Facebook Ads
Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account | Account ID |
| Account Spending Limit | Action Type |
| Ad | Ad Body |
| Ad ID | Ad Set |
| Ad Set End Date | Ad Set ID |
| Ad Set Start Date | Ad Sets Lifetime Budget |
| Ad Status | Address |
| Adds Payment Info | Adds To Cart |
| Adds To Wishlist | Age |
| Age Max | Age Min |
| Age Range | App Installs Conversion Value |
| App Uses Conversion Value | Attentive Impressions |
| Attentive Impressions Conversion Value | Attribution Setting |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Behaviors | Billing Event |
| Blocked Messaging Conversations | Buying Type |
| CIFP (Internal) | CPC |
| CPC (Cost per Link Click) | CPM |
| CTR | CTR (Link Click-Through Rate) |
| Call To Action Type | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Card Name |
| Check-ins | Check-ins Conversion Value |
| Checkouts Initiated | Cities |
| Clicks | Clicks to Play Video Conversion Value |
| Client | Client CPA* |
| Client CPC | Client CPC (Cost per Link Click) |
| Client CPM | Client Cost |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Offline Lead | Client Cost per On-Facebook Lead |
| Client Cost per Unique Click | Client Cost per Video 10s Watched |
| Client Cost per Website Conversion | Client Cost per Website Lead |
| College Years | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Conversion Rate Ranking | Conversion Rate Ranking MTD |
| Conversion Type | Cost per 1,000 People Reached |
| Cost per App Install | Cost per Desktop App Install |
| Cost per Inline Post Engagement | Cost per Link Clicks from Actions |
| Cost per Mobile App Install | Cost per Offline Lead |
| Cost per On-Facebook Leads | Cost per Purchase |
| Cost per Unique Click | Cost per Video 10s Watched Impressions |
| Cost per Website Leads | Count |
| Countries | Country |
| Created Date | Created Time |
| Credit Spends | Credit Spends Conversion Value |
| Currency | Currency Code |
| Custom Audiences | Custom Conversion |
| Custom Conversion ID | Custom Event Type |
| Custom Pixel Event | Custom Pixel Event Value |
| DMA | Daily Budget |
| Date | Description |
| Desktop App Installs | Desktop App Uses |
| Desktop Preview | Desktop Preview URL |
| Destination URL | Device Platform |
| Dynamic Creative Body | Dynamic Creative Destination URL |
| Education Level | Effective Object Story ID |
| Effective Object Story URL | |
| Employers | End Date |
| Engagement Rate Ranking | Engagement Rate Ranking MTD |
| Est. Commerce Actions | Est. Commerce Actions Conversion Value |
| Est. Mobile App Actions Conversion Value | Est. Offline Actions |
| Est. Offline Actions Conversion Value | Estimated Ad Recall Lift (People) |
| Estimated Ad Recall Lift MTD | Estimated Ad Recall Lift Rate |
| Estimated Ad Recall Lift Rate MTD | Event Responses |
| Event Responses Conversion Value | Family Status |
| First & Last Name | First Name |
| Full Name | Game Plays |
| Game Plays Conversion Value | Gender |
| Gift Sale | Gift Sale Conversion Value |
| Headline | Home Value |
| ID | Image |
| Impression Device | Impressions |
| Income | Industries |
| Initiates Checkout | Inline Post Engagement |
| Interested In | Interests |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page |
| Landing Page Views | Last Name |
| Lead ID | Leads |
| Leads (Form) Conversion Value | Life Events |
| Lifetime Budget | Link Clicks |
| Link Clicks Conversion Value from Actions | Link Clicks from Actions |
| MMobile App Tutorials Completed | Majors |
| Messaging Conversations Started | Meta Add To Cart |
| Meta Checkouts Initiated | Mobile App Achievements |
| Mobile App Achievements Unlocked | Mobile App Adds To Cart |
| Mobile App Adds of Payment Info | Mobile App Adds to Wishlist |
| Mobile App Applications Submitted | Mobile App Applications Submitted Value |
| Mobile App Appointments Scheduled | Mobile App Appointments Scheduled Value |
| Mobile App Checkouts Initiated | Mobile App Contacts |
| Mobile App Contacts Value | Mobile App Content Views |
| Mobile App Credits Spent | Mobile App Donations |
| Mobile App Donations Value | Mobile App Installs |
| Mobile App Installs Click Attribution | Mobile App Installs Conversion Value |
| Mobile App Installs View Attribution | Mobile App Location Searches |
| Mobile App Location Searches Value | Mobile App Products Customized |
| Mobile App Products Customized Value | Mobile App Purchase Installs Click Attribution |
| Mobile App Purchase Installs View Attribution | Mobile App Purchases |
| Mobile App Purchases Conversion Value | Mobile App Ratings Submitted |
| Mobile App Registrations Completed | Mobile App Searches |
| Mobile App Sessions | Mobile App Subscriptions |
| Mobile App Subscriptions Value | Mobile App Trials Started |
| Mobile App Trials Started Value | Mobile Preview |
| Mobile Preview URL | Name |
| New Messaging Conversations | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Offer Claims | Offer Claims Conversion Value |
| Offline Add To Cart | Offline Adds to Cart Conversion Value |
| Offline Applications Submitted | Offline Applications Submitted Value |
| Offline Appointments Scheduled | Offline Appointments Scheduled Value |
| Offline Checkout | Offline Checkouts Initiated Conversion Value |
| Offline Contacts | Offline Contacts Value |
| Offline Donations | Offline Donations Value |
| Offline Lead | Offline Leads Conversion Value |
| Offline Location Searches | Offline Location Searches Value |
| Offline Other Conversion | Offline Other Conversion Value |
| Offline Products Customized | Offline Products Customized Value |
| Offline Purchase | Offline Purchase Conversion Value |
| Offline Registration | Offline Registration Conversion Value |
| Offline Subscriptions | Offline Subscriptions Value |
| Offline Trials Started | Offline Trials Started Value |
| On-Facebook Leads | On-Facebook Purchases |
| On-Facebook Purchases Conversion Value | Optimization Goal |
| Other Mobile App Actions | Other Website Conversion Value (Facebook Pixel) |
| Other Website Conversions | Outbound Clicks |
| PUrl (Internal) | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Phone Number |
| Photo Views | Photo Views Conversion Value |
| Platform | Platform Position |
| Positions | Post Click Conversion Value |
| Post Click Conversion Value (28 days) | Post Click Conversion Value (7 days) |
| Post Click Conversions | Post Click Conversions (28 days) |
| Post Click Conversions (7 days) | Post Comments |
| Post Comments Conversion Value | Post Dwells |
| Post Dwells Conversion Value | Post Engagement |
| Post Full Views | Post Impression Conversion Value |
| Post Impression Conversion Value (28 days) | Post Impression Conversion Value (7 days) |
| Post Impression Conversions | Post Impression Conversions (28 days) |
| Post Impression Conversions (7 days) | Post Reactions |
| Post Reactions Conversion Value | Post Saves |
| Post Shares | Post Shares Conversion Value |
| Product | Product ID |
| Publisher Platform | Purchases |
| Purchases Conversion Value | Quality Ranking |
| Quality Ranking MTD | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Reach Lifetime | Reach MTD |
| Region | Relationship |
| Relationship Status | Schools |
| Searches | Social Spend |
