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Simpli.fi

Simpli.fi provides advertisers with the digital solutions they need to target audiences granularly and see campaign performance at the deepest level to gain the greatest insights.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ads
  • Audience
  • Campaigns
  • Context
  • Conversion Zones
  • Device Type/Make
  • Device Types
  • Domains
  • Domains And Apps
  • Geo Conversion Lift
  • Geo Fencing
  • Geo Fencing by Campaign by Target and Conversion Fence
  • Hourly Performance
  • Keywords
  • Locations
  • Pacing Report
  • Postal Code Performance
  • Retail Performance
  • Segments
  • Zip+4 Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Ad
  • Ad Duration
  • Ad ID
  • Ad Name
  • Ad Status
  • App Name
  • Audience Category
  • Audience Composition(last 45 days)
  • Audience Demographic
  • Behavioral CPM
  • Behavioral Cost
  • Bid
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign Conversion Rate
  • Campaign Converters
  • Campaign Daily Estimated Budget
  • Campaign Days to Convert
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign To Date Budget Pacing
  • Campaign To Date CPM
  • Campaign To Date CTR
  • Campaign To Date Clicks
  • Campaign To Date Impressions
  • Campaign To Date Impressions Pacing
  • Campaign To Date Spend
  • Campaign Total Budget
  • Campaign Type
  • Campaign Users
  • City
  • Click Visits
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Clickthrough Totals
  • Clickthrough Visits
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Combined CTR/VTR
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Complete
  • Complete Rate
  • Context
  • Contextual CPM
  • Conversion Geo Fence ID
  • Conversion Geo Fence Name
  • Conversion Lift
  • Conversion Weighted Actions
  • Country
  • Daily Budget
  • Daily Impression Cap
  • Data Provider
  • Data Provider ID
  • Date
  • Demographic CPM
  • Demographic Cost
  • Device Make
  • Device Name
  • Device OS
  • Device OS Version
  • Device Type
  • Domain
  • Event Hour
  • File Type
  • First Quartile
  • Fullscreen
  • Geo Fence
  • Geo Fence ID
  • Geo Fence Name
  • Geo Fence Weighted Actions
  • Geographic CPM
  • Geographic Cost
  • Geography City
  • Geography Country
  • Geography Metro
  • Geography Postal Code
  • Geography Region
  • Impression Index(last 45 days)
  • Impressions
  • In Banner
  • In Stream Mid Roll
  • In Stream Post Roll
  • In Stream Pre Roll
  • Interstitial
  • Keyword
  • Media CPM
  • Media Cost
  • Metro
  • Midpoint
  • Month To Date Clicks
  • Month To Date Impressions
  • Month To Date Spend
  • Month-To-Date Budget Pacing
  • Month-To-Date Impressions Pacing
  • Monthly Budget
  • Monthly Impression Cap
  • Mute
  • Mute Rate
  • Natural Conversion Rate
  • Natural Converters
  • Natural Days to Convert
  • Natural Target Fence Users
  • New Campaign Conversion Rate
  • New Campaign Converters
  • New Conversion Lift
  • New Natural Conversion Rate
  • New Natural Converters
  • Pacing
  • Parent Company ID
  • Parent Company Name
  • Pause
  • Pause Rate
  • Plat City
  • Plat State
  • Plat Zip Code
  • Platform CPM
  • Platform Cost
  • Region
  • Resume
  • Retail CPC
  • Retail Markup CPM
  • Retail Markup Cost
  • Search CPM
  • Search Cost
  • Segment
  • Segment CPM
  • Segment ID
  • Segment Name
  • Segment Provider Name
  • Sifi Cost
  • Size
  • Spend
  • Start
  • Status
  • Target
  • Third Party Markup CPM
  • Third Party Markup Cost
  • Third Quartile
  • Through Date
  • Total Budget
  • Total Impression Cap
  • Total Retail CPM
  • Total Retail Cost
  • Total Visits
  • Type
  • Unknown Type
  • Unmute
  • View Visits
  • Viewability
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Viewthrough Totals
  • Viewthrough Visits
  • Weighted Actions
  • Yesterday Impression Percentage
  • Yesterday Spend Percentage
  • eCPC
  • eCPM

Data View Details: Ads

  • Ad
  • Ad Duration
  • Ad ID
  • Ad Status
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Complete
  • Complete Rate
  • Date
  • File Type
  • First Quartile
  • Fullscreen
  • Impressions
  • In Banner
  • In Stream Mid Roll
  • In Stream Post Roll
  • In Stream Pre Roll
  • Interstitial
  • Midpoint
  • Mute
  • Mute Rate
  • Pacing
  • Parent Company ID
  • Parent Company Name
  • Pause
  • Pause Rate
  • Resume
  • Size
  • Spend
  • Start
  • Target
  • Third Quartile
  • Total Retail Cost
  • Total Visits
  • Unknown Type
  • Unmute
  • Weighted Actions

