Simpli.fi

Simpli.fi, the leading advertising success platform, provides programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Ad Duration Ad ID
Ad ID Ad Name
App Name App URL
Audience Demographic Average Audience Composition(last 45 days)
Average Impression Index(last 45 days) Behavioral CPM
Behavioral Cost Bid
CPA CPA
CPC CPM
CTR Campaign
Campaign Conversion Rate Campaign Converters
Campaign Daily Estimated Budget Campaign Days to Convert
Campaign End Date Campaign Group Name
Campaign ID Campaign Pacing Campaign to Date Frequency
Campaign Pacing Campaign to Date Reach Campaign Start Date
Campaign Status Campaign To Date Budget Pacing
Campaign To Date CPM Campaign To Date CTR
Campaign To Date Clicks Campaign To Date Impressions
Campaign To Date Impressions Pacing Campaign To Date Spend
Campaign Total Budget Campaign Type
Campaign Users Click Item ID
Click to View Clicks
Clickthrough Leads Clickthrough Other
Clickthrough Sales Clickthrough Signups
Clickthrough Totals Clickthrough Visits
Clickthrough Visits Client CPA
Client CPC Client CPM
Client Cost Client Total Retail Cost
Combined CTR/VTR Companies Client ID
Companies Client Name Companies Platform ID
Companies Platform Name Complete
Complete Rate Contextual CPM
Conversion Geo Fence ID Conversion Geo Fence Name
Conversion Lift Conversion Segment Name
Conversion Weighted Actions Cost Type
Daily Budget Daily Impression Cap
Data Provider Data Provider ID
Date Deleted Date
Demographic CPM Demographic CPM
Demographic Cost Device Make
Device OS Device OS Version
Device Type Domain Reporting Name
Domain Reporting Name End Date
Event Hour File Type
First Quartile Fullscreen
Geo Fence Geo Fence ID
Geo Fence Name Geo Fence Weighted Actions
Geographic CPM Geographic CPM
Geographic Cost Geography City
Geography Country Geography Metro
Geography Postal Code Geography Region
Impressions In Banner
In Stream Mid Roll In Stream Post Roll
In Stream Pre Roll Interstitial
Is Deleted Media CPM
Media CPM Media Cost
Midpoint Month To Date Clicks
Month To Date Impressions Month To Date Spend
Month-To-Date Budget Pacing Month-To-Date Impressions Pacing
Monthly Budget Monthly Impression Cap
Mute Mute Rate
Natural Conversion Rate Natural Converters
Natural Days to Convert Natural Target Fence Users
New Campaign Conversion Rate New Campaign Converters
New Conversion Lift New Natural Conversion Rate
New Natural Converters Pacing
Parent Company ID Parent Company Name
Pause Pause Rate
Plat City Plat State
Plat Zip Code Plat Zip Short
Platform CPM Platform CPM
Platform Cost Preview
Preview Tag
Resume Retail CPC
Retail Markup CPM Retail Markup Cost
Search CPM Search CPM
Search Cost Segment CPM
Segment ID Segment Name
Segment Provider Name Sifi Cost
Size Spend
Spend Start
Start Date Status
Target Targeting Reason
Targeting Type Third Party Markup CPM
Third Party Markup Cost Third Quartile
Through Date Total Budget
Total Impression Cap Total Retail CPM
Total Retail Cost Total Retail Cost
Total Sales Total Visits
Transaction Value Unknown Type
Unmute Variation
Viewability Viewthrough Leads
Viewthrough Other Viewthrough Sales
Viewthrough Signups Viewthrough Totals
Viewthrough Visits Viewthrough Visits
Weighted Actions Weighted Actions
Yesterday Impression Percentage Yesterday Spend Percentage
eCPC eCPM
Ad ID Ad
Size File Type
Ad Status Pacing
Target Preview
Click to View
Weighted Actions Preview Tag
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Ad Duration
Start First Quartile
Midpoint Third Quartile
Complete Complete Rate
Fullscreen Mute
Unmute Mute Rate
Pause Resume
Pause Rate Interstitial
In Banner In Stream Pre Roll
In Stream Mid Roll In Stream Post Roll
Unknown Type Client Cost
Client CPC Client CPM
Client Total Retail Cost Date
Audience Category Audience Demographic
Average Audience Composition(last 45 days) Average Impression Index(last 45 days)
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Date
Campaign ID Campaign
Companies Client ID Companies Client Name
Platform ID Platform Name
Campaign Type Campaign Group Name
Start Date End Date
Cost Type Bid
Daily Budget Total Budget
Status Pacing
Viewability Geo Fence Weighted Actions
Clickthrough Visits Viewthrough Visits
Transaction Value Total Sales
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Clickthrough Sales Clickthrough Leads
Clickthrough Signups Clickthrough Other
Viewthrough Sales Viewthrough Leads
Viewthrough Signups Viewthrough Other
CPA Weighted Actions
Start First Quartile
Midpoint Third Quartile
Complete Complete Rate
Fullscreen Mute
Unmute Mute Rate
