Xandr Invest
With one of the world’s largest collections of digital, film, and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in brand-safe environments all through a powerful, unified platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 100% Completes | 25% Completes |
| 25% Completes | 50% Completes |
| 50% Completes | 75% Completes |
| 75% Completes | Ad Type |
| Advertiser ID | Advertiser Name |
| Auction ID | Booked Revenue |
| Booked Revenue | Booked Revenue Advertiser Currency |
| Booked Revenue eCPA | Booked Revenue eCPC |
| Booked Revenue eCPM | CPA |
| CPA Adv. Currency | CPC |
| CPC Adv. Currency | CPM |
| CPM Adv. Currency | CPVM |
| CTR | Campaign |
| Campaign ID | Campaign ID |
| City ID | City Name |
| Clicks | Clicks to Conversions Rate |
| Client CPA | Client CPC |
| Client CPM | Client CPVM |
| Client Cost | Client Spend |
| Connection ID for Preview | Content Preview |
| Content Preview Secure | Conversion Date Time |
| Conversion Rate | Conversions |
| Cost Per Video Complete | Country |
| Country Code | Country ID |
| Country Name | Creative |
| Creative ID | Currency |
| DMA | DMA ID |
| Date | Device Make ID |
| Device Make ID | Device Make Name |
| Device Make Name | Device Model ID |
| Device Model ID | Device Model Name |
| Device Model Name | Device Type |
| End Date | Errors |
| External Clicks | External Data |
| External Impressions | Height |
| Html5 Preview | Impr. Defaulted (Bidder) |
| Impr. Defaulted (Error) | Impr. Kept |
| Impr. Resold | Impr. Third Parties |
| Impr. Viewed | Impression Date Time |
| Impression Type | Impressions |
| Line Item | Line Item ID |
| Line Item Status | Line Item Status |
| Media Cost | Media URL |
| Media URL Secure | Native preview link |
| PPM | PPM |
| Pixel ID | Pixel Summary Name |
| Post Click Convs Rate | Post Clicks Conversions |
| Post View Conversions | Post View Convs Rate |
| Post-Click Cross Device Conversions | Post-Click Revenue |
| Post-View Cross Device Conversions | Post-View Revenue |
| Postal Code | Preview |
| Preview Iframe | Profit |
| Profit | RPM |
| Region | Region Code |
| Region ID | Region Name |
| Remaining Days | Reseller Revenue |
| Resold Revenue | Revenue |
| Site | Skips |
| Spend | Spend Adv. Currency |
| Split | Split ID |
| Start Date | Starts |
| Total | Total Cost |
| Total Cost eCPA | Total Cost eCPC |
| Total Cost eCPM | Total Days |
| Total Publisher RPM | Total Revenue |
| Type | Video Completion Rate |
| Video Context | Video Impressions Served |
| Video Playback Method | Video Player Size |
| Video Skip Rate | Video Start Rate |
| Video preview link | View Measured Impressions |
| View Measurement Rate | View Rate |
| Width |
Data View Details: Campaign / Split Devices
| Campaign | Campaign ID |
| Split | Split ID |
| Device Type | Device Make ID |
| Device Make Name | Device Model ID |
| Device Model Name | Line Item |
| Line Item ID | Line Item Status |
| Advertiser ID | Advertiser Name |
| Advertiser Currency | Revenue |
| Resold Revenue | Total Revenue |
| Profit | PPM |
| RPM | Total Publisher RPM |
| Revenue eCPM | Revenue eCPC |
| Revenue eCPA | Total Cost |
| Impressions | Clicks |
| CTR | Total Conversions |
| Conversion Rate | Post-view Conversions |
| Post-click Conversions | Booked Revenue |
| Cost | CPC |
| CPM | CPA |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Errors |
| Video Impressions Served | Skips |
| Cost Per Video Complete | Video Completion Rate |
| Video Start Rate | Video Skip Rate |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Campaigns
| Line Item | Line Item ID |
| Line Item Status | Campaign |
| Campaign ID | Split ID |
| Split | Advertiser ID |
| Advertiser Name | Impressions |
| Clicks | CTR |
| Conversions | Conversion Rate |
| Revenue | Media Cost |
| CPC | CPM |
| Post-view Conversions | Post-click Conversions |
| Post-view Revenue | Post-click Revenue |
| Advertiser Currency | Revenue eCPM |
| Revenue eCPC | Revenue eCPA |
| CPA | Post-View Cross Device Conversions |
| Post-Click Cross Device Conversions | Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Errors | Video Impressions Served |
| Skips | Impr. Viewed |
| View Measured Impressions | CPVM |
| PPM | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Clicks to Conversions Rate |
| RPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | View Rate |
| View Measurement Rate | Profit |
| Spend | Spend Adv. Currency |
| CPC Adv. Currency | CPM Adv. Currency |
| CPA Adv. Currency | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Client CPVM |
