LinkedIn Ads

LinkedIn Ads

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Name Action Button Clicks (Sponsored InMail)
Ad Format Ad Introduction Text
Ad Unit Clicks (Sponsored InMail) Audience Expansion Enabled
CPC CPM
CTR Campaign Group ID
Campaign Group Name Campaign Name
Campaign Status Campaign Type
Click Destination URI Clicks
Clicks Chargeable Clicks Non-Chargeable
Client CPC (chargeable) Client CPM
Client Cost Client Cost Per Conversion
Comments (Sponsored Updates) Company Page Clicks
Conversion Value Cost Type
Cost per Conversion Created
Creative Image URL Creative Name
Creative Selection Creative Title
Currency Daily Budget
Daily Budget Currency Code Date
Download Clicks End Date
External Website Conversions External Website Post Click Conv.
External Website Post View Conv. Follows
Html Body Impressions
Landing Page Clicks Lead Gen Contact Info Shares (Sponsored InMail)
Lead Gen Interested Clicks (Sponsored InMail) Likes
Locale Country Locale Language
Manage in LinkedIn Name
Objective Type One Click Lead Form Opens
One Click Leads Open Rate (Sponsored InMail)
Opens (Sponsored InMail) Other Engagements
Post Click Conversions Preview
Preview URL Reactions
Sender Id Sender Name
Sender Pic URN Sends
Share URN Shares (Sponsored Updates)
Source Account ID Source Campaign ID
Source Creative ID Source Sponsored InMail Content ID
Spend Spend Currency
Sponsored Account URN Sponsored Update Direct Sponsored?
Start Date Status
Sub Content Sub Content Action
Sub Content AdUnit URN Subject
Text Ad Text Text URL Clicks (Sponsored InMail)
Total Budget Total Budget Currency Code
Total Engagements Type
Updated User Generated Post
Video 100% Completions Video 25% Completions
Video 50% Completions Video 75% Completions
Video Ad Duration Video Full Screen Plays
Video Starts Video Views
View Preview View Rate
View Through Conversions Viral Clicks (Sponsored Updates)
Viral Comment Likes Viral Comments (Sponsored Updates)
Viral Company Page Clicks (Sponsored Updates) Viral Follows (Sponsored Updates)
Viral Impressions (Sponsored Updates) Viral Landing Page Clicks (Sponsored Updates)
Viral Likes (Sponsored Updates) Viral One Click Lead Form Opens
Viral One Click Leads Viral Other Engagements (Sponsored Updates)
Viral Reactions Viral Shares (Sponsored Updates)
Viral Total Engagements (Sponsored Updates) Viral Video 100% Completions
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Full Screen Plays
Viral Video Starts Viral Video Views
eCPV

Account Name Action Button Clicks (Sponsored InMail)
Ad Format Ad Unit Clicks (Sponsored InMail)
Audience Expansion Enabled CPC
CPM CTR
Campaign Group ID Campaign Group Name
Campaign Name Campaign Status
Clicks Clicks Chargeable
Clicks Non-Chargeable Client CPC (chargeable)
Client CPM Client Cost
Client Cost Per Conversion Comments (Sponsored Updates)
Company Page Clicks Conversion Value
Cost Type Cost per Conversion
Creative Selection Currency
Daily Budget Daily Budget Currency Code
Date Download Clicks
End Date External Website Conversions
External Website Post Click Conv. External Website Post View Conv.
Follows Impressions
Landing Page Clicks Lead Gen Contact Info Shares (Sponsored InMail)
Lead Gen Interested Clicks (Sponsored InMail) Likes
Locale Country Locale Language
Manage in LinkedIn Objective Type
One Click Lead Form Opens One Click Leads
Open Rate (Sponsored InMail) Opens (Sponsored InMail)
Other Engagements Post Click Conversions
Reactions Sends
Shares (Sponsored Updates) Source Account ID
Source Campaign ID Spend
Start Date Text URL Clicks (Sponsored InMail)
Total Budget Total Budget Currency Code
Total Engagements Type
Video 100% Completions Video 25% Completions
Video 50% Completions Video 75% Completions
Video Full Screen Plays Video Starts
Video Views View Rate
View Through Conversions Viral Clicks (Sponsored Updates)
Viral Comment Likes Viral Comments (Sponsored Updates)
Viral Company Page Clicks (Sponsored Updates) Viral Follows (Sponsored Updates)
Viral Impressions (Sponsored Updates) Viral Landing Page Clicks (Sponsored Updates)
Viral Likes (Sponsored Updates) Viral One Click Lead Form Opens
Viral One Click Leads Viral Other Engagements (Sponsored Updates)
Viral Reactions Viral Shares (Sponsored Updates)
Viral Total Engagements (Sponsored Updates) Viral Video 100% Completions
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Full Screen Plays
Viral Video Starts Viral Video Views
eCPV