| Spend | Start Date |
| Status | Story Ad Preview |
| Story Ad Preview URL | Text |
| Thumbnail URL | Total |
| Total Ad Reach | Total Applications Submitted |
| Total Applications Submitted Value | Total Appointments Scheduled |
| Total Appointments Scheduled Value | Total Contacts |
| Total Contacts Value | Total Custom Conversions |
| Total Donations | Total Donations Value |
| Total Location Searches | Total Location Searches Value |
| Total Products Customized | Total Products Customized Value |
| Total Purchases | Total Purchases Conversion Value |
| Total Subscriptions | Total Subscriptions Value |
| Total Trials Started | Total Trials Started Value |
| Type | URL |
| URL Parameters | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Unique Clicks |
| Unique Link Clicks | Updated Date |
| User Ad Clusters | Users Targeted |
| Value | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Add of Payment Info Click Attribution |
| Website Add of Payment Info View Attribution | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Applications Submitted |
| Website Applications Submitted Value | Website Appointments Scheduled |
| Website Appointments Scheduled Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Contacts |
| Website Contacts Value | Website Content Views Conversion Value |
| Website Donations | Website Donations Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Location Searches | Website Location Searches Value |
| Website Products Customized | Website Products Customized Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value | Website Subscriptions |
| Website Subscriptions Value | Website Trials Started |
| Website Trials Started Value | Website URL |
| Account | Account ID |
| Action Type | Ad |
| Ad ID | Ad Set |
| Ad Set ID | Billing Event |
| Buying Type | Campaign |
| Campaign ID | Card Name |
| Client | Count |
| Custom Event Type | Date |
| Description | Objective |
| Optimization Goal | Platform |
| Status |
| Account | Account ID |
| Action Type | Ad |
| Ad ID | Ad Set |
| Ad Set ID | Billing Event |
| Buying Type | Campaign |
| Campaign ID | Client |
| Conversion Type | Count |
| Custom Event Type | Date |
| Description | Objective |
| Optimization Goal | Platform |
| Status | Value |
| Action Type | Ad Set |
| Ad Set ID | Billing Event |
| Campaign | Campaign ID |
| Count | Date |
| Objective | Optimization Goal |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Age Range | Billing Event |
| Campaign | Campaign ID |
| Cities | Client |
| Countries | Date |
| Desktop Preview | Desktop Preview URL |
| Gender | Mobile Preview |
| Mobile Preview URL | Objective |
| Optimization Goal | Relationship |
| Story Ad Preview | Story Ad Preview URL |
| Account | Account ID |
| Ad Set | Ad Set ID |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Attribution Setting | Avg. Daily Ad Reach |
| Avg. Daily Frequency | Billing Event |
| Buying Type | CPC |
| CPC (Cost per Link Click) | CPM |
| CTR | CTR (Link Click-Through Rate) |
| Campaign | Campaign ID |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Check-ins | Check-ins Conversion Value |
| Clicks | Clicks to Play Video Conversion Value |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Credit Spends | Credit Spends Conversion Value |
| Daily Budget | Date |
| Desktop App Installs | Desktop App Uses |
| End Date | Est. Commerce Actions |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Est. Offline Actions | Est. Offline Actions Conversion Value |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift MTD |
| Estimated Ad Recall Lift Rate | Estimated Ad Recall Lift Rate MTD |
| Event Responses | Event Responses Conversion Value |
| Game Plays | Game Plays Conversion Value |
| Gift Sale | Gift Sale Conversion Value |
| Impressions | Inline Post Engagement |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page Views |
| Leads | Leads (Form) Conversion Value |
| Lifetime Budget | Link Clicks |
| Link Clicks Conversion Value from Actions | Link Clicks from Actions |
| MMobile App Tutorials Completed | Mobile App Achievements |
| Mobile App Achievements Unlocked | Mobile App Adds To Cart |
| Mobile App Adds of Payment Info | Mobile App Adds to Wishlist |
| Mobile App Checkouts Initiated | Mobile App Content Views |
| Mobile App Credits Spent | Mobile App Installs |
| Mobile App Installs Conversion Value | Mobile App Purchases |
| Mobile App Purchases Conversion Value | Mobile App Ratings Submitted |
| Mobile App Registrations Completed | Mobile App Searches |
| Mobile App Sessions | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Offer Claims | Offer Claims Conversion Value |
| Offline Add To Cart | Offline Adds to Cart Conversion Value |
| Offline Checkout | Offline Checkouts Initiated Conversion Value |
| Offline Lead | Offline Leads Conversion Value |
| Offline Other Conversion | Offline Other Conversion Value |
| Offline Purchase | Offline Purchase Conversion Value |
| Offline Registration | Offline Registration Conversion Value |
| On-Facebook Leads | On-Facebook Purchases |
| On-Facebook Purchases Conversion Value | Optimization Goal |
| Other Mobile App Actions | Other Website Conversion Value (Facebook Pixel) |
| Other Website Conversions | Outbound Clicks |
| Page Likes | Page Likes Conversion Value |
| Page Mentions Conversion Value | Page Tab Views Conversion Value |
| Photo Views | Photo Views Conversion Value |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Shares | Post Shares Conversion Value |
| Purchases | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Reach MTD | Searches |
| Social Spend | Spend |
| Start Date | Status |
| Total Ad Reach | Total Custom Conversions |
| Total Purchases | Total Purchases Conversion Value |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Unique Clicks | Unique Link Clicks |
| Users Targeted | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Content Views Conversion Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value |
| Account | Account ID |
| Ad | Ad Body |
| Ad ID | Ad Set |
| Ad Set End Date | Ad Set ID |
| Ad Set Start Date | Adds Payment Info |
| Adds To Cart | Adds To Wishlist |
| Age Max | Age Min |
| Age Range | App Installs Conversion Value |
| App Uses Conversion Value | Attentive Impressions |
| Attentive Impressions Conversion Value | Avg. Daily Ad Reach |
| Avg. Daily Frequency | Behaviors |
| Billing Event | Blocked Messaging Conversations |
| Buying Type | CIFP (Internal) |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Checkouts Initiated |
| Cities | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | College Years |
| Commerce Adds to Cart | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy | Commerce Messages to Buy Conversion Value |
| Commerce Product Views | Commerce Product Views Conversion Value |
| Commerce Purchases | Commerce Purchases Conversion Value |
| Completed Registration | Conversion Rate Ranking |
| Conversion Rate Ranking MTD | Cost per 1,000 People Reached |
| Cost per App Install | Cost per Desktop App Install |
| Cost per Inline Post Engagement | Cost per Link Clicks from Actions |
| Cost per Mobile App Install | Cost per Offline Lead |
| Cost per On-Facebook Leads | Cost per Purchase |
