Facebook Insights
Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Age Group | Android App ID |
| Android Deep Link | Android Destination Type |
| Android Package Name | Android URL |
| Angry | Attachment Description |
| Attachment Media Height | Attachment Media Source |
| Attachment Media Type | Attachment Media Width |
| Attachment Target ID | Attachment Target URL |
| Attachment Target Unshimmed URL | Attachment Title |
| Attachment Type | Attachment URL |
| Attachment Unshimmed URL | Author ID |
| Author Name | Autoplayed Page Video Views |
| Autoplayed Videos | Average Seconds Viewed |
| CTA Button Clicks | CTA Button Unique Click |
| CTA ID | CTA Intl Number |
| CTA Type | City |
| Clicked Videos | Clicked to Play Page Video Views |
| Client | Comment ID |
| Comments | Country |
| Created Time | Creation Time |
| Date | Description |
| Email Address | Embed HTML |
| Embeddable | Fans Reached |
| Females | Haha |
| Impressions | Impressions to Fans |
| Impressions to Non-Fans | Instagram Eligibility |
| Iphone App ID | Iphone Deep Link |
| Iphone Destination Type | Iphone URL |
| Is Instagram Eligible | Language |
| Length | Lifetime Page Likes |
| Like Source | Likes |
| Likes, comments and shares | Link Clicks |
| Love | Males |
| Manage in Facebook | Message |
| Minutes Viewed | Negative Feedback From Users |
| Non-Fans Reached | Organic Impressions |
| Organic Impressions of your posts | Organic Page Video Views |
| Organic View Time | Organic Views |
| Other Clicks | Page |
| Page ID | Page Likes |
| Page Video Complete Autoplayed Views | Page Video Complete Repeat Views |
| Page Video Complete Unique Views | Page Video Complete Views |
| Page Video Complete Views Click to Play | Page Video Organic Complete Views |
| Page Video Paid Complete Views | Page Video Views |
| Pageviews | Paid Impressions |
| Paid Impressions of your posts | Paid Page Video Views |
| Paid Views | People Reached |
| People Talking About This | Photo View |
| Positive Feedback From Users | Post Complete Unique Views |
| Post Content | Post Content (Internal) |
| Post ID | Post Preview |
| Post Video Average Time Watched | Post Video Complete Organic Views |
| Post Video Complete Paid Unique Views | Post Video Complete Paid Views |
| Post Video Complete Unique Views | Post Video Complete Views |
| Post Video Complete Views Clicked to Play | Post Video Views |
| Publication Date | Reach |
| Reach - Organic | Reach - Paid |
| Reach Last 28 Days | Reach Last 7 Days |
| Reactions Care | Reactions Like |
| Reactions Love | Reactions, comments and shares |
| Recommendation Type | Repeat Views |
| Response Time | Review Text |
| Reviewer | Sad |
| Seconds Viewed | Shares |
| Source | Status |
| Thumbnail | Title |
| Total | Total 10s Auto Played Views |
| Total 10s Clicked To Play Views | Total 10s Organic Views |
| Total 10s Paid Views | Total 10s Sound On Views |
| Total 10s Unique Views | Total 10s Views |
| Total Angry | Total Autoplayed Views |
| Total Cares | Total Clicked To Play Views |
| Total Clicks | Total Comments |
| Total Complete Auto Played Views | Total Complete Clicked To Play Views |
| Total Complete Organic Unique Views | Total Complete Organic Views |
| Total Complete Paid Unique Views | Total Complete Paid Views |
| Total Complete Unique Views | Total Complete Views |
| Total Fan Impressions | Total Fan Paid Impressions |
| Total Fan Paid Unique Impressions | Total Fan Unique Impressions |
| Total Haha | Total Impressions |
| Total Impressions of your posts | Total Likes |
| Total Love | Total Organic Impressions |
| Total Organic Time Views | Total Organic Unique Impressions |
| Total Organic Views | Total Paid Impressions |
| Total Paid Time Views | Total Paid Unique Impressions |
| Total Paid Views | Total Posts |
| Total Reach | Total Reactions |
| Total Sad | Total Shares |
| Total Sound On Views | Total Unique Organic Views |
| Total Unique Paid Views | Total Unique Views |
| Total Views | Total Viral Impressions |
| Total Viral Unique Impressions | Total Wow |
| Type | Undefined Gender |
