Klaviyo: Native
Klaviyo is a unified customer platform for email, SMS, and more. Own your consumer data and interactions.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Bounce Rate | Bounce Rate SMS |
| Bounced Email Count | Campaign Name |
| Click Rate | Click Rate SMS |
| Clicked Email Count | Clicked Email Unique |
| Clicked SMS Count | Clicked SMS Unique |
| Company Name | Consented To Receive SMS Count |
| Date | Delivery Rate |
| Delivery Rate SMS | Dropped Email Count |
| Failed To Deliver Automated Response SMS Count | Failed To Deliver SMS Count |
| Flow Action Created Datetime | Flow Action ID |
| Flow Action Status | Flow Action Type |
| Flow Action Updated Datetime | Flow Archived |
| Flow Created Datetime | Flow ID |
| Flow Message Channel | Flow Message Created Datetime |
| Flow Message From Email | Flow Message From Name |
| Flow Message ID | Flow Message Name |
| Flow Message Preview Text | Flow Message Subject |
| Flow Message Updated Datetime | Flow Name |
| Flow Status | Flow Trigger Type |
| Flow Updated Datetime | Klaviyo Campaign ID |
| Marked Email As Spam Count | Merged Profile Count |
| Open Rate | Opened Email Count |
| Opened Email Unique | Received Automated Response SMS Count |
| Received Email Count | Received Push Count |
| Received SMS Count | Send Date |
| Send Time | Sent SMS Count |
| Spam Complaint Rate | Subscribed To Back In Stock Count |
| Subscribed To List Count | Total Recipients |
| Total Recipients SMS | Unsubscribe Rate |
| Unsubscribe Rate SMS | Unsubscribed Count |
| Unsubscribed From List Count | Unsubscribed From SMS Count |
| Updated Email Preferences Count |
Data View Details: Companies Performance by Event Date
| Company Name | Bounced Email Count |
| Clicked Email Count | Clicked SMS Count |
| Consented To Receive SMS Count | Dropped Email Count |
| Failed To Deliver Automated Response SMS Count | Failed To Deliver SMS Count |
| Marked Email As Spam Count | Merged Profile Count |
| Opened Email Count | Received Automated Response SMS Count |
| Received Email Count | Received Push Count |
| Received SMS Count | Sent SMS Count |
| Subscribed To Back In Stock Count | Subscribed To List Count |
| Unsubscribed Count | Unsubscribed From List Count |
| Unsubscribed From SMS Count | Updated Email Preferences Count |
| Clicked Email Unique | Clicked SMS Unique |
| Opened Email Unique | Bounce Rate |
| Click Rate | Delivery Rate |
| Open Rate | Total Recipients |
| Unsubscribe Rate | Bounce Rate SMS |
| Click Rate SMS | Delivery Rate SMS |
| Spam Complaint Rate | Total Recipients SMS |
| Unsubscribe Rate SMS | Date |
Data View Details: Email Campaigns
| Company Name | Campaign Name |
| Send Time | Send Date |
| Klaviyo Campaign ID | Bounced Email Count |
| Clicked Email Count | Clicked SMS Count |
| Consented To Receive SMS Count | Dropped Email Count |
| Failed To Deliver Automated Response SMS Count | Failed To Deliver SMS Count |
| Marked Email As Spam Count | Merged Profile Count |
| Opened Email Count | Received Automated Response SMS Count |
| Received Email Count | Received Push Count |
| Received SMS Count | Sent SMS Count |
| Subscribed To Back In Stock Count | Subscribed To List Count |
| Unsubscribed Count | Unsubscribed From List Count |
| Unsubscribed From SMS Count | Updated Email Preferences Count |
| Clicked Email Unique | Clicked SMS Unique |
| Opened Email Unique | Bounce Rate |
| Click Rate | Delivery Rate |
| Open Rate | Total Recipients |
| Unsubscribe Rate | Bounce Rate SMS |
| Click Rate SMS | Delivery Rate SMS |
| Spam Complaint Rate | Total Recipients SMS |
| Unsubscribe Rate SMS | Date |
Data View Details: Flow & Flow Message Performance
| Company Name | Flow Message Name |
| Flow Message Preview Text | Flow Message Subject |
| Flow Name | Flow Status |
| Flow Action Created Datetime | Flow Action ID |
| Flow Action Status | Flow Action Type |
| Flow Action Updated Datetime | Flow Archived |
| Flow Created Datetime | Flow ID |
| Flow Message Channel | Flow Message Created Datetime |
| Flow Message From Email | Flow Message From Name |
| Flow Message ID | Flow Message Updated Datetime |
| Flow Trigger Type | Flow Updated Datetime |
| Bounced Email Count | Clicked Email Count |
| Clicked SMS Count | Consented To Receive SMS Count |
| Dropped Email Count | Failed To Deliver Automated Response SMS Count |
| Failed To Deliver SMS Count | Marked Email As Spam Count |
| Merged Profile Count | Opened Email Count |
| Received Automated Response SMS Count | Received Email Count |
| Received Push Count | Received SMS Count |
| Sent SMS Count | Subscribed To Back In Stock Count |
| Subscribed To List Count | Unsubscribed Count |
| Unsubscribed From List Count | Unsubscribed From SMS Count |
| Updated Email Preferences Count | Clicked Email Unique |
| Clicked SMS Unique | Opened Email Unique |
| Bounce Rate | Click Rate |
| Delivery Rate | Open Rate |
| Total Recipients | Unsubscribe Rate |
| Bounce Rate SMS | Click Rate SMS |
| Delivery Rate SMS | Spam Complaint Rate |
| Total Recipients SMS | Unsubscribe Rate SMS |
| Date |
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