| Cost per Unique Click | Cost per Video 10s Watched Impressions |
| Cost per Website Leads | Countries |
| Credit Spends | Credit Spends Conversion Value |
| Custom Audiences | Custom Pixel Event |
| Custom Pixel Event Value | Date |
| Desktop App Installs | Desktop App Uses |
| Desktop Preview | Desktop Preview URL |
| Destination URL | Dynamic Creative Body |
| Dynamic Creative Destination URL | Education Level |
| Employers | Engagement Rate Ranking |
| Engagement Rate Ranking MTD | Est. Commerce Actions |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Est. Offline Actions | Est. Offline Actions Conversion Value |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift MTD |
| Estimated Ad Recall Lift Rate | Estimated Ad Recall Lift Rate MTD |
| Event Responses | Event Responses Conversion Value |
| Family Status | Game Plays |
| Game Plays Conversion Value | Gender |
| Gift Sale | Gift Sale Conversion Value |
| Home Value | Impressions |
| Income | Industries |
| Inline Post Engagement | Interested In |
| Interests | Key Web Page Views Conversion Value (Facebook Pixel) |
| Landing Page Views | Leads |
| Leads (Form) Conversion Value | Life Events |
| Link Clicks | Link Clicks Conversion Value from Actions |
| Link Clicks from Actions | MMobile App Tutorials Completed |
| Majors | Messaging Conversations Started |
| Meta Add To Cart | Meta Checkouts Initiated |
| Mobile App Achievements | Mobile App Achievements Unlocked |
| Mobile App Adds To Cart | Mobile App Adds of Payment Info |
| Mobile App Adds to Wishlist | Mobile App Applications Submitted |
| Mobile App Applications Submitted Value | Mobile App Appointments Scheduled |
| Mobile App Appointments Scheduled Value | Mobile App Checkouts Initiated |
| Mobile App Contacts | Mobile App Contacts Value |
| Mobile App Content Views | Mobile App Credits Spent |
| Mobile App Donations | Mobile App Donations Value |
| Mobile App Installs | Mobile App Installs Click Attribution |
| Mobile App Installs Conversion Value | Mobile App Installs View Attribution |
| Mobile App Location Searches | Mobile App Location Searches Value |
| Mobile App Products Customized | Mobile App Products Customized Value |
| Mobile App Purchase Installs Click Attribution | Mobile App Purchase Installs View Attribution |
| Mobile App Purchases | Mobile App Purchases Conversion Value |
| Mobile App Ratings Submitted | Mobile App Registrations Completed |
| Mobile App Searches | Mobile App Sessions |
| Mobile App Subscriptions | Mobile App Subscriptions Value |
| Mobile App Trials Started | Mobile App Trials Started Value |
| Mobile Preview | Mobile Preview URL |
| New Messaging Conversations | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Offer Claims | Offer Claims Conversion Value |
| Offline Add To Cart | Offline Adds to Cart Conversion Value |
| Offline Applications Submitted | Offline Applications Submitted Value |
| Offline Appointments Scheduled | Offline Appointments Scheduled Value |
| Offline Checkout | Offline Checkouts Initiated Conversion Value |
| Offline Contacts | Offline Contacts Value |
| Offline Donations | Offline Donations Value |
| Offline Lead | Offline Leads Conversion Value |
| Offline Location Searches | Offline Location Searches Value |
| Offline Other Conversion | Offline Other Conversion Value |
| Offline Products Customized | Offline Products Customized Value |
| Offline Purchase | Offline Purchase Conversion Value |
| Offline Registration | Offline Registration Conversion Value |
| Offline Subscriptions | Offline Subscriptions Value |
| Offline Trials Started | Offline Trials Started Value |
| On-Facebook Leads | On-Facebook Purchases |
| On-Facebook Purchases Conversion Value | Optimization Goal |
| Other Mobile App Actions | Other Website Conversion Value (Facebook Pixel) |
| Other Website Conversions | Outbound Clicks |
| PUrl (Internal) | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Positions |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Saves | Post Shares |
| Post Shares Conversion Value | Purchases |
| Quality Ranking | Quality Ranking MTD |
| Question Answers | Question Answers Conversion Value |
| Question Follows | Question Follows Conversion Value |
| ROAS (Return on Ad Spend) | Reach MTD |
| Relationship Status | Schools |
| Searches | Social Spend |
| Spend | Status |
| Story Ad Preview | Story Ad Preview URL |
| Thumbnail URL | Total Ad Reach |
| Total Applications Submitted | Total Applications Submitted Value |
| Total Appointments Scheduled | Total Appointments Scheduled Value |
| Total Contacts | Total Contacts Value |
| Total Custom Conversions | Total Donations |
| Total Donations Value | Total Location Searches |
| Total Location Searches Value | Total Products Customized |
| Total Products Customized Value | Total Purchases |
| Total Purchases Conversion Value | Total Subscriptions |
| Total Subscriptions Value | Total Trials Started |
| Total Trials Started Value | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Unique Clicks |
| Unique Link Clicks | User Ad Clusters |
| Users Targeted | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Add of Payment Info Click Attribution |
| Website Add of Payment Info View Attribution | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Applications Submitted |
| Website Applications Submitted Value | Website Appointments Scheduled |
| Website Appointments Scheduled Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Contacts |
| Website Contacts Value | Website Content Views Conversion Value |
| Website Donations | Website Donations Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Location Searches | Website Location Searches Value |
| Website Products Customized | Website Products Customized Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value | Website Subscriptions |
| Website Subscriptions Value | Website Trials Started |
| Website Trials Started Value |
| Account | Account ID |
| Action Type | Ad |
| Ad ID | Ad Set |
| Ad Set ID | Billing Event |
| Buying Type | Campaign |
| Campaign ID | Count |
| Date | Objective |
| Optimization Goal | Status |
| Account | Account ID |
| Account Spending Limit | Ad Sets Lifetime Budget |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Buying Type | CPC |
| CPC (Cost per Link Click) | CPM |
| CTR | CTR (Link Click-Through Rate) |
| Campaign | Campaign ID |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Check-ins | Check-ins Conversion Value |
| Clicks | Clicks to Play Video Conversion Value |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Created Date | Credit Spends |
| Credit Spends Conversion Value | Currency |
| Daily Budget | Date |
| Desktop App Installs | Desktop App Uses |
| End Date | Est. Commerce Actions |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Est. Offline Actions | Est. Offline Actions Conversion Value |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift MTD |
| Estimated Ad Recall Lift Rate | Estimated Ad Recall Lift Rate MTD |
| Event Responses | Event Responses Conversion Value |
| Game Plays | Game Plays Conversion Value |
| Gift Sale | Gift Sale Conversion Value |
| Impressions | Inline Post Engagement |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page Views |
| Leads | Leads (Form) Conversion Value |
