Marchex
Marchex is a leading conversational analytics company that connects the voice of the customer to your business.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Answers | Assigned To |
| Average Duration | Avg # of Rings |
| Billable Minutes | Busy |
| Call Date | Call Date (Local) |
| Call Recording URL | Call Status |
| Call Status | Call Tracking Number |
| Caller Name | Caller Number |
| Campaign | City |
| Classification | Date |
| Day of week (Local) | Duration |
| Duration (s) | Group |
| Hang Ups | Max # of Rings |
| Max Duration | Notes |
| Phrase | Rating |
| Repeat Callers | Revenue |
| Speaker | Start Second |
| State | Tag |
| Time | Time of day (Local) |
| Timezone | Total Calls |
| Total Duration | Totals Rings |
| Unique Callers | Vendor Call ID |
| Version | Voicemails |
| Zip |
Data View Details: Accounts
| Campaign | Group |
| Timezone | Unique Callers |
| Total Calls | Answers |
| Voicemails | Hang Ups |
| Average Duration | Busy |
| Totals Rings | Avg # of Rings |
| Max # of Rings | Max Duration |
| Total Duration | Billable Minutes |
| Repeat Callers | Date |
Data View Details: Call Details
| Campaign | Call Date |
| Time | Caller Name |
| Caller Number | Call Tracking Number |
| Duration | Call Status |
| Classification | Call Recording URL |
| Tag | Assigned To |
| Rating | Revenue |
| Billable Minutes | Notes |
| Totals Rings | City |
| State | Zip |
| Vendor Call ID | Call Date (Local) |
| Time of day (Local) | Day of week (Local) |
| Date |
Data View Details: Call Transcripts
| Campaign | Call Date |
| Time | Caller Name |
| Caller Number | Call Tracking Number |
| Call Status | Classification |
| Tag | Assigned To |
| City | State |
| Zip | Vendor Call ID |
| Version | Speaker |
| Start Second | Duration (s) |
| Phrase | Date |
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