Google Ads Display

Google Ads Display

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

% New Sessions Account Currency Code
Account ID Account Name
Account Time Zone Active View Viewable CTR
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad (Headline) Ad Event Type
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Ad ID Ad Label IDs
Ad Labels Ad Network
Ad Preview Ad State
Ad Strength Ad Tracking URL Template
Ad Type Adjusted Content Impression Share
Adjusted Content Impression Share 10 Percent Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share Old Adjusted Display Impression Share
Adjusted Search Click Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old Adwords Metro ID
Age Range Age Range State
All Conv. All Conv. Rate
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) All conv. value / cost
App Final URL Asset ID
Asset ID at Google Ads Asset Name
Asset Sub Type Asset Type
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Mobile Friendly Clicks Rate Average Valid AMP Click Rate
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. Bounce Rate Avg. CPC
Avg. CPM Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (budget)
Avg. Daily Display Lost IS (rank) Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Avg. Daily Search Lost IS (budget)
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Bid adj.
Bidding Strategy Brand
Budget Id Budget Period
CTR CVR
Call ad business name Call ad call tracking enabled?
Call ad conversion action Call ad conversion behavior
Call ad disable call conversion? Call ad phone number verification URL
Call-only ad phone number Campaign
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Network(s)
Campaign Optimization Score Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Canonical Name
Category (1st level) Category (2nd level)
Category (3rd level) Category (4th level)
Category (5th level) City
City (User location) Click Type
Clicks Client All Conv. Value / Cost
Client Avg. Daily Cost Client Cost
Client Cost / All Conv. Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Content Lost IS (rank) Conv. Value
Conv. value (by conv. time) Conv. value (current model)
Conversion Action ID Conversion Action Name
Conversion Adjustment Conversion Category
Conversion Name Conversion Rate
Conversion Source Conversion Tracker ID
Conversions Conversions (by conv. time)
Conversions (current model) Cost
Cost / All Conv. Cost / all conv.
Cost Per All Conv. Cost Per Conversion
Cost Per View-Through Conversion Country
Country / Territory Country / Territory (User location)
Criteria Criteria ID
Criteria Name Criteria Type
Cross-Device Conv. Cross-Device Conversions
Cross-device conv. Currency
Custom Parameter Custom label 0
Custom label 1 Custom label 2
Custom label 3 Custom label 4
Customer Descriptive Name Customer Name
Customer Optimization Score Daily Budget
Date Days to Conversion
Days to Conversion or Adjustment Default max. CPC
Description Description 1
Description 1 Asset ID Description 2
Description 2 Asset ID Description Line 1
Description Line 2 Device
Display URL Domain
End Date Engagement Rate
Engagements Enhanced CPV Enabled
Enhanced Cpc Enabled Example of responsive display ad marketing image
Example of responsive display ad square logo Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video preview URL
Example of responsive display ad video title Example of returned responsive display ad logo
Expanded Final URL Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Extension (upgraded)
Final URL First Page CPC
Gender Gender State
Gmail Clicks to Website Gmail Forwards
Gmail Saves Headline 1
Headline 1 Asset ID Headline 2
Headline 2 Asset ID Height
Hour of Day Household Income
ID Image Ad Preview
Image Preview Image Preview Link
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interaction Types Interactions
Interactions Rate Invalid Click Rate
Invalid Clicks Is Budget Explicitly Shared
Is Negative Is negative
Is targeting location? Item Id
Keyword Keyword / Placement
Keyword ID Keyword Label IDs
Keyword Labels Keyword/Placement destination URL
Language Location ID
Location Type Long Headline
MC ID Match type
Max CPC source Max CPM Source
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Max. CPV Max. CPV Source
Metro (Geo data) Metro (User location)
Metro area Mobile Final URL
Mobile Speed Score Month
Most Specific Location Most Specific Location Canonical Name
Most Specific Location ID Most Specific Location Name
Name Network
Pages / session Parental Status
Parental Status State Partition Type
Path1 Path2
Phone calls Phone impressions
Placement Placement Display Name
Placement State Placement Type
Possible Content Impressions Possible Display Impressions
Possible Search Impressions Post Click Quality Score
Postal Code (User location) Product Partition ID
Product Title Product type (1st level)
Product type (2nd level) Product type (3rd level)
Product type (4th level) Product type (5th level)
Quality Score Quarter
Region Region (User location)
Relative CTR% Resource
Resource Name Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Review State Search (Absolute Top) IS
Search (Top) IS Search Exact Match Impression Share
Served Assets Details Serving Status
Short Headline Source
Start Date Status
Store ID Summary Daily Budget
Target Type Target URL
Time Zone Top of Page CPC
Topic Total Calls
Total Conv. Value / cost Total Impressions
Total conv. value Tracking Template
Trueview Video Views Type
URL Unexpanded Final URL
User List ID User List Name
Value / All Conv. Value / Conv
Value / Conv. Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Value Per Conv
Video Preview Video Preview Link
Video View Rate Video Views
View Through Conv. View in search results
View-through conv. Week
Width

