Depth 50% - 75% |
| Scroll Depth 75% - 100% | Scroll Depth < 25% |
| Scroll Rate | Scroll Velocity |
| Scrolls | Sum of Scroll Depth (px) |
| Time Until Scroll | Total Active Page Dwell Time |
| Total Session Time | Up Scroll Distance (px) |
| Up Scroll Time (ms) | Up Scroll Velocity |
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