Basis DSP

Basis DSP

Basis (Standalone) DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

100% Completes 25% Completes
50% Completes 75% Completes
Bid CTC
CTC Revenue CTR
Campaign Group ID Campaign Group Name
Campaign ID Campaign Name
Campaign Status City
Click CVR Click RPM
Click eCPA Click-Thru Conversions
Clicks Client Cost
Client Total eCPA Client Total eCPC
Client Total eCPM Completion Rate
Country Creative Height
Creative Width Data Spend
Data eCPM Date
Default Bid Device Type
Dimensions Domain Name
Domain Type EPC
Eligible Impressions Embed Preview
End Date Events
Events Rate Exchange ID
Exchange Name Format
Has Children Identifier
Impressions Imps. Bid
Imps. Won Measured Impressions
Media Spend Media eCPM
Name Notes
Notes Snippet Page Position
Preview Region
Review Status Site ID
Start Date Status
Total CVRM Total Conversions
Total RPM Total Revenue
Total Spend Total eCPA
Total eCPC Total eCPM
Type VTC
VTC Revenue Video Skip Rate
Video Skips Video Starts
View CVR View-Thru Conversions
Viewable Impressions Viewthru Conversions
Win Rate Zip/Postal Code
eCPCV

100% Completes 25% Completes
50% Completes 75% Completes
CTC CTC Revenue
CTR Campaign ID
Campaign Name Click CVR
Clicks Completion Rate
Date Events
Events Rate Imps. Won
Name Total CVRM
Total Conversions Total Revenue
VTC VTC Revenue
Video Starts View CVR

100% Completes 25% Completes
50% Completes 75% Completes
CTC Revenue CTR
Campaign Group ID Campaign Group Name
Campaign ID Click CVR
Click RPM Click eCPA
Click-Thru Conversions Clicks
Client Cost Client Total eCPA
Client Total eCPC Client Total eCPM
Completion Rate Data Spend
Data eCPM Date
Default Bid EPC
End Date Imps. Bid
Imps. Won Media Spend
Media eCPM Name
Notes Notes Snippet
Review Status Start Date
Status Total CVRM
Total Conversions Total RPM
Total Revenue Total Spend
Total eCPA Total eCPC
Total eCPM Type
VTC Revenue Video Skip Rate
Video Skips Video Starts
View CVR View-Thru Conversions
Win Rate

100% Completes 25% Completes
50% Completes 75% Completes
CTC CTC Revenue
CTR Campaign ID
Campaign Name Click CVR
Clicks Completion Rate
Date Events
Events Rate Imps. Won
Name Total CVRM
Total Conversions Total Revenue
VTC VTC Revenue
Video Starts View CVR

CTC Revenue Campaign ID
Campaign Name Click RPM
Click-Thru Conversions Clicks
Date Name
Total Conversions Total Revenue
View-Thru Conversions

100% Completes 25% Completes
50% Completes 75% Completes
CTC Revenue CTR
Campaign ID Campaign Name
Campaign Status Click CVR
Click RPM Click eCPA
Click-Thru Conversions Clicks
Client Cost Client Total eCPA
Client Total eCPC Client Total eCPM
Completion Rate Creative Height
Creative Width Data Spend
Data eCPM Date
EPC Embed Preview
Format Imps. Bid
Imps. Won Media Spend
Media eCPM Name
Preview Status
Total CVRM Total Conversions
Total RPM Total Revenue
Total Spend Total eCPA
Total eCPC Total eCPM
Type VTC Revenue
Video Skip Rate Video Skips
Video Starts View CVR
View-Thru Conversions Win Rate

100% Completes 25% Completes
50% Completes 75% Completes
CTC CTC Revenue
CTR Campaign ID
Campaign Name Clicks
Client Cost Client Total eCPA
Client Total eCPC Client Total eCPM
Completion Rate Data Spend
Date Device Type
Events Imps. Won
Media Spend Name
Total Conversions Total Revenue
Total Spend Total eCPA
Total eCPC Total eCPM
VTC VTC Revenue
Video Starts eCPCV

