Criteo
Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. Retailers, Brands, and Publishers collaborate to put data into action at every point of the purchase journey. Its value to our clients lies in measurable performance in the form of sales and profits
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad Id | Ad Name |
| Ad Set Activation Status | Ad Set Delivery Status |
| Ad Set ID | Ad Set Name |
| Ad Set Type | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser Value | All Revenue Client Attribution |
| All Revenue Post Click 1d | All Revenue Post Click 30d |
| All Revenue Post Click 30d Post View 24h | All Revenue Post Click 7d |
| All Revenue Post View 24h | All Sales Client Attribution |
| All Sales Post Click 1d | All Sales Post Click 30d |
| All Sales Post Click 30d Post View 24h | All Sales Post Click 7d |
| All Sales Post View 24h | App Installs |
| Audience | Avg. Daily Overall Competition Win |
| Avg. Daily Reach | Bid Cost Controller |
| Bid Strategy | Bid Value |
| Budget Delivery Smoothing | Budget Delivery Week |
| Budget Renewal | Budget Strategy |
| Budget Total Amount | CTR |
| Campaign ID | Campaign Name |
| Channel ID | Channel Name |
| Clicks | Client Advertiser Cost |
| Client eCPC | Client eCPM |
| Cost Of Advertiser Value | Date |
| Device | Exposed Users |
| Geotargeting Excluded | Geotargeting Included |
| Impressions | OS |
| Potential Impressions | Qualified Visits |
| Revenue Client Attribution | Revenue Post Click 1d |
| Revenue Post Click 30d | Revenue Post Click 30d Post View 24h |
| Revenue Post Click 7d | Revenue Post View 24h |
| Sales Client Attribution | Sales Post Click 1d |
| Sales Post Click 30d | Sales Post Click 30d Post View 24h |
| Sales Post Click 7d | Sales Post View 24h |
| Untracked Impressions | Unviewed Impressions |
| Viewed Impressions | Visits |
| eCPC | eCPM |
| Ad Id | Ad Name |
| Ad Set Activation Status | Ad Set Delivery Status |
| Ad Set ID | Ad Set Name |
| Ad Set Type | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser Value | All Revenue Client Attribution |
| All Revenue Post Click 1d | All Revenue Post Click 30d |
| All Revenue Post Click 30d Post View 24h | All Revenue Post Click 7d |
| All Revenue Post View 24h | All Sales Client Attribution |
| All Sales Post Click 1d | All Sales Post Click 30d |
| All Sales Post Click 30d Post View 24h | All Sales Post Click 7d |
| All Sales Post View 24h | App Installs |
| Audience | Avg. Daily Overall Competition Win |
| Avg. Daily Reach | Bid Cost Controller |
| Bid Strategy | Bid Value |
| Budget Delivery Smoothing | Budget Delivery Week |
| Budget Renewal | Budget Strategy |
| Budget Total Amount | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Advertiser Cost |
| Client eCPC | Client eCPM |
| Cost Of Advertiser Value | Date |
| Exposed Users | Impressions |
| Potential Impressions | Qualified Visits |
| Revenue Client Attribution | Revenue Post Click 1d |
| Revenue Post Click 30d | Revenue Post Click 30d Post View 24h |
| Revenue Post Click 7d | Revenue Post View 24h |
| Sales Client Attribution | Sales Post Click 1d |
| Sales Post Click 30d | Sales Post Click 30d Post View 24h |
| Sales Post Click 7d | Sales Post View 24h |
| Untracked Impressions | Unviewed Impressions |
| Viewed Impressions | Visits |
| eCPC | eCPM |
| Ad Set Activation Status | Ad Set Delivery Status |
| Ad Set ID | Ad Set Name |
| Ad Set Type | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser Value | All Revenue Client Attribution |
| All Revenue Post Click 1d | All Revenue Post Click 30d |
| All Revenue Post Click 30d Post View 24h | All Revenue Post Click 7d |
| All Revenue Post View 24h | All Sales Client Attribution |
| All Sales Post Click 1d | All Sales Post Click 30d |
| All Sales Post Click 30d Post View 24h | All Sales Post Click 7d |
| All Sales Post View 24h | App Installs |
| Audience | Avg. Daily Overall Competition Win |