| Unique Organic Views | Unique Paid Views |
| Unique Viewers | Unique Viral Impressions |
| Universal Video Id | Unlikes |
| Updated Time | Video ID |
| Video Length | Video Play |
| Video Views with Sound On | Viral Impressions |
| Viral Impressions of your posts | Web Destination Type |
| Web URL | Wow |
| Android App ID | Android Deep Link |
| Android Destination Type | Android Package Name |
| Android URL | CTA ID |
| CTA Intl Number | CTA Type |
| Client | Created Time |
| Date | Description |
| Email Address | Iphone App ID |
| Iphone Deep Link | Iphone Destination Type |
| Iphone URL | Page |
| Page ID | Status |
| Updated Time | Web Destination Type |
| Web URL |
| Author ID | Author Name |
| Comment ID | Created Time |
| Date | Message |
| Page | Post Content |
| Post ID | Publication Date |
| Type |
| Age Group | Date |
| Females | Males |
| Page | Total |
| Undefined Gender |
| City | Date |
| Lifetime Page Likes | Page |
| Country | Date |
| Lifetime Page Likes | Page |
| Date | Language |
| Lifetime Page Likes | Page |
| Date | Like Source |
| Page | Page Likes |
| Autoplayed Page Video Views | CTA Button Clicks |
| CTA Button Unique Click | Clicked to Play Page Video Views |
| Date | Description |
| Likes | Manage in Facebook |
| Negative Feedback From Users | Organic Impressions |
| Organic Impressions of your posts | Organic Page Video Views |
| Page | Page ID |
| Page Video Complete Autoplayed Views | Page Video Complete Repeat Views |
| Page Video Complete Unique Views | Page Video Complete Views |
| Page Video Complete Views Click to Play | Page Video Organic Complete Views |
| Page Video Paid Complete Views | Page Video Views |
| Pageviews | Paid Impressions |
| Paid Impressions of your posts | Paid Page Video Views |
| People Talking About This | Positive Feedback From Users |
| Post Complete Unique Views | Post Video Complete Organic Views |
| Post Video Complete Paid Views | Post Video Complete Views |
| Post Video Complete Views Clicked to Play | Reach Last 28 Days |
| Reach Last 7 Days | Repeat Views |
| Response Time | Total Angry |
| Total Cares | Total Comments |
| Total Haha | Total Impressions |
| Total Impressions of your posts | Total Likes |
| Total Love | Total Posts |
| Total Reach | Total Sad |
| Total Shares | Total Wow |
| Unlikes | Viral Impressions |
| Viral Impressions of your posts |
| Angry | Attachment Description |
| Attachment Media Height | Attachment Media Source |
| Attachment Media Type | Attachment Media Width |
| Attachment Target ID | Attachment Target URL |
| Attachment Target Unshimmed URL | Attachment Title |
| Attachment Type | Attachment URL |
| Attachment Unshimmed URL | Autoplayed Videos |
| Clicked Videos | Comments |
| Date | Fans Reached |
| Haha | Impressions |
| Impressions to Fans | Impressions to Non-Fans |
| Instagram Eligibility | Likes |
| Likes, comments and shares | Link Clicks |
| Love | Minutes Viewed |
| Non-Fans Reached | Organic Impressions |
| Organic View Time | Organic Views |
| Other Clicks | Page |
| Paid Impressions | Paid Views |
| People Reached | Photo View |
| Post Content | Post Content (Internal) |
| Post ID | Post Preview |
| Post Video Average Time Watched | Post Video Complete Organic Views |
| Post Video Complete Paid Unique Views | Post Video Complete Paid Views |
| Post Video Complete Unique Views | Post Video Views |
| Publication Date | Reach - Organic |
| Reach - Paid | Reactions Care |
| Reactions Like | Reactions Love |
| Reactions, comments and shares | Sad |
| Shares | Thumbnail |
| Total Clicks | Total Reach |
| Total Reactions | Unique Organic Views |
| Unique Paid Views | Unique Viewers |
| Unique Viral Impressions | Video Length |
| Video Play | Video Views with Sound On |
| Viral Impressions | Wow |
| Creation Time | Date |
| Page | Recommendation Type |
| Review Text | Reviewer |
| Average Seconds Viewed | Created Time |
| Date | Description |
| Embed HTML | Embeddable |
| Is Instagram Eligible | Length |
| Page | Reach |
| Seconds Viewed | Source |
| Status | Title |