Account Name Action Button Clicks (Sponsored InMail)
Ad Format Ad Introduction Text
Ad Unit Clicks (Sponsored InMail) CPC
CPM CTR
Campaign Group ID Campaign Group Name
Campaign Name Campaign Type
Click Destination URI Clicks
Clicks Chargeable Clicks Non-Chargeable
Client CPC (chargeable) Client CPM
Client Cost Client Cost Per Conversion
Comments (Sponsored Updates) Company Page Clicks
Conversion Value Cost per Conversion
Creative Image URL Creative Name
Creative Title Date
Download Clicks External Website Conversions
External Website Post Click Conv. External Website Post View Conv.
Follows Impressions
Landing Page Clicks Lead Gen Contact Info Shares (Sponsored InMail)
Lead Gen Interested Clicks (Sponsored InMail) Likes
Objective Type One Click Lead Form Opens
One Click Leads Open Rate (Sponsored InMail)
Opens (Sponsored InMail) Other Engagements
Post Click Conversions Preview
Preview URL Reactions
Sends Share URN
Shares (Sponsored Updates) Source Account ID
Source Campaign ID Source Creative ID
Spend Spend Currency
Sponsored Update Direct Sponsored? Status
Text Ad Text Text URL Clicks (Sponsored InMail)
Total Engagements User Generated Post
Video 100% Completions Video 25% Completions
Video 50% Completions Video 75% Completions
Video Ad Duration Video Full Screen Plays
Video Starts Video Views
View Preview View Rate
View Through Conversions Viral Clicks (Sponsored Updates)
Viral Comment Likes Viral Comments (Sponsored Updates)
Viral Company Page Clicks (Sponsored Updates) Viral Follows (Sponsored Updates)
Viral Impressions (Sponsored Updates) Viral Landing Page Clicks (Sponsored Updates)
Viral Likes (Sponsored Updates) Viral One Click Lead Form Opens
Viral One Click Leads Viral Other Engagements (Sponsored Updates)
Viral Reactions Viral Shares (Sponsored Updates)
Viral Total Engagements (Sponsored Updates) Viral Video 100% Completions
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Full Screen Plays
Viral Video Starts Viral Video Views
eCPV

Campaign Name Campaign Type
Created Date
Html Body Name
Objective Type Sender Id
Sender Name Sender Pic URN
Source Account ID Source Campaign ID
Source Creative ID Source Sponsored InMail Content ID
Sponsored Account URN Sub Content
Sub Content Action Sub Content AdUnit URN
Subject Updated