| Lifetime Budget | Link Clicks |
| Link Clicks Conversion Value from Actions | Link Clicks from Actions |
| MMobile App Tutorials Completed | Mobile App Achievements |
| Mobile App Achievements Unlocked | Mobile App Adds To Cart |
| Mobile App Adds of Payment Info | Mobile App Adds to Wishlist |
| Mobile App Checkouts Initiated | Mobile App Content Views |
| Mobile App Credits Spent | Mobile App Installs |
| Mobile App Installs Conversion Value | Mobile App Purchases |
| Mobile App Purchases Conversion Value | Mobile App Ratings Submitted |
| Mobile App Registrations Completed | Mobile App Searches |
| Mobile App Sessions | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Offer Claims | Offer Claims Conversion Value |
| Offline Add To Cart | Offline Adds to Cart Conversion Value |
| Offline Checkout | Offline Checkouts Initiated Conversion Value |
| Offline Lead | Offline Leads Conversion Value |
| Offline Other Conversion | Offline Other Conversion Value |
| Offline Purchase | Offline Purchase Conversion Value |
| Offline Registration | Offline Registration Conversion Value |
| On-Facebook Leads | On-Facebook Purchases |
| On-Facebook Purchases Conversion Value | Other Mobile App Actions |
| Other Website Conversion Value (Facebook Pixel) | Other Website Conversions |
| Outbound Clicks | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Post Comments |
| Post Comments Conversion Value | Post Dwells |
| Post Dwells Conversion Value | Post Engagement |
| Post Full Views | Post Reactions |
| Post Reactions Conversion Value | Post Shares |
| Post Shares Conversion Value | Purchases |
| Question Answers | Question Answers Conversion Value |
| Question Follows | Question Follows Conversion Value |
| ROAS (Return on Ad Spend) | Reach Lifetime |
| Reach MTD | Searches |
| Social Spend | Spend |
| Start Date | Status |
| Total Ad Reach | Total Custom Conversions |
| Total Purchases | Total Purchases Conversion Value |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Unique Clicks | Unique Link Clicks |
| Updated Date | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Content Views Conversion Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value |
| Account | Account ID |
| Ad | Ad Body |
| Ad ID | Ad Set |
| Ad Set ID | Ad Status |
| Billing Event | Buying Type |
| Call To Action Type | Campaign |
| Campaign ID | Date |
| Destination URL | Effective Object Story ID |
| Effective Object Story URL | Headline |
| Landing Page | Name |
| Objective | Optimization Goal |
| Status | Type |
| URL Parameters |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Billing Event | Campaign |
| Campaign ID | Client |
| Custom Conversion | Custom Conversion ID |
| Date | Objective |
| Optimization Goal | Post Click Conversion Value |
| Post Click Conversion Value (28 days) | Post Click Conversion Value (7 days) |
| Post Click Conversions | Post Click Conversions (28 days) |
| Post Click Conversions (7 days) | Post Impression Conversion Value |
| Post Impression Conversion Value (28 days) | Post Impression Conversion Value (7 days) |
| Post Impression Conversions | Post Impression Conversions (28 days) |
| Post Impression Conversions (7 days) | Total |
| Value |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPC | Client CPC (Cost per Link Click) |
| Client CPM | Client Cost |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Offline Lead | Client Cost per On-Facebook Lead |
| Client Cost per Unique Click | Client Cost per Video 10s Watched |
| Client Cost per Website Conversion | Client Cost per Website Lead |
| Commerce Adds to Cart | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy | Commerce Messages to Buy Conversion Value |
| Commerce Product Views | Commerce Product Views Conversion Value |
| Commerce Purchases | Commerce Purchases Conversion Value |
| Completed Registration | Cost per 1,000 People Reached |
| Cost per App Install | Cost per Desktop App Install |
| Cost per Inline Post Engagement | Cost per Link Clicks from Actions |
| Cost per Mobile App Install | Cost per Offline Lead |
| Cost per On-Facebook Leads | Cost per Purchase |
| Cost per Unique Click | Cost per Video 10s Watched Impressions |
| Cost per Website Leads | Country |
| Credit Spends | Credit Spends Conversion Value |
| DMA | Date |
| Desktop App Installs | Desktop App Uses |
| Est. Commerce Actions | Est. Commerce Actions Conversion Value |
| Est. Mobile App Actions Conversion Value | Est. Offline Actions |
| Est. Offline Actions Conversion Value | Estimated Ad Recall Lift (People) |
| Estimated Ad Recall Lift Rate | Event Responses |
| Event Responses Conversion Value | Game Plays |
| Game Plays Conversion Value | Gift Sale |
| Gift Sale Conversion Value | Impressions |
| Inline Post Engagement | Key Web Page Views Conversion Value (Facebook Pixel) |
| Landing Page Views | Leads |
| Leads (Form) Conversion Value | Link Clicks |
| Link Clicks Conversion Value from Actions | Link Clicks from Actions |
| MMobile App Tutorials Completed | Mobile App Achievements |
| Mobile App Achievements Unlocked | Mobile App Adds To Cart |
| Mobile App Adds of Payment Info | Mobile App Adds to Wishlist |
| Mobile App Checkouts Initiated | Mobile App Content Views |
| Mobile App Credits Spent | Mobile App Installs |
| Mobile App Installs Conversion Value | Mobile App Purchases |
| Mobile App Purchases Conversion Value | Mobile App Ratings Submitted |
| Mobile App Registrations Completed | Mobile App Searches |
| Mobile App Sessions | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Offer Claims | Offer Claims Conversion Value |
| Offline Add To Cart | Offline Adds to Cart Conversion Value |
| Offline Checkout | Offline Checkouts Initiated Conversion Value |
| Offline Lead | Offline Leads Conversion Value |
| Offline Other Conversion | Offline Other Conversion Value |
| Offline Purchase | Offline Purchase Conversion Value |
| Offline Registration | Offline Registration Conversion Value |
| On-Facebook Leads | On-Facebook Purchases |
| On-Facebook Purchases Conversion Value | Optimization Goal |
| Other Mobile App Actions | Other Website Conversion Value (Facebook Pixel) |
| Other Website Conversions | Outbound Clicks |
| Page Likes | Page Likes Conversion Value |
| Page Mentions Conversion Value | Page Tab Views Conversion Value |
| Photo Views | Photo Views Conversion Value |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Shares | Post Shares Conversion Value |
| Purchases | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Searches | Social Spend |
| Spend | Status |
| Total Ad Reach | Total Purchases |
| Total Purchases Conversion Value | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Unique Clicks |
| Unique Link Clicks | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Views Conversion Value |
| Video Views to 100% | Video Views to 25% |
| Video Views to 50% | Video Views to 75% |
| Video Views to 95% | Views Content |
| Website Adds To Cart | Website Adds of Payment Info Conversion Value |
| Website Adds to Cart Conversion Value | Website Adds to Wishlist Conversion Value |
| Website Checkouts Initiated | Website Checkouts Initiated Conversion Value |
| Website Content Views Conversion Value | Website Key Page Views) |