| Avg. Daily Reach | Bid Cost Controller |
| Bid Strategy | Bid Value |
| Budget Delivery Smoothing | Budget Delivery Week |
| Budget Renewal | Budget Strategy |
| Budget Total Amount | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Advertiser Cost |
| Client eCPC | Client eCPM |
| Cost Of Advertiser Value | Date |
| Exposed Users | Geotargeting Excluded |
| Geotargeting Included | Impressions |
| Potential Impressions | Qualified Visits |
| Revenue Client Attribution | Revenue Post Click 1d |
| Revenue Post Click 30d | Revenue Post Click 30d Post View 24h |
| Revenue Post Click 7d | Revenue Post View 24h |
| Sales Client Attribution | Sales Post Click 1d |
| Sales Post Click 30d | Sales Post Click 30d Post View 24h |
| Sales Post Click 7d | Sales Post View 24h |
| Untracked Impressions | Unviewed Impressions |
| Viewed Impressions | Visits |
| eCPC | eCPM |
| Ad Id | Ad Name |
| Ad Set Activation Status | Ad Set Delivery Status |
| Ad Set ID | Ad Set Name |
| Ad Set Type | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser Value | All Revenue Client Attribution |
| All Revenue Post Click 1d | All Revenue Post Click 30d |
| All Revenue Post Click 30d Post View 24h | All Revenue Post Click 7d |
| All Revenue Post View 24h | All Sales Client Attribution |
| All Sales Post Click 1d | All Sales Post Click 30d |
| All Sales Post Click 30d Post View 24h | All Sales Post Click 7d |
| All Sales Post View 24h | App Installs |
| Audience | Avg. Daily Overall Competition Win |
| Avg. Daily Reach | Bid Cost Controller |
| Bid Strategy | Bid Value |
| Budget Delivery Smoothing | Budget Delivery Week |
| Budget Renewal | Budget Strategy |
| Budget Total Amount | CTR |
| Campaign ID | Campaign Name |
| Channel ID | Channel Name |
| Clicks | Client Advertiser Cost |
| Client eCPC | Client eCPM |
| Cost Of Advertiser Value | Date |
| Exposed Users | Impressions |
| Potential Impressions | Qualified Visits |
| Revenue Client Attribution | Revenue Post Click 1d |
| Revenue Post Click 30d | Revenue Post Click 30d Post View 24h |
| Revenue Post Click 7d | Revenue Post View 24h |
| Sales Client Attribution | Sales Post Click 1d |
| Sales Post Click 30d | Sales Post Click 30d Post View 24h |
| Sales Post Click 7d | Sales Post View 24h |
| Untracked Impressions | Unviewed Impressions |
| Viewed Impressions | Visits |
| eCPC | eCPM |
| Ad Id | Ad Name |
| Ad Set Activation Status | Ad Set Delivery Status |
| Ad Set ID | Ad Set Name |
| Ad Set Type | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser Value | All Revenue Client Attribution |
| All Revenue Post Click 1d | All Revenue Post Click 30d |
| All Revenue Post Click 30d Post View 24h | All Revenue Post Click 7d |
| All Revenue Post View 24h | All Sales Client Attribution |
| All Sales Post Click 1d | All Sales Post Click 30d |
| All Sales Post Click 30d Post View 24h | All Sales Post Click 7d |
| All Sales Post View 24h | App Installs |
| Audience | Avg. Daily Overall Competition Win |
| Avg. Daily Reach | Bid Cost Controller |
| Bid Strategy | Bid Value |
| Budget Delivery Smoothing | Budget Delivery Week |
| Budget Renewal | Budget Strategy |
| Budget Total Amount | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Advertiser Cost |
| Client eCPC | Client eCPM |
| Cost Of Advertiser Value | Date |
| Device | Exposed Users |
| Impressions | OS |
| Potential Impressions | Qualified Visits |
| Revenue Client Attribution | Revenue Post Click 1d |
| Revenue Post Click 30d | Revenue Post Click 30d Post View 24h |
| Revenue Post Click 7d | Revenue Post View 24h |
| Sales Client Attribution | Sales Post Click 1d |
| Sales Post Click 30d | Sales Post Click 30d Post View 24h |
| Sales Post Click 7d | Sales Post View 24h |
| Untracked Impressions | Unviewed Impressions |
| Viewed Impressions | Visits |
| eCPC | eCPM |
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