High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Account Name |
| Ad | Ad ID |
| Ad Unit Expander | Audio Mode |
| Average % Viewed | Avg. % Complete |
| Avg. % Viewed | Avg. Seconds Viewed |
| Brand Exposure (min.) | Browser |
| CTR | Campaign Active |
| Campaign Delivering | Campaign End Date |
| Campaign Flight Status | Campaign ID |
| Campaign Name | Campaign Start date |
| City | Click Through |
| Click Throughs | Clickthrough/Views |
| Client | Client Name |
| Countdown Mode | Country |
| Created Date | Creative Deleted |
| Creative Device | Creative Expander |
| Creative ID | Creative Modified Date |
| Creative Name | Creative Type |
| Custom Label | DMA |
| Date | Device |
| Division ID | Division Name |
| Domain | Duration |
| Engagement Rate | Expand Rate |
| Expander Timing | Expands |
| Impressions | Interaction |
| Latitude | Longitude |
| Placement Audio Mode | Placement Delivering |
| Placement End Date | Placement ID |
| Placement Name | Placement Play Mode |
| Placement Start Date | Placement Type |
| Play Mode | Publisher ID |
| Publisher Name | Size |
| State | Total |
| Type | Unique Impressions by Day |
| Unique Views by Day | User Action Rate |
| User Actions | User Actions/Views |
| Vendor Client ID | Video 100% |
| Video 25% | Video 50% |
| Video 75% | Video Completion Rate |
| Video Controls | Video Percent |
| Video Seconds | View Rate |
| Views |
| Ad | Custom Label |
| Date | Total |
| Account ID | Account Name |
| Ad | Ad ID |
| Ad Unit Expander | Audio Mode |
| Avg. % Complete | Avg. % Viewed |
| Avg. Seconds Viewed | Brand Exposure (min.) |
| CTR | Campaign Active |
| Campaign Delivering | Campaign End Date |
| Campaign Flight Status | Campaign ID |
| Campaign Name | Campaign Start date |
| Click Through | Clickthrough/Views |
| Client Name | Countdown Mode |
| Created Date | Creative Deleted |
| Creative Device | Creative Expander |
| Creative ID | Creative Modified Date |
| Creative Name | Creative Type |
| Date | Division ID |
| Division Name | Duration |
| Engagement Rate | Expand Rate |
| Expander Timing | Expands |
| Impressions | Interaction |
| Placement Audio Mode | Placement Delivering |
| Placement End Date | Placement ID |
| Placement Name | Placement Play Mode |
| Placement Start Date | Placement Type |
| Play Mode | Publisher ID |
| Publisher Name | Size |
| Type | Unique Impressions by Day |
| Unique Views by Day | User Action Rate |
| User Actions | User Actions/Views |
| Vendor Client ID | Video 100% |
| Video 25% | Video 50% |
| Video 75% | Video Completion Rate |
| Video Controls | Video Percent |
| Video Seconds | View Rate |
| Views |
| Account ID | Account Name |
| Ad ID | Average % Viewed |
| Avg. % Complete | Avg. Seconds Viewed |
| Browser | CTR |
| Campaign ID | Campaign Name |
| Click Throughs | Client |
| Client Name | Created Date |
| Creative ID | Creative Name |
| Creative Type | Date |
| Device | Division ID |
| Division Name | Engagement Rate |
| Expand Rate | Expands |
| Impressions | Interaction |
| Placement ID | Placement Name |
| Placement Type | Publisher ID |
| Publisher Name | Size |
| Type | Unique Impressions by Day |
| Unique Views by Day | User Action Rate |
| User Actions | Vendor Client ID |
| Video 100% | Video 25% |
| Video 50% | Video 75% |
| Video Controls | Video Percent |
| Video Seconds | View Rate |
| Views |
| Account ID | Account Name |
| Ad ID | Average % Viewed |
| Avg. % Complete | Avg. Seconds Viewed |
| CTR | Campaign ID |
| Campaign Name | Click Throughs |
| Client | Client Name |
| Created Date | Creative ID |
| Creative Name | Creative Type |
| Date | Division ID |
| Division Name | Domain |
| Engagement Rate | Expand Rate |
| Expands | Impressions |
| Interaction | Placement ID |
| Placement Name | Placement Type |
| Publisher ID | Publisher Name |
| Size | Type |
| Unique Impressions by Day | Unique Views by Day |
| User Action Rate | User Actions |
| Vendor Client ID | Video 100% |
| Video 25% | Video 50% |
| Video 75% | Video Controls |
| Video Percent | Video Seconds |
| View Rate | Views |
| Account ID | Account Name |
| Ad ID | Average % Viewed |
| Avg. % Complete | Avg. Seconds Viewed |
| CTR | Campaign ID |
| Campaign Name | City |
| Click Throughs | Client Name |
| Country | Created Date |
| Creative ID | Creative Name |
| Creative Type | DMA |
| Date | Division ID |
| Division Name | Engagement Rate |
| Expand Rate | Expands |
| Impressions | Interaction |
| Latitude | Longitude |
| Placement ID | Placement Name |
| Placement Type | Publisher ID |
| Publisher Name | Size |
| State | Type |
| Unique Impressions by Day | Unique Views by Day |
| User Action Rate | User Actions |
| Vendor Client ID | Video 100% |
| Video 25% | Video 50% |
| Video 75% | Video Controls |
| Video Percent | Video Seconds |
| View Rate | Views |
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