| Website Leads Conversion Value | Website Purchases - Click Attribution |
| Website Purchases - View Attribution | Website Purchases Conversion Value |
| Website Purchases Conversion Value - Click Attribution | Website Purchases Conversion Value - View Attribution |
| Website Registrations Completed Conversion Value | Website Searches Conversion Value |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Credit Spends | Credit Spends Conversion Value |
| Date | Desktop App Installs |
| Desktop App Uses | Device Platform |
| Est. Commerce Actions | Est. Commerce Actions Conversion Value |
| Est. Mobile App Actions Conversion Value | Est. Offline Actions |
| Est. Offline Actions Conversion Value | Estimated Ad Recall Lift (People) |
| Estimated Ad Recall Lift Rate | Event Responses |
| Event Responses Conversion Value | Game Plays |
| Game Plays Conversion Value | Gift Sale |
| Gift Sale Conversion Value | Impression Device |
| Impressions | Inline Post Engagement |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page Views |
| Leads | Leads (Form) Conversion Value |
| Link Clicks | Link Clicks Conversion Value from Actions |
| Link Clicks from Actions | MMobile App Tutorials Completed |
| Mobile App Achievements | Mobile App Achievements Unlocked |
| Mobile App Adds To Cart | Mobile App Adds of Payment Info |
| Mobile App Adds to Wishlist | Mobile App Checkouts Initiated |
| Mobile App Content Views | Mobile App Credits Spent |
| Mobile App Installs | Mobile App Installs Conversion Value |
| Mobile App Purchases | Mobile App Purchases Conversion Value |
| Mobile App Ratings Submitted | Mobile App Registrations Completed |
| Mobile App Searches | Mobile App Sessions |
| Newly Purchased Mobile Devices | Newly Purchased Mobile Devices Conversion Value |
| Objective | Offer Claims |
| Offer Claims Conversion Value | Offline Add To Cart |
| Offline Adds to Cart Conversion Value | Offline Checkout |
| Offline Checkouts Initiated Conversion Value | Offline Lead |
| Offline Leads Conversion Value | Offline Other Conversion |
| Offline Other Conversion Value | Offline Purchase |
| Offline Purchase Conversion Value | Offline Registration |
| Offline Registration Conversion Value | On-Facebook Leads |
| On-Facebook Purchases | On-Facebook Purchases Conversion Value |
| Optimization Goal | Other Mobile App Actions |
| Other Website Conversion Value (Facebook Pixel) | Other Website Conversions |
| Outbound Clicks | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Platform |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Shares | Post Shares Conversion Value |
| Purchases | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Searches | Social Spend |
| Spend | Status |
| Total Ad Reach | Total Purchases |
| Total Purchases Conversion Value | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Unique Clicks |
| Unique Link Clicks | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Content Views Conversion Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Ad Status | Adds To Cart |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CTR | Campaign |
| Campaign ID | Clicks |
| Cost per On-Facebook Leads | Date |
| ID | Impressions |
| Initiates Checkout | Landing Page Views |
| Link Clicks | Link Clicks from Actions |
| Name | Objective |
| On-Facebook Leads | Optimization Goal |
| Post Engagement | Purchases |
| Purchases Conversion Value | Spend |
| Total Ad Reach |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Ad Status | Adds To Cart |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CTR | Campaign |
| Campaign ID | Clicks |
| Cost per On-Facebook Leads | Date |
| ID | Impressions |
| Initiates Checkout | Landing Page Views |
| Link Clicks | Link Clicks from Actions |
| Objective | On-Facebook Leads |
| Optimization Goal | Post Engagement |
| Purchases | Purchases Conversion Value |
| Spend | Text |
| Total Ad Reach |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Ad Status | Adds To Cart |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CTR | Campaign |
| Campaign ID | Clicks |
| Cost per On-Facebook Leads | Date |
| ID | Impressions |
| Initiates Checkout | Landing Page Views |
| Link Clicks | Link Clicks from Actions |
| Objective | On-Facebook Leads |
| Optimization Goal | Post Engagement |
| Purchases | Purchases Conversion Value |
| Spend | Text |
| Total Ad Reach |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Ad Status | Adds To Cart |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CTR | Campaign |
| Campaign ID | Clicks |
| Cost per On-Facebook Leads | Date |
| ID | Image |
| Impressions | Initiates Checkout |
| Landing Page Views | Link Clicks |
| Link Clicks from Actions | Name |
| Objective | On-Facebook Leads |
| Optimization Goal | Post Engagement |
| Purchases | Purchases Conversion Value |
| Spend | Total Ad Reach |
| URL |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Ad Status | Adds To Cart |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CTR | Campaign |
| Campaign ID | Clicks |
| Cost per On-Facebook Leads | Date |
| ID | Impressions |
| Initiates Checkout | Landing Page Views |
| Link Clicks | Link Clicks from Actions |
| Objective | On-Facebook Leads |
| Optimization Goal | Post Engagement |
| Purchases | Purchases Conversion Value |
| Spend | Text |
| Total Ad Reach |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Ad Status | Adds To Cart |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CTR | Campaign |
| Campaign ID | Clicks |
| Cost per On-Facebook Leads | Date |
| ID | Impressions |
| Initiates Checkout | Landing Page Views |
| Link Clicks | Link Clicks from Actions |
| Objective | On-Facebook Leads |
| Optimization Goal | Post Engagement |
| Purchases | Purchases Conversion Value |
| Spend | Total Ad Reach |
| Website URL |
| Account | Account ID |
| Ad Set | Ad Set ID |
| Adds Payment Info | Adds To Wishlist |
| Age | App Installs Conversion Value |
| App Uses Conversion Value | Attentive Impressions |
| Attentive Impressions Conversion Value | Avg. Daily Ad Reach |
| Avg. Daily Frequency | Billing Event |
| Buying Type | CPC |
| CPC (Cost per Link Click) | CPM |
| CTR | CTR (Link Click-Through Rate) |
| Campaign | Campaign ID |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Check-ins | Check-ins Conversion Value |
| Clicks | Clicks to Play Video Conversion Value |
| Client | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Credit Spends | Credit Spends Conversion Value |
| Date | Desktop App Installs |
| Desktop App Uses | Est. Commerce Actions |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Est. Offline Actions | Est. Offline Actions Conversion Value |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| Event Responses | Event Responses Conversion Value |
| Game Plays | Game Plays Conversion Value |
| Gender | Gift Sale |
| Gift Sale Conversion Value | Impressions |
| Inline Post Engagement | Key Web Page Views Conversion Value (Facebook Pixel) |
| Landing Page Views | Leads |
| Leads (Form) Conversion Value | Link Clicks |
| Link Clicks Conversion Value from Actions | Link Clicks from Actions |
| MMobile App Tutorials Completed | Mobile App Achievements |
| Mobile App Achievements Unlocked | Mobile App Adds To Cart |
