The Trade Desk

The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Ad Format Ad Group
Ad Group Budget In Impressions Ad Group ID
Advertiser Cost Advertiser ID
Advertiser Name Advertiser eCPC
Advertiser eCPM App
Attribution Model Browser
CPA Post-click CPA Post-impression
CTR Campaign
Campaign End Date Campaign ID
Campaign Start Date Category
City Clicks
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Conversion Device Type
Conversion ID Conversion Time
Conversion Time UTC Country
Creative Creative ID
Currency Data Element
Date Device Type
Display Clicks First Display Click Ad Environment
First Display Click Ad Format First Display Click Ad Group Id
First Display Click Ad Group Name First Display Click Campaign Id
First Display Click Campaign Name First Display Click Creative Id
First Display Click Creative Name First Display Click Device Type
First Display Click Time First Display Click Time UTC
First Impression Ad Environment First Impression Ad Format
First Impression Ad Group Id First Impression Ad Group Name
First Impression Campaign Id First Impression Campaign Name
First Impression Creative Id First Impression Creative Name
First Impression Device Type First Impression Time
First Impression Time UTC Fold
Impressions Impressions Bid On
Impressions Won Landing Page URl(s)
Last Display Click Ad Environment Last Display Click Ad Format
Last Display Click Ad Group Id Last Display Click Ad Group Name
Last Display Click Campaign Id Last Display Click Campaign Name
Last Display Click Creative Id Last Display Click Creative Name
Last Display Click Device Type Last Display Click Time
Last Display Click Time UTC Last Impression Ad Environment
Last Impression Ad Format Last Impression Ad Group ID
Last Impression Ad Group Id Last Impression Ad Group Name
Last Impression Campaign ID Last Impression Campaign Id
Last Impression Campaign Name Last Impression Country
Last Impression Creative Format Last Impression Creative Id
Last Impression Creative Name Last Impression Device Type
Last Impression Metro Name Last Impression Region
Last Impression Site Last Impression Time
Last Impression Time UTC Metropolitan Area
Monetary Value Monetary Value Currency
Non-display Clicks OS
OS Family Order ID
Partner Cost Partner ID
Partner eCPC Partner eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-click conversions #10 Post-click conversions #11
Post-click conversions #12 Post-click conversions #13
Post-click conversions #14 Post-click conversions #15
Post-click conversions #16 Post-click conversions #17
Post-click conversions #18 Post-click conversions #19
Post-click conversions #2 Post-click conversions #2 revenue
Post-click conversions #20 Post-click conversions #21
Post-click conversions #22 Post-click conversions #23
Post-click conversions #24 Post-click conversions #25
Post-click conversions #26 Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-click conversions #7
Post-click conversions #8 Post-click conversions #9
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-impression conversions #10 Post-impression conversions #11
Post-impression conversions #12 Post-impression conversions #13
Post-impression conversions #14 Post-impression conversions #15
Post-impression conversions #16 Post-impression conversions #17
Post-impression conversions #18 Post-impression conversions #19
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-impression conversions #20 Post-impression conversions #21
Post-impression conversions #22 Post-impression conversions #23
Post-impression conversions #24 Post-impression conversions #25
Post-impression conversions #26 Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Post-impression conversions #7
Post-impression conversions #8 Post-impression conversions #9
Preview Preview Iframe
Preview Url Region
Sampled Tracked Impressions Sampled Viewed Impressions
Site Supply Vendor
TD 1 TD 1 Attribute
TD 10 TD 10 Attribute
TD 2 TD 2 Attribute
TD 3 TD 3 Attribute
TD 4 TD 4 Attribute
TD 5 TD 5 Attribute
TD 6 TD 6 Attribute
TD 7 TD 7 Attribute
TD 8 TD 8 Attribute
TD 9 TD 9 Attribute
Third Party Brand Name Time Zone
Total Pixels Total Pixels #1
Total Pixels #10 Total Pixels #11
Total Pixels #12 Total Pixels #13
Total Pixels #14 Total Pixels #15
Total Pixels #16 Total Pixels #17
Total Pixels #18 Total Pixels #19
Total Pixels #2 Total Pixels #20
Total Pixels #21 Total Pixels #22
Total Pixels #23 Total Pixels #24
Total Pixels #25 Total Pixels #26
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Pixels #7 Total Pixels #8
Total Pixels #9 Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Tracking Tag ID
Tracking Tag Name Video 25% Completions
Video 50% Completions Video 75% Completions
Video Accept Invitations Video Closes
Video Collapses Video Completion Rate
Video Completions Video Creative Views
Video Engaged Views Video Errors
Video Expands Video Fullscreens
Video Mutes Video Pauses
Video Resumes Video Rewinds
Video Skips Video Starts
Video Unmutes Viewability %
Win/Bid Ratio