Account Budget Currency Account Budget Ends At
Account Currency Account ID
Account Name Account Serving Status
Account Status Account Type
Account URN Ad Form Account URN
Ad Form Created Date Ad Form Description
Ad Form Headline Ad Form Hidden Field Name
Ad Form Hidden Field Value Ad Form ID
Ad Form Landing URL Ad Form Last Modified
Ad Form Legal Disclaimer Ad Form Locale
Ad Form Privacy Policy Ad Form Question (to viewer)
Ad Form Question ID Ad Form Question Name
Ad Form Question Predefined Field Ad Form Review Info
Ad Form Status Ad Form Thank You Call to Action
Ad Form Thank You Message Ad Form Version Tag
Average CPC (USD) Average CPC (local currency)
Average CPM (USD) Average CPM (local currency)
Average CTR Average Frequency
CPV (USD) CPV (local currency)
Campaign Associated At Campaign Cost Type
Campaign Country Campaign Created Time
Campaign Creative Selection Campaign Daily Budget
Campaign Daily Budget Currency Code Campaign End Date
Campaign Format Campaign Group Allowed Campaign Types
Campaign Group End Date Campaign Group ID
Campaign Group Is Backfilled? Campaign Group Name
Campaign Group Serving Status Campaign Group Start Date
Campaign Group Status Campaign Group Total Budget Amount
Campaign Group Total Budget Currency Campaign Group URN
Campaign ID Campaign Is Audience Expansion Enabled?
Campaign Language Campaign Last Modified Time
Campaign Name Campaign Objective Type
Campaign Optimization Target Type Campaign Pacing Strategy
Campaign Start Date Campaign Status
Campaign Total Budget Campaign Total Budget Currency
Campaign Type Campaign Unit Cost Currency
Campaign Version Tag Card Clicks
Card Impressions Click Conversions
Clicks Clicks to Landing Page
Clicks to LinkedIn Page Comments
Content Landing Page Conversion Attribution Type
Conversion Created Date Conversion ID
Conversion Image Pixel Tag Conversion Last Modified
Conversion Post Click Attribution Window Size Conversion Rate
Conversion Type Conversion URL Rules
Conversion Value Conversion Value (local currency)
Conversion Value Currency Conversion View Through Attribution Window Size
Conversions Cost per Conversion (USD)
Cost per Conversion (local currency) Cost per Lead (USD)
Cost per Lead (local currency) Count
Creative Campaign URN Creative ID
Creative Name Creative Processing State
Creative Reference URN Creative Rejection Reason
Creative Review Status Creative Serving Status
Creative Status Creative Text Ad
Creative Text Ad Title Creative Type
DSC Ad Account (Post) DSC Ad Type (Post)
DSC Name (Post) DSC Status (Post)
Date Domain blocked?
Engagement Rate Follows
Full Screen Plays Impressions
Insight Tag Domain Created Date Insight Tag Domain Last Callback At
Insight Tag Domain Last Modified Is Conversion Enabled?
Is DSC (Post)? Is Post Edited by Author?
Is Reshare Disabled by Author? Is Test Account?
Is Test Campaign Group? Is Test Campaign?
Is Test Creative? Leads
Notified on Campaign Optimization? Notified on Creaive Approval?
Notified on Creative Rejection? Notified on End of Campaign?
Notified on New Features? One Click Form Opens
Other Engagements Post Call-to-Action
Post Commentary Post Content Source
Post Created At Post Description
Post Feed Distribution Post ID
Post Last Modified At Post Lifecycle Stage
Post Published At Post Third Party Distribution Channels
Post Thumbnail Post Visibility
Reach (Approximate) Reactions
Return on Ad Spend Share Activity
Share Client App Share Content Description
Share Content Entity Share Content Location
Share Content Thumbnail URL Share Content Thumbnail Width
Share Content Title Share Created By
Share Created Time Share Description
Share Edited? Share ID
Share Last Modified By Share Last Modified Time
Share Media Category Share Owner
Share Text Share Visible to Guests?
Shares Spent (USD)
Spent (local currency) Sponsored InMail Clicks to Action Button
Sponsored InMail Clicks to Ad Unit Sponsored InMail Contact Info Shares
Sponsored InMail Interested Clicks Sponsored InMail Opens
Sponsored InMail Sends Sponsored InMail Text URL Clicks
Sponsored Update Comment Likes Sponsored Update Likes
Total Engagement Total Social Actions
Valid Work Email Leads Video 25% Completion Rate
Video 25% Completions Video 50% Completion Rate
Video 50% Completions Video 75% Completion Rate
Video 75% Completions Video Completion Rate
Video Completions Video Starts
Video Views View Conversions
View Rate Viral Card Clicks
Viral Card Impressions Viral Click Conversions
Viral Clicks Viral Clicks to Landing Page
Viral Conversions Viral Full Screen Plays
Viral Impressions Viral One Click Form Opens
Viral One Click Leads Viral Other Engagements
Viral Reactions Viral Shares
Viral Sponsored Update Comment Likes Viral Sponsored Update Comments
Viral Sponsored Update Company Page Clicks Viral Sponsored Update Follows
Viral Sponsored Update Likes Viral Sponsored Update Total Engagements
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Completions
Viral Video Starts Viral Video Views
Viral View Conversions