| Mobile App Adds of Payment Info | Mobile App Adds to Wishlist |
| Mobile App Checkouts Initiated | Mobile App Content Views |
| Mobile App Credits Spent | Mobile App Installs |
| Mobile App Installs Conversion Value | Mobile App Purchases |
| Mobile App Purchases Conversion Value | Mobile App Ratings Submitted |
| Mobile App Registrations Completed | Mobile App Searches |
| Mobile App Sessions | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Offer Claims | Offer Claims Conversion Value |
| Offline Add To Cart | Offline Adds to Cart Conversion Value |
| Offline Checkout | Offline Checkouts Initiated Conversion Value |
| Offline Lead | Offline Leads Conversion Value |
| Offline Other Conversion | Offline Other Conversion Value |
| Offline Purchase | Offline Purchase Conversion Value |
| Offline Registration | Offline Registration Conversion Value |
| On-Facebook Leads | On-Facebook Purchases |
| On-Facebook Purchases Conversion Value | Optimization Goal |
| Other Mobile App Actions | Other Website Conversion Value (Facebook Pixel) |
| Other Website Conversions | Outbound Clicks |
| Page Likes | Page Likes Conversion Value |
| Page Mentions Conversion Value | Page Tab Views Conversion Value |
| Photo Views | Photo Views Conversion Value |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Shares | Post Shares Conversion Value |
| Purchases | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Reach MTD | Searches |
| Social Spend | Spend |
| Status | Total Ad Reach |
| Total Purchases | Total Purchases Conversion Value |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Unique Clicks | Unique Link Clicks |
| Video 3-Second Views | Video 30-Second Views |
| Video Avg. Duration Watched | Video Plays |
| Video Thruplay | Video Views Conversion Value |
| Video Views to 100% | Video Views to 25% |
| Video Views to 50% | Video Views to 75% |
| Video Views to 95% | Views Content |
| Website Adds To Cart | Website Adds of Payment Info Conversion Value |
| Website Adds to Cart Conversion Value | Website Adds to Wishlist Conversion Value |
| Website Checkouts Initiated | Website Checkouts Initiated Conversion Value |
| Website Content Views Conversion Value | Website Key Page Views) |
| Website Leads Conversion Value | Website Purchases - Click Attribution |
| Website Purchases - View Attribution | Website Purchases Conversion Value |
| Website Purchases Conversion Value - Click Attribution | Website Purchases Conversion Value - View Attribution |
| Website Registrations Completed Conversion Value | Website Searches Conversion Value |
| Ad | Ad ID |
| Ad Set | Ad Set ID |
| Address | Billing Event |
| Campaign | Campaign ID |
| Client | Created Time |
| Date | |
| First & Last Name | First Name |
| Full Name | Last Name |
| Lead ID | Objective |
| Optimization Goal | Phone Number |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set End Date |
| Ad Set ID | Ad Set Start Date |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Credit Spends | Credit Spends Conversion Value |
| Currency Code | Date |
| Desktop App Installs | Desktop App Uses |
| Est. Commerce Actions | Est. Commerce Actions Conversion Value |
| Est. Mobile App Actions Conversion Value | Est. Offline Actions |
| Est. Offline Actions Conversion Value | Estimated Ad Recall Lift (People) |
| Estimated Ad Recall Lift Rate | Event Responses |
| Event Responses Conversion Value | Game Plays |
| Game Plays Conversion Value | Gift Sale |
| Gift Sale Conversion Value | Impression Device |
| Impressions | Inline Post Engagement |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page Views |
| Leads | Leads (Form) Conversion Value |
| Link Clicks | Link Clicks Conversion Value from Actions |
| Link Clicks from Actions | MMobile App Tutorials Completed |
| Mobile App Achievements | Mobile App Achievements Unlocked |
| Mobile App Adds To Cart | Mobile App Adds of Payment Info |
| Mobile App Adds to Wishlist | Mobile App Checkouts Initiated |
| Mobile App Content Views | Mobile App Credits Spent |
| Mobile App Installs | Mobile App Installs Conversion Value |
| Mobile App Purchases | Mobile App Purchases Conversion Value |
| Mobile App Ratings Submitted | Mobile App Registrations Completed |
| Mobile App Searches | Mobile App Sessions |
| Newly Purchased Mobile Devices | Newly Purchased Mobile Devices Conversion Value |
| Objective | Offer Claims |
| Offer Claims Conversion Value | Offline Add To Cart |
| Offline Adds to Cart Conversion Value | Offline Checkout |
| Offline Checkouts Initiated Conversion Value | Offline Lead |
| Offline Leads Conversion Value | Offline Other Conversion |
| Offline Other Conversion Value | Offline Purchase |
| Offline Purchase Conversion Value | Offline Registration |
| Offline Registration Conversion Value | On-Facebook Leads |
| On-Facebook Purchases | On-Facebook Purchases Conversion Value |
| Optimization Goal | Other Mobile App Actions |
| Other Website Conversion Value (Facebook Pixel) | Other Website Conversions |
| Outbound Clicks | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Platform Position |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Shares | Post Shares Conversion Value |
| Publisher Platform | Purchases |
| Question Answers | Question Answers Conversion Value |
| Question Follows | Question Follows Conversion Value |
| ROAS (Return on Ad Spend) | Reach MTD |
| Searches | Social Spend |
| Spend | Status |
| Total Ad Reach | Total Purchases |
| Total Purchases Conversion Value | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Unique Clicks |
| Unique Link Clicks | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Content Views Conversion Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value |
| Account | Account ID |
| Ad | Ad ID |
| Ad Set | Ad Set End Date |
| Ad Set ID | Ad Set Start Date |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Credit Spends | Credit Spends Conversion Value |
| Date | Desktop App Installs |
| Desktop App Uses | Desktop Preview |
| Est. Commerce Actions | Est. Commerce Actions Conversion Value |
| Est. Mobile App Actions Conversion Value | Est. Offline Actions |
| Est. Offline Actions Conversion Value | Estimated Ad Recall Lift (People) |
| Estimated Ad Recall Lift Rate | Event Responses |
| Event Responses Conversion Value | Game Plays |
| Game Plays Conversion Value | Gift Sale |
| Gift Sale Conversion Value | Impressions |
| Inline Post Engagement | Key Web Page Views Conversion Value (Facebook Pixel) |
| Landing Page Views | Leads |
| Leads (Form) Conversion Value | Link Clicks |
| Link Clicks Conversion Value from Actions | Link Clicks from Actions |
| MMobile App Tutorials Completed | Mobile App Achievements |
| Mobile App Achievements Unlocked | Mobile App Adds To Cart |
| Mobile App Adds of Payment Info | Mobile App Adds to Wishlist |
| Mobile App Checkouts Initiated | Mobile App Content Views |
| Mobile App Credits Spent | Mobile App Installs |
| Mobile App Installs Conversion Value | Mobile App Purchases |
| Mobile App Purchases Conversion Value | Mobile App Ratings Submitted |
| Mobile App Registrations Completed | Mobile App Searches |
| Mobile App Sessions | Mobile Preview |
| Newly Purchased Mobile Devices | Newly Purchased Mobile Devices Conversion Value |
