Marketing Reporting: Making the Most of Your Data

Marketing Reporting


July 25, 2023

As a marketer, you know that data is everything. Data helps you understand your customers, personalize your outreach, and make informed decisions about marketing campaigns. But with so much data available, it can be overwhelming to present metrics in a way that’s both accurate and easy to understand. That's where an automated reporting platform comes in handy.

TapClicks with Google Sheets Customizable Reports example

Why is Marketing Reporting Important?

Marketing reporting is the process of compiling data from all marketing channels and presenting it in a visually engaging format. This can then be sent to your team, manager, and clients to help them understand changes and updates in your company’s data. Marketing reporting should measure progress and identify areas of opportunity and improvement to help meet your company’s marketing goals.

Why is Marketing Reporting Important?

When it comes to data, it can often be challenging to see the forest from the trees. Marketing reporting offers an opportunity for companies to compile their marketing metrics into visually engaging reports and understand which campaigns are performing well, and those that are not.

After all, marketing is a hefty financial expense, so it’s important to show its return on investment both to your team, manager, and clients. Marketing reporting offers the opportunity for companies to compile their marketing data and assess which campaigns are performing well (and those that are not).

Without marketing reporting, it can be easy for companies to blindly put ad dollars into unsuccessful campaigns and neglect those that are succeeding. For this reason, it is absolutely essential to make marketing reporting a core part of your team’s day-to-day operations and workflow.


How to Eliminate the Tedious Task of Manually Pulling Data Into Marketing Reports

Put simply, reporting is a nightmare for most marketers. Many spend hours (if not days) each month aggregating data into spreadsheets and then breaking down the information into a visually compelling format for their clients and team. Although critical to marketing functions, marketers simply can’t spend the entire day creating reports. That’s where using an automated platform like TapClicks can help.

TapClicks Aggregates Data from All Marketing Channels into Visually Engaging, Easy to Read Reports

With preset KPIs to get you started, you can include important metrics from all of your company’s marketing channels, making creating custom reports in TapClicks simple and easy. You only have to create a report once and your data will automatically be updated.

Choose from a Range of Beautiful Report Templates

It's essential to give your clients clear and concise marketing reporting. This helps them understand the return on investment on their marketing spend. The best marketing reporting keeps content concise, includes the results upfront, and clearly outlines and describes the negative results. Strong marketing reports also include section headers and relevant visuals to create a compelling story.

TapClicks offers three report types: 

  • Freehand Templates
  • Design Templates
  • Report Templates

If you already have an established reporting structure and design, freehand templates offer creative reign to implement your own format. If you have the data but don’t have a report template, we’ll create one for you with our design templates. If you don’t have data and you don’t have a report template, we’ll provide both with our report templates.

TapClicks Reporting Templates

Examples of our report templates:

Example of TapClicks Report Templates

Key Takeaways

Marketing reporting is a crucial part of any marketer's toolkit. Done properly, it turns your raw marketing data into an action plan so you can make informed decisions about where to focus your efforts. With an automated reporting platform like TapClicks, it's never been easier to stay on top of your marketing performance and make the most of your data.

Get started with a 14-day free trial today >