Data View Details: Audience

  • Audience Category
  • Audience Composition(last 45 days)
  • Audience Demographic
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Impression Index(last 45 days)
  • Parent Company ID
  • Parent Company Name

Data View Details: Campaigns

  • Bid
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign Group Name
  • Campaign Id
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Clickthrough Visits
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client Name
  • Complete
  • Complete Rate
  • Daily Budget
  • Date
  • First Quartile
  • Fullscreen
  • Geo Fence Weighted Actions
  • Impressions
  • In Banner
  • In Stream Mid Roll
  • In Stream Post Roll
  • In Stream Pre Roll
  • Interstitial
  • Midpoint
  • Mute
  • Mute Rate
  • Pacing
  • Pause
  • Pause Rate
  • Resume
  • Spend
  • Start
  • Status
  • Third Quartile
  • Total Budget
  • Total Retail Cost
  • Total Visits
  • Type
  • Unknown Type
  • Unmute
  • Viewability
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Viewthrough Visits
  • Weighted Actions

Data View Details: Context

  • Behavioral CPM
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Context
  • Contextual CPM
  • Date
  • Demographic CPM
  • Geographic CPM
  • Impressions
  • Media CPM
  • Parent Company ID
  • Parent Company Name
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Spend
  • Total Retail Cost
  • Total Visits
  • eCPC
  • eCPM

Data View Details: Conversion Zones

  • Behavioral CPM
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Clickthrough Visits
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Contextual CPM
  • Conversion Geo Fence ID
  • Conversion Geo Fence Name
  • Date
  • Demographic CPM
  • Geo Fence ID
  • Geo Fence Name
  • Geographic CPM
  • Impressions
  • Media CPM
  • Parent Company ID
  • Parent Company Name
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Spend
  • Total Retail Cost
  • Total Visits
  • Viewthrough Visits
  • Weighted Actions
  • eCPC
  • eCPM

Data View Details: Device Type/Make

  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Device Make
  • Device Name
  • Device OS
  • Device OS Version
  • Device Type
  • Impressions
  • Parent Company ID
  • Parent Company Name
  • Spend
  • Total Retail Cost
  • Total Visits

Data View Details: Device Types

  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Device Type
  • Impressions
  • Parent Company ID
  • Parent Company Name
  • Spend
  • Total Retail Cost
  • Total Visits

Data View Details: Domains

  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Domain
  • Impressions
  • Parent Company ID
  • Parent Company Name
  • Spend
  • Total Retail Cost
  • Total Visits
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Weighted Actions

Data View Details: Domains And Apps

  • App Name
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Domain
  • Impressions
  • Parent Company ID
  • Parent Company Name
  • Spend
  • Total Retail Cost
  • Total Visits
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Weighted Actions

Data View Details: Geo Conversion Lift

  • Campaign
  • Campaign Conversion Rate
  • Campaign Converters
  • Campaign Days to Convert
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Campaign Users
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Conversion Lift
  • Date
  • Natural Conversion Rate
  • Natural Converters
  • Natural Days to Convert
  • Natural Target Fence Users
  • New Campaign Conversion Rate
  • New Campaign Converters
  • New Conversion Lift
  • New Natural Conversion Rate
  • New Natural Converters
  • Parent Company ID
  • Parent Company Name

Data View Details: Geo Fencing

  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Click Visits
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Geo Fence
  • Geo Fence ID
  • Geo Fence Weighted Actions
  • Impressions
  • Parent Company ID
  • Parent Company Name
  • Spend
  • Total Retail Cost
  • Total Visits
  • View Visits

Data View Details: Geo Fencing by Campaign by Target and Conversion Fence

  • Ad ID
  • Ad Name
  • Behavioral CPM
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign Daily Estimated Budget
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Total Budget
  • Campaign Type
  • Clicks
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Contextual CPM
  • Conversion Geo Fence ID
  • Conversion Geo Fence Name
  • Conversion Weighted Actions
  • Date
  • Demographic CPM
  • Geo Fence ID
  • Geo Fence Name
  • Geographic CPM
  • Impressions
  • Media CPM
  • Parent Company ID
  • Parent Company Name
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Spend
  • Total Retail Cost
  • Total Visits
  • eCPC
  • eCPM