| Objective | Offer Claims |
| Offer Claims Conversion Value | Offline Add To Cart |
| Offline Adds to Cart Conversion Value | Offline Checkout |
| Offline Checkouts Initiated Conversion Value | Offline Lead |
| Offline Leads Conversion Value | Offline Other Conversion |
| Offline Other Conversion Value | Offline Purchase |
| Offline Purchase Conversion Value | Offline Registration |
| Offline Registration Conversion Value | On-Facebook Leads |
| On-Facebook Purchases | On-Facebook Purchases Conversion Value |
| Optimization Goal | Other Mobile App Actions |
| Other Website Conversion Value (Facebook Pixel) | Other Website Conversions |
| Outbound Clicks | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Platform |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Shares | Post Shares Conversion Value |
| Purchases | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Reach MTD | Searches |
| Social Spend | Spend |
| Status | Total Ad Reach |
| Total Purchases | Total Purchases Conversion Value |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Unique Clicks | Unique Link Clicks |
| Video 3-Second Views | Video 30-Second Views |
| Video Avg. Duration Watched | Video Plays |
| Video Thruplay | Video Views Conversion Value |
| Video Views to 100% | Video Views to 25% |
| Video Views to 50% | Video Views to 75% |
| Video Views to 95% | Views Content |
| Website Adds To Cart | Website Adds of Payment Info Conversion Value |
| Website Adds to Cart Conversion Value | Website Adds to Wishlist Conversion Value |
| Website Checkouts Initiated | Website Checkouts Initiated Conversion Value |
| Website Content Views Conversion Value | Website Key Page Views) |
| Website Leads Conversion Value | Website Purchases - Click Attribution |
| Website Purchases - View Attribution | Website Purchases Conversion Value |
| Website Purchases Conversion Value - Click Attribution | Website Purchases Conversion Value - View Attribution |
| Website Registrations Completed Conversion Value | Website Searches Conversion Value |
| Account | Account ID |
| Ad Set | Ad Set ID |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPA* | Client CPC |
| Client CPC (Cost per Link Click) | Client CPM |
| Client Cost | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Offline Lead |
| Client Cost per On-Facebook Lead | Client Cost per Unique Click |
| Client Cost per Video 10s Watched | Client Cost per Website Conversion |
| Client Cost per Website Lead | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Completed Registration |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Credit Spends | Credit Spends Conversion Value |
| Date | Desktop App Installs |
| Desktop App Uses | Est. Commerce Actions |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Est. Offline Actions | Est. Offline Actions Conversion Value |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| Event Responses | Event Responses Conversion Value |
| Game Plays | Game Plays Conversion Value |
| Gift Sale | Gift Sale Conversion Value |
| Impressions | Inline Post Engagement |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page Views |
| Leads | Leads (Form) Conversion Value |
| Link Clicks | Link Clicks Conversion Value from Actions |
| Link Clicks from Actions | MMobile App Tutorials Completed |
| Mobile App Achievements | Mobile App Achievements Unlocked |
| Mobile App Adds To Cart | Mobile App Adds of Payment Info |
| Mobile App Adds to Wishlist | Mobile App Checkouts Initiated |
| Mobile App Content Views | Mobile App Credits Spent |
| Mobile App Installs | Mobile App Installs Conversion Value |
| Mobile App Purchases | Mobile App Purchases Conversion Value |
| Mobile App Ratings Submitted | Mobile App Registrations Completed |
| Mobile App Searches | Mobile App Sessions |
| Newly Purchased Mobile Devices | Newly Purchased Mobile Devices Conversion Value |
| Objective | Offer Claims |
| Offer Claims Conversion Value | Offline Add To Cart |
| Offline Adds to Cart Conversion Value | Offline Checkout |
| Offline Checkouts Initiated Conversion Value | Offline Lead |
| Offline Leads Conversion Value | Offline Other Conversion |
| Offline Other Conversion Value | Offline Purchase |
| Offline Purchase Conversion Value | Offline Registration |
| Offline Registration Conversion Value | On-Facebook Leads |
| On-Facebook Purchases | On-Facebook Purchases Conversion Value |
| Optimization Goal | Other Mobile App Actions |
| Other Website Conversion Value (Facebook Pixel) | Other Website Conversions |
| Outbound Clicks | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Post Comments |
| Post Comments Conversion Value | Post Dwells |
| Post Dwells Conversion Value | Post Engagement |
| Post Full Views | Post Reactions |
| Post Reactions Conversion Value | Post Shares |
| Post Shares Conversion Value | Product |
| Product ID | Purchases |
| Question Answers | Question Answers Conversion Value |
| Question Follows | Question Follows Conversion Value |
| ROAS (Return on Ad Spend) | Searches |
| Social Spend | Spend |
| Total Ad Reach | Total Purchases |
| Total Purchases Conversion Value | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Unique Clicks |
| Unique Link Clicks | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Plays | Video Thruplay |
| Video Views Conversion Value | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Views Content | Website Adds To Cart |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Content Views Conversion Value |
| Website Key Page Views) | Website Leads Conversion Value |
| Website Purchases - Click Attribution | Website Purchases - View Attribution |
| Website Purchases Conversion Value | Website Purchases Conversion Value - Click Attribution |
| Website Purchases Conversion Value - View Attribution | Website Registrations Completed Conversion Value |
| Website Searches Conversion Value |
| Account | Account ID |
| Ad Set | Ad Set ID |
| Adds Payment Info | Adds To Wishlist |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions | Attentive Impressions Conversion Value |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Billing Event | Buying Type |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Campaign |
| Campaign ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Check-ins |
| Check-ins Conversion Value | Clicks |
| Clicks to Play Video Conversion Value | Client |
| Client CPC | Client CPC (Cost per Link Click) |
| Client CPM | Client Cost |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Offline Lead | Client Cost per On-Facebook Lead |
| Client Cost per Unique Click | Client Cost per Video 10s Watched |
| Client Cost per Website Conversion | Client Cost per Website Lead |
| Commerce Adds to Cart | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy | Commerce Messages to Buy Conversion Value |
| Commerce Product Views | Commerce Product Views Conversion Value |
| Commerce Purchases | Commerce Purchases Conversion Value |
| Completed Registration | Cost per 1,000 People Reached |
| Cost per App Install | Cost per Desktop App Install |
| Cost per Inline Post Engagement | Cost per Link Clicks from Actions |
| Cost per Mobile App Install | Cost per Offline Lead |
| Cost per On-Facebook Leads | Cost per Purchase |
