Simpli.fi

Simpli.fi provides advertisers with the digital solutions they need to target audiences granularly and see campaign performance at the deepest level to gain the greatest insights.

Simpli.fi

Simpli.fi provides advertisers with the digital solutions they need to target audiences granularly and see campaign performance at the deepest level to gain the greatest insights.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Ads
Audience
Campaigns
Context
Conversion Zones
Device Type/Make
Device Types
Domains
Domains And Apps
Dynamic Click Ad
Geo Conversion Lift
Geo Fencing
Geo Fencing by Campaign by Target and Conversion Fence
Hourly Performance
Keywords
Locations
Pacing Report
Postal Code Performance
Retail Performance
Segments
Zip+4 Performance
Zip+4 and Conversion Geo Fence Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Ad
Ad Duration
Ad ID
Ad Name
Ad Status
App Name
Audience Category
Audience Composition(last 45 days)
Audience Demographic
Behavioral CPM
Behavioral Cost
Bid
CPA
CPC
CPM
CTR
Campaign
Campaign Conversion Rate
Campaign Converters
Campaign Daily Estimated Budget
Campaign Days to Convert
Campaign Group Name
Campaign ID
Campaign Pacing Campaign to Date Frequency
Campaign Pacing Campaign to Date Reach
Campaign Status
Campaign To Date Budget Pacing
Campaign To Date CPM
Campaign To Date CTR
Campaign To Date Clicks
Campaign To Date Impressions
Campaign To Date Impressions Pacing
Campaign To Date Spend
Campaign Total Budget
Campaign Type
Campaign Users
City
Click Item ID
Click Visits
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Clickthrough Totals
Clickthrough Visits
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Combined CTR/VTR
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Complete
Complete Rate
Context
Contextual CPM
Conversion Geo Fence ID
Conversion Geo Fence Name
Conversion Lift
Conversion Weighted Actions
Country
Daily Budget
Daily Impression Cap
Data Provider
Data Provider ID
Date
Demographic CPM
Demographic Cost
Device Make
Device Name
Device OS
Device OS Version
Device Type
Domain
Domain Reporting Name
End Date
Event Hour
File Type
First Quartile
Fullscreen
Geo Fence
Geo Fence ID
Geo Fence Name
Geo Fence Weighted Actions
Geographic CPM
Geographic Cost
Geography City
Geography Country
Geography Metro
Geography Postal Code
Geography Region
Impression Index(last 45 days)
Impressions
In Banner
In Stream Mid Roll
In Stream Post Roll
In Stream Pre Roll
Interstitial
Is Deleted
Keyword
Media CPM
Media Cost
Metro
Midpoint
Month To Date Clicks
Month To Date Impressions
Month To Date Spend
Month-To-Date Budget Pacing
Month-To-Date Impressions Pacing
Monthly Budget
Monthly Impression Cap
Mute
Mute Rate
Natural Conversion Rate
Natural Converters
Natural Days to Convert
Natural Target Fence Users
New Campaign Conversion Rate
New Campaign Converters
New Conversion Lift
New Natural Conversion Rate
New Natural Converters
Pacing
Parent Company ID
Parent Company Name
Pause
Pause Rate
Plat City
Plat State
Plat Zip Code
Platform CPM
Platform Cost
Region
Resume
Retail CPC
Retail Markup CPM
Retail Markup Cost
Search CPM
Search Cost
Segment
Segment CPM
Segment ID
Segment Name
Segment Provider Name
Sifi Cost
Size
Spend
Start
Start Date
Status
Target
Targeting Reason
Targeting Type
Third Party Markup CPM
Third Party Markup Cost
Third Quartile
Total Budget
Total Impression Cap
Total Retail CPM
Total Retail Cost
Total Visits
Type
Unknown Type
Unmute
Variation
View Visits
Viewability
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Viewthrough Totals
Viewthrough Visits
Weighted Actions
Yesterday Impression Percentage
Yesterday Spend Percentage
eCPC
eCPM

Data View Details: Ads

Ad
Ad Duration
Ad ID
Ad Status
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Complete
Complete Rate
Date
File Type
First Quartile
Fullscreen
Impressions
In Banner
In Stream Mid Roll
In Stream Post Roll
In Stream Pre Roll
Interstitial
Midpoint
Mute
Mute Rate
Pacing
Parent Company ID
Parent Company Name
Pause
Pause Rate
Resume
Size
Spend
Start
Target
Third Quartile
Total Retail Cost
Total Visits
Unknown Type
Unmute
Weighted Actions

Data View Details: Audience

Audience Category
Audience Composition(last 45 days)
Audience Demographic
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Impression Index(last 45 days)
Parent Company ID
Parent Company Name