Advertiser ID Advertiser Name
Attribution Model Campaign End Date
Campaign Start Date Conversion ID
Conversion Time Date
Display Clicks Impressions
Last Impression Ad Group ID Last Impression Ad Group Name
Last Impression Campaign ID Last Impression Campaign Name
Monetary Value Non-display Clicks
Order ID TD 1
TD 1 Attribute TD 10
TD 10 Attribute TD 2
TD 2 Attribute TD 3
TD 3 Attribute TD 4
TD 4 Attribute TD 5
TD 5 Attribute TD 6
TD 6 Attribute TD 7
TD 7 Attribute TD 8
TD 8 Attribute TD 9
TD 9 Attribute Tracking Tag Name

Ad Group Ad Group Budget In Impressions
Ad Group ID Advertiser Cost
Advertiser ID Advertiser Name
Advertiser eCPC Advertiser eCPM
CPA Post-click CPA Post-impression
CTR Campaign
Campaign End Date Campaign ID
Campaign Start Date Clicks
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Date
Impressions Bid On Impressions Won
Partner Cost Partner ID
Partner eCPC Partner eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-click conversions #10 Post-click conversions #11
Post-click conversions #12 Post-click conversions #13
Post-click conversions #14 Post-click conversions #15
Post-click conversions #16 Post-click conversions #17
Post-click conversions #18 Post-click conversions #19
Post-click conversions #2 Post-click conversions #2 revenue
Post-click conversions #20 Post-click conversions #21
Post-click conversions #22 Post-click conversions #23
Post-click conversions #24 Post-click conversions #25
Post-click conversions #26 Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-click conversions #7
Post-click conversions #8 Post-click conversions #9
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-impression conversions #10 Post-impression conversions #11
Post-impression conversions #12 Post-impression conversions #13
Post-impression conversions #14 Post-impression conversions #15
Post-impression conversions #16 Post-impression conversions #17
Post-impression conversions #18 Post-impression conversions #19
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-impression conversions #20 Post-impression conversions #21
Post-impression conversions #22 Post-impression conversions #23
Post-impression conversions #24 Post-impression conversions #25
Post-impression conversions #26 Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Post-impression conversions #7
Post-impression conversions #8 Post-impression conversions #9
Sampled Tracked Impressions Sampled Viewed Impressions
Total Pixels Total Pixels #1
Total Pixels #10 Total Pixels #11
Total Pixels #12 Total Pixels #13
Total Pixels #14 Total Pixels #15
Total Pixels #16 Total Pixels #17
Total Pixels #18 Total Pixels #19
Total Pixels #2 Total Pixels #20
Total Pixels #21 Total Pixels #22
Total Pixels #23 Total Pixels #24
Total Pixels #25 Total Pixels #26
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Pixels #7 Total Pixels #8
Total Pixels #9 Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Video 25% Completions
Video 50% Completions Video 75% Completions
Video Accept Invitations Video Closes
Video Collapses Video Completion Rate
Video Completions Video Creative Views
Video Engaged Views Video Errors
Video Expands Video Fullscreens
Video Mutes Video Pauses
Video Resumes Video Rewinds
Video Skips Video Starts
Video Unmutes Viewability %
Win/Bid Ratio

