New ROI Calculator Measures Potential Savings By Automating Campaign Fulfillment
SAN JOSE, Calif. - January 26, 2021 - TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, today announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture products for streamlining Google Ads campaigns in a single platform.
TapClicks TapOrders and TapWorkflow is a comprehensive marketing work management platform for managing the process of booking, fulfilling and activating campaigns for all types of advertising and marketing campaigns. TapClicks now unifies and automates the management of ad buying and optimization processes for key Google platforms. Automated activation of Google Ad Manager and Google Ads campaigns and ads, is the most recent innovation in this groundbreaking product.
By automating fulfillment, reporting and optimization of Google Ads in one place, we are setting agencies, media companies and large brands up for success, said Sahil Jain, Senior Vice President, Product Management at TapClicks. The objective with TapOrders and TapWorkflow is to give agencies the tools to provide a deeper, more robust way to capture orders and manage all the workflows, from creative fulfillment to targeting to executing the media buys. These are critical tasks needed to successfully fulfill media buys at scale, executed in a way that fits how agencies actually operate. Creating direct integrations with major ad platforms like Google will be our ongoing focus. These solutions are just part of our long-term plan to build a single, unified omni-channel platform.
TapClicks' TapOrders and TapWorkflow bring new efficiencies to the marketplace for agencies using the TapClicks Marketing Operations Platform, the company's flagship unified marketing analytics and management system. These new tools improve organizational workflows and execution within the four walls of a marketing organization by offering a clear demonstration of lift in campaign performance. Some of its capabilities include:
Sahil Jain, SVP, Product Management
- Pushing and pulling cross-channel campaign data to get a clear picture of Google Ads performance.
- Integrating seamlessly with TapClicks' reporting and analytics products to provide performance insights reporting and analytics side of the TapClicks platform.
- Allowing agencies to deploy and manage thousands of campaigns at scale without having to run different systems.
Emi Wayner, Platform Partner Lead, at Google
As agencies amass campaigns from multiple clients using Google Ads in various ways, integrating and unifying all of their workflows and operations is critical, said Emi Wayner, Platform Partner Lead, at Google. With Google Ads, we're delivering robust data and a comprehensive campaign experience for advertisers and their agencies, no matter where the integration connects.
Original article posted by PR Newswire on January 26, 2021.
David Libby for TapClicks
Find Out How Much You Can Save by Automating Your Campaign Fulfillment
Visit the TapClicks ROI Calculator to get insight and estimate the monthly cost savings of automating campaign fulfillment with the TapClicks Marketing Operations Platform.
For more information about the TapClicks ROI Calculator, click here.
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.
Recognized as one of the fastest growing companies in Silicon Valley by Inc., TapClicks is headquartered in San Jose, California, with locations in Boston, Massachusetts; Nashville, Tennessee; and New York City; as well as international offices in Montreal, Canada; Bogota, Colombia; Hyderabad, India; and Pune, India.
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