Yahoo! Native
Yahoo! Native gives marketers the tools to target, reach and engage their audiences to provide action and conversations with native search and advertising solutions.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
100% Completes | 25% Completes |
30+ Second Views | 50% Completes |
75% Completes | Ad Description |
Ad Display URL | Ad Extn CPA |
Ad Extn CPC | Ad Extn CPM |
Ad Extn CTR | Ad Extn Clicks |
Ad Extn Conversion Rate | Ad Extn Conversions |
Ad Extn Impressions | Ad Extn Spend |
Ad Group End Date | Ad Group End Date |
Ad Group ID | Ad Group Name |
Ad Group Name | Ad Group Start Date |
Ad Group Start Date | Ad Group Status |
Ad Image Preview | Ad Landing URL |
Ad Name | Ad Sponsored By |
Ad Title | Advertiser ID |
Advertiser ID | Age Range |
App Locale | Average CPC |
Average Position | Bidding Strategy |
Budget | Budget Type |
CPA | CPM |
CTR | Call To Action Text |
Campaign ID | Campaign ID |
Campaign Name | Campaign Name |
Campaign Objective | Campaign Status |
Category Name | Channel |
City | Clicks |
Client | Client CPA |
Client CPC | Client CPM |
Client Cost | Client Cost Per Conversion |
Client Cost per Post Click Conversion | Client Cost per Post Impression Conversion |
Client Cost per Video View | Content URL |
Conversion Device | Conversion Rate |
Conversions | Conversions Value |
Cost per Post Click Conversion | Cost per Post Impression Conversion |
Cost per Video View | Country |
Currency | Date |
Device Type | Excluded Geos |
Gender | Impressions |
Keyword ID | Keyword Value |
Landing URL | Language |
Max Bid | Objective |
On Yahoo Partner Network? | Post Click Conversions |
Post Click Conversions Value | Post Impression Conversions |
Post View Conversions | Post View Conversions Value |
Price Type | Pricing Type |
Pricing Type | Rule ID |
Rule Name | Source |
Source | Spend |
State | Status |
Targeted Geos | Timezone |
Total Conversion Value | Tracking Partner |
Tumblr Engagement Rate | Tumblr Engagements |
Tumblr Follow Rate | Tumblr Follows |
Tumblr Like Rate | Tumblr Likes |
Tumblr Paid Engagement Rate | Tumblr Paid Engagements |
Tumblr Reblog Rate | Tumblr Reblogs |
Video Closes | Video Primary URL |
Video Skips | Video Starts |
Video Views | Zip |
eCPA Goal |
Data View Details: Ad Groups
Client | Advertiser ID |
Campaign Name | Campaign ID |
Campaign Objective | Campaign Status |
Ad Group Name | Ad Group ID |
Ad Group Start Date | Ad Group End Date |
Status | Targeted Geos |
Excluded Geos | Bidding Strategy |
eCPA Goal | Pricing Type |
Source | Total Conversion Value |
Impressions | Clicks |
Post Click Conversions | Post Impression Conversions |
Conversions | Spend |
Average Position | Max Bid |
Ad Extn Impressions | Ad Extn Clicks |
Ad Extn Conversions | Ad Extn Spend |
CTR | Average CPC |
CPM | Cost per Post Click Conversion |
Cost per Post Impression Conversion | CPA |
Conversion Rate | Ad Extn CTR |
Ad Extn CPC | Ad Extn CPM |
Ad Extn CPA | Ad Extn Conversion Rate |
Video Starts | Video Views |
25% Completes | 50% Completes |
75% Completes | 100% Completes |
Video Closes | Video Skips |
30+ Second Views | Cost per Video View |
Client Cost | Client CPC |
Client CPM | Client Cost Per Conversion |
Client CPA | Client Cost per Video View |
Client Cost per Post Impression Conversion | Client Cost per Post Click Conversion |
Date |
Data View Details: Ads
Client | Advertiser ID |
Campaign Name | Campaign ID |
Campaign Objective | Campaign Status |
Ad Group Name | Ad Group ID |
Ad Group Start Date | Ad Group End Date |
Ad Group Status | Ad Name |
Ad ID | Ad Title |
Ad Description | Call To Action Text |
Ad Display URL | Ad Image Preview |
Ad Landing URL | Ad Sponsored By |
Ad Status | Content URL |
Video Primary URL | Pricing Type |
Source | Total Conversion Value |
Impressions | Clicks |
Post Click Conversions | Post Impression Conversions |
Conversions | Spend |
Average Position | Max Bid |
Ad Extn Impressions | Ad Extn Clicks |
Ad Extn Conversions | Ad Extn Spend |
CTR | Average CPC |
CPM | Cost per Post Click Conversion |
Cost per Post Impression Conversion | CPA |
Conversion Rate | Ad Extn CTR |
Ad Extn CPC | Ad Extn CPM |
Ad Extn CPA | Ad Extn Conversion Rate |
Video Starts | Video Views |
25% Completes | 50% Completes |
75% Completes | 100% Completes |
Video Closes | Video Skips |
30+ Second Views | Cost per Video View |
Client Cost | Client CPC |