Ad Group Ad Group ID
Advertiser Cost Advertiser ID
Advertiser Name Advertiser eCPC
Advertiser eCPM Browser
CPA Post-click CPA Post-impression
CTR Campaign
Campaign End Date Campaign ID
Campaign Start Date Clicks
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Date
Device Type Impressions Bid On
Impressions Won OS
OS Family Partner Cost
Partner ID Partner eCPC
Partner eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Sampled Tracked Impressions
Sampled Viewed Impressions Total Pixels
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Video 25% Completions Video 50% Completions
Video 75% Completions Video Accept Invitations
Video Closes Video Collapses
Video Completion Rate Video Completions
Video Creative Views Video Engaged Views
Video Errors Video Expands
Video Fullscreens Video Mutes
Video Pauses Video Resumes
Video Rewinds Video Skips
Video Starts Video Unmutes
Viewability % Win/Bid Ratio

Advertiser ID Advertiser Name
Attribution Model Campaign End Date
Campaign Start Date Conversion ID
Conversion Time Date
Display Clicks Impressions
Last Impression Ad Group ID Last Impression Ad Group Name
Last Impression Campaign ID Last Impression Campaign Name
Monetary Value Non-display Clicks
Order ID TD 1
TD 1 Attribute TD 10
TD 10 Attribute TD 2
TD 2 Attribute TD 3
TD 3 Attribute TD 4
TD 4 Attribute TD 5
TD 5 Attribute TD 6
TD 6 Attribute TD 7
TD 7 Attribute TD 8
TD 8 Attribute TD 9
TD 9 Attribute Tracking Tag Name

Advertiser Cost Advertiser ID
Advertiser Name Advertiser eCPC
Advertiser eCPM CPA Post-click
CPA Post-impression CTR
Campaign Campaign End Date
Campaign ID Campaign Start Date
Clicks Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Currency Date
Impressions Bid On Impressions Won
Partner Cost Partner ID
Partner eCPC Partner eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-click conversions #10 Post-click conversions #11
Post-click conversions #12 Post-click conversions #13
Post-click conversions #14 Post-click conversions #15
Post-click conversions #16 Post-click conversions #17
Post-click conversions #18 Post-click conversions #19
Post-click conversions #2 Post-click conversions #2 revenue
Post-click conversions #20 Post-click conversions #21
Post-click conversions #22 Post-click conversions #23
Post-click conversions #24 Post-click conversions #25
Post-click conversions #26 Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-click conversions #7
Post-click conversions #8 Post-click conversions #9
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-impression conversions #10 Post-impression conversions #11
Post-impression conversions #12 Post-impression conversions #13
Post-impression conversions #14 Post-impression conversions #15
Post-impression conversions #16 Post-impression conversions #17
Post-impression conversions #18 Post-impression conversions #19
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-impression conversions #20 Post-impression conversions #21
Post-impression conversions #22 Post-impression conversions #23
Post-impression conversions #24 Post-impression conversions #25
Post-impression conversions #26 Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Post-impression conversions #7
Post-impression conversions #8 Post-impression conversions #9
Sampled Tracked Impressions Sampled Viewed Impressions
Time Zone Total Pixels
Total Pixels #1 Total Pixels #10
Total Pixels #11 Total Pixels #12
Total Pixels #13 Total Pixels #14
Total Pixels #15 Total Pixels #16
Total Pixels #17 Total Pixels #18
Total Pixels #19 Total Pixels #2
Total Pixels #20 Total Pixels #21
Total Pixels #22 Total Pixels #23
Total Pixels #24 Total Pixels #25
Total Pixels #26 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Pixels #7
Total Pixels #8 Total Pixels #9
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Video 25% Completions Video 50% Completions
Video 75% Completions Video Accept Invitations
Video Closes Video Collapses
Video Completion Rate Video Completions
Video Creative Views Video Engaged Views
Video Errors Video Expands
Video Fullscreens Video Mutes
Video Pauses Video Resumes
Video Rewinds Video Skips
Video Starts Video Unmutes
Viewability % Win/Bid Ratio