| Total 10s Auto Played Views | Total 10s Clicked To Play Views |
| Total 10s Organic Views | Total 10s Paid Views |
| Total 10s Sound On Views | Total 10s Unique Views |
| Total 10s Views | Total Autoplayed Views |
| Total Clicked To Play Views | Total Complete Auto Played Views |
| Total Complete Clicked To Play Views | Total Complete Organic Unique Views |
| Total Complete Organic Views | Total Complete Paid Unique Views |
| Total Complete Paid Views | Total Complete Unique Views |
| Total Complete Views | Total Fan Impressions |
| Total Fan Paid Impressions | Total Fan Paid Unique Impressions |
| Total Fan Unique Impressions | Total Impressions |
| Total Organic Impressions | Total Organic Time Views |
| Total Organic Unique Impressions | Total Organic Views |
| Total Paid Impressions | Total Paid Time Views |
| Total Paid Unique Impressions | Total Paid Views |
| Total Sound On Views | Total Unique Organic Views |
| Total Unique Paid Views | Total Unique Views |
| Total Views | Total Viral Impressions |
| Total Viral Unique Impressions | Universal Video Id |
| Video ID |
| About | Ad Breaks in milliseconds |
| Address | Admin Creator Category |
| Admin Creator ID | Admin Creator Link |
| Admin Creator Name | Admin Creator Namespace |
| Affiliation | Allow Video Privacy |
| Allowed Advertising Objects | Artists we Like |
| Attachments Target | Attachments Type |
| Attachments URL | Audience Targeting |
| Backdated Date | Backdated Date & Time |
| Backdated Time | Band Bio |
| Band Booking Agent | Band Influences |
| Band Interests | Band Members |
| Band Press Contact | Band Record Label |
| Band hometown | Birthday |
| Boosted Post Ineligible Reason | Boosted Post Status |
| Call to Action | Can Comment? |
| Can Hide? | Can Like? |
| Can Post? | Can Remove? |
| Category List | Checkins |
| Child Attachments | Comment Can Reply Privately? |
| Comment Created Date | Comment Created Date & Time |
| Comment Created Time | Comment Creator ID |
| Comment Creator Name | Comment Message |
| Comment Message Tags | Comments |
| Comments Mirroring Domain | Company Founded |
| Company Overview | Connected Instagram Account |
| Contact Address | Coordinates |
| Cover Page Source | Creator ID |
| Culinary Team | Current Location |
| Current Promotion | Date |
| Delivery and Pickup Option Info | Deny Video Privacy |
| Description | Description HTML |
| Description Tags | Differently Open Offerings |
| Dress Code | Email Addresses |
| Engagement Details | Event |
| Event Attending Count | Event Canceled? |
| Event Category | Event Declined Count |
| Event Description | Event Discount Code Enabled? |
| Event End Time | Event Guest List Enabled? |
| Event ID | Event Interested Count |
| Event May be Count | Event Name |
| Event No Reply Count | Event Online? |
| Event Owner | Event Parent Group |
| Event Place | Event Scheduled Publish Time |
| Event Start Time | Event Ticket URI |
| Event Time | Event Timezone |
| Event Type | Event Updated Time |
| Expanded Height | Expanded Width |
| Featured Video | Film Awards |
| Film Directed By | Film Genre |
| Film Plot | Film Producer |
| Film Release Date | Film Screenplay |
| Film Starring | Film Studio |
| Followers Count | Full Picture |
| Gender | General Info |
| General Manager | Global Brand Root ID |
| Gobal Brand Page Name | Has Added App? |
| Has Rating? | Has Review? |
| Has Transitioned to New Page Experience? | Has Whatsapp Business Number? |
| Has Whatsapp Number? | Height |
| Icon | Impressum |
| Instagram Business Account | Is Always Open? |
| Is Chain? | Is Community Page? |
| Is Cross Post Eligible? | Is Cross Post Video? |
| Is Eligible for Branded Content? | Is Event Draft? |
| Is Messanger Platform Bot? | Is Messenger Bot with Get Started Enabled? |
| Is Owned? | Is Page Owned Event? |
| Is Permanently Closed? | Is Published? |
| Is Unclaimed? | Is Video Eligible in Instagram? |
| Is Video Embeddable? | Is Video Episode? |
| Is Webhook Subscribed? | LeadGen Ads TOS Acceptance Time |
| LeadGen Ads TOS Accepted By | LeadGen Ads TOS Accepted? |
| Like Churn Rate | Like Count |
