Instacart Ads (Early Access)
Instacart Ads has products, tools, insights and automation to help brands of all sizes succeed, from the very large to the mighty upstart. Instacart Ads are ads that deliver.
Instacart Ads put your products in front of millions of high-intent consumers who are eager to discover and purchase them. With 1,800+ retail banners across 100,000+ locations, Instacart is available to over 98% of households in the U.S. and Canada. Find out what our ads can deliver for you.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad Group ID | Ad Group Name |
| Ad Group Status | Ad Group Targeting Type |
| Advertiser | Advertiser Country ID |
| Advertiser Currency | Advertiser ID |
| Attributed Quantities | Attributed Sales |
| Brand Name | Budget |
| Budget Type | CPC |
| CPM | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Objective |
| Campaign Source | Campaign Start Date |
| Campaign Status | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client ROAS |
| Client Spend | Custom Campaign Objective |
| Date | Impressions |
| Keyword | New To Brand Attributed Sales |
| New To Brand Attributed Sales % | New to Brand Spend |
| Product ID | Product Image |
| Product Name | Product Size |
| Product Type | Product URL |
| Product UUID | ROAS |
| Spend | UPC |
| Ad Group ID | Ad Group Name |
| Ad Group Status | Ad Group Targeting Type |
| Advertiser | Advertiser Country ID |
| Advertiser Currency | Advertiser ID |
| Attributed Quantities | Attributed Sales |
| Budget | Budget Type |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Source |
| Campaign Start Date | Campaign Status |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client ROAS | Client Spend |
| Custom Campaign Objective | Date |
| Impressions | New To Brand Attributed Sales |
| New To Brand Attributed Sales % | New to Brand Spend |
| ROAS | Spend |
| Advertiser | Advertiser Country ID |
| Advertiser Currency | Advertiser ID |
| Attributed Quantities | Attributed Sales |
| Budget | Budget Type |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Source |
| Campaign Start Date | Campaign Status |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client ROAS | Client Spend |
| Custom Campaign Objective | Date |
| Impressions | New To Brand Attributed Sales |
| New To Brand Attributed Sales % | New to Brand Spend |
| ROAS | Spend |
| Ad Group ID | Ad Group Name |
| Ad Group Status | Ad Group Targeting Type |
| Advertiser | Advertiser Country ID |
| Advertiser Currency | Advertiser ID |
| Attributed Quantities | Attributed Sales |
| Budget | Budget Type |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Source |
| Campaign Start Date | Campaign Status |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client ROAS | Client Spend |
| Custom Campaign Objective | Date |
| Impressions | Keyword |
| New To Brand Attributed Sales | New To Brand Attributed Sales % |
| New to Brand Spend | ROAS |
| Spend |
| Ad Group ID | Ad Group Name |
| Ad Group Status | Ad Group Targeting Type |
| Advertiser | Advertiser Country ID |
| Advertiser Currency | Advertiser ID |
| Attributed Quantities | Attributed Sales |
| Brand Name | Budget |
| Budget Type | CPC |
| CPM | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Objective |
| Campaign Source | Campaign Start Date |
| Campaign Status | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client ROAS |
| Client Spend | Custom Campaign Objective |
| Date | Impressions |
| New To Brand Attributed Sales | New To Brand Attributed Sales % |
| New to Brand Spend | Product ID |
| Product Image | Product Name |
| Product Size | Product Type |
| Product URL | Product UUID |
| ROAS | Spend |
| UPC |
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