Advertiser ID Advertiser Name
Attribution Model Campaign End Date
Campaign Start Date Conversion Device Type
Conversion ID Conversion Time
Conversion Time UTC Date
Display Clicks First Display Click Ad Environment
First Display Click Ad Format First Display Click Ad Group Id
First Display Click Ad Group Name First Display Click Campaign Id
First Display Click Campaign Name First Display Click Creative Id
First Display Click Creative Name First Display Click Device Type
First Display Click Time First Display Click Time UTC
First Impression Ad Environment First Impression Ad Format
First Impression Ad Group Id First Impression Ad Group Name
First Impression Campaign Id First Impression Campaign Name
First Impression Creative Id First Impression Creative Name
First Impression Device Type First Impression Time
First Impression Time UTC Impressions
Last Display Click Ad Environment Last Display Click Ad Format
Last Display Click Ad Group Id Last Display Click Ad Group Name
Last Display Click Campaign Id Last Display Click Campaign Name
Last Display Click Creative Id Last Display Click Creative Name
Last Display Click Device Type Last Display Click Time
Last Display Click Time UTC Last Impression Ad Environment
Last Impression Ad Format Last Impression Ad Group ID
Last Impression Ad Group Id Last Impression Ad Group Name
Last Impression Campaign ID Last Impression Campaign Id
Last Impression Campaign Name Last Impression Country
Last Impression Creative Format Last Impression Creative Id
Last Impression Creative Name Last Impression Device Type
Last Impression Metro Name Last Impression Region
Last Impression Site Last Impression Time
Last Impression Time UTC Monetary Value
Monetary Value Currency Non-display Clicks
Order ID TD 1
TD 1 Attribute TD 10
TD 10 Attribute TD 2
TD 2 Attribute TD 3
TD 3 Attribute TD 4
TD 4 Attribute TD 5
TD 5 Attribute TD 6
TD 6 Attribute TD 7
TD 7 Attribute TD 8
TD 8 Attribute TD 9
TD 9 Attribute Tracking Tag ID
Tracking Tag Name

Ad Format Ad Group
Ad Group ID Advertiser Cost
Advertiser ID Advertiser Name
Advertiser eCPC Advertiser eCPM
CPA Post-click CPA Post-impression
CTR Campaign
Campaign End Date Campaign ID
Campaign Start Date Clicks
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Creative
Creative ID Date
Impressions Bid On Impressions Won
Landing Page URl(s) Partner Cost
Partner ID Partner eCPC
Partner eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-click conversions #10
Post-click conversions #11 Post-click conversions #12
Post-click conversions #13 Post-click conversions #14
Post-click conversions #15 Post-click conversions #16
Post-click conversions #17 Post-click conversions #18
Post-click conversions #19 Post-click conversions #2
Post-click conversions #2 revenue Post-click conversions #20
Post-click conversions #21 Post-click conversions #22
Post-click conversions #23 Post-click conversions #24
Post-click conversions #25 Post-click conversions #26
Post-click conversions #3 Post-click conversions #3 revenue
Post-click conversions #4 Post-click conversions #4 revenue
Post-click conversions #5 Post-click conversions #5 revenue
Post-click conversions #6 Post-click conversions #6 revenue
Post-click conversions #7 Post-click conversions #8
Post-click conversions #9 Post-impression conversions #1
Post-impression conversions #1 revenue Post-impression conversions #10
Post-impression conversions #11 Post-impression conversions #12
Post-impression conversions #13 Post-impression conversions #14
Post-impression conversions #15 Post-impression conversions #16
Post-impression conversions #17 Post-impression conversions #18
Post-impression conversions #19 Post-impression conversions #2
Post-impression conversions #2 revenue Post-impression conversions #20
Post-impression conversions #21 Post-impression conversions #22
Post-impression conversions #23 Post-impression conversions #24
Post-impression conversions #25 Post-impression conversions #26
Post-impression conversions #3 Post-impression conversions #3 revenue
Post-impression conversions #4 Post-impression conversions #4 revenue
Post-impression conversions #5 Post-impression conversions #5 revenue
Post-impression conversions #6 Post-impression conversions #6 revenue
Post-impression conversions #7 Post-impression conversions #8
Post-impression conversions #9 Preview
Preview Iframe Preview Url
Sampled Tracked Impressions Sampled Viewed Impressions
Total Pixels Total Pixels #1
Total Pixels #10 Total Pixels #11
Total Pixels #12 Total Pixels #13
Total Pixels #14 Total Pixels #15
Total Pixels #16 Total Pixels #17
Total Pixels #18 Total Pixels #19
Total Pixels #2 Total Pixels #20
Total Pixels #21 Total Pixels #22
Total Pixels #23 Total Pixels #24
Total Pixels #25 Total Pixels #26
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Pixels #7 Total Pixels #8
Total Pixels #9 Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Video 25% Completions
Video 50% Completions Video 75% Completions
Video Accept Invitations Video Closes
Video Collapses Video Completion Rate
Video Completions Video Creative Views
Video Engaged Views Video Errors
Video Expands Video Fullscreens
Video Mutes Video Pauses
Video Resumes Video Rewinds
Video Skips Video Starts
Video Unmutes Viewability %
Win/Bid Ratio