| Cost per Unique Click | Cost per Video 10s Watched Impressions |
| Cost per Website Leads | Country |
| Credit Spends | Credit Spends Conversion Value |
| Date | Desktop App Installs |
| Desktop App Uses | Est. Commerce Actions |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Est. Offline Actions | Est. Offline Actions Conversion Value |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| Event Responses | Event Responses Conversion Value |
| Game Plays | Game Plays Conversion Value |
| Gift Sale | Gift Sale Conversion Value |
| Impressions | Inline Post Engagement |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page Views |
| Leads | Leads (Form) Conversion Value |
| Link Clicks | Link Clicks Conversion Value from Actions |
| Link Clicks from Actions | MMobile App Tutorials Completed |
| Mobile App Achievements | Mobile App Achievements Unlocked |
| Mobile App Adds To Cart | Mobile App Adds of Payment Info |
| Mobile App Adds to Wishlist | Mobile App Checkouts Initiated |
| Mobile App Content Views | Mobile App Credits Spent |
| Mobile App Installs | Mobile App Installs Conversion Value |
| Mobile App Purchases | Mobile App Purchases Conversion Value |
| Mobile App Ratings Submitted | Mobile App Registrations Completed |
| Mobile App Searches | Mobile App Sessions |
| Newly Purchased Mobile Devices | Newly Purchased Mobile Devices Conversion Value |
| Objective | Offer Claims |
| Offer Claims Conversion Value | Offline Add To Cart |
| Offline Adds to Cart Conversion Value | Offline Checkout |
| Offline Checkouts Initiated Conversion Value | Offline Lead |
| Offline Leads Conversion Value | Offline Other Conversion |
| Offline Other Conversion Value | Offline Purchase |
| Offline Purchase Conversion Value | Offline Registration |
| Offline Registration Conversion Value | On-Facebook Leads |
| On-Facebook Purchases | On-Facebook Purchases Conversion Value |
| Optimization Goal | Other Mobile App Actions |
| Other Website Conversion Value (Facebook Pixel) | Other Website Conversions |
| Outbound Clicks | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Photo Views |
| Photo Views Conversion Value | Post Comments |
| Post Comments Conversion Value | Post Dwells |
| Post Dwells Conversion Value | Post Engagement |
| Post Full Views | Post Reactions |
| Post Reactions Conversion Value | Post Shares |
| Post Shares Conversion Value | Purchases |
| Question Answers | Question Answers Conversion Value |
| Question Follows | Question Follows Conversion Value |
| ROAS (Return on Ad Spend) | Reach MTD |
| Region | Searches |
| Social Spend | Spend |
| Status | Total Ad Reach |
| Total Purchases | Total Purchases Conversion Value |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Unique Clicks | Unique Link Clicks |
| Video Thruplay | Views Content |
| Website Adds To Cart | Website Adds of Payment Info Conversion Value |
| Website Adds to Cart Conversion Value | Website Adds to Wishlist Conversion Value |
| Website Checkouts Initiated | Website Checkouts Initiated Conversion Value |
| Website Content Views Conversion Value | Website Key Page Views) |
| Website Leads Conversion Value | Website Purchases - Click Attribution |
| Website Purchases - View Attribution | Website Purchases Conversion Value |
| Website Purchases Conversion Value - Click Attribution | Website Purchases Conversion Value - View Attribution |
| Website Registrations Completed Conversion Value | Website Searches Conversion Value |
| 3-Second Video Views | Account Age (days) |
| Account Agency Client Declaration | Account Amount Spent |
| Account Attribution Spec | Account Balance |
| Account Business | Account Business City |
| Account Business Country Code | Account Business Name |
| Account Business State | Account Business Street |
| Account Business Street 2 | Account Business Zip |
| Account Can Create Brand Lift Study | Account Capabilities |
| Account Created Time | Account Currency |
| Account DirectDeals ToS Accepted | Account Disable Reason |
| Account End Advertiser | Account End Advertiser Name |
| Account Extended Credit Invoice Group | Account FB Entity |
| Account Failed Delivery Checks | Account Funding Source |
| Account Funding Source Details | Account Has Migrated Permissions |
| Account Has Page Authorized AdAccount | Account ID |
| Account IO Number | Account Is 3ds Authorization Enabled |
| Account Is Attribution Spec System Default | Account Is DirectDeals Enabled |
| Account Is Notification Enabled | Account Is Personal |
| Account Is Prepay Account | Account Line Numbers |
| Account Media Agency | Account Min Campaign Group Spend Cap |
| Account Min Daily Budget | Account Offsite Pixel ToS Accepted |
| Account Owner | Account Partner |
| Account Promotable Objects | Account Reach & Frequency Spec |
| Account Show Checkout Experience | Account Spend Cap |
| Account Status | Account Tax ID |
| Account Tax ID Status | Account Tax ID Type |
| Account ToS Accepted | Account User Tasks |
| Account User ToS Accepted | Account is Tax ID Required |
| Accounts | Achievements Unlocked (Omni) |
| Achievements Unlocked (Omni) Value | Action Canvas Component Name |
| Action Carousel Card ID | Action Carousel Card Name |
| Action Destination | Action Device |
| Action Reaction | Action Target ID |
| Action Type | Action Video Sound |
| Action Video Type | Activate App (Omni) |
| Activate App (Omni) Value | Ad Bid Amount |
| Ad Configured Status | Ad Conversion Rate Ranking |
| Ad Created Time | Ad Effective Status |
| Ad Engagement Rate Ranking | Ad Format Asset |
| Ad ID | Ad Issues Info |
| Ad Labels | Ad Last Updated by App ID |
| Ad Name | Ad Preview |
| Ad Quality Ranking | Ad Recommendations |
| Ad Review Feedback | Ad Set Ad Labels |
| Ad Set Asset Feed ID | Ad Set Attribution Spec |
| Ad Set Bid Adjustments | Ad Set Bid Amount |
| Ad Set Bid Contraints | Ad Set Bid Info |
| Ad Set Bid Strategy | Ad Set Billing Event |
| Ad Set Budget Remaining | Ad Set Configured Status |
| Ad Set Created Time | Ad Set Creative Sequence |
| Ad Set Daily Budget | Ad Set Daily Minimum Spend Target |
| Ad Set Daily Spend Cap | Ad Set Destination Type |
| Ad Set Effective Status | Ad Set End Date |
| Ad Set End Date & Time | Ad Set End Time |
| Ad Set Frequency Control Specs | Ad Set Full Funnel Exploration Mode |
| Ad Set ID | Ad Set Instagram Actor ID |
| Ad Set Is Dynamic Creative? | Ad Set Issues Info |
| Ad Set Learning Stage Info | Ad Set Lifetime Budget |
| Ad Set Lifetime Spend Cap | Ad Set Minimum Spend Target |
| Ad Set Multi Optimization Goal Weight | Ad Set Name |
| Ad Set Optimization Goal | Ad Set Optimization Sub-Event |
| Ad Set Pacing Type | Ad Set Promoted Object |
| Ad Set Promoted Object Custom Event Str | Ad Set Reach & Frequency Prediction ID |
| Ad Set Recommendations | Ad Set Recurring Budget Semantics |
| Ad Set Review Feedback | Ad Set Schedule |
| Ad Set Source Ad Set | Ad Set Source Ad Set ID |
| Ad Set Start Date | Ad Set Start Date & Time |
| Ad Set Start Time | Ad Set Status |
| Ad Set Targeting | Ad Set Time Based Ad Rotation ID Blocks |
| Ad Set Time Based Ad Rotation Intervals | Ad Set Updated Time |
| Ad Set Use New App Click? | Ad Source Ad |
| Ad Source Ad ID | Ad Status |
| Ad Tracking Specs | Ad Updated Time |