Facebook Ads

Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Account ID
Account Spending Limit Action Type
Ad Ad Body
Ad ID Ad Set
Ad Set End Date Ad Set ID
Ad Set Start Date Ad Sets Lifetime Budget
Ad Status Address
Adds Payment Info Adds To Cart
Adds To Wishlist Age
Age Max Age Min
Age Range App Installs Conversion Value
App Uses Conversion Value Attentive Impressions
Attentive Impressions Conversion Value Attribution Setting
Avg. Daily Ad Reach Avg. Daily Frequency
Behaviors Billing Event
Blocked Messaging Conversations Buying Type
CIFP (Internal) CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Call To Action Type Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Card Name
Check-ins Check-ins Conversion Value
Checkouts Initiated Cities
Clicks Clicks to Play Video Conversion Value
Client Client CPA*
Client CPC Client CPC (Cost per Link Click)
Client CPM Client Cost
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Video 10s Watched
Client Cost per Website Conversion Client Cost per Website Lead
College Years Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Conversion Rate Ranking Conversion Rate Ranking MTD
Conversion Type Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Count
Countries Country
Created Date Created Time
Credit Spends Credit Spends Conversion Value
Currency Custom Audiences
Custom Conversion Custom Conversion ID
Custom Event Type Custom Pixel Event
Custom Pixel Event Value DMA
Daily Budget Date
Description Desktop App Installs
Desktop App Uses Desktop Preview
Desktop Preview URL Destination URL
Device Platform Dynamic Creative Body
Dynamic Creative Destination URL Education Level
Effective Object Story ID Effective Object Story URL
Email Employers
End Date Engagement Rate Ranking
Engagement Rate Ranking MTD Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Family Status First & Last Name
First Name Full Name
Game Plays Game Plays Conversion Value
Gender Gift Sale
Gift Sale Conversion Value Headline
Home Value ID
Image Impression Device
Impressions Income
Industries Initiates Checkout
Inline Post Engagement Interested In
Interests Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Landing Page Views
Last Name Lead ID
Leads Leads (Form) Conversion Value
Life Events Lifetime Budget
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Majors Messaging Conversations Started
Meta Add To Cart Meta Checkouts Initiated
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Applications Submitted
Mobile App Applications Submitted Value Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value Mobile App Checkouts Initiated
Mobile App Contacts Mobile App Contacts Value
Mobile App Content Views Mobile App Credits Spent
Mobile App Donations Mobile App Donations Value
Mobile App Installs Mobile App Installs Click Attribution
Mobile App Installs Conversion Value Mobile App Installs View Attribution
Mobile App Location Searches Mobile App Location Searches Value
Mobile App Products Customized Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution Mobile App Purchase Installs View Attribution
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Mobile App Subscriptions Mobile App Subscriptions Value
Mobile App Trials Started Mobile App Trials Started Value
Mobile Preview Mobile Preview URL
Name New Messaging Conversations
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Applications Submitted
Offline Applications Submitted Value Offline Appointments Scheduled
Offline Appointments Scheduled Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Contacts
Offline Contacts Value Offline Donations
Offline Donations Value Offline Lead
Offline Leads Conversion Value Offline Location Searches
Offline Location Searches Value Offline Other Conversion
Offline Other Conversion Value Offline Products Customized
Offline Products Customized Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value Offline Subscriptions
Offline Subscriptions Value Offline Trials Started
Offline Trials Started Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks PUrl (Internal)
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Phone Number Photo Views
Photo Views Conversion Value Platform
Platform Position Positions
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Saves Post Shares
Post Shares Conversion Value Product
Product ID Publisher Platform
Purchases Purchases Conversion Value
Quality Ranking Quality Ranking MTD
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach Lifetime
Reach MTD Region
Relationship Relationship Status
Schools Searches
Social Spend Spend
Start Date Status
Story Ad Preview Story Ad Preview URL
Text Thumbnail URL
Total Total Ad Reach
Total Applications Submitted Total Applications Submitted Value
Total Appointments Scheduled Total Appointments Scheduled Value
Total Contacts Total Contacts Value
Total Custom Conversions Total Donations
Total Donations Value Total Location Searches
Total Location Searches Value Total Products Customized
Total Products Customized Value Total Purchases
Total Purchases Conversion Value Total Subscriptions
Total Subscriptions Value Total Trials Started
Total Trials Started Value Type
URL URL Parameters
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Updated Date User Ad Clusters
Users Targeted Value
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Plays
Video Thruplay Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Add of Payment Info Click Attribution Website Add of Payment Info View Attribution
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Applications Submitted Website Applications Submitted Value
Website Appointments Scheduled Website Appointments Scheduled Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Contacts Website Contacts Value
Website Content Views Conversion Value Website Donations
Website Donations Value Website Key Page Views)
Website Leads Conversion Value Website Location Searches
Website Location Searches Value Website Products Customized
Website Products Customized Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value
Website Subscriptions Website Subscriptions Value
Website Trials Started Website Trials Started Value
Website URL