Account Budget Currency Account Budget Ends At
Account Currency Account ID
Account Serving Status Account Status
Account Type Average CPC (USD)
Average CPC (local currency) Average CPM (USD)
Average CPM (local currency) Average CTR
Average Frequency CPV (USD)
CPV (local currency) Card Clicks
Card Impressions Click Conversions
Clicks Clicks to Landing Page
Clicks to LinkedIn Page Comments
Conversion Rate Conversion Value (local currency)
Conversions Cost per Conversion (USD)
Cost per Conversion (local currency) Cost per Lead (USD)
Cost per Lead (local currency) Date
Engagement Rate Follows
Full Screen Plays Impressions
Is Test Account? Leads
Notified on Campaign Optimization? Notified on Creaive Approval?
Notified on Creative Rejection? Notified on End of Campaign?
Notified on New Features? One Click Form Opens
Other Engagements Reach (Approximate)
Reactions Return on Ad Spend
Shares Spent (USD)
Spent (local currency) Sponsored InMail Clicks to Action Button
Sponsored InMail Clicks to Ad Unit Sponsored InMail Contact Info Shares
Sponsored InMail Interested Clicks Sponsored InMail Opens
Sponsored InMail Sends Sponsored InMail Text URL Clicks
Sponsored Update Comment Likes Sponsored Update Likes
Total Engagement Total Social Actions
Valid Work Email Leads Video 25% Completion Rate
Video 25% Completions Video 50% Completion Rate
Video 50% Completions Video 75% Completion Rate
Video 75% Completions Video Completion Rate
Video Completions Video Starts
Video Views View Conversions
View Rate Viral Card Clicks
Viral Card Impressions Viral Click Conversions
Viral Clicks Viral Clicks to Landing Page
Viral Conversions Viral Full Screen Plays
Viral Impressions Viral One Click Form Opens
Viral One Click Leads Viral Other Engagements
Viral Reactions Viral Shares
Viral Sponsored Update Comment Likes Viral Sponsored Update Comments
Viral Sponsored Update Company Page Clicks Viral Sponsored Update Follows
Viral Sponsored Update Likes Viral Sponsored Update Total Engagements
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Completions
Viral Video Starts Viral Video Views
Viral View Conversions

