Yahoo! Native

Yahoo! Native gives marketers the tools to target, reach and engage their audiences to provide action and conversations with native search and advertising solutions.
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TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Completes 25% Completes
30+ Second Views 50% Completes
75% Completes Ad Description
Ad Display URL Ad Extn CPA
Ad Extn CPC Ad Extn CPM
Ad Extn CTR Ad Extn Clicks
Ad Extn Conversion Rate Ad Extn Conversions
Ad Extn Impressions Ad Extn Spend
Ad Group End Date Ad Group End Date
Ad Group ID Ad Group Name
Ad Group Name Ad Group Start Date
Ad Group Start Date Ad Group Status
Ad Image Preview Ad Landing URL
Ad Name Ad Sponsored By
Ad Title Advertiser ID
Advertiser ID Age Range
App Locale Average CPC
Average Position Bidding Strategy
Budget Budget Type
CPA CPM
CTR Call To Action Text
Campaign ID Campaign ID
Campaign Name Campaign Name
Campaign Objective Campaign Status
Category Name Channel
City Clicks
Client Client CPA
Client CPC Client CPM
Client Cost Client Cost Per Conversion
Client Cost per Post Click Conversion Client Cost per Post Impression Conversion
Client Cost per Video View Content URL
Conversion Device Conversion Rate
Conversions Conversions Value
Cost per Post Click Conversion Cost per Post Impression Conversion
Cost per Video View Country
Currency Date
Device Type Excluded Geos
Gender Impressions
Keyword ID Keyword Value
Landing URL Language
Max Bid Objective
On Yahoo Partner Network? Post Click Conversions
Post Click Conversions Value Post Impression Conversions
Post View Conversions Post View Conversions Value
Price Type Pricing Type
Pricing Type Rule ID
Rule Name Source
Source Spend
State Status
Targeted Geos Timezone
Total Conversion Value Tracking Partner
Tumblr Engagement Rate Tumblr Engagements
Tumblr Follow Rate Tumblr Follows
Tumblr Like Rate Tumblr Likes
Tumblr Paid Engagement Rate Tumblr Paid Engagements
Tumblr Reblog Rate Tumblr Reblogs
Video Closes Video Primary URL
Video Skips Video Starts
Video Views Zip
eCPA Goal
Client Advertiser ID
Campaign Name Campaign ID
Campaign Objective Campaign Status
Ad Group Name Ad Group ID
Ad Group Start Date Ad Group End Date
Status Targeted Geos
Excluded Geos Bidding Strategy
eCPA Goal Pricing Type
Source Total Conversion Value
Impressions Clicks
Post Click Conversions Post Impression Conversions
Conversions Spend
Average Position Max Bid
Ad Extn Impressions Ad Extn Clicks
Ad Extn Conversions Ad Extn Spend
CTR Average CPC
CPM Cost per Post Click Conversion
Cost per Post Impression Conversion CPA
Conversion Rate Ad Extn CTR
Ad Extn CPC Ad Extn CPM
Ad Extn CPA Ad Extn Conversion Rate
Video Starts Video Views
25% Completes 50% Completes
75% Completes 100% Completes
Video Closes Video Skips
30+ Second Views Cost per Video View
Client Cost Client CPC
Client CPM Client Cost Per Conversion
Client CPA Client Cost per Video View
Client Cost per Post Impression Conversion Client Cost per Post Click Conversion
Date
Advertiser ID Campaign Name
Campaign ID Objective
Channel Status
Budget Budget Type
Language On Yahoo Partner Network?
Landing URL Tracking Partner
App Locale Targeted Geos
Excluded Geos Pricing Type
Source Timezone
Currency Impressions
Clicks Post Click Conversions
Post Impression Conversions Conversions
Spend Average Position
Max Bid Ad Extn Impressions
Ad Extn Clicks Ad Extn Conversions
Ad Extn Spend CTR
Average CPC CPM
Cost per Post Click Conversion Cost per Post Impression Conversion
CPA Conversion Rate
Total Conversion Value Ad Extn CTR
Ad Extn CPC Ad Extn CPM
Ad Extn CPA Ad Extn Conversion Rate
Video Starts Video Views
25% Completes 50% Completes
75% Completes 100% Completes
Video Closes Video Skips
30+ Second Views Cost per Video View
Client Cost Client CPC
Client CPM Client Cost Per Conversion
Client CPA Client Cost per Video View
Client Cost per Post Impression Conversion Client Cost per Post Click Conversion
Date
Advertiser ID Campaign Name
Campaign ID Campaign Objective
Campaign Status Ad Group Name
Ad Group ID Ad Group Start Date
Ad Group End Date Ad Group Status
Rule Name Rule ID
Category Name Conversion Device
Keyword ID Keyword Value
Source Price Type
Total Conversion Value Post View Conversions
Post Click Conversions Post Click Conversions Value
Post View Conversions Value Conversions
Conversions Value Date
Client Advertiser ID
Campaign Name Campaign ID
Campaign Objective Campaign Status
Total Conversion Value Ad Group Name
Ad Group ID Ad Group Start Date
Ad Group End Date Ad Group Status
Source Country
State City
Zip Pricing Type
Impressions Clicks
Post Click Conversions Post Impression Conversions
Conversions Spend
Tumblr Reblogs Tumblr Likes
Tumblr Follows Tumblr Engagements
Tumblr Paid Engagements Tumblr Reblog Rate
Tumblr Like Rate Tumblr Follow Rate
Tumblr Engagement Rate Tumblr Paid Engagement Rate
Video Starts Video Views
25% Completes 50% Completes
75% Completes 100% Completes
Video Closes Video Skips
30+ Second Views Cost per Video View
Ad Extn Impressions Ad Extn Clicks
Ad Extn Conversions Ad Extn Spend
CTR Average CPC
CPM Cost per Post Click Conversion
Cost per Post Impression Conversion CPA
Conversion Rate Ad Extn CTR
Ad Extn CPC Ad Extn CPM
Ad Extn CPA Ad Extn Conversion Rate
Average Position Client Cost
Client CPC Client CPM
Client Cost Per Conversion Client CPA
Client Cost per Video View Client Cost per Post Impression Conversion
Client Cost per Post Click Conversion Date
Client Advertiser ID
Campaign Name Campaign ID
Campaign Objective Campaign Status
Total Conversion Value Ad Group Name
Ad Group ID Ad Group Start Date
Ad Group End Date Ad Group Status
Source Device Type
Gender Age Range
Pricing Type Impressions
Clicks Post Click Conversions
Post Impression Conversions Conversions
Spend Tumblr Reblogs
Tumblr Likes Tumblr Follows
Tumblr Engagements Tumblr Paid Engagements
Tumblr Reblog Rate Tumblr Like Rate
Tumblr Follow Rate Tumblr Engagement Rate
Tumblr Paid Engagement Rate Video Starts
Video Views 25% Completes
50% Completes 75% Completes
100% Completes Video Closes
Video Skips 30+ Second Views
Cost per Video View Ad Extn Impressions
Ad Extn Clicks Ad Extn Conversions
Ad Extn Spend CTR
Average CPC CPM
Cost per Post Click Conversion Cost per Post Impression Conversion
CPA Conversion Rate
Ad Extn CTR Ad Extn CPC
Ad Extn CPM Ad Extn CPA
Ad Extn Conversion Rate Average Position
Client Cost Client CPC
Client CPM Client Cost Per Conversion
Client CPA Client Cost per Video View
Client Cost per Post Impression Conversion Client Cost per Post Click Conversion
Date

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

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