Google Ads Display

Google Ads Display

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

% New Sessions Account Currency Code
Account ID Account Name
Account Time Zone Active View Viewable CTR
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad (Headline) Ad Event Type
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Ad ID Ad Label IDs
Ad Labels Ad Network
Ad Preview Ad State
Ad Strength Ad Tracking URL Template
Ad Type Adjusted Content Impression Share
Adjusted Content Impression Share 10 Percent Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share Old Adjusted Display Impression Share
Adjusted Search Click Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old Age Range
Age Range State All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
All conv. value / cost App Final URL
Asset ID Asset ID at Google Ads
Asset Name Asset Sub Type
Asset Type Associated Ad Groups
Associated Ad Groups Number Associated Campaigns
Associated Campaigns Number Audience
Audience ID Audience State
Audience Type Average Mobile Friendly Clicks Rate
Average Valid AMP Click Rate Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Content Impr. share
Avg. Daily Cost Avg. Daily Display Impr. Share
Avg. Daily Display Lost IS (budget) Avg. Daily Display Lost IS (rank)
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Avg. Daily Search Lost IS (budget) Avg. Daily Search Lost IS (rank)
Avg. session duration Bid Strategy ID
Bid Strategy Name Bid Strategy Type
Bid adj. Bid modifier
Bidding Strategy Brand
Budget Id Budget Period
CTR CVR
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Call-only ad phone number Campaign
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Network(s)
Campaign Optimization Score Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Canonical Name
Category (1st level) Category (2nd level)
Category (3rd level) Category (4th level)
Category (5th level) City
City (User location) Click Type
Clicks Client All Conv. Value / Cost
Client Avg. Daily Cost Client Cost
Client Cost / All Conv. Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Content Lost IS (rank) Conv. Value
Conv. value (by conv. time) Conv. value (current model)
Conversion Action ID Conversion Action Name
Conversion Adjustment Conversion Category
Conversion Name Conversion Rate
Conversion Source Conversion Tracker ID
Conversions Conversions (by conv. time)
Conversions (current model) Cost
Cost / All Conv. Cost / all conv.
Cost Per All Conv. Cost Per Conversion
Cost Per View-Through Conversion Country
Country / Territory Country / Territory (User location)
Criteria Criteria ID
Criteria Name Criteria Type
Cross-Device Conv. Cross-Device Conversions
Cross-device conv. Currency
Custom Parameter Custom label 0
Custom label 1 Custom label 2
Custom label 3 Custom label 4
Customer Descriptive Name Customer Name
Customer Optimization Score Daily Budget
Date Days to Conversion
Days to Conversion or Adjustment Default max. CPC
Description Description 1
Description 1 Asset ID Description 2
Description 2 Asset ID Description Line 1
Description Line 2 Device
Display URL Domain
End Date Engagement Rate
Engagements Enhanced CPV Enabled
Enhanced Cpc Enabled Example of responsive display ad marketing image
Example of responsive display ad square logo Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video preview URL
Example of responsive display ad video title Example of returned responsive display ad logo
Expanded Final URL Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Extension (upgraded)
Final URL First Page CPC
Gender Gender State
Gmail Clicks to Website Gmail Forwards
Gmail Saves Google Ads Metro ID
Headline 1 Headline 1 Asset ID
Headline 2 Headline 2 Asset ID
Height Hour of Day
Household Income ID
Image Ad Preview Image Preview
Image Preview Link Image ad height
Image ad name Image ad preview height
Image ad preview image url Image ad preview width
Image ad size Image ad width
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interaction Types
Interactions Interactions Rate
Invalid Click Rate Invalid Clicks
Is Budget Explicitly Shared Is Negative
Is negative Is targeting location?
Item Id Keyword
Keyword / Placement Keyword ID
Keyword Label IDs Keyword Labels
Keyword/Placement destination URL Language
Location ID Location Type
Long Headline MC ID
Match type Max CPC source
Max CPM Source Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Max. CPV
Max. CPV Source Metro (Geo data)
Metro (User location) Metro area
Mobile Final URL Mobile Speed Score
Month Most Specific Location
Most Specific Location Canonical Name Most Specific Location ID
Most Specific Location Name Name
Network Pages / session
Parental Status Parental Status State
Partition Type Path1
Path2 Phone calls
Phone impressions Placement
Placement Display Name Placement State
Placement Type Possible Content Impressions
Possible Display Impressions Possible Search Impressions
Post Click Quality Score Postal Code (User location)
Product Partition ID Product Title
Product type (1st level) Product type (2nd level)
Product type (3rd level) Product type (4th level)
Product type (5th level) Quality Score
Quarter Region
Region (User location) Relative CTR%
Resource Resource Name
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad price prefix
Responsive display ad promo text Review State
Search (Absolute Top) IS Search (Top) IS
Search Exact Match Impression Share Served Assets Details
Serving Status Short Headline
Source Start Date
Status Store ID
Summary Daily Budget Target Type
Target URL Time Zone
Top of Page CPC Topic
Total Calls Total Conv. Value / cost
Total Impressions Total conv. value
Tracking Template Trueview Video Views
Type URL
Unexpanded Final URL User List ID
User List Name Value / All Conv.
Value / Conv Value / Conv.
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Value Per Conv Video Preview
Video Preview Link Video View Rate
Video Views View Through Conv.
View in search results View-through conv.
Week Width