Account ID Account Name
Active View Viewable CTR Active View measurable cost
Active View measurable impr. Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversions Conversions (by conv. time)
Cost Cost Per All Conv.
Cross-device conv. Currency
Date Engagements
Final URL Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impr. (Absolute Top) % Impr. (Top) %
Impressions Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Time Zone
Total conv. value User List ID
User List Name Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.

Account ID Account Name
Active View Viewable CTR Active View avg. CPM
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group State
Ad Group Tracking URL Template All Conv.
All conv. (by conv. time) All conv. value (by conv. time)
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience Audience ID
Audience State Audience Type
Avg. CPC Avg. CPM
Avg. Client CPC Avg. Client CPM
Avg. Daily Cost CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost / All Conv. Cross-device conv.
Currency Date
Device Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Interactions
Max. CPC Max. CPC Source
Max. CPM Max. CPM Source
Mobile Final URL Time Zone
Total Impressions Total conv. value
User List ID User List Name
Value / Conv. (by conv. time) Value / all conv. (by conv. time)

Account ID Account Name
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Conv. Value
Conv. value (by conv. time) Conversion Action ID
Conversion Action Name Conversion Category
Conversions Conversions (by conv. time)
Cross-Device Conversions Currency
Date Network
Time Zone Value / All Conv.
Value / Conv Value / Conv. (by conv. time)
Value / all conv. (by conv. time) View Through Conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID Ad Group Label IDs
Ad Group Labels Ad Group Status
Ad Group Tracking URL Template Ad Group Type
Adjusted Content Impression Share Adjusted Content Impression Share 10 Percent
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share Old
Adjusted Display Impression Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old All Conv.
All Conv. Rate All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (rank)
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type CTR
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Start Date
Campaign State Campaign Subtype
Campaign Tracking URL Template Campaign Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Content Lost IS (rank)
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Default max. CPC Engagements
Gmail Clicks to Website Gmail Forwards
Gmail Saves Impr. (Absolute Top) %
Impr. (Top) % Impressions
Interactions Max. CPM
Max. CPV Network
Pages / session Phone calls
Phone impressions Possible Content Impressions
Possible Display Impressions Possible Search Impressions
Relative CTR% Search (Absolute Top) IS
Search (Top) IS Time Zone
Total Calls Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Video View Rate Video Views
View-through conv.

Account ID Account Name
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad Group
Ad Group ID All Conv.
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) Avg. CPC
Avg. CPM Avg. Client CPC
Avg. Client CPM Avg. Daily Cost
CTR Campaign End Date
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Click Type
Clicks Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Conv. value (by conv. time) Conversion Rate
Conversions Conversions (by conv. time)
Cost Cost Per Conversion
Cost Per View-Through Conversion Cross-device conv.
Currency Date
Device Gmail Clicks to Website
Gmail Forwards Gmail Saves
Interactions Time Zone
Total Impressions Total conv. value
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
View-through conv.

% New Sessions Account ID
Account Name Active View Viewable CTR
Active View measurable cost Active View measurable impr.
Active View viewable impressions Ad (Headline)
Ad Group Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Tracking URL Template
Ad ID Ad Label IDs
Ad Labels Ad Preview
Ad State Ad Strength
Ad Tracking URL Template Ad Type
All Conv. All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
App Final URL Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPM
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Daily Cost Avg. session duration
CTR Call ad business name
Call ad call tracking enabled? Call ad conversion action
Call ad conversion behavior Call ad disable call conversion?
Call ad phone number verification URL Call-only ad phone number
Campaign End Date Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Tracking URL Template
Campaign Type Clicks
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Conv. value (by conv. time)
Conversion Rate Conversions
Conversions (by conv. time) Cost
Cost Per Conversion Cost Per View-Through Conversion
Cross-device conv. Currency
Date Description
Description Line 1 Description Line 2
Display URL Engagements
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video preview URL Example of responsive display ad video title
Example of returned responsive display ad logo Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Final URL
Gmail Clicks to Website Gmail Forwards
Gmail Saves Headline 1
Headline 2 Image Ad Preview
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Impressions
Interactions Long Headline
Mobile Final URL Network
Pages / session Path1
Path2 Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Short Headline Time Zone
Total conv. value Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Video View Rate
Video Views View-through conv.