Account Budget Currency Account Budget Ends At
Account Currency Account ID
Account Name Account Serving Status
Account Status Account Type
Account URN Average CPC (USD)
Average CPC (local currency) Average CPM (USD)
Average CPM (local currency) Average CTR
Average Frequency CPV (USD)
CPV (local currency) Campaign Cost Type
Campaign Country Campaign Created Time
Campaign Creative Selection Campaign Daily Budget Currency Code
Campaign End Date Campaign Format
Campaign Group URN Campaign ID
Campaign Is Audience Expansion Enabled? Campaign Language
Campaign Last Modified Time Campaign Name
Campaign Objective Type Campaign Optimization Target Type
Campaign Pacing Strategy Campaign Start Date
Campaign Status Campaign Total Budget Currency
Campaign Type Campaign Unit Cost Currency
Campaign Version Tag Card Clicks
Card Impressions Click Conversions
Clicks Clicks to Landing Page
Clicks to LinkedIn Page Comments
Conversion Rate Conversion Value (local currency)
Conversions Cost per Conversion (USD)
Cost per Conversion (local currency) Cost per Lead (USD)
Cost per Lead (local currency) Creative Campaign URN
Creative ID Creative Name
Creative Processing State Creative Reference URN
Creative Rejection Reason Creative Review Status
Creative Serving Status Creative Status
Creative Text Ad Creative Text Ad Title
Creative Type Date
Engagement Rate Follows
Full Screen Plays Impressions
Is Test Account? Is Test Campaign?
Is Test Creative? Leads
Notified on Campaign Optimization? Notified on Creaive Approval?
Notified on Creative Rejection? Notified on End of Campaign?
Notified on New Features? One Click Form Opens
Other Engagements Reach (Approximate)
Reactions Return on Ad Spend
Shares Spent (USD)
Spent (local currency) Sponsored InMail Clicks to Action Button
Sponsored InMail Clicks to Ad Unit Sponsored InMail Contact Info Shares
Sponsored InMail Interested Clicks Sponsored InMail Opens
Sponsored InMail Sends Sponsored InMail Text URL Clicks
Sponsored Update Comment Likes Sponsored Update Likes
Total Engagement Total Social Actions
Valid Work Email Leads Video 25% Completion Rate
Video 25% Completions Video 50% Completion Rate
Video 50% Completions Video 75% Completion Rate
Video 75% Completions Video Completion Rate
Video Completions Video Starts
Video Views View Conversions
View Rate Viral Card Clicks
Viral Card Impressions Viral Click Conversions
Viral Clicks Viral Clicks to Landing Page
Viral Conversions Viral Full Screen Plays
Viral Impressions Viral One Click Form Opens
Viral One Click Leads Viral Other Engagements
Viral Reactions Viral Shares
Viral Sponsored Update Comment Likes Viral Sponsored Update Comments
Viral Sponsored Update Company Page Clicks Viral Sponsored Update Follows
Viral Sponsored Update Likes Viral Sponsored Update Total Engagements
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Completions
Viral Video Starts Viral Video Views
Viral View Conversions

Account Budget Currency Account Budget Ends At
Account Currency Account ID
Account Name Account Serving Status
Account Status Account Type
Ad Form Account URN Ad Form Created Date
Ad Form Description Ad Form Headline
Ad Form Hidden Field Name Ad Form Hidden Field Value
Ad Form ID Ad Form Landing URL
Ad Form Last Modified Ad Form Legal Disclaimer
Ad Form Locale Ad Form Privacy Policy
Ad Form Question (to viewer) Ad Form Question ID
Ad Form Question Name Ad Form Question Predefined Field
Ad Form Review Info Ad Form Status
Ad Form Thank You Call to Action Ad Form Thank You Message
Ad Form Version Tag Count
Is Test Account? Notified on Campaign Optimization?
Notified on Creaive Approval? Notified on Creative Rejection?
Notified on End of Campaign? Notified on New Features?

