Jumpstart Your Marketing Measurement Initiative

In a special addition to TapClicks regular webinar series, Guest Speaker Jim Nail, Principal Analyst for Forrester Research’s Marketing Measurement and Insights Practice, will share highlights from his research about marketers’ rapid adoption of marketing measurement solutions that are quickly leaving marketers without this technology at a competitive disadvantage. He will be joined by TapClicks VP Marketing Gary Malhotra and Product Leader of Data Services at Deluxe Corporation Daryl Griffin, who will share their journey into measuring their marketing effectiveness. Attendees will learn:

  • Benchmarks in adoption, budgets, and results of a data-driven approach to measurement.
  • Best practices to get to insights and a lift in marketing performance as a result of this initiative.
  • How to build the business case for investment in a marketing measurement solution.
  • Insights from a customer’s journey in deploying a marketing measurement solution.

Attendees will also have the opportunity to share their current processes and pain points, as well as benefit from Forrester’s leading thinking on this topic through a live Q&A with the Analyst and TapClicks/ Client speakers. Use this webinar to jumpstart your marketing measurement initiative to prevent your company from falling behind.



Jim Nail

Senior Analyst, Forrester Research


Daryl Griffin

Product Leader - Search, Social, and Data

Webinar Length

62 min