Data View Details: Campaigns

Bid
CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign Id
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Clickthrough Visits
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client Name
Complete
Complete Rate
Daily Budget
Date
End Date
First Quartile
Fullscreen
Geo Fence Weighted Actions
Impressions
In Banner
In Stream Mid Roll
In Stream Post Roll
In Stream Pre Roll
Interstitial
Midpoint
Mute
Mute Rate
Pacing
Pause
Pause Rate
Resume
Spend
Start
Start Date
Status
Third Quartile
Total Budget
Total Retail Cost
Total Visits
Type
Unknown Type
Unmute
Viewability
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Viewthrough Visits
Weighted Actions

Data View Details: Context

Behavioral CPM
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Context
Contextual CPM
Date
Demographic CPM
Geographic CPM
Impressions
Media CPM
Parent Company ID
Parent Company Name
Platform CPM
Search CPM
Segment CPM
Spend
Total Retail Cost
Total Visits
eCPC
eCPM

Data View Details: Conversion Zones

Behavioral CPM
CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Visits
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Contextual CPM
Conversion Geo Fence ID
Conversion Geo Fence Name
Date
Demographic CPM
Geo Fence ID
Geo Fence Name
Geographic CPM
Impressions
Media CPM
Parent Company ID
Parent Company Name
Platform CPM
Search CPM
Segment CPM
Spend
Total Retail Cost
Total Visits
Viewthrough Visits
Weighted Actions
eCPC
eCPM

Data View Details: Device Type/Make

CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Device Make
Device Name
Device OS
Device OS Version
Device Type
Impressions
Parent Company ID
Parent Company Name
Spend
Total Retail Cost
Total Visits

Data View Details: Device Types

CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Device Type
Impressions
Parent Company ID
Parent Company Name
Spend
Total Retail Cost
Total Visits

Data View Details: Domains

CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Domain
Impressions
Parent Company ID
Parent Company Name
Spend
Total Retail Cost
Total Visits
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Weighted Actions

Data View Details: Domains And Apps

App Name
CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Domain
Domain Reporting Name
Impressions
Parent Company ID
Parent Company Name
Spend
Total Retail Cost
Total Visits
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Weighted Actions

Data View Details: Dynamic Click Ad

Ad
Ad ID
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Click Item ID
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
File Type
Impressions
Is Deleted
Parent Company ID
Parent Company Name
Size
Spend
Targeting Reason
Targeting Type
Total Retail Cost
Variation

Data View Details: Geo Conversion Lift

Campaign
Campaign Conversion Rate
Campaign Converters
Campaign Days to Convert
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Campaign Users
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Conversion Lift
Date
Natural Conversion Rate
Natural Converters
Natural Days to Convert
Natural Target Fence Users
New Campaign Conversion Rate
New Campaign Converters
New Conversion Lift
New Natural Conversion Rate
New Natural Converters
Parent Company ID
Parent Company Name

Data View Details: Geo Fencing

CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Click Visits
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Geo Fence
Geo Fence ID
Geo Fence Weighted Actions
Impressions
Parent Company ID
Parent Company Name
Spend
Total Retail Cost
Total Visits
View Visits

Data View Details: Geo Fencing by Campaign by Target and Conversion Fence

Ad ID
Ad Name
Behavioral CPM
CPA
CPC
CPM
CTR
Campaign
Campaign Daily Estimated Budget
Campaign Group Name
Campaign ID
Campaign Status
Campaign Total Budget
Campaign Type
Clicks
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Contextual CPM
Conversion Geo Fence ID
Conversion Geo Fence Name
Conversion Weighted Actions
Date
Demographic CPM
Geo Fence ID
Geo Fence Name
Geographic CPM
Impressions
Media CPM
Parent Company ID
Parent Company Name
Platform CPM
Search CPM
Segment CPM
Spend
Total Retail Cost
Total Visits
eCPC
eCPM

Data View Details: Hourly Performance

Behavioral CPM
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Contextual CPM
Date
Demographic CPM
Event Hour
Geographic CPM
Impressions
Media CPM
Parent Company ID
Parent Company Name
Platform CPM
Search CPM
Segment CPM
Spend
Total Retail Cost
eCPC
eCPM

Data View Details: Keywords

CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Complete
Complete Rate
Date
First Quartile
Fullscreen
Impressions
In Banner
In Stream Mid Roll
In Stream Post Roll
In Stream Pre Roll
Interstitial
Keyword
Midpoint
Mute
Mute Rate
Parent Company ID
Parent Company Name
Pause
Pause Rate
Resume
Spend
Start
Third Quartile
Total Retail Cost
Total Visits
Unknown Type
Unmute
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Weighted Actions

Data View Details: Locations

CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
City
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Country
Date
Impressions
Metro
Parent Company ID
Parent Company Name
Region
Spend
Total Retail Cost
Total Visits