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversions Conversions (by conv. time)
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Time Zone
Total conv. value User List ID
User List Name Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Time Zone
Total Impressions Total conv. value
User List ID User List Name
Value / Conv. (by conv. time) Value / all conv. (by conv. time)

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. Value
Conv. value (by conv. time) Conversion Action ID
Conversion Action Name Conversion Category
Conversions Conversions (by conv. time)
Cross-Device Conversions Currency
Date Network
Time Zone Value / All Conv.
Value / Conv Value / Conv. (by conv. time)
Value / all conv. (by conv. time) View Through Conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Adjusted Content Impression Share Adjusted Content Impression Share 10 Percent
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share Old
Adjusted Display Impression Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (rank)
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Content Lost IS (rank)
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Default max. CPC Engagements
Gmail Clicks to Website Gmail Forwards
Gmail Saves Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Max. CPM
Max. CPV Network
Pages / session Phone calls
Phone impressions Possible Content Impressions
Possible Display Impressions Possible Search Impressions
Relative CTR% Search (Absolute Top) IS
Search (Top) IS Time Zone
Total Calls Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Device Gmail Clicks to Website
Gmail Forwards Gmail Saves
Interactions Time Zone
Total Impressions Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View-through conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad (Headline)
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Ad Label IDs
Ad Labels Ad Preview
Ad State Ad Strength
Ad Tracking URL Template Ad Type
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
App Final URL Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost Avg. session duration
CTR Call ad business name
Call ad call tracking enabled? Call ad conversion action
Call ad conversion behavior Call ad disable call conversion?
Call ad phone number verification URL Call-only ad phone number
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Description
Description Line 1 Description Line 2
Display URL Engagements
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Headline 1
Headline 2 Image Ad Preview
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Impressions
Interactions Long Headline
Mobile Final URL Network
Pages / session Path1
Path2 Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Short Headline Time Zone
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad (Headline) Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template Ad ID
Ad Label IDs Ad Labels
Ad Preview Ad State
Ad Strength Ad Tracking URL Template
Ad Type All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) App Final URL
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Description
Description Line 1 Description Line 2
Device Display URL
Engagements Example of responsive display ad marketing image
Example of responsive display ad square logo Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video preview URL
Example of responsive display ad video title Example of returned responsive display ad logo
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Headline 1 Headline 2
Image Ad Preview Image ad height
Image ad name Image ad preview height
Image ad preview image url Image ad preview width
Image ad size Image ad width
Impressions Interactions
Long Headline Mobile Final URL
Path1 Path2
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad price prefix
Responsive display ad promo text Short Headline
Time Zone Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Age Range Age Range State
All Conv. All Conv. Value
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Is Negative Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Audience Audience ID
Audience State Audience Type
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversions
Conversions (by conv. time) Cost
Cost Per All Conv. Cross-device conv.
Currency Date
Engagements Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Time Zone Total conv. value
User List ID User List Name
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Network
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost Bid Strategy ID
Bid Strategy Name CTR
Campaign Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Device Enhanced CPV Enabled
Gmail Clicks to Website Gmail Forwards
Gmail Saves Invalid Click Rate
Invalid Clicks Serving Status
Time Zone Total Impressions
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time)

Account ID Account Name
All Conv. All Conv. Rate
All Conv. Value Asset ID at Google Ads
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conversions
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Extension (upgraded) Final URL
Impressions Interactions
Phone calls Phone impressions
Source Status
Time Zone Total conv. value
Type Video View Rate
Video Views