| Client Spend | Date |
Data View Details: Creatives
| Line Item | Line Item ID |
| Line Item Status | Campaign |
| Campaign ID | Split ID |
| Split | Creative |
| Creative ID | Connection ID for Preview |
| Video preview link | Native preview link |
| Media URL | Media URL Secure |
| Content Preview | Content Preview Secure |
| Html5 Preview | Ad Type |
| Width | Height |
| Advertiser ID | Advertiser Name |
| Impressions | Clicks |
| CTR | Conversions |
| Conversion Rate | Revenue |
| Media Cost | CPC |
| CPM | Post-view Conversions |
| Post-click Conversions | Post-view Revenue |
| Post-click Revenue | Preview |
| Preview Iframe | Advertiser Currency |
| Revenue eCPM | Revenue eCPC |
| Revenue eCPA | CPA |
| CPVM | Post-View Cross Device Conversions |
| Post-Click Cross Device Conversions | Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Errors | Video Impressions Served |
| Skips | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Clicks to Conversions Rate |
| RPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | View Rate |
| View Measurement Rate | Profit |
| Spend | Spend Adv. Currency |
| CPC Adv. Currency | CPM Adv. Currency |
| CPA Adv. Currency | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Client CPVM |
| Client Spend | Date |
Data View Details: DMAs
| Line Item | Line Item ID |
| Line Item Status | Country |
| Region | DMA |
| Country ID | Region ID |
| DMA ID | Advertiser ID |
| Advertiser Name | Impressions |
| Clicks | CTR |
| Conversions | Conversion Rate |
| Revenue | Cost |
| Total Cost | CPC |
| CPM | Post-view Conversions |
| Post-click Conversions | Post-Click Conv. Rate |
| Post-View Conv. Rate | Profit |
| PPM | Currency |
| Revenue eCPM | Revenue eCPC |
| Revenue eCPA | CPA |
| Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Errors |
| Video Impressions Served | Skips |
| Cost Per Video Complete | Video Completion Rate |
| Video Start Rate | Video Skip Rate |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Devices
| Line Item | Line Item ID |
| Line Item Status | Device Type |
| Advertiser ID | Advertiser Name |
| Impressions | Clicks |
| CTR | Conversions |
| Conversion Rate | Revenue |
| Cost | Total Cost |
| CPC | CPM |
| Post-view Conversions | Post-click Conversions |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Profit | Impr. Defaulted (Error) |
| Impr. Defaulted (Bidder) | Impr. Kept |
| Impr. Resold | Impr. Third Parties |
| Reseller Revenue | PPM |
| RPM | Total Publisher RPM |
| Adwertiser Currency | Revenue eCPM |
| Revenue eCPC | Revenue eCPA |
| CPA | Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Errors | Video Impressions Served |
| Skips | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Geo Details
| Advertiser ID | Advertiser Name |
| Campaign | Campaign ID |
| Line Item | Line Item ID |
| Line Item Status | Split |
| Split ID | Country Code |
| Country ID | Country Name |
| Region Code | Region ID |
| Region Name | City ID |
| City Name | Postal Code |
| External Impressions | External Clicks |
| Booked Revenue Advertiser Currency | Total Cost |
| Total Cost eCPC | Total Cost eCPM |
| Total Cost eCPA | Impressions |
| Clicks | CTR |
| Total Conversions | Conversion Rate |
| Post-view Conversions | Post-click Conversions |
| Booked Revenue | Cost |
| CPC | CPM |
| CPA | Post-Click Conv. Rate |
| Post-View Conv. Rate | Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Errors | Video Impressions Served |
| Skips | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Line Creatives
| Line Item | Line Item ID |
| Line Item Status | Creative |
| Media URL | Media URL Secure |
| Content Preview | Content Preview Secure |
| Html5 Preview | Ad Type |
| Width | Height |
| Video preview link | Advertiser ID |
| Advertiser Name | Impressions |
| Clicks | CTR |
| Conversions | Conversion Rate |
| Revenue | Media Cost |
| CPC | CPM |
| Post-view Conversions | Post-click Conversions |
| Post-view Revenue | Post-click Revenue |
| Preview Iframe | Advertiser Currency |
| Revenue eCPM | Revenue eCPC |
| Revenue eCPA | CPA |
| CPVM | Post-View Cross Device Conversions |
| Post-Click Cross Device Conversions | Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Errors | Video Impressions Served |
| Skips | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Clicks to Conversions Rate |
| RPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | View Rate |
| View Measurement Rate | Profit |
| Spend | Spend Adv. Currency |
| CPC Adv. Currency | CPM Adv. Currency |
