Data shows healthcare and higher education industries boasted the highest advertising spend in 2019, highlights trends for advertising success despite the impact of the pandemic
SAN JOSE, Calif. — May 28, 2020 — TapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today released its inaugural insights report, “The New Normal: Digital Marketing Insights from TapClicks, Spring 2020,” that evaluates the current state of the digital marketing industry amidst the COVID-19 pandemic. The report reveals key opportunities to drive revenue through digital marketing and highlights strategies for various industries to optimize campaign spending accounting for the changing dynamics of the remote-first economy.
The digital marketing industry is in a state of flux as industry segments pivot business models in response to the global health crisis. This has resulted in descaling budgets and spending with discounted products and services, shifting e-commerce strategies, new delivery methods, and remote services emerging throughout the industry. While these changes present unforeseen challenges, they also present marketers with opportunities to differentiate their brands and emerge from pandemic conditions as market leaders.
The TapClicks report examined industry data from over 900,000 advertising and marketing campaigns managed through TapClicks’ proprietary analytics platform, accounting for more than $121 million in total spending and focusing on several key industries. Data in the report also accounts for trends across six distinct advertising channels, including social, SEM/PPC, video, location-based, programmatic, and display, offering rich insights to help marketers accelerate campaigns and fuel success into 2021. The highlights include:
Opportunities for Revenue Growth:
Advertising Channel Trends:
“The data we’ve identified highlights incredible opportunities for marketers to refine their strategies and tap into emerging trends as a result of the quickly changing business environment,” said Daryl McNutt, SVP of Marketing, TapClicks. “TapClicks’ mission is to empower businesses through marketing data and intelligence, and the trends we’ve identified in combination with the unified solutions we provide will help advertisers and marketers optimize campaign success and generate positive ROI into 2021.”
TapClicks’ report, “The New Normal: Digital Marketing Insights From TapClicks,” is available for download here.
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.
Recognized as one of the fastest-growing companies in Silicon Valley by Inc., TapClicks is headquartered in San Jose, California, with locations in Boston, Massachusetts; Nashville, Tennessee; and New York City; as well as international offices in Montreal, Canada; Bogota, Colombia, Hyderabad, India; and Pune, India. For more information please visit www.tapclicks.com or follow us on Facebook, LinkedIn, Twitter, and Instagram.
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