% New Sessions Account Currency Code
Account ID Account Name
Account Time Zone Active View measurable cost
Active View measurable impr. Active View viewable impressions
Adjusted Content Impression Share Adjusted Content Impression Share 10 Percent
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share Old
Adjusted Display Impression Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
All conv. value / cost Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (budget)
Avg. Daily Display Lost IS (rank) Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Avg. Daily Search Lost IS (budget)
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bidding Strategy Budget Id
Budget Period CTR
CVR Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Network(s)
Campaign Optimization Score Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client All Conv. Value / Cost Client Avg. Daily Cost
Client Cost Client Cost / All Conv.
Client Cost Per Conversion Client Cost Per View-Through Conversion
Content Lost IS (rank) Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost / all conv. Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Customer Descriptive Name Customer Optimization Score
Daily Budget Date
End Date Engagements
Enhanced Cpc Enabled Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Invalid Click Rate Invalid Clicks
Is Budget Explicitly Shared Network
Pages / session Phone calls
Phone impressions Possible Content Impressions
Possible Display Impressions Possible Search Impressions
Relative CTR% Search (Absolute Top) IS
Search (Top) IS Serving Status
Start Date Summary Daily Budget
Total Conv. Value / cost Total conv. value
Trueview Video Views Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Canonical Name
City (User location) Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost Per Conversion Cost Per View-Through Conversion
Country / Territory (User location) Cross-device conv.
Currency Date
Impressions Interactions
Is targeting location? Network
Region (User location) Time Zone
Total conv. value Video View Rate
Video Views View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
City (User location) Conversion Category
Conversion Name Conversion Tracker ID
Conversions Country / Territory (User location)
Cross-device conv. Currency
Date Is targeting location?
Most Specific Location Canonical Name Most Specific Location ID
Most Specific Location Name Network
Region (User location) Time Zone
Total conv. value Value / All Conv.
Value / Conv. View-through conv.

Account ID Account Name
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. Value
Conv. value (by conv. time) Conversion Action ID
Conversion Action Name Conversion Category
Conversions Conversions (by conv. time)
Cross-Device Conversions Currency
Daily Budget Date
Network Time Zone
Value / All Conv. Value / Conv
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View Through Conv.

Account ID Account Name
Ad (Headline) Ad Group
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Ad Label IDs
Ad Labels Ad State
Ad Strength Ad Tracking URL Template
Ad Type All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) App Final URL
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conversion Action ID Conversion Action Name
Conversion Category Conversions
Conversions (by conv. time) Cross-device conv.
Currency Date
Description Description Line 1
Description Line 2 Display URL
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Final URL
Headline 1 Headline 2
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Long Headline
Mobile Final URL Network
Path1 Path2
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad price prefix
Responsive display ad promo text Short Headline
Time Zone Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conversion Action ID Conversion Action Name
Conversion Category Conversions
Conversions (by conv. time) Cross-device conv.
Currency Date
Final URL First Page CPC
Is negative Keyword
Keyword ID Match type
Max. CPC Max. CPM
Mobile Final URL Network
Status Time Zone
Top of Page CPC Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Conversion Action Name Conversion Category
Conversion Tracker ID Conversions
Cross-device conv. Currency
Date Google Ads Metro ID
Metro (Geo data) Network
Time Zone Total conv. value
View-through conv.

Account ID Account Name
Ad Event Type All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Source
Conversions Conversions (by conv. time)
Cross-device conv. Currency
Daily Budget Date
Days to Conversion Days to Conversion or Adjustment
Time Zone Total conv. value
Value / All Conv. Value / Conv. (by conv. time)
Value / all conv. (by conv. time)

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. value (by conv. time)
Conv. value (current model) Conversion Action ID
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Source
Conversions Conversions (by conv. time)
Conversions (current model) Cross-device conv.
Currency Date
Days to Conversion Days to Conversion or Adjustment
Time Zone Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)

Account ID Account Name
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
App Final URL Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Cost Cost / All Conv.
Cost Per View-Through Conversion Criteria
Criteria ID Criteria Name
Criteria Type Cross-device conv.
Currency Date
Device Engagement Rate
Engagements Final URL
Impressions Interactions
Is Negative Keyword/Placement destination URL
Max. CPC Max. CPC Source
Max. CPM Max. CPV
Max. CPV Source Mobile Final URL
Month Quarter
Time Zone Total conv. value
Value Per Conv Week

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per All Conv.
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Device
Engagements Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Search (Absolute Top) IS
Search (Top) IS Time Zone
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Value Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Click Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves ID
Interactions Is Negative
Keyword Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Mobile Final URL
Status Time Zone
Total Impressions Total conv. value

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Value Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Click Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves ID
Interactions Is Negative
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Status
Time Zone Topic
Total Impressions Total conv. value

