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Businesses often need Google Data Studio alternatives to solve common problems that come up. This post covers 3 top solutions.
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A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference
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What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several
TapClicks Integrates with Adobe Experience Cloud to Improve Omnichannel Data Analytics, Campaign Performance
SAN JOSE, Calif. — November 20, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced its integration
When Standardized Data Becomes Substandard
In industry after industry, the emergence of standardization, whether by law or by user consensus, has empowered tremendous advantages in economy, efficiency and scale. Electric
How To Access Intelligence: Data-Driven Transformation In Marketing Operations
The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant
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Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing,
Marketing Reporting: The Art of Color in Visualization
It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused.
Strategic Partnership Gives MicroStrategy Customers Access to TapClicks Omni-Channel Marketing Data
SAN JOSE, Calif., January 16, 2018 (Newswire) -- TapClicks, the global SaaS leader in marketing data and operations management and reporting, recently named #1 fastest
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