Account Budget Currency Account Budget Ends At
Account Currency Account ID
Account Name Account Serving Status
Account Status Account Type
Account URN Average CPC (USD)
Average CPC (local currency) Average CPM (USD)
Average CPM (local currency) Average CTR
Average Frequency CPV (USD)
CPV (local currency) Campaign Cost Type
Campaign Country Campaign Created Time
Campaign Creative Selection Campaign Daily Budget
Campaign Daily Budget Currency Code Campaign End Date
Campaign Format Campaign Group Allowed Campaign Types
Campaign Group End Date Campaign Group ID
Campaign Group Is Backfilled? Campaign Group Name
Campaign Group Serving Status Campaign Group Start Date
Campaign Group Status Campaign Group Total Budget Currency
Campaign Group URN Campaign ID
Campaign Is Audience Expansion Enabled? Campaign Language
Campaign Last Modified Time Campaign Objective Type
Campaign Optimization Target Type Campaign Pacing Strategy
Campaign Start Date Campaign Status
Campaign Total Budget Campaign Total Budget Currency
Campaign Type Campaign Unit Cost Currency
Campaign Version Tag Card Clicks
Card Impressions Click Conversions
Clicks Clicks to Landing Page
Clicks to LinkedIn Page Comments
Conversion Rate Conversion Value (local currency)
Conversions Cost per Conversion (USD)
Cost per Conversion (local currency) Cost per Lead (USD)
Cost per Lead (local currency) Date
Engagement Rate Follows
Full Screen Plays Impressions
Is Test Account? Is Test Campaign Group?
Is Test Campaign? Leads
Notified on Campaign Optimization? Notified on Creaive Approval?
Notified on Creative Rejection? Notified on End of Campaign?
Notified on New Features? One Click Form Opens
Other Engagements Reach (Approximate)
Reactions Return on Ad Spend
Shares Spent (USD)
Spent (local currency) Sponsored InMail Clicks to Action Button
Sponsored InMail Clicks to Ad Unit Sponsored InMail Contact Info Shares
Sponsored InMail Interested Clicks Sponsored InMail Opens
Sponsored InMail Sends Sponsored InMail Text URL Clicks
Sponsored Update Comment Likes Sponsored Update Likes
Total Engagement Total Social Actions
Valid Work Email Leads Video 25% Completion Rate
Video 25% Completions Video 50% Completion Rate
Video 50% Completions Video 75% Completion Rate
Video 75% Completions Video Completion Rate
Video Completions Video Starts
Video Views View Conversions
View Rate Viral Card Clicks
Viral Card Impressions Viral Click Conversions
Viral Clicks Viral Clicks to Landing Page
Viral Conversions Viral Full Screen Plays
Viral Impressions Viral One Click Form Opens
Viral One Click Leads Viral Other Engagements
Viral Reactions Viral Shares
Viral Sponsored Update Comment Likes Viral Sponsored Update Comments
Viral Sponsored Update Company Page Clicks Viral Sponsored Update Follows
Viral Sponsored Update Likes Viral Sponsored Update Total Engagements
Viral Video 25% Completions Viral Video 50% Completions
Viral Video 75% Completions Viral Video Completions
Viral Video Starts Viral Video Views
Viral View Conversions

Account Budget Currency Account Budget Ends At
Account Currency Account ID
Account Name Account Serving Status
Account Status Account Type
Average CPC (USD) Average CPC (local currency)
Average CPM (USD) Average CPM (local currency)
Average CTR Average Frequency
CPV (USD) CPV (local currency)
Campaign Group Allowed Campaign Types Campaign Group End Date
Campaign Group ID Campaign Group Is Backfilled?
Campaign Group Serving Status Campaign Group Start Date
Campaign Group Status Campaign Group Total Budget Amount
Campaign Group Total Budget Currency Card Clicks
Card Impressions Click Conversions
Clicks Clicks to Landing Page
Clicks to LinkedIn Page Comments
Conversion Rate Conversion Value (local currency)
Conversions Cost per Conversion (USD)
Cost per Conversion (local currency) Cost per Lead (USD)
Cost per Lead (local currency) Date
Engagement Rate Follows
Full Screen Plays Impressions
Is Test Account? Is Test Campaign Group?
Leads Notified on Campaign Optimization?
Notified on Creaive Approval? Notified on Creative Rejection?
Notified on End of Campaign? Notified on New Features?
One Click Form Opens Other Engagements
Reach (Approximate) Reactions
Return on Ad Spend Shares
Spent (USD) Spent (local currency)
Sponsored InMail Clicks to Action Button Sponsored InMail Clicks to Ad Unit
Sponsored InMail Contact Info Shares Sponsored InMail Interested Clicks
Sponsored InMail Opens Sponsored InMail Sends
Sponsored InMail Text URL Clicks Sponsored Update Comment Likes
Sponsored Update Likes Total Engagement
Total Social Actions Valid Work Email Leads
Video 25% Completion Rate Video 25% Completions