MNTN (Early Access)
MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| City | Client Cost Per Completed View |
| Client Cost Per Visit | Client ROAS |
| Client ROI | Client Total Spend |
| Completed Views | Conversion Assist Order Value |
| Conversion Assists | Conversion Point |
| Conversion Rate | Conversion Source |
| Conversion Time | Conversion Type |
| Cost Per Completed View | Cost Per Visit |
| Country | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Currency | Date |
| Dma ID | Dma Name |
| Domain | Event Time |
| Frequency | Is Ad Group Active |
| Last Touch | Multi Touch Impressions |
| Multi Touch Spend | Network Name |
| Order Amount | Order ID |
| Order Value | Product ID |
| Product Name | Publisher Name |
| ROAS | ROI |
| Raw Domain | State Code |
| State Name | Subdomain |
| TV Commercials Aired | TV Spend |
| Template Creative ID | Template Creative Name |
| Total Conversions | Total Impressions |
| Total Spend | Users Reached (Reach) |
| Verified Visit Assist | Verified Visits |
| Visit Rate |
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| Client Cost Per Completed View | Client Cost Per Visit |
| Client ROAS | Client ROI |
| Client Total Spend | Completed Views |
| Conversion Assist Order Value | Conversion Assists |
| Conversion Rate | Cost Per Completed View |
| Cost Per Visit | Date |
| Frequency | Multi Touch Impressions |
| Multi Touch Spend | Order Value |
| ROAS | ROI |
| TV Commercials Aired | TV Spend |
| Total Conversions | Total Impressions |
| Total Spend | Users Reached (Reach) |
| Verified Visit Assist | Verified Visits |
| Visit Rate |
| Advertiser ID | Advertiser Name |
| Campaign End Time | Campaign Goal Type |
| Campaign Goal Value | Campaign ID |
| Campaign Name | Campaign Objective |
| Campaign Objective ID | Campaign Start Time |
| Campaign Status | Conversion Point |
| Conversion Source | Conversion Time |
| Conversion Type | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Currency | Date |
| Domain | Event Time |
| Is Ad Group Active | Last Touch |
| Order Amount | Order ID |
| Raw Domain | Subdomain |
| Template Creative ID | Template Creative Name |
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| Client Cost Per Completed View | Client Cost Per Visit |
| Client ROAS | Client ROI |
| Client Total Spend | Completed Views |
| Conversion Assist Order Value | Conversion Assists |
| Conversion Rate | Cost Per Completed View |
| Cost Per Visit | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Date | Frequency |
| Is Ad Group Active | Multi Touch Impressions |
| Multi Touch Spend | Order Value |
| ROAS | ROI |
| TV Commercials Aired | TV Spend |
| Template Creative ID | Template Creative Name |
| Total Conversions | Total Impressions |
| Total Spend | Users Reached (Reach) |
| Verified Visit Assist | Verified Visits |
| Visit Rate |
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| City | Client Cost Per Completed View |
| Client Cost Per Visit | Client ROAS |
| Client ROI | Client Total Spend |
| Completed Views | Conversion Assist Order Value |
| Conversion Assists | Conversion Rate |
| Cost Per Completed View | Cost Per Visit |
| Country | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Date | Dma ID |
| Dma Name | Frequency |
| Is Ad Group Active | Multi Touch Impressions |
| Multi Touch Spend | Order Value |
| ROAS | ROI |
| State Code | State Name |
| TV Commercials Aired | TV Spend |
| Template Creative ID | Template Creative Name |
| Total Conversions | Total Impressions |
| Total Spend | Users Reached (Reach) |
| Verified Visit Assist | Verified Visits |
| Visit Rate |
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| Client Cost Per Completed View | Client Cost Per Visit |
| Client ROAS | Client ROI |
| Client Total Spend | Completed Views |
| Conversion Assist Order Value | Conversion Assists |
| Conversion Rate | Cost Per Completed View |
| Cost Per Visit | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Date | Frequency |
| Is Ad Group Active | Multi Touch Impressions |
| Multi Touch Spend | Network Name |
| Order Value | ROAS |
| ROI | TV Commercials Aired |
| TV Spend | Template Creative ID |
| Template Creative Name | Total Conversions |
| Total Impressions | Total Spend |
| Users Reached (Reach) | Verified Visit Assist |
| Verified Visits | Visit Rate |
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| Client Cost Per Completed View | Client Cost Per Visit |
| Client ROAS | Client ROI |
| Client Total Spend | Completed Views |
| Conversion Assist Order Value | Conversion Assists |
| Conversion Rate | Cost Per Completed View |
| Cost Per Visit | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Date | Frequency |
| Is Ad Group Active | Multi Touch Impressions |
| Multi Touch Spend | Order Value |
| Product ID | Product Name |
| ROAS | ROI |
| TV Commercials Aired | TV Spend |
| Template Creative ID | Template Creative Name |
| Total Conversions | Total Impressions |
| Total Spend | Users Reached (Reach) |
| Verified Visit Assist | Verified Visits |
| Visit Rate |
| Advertiser ID | Advertiser Name |
| CPA | Campaign End Time |
| Campaign Goal Type | Campaign Goal Value |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Objective ID |
| Campaign Start Time | Campaign Status |
| Client Cost Per Completed View | Client Cost Per Visit |
| Client ROAS | Client ROI |
| Client Total Spend | Completed Views |
| Conversion Assist Order Value | Conversion Assists |
| Conversion Rate | Cost Per Completed View |
| Cost Per Visit | Creative Click URL |
| Creative Group ID | Creative Group Name |
| Creative ID | Creative Name |
| Date | Frequency |
| Is Ad Group Active | Multi Touch Impressions |
| Multi Touch Spend | Order Value |
| Publisher Name | ROAS |
| ROI | TV Commercials Aired |
| TV Spend | Template Creative ID |
| Template Creative Name | Total Conversions |
| Total Impressions | Total Spend |
| Users Reached (Reach) | Verified Visit Assist |
| Verified Visits | Visit Rate |
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