Client CPM | Client Cost Per Conversion |
Client CPA | Client Cost per Video View |
Client Cost per Post Impression Conversion | Client Cost per Post Click Conversion |
Date |
Data View Details: Campaigns
Advertiser ID | Campaign Name |
Campaign ID | Objective |
Channel | Status |
Budget | Budget Type |
Language | On Yahoo Partner Network? |
Landing URL | Tracking Partner |
App Locale | Targeted Geos |
Excluded Geos | Pricing Type |
Source | Timezone |
Currency | Impressions |
Clicks | Post Click Conversions |
Post Impression Conversions | Conversions |
Spend | Average Position |
Max Bid | Ad Extn Impressions |
Ad Extn Clicks | Ad Extn Conversions |
Ad Extn Spend | CTR |
Average CPC | CPM |
Cost per Post Click Conversion | Cost per Post Impression Conversion |
CPA | Conversion Rate |
Total Conversion Value | Ad Extn CTR |
Ad Extn CPC | Ad Extn CPM |
Ad Extn CPA | Ad Extn Conversion Rate |
Video Starts | Video Views |
25% Completes | 50% Completes |
75% Completes | 100% Completes |
Video Closes | Video Skips |
30+ Second Views | Cost per Video View |
Client Cost | Client CPC |
Client CPM | Client Cost Per Conversion |
Client CPA | Client Cost per Video View |
Client Cost per Post Impression Conversion | Client Cost per Post Click Conversion |
Date |
Data View Details: Conversion
Advertiser ID | Campaign Name |
Campaign ID | Campaign Objective |
Campaign Status | Ad Group Name |
Ad Group ID | Ad Group Start Date |
Ad Group End Date | Ad Group Status |
Rule Name | Rule ID |
Category Name | Conversion Device |
Keyword ID | Keyword Value |
Source | Price Type |
Total Conversion Value | Post View Conversions |
Post Click Conversions | Post Click Conversions Value |
Post View Conversions Value | Conversions |
Conversions Value | Date |
Data View Details: Geo
Client | Advertiser ID |
Campaign Name | Campaign ID |
Campaign Objective | Campaign Status |
Total Conversion Value | Ad Group Name |
Ad Group ID | Ad Group Start Date |
Ad Group End Date | Ad Group Status |
Source | Country |
State | City |
Zip | Pricing Type |
Impressions | Clicks |
Post Click Conversions | Post Impression Conversions |
Conversions | Spend |
Tumblr Reblogs | Tumblr Likes |
Tumblr Follows | Tumblr Engagements |
Tumblr Paid Engagements | Tumblr Reblog Rate |
Tumblr Like Rate | Tumblr Follow Rate |
Tumblr Engagement Rate | Tumblr Paid Engagement Rate |
Video Starts | Video Views |
25% Completes | 50% Completes |
75% Completes | 100% Completes |
Video Closes | Video Skips |
30+ Second Views | Cost per Video View |
Ad Extn Impressions | Ad Extn Clicks |
Ad Extn Conversions | Ad Extn Spend |
CTR | Average CPC |
CPM | Cost per Post Click Conversion |
Cost per Post Impression Conversion | CPA |
Conversion Rate | Ad Extn CTR |
Ad Extn CPC | Ad Extn CPM |
Ad Extn CPA | Ad Extn Conversion Rate |
Average Position | Client Cost |
Client CPC | Client CPM |
Client Cost Per Conversion | Client CPA |
Client Cost per Video View | Client Cost per Post Impression Conversion |
Client Cost per Post Click Conversion | Date |
Data View Details: User Details
Client | Advertiser ID |
Campaign Name | Campaign ID |
Campaign Objective | Campaign Status |
Total Conversion Value | Ad Group Name |
Ad Group ID | Ad Group Start Date |
Ad Group End Date | Ad Group Status |
Source | Device Type |
Gender | Age Range |
Pricing Type | Impressions |
Clicks | Post Click Conversions |
Post Impression Conversions | Conversions |
Spend | Tumblr Reblogs |
Tumblr Likes | Tumblr Follows |
Tumblr Engagements | Tumblr Paid Engagements |
Tumblr Reblog Rate | Tumblr Like Rate |
Tumblr Follow Rate | Tumblr Engagement Rate |
Tumblr Paid Engagement Rate | Video Starts |
Video Views | 25% Completes |
50% Completes | 75% Completes |
100% Completes | Video Closes |
Video Skips | 30+ Second Views |
Cost per Video View | Ad Extn Impressions |
Ad Extn Clicks | Ad Extn Conversions |
Ad Extn Spend | CTR |
Average CPC | CPM |
Cost per Post Click Conversion | Cost per Post Impression Conversion |
CPA | Conversion Rate |
Ad Extn CTR | Ad Extn CPC |
Ad Extn CPM | Ad Extn CPA |
Ad Extn Conversion Rate | Average Position |
Client Cost | Client CPC |
Client CPM | Client Cost Per Conversion |
Client CPA | Client Cost per Video View |
Client Cost per Post Impression Conversion | Client Cost per Post Click Conversion |
Date |
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