Analyze with tapAnalytics

Analyze the performance of your marketing.

Improve your team’s responsiveness by identifying issues and capitalizing on opportunities for optimization.

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Marketing analytics visibility across your company

Analytics dashboard to enable swift decisions from proactive insights

Over 200 native API-based connectors

simple marketing dashboard

All your marketing campaigns under one roof. Keep tabs on your data.

TapClicks offers the most data points and native marketing integrations period. The result is a single place for all your marketing analytics to live. No more logging into dozens of separate tools for an overview or an update.

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Scoring and Comparisons

Helps you scan and see quickly how your campaigns are pacing, where to prioritize changes, and where to share the good news stories.

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dashboard scoring example
example custom calculations icon

Calculations and Custom Metrics

We know that a lot of us have custom calculations and metrics that we use to show the value of our business, our KPIs to our stakeholders, and the like. Easily recreate these for analysis and visualization within TapAnalytics with a couple clicks of a button.

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Categories and Channel Grouping

The ability to group your Tools and combine your data through Categories – Run both Google Adwords and Bing Ads, but want to show your clients a higher level view of their performance? Simply combine them into a single Category for “SEM”, and your clients get the combined impressions, clicks, keywords and more. You might do the same to roll up all of your Display, Email Marketing, and Social Media, or many of our clients create custom categories that reflect a mix of services or advertising packages they offer..

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integration dashboard categories
dashboard client cluster groups

Clusters and Client Groups

Gather client into groups based on their category (e.g. automotive vs. retail), ops or sales manager (to see how they are doing), or however else you want to visualize performance data for your business. It allows you to quickly drill down into your data based on these traits, and even add unique branding for these subgroups in the case of Clusters, which works perfectly if you have regional properties that would like each their own branding reflected in the dashboard.

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Enhance your ability to make the right decisions, with impactful visualizations.

TapAnalytics comes loaded with both pre-built analytical visualizations and with a library of widgets you can setup to answer the business questions you regularly face — or that come up on the fly.

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TapClicks connecting agencies and clients

Roles and hierarchy that fit the way your team works — and accelerates it.

When everyone on the team has the power to find transparent answers to their own questions, your business becomes faster, stronger and genuinely better. That’s why we built TapClicks with the ability to scale to virtually unlimited users, with nuances roles and hierarchy that can exactly match the way you run your business.

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And now, with our Import Wizard, your marketing analytics options just became infinite

Simply bring in your spreadsheets, and we’ll help you visualize it spectacularly.

Old Waydash pull analytics tool

dash pull marketing data toolTapClicks Way

Mitchel Better scripps testimonial

The performance metrics available in TapAnalytics for all the product integrations are superior to any other 3rd party reporting tool I’ve seen.

We currently have over 600 advertisers in the Tap dashboard, which is monitored by our sales field and advertising clients. This results in many upsell opportunities while monitoring performance for continual improvement.

Lastly, the support and management team at Tap has been GREAT to work with. Everyone is incredibly knowledgeable and is always there to help us out! We are confident not only in the TapAnalytics product itself, but the team behind it that makes it run so smoothly.

Mitchel Better

Digital Client Support Coordinator at The E.W. Scripps Company

Call us +1.408.725.2942