Account Account ID
Action Type Ad
Ad ID Ad Set
Ad Set ID Billing Event
Buying Type Campaign
Campaign ID Client
Conversion Type Count
Custom Event Type Date
Description Objective
Optimization Goal Platform
Status Value

Action Type Ad Set
Ad Set ID Billing Event
Campaign Campaign ID
Count Date
Objective Optimization Goal

Ad Ad ID
Ad Set Ad Set ID
Age Range Billing Event
Campaign Campaign ID
Cities Client
Countries Date
Desktop Preview Desktop Preview URL
Gender Mobile Preview
Mobile Preview URL Objective
Optimization Goal Relationship
Story Ad Preview Story Ad Preview URL

Account Account ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Attribution Setting Avg. Daily Ad Reach
Avg. Daily Frequency Billing Event
Buying Type CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Campaign Campaign ID
Canvas Avg. View Percent Canvas Avg. View Time
Check-ins Check-ins Conversion Value
Clicks Clicks to Play Video Conversion Value
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Daily Budget Date
Desktop App Installs Desktop App Uses
End Date Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Lifetime Budget Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Photo Views Photo Views Conversion Value
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Reach MTD Searches
Social Spend Spend
Start Date Status
Total Ad Reach Total Custom Conversions
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Users Targeted Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Ad Body
Ad ID Ad Set
Ad Set End Date Ad Set ID
Ad Set Start Date Adds Payment Info
Adds To Cart Adds To Wishlist
Age Max Age Min
Age Range App Installs Conversion Value
App Uses Conversion Value Attentive Impressions
Attentive Impressions Conversion Value Avg. Daily Ad Reach
Avg. Daily Frequency Behaviors
Billing Event Blocked Messaging Conversations
Buying Type CIFP (Internal)
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Checkouts Initiated
Cities Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead College Years
Commerce Adds to Cart Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Commerce Messages to Buy Conversion Value
Commerce Product Views Commerce Product Views Conversion Value
Commerce Purchases Commerce Purchases Conversion Value
Completed Registration Conversion Rate Ranking
Conversion Rate Ranking MTD Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Countries
Credit Spends Credit Spends Conversion Value
Custom Audiences Custom Pixel Event
Custom Pixel Event Value Date
Desktop App Installs Desktop App Uses
Desktop Preview Desktop Preview URL
Destination URL Dynamic Creative Body
Dynamic Creative Destination URL Education Level
Employers Engagement Rate Ranking
Engagement Rate Ranking MTD Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Family Status Game Plays
Game Plays Conversion Value Gender
Gift Sale Gift Sale Conversion Value
Home Value Impressions
Income Industries
Inline Post Engagement Interested In
Interests Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Life Events
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Majors Messaging Conversations Started
Meta Add To Cart Meta Checkouts Initiated
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Applications Submitted
Mobile App Applications Submitted Value Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value Mobile App Checkouts Initiated
Mobile App Contacts Mobile App Contacts Value
Mobile App Content Views Mobile App Credits Spent
Mobile App Donations Mobile App Donations Value
Mobile App Installs Mobile App Installs Click Attribution
Mobile App Installs Conversion Value Mobile App Installs View Attribution
Mobile App Location Searches Mobile App Location Searches Value
Mobile App Products Customized Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution Mobile App Purchase Installs View Attribution
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Mobile App Subscriptions Mobile App Subscriptions Value
Mobile App Trials Started Mobile App Trials Started Value
Mobile Preview Mobile Preview URL
New Messaging Conversations Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Applications Submitted Offline Applications Submitted Value
Offline Appointments Scheduled Offline Appointments Scheduled Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Contacts Offline Contacts Value
Offline Donations Offline Donations Value
Offline Lead Offline Leads Conversion Value
Offline Location Searches Offline Location Searches Value
Offline Other Conversion Offline Other Conversion Value
Offline Products Customized Offline Products Customized Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
Offline Subscriptions Offline Subscriptions Value
Offline Trials Started Offline Trials Started Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
PUrl (Internal) Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Positions
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Saves Post Shares
Post Shares Conversion Value Purchases
Quality Ranking Quality Ranking MTD
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach MTD
Relationship Status Schools
Searches Social Spend
Spend Status
Story Ad Preview Story Ad Preview URL
Thumbnail URL Total Ad Reach
Total Applications Submitted Total Applications Submitted Value
Total Appointments Scheduled Total Appointments Scheduled Value
Total Contacts Total Contacts Value
Total Custom Conversions Total Donations
Total Donations Value Total Location Searches
Total Location Searches Value Total Products Customized
Total Products Customized Value Total Purchases
Total Purchases Conversion Value Total Subscriptions
Total Subscriptions Value Total Trials Started
Total Trials Started Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks User Ad Clusters
Users Targeted Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Add of Payment Info Click Attribution
Website Add of Payment Info View Attribution Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Applications Submitted
Website Applications Submitted Value Website Appointments Scheduled
Website Appointments Scheduled Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Contacts
Website Contacts Value Website Content Views Conversion Value
Website Donations Website Donations Value
Website Key Page Views) Website Leads Conversion Value
Website Location Searches Website Location Searches Value
Website Products Customized Website Products Customized Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value Website Subscriptions
Website Subscriptions Value Website Trials Started
Website Trials Started Value

