Nativo (For Publishers)

Nativo (For Publishers)

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Ad Ad Content
Ad Headline Ad ID
Ad Preview Image Advertiser
Advertiser ID Advertiser Name
Agency Fee Avg Time On Content
Budget Budget Spent
CPM Impressions CTR
Call To Action Call To Action Rate
Campaign Campaign ID
Campaign Name Category
Clicks Country
DMA Data Analytics Fee
Data Fee Date
Device Earned Views
Impressions Media Budget Spent
Page Views Placement
Platform Fee Publication
Publication ID Publisher
Publisher ID Region
Shares Supplementary CTR
Supplementary Clicks Supplementary Impressions
Third Party Fee Total Time On Content
Video Views Views From Ad Unit
vCMP Impressions

100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Ad Ad Content
Ad Headline Ad ID
Ad Preview Image Advertiser ID
Advertiser Name Agency Fee
Avg Time On Content Budget Spent
CPM Impressions CTR
Call To Action Call To Action Rate
Campaign ID Campaign Name
Clicks Data Analytics Fee
Data Fee Date
Earned Views Impressions
Media Budget Spent Page Views
Platform Fee Shares
Supplementary CTR Supplementary Clicks
Supplementary Impressions Third Party Fee
Total Time On Content Video Views
Views From Ad Unit vCMP Impressions

100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Advertiser Advertiser ID
Agency Fee Avg Time On Content
Budget Budget Spent
CPM Impressions CTR
Call To Action Call To Action Rate
Campaign Campaign ID
Clicks Data Analytics Fee
Data Fee Date
Earned Views Impressions
Media Budget Spent Page Views
Platform Fee Shares
Supplementary CTR Supplementary Clicks
Supplementary Impressions Third Party Fee
Total Time On Content Video Views
Views From Ad Unit vCMP Impressions

100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Advertiser ID Advertiser Name
Agency Fee Avg Time On Content
Budget Spent CPM Impressions
CTR Call To Action
Call To Action Rate Campaign ID
Campaign Name Clicks
Country DMA
Data Analytics Fee Data Fee
Date Earned Views
Impressions Media Budget Spent
Page Views Platform Fee
Region Shares
Supplementary CTR Supplementary Clicks
Supplementary Impressions Third Party Fee
Total Time On Content Video Views
Views From Ad Unit vCMP Impressions

100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Advertiser ID Advertiser Name
Agency Fee Avg Time On Content
Budget Spent CPM Impressions
CTR Call To Action
Call To Action Rate Campaign ID
Campaign Name Category
Clicks Data Analytics Fee
Data Fee Date
Device Earned Views
Impressions Media Budget Spent
Page Views Placement
Platform Fee Shares
Supplementary CTR Supplementary Clicks
Supplementary Impressions Third Party Fee
Total Time On Content Video Views
Views From Ad Unit vCMP Impressions

100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Advertiser ID Advertiser Name
Agency Fee Avg Time On Content
Budget Spent CPM Impressions
CTR Call To Action
Call To Action Rate Campaign ID
Campaign Name Clicks
Data Analytics Fee Data Fee
Date Earned Views
Impressions Media Budget Spent
Page Views Platform Fee
Publication Publication ID
Publisher Publisher ID
Shares Supplementary CTR
Supplementary Clicks Supplementary Impressions
Third Party Fee Total Time On Content
Video Views Views From Ad Unit
vCMP Impressions

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