Xandr Invest

Xandr Invest

With one of the world’s largest collections of digital, film, and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in brand-safe environments all through a powerful, unified platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Completes 25% Completes
25% Completes 50% Completes
50% Completes 75% Completes
75% Completes Ad Type
Advertiser ID Advertiser Name
Auction ID Booked Revenue
Booked Revenue Booked Revenue Advertiser Currency
Booked Revenue eCPA Booked Revenue eCPC
Booked Revenue eCPM CPA
CPA Adv. Currency CPC
CPC Adv. Currency CPM
CPM Adv. Currency CPVM
CTR Campaign
Campaign ID Campaign ID
City ID City Name
Clicks Clicks to Conversions Rate
Client CPA Client CPC
Client CPM Client CPVM
Client Cost Client Spend
Connection ID for Preview Content Preview
Content Preview Secure Conversion Date Time
Conversion Rate Conversions
Cost Per Video Complete Country
Country Code Country ID
Country Name Creative
Creative ID Currency
DMA DMA ID
Date Device Make ID
Device Make ID Device Make Name
Device Make Name Device Model ID
Device Model ID Device Model Name
Device Model Name Device Type
End Date Errors
External Clicks External Data
External Impressions Height
Html5 Preview Impr. Defaulted (Bidder)
Impr. Defaulted (Error) Impr. Kept
Impr. Resold Impr. Third Parties
Impr. Viewed Impression Date Time
Impression Type Impressions
Line Item Line Item ID
Line Item Status Line Item Status
Media Cost Media URL
Media URL Secure Native preview link
PPM PPM
Pixel ID Pixel Summary Name
Post Click Convs Rate Post Clicks Conversions
Post View Conversions Post View Convs Rate
Post-Click Cross Device Conversions Post-Click Revenue
Post-View Cross Device Conversions Post-View Revenue
Postal Code Preview
Preview Iframe Profit
Profit RPM
Region Region Code
Region ID Region Name
Remaining Days Reseller Revenue
Resold Revenue Revenue
Site Skips
Spend Spend Adv. Currency
Split Split ID
Start Date Starts
Total Total Cost
Total Cost eCPA Total Cost eCPC
Total Cost eCPM Total Days
Total Publisher RPM Total Revenue
Type Video Completion Rate
Video Context Video Impressions Served
Video Playback Method Video Player Size
Video Skip Rate Video Start Rate
Video preview link View Measured Impressions
View Measurement Rate View Rate
Width
Campaign Campaign ID
Split Split ID
Device Type Device Make ID
Device Make Name Device Model ID
Device Model Name Line Item
Line Item ID Line Item Status
Advertiser ID Advertiser Name
Advertiser Currency Revenue
Resold Revenue Total Revenue
Profit PPM
RPM Total Publisher RPM
Revenue eCPM Revenue eCPC
Revenue eCPA Total Cost
Impressions Clicks
CTR Total Conversions
Conversion Rate Post-view Conversions
Post-click Conversions Booked Revenue
Cost CPC
CPM CPA
Post-Click Conv. Rate Post-View Conv. Rate
Starts 25% Completes
50% Completes 75% Completes
100% Completes Errors
Video Impressions Served Skips
Cost Per Video Complete Video Completion Rate
Video Start Rate Video Skip Rate
Client Cost Client CPC
Client CPM Client CPA
Date
Line Item Line Item ID
Line Item Status Campaign
Campaign ID Split ID
Split Advertiser ID
Advertiser Name Impressions
Clicks CTR
Conversions Conversion Rate
Revenue Media Cost
CPC CPM
Post-view Conversions Post-click Conversions
Post-view Revenue Post-click Revenue
Advertiser Currency Revenue eCPM
Revenue eCPC Revenue eCPA
CPA Post-View Cross Device Conversions
Post-Click Cross Device Conversions Starts
25% Completes 50% Completes
75% Completes 100% Completes
Errors Video Impressions Served
Skips Impr. Viewed
View Measured Impressions CPVM
PPM Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Clicks to Conversions Rate
RPM Post-Click Conv. Rate
Post-View Conv. Rate View Rate
View Measurement Rate Profit
Spend Spend Adv. Currency
CPC Adv. Currency CPM Adv. Currency
