4 Key Factors to Look for in an Effective Data Warehouse Automation Tool
This article presents the 4 essential factors needed in an effective data warehouse automation tool.
Marketing Data Consolidation: Aggregate, Analyze, and Report in One Place
Learn how the TapClicks marketing operations platform supports data consolidation and management end to end.
Google Data Studio Alternatives: 3 Options For Reporting at Scale
Businesses often need Google Data Studio alternatives to solve common problems that come up. This post covers 3 top solutions.
The Story Behind Building the Best Customer Data Platform for Marketers
A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference
4 Tips for Using Omnichannel Data
What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several
TapClicks Integrates with Adobe Experience Cloud to Improve Omnichannel Data Analytics, Campaign Performance
SAN JOSE, Calif. — November 20, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced its integration
When Standardized Data Becomes Substandard
In industry after industry, the emergence of standardization, whether by law or by user consensus, has empowered tremendous advantages in economy, efficiency and scale. Electric
How To Access Intelligence: Data-Driven Transformation In Marketing Operations
The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant
What is a Data Dashboard?
Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing,