| Likes | Link Clicks |
| Link to Post | Location |
| Location City ID | Location Country |
| Location Ignore Warnings? | Location Latitude |
| Location Longitude | Location Main Page ID |
| Location Page ID | Location Permanently Closed? |
| Location Place Topics | Location State |
| Location Store Number | Location Street |
| Location Vanity URL | Location Zip |
| Location is Franchise? | Media Object |
| Media Type | Members |
| Merchant Review Status | Message Response Time |
| Messaging Blocked Conversations Unique | Messaging New Conversations Unique |
| Messaging Reported Conversations Unique | Messaging Total Connection Count |
| Messengar Ads Ice Breakers | Messengar Ads Quick Replies |
| Messengar Ads Quick Reply Type | Messengar Ads Welcome Message |
| Mission | Multi-Share End Card |
| Multi-Share Optimized | Multi-link Share Description |
| Name with Location Descriptor | Net Like Growth Rate |
| Net Likes | New Like Count |
| New Page Likes | New Page Likes (Unique) |
| Newsfeed Targeting | Offer Eligibility |
| Online Event Format | Online Event Third Party URL |
| Open Hours | Other Clicks |
| Overall Star Rating | Page |
| Page Actions | Page Actions Unique |
| Page CTA Clicks | Page CTA Clicks Unique |
| Page CTA Clicks to Call Now Unique | Page CTA Clicks to Get Directions Unique |
| Page CTA Clicks to Go to Website Unique | Page Category |
| Page Check-in Enabled? | Page Content Clicks |
| Page Content Clicks Unique | Page Fans Online |
| Page Fans Online per Day | Page Fans by Country |
| Page ID | Page Impressions |
| Page Impressions Nonviral | Page Impressions Organic |
| Page Impressions Paid | Page Impressions Viral |
| Page Likes | Page Likes Unique (Non-Paid) |
| Page Likes Unique (Paid) | Page Likes by Country |
| Page Name | Page Negative Actions |
| Page Negative Actions Unique | Page Place Check-Ins |
| Page Place Check-Ins Unique | Page Post Anger Reactions |
| Page Post Engagements | Page Post Haha Reactions |
| Page Post Impressions | Page Post Impressions Nonviral |
| Page Post Impressions Organic | Page Post Impressions Paid |
| Page Post Impressions Viral | Page Post Like Reactions |
| Page Post Love Reactions | Page Post Reach |
| Page Post Reach Nonviral | Page Post Reach Organic |
| Page Post Reach Paid | Page Post Reach Served |
| Page Post Reach Viral | Page Post Sorry Reactions |
| Page Post Total Reactions | Page Post Wow Reactions |
| Page Reach | Page Reach Non-Viral % |
| Page Reach Nonviral | Page Reach Organic |
| Page Reach Organic % | Page Reach Paid |
| Page Reach Paid % | Page Reach Viral |
| Page Reach Viral % | Page Tab Views by Logged in Users |
| Page Tab Views by Logged in Users Unique | Page Tab Views by Logged out Users |
| Page Total Actions | Page Total Reach |
| Page URL | Page Unlikes |
| Page Unlikes Unique | Page Video Ad Break Avg. CPM from Crossposted Videos |
| Page Video Ad Break Earnings from Crossposted Videos (estimate) | Page Video Ad Break Impressions from Crossposted Videos |
| Page Video Complete 30s Repeat View Rate | Page Video Complete 30s Repeat Views |
| Page Video Complete 30s View Rate | Page Video Complete 30s View Rate Autoplayed |
| Page Video Complete 30s View Rate Click to Play | Page Video Complete 30s View Rate Organic |
| Page Video Complete 30s View Rate Paid | Page Video Complete 30s View Rate Unique |
| Page Video Complete 30s Views Click to Play | Page Video Complete 30s Views Organic |
| Page Video Complete 30s Views Paid | Page Video Complete 30s Views Unique |
| Page Video Completes 30s Views | Page Video Completes 30s Views Autoplayed |
| Page Video Repeat Views | Page Video View Time |
| Page Video Views | Page Video Views Autoplayed |
| Page Video Views Click to Play | Page Video Views Organic |
| Page Video Views Paid | Page Video Views Unique |
| Page Views Total | Parent |
| Parent ID | Parent Page |
| Parking Lot | Parking Street |
| Parking Valet | Payment Options |
| People Talking About this Page | Permalink URL |
| Personal Information | Personal Interests |
| Pharmaceutical Safety Info |