Data View Details: Pacing Report

Campaign
Campaign Group Name
Campaign ID
Campaign Pacing Campaign to Date Frequency
Campaign Pacing Campaign to Date Reach
Campaign Status
Campaign To Date Budget Pacing
Campaign To Date CPM
Campaign To Date CTR
Campaign To Date Clicks
Campaign To Date Impressions
Campaign To Date Impressions Pacing
Campaign To Date Spend
Campaign Type
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Daily Budget
Daily Impression Cap
Date
Month To Date Clicks
Month To Date Impressions
Month To Date Spend
Month-To-Date Budget Pacing
Month-To-Date Impressions Pacing
Monthly Budget
Monthly Impression Cap
Parent Company ID
Parent Company Name
Total Budget
Total Impression Cap
Yesterday Impression Percentage
Yesterday Spend Percentage

Data View Details: Postal Code Performance

Behavioral CPM
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Contextual CPM
Date
Demographic CPM
Geographic CPM
Geography City
Geography Country
Geography Metro
Geography Postal Code
Geography Region
Impressions
Media CPM
Parent Company ID
Parent Company Name
Platform CPM
Search CPM
Segment CPM
Spend
Total Retail Cost
Total Visits
eCPC
eCPM

Data View Details: Retail Performance

Behavioral Cost
CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Combined CTR/VTR
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Date
Demographic CPM
Demographic Cost
Geographic CPM
Geographic Cost
Impressions
Media CPM
Media Cost
Parent Company ID
Parent Company Name
Platform CPM
Platform Cost
Retail CPC
Retail Markup CPM
Retail Markup Cost
Search CPM
Search Cost
Sifi Cost
Spend
Third Party Markup CPM
Third Party Markup Cost
Total Retail CPM
Total Retail Cost
Total Retail Cost
Total Visits
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Weighted Actions

Data View Details: Segments

CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Client CPC
Client CPM
Client Cost
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Data Provider
Data Provider ID
Date
Impressions
Parent Company ID
Parent Company Name
Segment
Segment ID
Spend
Total Visits

Data View Details: Zip+4 Performance

Behavioral CPM
CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Clickthrough Totals
Clickthrough Visits
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Combined CTR/VTR
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Complete
Complete Rate
Contextual CPM
Date
Demographic CPM
First Quartile
Fullscreen
Geographic CPM
Impressions
In Banner
In Stream Mid Roll
In Stream Post Roll
In Stream Pre Roll
Interstitial
Media CPM
Midpoint
Mute
Mute Rate
Parent Company ID
Parent Company Name
Pause
Pause Rate
Plat City
Plat State
Plat Zip Code
Platform CPM
Resume
Search CPM
Segment CPM
Segment Name
Segment Provider Name
Spend
Start
Third Quartile
Total Retail Cost
Total Visits
Unknown Type
Unmute
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Viewthrough Totals
Viewthrough Visits
Weighted Actions
eCPC
eCPM

Data View Details: Zip+4 and Conversion Geo Fence Performance

Behavioral CPM
CPA
CPC
CPM
CTR
Campaign
Campaign Group Name
Campaign ID
Campaign Status
Campaign Type
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Clickthrough Totals
Clickthrough Visits
Client CPA
Client CPC
Client CPM
Client Cost
Client Total Retail Cost
Combined CTR/VTR
Companies Client ID
Companies Client Name
Companies Platform ID
Companies Platform Name
Contextual CPM
Date
Demographic CPM
Geo Fence
Geo Fence ID
Geographic CPM
Impressions
Media CPM
Parent Company ID
Parent Company Name
Plat City
Plat State
Plat Zip Code
Platform CPM
Search CPM
Segment CPM
Segment Name
Segment Provider Name
Spend
Total Retail Cost
Total Visits
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Viewthrough Totals
Viewthrough Visits
Weighted Actions
eCPC
eCPM

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

Data Source User Guide Need Help with Google, Facebook, or Amazon?

Start Automating Your Marketing Data Today!

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Simpli.fi

Simpli.fi

High level is great... but you need to see the nitty gritty, too.

Available Data Views

HOW TO

Start Automating Your Marketing Data Today!

Products

Solutions

Resources

Company

Marketing Operations Platform

tapAnalytics

tapReports

tapWorkflow

tapOrders

Competitive Intelligence

Google Sheets

Google Data Studio

Media Companies

Brands

Agencies

Franchises

HIPAA For HealthCare

eCommerce

Connector Marketplace

Solution Provider

Marketplace Partners

Revenue Partners

Technology Partners

Partner Referral Submission

What's On Tap

Blog

Webinars

Knowledge Base

TapClicks Academy

Find My Instance

Simpli.fi

Simpli.fi

High level is great... but you need to see the nitty gritty, too.

Available Data Views

HOW TO

Start Automating Your Marketing Data Today!

Products

Solutions

Resources

Company