Account Account ID
Action Type Ad
Ad ID Ad Set
Ad Set ID Billing Event
Buying Type Campaign
Campaign ID Count
Date Objective
Optimization Goal Status

Account Account ID
Account Spending Limit Ad Sets Lifetime Budget
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Buying Type CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Campaign Campaign ID
Canvas Avg. View Percent Canvas Avg. View Time
Check-ins Check-ins Conversion Value
Clicks Clicks to Play Video Conversion Value
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Created Date Credit Spends
Credit Spends Conversion Value Currency
Daily Budget Date
Desktop App Installs Desktop App Uses
End Date Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Lifetime Budget Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Post Comments
Post Comments Conversion Value Post Dwells
Post Dwells Conversion Value Post Engagement
Post Full Views Post Reactions
Post Reactions Conversion Value Post Shares
Post Shares Conversion Value Purchases
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach Lifetime
Reach MTD Searches
Social Spend Spend
Start Date Status
Total Ad Reach Total Custom Conversions
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Updated Date Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Ad Body
Ad ID Ad Set
Ad Set ID Ad Status
Billing Event Buying Type
Call To Action Type Campaign
Campaign ID Date
Destination URL Effective Object Story ID
Effective Object Story URL Headline
Landing Page Name
Objective Optimization Goal
Status Thumbnail URL
Type URL Parameters

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Billing Event Campaign
Campaign ID Client
Custom Conversion Custom Conversion ID
Date Objective
Optimization Goal Total
Value

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPC Client CPC (Cost per Link Click)
Client CPM Client Cost
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Video 10s Watched
Client Cost per Website Conversion Client Cost per Website Lead
Commerce Adds to Cart Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Commerce Messages to Buy Conversion Value
Commerce Product Views Commerce Product Views Conversion Value
Commerce Purchases Commerce Purchases Conversion Value
Completed Registration Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Country
Credit Spends Credit Spends Conversion Value
DMA Date
Desktop App Installs Desktop App Uses
Est. Commerce Actions Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value Est. Offline Actions
Est. Offline Actions Conversion Value Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate Event Responses
Event Responses Conversion Value Game Plays
Game Plays Conversion Value Gift Sale
Gift Sale Conversion Value Impressions
Inline Post Engagement Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Photo Views Photo Views Conversion Value
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Searches Social Spend
Spend Status
Total Ad Reach Total Purchases
Total Purchases Conversion Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value Website Key Page Views)
Website Leads Conversion Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Device Platform
Est. Commerce Actions Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value Est. Offline Actions
Est. Offline Actions Conversion Value Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate Event Responses
Event Responses Conversion Value Game Plays
Game Plays Conversion Value Gift Sale
Gift Sale Conversion Value Impression Device
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Checkouts Initiated
Mobile App Content Views Mobile App Credits Spent
Mobile App Installs Mobile App Installs Conversion Value
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Lead
Offline Leads Conversion Value Offline Other Conversion
Offline Other Conversion Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Platform
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Searches Social Spend
Spend Status
Total Ad Reach Total Purchases
Total Purchases Conversion Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Name Objective
On-Facebook Leads Optimization Goal
Post Engagement Purchases
Purchases Conversion Value Spend
Total Ad Reach

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Text
Total Ad Reach

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Text
Total Ad Reach

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Image
Impressions Initiates Checkout
Landing Page Views Link Clicks
Link Clicks from Actions Name
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Total Ad Reach
URL

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Text
Total Ad Reach