100% Completes 25% Completes
50% Completes 75% Completes
CTC Revenue CTR
Campaign ID Campaign Name
Click CVR Click RPM
Click eCPA Click-Thru Conversions
Clicks Client Cost
Client Total eCPA Client Total eCPC
Client Total eCPM Completion Rate
Data Spend Data eCPM
Date EPC
Eligible Impressions Identifier
Imps. Won Measured Impressions
Media Spend Media eCPM
Name Total CVRM
Total Conversions Total RPM
Total Revenue Total Spend
Total eCPA Total eCPC
Total eCPM VTC Revenue
Video Starts View CVR
Viewable Impressions Viewthru Conversions

100% Completes 25% Completes
50% Completes 75% Completes
CTC Revenue CTR
Campaign ID Campaign Name
Click CVR Click RPM
Click eCPA Click-Thru Conversions
Clicks Client Cost
Client Total eCPA Client Total eCPC
Client Total eCPM Completion Rate
Data Spend Data eCPM
Date Domain Name
Domain Type EPC
Eligible Impressions Exchange ID
Exchange Name Imps. Won
Measured Impressions Media Spend
Media eCPM Total CVRM
Total Conversions Total RPM
Total Revenue Total Spend
Total eCPA Total eCPC
Total eCPM VTC Revenue
Video Starts View CVR
Viewable Impressions Viewthru Conversions

CTC Revenue CTR
Campaign ID Campaign Name
City Click CVR
Click RPM Click eCPA
Click-Thru Conversions Clicks
Client Cost Client Total eCPC
Client Total eCPM Country
Data Spend Date
EPC Impressions
Media Spend Region
Total CVRM Total Conversions
Total RPM Total Revenue
Total Spend Total eCPA
Total eCPC Total eCPM
VTC Revenue View CVR
View-Thru Conversions

100% Completes 25% Completes
50% Completes 75% Completes
CTC Revenue CTR
Campaign ID Campaign Name
Click CVR Click RPM
Click eCPA Click-Thru Conversions
Clicks Client Cost
Client Total eCPA Client Total eCPC
Client Total eCPM Completion Rate
Data Spend Data eCPM
Date Dimensions
Domain Name Domain Type
EPC Eligible Impressions
Exchange ID Exchange Name
Has Children Imps. Won
Measured Impressions Media Spend
Media eCPM Page Position
Total CVRM Total Conversions
Total RPM Total Revenue
Total Spend Total eCPA
Total eCPC Total eCPM
VTC Revenue Video Starts
View CVR Viewable Impressions
Viewthru Conversions

100% Completes 25% Completes
50% Completes 75% Completes
Bid CTC Revenue
CTR Campaign ID
Campaign Name Click CVR
Click RPM Click eCPA
Click-Thru Conversions Clicks
Client Cost Client Total eCPA
Client Total eCPC Client Total eCPM
Completion Rate Data Spend
Data eCPM Date
EPC Imps. Bid
Imps. Won Media Spend
Media eCPM Name
Review Status Site ID
Status Total CVRM
Total Conversions Total RPM
Total Revenue Total Spend
Total eCPA Total eCPC
Total eCPM VTC Revenue
Video Skip Rate Video Skips
Video Starts View CVR
Viewthru Conversions Win Rate

CTC CTC Revenue
CTR Campaign ID
Campaign Name Click CVR
Clicks Client Cost
Client Total eCPA Client Total eCPC
Client Total eCPM Country
Data Spend Date
Impressions Media Spend
Name Region
Total CVRM Total Conversions
Total Revenue Total Spend
VTC VTC Revenue
View CVR Zip/Postal Code

Start Automating Your Marketing Data Today!

No Credit Card Required.