Pause Resume
Pause Rate Interstitial
In Banner In Stream Pre Roll
In Stream Mid Roll In Stream Post Roll
Unknown Type Client Cost
Client CPC Client CPM
Client Total Retail Cost Client CPA
Date
Context Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Client Cost Client CPC
Client CPM Client Total Retail Cost
Platform CPM Search CPM
Demographic CPM Contextual CPM
Behavioral CPM Geographic CPM
Segment CPM Media CPM
eCPM eCPC
Date
Data Provider Data Provider ID
Segment Segment ID
Conversion Segment Name Ad ID
Ad Name Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Clickthrough Sales
Clickthrough Leads Clickthrough Signups
Clickthrough Other Viewthrough Sales
Viewthrough Leads Viewthrough Signups
Viewthrough Other CPA
Weighted Actions Combined CTR/VTR
Client Cost Client CPC
Client CPM Date
Geo Fence Name Geo Fence ID
Conversion Geo Fence Name Conversion Geo Fence ID
Clickthrough Visits Viewthrough Visits
Weighted Actions CPA
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Platform CPM
Search CPM Demographic CPM
Contextual CPM Behavioral CPM
Geographic CPM Segment CPM
Media CPM eCPM
eCPC Client Cost
Client CPC Client CPM
Client Total Retail Cost Date
Device Name Device Type
Device Make Device OS
Device OS Version Weighted Actions
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Client Cost
Client CPC Client CPM
Client Total Retail Cost Date
Device Type Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Client Cost Client CPC
Client CPM Client Total Retail Cost
Date
Domain Domain Reporting Name
Clickthrough Sales Clickthrough Leads
Clickthrough Signups Clickthrough Other
Viewthrough Sales Viewthrough Leads
Viewthrough Signups Viewthrough Other
CPA Weighted Actions
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Client Cost
Client CPC Client CPM
Client Total Retail Cost Client CPA
Start First Quartile
Midpoint Third Quartile
Complete Complete Rate
Fullscreen Mute
Unmute Mute Rate
Pause Resume
Pause Rate Interstitial
In Banner In Stream Pre Roll
In Stream Mid Roll In Stream Post Roll
Unknown Type Date
Domain Clickthrough Sales
Clickthrough Leads Domain Reporting Name
App Name App URL
Clickthrough Signups Clickthrough Other
Viewthrough Sales Viewthrough Leads
Viewthrough Signups Viewthrough Other
CPA Weighted Actions
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Client Cost
Client CPC Client CPM
Client Total Retail Cost Client CPA
Start First Quartile
Midpoint Third Quartile
Complete Complete Rate
Fullscreen Mute
Unmute Mute Rate
Pause Resume
Pause Rate Interstitial
In Banner In Stream Pre Roll
In Stream Mid Roll In Stream Post Roll
Unknown Type Date
Domain Ad ID
Ad Size
Domain Reporting Name App Name
App URL Clickthrough Sales
Clickthrough Leads Clickthrough Signups
Clickthrough Other Viewthrough Sales
Viewthrough Leads Viewthrough Signups
Viewthrough Other CPA
Weighted Actions Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Client Cost Client CPC
Client CPM Client Total Retail Cost
Client CPA Date
Ad ID Ad
Size File Type
Variation Targeting Type
Targeting Reason Click Item ID
Is Deleted Deleted Date
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Retail Cost
Client Cost Client CPC
Client CPM Client Total Retail Cost
Date
Natural Target Fence Users Natural Converters
New Natural Converters Natural Days to Convert
Campaign Users Campaign Converters
New Campaign Converters Campaign Days to Convert
Natural Conversion Rate Campaign Conversion Rate
Conversion Lift New Conversion Lift
New Campaign Conversion Rate New Natural Conversion Rate
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Date
Geo Fence Geo Fence ID
Click Visits View Visits
CPA Geo Fence Weighted Actions
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Client Cost
Client CPC Client CPM
Client Total Retail Cost Date
Geo Fence Name Geo Fence ID
Conversion Geo Fence Name Conversion Geo Fence ID
Ad Name Ad ID
Campaign Daily Estimated Budget Campaign Total Budget
CPA Conversion Weighted Actions
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Platform CPM
Search CPM Demographic CPM
Contextual CPM Behavioral CPM
Geographic CPM Segment CPM
Media CPM eCPM
eCPC Client Total Retail Cost
Date
Event Hour Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Retail Cost Platform CPM
Search CPM Demographic CPM
Contextual CPM Behavioral CPM
Geographic CPM Segment CPM
Media CPM eCPM
eCPC Client Cost
Client CPC Client CPM
Client Total Retail Cost Date
Keyword Clickthrough Sales
Clickthrough Leads Clickthrough Signups
Clickthrough Other Viewthrough Sales
Viewthrough Leads Viewthrough Signups