CPA Adv. Currency Client Cost
Client CPC Client CPM
Client CPA Client CPVM
Client Spend Date
Line Item Line Item ID
Line Item Status Campaign
Campaign ID Split ID
Split Creative
Creative ID Connection ID for Preview
Video preview link Native preview link
Media URL Media URL Secure
Content Preview Content Preview Secure
Html5 Preview Ad Type
Width Height
Advertiser ID Advertiser Name
Impressions Clicks
CTR Conversions
Conversion Rate Revenue
Media Cost CPC
CPM Post-view Conversions
Post-click Conversions Post-view Revenue
Post-click Revenue Preview
Preview Iframe Advertiser Currency
Revenue eCPM Revenue eCPC
Revenue eCPA CPA
CPVM Post-View Cross Device Conversions
Post-Click Cross Device Conversions Starts
25% Completes 50% Completes
75% Completes 100% Completes
Errors Video Impressions Served
Skips Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Clicks to Conversions Rate
RPM Post-Click Conv. Rate
Post-View Conv. Rate View Rate
View Measurement Rate Profit
Spend Spend Adv. Currency
CPC Adv. Currency CPM Adv. Currency
CPA Adv. Currency Client Cost
Client CPC Client CPM
Client CPA Client CPVM
Client Spend Date
Line Item Line Item ID
Line Item Status Country
Region DMA
Country ID Region ID
DMA ID Advertiser ID
Advertiser Name Impressions
Clicks CTR
Conversions Conversion Rate
Revenue Cost
Total Cost CPC
CPM Post-view Conversions
Post-click Conversions Post-Click Conv. Rate
Post-View Conv. Rate Profit
PPM Currency
Revenue eCPM Revenue eCPC
Revenue eCPA CPA
Starts 25% Completes
50% Completes 75% Completes
100% Completes Errors
Video Impressions Served Skips
Cost Per Video Complete Video Completion Rate
Video Start Rate Video Skip Rate
Client Cost Client CPC
Client CPM Client CPA
Date
Line Item Line Item ID
Line Item Status Device Type
Advertiser ID Advertiser Name
Impressions Clicks
CTR Conversions
Conversion Rate Revenue
Cost Total Cost
CPC CPM
Post-view Conversions Post-click Conversions
Post-Click Conv. Rate Post-View Conv. Rate
Profit Impr. Defaulted (Error)
Impr. Defaulted (Bidder) Impr. Kept
Impr. Resold Impr. Third Parties
Reseller Revenue PPM
RPM Total Publisher RPM
Adwertiser Currency Revenue eCPM
Revenue eCPC Revenue eCPA
CPA Starts
25% Completes 50% Completes
75% Completes 100% Completes
Errors Video Impressions Served
Skips Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Client Cost
Client CPC Client CPM
Client CPA Date
Advertiser ID Advertiser Name
Campaign Campaign ID
Line Item Line Item ID
Line Item Status Split
Split ID Country Code
Country ID Country Name
Region Code Region ID
Region Name City ID
City Name Postal Code
External Impressions External Clicks
Booked Revenue Advertiser Currency Total Cost
Total Cost eCPC Total Cost eCPM
Total Cost eCPA Impressions
Clicks CTR
Total Conversions Conversion Rate
Post-view Conversions Post-click Conversions
Booked Revenue Cost
CPC CPM
CPA Post-Click Conv. Rate
Post-View Conv. Rate Starts
25% Completes 50% Completes
75% Completes 100% Completes
Errors Video Impressions Served
Skips Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Client Cost
Client CPC Client CPM
Client CPA Date
Line Item Line Item ID
Line Item Status Creative
Media URL Media URL Secure
Content Preview Content Preview Secure
Html5 Preview Ad Type
Width Height
Video preview link Advertiser ID
Advertiser Name Impressions
Clicks CTR
Conversions Conversion Rate
Revenue Media Cost
CPC CPM
Post-view Conversions Post-click Conversions
Post-view Revenue Post-click Revenue
Preview Iframe Advertiser Currency
Revenue eCPM Revenue eCPC
Revenue eCPA CPA
CPVM Post-View Cross Device Conversions
Post-Click Cross Device Conversions Starts
25% Completes 50% Completes
75% Completes 100% Completes
Errors Video Impressions Served
Skips Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Clicks to Conversions Rate
RPM Post-Click Conv. Rate