Data View Details: Hourly Performance

  • Behavioral CPM
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Contextual CPM
  • Date
  • Demographic CPM
  • Event Hour
  • Geographic CPM
  • Impressions
  • Media CPM
  • Parent Company ID
  • Parent Company Name
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Spend
  • Total Retail Cost
  • eCPC
  • eCPM

Data View Details: Keywords

  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Complete
  • Complete Rate
  • Date
  • First Quartile
  • Fullscreen
  • Impressions
  • In Banner
  • In Stream Mid Roll
  • In Stream Post Roll
  • In Stream Pre Roll
  • Interstitial
  • Keyword
  • Midpoint
  • Mute
  • Mute Rate
  • Parent Company ID
  • Parent Company Name
  • Pause
  • Pause Rate
  • Resume
  • Spend
  • Start
  • Third Quartile
  • Total Retail Cost
  • Total Visits
  • Unknown Type
  • Unmute
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Weighted Actions

Data View Details: Locations

  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • City
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Country
  • Date
  • Impressions
  • Metro
  • Parent Company ID
  • Parent Company Name
  • Region
  • Spend
  • Total Retail Cost
  • Total Visits

Data View Details: Pacing Report

  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign To Date Budget Pacing
  • Campaign To Date CPM
  • Campaign To Date CTR
  • Campaign To Date Clicks
  • Campaign To Date Impressions
  • Campaign To Date Impressions Pacing
  • Campaign To Date Spend
  • Campaign Type
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Daily Budget
  • Daily Impression Cap
  • Date
  • Month To Date Clicks
  • Month To Date Impressions
  • Month To Date Spend
  • Month-To-Date Budget Pacing
  • Month-To-Date Impressions Pacing
  • Monthly Budget
  • Monthly Impression Cap
  • Parent Company ID
  • Parent Company Name
  • Through Date
  • Total Budget
  • Total Impression Cap
  • Yesterday Impression Percentage
  • Yesterday Spend Percentage

Data View Details: Postal Code Performance

  • Behavioral CPM
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Contextual CPM
  • Date
  • Demographic CPM
  • Geographic CPM
  • Geography City
  • Geography Country
  • Geography Metro
  • Geography Postal Code
  • Geography Region
  • Impressions
  • Media CPM
  • Parent Company ID
  • Parent Company Name
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Spend
  • Total Retail Cost
  • Total Visits
  • eCPC
  • eCPM

Data View Details: Retail Performance

  • Behavioral Cost
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Combined CTR/VTR
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Date
  • Demographic CPM
  • Demographic Cost
  • Geographic CPM
  • Geographic Cost
  • Impressions
  • Media CPM
  • Media Cost
  • Parent Company ID
  • Parent Company Name
  • Platform CPM
  • Platform Cost
  • Retail CPC
  • Retail Markup CPM
  • Retail Markup Cost
  • Search CPM
  • Search Cost
  • Sifi Cost
  • Spend
  • Third Party Markup CPM
  • Third Party Markup Cost
  • Total Retail CPM
  • Total Retail Cost
  • Total Retail Cost
  • Total Visits
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Weighted Actions

Data View Details: Segments

  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Data Provider
  • Data Provider ID
  • Date
  • Impressions
  • Parent Company ID
  • Parent Company Name
  • Segment
  • Segment ID
  • Spend
  • Total Visits

Data View Details: Zip+4 Performance

  • Behavioral CPM
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign
  • Campaign End Date
  • Campaign Group Name
  • Campaign ID
  • Campaign Start Date
  • Campaign Status
  • Campaign Type
  • Clicks
  • Clickthrough Leads
  • Clickthrough Other
  • Clickthrough Sales
  • Clickthrough Signups
  • Clickthrough Totals
  • Clickthrough Visits
  • Client CPA
  • Client CPC
  • Client CPM
  • Client Cost
  • Client Total Retail Cost
  • Combined CTR/VTR
  • Companies Client ID
  • Companies Client Name
  • Companies Platform ID
  • Companies Platform Name
  • Contextual CPM
  • Date
  • Demographic CPM
  • Geographic CPM
  • Impressions
  • Media CPM
  • Parent Company ID
  • Parent Company Name
  • Plat City
  • Plat State
  • Plat Zip Code
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Segment Name
  • Segment Provider Name
  • Spend
  • Total Retail Cost
  • Total Visits
  • Viewthrough Leads
  • Viewthrough Other
  • Viewthrough Sales
  • Viewthrough Signups
  • Viewthrough Totals
  • Viewthrough Visits
  • Weighted Actions
  • eCPC
  • eCPM

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