Nativo (For Publishers)

Nativo (For Publishers) is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Completions 100% Completions Rate
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
Ad Content Ad Headline
Ad Preview Image Advertiser
Advertiser ID Advertiser ID
Advertiser Name Agency Fee
Avg Time On Content Budget
Budget Spent CPM Impressions
CTR Call To Action
Call To Action Rate Campaign ID
Campaign Name Category
Clicks Country
DMA Data Analytics Fee
Data Fee Date
Device Earned Views
Impressions Media Budget Spent
Page Views Placement
Platform Fee Publication
Publication ID Publisher
Publisher ID Region
Shares Supplementary CTR
Supplementary Clicks Supplementary Impressions
Third Party Fee Total Time On Content
Video Views Views From Ad Unit
vCMP Impressions
Advertiser ID Advertiser
Campaign ID Campaign
Budget Impressions
CPM Impressions vCMP Impressions
Supplementary Impressions Clicks
Supplementary Clicks Supplementary CTR
CTR Call To Action
Call To Action Rate Avg Time On Content
Total Time On Content Shares
Earned Views Page Views
Views From Ad Unit Video Views
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
100% Completions 100% Completions Rate
Budget Spent Media Budget Spent
Platform Fee Agency Fee
Data Fee Data Analytics Fee
Third Party Fee Date
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Country Region
DMA Impressions
CPM Impressions vCMP Impressions
Supplementary Impressions Clicks
Supplementary Clicks Supplementary CTR
CTR Call To Action
Call To Action Rate Avg Time On Content
Total Time On Content Shares
Earned Views Page Views
Views From Ad Unit Video Views
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
100% Completions 100% Completions Rate
Budget Spent Media Budget Spent
Platform Fee Agency Fee
Data Fee Data Analytics Fee
Third Party Fee Date
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Placement Category
Device Impressions
CPM Impressions vCMP Impressions
Supplementary Impressions Clicks
Supplementary Clicks Supplementary CTR
CTR Call To Action
Call To Action Rate Avg Time On Content
Total Time On Content Shares
Earned Views Page Views
Views From Ad Unit Video Views
25% Completions 25% Completions Rate
50% Completions 50% Completions Rate
75% Completions 75% Completions Rate
100% Completions 100% Completions Rate
Budget Spent Media Budget Spent
Platform Fee Agency Fee
Data Fee Data Analytics Fee
Third Party Fee Date
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Publisher Publisher ID
Publication Publication ID
Impressions CPM Impressions
vCMP Impressions Supplementary Impressions
Clicks Supplementary Clicks
Supplementary CTR CTR
Call To Action Call To Action Rate
Avg Time On Content Total Time On Content
Shares Earned Views
Page Views Views From Ad Unit
Video Views 25% Completions
25% Completions Rate 50% Completions
50% Completions Rate 75% Completions
75% Completions Rate 100% Completions
100% Completions Rate Budget Spent
Media Budget Spent Platform Fee
Agency Fee Data Fee
Data Analytics Fee Third Party Fee
Date

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