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Rate All Conv. Value
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversions
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
ID Impressions
Interactions Is Negative
Keyword Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Max. CPV
Max. CPV Source Mobile Final URL
Status Time Zone
Total conv. value Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Cost Cost Per All Conv.
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Domain
Engagements Impressions
Interactions Keyword / Placement
Time Zone Total conv. value
URL Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. Currency
Date Engagements
Final URL Gender
Gender State Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Is Negative Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Network
Time Zone Video View Rate
Video Views View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
Bid adj. Bid modifier
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversions Cost
Cost Per All Conv. Cross-device conv.
Currency Date
Engagement Rate Engagements
Household Income Impressions
Interactions Interactions Rate
Time Zone Total conv. value
Value Per Conv Video View Rate
Video Views View-through conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Daily Cost
Avg. Daily Search Impr. Share Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Engagements
Final URL First Page CPC
Gmail Clicks to Website Gmail Forwards
Gmail Saves Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Is negative
Keyword Keyword ID
Keyword Label IDs Keyword Labels
Match type Max. CPC
Max. CPM Mobile Final URL
Network Pages / session
Possible Search Impressions Post Click Quality Score
Quality Score Search (Absolute Top) IS
Search (Top) IS Search Exact Match Impression Share
Status Time Zone
Top of Page CPC Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View in search results View-through conv.

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Click Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Device
First Page CPC Gmail Clicks to Website
Gmail Forwards Gmail Saves
Interactions Keyword
Keyword ID Post Click Quality Score
Quality Score Time Zone
Top of Page CPC Total Impressions
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Average Mobile Friendly Clicks Rate Average Valid AMP Click Rate
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Conversion Rate
Conversions Cost
Cost / All Conv. Cross-device conv.
Currency Customer Descriptive Name
Date Expanded Final URL
Impressions Mobile Speed Score
Time Zone Total conv. value
Unexpanded Final URL Value / Conv.

Account ID Account Name
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
City Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Conversions Cost
Cost Per View-Through Conversion Country / Territory
Cross-Device Conv. Currency
Date Impressions
Interactions Metro area
Region Time Zone
Total conv. value Video View Rate
Video Views View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
City Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost Per Conversion Cost Per View-Through Conversion
Country / Territory Cross-device conv.
Currency Date
Impressions Interactions
Metro area Most Specific Location Canonical Name
Network Region
Time Zone Total conv. value
Video View Rate Video Views
View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type City
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Cost Cost Per Conversion
Cost Per View-Through Conversion Country / Territory
Cross-device conv. Currency
Customer Name Date
Impressions Interactions
Metro area Region
Time Zone Total conv. value
Video View Rate Video Views
View-through conv.

Account ID Account Name
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Canonical Name
City Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost Per Conversion Cost Per View-Through Conversion
Country / Territory Cross-device conv.
Currency Date
Impressions Interactions
Location Type Metro area
Most Specific Location Network
Region Target Type
Time Zone Total conv. value
Video View Rate Video Views
View-through conv.

Account ID Account Name
All Conv. All Conv. Rate
All Conv. Value Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Canonical Name Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost Per All Conv. Cost Per Conversion
Cost Per View-Through Conversion Country / Territory (User location)
Cross-device conv. Currency
Date Impressions
Interactions Is targeting location?
Metro (User location) Network
Time Zone Total conv. value
Video View Rate Video Views
View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Asset ID
Asset Name Asset Sub Type
Asset Type Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Currency Date
Height Image Preview
Image Preview Link Review State
Time Zone Video Preview
Video Preview Link Width

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Ad Preview
Ad Type Asset Type
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Currency
Date Description 1
Description 1 Asset ID Description 2
Description 2 Asset ID Final URL
Headline 1 Headline 1 Asset ID
Headline 2 Headline 2 Asset ID
Impressions Network
Resource Name Served Assets Details
Time Zone

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Rate
All Conv. Value Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Cost Cost / All Conv.
Cross-device conv. Currency
Customer Name Date
Engagements Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Impressions
Interaction Types Interactions
Is negative Max. CPC
Max. CPC Source Max. CPM
Max. CPM Source Mobile Final URL
Parental Status Parental Status State
Time Zone Total conv. value
Video View Rate Video Views
View-through conv.

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost per All Conv. Conversion Rate
Conversions Cost
Cost / All Conv. Cross-device conv.
Currency Custom Parameter
Date Device
Is Negative Max. CPC
Month Partition Type
Product Partition ID Quarter
Time Zone Total Impressions
Total conv. value Tracking Template
Value Per Conv Week