| CPA Adv. Currency | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Client CPVM |
| Client Spend | Date |
Data View Details: Line Item Devices
| Line Item | Line Item ID |
| Line Item Status | Device Type |
| Device Make ID | Device Make Name |
| Device Model ID | Device Model Name |
| Advertiser ID | Advertiser Name |
| Advertiser Currency | Revenue |
| Resold Revenue | Total Revenue |
| Profit | PPM |
| RPM | Total Publisher RPM |
| Revenue eCPM | Revenue eCPC |
| Revenue eCPA | Total Cost |
| Impressions | Clicks |
| CTR | Total Conversions |
| Conversion Rate | Post-view Conversions |
| Post-click Conversions | Booked Revenue |
| Cost | CPC |
| CPM | CPA |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Errors |
| Video Impressions Served | Skips |
| Cost Per Video Complete | Video Completion Rate |
| Video Start Rate | Video Skip Rate |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: Line Items
| Line Item | Line Item ID |
| Line Item Status | Start Date |
| End Date | Remaining Days |
| Total Days | Advertiser ID |
| Advertiser Name | Impressions |
| Clicks | CTR |
| Conversions | Conversion Rate |
| Revenue | Media Cost |
| CPC | CPM |
| Post-View Conversions | Post-Click Conversions |
| Post-View Revenue | Post-Click Revenue |
| Advertiser Currency | Revenue eCPM |
| Revenue eCPC | Revenue eCPA |
| CPA | Post-View Cross Device Conversions |
| Post-Click Cross Device Conversions | Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Errors | Video Impressions Served |
| Skips | Impr. Viewed |
| View Measured Impressions | CPVM |
| PPM | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Clicks to Conversions Rate |
| RPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | View Rate |
| View Measurement Rate | Profit |
| Spend | Spend Adv. Currency |
| CPC Adv. Currency | CPM Adv. Currency |
| CPA Adv. Currency | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Client CPVM |
| Client Spend | Date |
Data View Details: Pixel Detail
| Line Item | Line Item ID |
| Line Item Status | Campaign |
| Campaign ID | Advertiser ID |
| Advertiser Name | Pixel Summary Name |
| Pixel Summary ID | Conversion Date Time |
| Type | Pixel Name |
| External Data | Impression Date Time |
| Impression Type | Auction ID |
| Revenue | Date |
Data View Details: Pixel Summary
| Line Item | Line Item ID |
| Line Item Status | Campaign |
| Campaign ID | Split ID |
| Split | Pixel ID |
| Pixel Name | Total |
| Revenue | Advertiser ID |
| Advertiser Name | Date |
Data View Details: Pixels
| Line Item | Line Item ID |
| Line Item Status | Campaign |
| Campaign ID | Creative |
| Creative ID | Split ID |
| Split | Advertiser ID |
| Advertiser Name | Conversion Date Time |
| Type | Pixel ID |
| Pixel Name | External Data |
| Impression Date Time | Impression Type |
| Auction ID | Revenue |
| Date |
Data View Details: Sites
| Line Item | Line Item ID |
| Line Item Status | Site |
| Advertiser ID | Advertiser Name |
| Impressions | Clicks |
| CTR | Conversions |
| Conversion Rate | Booked Revenue |
| Cost | Total Cost |
| CPC | CPM |
| Post-view Conversions | Post-click Conversions |
| Impr. Viewed | View Measured Impressions |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Profit | PPM |
| View Rate | View Measurement Rate |
| Currency | Booked Revenue eCPM |
| Booked Revenue eCPC | Booked Revenue eCPA |
| CPA | CPVM |
| Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Errors |
| Video Impressions Served | Skips |
| Cost Per Video Complete | Video Completion Rate |
| Video Start Rate | Video Skip Rate |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Client CPVM | Date |
Data View Details: Video Details
| Line Item | Campaign |
| Line Item ID | Line Item Status |
| Campaign ID | Split ID |
| Split | Video Context |
| Video Playback Method | Video Player Size |
| Advertiser ID | Advertiser Name |
| Impressions | Clicks |
| CTR | CPC |
| CPM | CPA |
| Post Clicks Conversions | Post View Conversions |
| Conversions | Media Cost |
| Total Cost | Conversion Rate |
| Post Click Convs Rate | Post View Convs Rate |
| View Rate | View Measurement Rate |
| Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Errors |
| Video Impressions Served | Skips |
| Impr. Viewed | Profit |
| View Measured Impressions | CPVM |
| PPM | Cost Per Video Complete |
| Video Completion Rate | Video Start Rate |
| Video Skip Rate | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Client CPVM |
| Date |
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