Nativo (For Publishers)

Nativo (For Publishers) is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

100% Completions	100% Completions Rate
25% Completions	25% Completions Rate
50% Completions	50% Completions Rate
75% Completions	75% Completions Rate
Ad Content	Ad Headline
Ad Preview Image	Advertiser
Advertiser ID	Advertiser ID
Advertiser Name	Agency Fee
Avg Time On Content	Budget
Budget Spent	CPM Impressions
CTR	Call To Action
Call To Action Rate	Campaign ID
Campaign Name	Category
Clicks	Country
DMA	Data Analytics Fee
Data Fee	Date
Device	Earned Views
Impressions	Media Budget Spent
Page Views	Placement
Platform Fee	Publication
Publication ID	Publisher
Publisher ID	Region
Shares	Supplementary CTR
Supplementary Clicks	Supplementary Impressions
Third Party Fee	Total Time On Content
Video Views	Views From Ad Unit
vCMP Impressions

Data View Details: Ads

Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Ad	Ad ID
Ad Content	Ad Headline
Ad Preview Image	Impressions
CPM Impressions	vCMP Impressions
Supplementary Impressions	Clicks
Supplementary Clicks	Supplementary CTR
CTR	Call To Action
Call To Action Rate	Avg Time On Content
Total Time On Content	Shares
Earned Views	Page Views
Views From Ad Unit	Video Views
25% Completions	25% Completions Rate
50% Completions	50% Completions Rate
75% Completions	75% Completions Rate
100% Completions	100% Completions Rate
Budget Spent	Media Budget Spent
Platform Fee	Agency Fee
Data Fee	Data Analytics Fee
Third Party Fee	Date

Data View Details: Campaigns

Advertiser ID	Advertiser
Campaign ID	Campaign
Budget	Impressions
CPM Impressions	vCMP Impressions
Supplementary Impressions	Clicks
Supplementary Clicks	Supplementary CTR
CTR	Call To Action
Call To Action Rate	Avg Time On Content
Total Time On Content	Shares
Earned Views	Page Views
Views From Ad Unit	Video Views
25% Completions	25% Completions Rate
50% Completions	50% Completions Rate
75% Completions	75% Completions Rate
100% Completions	100% Completions Rate
Budget Spent	Media Budget Spent
Platform Fee	Agency Fee
Data Fee	Data Analytics Fee
Third Party Fee	Date

Data View Details: Geo

Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Country	Region
DMA	Impressions
CPM Impressions	vCMP Impressions
Supplementary Impressions	Clicks
Supplementary Clicks	Supplementary CTR
CTR	Call To Action
Call To Action Rate	Avg Time On Content
Total Time On Content	Shares
Earned Views	Page Views
Views From Ad Unit	Video Views
25% Completions	25% Completions Rate
50% Completions	50% Completions Rate
75% Completions	75% Completions Rate
100% Completions	100% Completions Rate
Budget Spent	Media Budget Spent
Platform Fee	Agency Fee
Data Fee	Data Analytics Fee
Third Party Fee	Date

Data View Details: Placement

Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Placement	Category
Device	Impressions
CPM Impressions	vCMP Impressions
Supplementary Impressions	Clicks
Supplementary Clicks	Supplementary CTR
CTR	Call To Action
Call To Action Rate	Avg Time On Content
Total Time On Content	Shares
Earned Views	Page Views
Views From Ad Unit	Video Views
25% Completions	25% Completions Rate
50% Completions	50% Completions Rate
75% Completions	75% Completions Rate
100% Completions	100% Completions Rate
Budget Spent	Media Budget Spent
Platform Fee	Agency Fee
Data Fee	Data Analytics Fee
Third Party Fee	Date

Data View Details: Publisher

Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Publisher	Publisher ID
Publication	Publication ID
Impressions	CPM Impressions
vCMP Impressions	Supplementary Impressions
Clicks	Supplementary Clicks
Supplementary CTR	CTR
Call To Action	Call To Action Rate
Avg Time On Content	Total Time On Content
Shares	Earned Views
Page Views	Views From Ad Unit
Video Views	25% Completions
25% Completions Rate	50% Completions
50% Completions Rate	75% Completions
75% Completions Rate	100% Completions
100% Completions Rate	Budget Spent
Media Budget Spent	Platform Fee
Agency Fee	Data Fee
Data Analytics Fee	Third Party Fee
Date