Ad Group Ad Group ID
Advertiser Cost Advertiser ID
Advertiser Name Advertiser eCPC
Advertiser eCPM CPA Post-click
CPA Post-impression CTR
Campaign Campaign End Date
Campaign ID Campaign Start Date
Clicks Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Data Element Date
Impressions Bid On Impressions Won
Partner Cost Partner ID
Partner eCPC Partner eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-click conversions #2 Post-click conversions #2 revenue
Post-click conversions #3 Post-click conversions #3 revenue
Post-click conversions #4 Post-click conversions #4 revenue
Post-click conversions #5 Post-click conversions #5 revenue
Post-click conversions #6 Post-click conversions #6 revenue
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-impression conversions #3 Post-impression conversions #3 revenue
Post-impression conversions #4 Post-impression conversions #4 revenue
Post-impression conversions #5 Post-impression conversions #5 revenue
Post-impression conversions #6 Post-impression conversions #6 revenue
Sampled Tracked Impressions Sampled Viewed Impressions
Third Party Brand Name Total Pixels
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Video 25% Completions Video 50% Completions
Video 75% Completions Video Accept Invitations
Video Closes Video Collapses
Video Completion Rate Video Completions
Video Creative Views Video Engaged Views
Video Errors Video Expands
Video Fullscreens Video Mutes
Video Pauses Video Resumes
Video Rewinds Video Skips
Video Starts Video Unmutes
Viewability % Win/Bid Ratio

Ad Group Ad Group ID
Advertiser Cost Advertiser ID
Advertiser Name Advertiser eCPC
Advertiser eCPM CPA Post-click
CPA Post-impression CTR
Campaign Campaign End Date
Campaign ID Campaign Start Date
City Clicks
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Country
Date Impressions Bid On
Impressions Won Metropolitan Area
Partner Cost Partner ID
Partner eCPC Partner eCPM
Post-click conversions #1 Post-click conversions #1 revenue
Post-click conversions #2 Post-click conversions #2 revenue
Post-click conversions #3 Post-click conversions #3 revenue
Post-click conversions #4 Post-click conversions #4 revenue
Post-click conversions #5 Post-click conversions #5 revenue
Post-click conversions #6 Post-click conversions #6 revenue
Post-impression conversions #1 Post-impression conversions #1 revenue
Post-impression conversions #2 Post-impression conversions #2 revenue
Post-impression conversions #3 Post-impression conversions #3 revenue
Post-impression conversions #4 Post-impression conversions #4 revenue
Post-impression conversions #5 Post-impression conversions #5 revenue
Post-impression conversions #6 Post-impression conversions #6 revenue
Region Sampled Tracked Impressions
Sampled Viewed Impressions Total Pixels
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Video 25% Completions Video 50% Completions
Video 75% Completions Video Accept Invitations
Video Closes Video Collapses
Video Completion Rate Video Completions
Video Creative Views Video Engaged Views
Video Errors Video Expands
Video Fullscreens Video Mutes
Video Pauses Video Resumes
Video Rewinds Video Skips
Video Starts Video Unmutes
Viewability % Win/Bid Ratio