Viewthrough Other CPA
Weighted Actions Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Client Cost Client CPC
Client CPM Client Total Retail Cost
Client CPA Start
First Quartile Midpoint
Third Quartile Complete
Complete Rate Fullscreen
Mute Unmute
Mute Rate Pause
Resume Pause Rate
Interstitial In Banner
In Stream Pre Roll In Stream Mid Roll
In Stream Post Roll Unknown Type
Date
Country Region
Metro City
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Client Cost
Client CPC Client CPM
Client Total Retail Cost Start
First Quartile Midpoint
Third Quartile Complete
Complete Rate Fullscreen
Mute Unmute
Mute Rate Pause
Resume Pause Rate
Interstitial In Banner
In Stream Pre Roll In Stream Mid Roll
In Stream Post Roll Unknown Type
Date
Through Date Campaign To Date Budget Pacing
Campaign To Date Clicks Campaign To Date Impressions
Campaign To Date Impressions Pacing Campaign To Date Spend
Total Budget Total Impression Cap
Daily Budget Daily Impression Cap
Month To Date Clicks Month To Date Impressions
Month To Date Spend Month-To-Date Budget Pacing
Month-To-Date Impressions Pacing Monthly Budget
Monthly Impression Cap Yesterday Impression Percentage
Yesterday Spend Percentage Campaign To Date CTR
Campaign To Date CPM Campaign Pacing Campaign to Date Reach
Campaign Pacing Campaign to Date Frequency Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Date
Geography Country Geography City
Geography Metro Geography Region
Geography Postal Code Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Platform CPM Search CPM
Demographic CPM Contextual CPM
Behavioral CPM Geographic CPM
Segment CPM Media CPM
eCPM eCPC
Client Cost Client CPC
Client CPM Client Total Retail Cost
Date
Retail Markup Cost Third Party Markup Cost
Total Retail Cost Retail Markup CPM
Third Party Markup CPM Total Retail CPM
Retail CPC Media Cost
Sifi Cost Platform Cost
Search Cost Demographic Cost
Behavioral Cost Geographic Cost
Platform CPM Search CPM
Demographic CPM Geographic CPM
Media CPM Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Clickthrough Sales Clickthrough Leads
Clickthrough Signups Clickthrough Other
Viewthrough Sales Viewthrough Leads
Viewthrough Signups Viewthrough Other
CPA Weighted Actions
Combined CTR/VTR Client Cost
Client CPC Client CPM
Client Total Retail Cost Client CPA
Date
Data Provider Data Provider ID
Segment Segment ID
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Client Cost Client CPC
Client CPM Date
Segment Provider Name Segment Name
Plat State Plat City
Plat Zip Code Clickthrough Totals
Viewthrough Totals Clickthrough Visits
Viewthrough Visits Campaign ID
Campaign Companies Platform Name
Companies Platform ID Companies Client Name
Companies Client ID Parent Company ID
Parent Company Name Campaign Status
Campaign Type Campaign Group Name
Campaign Start Date Campaign End Date
Impressions Clicks
CTR CPC
CPM Spend
Total Visits Total Retail Cost
Clickthrough Sales Clickthrough Leads
Clickthrough Signups Clickthrough Other
Viewthrough Sales Viewthrough Leads
Viewthrough Signups Viewthrough Other
CPA Weighted Actions
Combined CTR/VTR Platform CPM
Search CPM Demographic CPM
Contextual CPM Behavioral CPM
Geographic CPM Segment CPM
Media CPM eCPM
eCPC Start
First Quartile Midpoint
Third Quartile Complete
Complete Rate Fullscreen
Mute Unmute
Mute Rate Pause
Resume Pause Rate
Interstitial In Banner
In Stream Pre Roll In Stream Mid Roll
In Stream Post Roll Unknown Type
Client Cost Client CPC
Client CPM Client Total Retail Cost
Client CPA Date
Plat Zip Code Plat Zip Short
Geo Fence Geo Fence ID
Segment Provider Name Segment Name
Plat State Plat City
Clickthrough Totals Viewthrough Totals
Clickthrough Visits Viewthrough Visits
Campaign ID Campaign
Companies Platform Name Companies Platform ID
Companies Client Name Companies Client ID
Parent Company ID Parent Company Name
Campaign Status Campaign Type
Campaign Group Name Campaign Start Date
Campaign End Date Impressions
Clicks CTR
CPC CPM
Spend Total Visits
Total Retail Cost Clickthrough Sales
Clickthrough Leads Clickthrough Signups
Clickthrough Other Viewthrough Sales
Viewthrough Leads Viewthrough Signups
Viewthrough Other CPA
Weighted Actions Combined CTR/VTR
Platform CPM Search CPM
Demographic CPM Contextual CPM
Behavioral CPM Geographic CPM
Segment CPM Media CPM
eCPM eCPC
Client Cost Client CPC
Client CPM Client Total Retail Cost
Client CPA Date

Start Automating Your Marketing Data Today!

No Credit Card Required.

Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms TapClicks © . All rights reserved.
¿