Nativo (For Publishers)
Nativo (For Publishers) is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Ad Content | Ad Headline |
Ad Preview Image | Advertiser |
Advertiser ID | Advertiser ID |
Advertiser Name | Agency Fee |
Avg Time On Content | Budget |
Budget Spent | CPM Impressions |
CTR | Call To Action |
Call To Action Rate | Campaign ID |
Campaign Name | Category |
Clicks | Country |
DMA | Data Analytics Fee |
Data Fee | Date |
Device | Earned Views |
Impressions | Media Budget Spent |
Page Views | Placement |
Platform Fee | Publication |
Publication ID | Publisher |
Publisher ID | Region |
Shares | Supplementary CTR |
Supplementary Clicks | Supplementary Impressions |
Third Party Fee | Total Time On Content |
Video Views | Views From Ad Unit |
vCMP Impressions |
Data View Details: Ads
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Ad | Ad ID |
Ad Content | Ad Headline |
Ad Preview Image | Impressions |
CPM Impressions | vCMP Impressions |
Supplementary Impressions | Clicks |
Supplementary Clicks | Supplementary CTR |
CTR | Call To Action |
Call To Action Rate | Avg Time On Content |
Total Time On Content | Shares |
Earned Views | Page Views |
Views From Ad Unit | Video Views |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
100% Completions | 100% Completions Rate |
Budget Spent | Media Budget Spent |
Platform Fee | Agency Fee |
Data Fee | Data Analytics Fee |
Third Party Fee | Date |
Data View Details: Campaigns
Advertiser ID | Advertiser |
Campaign ID | Campaign |
Budget | Impressions |
CPM Impressions | vCMP Impressions |
Supplementary Impressions | Clicks |
Supplementary Clicks | Supplementary CTR |
CTR | Call To Action |
Call To Action Rate | Avg Time On Content |
Total Time On Content | Shares |
Earned Views | Page Views |
Views From Ad Unit | Video Views |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
100% Completions | 100% Completions Rate |
Budget Spent | Media Budget Spent |
Platform Fee | Agency Fee |
Data Fee | Data Analytics Fee |
Third Party Fee | Date |
Data View Details: Geo
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Country | Region |
DMA | Impressions |
CPM Impressions | vCMP Impressions |
Supplementary Impressions | Clicks |
Supplementary Clicks | Supplementary CTR |
CTR | Call To Action |
Call To Action Rate | Avg Time On Content |
Total Time On Content | Shares |
Earned Views | Page Views |
Views From Ad Unit | Video Views |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
100% Completions | 100% Completions Rate |
Budget Spent | Media Budget Spent |
Platform Fee | Agency Fee |
Data Fee | Data Analytics Fee |
Third Party Fee | Date |
Data View Details: Placement
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Placement | Category |
Device | Impressions |
CPM Impressions | vCMP Impressions |
Supplementary Impressions | Clicks |
Supplementary Clicks | Supplementary CTR |
CTR | Call To Action |
Call To Action Rate | Avg Time On Content |
Total Time On Content | Shares |
Earned Views | Page Views |
Views From Ad Unit | Video Views |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
100% Completions | 100% Completions Rate |
Budget Spent | Media Budget Spent |
Platform Fee | Agency Fee |
Data Fee | Data Analytics Fee |
Third Party Fee | Date |
Data View Details: Publisher
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Publisher | Publisher ID |
Publication | Publication ID |
Impressions | CPM Impressions |
vCMP Impressions | Supplementary Impressions |
Clicks | Supplementary Clicks |
Supplementary CTR | CTR |
Call To Action | Call To Action Rate |
Avg Time On Content | Total Time On Content |
Shares | Earned Views |
Page Views | Views From Ad Unit |
Video Views | 25% Completions |
25% Completions Rate | 50% Completions |
50% Completions Rate | 75% Completions |
75% Completions Rate | 100% Completions |
100% Completions Rate | Budget Spent |
Media Budget Spent | Platform Fee |
Agency Fee | Data Fee |
Data Analytics Fee | Third Party Fee |
Date |
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