Ad Group Ad Group ID
Advertiser Cost Advertiser ID
Advertiser Name Advertiser eCPC
Advertiser eCPM CPA Post-click
CPA Post-impression CTR
Campaign Campaign End Date
Campaign ID Campaign Start Date
Category Clicks
Client Advertiser Cost Client Advertiser eCPC
Client Advertiser eCPM Date
Fold Impressions Bid On
Impressions Won Partner Cost
Partner ID Partner eCPC
Partner eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Sampled Tracked Impressions
Sampled Viewed Impressions Site
Total Pixels Total Pixels #1
Total Pixels #2 Total Pixels #3
Total Pixels #4 Total Pixels #5
Total Pixels #6 Total Post-click conversions
Total Post-click conversions revenue Total Post-impression conversions
Total Post-impression conversions revenue Video 25% Completions
Video 50% Completions Video 75% Completions
Video Accept Invitations Video Closes
Video Collapses Video Completion Rate
Video Completions Video Creative Views
Video Engaged Views Video Errors
Video Expands Video Fullscreens
Video Mutes Video Pauses
Video Resumes Video Rewinds
Video Skips Video Starts
Video Unmutes Viewability %
Win/Bid Ratio

Ad Format Ad Group
Ad Group ID Advertiser Cost
Advertiser ID Advertiser Name
Advertiser eCPC Advertiser eCPM
App CPA Post-click
CPA Post-impression CTR
Campaign Campaign End Date
Campaign ID Campaign Start Date
Clicks Client Advertiser Cost
Client Advertiser eCPC Client Advertiser eCPM
Date Impressions Bid On
Impressions Won Partner Cost
Partner ID Partner eCPC
Partner eCPM Post-click conversions #1
Post-click conversions #1 revenue Post-click conversions #2
Post-click conversions #2 revenue Post-click conversions #3
Post-click conversions #3 revenue Post-click conversions #4
Post-click conversions #4 revenue Post-click conversions #5
Post-click conversions #5 revenue Post-click conversions #6
Post-click conversions #6 revenue Post-impression conversions #1
Post-impression conversions #1 revenue Post-impression conversions #2
Post-impression conversions #2 revenue Post-impression conversions #3
Post-impression conversions #3 revenue Post-impression conversions #4
Post-impression conversions #4 revenue Post-impression conversions #5
Post-impression conversions #5 revenue Post-impression conversions #6
Post-impression conversions #6 revenue Sampled Tracked Impressions
Sampled Viewed Impressions Site
Supply Vendor Total Pixels
Total Pixels #1 Total Pixels #2
Total Pixels #3 Total Pixels #4
Total Pixels #5 Total Pixels #6
Total Post-click conversions Total Post-click conversions revenue
Total Post-impression conversions Total Post-impression conversions revenue
Video 25% Completions Video 50% Completions
Video 75% Completions Video Accept Invitations
Video Closes Video Collapses
Video Completion Rate Video Completions
Video Creative Views Video Engaged Views
Video Errors Video Expands
Video Fullscreens Video Mutes
Video Pauses Video Resumes
Video Rewinds Video Skips
Video Starts Video Unmutes
Viewability % Win/Bid Ratio

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