Post-View Conv. Rate View Rate
View Measurement Rate Profit
Spend Spend Adv. Currency
CPC Adv. Currency CPM Adv. Currency
CPA Adv. Currency Client Cost
Client CPC Client CPM
Client CPA Client CPVM
Client Spend Date
Line Item Line Item ID
Line Item Status Device Type
Device Make ID Device Make Name
Device Model ID Device Model Name
Advertiser ID Advertiser Name
Advertiser Currency Revenue
Resold Revenue Total Revenue
Profit PPM
RPM Total Publisher RPM
Revenue eCPM Revenue eCPC
Revenue eCPA Total Cost
Impressions Clicks
CTR Total Conversions
Conversion Rate Post-view Conversions
Post-click Conversions Booked Revenue
Cost CPC
CPM CPA
Post-Click Conv. Rate Post-View Conv. Rate
Starts 25% Completes
50% Completes 75% Completes
100% Completes Errors
Video Impressions Served Skips
Cost Per Video Complete Video Completion Rate
Video Start Rate Video Skip Rate
Client Cost Client CPC
Client CPM Client CPA
Date
Line Item Line Item ID
Line Item Status Start Date
End Date Remaining Days
Total Days Advertiser ID
Advertiser Name Impressions
Clicks CTR
Conversions Conversion Rate
Revenue Media Cost
CPC CPM
Post-View Conversions Post-Click Conversions
Post-View Revenue Post-Click Revenue
Advertiser Currency Revenue eCPM
Revenue eCPC Revenue eCPA
CPA Post-View Cross Device Conversions
Post-Click Cross Device Conversions Starts
25% Completes 50% Completes
75% Completes 100% Completes
Errors Video Impressions Served
Skips Impr. Viewed
View Measured Impressions CPVM
PPM Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Clicks to Conversions Rate
RPM Post-Click Conv. Rate
Post-View Conv. Rate View Rate
View Measurement Rate Profit
Spend Spend Adv. Currency
CPC Adv. Currency CPM Adv. Currency
CPA Adv. Currency Client Cost
Client CPC Client CPM
Client CPA Client CPVM
Client Spend Date
Line Item Line Item ID
Line Item Status Campaign
Campaign ID Advertiser ID
Advertiser Name Pixel Summary Name
Pixel Summary ID Conversion Date Time
Type Pixel Name
External Data Impression Date Time
Impression Type Auction ID
Revenue Date
Line Item Line Item ID
Line Item Status Campaign
Campaign ID Split ID
Split Pixel ID
Pixel Name Total
Revenue Advertiser ID
Advertiser Name Date
Line Item Line Item ID
Line Item Status Campaign
Campaign ID Creative
Creative ID Split ID
Split Advertiser ID
Advertiser Name Conversion Date Time
Type Pixel ID
Pixel Name External Data
Impression Date Time Impression Type
Auction ID Revenue
Date
Line Item Line Item ID
Line Item Status Site
Advertiser ID Advertiser Name
Impressions Clicks
CTR Conversions
Conversion Rate Booked Revenue
Cost Total Cost
CPC CPM
Post-view Conversions Post-click Conversions
Impr. Viewed View Measured Impressions
Post-Click Conv. Rate Post-View Conv. Rate
Profit PPM
View Rate View Measurement Rate
Currency Booked Revenue eCPM
Booked Revenue eCPC Booked Revenue eCPA
CPA CPVM
Starts 25% Completes
50% Completes 75% Completes
100% Completes Errors
Video Impressions Served Skips
Cost Per Video Complete Video Completion Rate
Video Start Rate Video Skip Rate
Client Cost Client CPC
Client CPM Client CPA
Client CPVM Date
Line Item Campaign
Line Item ID Line Item Status
Campaign ID Split ID
Split Video Context
Video Playback Method Video Player Size
Advertiser ID Advertiser Name
Impressions Clicks
CTR CPC
CPM CPA
Post Clicks Conversions Post View Conversions
Conversions Media Cost
Total Cost Conversion Rate
Post Click Convs Rate Post View Convs Rate
View Rate View Measurement Rate
Starts 25% Completes
50% Completes 75% Completes
100% Completes Errors
Video Impressions Served Skips
Impr. Viewed Profit
View Measured Impressions CPVM
PPM Cost Per Video Complete
Video Completion Rate Video Start Rate
Video Skip Rate Client Cost
Client CPC Client CPM
Client CPA Client CPVM
Date

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